Connect with us

Featured

MATATO recognises MMPRC’s renewed destination marketing efforts

Published

on

Maldives Association of Travel Agents and Tour Operators (MATATO) has applauded the work done by the Maldives’ official tourism promotion body, as the destination witnesses a record number of tourist arrivals throughout the year.

In a statement, MATATO, which has been lobbying for better destination marketing efforts by the government, said it recognises and acknowledges the revamped destination marketing activities carried out by the state-owned Maldives Marketing and Public Relations Corporation (MMPRC). Those activities have had a significant positive impact on the growth of tourist arrivals, it added.

“MATATO commends and credits the management of MMPRC under the leadership of Managing Director Thoyyib Mohamed, on the positive results in the past six months that has seen record breaking numbers in terms of tourist arrivals compared to that of the last five years,” the statement read.

MMPRC has conducted several destination marketing activities this year, including 15 trade fairs in 12 markets, five roadshows in 13 markets, 13 media fam trips, 11 promotional activities carried out via worldwide PR agents and 12 joint promotional activities.

Meanwhile, MATATO said it was compelled to step in to play the role of the de facto destination marketing body from 2016 to 2018 as destination marketing efforts and budget were limited and suppressed under the previous government.

In 2017 and 2018, MATATO was in 29 countries — from major emerging markets like India, Thailand, UAE, Oman, Kuwait, Qatar, Vietnam, Hong Kong, Malaysia, Singapore and Indonesia to more established markets such as United Kingdom, China and Russia.

In 2017, MATATO also launched a dedicated marketing campaign for the Indian market, with a target of making India the largest source market for the destination.

This year, MATATO has hosted destination stands in Vietnam, Philippines, Saudi Arabia and India. The organisation has also planned roadshows in four South East Asian countries, as well as promotional activities at the upcoming PATA Travel Mart in Kazakhstan.

“However, since the revival of MMPRC as the leading destination marketing authority, MATATO has taken a back seat on the destination marketing efforts, as the association strongly believes destination marketing should be done by a government body like other successful tourism destinations,” the statement read.

MATATO called on the authorities and industry stakeholders to spend even more on destination marketing. Marketing is one of the few areas in hospitality where the expenditure has a direct Return on Investment (ROI), as it translates into increased revenue through taxes and indirect economic benefits through increased business activity, it said.

“The association lobbies for even bigger destination marketing budget for 2020 with increased supply in the market means to bridge a strong increase in demand for the destination as well,” the statement read.

“MATATO is presently working on increasing more trainings and workshops for its members and the industry. The association also is working to make technology platforms for booking systems more affordable for its members.”

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Awards

Alila Kothaifaru Maldives secures Best Resort of the Year title at AHA Asia Hotel Awards

Published

on

Alila Kothaifaru Maldives has been named Best Resort of the Year at the 2026 AHA Asia Hotel Awards, held at Capella Bangkok in Thailand. The recognition places the resort among leading hospitality properties across Asia, acknowledging its approach to luxury hospitality, guest experiences, design and service.

The award was presented during the 15th edition of the ceremony, which marked a milestone in the programme’s history. Established in 2010 by LIFESTYLE Magazine as the CHA China Hotel Awards, the programme expanded in 2026 to become the AHA Asia Hotel Awards, bringing together hotels and resorts from across the region.

The decision to host the gala in Bangkok for the first time reflected the programme’s broader ambition to recognise achievements in hospitality beyond China. The ceremony brought together hospitality leaders and industry representatives to celebrate achievements in luxury accommodation, resort experiences, design, wellness and service.

Alila Kothaifaru Maldives received the Best Resort of the Year award in recognition of its approach to providing guest experiences that combine contemporary design, personalised service and a connection to the island’s natural surroundings.

“To receive this recognition alongside some of Asia’s most respected hospitality names is a proud moment for all of us at Alila Kothaifaru Maldives,” said Thomas Weber, General Manager.

“Our island has its own character, and we have always believed that the most meaningful experiences come from allowing guests to discover it at their own pace. This award belongs to our team, whose care, dedication and genuine warmth bring that philosophy to life every day. We are equally grateful to our guests for choosing to share their time and special moments with us.”

Located in Raa Atoll, Alila Kothaifaru Maldives features 41 beachfront villas, 36 overwater villas, three two-bedroom beach villas and the Boduge Residence. Each accommodation category includes a private pool, with designs intended to offer privacy while maintaining a connection to the island’s landscape and surrounding Indian Ocean.

The resort offers a range of experiences centred on its location, including guided house reef exploration with marine experts, underwater activities and opportunities to learn about Maldivian traditions through cultural programmes.

Its dining experiences include seafood and international cuisine, as well as private dining arrangements on The Shack, a secluded sand cay. Spa Alila offers treatments and wellness programmes designed around relaxation and wellbeing.

“An award such as this reflects the dedication of many people working together, often through the smallest details that guests may never see,” said Jamal Ahmed, Resort Manager.

“We take great pride in creating an atmosphere where service feels personal and unforced, and where every guest feels genuinely welcomed. It is especially rewarding to see the efforts of our colleagues recognised on a regional stage.”

The latest recognition follows another achievement for Alila Kothaifaru Maldives in 2026, when the resort received the Tripadvisor Travellers’ Choice Award. The accolade places the property among the top 10 per cent of hotels worldwide based on traveller reviews and ratings.

The two awards recognise the resort’s performance from both industry and guest perspectives, reflecting its focus on service standards, guest satisfaction and experiences connected to the Maldivian environment.

Alila Kothaifaru Maldives continues to focus on delivering personalised hospitality, maintaining service standards and developing experiences that allow guests to explore the natural and cultural attractions of the Maldives.

Continue Reading

Cooking

Barceló Nasandhura Malé partners with Ministry of Crab for rooftop dining experience

Published

on

Barceló Nasandhura Malé has announced an exclusive two-night gastronomic pop-up collaboration featuring the celebrated flavours of Ministry of Crab at B.Heaven Rooftop on 13 and 14 November 2026.

Created by internationally acclaimed chef-restaurateur Dharshan Munidasa, Ministry of Crab is a distinguished fixture on Asia’s 50 Best Restaurants list. Known also for Carne Diem Grill at Crossroads Maldives, the country’s only restaurant featured in 50 Best Discovery this year, Chef Dharshan’s culinary philosophy will be brought to life in Malé through an extraordinary showcase of iconic Sri Lankan mud crab and freshwater prawn specialities.

Hosted against the panoramic ocean backdrop of B.Heaven Rooftop, this landmark commercial engagement brings Ministry of Crab’s world-renowned culinary philosophy to the Maldivian capital. Built on a foundation that prioritizes ingredient freshness above all else, Ministry of Crab operates under a strict “no-freezer” policy. The event will feature export-quality Sri Lankan mud crabs and majestic freshwater prawns flown in fresh for the two-day dining showcase.

“We are delighted to bring the iconic flavours to Barceló Nasandhura Malé this November,” said Enric Reina, Hotel Manager at Barceló Nasandhura Malé. “This partnership marks a significant milestone for both our hotel and the capital’s dining scene as we elevate the local epicurean landscape, offering our resident guests and Malé’s culinary connoisseurs a rare opportunity to experience award-winning gastronomy.”

Chef Dharshan Munidasa commented on the collaboration: “Maldives holds a special place in the regional food landscape, surrounded by the same pristine Indian Ocean waters that inspire much of my culinary work. Partnering with Barceló Nasandhura allows us to showcase our iconic Ministry of Crab signature dishes—from our Garlic Chili Crab to our hand-crushed Pepper Crab—alongside exclusive preparations crafted specifically for B.Heaven Rooftop.”

Over the course of this limited two-day engagement, guests will indulge in a curated menu highlighting Ministry of Crab’s flagship preparations.

Continue Reading

Cooking

MICHELIN Guide 2026 recognises Kuda Villingili Resort Maldives

Published

on

Kuda Villingili Resort Maldives has been included in the 2026 selection of the MICHELIN Guide, recognising the independently owned Maldivian resort for its hospitality, facilities and guest experiences.

The MICHELIN Guide’s hotel selection features properties from around the world, assessed against five criteria: connection to the destination, architecture and design, quality and consistency of service, authenticity and character, and value for the experience offered.

Located in North Malé Atoll, approximately 30 minutes by speedboat from Velana International Airport, Kuda Villingili features 75 villas, including 36 overwater villas, each equipped with a private pool. The resort caters to couples, families and groups of friends, offering accommodation and facilities designed to accommodate different guest preferences.

The resort offers eight dining experiences, an overwater spa, a 150-metre swimming pool, and a range of sports and wellness facilities. Its location near Chickens Break, one of the Maldives’ established surfing destinations, provides guests with access to surfing activities alongside other water-based experiences.

Kuda Villingili has also received Green Globe certification for the third consecutive year, reflecting its efforts in environmental sustainability and community engagement.

“Being selected for the MICHELIN Guide is a meaningful recognition for Kuda Villingili and, above all, for our team. Every day, our ambassadors bring warmth, care and individuality to the guest experience. This recognition reflects the passion behind what we have created together and encourages us to continue evolving while remaining true to who we are,” said Amjad Thaufeeg, Commercial Director of Kuda Villingili Resort Maldives.

The resort’s hospitality concept focuses on providing guests with flexibility to personalise their stays through activities including surfing, wellness, dining and family experiences, as well as opportunities for relaxation.

The inclusion in the MICHELIN Guide’s 2026 hotel selection represents another development for Kuda Villingili as it continues to position itself within the Maldives’ luxury hospitality sector under its brand philosophy, Time and Space Redefined.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.