MMPRC signs up with sponsors, partners for Adventures of Maldives video competition

Maldives Marketing and Public Relations Corporation (MMPRC) on Thursday signed up with the partners and sponsors for the second edition of the Adventures of Maldives (Dhivehi Aahitha) video competition.

At a ceremony held at Public Service Media (PSM) Thursday afternoon, agreements were signed with title sponsor Red Bull as well as co-sponsors, Euro Marketing and Techstreet. PSM’s Maldives TV signed up as the media partner, Maldives Insider as the digital media partner, DhiPrint as the printing partner and Providence as bronze partner.

During the ceremony, MMPRC’s Acting Managing Director Haris Mohamed highlighted the need to have a marketing campaign which incorporates all the information channels favoured by tourists in planning their holiday. The Facebook video competition has all those elements, including videography, storytelling by third parties as well as social media engagement, he added.

“The 2nd Edition of Adventure of Maldives will provide a platform that fascinates and encourages both locals and tourists to share the adventurous side of Maldives. This would also be great opportunity for people to see the first hand experiences of Maldives hence attract more visitors to the destination,” Haris said.

Launched last year, the Adventures of Maldives competition is a co-promotional marketing activity aimed at showcasing personally shot video stories of locals and tourists engaging in adventurous activities in Maldives. The videos are expected to have positive promotional value to the Maldives as a tourism destination.

The theme of the competition covers conventional adventure related activities carried out in the Maldives such as scuba diving, island excursions, festivals, free diving, surfing, snorkelling and water sports. Any unconventional adventure related activities that take place in the Maldives are also considered.

Co-sponsored by Euro Store under the Red Bull brand and Tech Street, this year’s edition of the Adventures of Maldives competition will be open for online submission from October 26 to November 26, with voting on Facebook set to go on from November 28 to December 4. Judging will take place from December 10-12, followed by the dissemination of prizes to the winners during the second week of December.

Winners will receive over MVR 120,000 in prize money, while the top 10 videos will be featured on the official Visit Maldives social and online media channels, including FacebookTwitterInstagram and YouTube. The videos will also be shown at international travel trade fairs.

The inaugural edition of the competition, which was held between October and November 2017, received 46 submissions, with the most popular video getting over 80k videos on Facebook. An independent panel shortlisted and judged the videos that received the most likes and views before selecting the winner and the top 10 videos. The top finalist was awarded MVR 100,000 as prize money.

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