Connect with us

News

Small Luxury Hotels of the World reveals mobile browsing/booking trends

Published

on

beach tablet

Maldives Promotion House – Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends.

Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on slh.com by iPad, iPhone and Android handsets.

The year on year analysis for SLH’s online activity for January, traditionally one of the most popular booking months, not only reinforces the growing trend for mobile browsing and booking, but also underpins the growing demand for luxury travel in the emerging markets, which saw the greatest percentage increase of traffic to slh.com.

In January 2013, SLH’s website hits in China were up by 406% year-on-year; Brazil saw an increase of 104%, followed by Russia with a more moderate 22% increase. The UK saw a very positive increase, up 15%, whilst in line with expectations other more developed travel markets such as the USA and Germany saw slight increases of 1% and 4% respectively, compared to the same month the previous year.

In terms of website visits by mobile devices, the developed economies saw the most significant growth. The iPad continues to be the most popular handset for searching hotels on slh.com, with iPad visits from the UK recording the largest share of total website visits at 22% in January 2013, up 108% year on year, followed by Canada (19%), France (17%) and Germany (16%).

Website visits by iPhone were also marginally up year-on-year with the Canadian and Chinese markets both seeing the most significant jump, recording a 193% and 105% increase in iPhone traffic.

Android visits were also up in most markets, although it still represents a very small proportion of the total volume of website visits, suggesting there is untapped potential for more mobile-friendly content.

The mobile technology market in the UK continues to surge and accounts for an increasing amount of the total online search volume for accommodation. In January 2013, 30% of visits to slh.com from the UK were from a mobile device, compared to 18% in 2012, representing a 50% increase year on year. This data mirrors a nationwide technology trend for the travel industry according to the results of a Google UK survey revealing that during the third quarter of 2012, 33% of all online searches for accommodation were from a mobile device, a sharp increase from the same quarter in 2011 when mobile accounted for just 5% of searches.

These results do not come as much surprise considering that the UK has one of the highest penetrations of smartphones in the world according to Ofcom. As of December 2012, 58% of the population has a smartphone and almost a fifth (19%) owns a tablet. The iPhone is the most popular device capturing 29% of the UK smartphone market.

Meanwhile, the percentage of website visitors making bookings on slh.com across all mobile platforms remains fairly low worldwide, although the conversion rate is growing. Over 14% of all bookings in the last two quarters of 2012 were made by iPad, iPhone and Android, up from 7% across the same period in 2011.

China and Russia saw a particularly large increase in year on year bookings by iPad, with the iPad accounting for 24% (compared to 0% in 2012) and 15% (up 700%) of total bookings respectively. The steady rise of the iPad fan club in the UK continues with 18% of SLH hotel stays booked via iPad in January 2013, up from 7% in January 2012.

The number of bookings made by iPhone and Android remains very small, with the exception of the world’s leader in technology, Japan, where 7% of all bookings via slh.com were made by iPhone.

Small Luxury Hotels of the World currently has a portfolio of 8 hotels in Maldives and over 520 hotels in more than 70 countries.

Featured

From wellness to culture: Cinnamon Hotels & Resorts embodies new era of Maldivian travel

Published

on

The Maldives continues to strengthen its position as one of the world’s premier island destinations, achieving global acclaim while maintaining steady growth in visitor arrivals. The country was recently named Best Beach Destination at the World Tourism Awards 2025 in Brussels and ranked among the Top Ten Countries for Food in the Condé Nast Traveller Readers’ Choice Awards 2025.

According to the Ministry of Tourism, the Maldives recorded over 1.7 million tourist arrivals as of 21 October 2025 — a 10% year-on-year increase. The destination is on course to meet its ambitious target of 2.3 million arrivals by year-end, with the final quarter expected to bring the highest influx of visitors as the nation enters its peak travel season.

Sustained demand from key markets including India, China, Russia, and the United Kingdom, alongside rising interest from the Middle East and Europe, continues to fuel this growth. The trend reflects a broader global shift towards experience-led travel, where visitors seek meaningful, immersive stays rather than conventional leisure holidays.

As arrival numbers climb, the focus within the Maldives tourism industry is evolving from volume to value. Hospitality brands are responding by offering experiences that highlight authenticity, sustainability, and cultural engagement. Among them, Cinnamon Hotels & Resorts — which operates four properties across the Maldives — is redefining the concept of island travel through wellness, cuisine, and culture.

The brand’s approach extends beyond accommodation, curating distinctive experiences that deepen the guest journey. From spa rituals rooted in Asian wellness traditions at Mandara Spa and Chavana Spa to private beachfront dinners celebrating the region’s rich culinary heritage, each stay is designed to be both restorative and enriching. Guests who book directly also receive exclusive credits and tailored experiences, reinforcing the Maldives’ growing appeal as a destination for conscious and immersive travel.

This direction mirrors the Maldives’ evolving tourism strategy, which prioritises authenticity and quality over volume. As the nation edges closer to another record-breaking year, its success lies not only in the number of arrivals but in its ability to offer enduring, high-calibre experiences — a vision shared by Cinnamon Hotels & Resorts as it continues to shape the future of island hospitality across the region.

Continue Reading

Featured

Centara Maldives unveils bespoke National Day escapes for UAE holidaymakers

Published

on

As one of the most notable occasions in the GCC calendar, UAE National Day presents the perfect opportunity to plan a dream island getaway at one of Centara Hotels & Resorts’ Maldivian destinations. Travellers can discover their own piece of paradise across four distinctive properties: Centara Grand Lagoon Maldives, Centara Mirage Lagoon Maldives, Centara Ras Fushi Resort & Spa Maldives, and Machchafushi Island Resort & Spa Maldives, The Centara Collection. Each resort offers a seamless blend of elegance, comfort, island activities, and rejuvenating spa experiences — the ideal way to celebrate the spirit of the occasion with a tropical touch.

Centara Grand Lagoon Maldives

Located a short speedboat ride from Malé International Airport, Centara Grand Lagoon Maldives provides an elegant island retreat ideal for celebrating special moments with family and friends. The resort features a range of overwater villas and beachfront residences, each complete with a private pool, jacuzzi, or both — offering guests an opportunity to truly unwind and disconnect from the outside world.

Set within The Atollia by Centara Hotels & Resorts, the resort offers an array of experiences, from exciting water sports and excursions to restorative wellness treatments at the tranquil SPA Cenvaree Retreat. Dining choices include international buffets at The Gallery, modern Mediterranean flavours at Bluefin, and light bites at Coco Drift’s swim-up bar. Guests can also toast to the occasion with a refreshing drink at Sunset Social.

In celebration of UAE National Day, Centara Grand Lagoon Maldives invites guests to reconnect with loved ones through an exclusive stay package. Guests booking before 15 December for stays until 20 December can enjoy four nights for the price of three or seven nights for the price of five, with complimentary round-trip transfers included.

Additional benefits include:

  • Upgrade to the Half Board Plus meal plan when booking a Room with Breakfast
  • Club access
  • Complimentary sparkling beverage at Sunset Social on the first evening
  • One complimentary couples’ treatment at SPA Cenvaree Retreat
  • A 15% discount and triple points for CentaraThe1 members

Centara Mirage Lagoon Maldives

Nestled in the scenic North Malé Atoll, Centara Mirage Lagoon Maldives offers a vibrant, underwater world-themed escape perfect for families. The resort combines play and relaxation through its lazy river, splash zones, and water playgrounds, alongside the acclaimed SPA Cenvaree, a Candy Spa for children, and a lively kids’ club. Accommodation includes oceanfront and overwater villas, complemented by diverse dining experiences.

Families can enjoy the ultimate island holiday where children stay, play, and dine for free on all stays before 15 December. Perfect for the UAE National Day long weekend, the offer includes:

  • Special room rates
  • Complimentary round-trip speedboat transfers
  • Free stays and meals for up to two children aged 11 and under
  • A 15% discount and triple points for CentaraThe1 members

Centara Ras Fushi Resort & Spa Maldives

For couples and solo travellers seeking tranquillity, Centara Ras Fushi Resort & Spa Maldives offers an adults-only sanctuary designed for relaxation and connection. Guests can wake to panoramic sea views from oceanfront or overwater villas with direct lagoon access. The resort features world-class dining, a yoga pavilion, award-winning SPA Cenvaree, and water sports including windsurfing, parasailing, and snorkelling.

To mark UAE National Day, guests can take advantage of 30% off all villas (and 45% off for CentaraThe1 members), along with 50% off transfers for stays of two to four nights. The package also includes:

  • Sparkling beverage and fresh fruit upon arrival in overwater villas
  • A three-course poolside dinner under the stars for Half Board Plus guests and above
  • Buy-one-get-one-free spa treatments
  • 20% discount on food and beverages
  • 10% off water sports and excursions
  • Complimentary snorkelling and kayaking equipment

Bookings and stays are valid until 10 January 2026.

Machchafushi Island Resort & Spa Maldives, The Centara Collection

Set amidst breathtaking ocean views and a UNESCO-protected marine reserve, Machchafushi Island Resort & Spa Maldives, The Centara Collection caters to adventure seekers and nature enthusiasts alike. Home to an award-winning house reef and several renowned dive sites, guests can spend their days exploring coral reefs or discovering a historic shipwreck, followed by spa treatments and gourmet dining.

Guests can enjoy 45% off flexible rates for CentaraThe1 members and 30% off for non-members, along with 30% off seaplane transfers for stays of two to six nights until 10 January 2026.

The offer includes:

  • Handmade chocolates and tropical fruit upon arrival in overwater or pool villas
  • A complimentary picnic lunch for families or a private beach dinner for couples (Half Board Plus and above)
  • Buy-one-get-one-free spa treatments
  • Complimentary stays and meals for children aged six and under
  • 20% discount on à la carte dining and floating breakfasts (Club Pool Villas only)
  • 10% discount on water sports and excursions
  • Complimentary snorkelling gear and kayak use

For more information or reservations, guests can visit Centara Hotels & Resorts and explore exclusive UAE National Day offers available across all Maldivian properties.

Continue Reading

News

SIX & SIX PRIVATE ISLANDS launches EarthCheck Certification initiative for RAH GILI MALDIVES

Published

on

SIX & SIX PRIVATE ISLANDS has announced that RAH GILI MALDIVES, the brand’s debut property in the Maldives, has officially commenced its journey toward EarthCheck Certification. This marks a significant milestone in the company’s long-term commitment to responsible development and operations across its growing constellation of private islands.

Located within a secluded dolphin sanctuary in South Malé Atoll, RAH GILI spans 8.7 hectares and is scheduled to open in February 2026. Designed with sustainability at its core, the resort will feature 74 villas and host up to 200 guests, supported by a team of 300 employees drawn from the Maldives and abroad. The location was chosen for its extraordinary marine setting, biodiversity, and cultural significance — and has guided every aspect of development from day one.

RAH GILI’s journey toward EarthCheck Certification demonstrates a proactive approach to environmental stewardship, aligning the resort with the most rigorous and science-based standards in the global tourism industry. EarthCheck Certification is awarded only after detailed auditing and performance benchmarking across multiple criteria — from energy consumption to community integration. By initiating this process during the pre-opening phase, SIX & SIX ensures that sustainability is not treated as a marketing line, but as an operational foundation.

Built With Intention

RAH GILI is being developed under a clear sustainability framework that integrates environmental infrastructure, operational systems, and guest touchpoints:

  • A hybrid energy model powered by 2,000kW of solar and 2,500kWh of battery storage, offsetting over 540,000 litres of diesel annually
  • A reverse-osmosis desalination plant and in-house bottling system, eliminating plastic water bottles throughout the resort
  • A comprehensive waste management system, including waste segregation, composting for both kitchen and garden waste, and a zero-landfill strategy
  • Construction materials selected for both low impact and local authenticity, including plantation teak, recycled glass, hyacinth matting, and locally sourced finishes
  • Smart systems such as LED lighting and insulation across all roofs to optimise energy efficiency

The architectural narrative of RAH GILI is one of restraint and relevance. Materials were chosen not only for their sustainability profile but also for their ability to reflect the spirit of the place — creating a seamless connection between the built environment and the natural world.

Guided by Culture and Community

Equally central to the EarthCheck journey is the brand’s integration of local culture and social responsibility. The team, referred to as the Rayyithun — meaning “People of the Islands” in Dhivehi — are being trained not only in service excellence but in a philosophy of care, rooted in community knowledge and environmental guardianship. The team of 300 will form the backbone of daily life on the island, ensuring continuity between past traditions and future ambitions.

SIX & SIX is currently developing a series of CSR programmes to accompany the resort’s opening. These include initiatives in wellness, marine restoration, skills development, and the preservation of intangible cultural heritage — all designed in collaboration with local stakeholders and aligned with national priorities. By ensuring that local integration is woven into daily operations, RAH GILI aims to contribute positively to both the physical and social ecosystems of the Maldives.

The guest journey has also been designed to include immersive sustainability and cultural experiences — from coral propagation and reef protection workshops led by marine biologists to culinary activations and crafts that honour local traditions. These are not staged for effect; they are invitations to participate in a rhythm of life that is authentic, ongoing, and connected to place.

“RAH GILI MALDIVES represents the first step in a brand-wide vision grounded in integrity, respect for place, and long-term sustainability,” said Laith Pharaon, CEO & Co-Founder of SIX & SIX PRIVATE ISLANDS. “By starting the EarthCheck certification process during the pre-opening phase, we ensure that these values are built into the foundations — not added on later. It is our intention that every guest who arrives at RAH GILI feels the result of that intention — not only in design, but in atmosphere, culture, and care.”

“Our approach combines global benchmarking with a deep commitment to the local context,” added Marc Gussing, Director of Operations. “RAH GILI is being designed not only to meet today’s standards, but to contribute meaningfully for generations to come. EarthCheck gives us the framework to assess our ambitions with scientific credibility and operational discipline.”

The First of a Collection

RAH GILI MALDIVES is the first of six resorts under development by SIX & SIX PRIVATE ISLANDS. The next to follow is DHON MAAGA MALDIVES, an ultra-luxury sanctuary set to open in late 2026. Each island in the collection will follow the same commitment to sustainability, design restraint, and cultural integration — tailored to the ecology and heritage of its setting. Select islands, including RAH GILI and DHON MAAGA, will also introduce Private Residences, offering long-stay ownership opportunities that uphold the same environmental and architectural integrity as the resort — quietly luxurious, low-impact, and thoughtfully integrated into the natural landscape. From private island experiences to design- led wellness concepts, every element of the SIX & SIX portfolio is intended to feel considered, rooted, and rare. With its sustainability approach led by science, its brand values guided by care, and its foundation grounded in the Maldives’ rich cultural rhythm, RAH GILI MALDIVES offers a blueprint for future-facing luxury.

This is only the beginning.
With care, always.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.