AyurMa, the pioneering wellness haven at Four Seasons Resort Maldives at Landaa Giraavaru, is spreading further ripples of innovation with a newly launched programme, PraMā: a comprehensive evidence-based health screening system comprising technology-based diagnostics.

All guests staying at Landaa Giraavaru are offered a complimentary AyurMa consultation to gain a preliminary understanding of their unique health profile. For those wishing to go deeper, PraMā draws from in-depth biomarker diagnostics, postural and joint mobility findings, metabolic evaluations, pulse readings, iris diagnosis and more to craft a personalised blueprint for optimal health and wellbeing.

PraMā comprises four stages of assessment across a two-hour session at AyurMa. Using the insights gained, AyurMa’s expert team of Ayurvedic doctors, naturopathic physicians and yogis craft a personalised program shaped by AyurMa’s four pillars of Ayurveda, Yoga Therapy, Wellness, and Planetary Wellbeing.

Online follow-up consultations with an AyurMa expert help each individual track their PraMā progress back home, while a private online yoga class via www.AyurMa.life eases the integration of a new practice into everyday life.

Commenting on the launch of PraMā, Dr. Arun Tomson, Director of AyurMa, stresses the importance of education as the root of empowerment: “The deeper our understanding of our personal health risks and body composition, the more we empower ourselves to effectively combat ageing, enhance our longevity, and achieve optimal wellness. Through in-depth on-site diagnostics, our goal is to support individuals to live a life that is not just longer, but richer and more fulfilling.”

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) hosted a familiarisation trip with Amilla Maldives for high-end influencer, Niki Mehra, from India to experience the luxury and romantic offerings of the Maldives from 3rd – 6th May 2024.

The familiarisation trip was a great opportunity to Niki Mehra, a renowned Indian model, fashion, beauty and travel content creator and social media influencer with over half a million followers who has carved a niche in the Indian fashion industry with her unique sense of style. During her time in the Sunny Side of Life, Niki Mehra showcased luxury to romantic experiences of the destination.

The trip promoted Maldives through social media platforms of Niki Mehra while highlighting experiential itinerary offerings of the Maldives. Additionally, the influencer trip assisted MMPRC in propelling growth in the luxury travel segment and honeymoon market by showcasing the Maldives as a premier honeymoon destination for the Indian travellers.

The Indian market has been a strong market for the Maldives over the years, currently ranked number 6 with 46,970 tourists as of 13th May 2024. Additionally, MMPRC showcased the Maldives in OTM and SATTE held earlier this year. MMPRC is committed to boosting the arrivals from the market and has exciting marketing activities planned for future, including joint campaigns, familiarisation trips, participation in major events and other campaigns which provides numerous opportunities to showcase the breathtaking Maldives to the market, attracting more Indian travellers.

In recognition of Children’s Day, Jumeirah Olhahali Island has hosted a group of 20 special guests from Southern Community Empowerment Association of Maldives (SCEAM) for a day of exploration and inspiring experiences on 11 May 2024.

SCEAM, an umbrella NGO dedicated to the empowerment and engagement of local communities, works across the Southernmost atolls of the Maldives to support in building resilience and fostering collective growth.

“We are delighted to collaborate with SCEAM and welcome these wonderful children to our blissful island,” said Mohamed Ashraf, General Manager of Jumeirah Olhahali Island. “With over 57% of members hailing from the Maldives, we believe in the importance of supporting neighbouring institutions and organisations while prioritising the well-being of our future successors. This event was a fantastic opportunity to create lasting memories and spread smiles on Children’s Day.”

The day commenced with a warm welcome ritual from the resort’s management team and the friendly members of its Kids Club. The children then participated in a hands-on cake decoration activity with the resort’s talented chefs, crafting delicious treats to share with their families. Following a delightful lunch at the poolside all-day dining restaurant, GLOW, the little guests engaged in a creative crafting session guided by artists from the island’s MURACA Art Studio. As the day unfolded, the children had the opportunity to explore the resort’s contemporary beachside villas and indulge in some splash fun in the private infinity pools. Concluding the visit, each child received a special gift and a certificate of participation to cherish as part of their Olhahali Island memory.

“We extend our heartfelt gratitude to Jumeirah Olhahali Island for organising this delightful event in celebration of Children’s Day,” said Shimla Ahmed, Co-Founder & President of SCEAM. “The experience brought immense joy and happiness to the children, and we are excited for future collaborations to continue spreading positivity and building a brighter future for our younger generation.”

With consistent educational programmes and regular outreach to nearby islands, Jumeirah Olhahali Island remains committed to supporting local initiatives and fostering meaningful connections with the community. The all-villa resort strives to make a positive impact and create timeless experiences for guests and residents alike.