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MATATO recognises MMPRC’s renewed destination marketing efforts

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Maldives Association of Travel Agents and Tour Operators (MATATO) has applauded the work done by the Maldives’ official tourism promotion body, as the destination witnesses a record number of tourist arrivals throughout the year.

In a statement, MATATO, which has been lobbying for better destination marketing efforts by the government, said it recognises and acknowledges the revamped destination marketing activities carried out by the state-owned Maldives Marketing and Public Relations Corporation (MMPRC). Those activities have had a significant positive impact on the growth of tourist arrivals, it added.

“MATATO commends and credits the management of MMPRC under the leadership of Managing Director Thoyyib Mohamed, on the positive results in the past six months that has seen record breaking numbers in terms of tourist arrivals compared to that of the last five years,” the statement read.

MMPRC has conducted several destination marketing activities this year, including 15 trade fairs in 12 markets, five roadshows in 13 markets, 13 media fam trips, 11 promotional activities carried out via worldwide PR agents and 12 joint promotional activities.

Meanwhile, MATATO said it was compelled to step in to play the role of the de facto destination marketing body from 2016 to 2018 as destination marketing efforts and budget were limited and suppressed under the previous government.

In 2017 and 2018, MATATO was in 29 countries — from major emerging markets like India, Thailand, UAE, Oman, Kuwait, Qatar, Vietnam, Hong Kong, Malaysia, Singapore and Indonesia to more established markets such as United Kingdom, China and Russia.

In 2017, MATATO also launched a dedicated marketing campaign for the Indian market, with a target of making India the largest source market for the destination.

This year, MATATO has hosted destination stands in Vietnam, Philippines, Saudi Arabia and India. The organisation has also planned roadshows in four South East Asian countries, as well as promotional activities at the upcoming PATA Travel Mart in Kazakhstan.

“However, since the revival of MMPRC as the leading destination marketing authority, MATATO has taken a back seat on the destination marketing efforts, as the association strongly believes destination marketing should be done by a government body like other successful tourism destinations,” the statement read.

MATATO called on the authorities and industry stakeholders to spend even more on destination marketing. Marketing is one of the few areas in hospitality where the expenditure has a direct Return on Investment (ROI), as it translates into increased revenue through taxes and indirect economic benefits through increased business activity, it said.

“The association lobbies for even bigger destination marketing budget for 2020 with increased supply in the market means to bridge a strong increase in demand for the destination as well,” the statement read.

“MATATO is presently working on increasing more trainings and workshops for its members and the industry. The association also is working to make technology platforms for booking systems more affordable for its members.”

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Awards

Centara Grand Lagoon Maldives secures Readers’ Choice honour in Condé Nast Traveller Middle East Awards

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The inaugural Condé Nast Traveller Middle East Readers’ Choice Awards 2025 have been announced, and Centara Grand Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, has secured a place on the list. The resort has been recognised as a Favourite Overseas Leisure Hotel, marking an important milestone for the newly opened property. Known for its privacy, refined elegance, diverse dining options, and holistic wellness offerings, the resort has quickly emerged as one of the region’s most sought-after five-star retreats in the Maldives.

Centara Grand Lagoon Maldives has been designed to engage the senses, blending elevated elegance with uninterrupted seclusion. Its collection of beachfront and overwater villas and residences has been created for travellers seeking a peaceful Maldivian escape defined by natural surroundings. The contemporary design is softened by organic textures, muted tones, and Thai-inspired elements, resulting in an atmosphere that feels serene, relaxed, and discreetly luxurious.

Elegance and simplicity shape the experience across the island. Private decks offer quiet spaces for reflection, while an array of water sports and marine activities provide opportunities for exploration. The resort’s wellbeing philosophy is anchored by SPA Cenvaree Retreat, a dedicated sanctuary for holistic healing and restoration. Drawing on Thai wellness traditions, each treatment is designed to renew balance and nurture physical and mental wellbeing. Signature therapies, couples’ rituals, and restorative beauty treatments allow guests to slow down and reconnect with their natural rhythm.

Dining is a defining aspect of the resort’s appeal. Guests can enjoy tandoor and teppan live stations at The Gallery, savour Mediterranean-inspired seafood at Bluefin, or end the day with cocktails and sunset views at Sunset Social. For additional exclusivity, The Club offers gourmet breakfasts, curated grape pairings, and intimate culinary experiences, while Coco Drift provides relaxed poolside refreshments.

The recognition from Condé Nast Traveller Middle East highlights the rapid rise of Centara Grand Lagoon Maldives within the region. Securing such a prestigious title within months of opening underscores the resort’s commitment to service quality, guest satisfaction, and exceptional experiences. It also reflects Centara’s growing presence and increasing popularity among travellers to the Maldives.

“We are deeply honoured to be recognised by the Condé Nast Traveller Middle East community,” said Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives and Centara Mirage Lagoon. “This award reflects the genuine care and commitment our team puts into creating stays that feel calm and personal—experiences that are both distinctly Maldivian and authentically Thai. Our focus has always been on curated journeys, refined elegance, and a meaningful connection to the island’s natural beauty. It is incredibly rewarding to know that our guests feel this throughout their time with us.”

Centara Grand Lagoon Maldives continues to welcome guests from the GCC region and beyond, strengthened by the trust of travellers who value authenticity, elegance, and exceptional island experiences.

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Celebration

Maldivian Christmas and New Year at Vakkaru Maldives: Timeless moments await

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For many travellers, certain holidays transcend the ordinary and become memories retold for years to come. Christmas and New Year at Vakkaru Maldives fall firmly into that category. Located within the UNESCO Biosphere Reserve of Baa Atoll, Vakkaru offers an environment where time softens into the rhythm of turquoise waters and soft white sand. During the festive season, the resort adopts an added layer of understated elegance and island-inspired charm.

Guests waking on Christmas morning in an overwater villa are greeted by sunlight dancing across the lagoon. Instead of winter’s chill, there is only the warmth of a gentle tropical breeze and the soft sound of the ocean beneath the suite. Breakfast may be served on a private deck as manta rays pass in the distance and the day begins with quiet possibility.

Festive celebrations at the resort combine refinement with authenticity. Tree-lighting ceremonies unfold against pastel-coloured sunsets, live music moves through the palm groves, and seasonal dining features gourmet menus that incorporate Maldivian influences. The atmosphere is intimate and thoughtfully arranged, creating the sense that the island itself is sharing a moment with each guest. Younger travellers have much to enjoy as well, with holiday craft activities, island treasure hunts, and a dedicated visit from Santa that adds a playful touch to the celebrations.

As the year draws to a close, Vakkaru brings a renewed sense of celebration to its shores. New Year’s Eve features an open-air gala dinner beneath the stars, illuminated by lanterns while chefs prepare dishes showcasing the finest local produce. The resort’s signature barefoot-luxury spirit is fully present—relaxed yet refined, festive without excess. Entertainment continues into the night with live performances and DJ sets. Guests gather on the sand, cocktails in hand, as the countdown to midnight begins. When the clock strikes twelve, fireworks illuminate the lagoon, their reflections shimmering across the still water. The moment feels cinematic and memorable, marking the start of a new year in a spectacular setting.

Between the festivities, guests can enjoy the resort’s signature tranquillity. Merana Spa, positioned over the ocean, offers treatments that encourage rest and restoration. The surrounding reefs provide opportunities for snorkelling and diving, with the chance to encounter marine life that thrives in the atoll’s protected waters. Paddleboarding, dolphin cruises, and excursions in search of hammerhead sharks offer both gentle and adventurous options for exploration. For those seeking a quieter experience, a sunset dhoni cruise with a glass of champagne captures the classic romance of the Maldives.

Vakkaru Maldives presents Christmas and New Year as a blend of natural beauty, thoughtful experiences, and personalised celebration. Guests can savour every detail—from festive lights glowing through the coconut palms to holiday-inspired cocktails and candlelit dinners—while welcoming the new year from the heart of the Indian Ocean.

Vakkaru Dream Getaway – Early Bird Festive Offer includes:

  • Complimentary daily breakfast
  • Savings of over 10% on all villas and residences
  • Up to 15% savings on round-trip seaplane transfers
  • Complimentary access to selected non-motorised watersports

Those seeking a festive season that combines natural tranquillity with considered sophistication may find Vakkaru Maldives to be the ideal destination.

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Featured

Villa Park now accessible via new Villa Air seaplane route

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Villa Resorts has launched a new Villa Air seaplane service to Villa Park Maldives, offering an arrival experience that begins in the air with views across the Maldivian archipelago.

Operated by the sister brand Villa Air, the seaplanes serving Villa Park are fitted with some of the widest panoramic windows used in the Maldives. This allows passengers to observe reefs, sandbanks, and islands almost continuously from take-off to landing. Travellers see the colours of the ocean shift from deep blue to lighter turquoise and can trace the shape of atolls and lagoons well before reaching the resort.

The size of the windows ensures that most seats offer wide views, enabling couples, families, and groups to experience the scenery together without needing to change places. Capturing photographs and short videos becomes straightforward, and for many visitors this forms their first impression of the Maldives while still above the islands.

A notable feature of the Villa Air service is the experience of taking off from and landing on water. The gradual ascent from the lagoon near Malé and the final descent beside Villa Park bring a sense of calm and mild adventure, particularly for those new to seaplane travel. The sound of the floats touching the water and the sight of the resort appearing ahead create a natural transition to the island.

With unobstructed views, a relaxed pace, and the experience of stepping off an aircraft that has just landed on the ocean, the new Villa Air seaplane connection ensures that a stay at Villa Park effectively begins from the moment passengers depart Malé and follow the chain of islands south.

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