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Small Luxury Hotels of the World reveals mobile browsing/booking trends

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Maldives Promotion House – Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends.

Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on slh.com by iPad, iPhone and Android handsets.

The year on year analysis for SLH’s online activity for January, traditionally one of the most popular booking months, not only reinforces the growing trend for mobile browsing and booking, but also underpins the growing demand for luxury travel in the emerging markets, which saw the greatest percentage increase of traffic to slh.com.

In January 2013, SLH’s website hits in China were up by 406% year-on-year; Brazil saw an increase of 104%, followed by Russia with a more moderate 22% increase. The UK saw a very positive increase, up 15%, whilst in line with expectations other more developed travel markets such as the USA and Germany saw slight increases of 1% and 4% respectively, compared to the same month the previous year.

In terms of website visits by mobile devices, the developed economies saw the most significant growth. The iPad continues to be the most popular handset for searching hotels on slh.com, with iPad visits from the UK recording the largest share of total website visits at 22% in January 2013, up 108% year on year, followed by Canada (19%), France (17%) and Germany (16%).

Website visits by iPhone were also marginally up year-on-year with the Canadian and Chinese markets both seeing the most significant jump, recording a 193% and 105% increase in iPhone traffic.

Android visits were also up in most markets, although it still represents a very small proportion of the total volume of website visits, suggesting there is untapped potential for more mobile-friendly content.

The mobile technology market in the UK continues to surge and accounts for an increasing amount of the total online search volume for accommodation. In January 2013, 30% of visits to slh.com from the UK were from a mobile device, compared to 18% in 2012, representing a 50% increase year on year. This data mirrors a nationwide technology trend for the travel industry according to the results of a Google UK survey revealing that during the third quarter of 2012, 33% of all online searches for accommodation were from a mobile device, a sharp increase from the same quarter in 2011 when mobile accounted for just 5% of searches.

These results do not come as much surprise considering that the UK has one of the highest penetrations of smartphones in the world according to Ofcom. As of December 2012, 58% of the population has a smartphone and almost a fifth (19%) owns a tablet. The iPhone is the most popular device capturing 29% of the UK smartphone market.

Meanwhile, the percentage of website visitors making bookings on slh.com across all mobile platforms remains fairly low worldwide, although the conversion rate is growing. Over 14% of all bookings in the last two quarters of 2012 were made by iPad, iPhone and Android, up from 7% across the same period in 2011.

China and Russia saw a particularly large increase in year on year bookings by iPad, with the iPad accounting for 24% (compared to 0% in 2012) and 15% (up 700%) of total bookings respectively. The steady rise of the iPad fan club in the UK continues with 18% of SLH hotel stays booked via iPad in January 2013, up from 7% in January 2012.

The number of bookings made by iPhone and Android remains very small, with the exception of the world’s leader in technology, Japan, where 7% of all bookings via slh.com were made by iPhone.

Small Luxury Hotels of the World currently has a portfolio of 8 hotels in Maldives and over 520 hotels in more than 70 countries.

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Heritance Aarah achieves prestigious LQA Certification, redefining service standards

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Heritance Aarah, the award-winning all-inclusive resort located in the heart of the Maldives, has achieved an outstanding score in the LQA audit. This significant accomplishment underscores the resort’s steadfast dedication to excellence and marks a defining milestone that elevates Heritance Aarah’s position on the global hospitality stage.

Leading Quality Assurance (LQA), an internationally acclaimed organisation based in the United Kingdom, specialises in benchmarking luxury hospitality experiences. Their comprehensive evaluations cover the entire guest journey—from pre-arrival and reservation processes to check-in, in-stay experiences, and departure. Each interaction is assessed with a focus on emotional intelligence, personalisation, consistency, and service finesse.

Heritance Aarah’s path to this achievement began with the introduction of HO3, a signature service culture campaign designed to empower every associate to deliver excellence. The LQA certification is a reflection of the passion, dedication, and craftsmanship present in every guest interaction at the resort. This recognition positions Heritance Aarah as a leader in service excellence, exemplifying what world-class hospitality represents in the Maldives.

Every aspect of the Heritance Aarah experience is thoughtfully curated, from the moment a reservation is made to the guest’s departure. With seven diverse restaurants helmed by award-winning chefs and a selection of wellness therapies inspired by both modern and ancient healing traditions, each element contributes to an immersive and soulful stay.

This latest achievement cements Heritance Aarah’s status among the finest resorts globally. It highlights the resort’s commitment to world-class standards, meticulous attention to detail, and heartfelt service, all while continuously evolving to meet the ever-changing expectations of today’s discerning traveler.

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Celebrate Eid in paradise: music, magic, and Maldivian culture at Sun Siyam Olhuveli

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This Eid Al-Adha, Sun Siyam Olhuveli Maldives presents an extraordinary island-wide festival featuring a vibrant five-day cultural and entertainment showcase from 6th to 10th June 2025. The event blends the rich heritage of the Maldives with a cutting-edge international lineup, offering something for every traveler—from music and dance enthusiasts to families seeking a soulful tropical escape.

Taking centre stage is DJ Kaboo, the Dubai-based Egyptian artist renowned for pioneering ‘Arab Trap’ music. Known for his appearance on Marvel’s Moon Knight soundtrack and electrifying performances worldwide, DJ Kaboo will headline the festivities with his signature blend of deep-rooted Arabic sounds and modern beats.

Magician and mentalist Thomas McElroy, direct from Mesmerise Dubai, will add an element of wonder to the evenings. His interactive, mind-bending illusions promise to captivate audiences of all ages, creating unforgettable magical moments.

Adding to the dynamic atmosphere is American-born belly dancer and circus performer Otta. Known for her exotic stage presence and rhythmic grace, Otta’s high-energy performances will seamlessly complement the celebratory spirit of the island.

In addition to the international acts, the resort will celebrate authentic Maldivian traditions, including:

  • Traditional music and dance
  • Folk games such as Koadi Nerun and Dheli Mali
  • The colourful Eid Market, Bodu Mas parades, and cultural shows

These experiences will take place against the stunning backdrop of one of the Maldives’ most picturesque islands.

Hassan Adil, General Manager at Sun Siyam Olhuveli, shared, “This upcoming Eid Al-Adha celebration is our tribute to Maldivian culture and our global community. By integrating homegrown traditions with top-tier international entertainment, we aim to create an inclusive, joyful experience that reflects the spirit of Eid—bringing people together in celebration, discovery, and connection.”

The resort also offers an exclusive Eid package for guests seeking an immersive holiday experience. The offer includes up to 40% off on stays, daily breakfast and dinner, complimentary airport transfers, and a variety of cultural activities designed to create lasting memories with loved ones.

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Sanctuary for her at Banyan Tree Vabbinfaru, Dhawa Ihuru

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This May, Banyan Tree Vabbinfaru and Dhawa Ihuru honour the spirit of motherhood with a curated collection of peaceful, rejuvenating experiences. Designed to celebrate connection, well-being, and serene moments together, each offering invites families to pause, reflect, and share time in a true sanctuary for the senses.

From restorative spa rituals to fun-filled adventures and curated family experiences, the celebration is a graceful tribute to the women who give endlessly.

Honouring Her Gracefully: A Tribute to Mothers; 10–25 May 2025

Celebrate the women who give endlessly with bespoke experiences rooted in well-being, gratitude, and intentional joy.

Stay More, Pay Less: A Gift of Time Together

Create more moments that matter with the Stay More, Pay Less offer – perfect for families and multi-generational travellers seeking an extended holiday. This exclusive promotion rewards longer stays with greater value, encouraging families to slow down, unwind, and enjoy family bonding time together.

Exclusive offer for Banyan Tree Spa and 8lement Spa

At the award-winning Banyan Tree Spa and 8lements Spa, mothers are welcomed into a haven of serenity and rejuvenation. A signature treatment is paired with a complimentary private yoga duo session, offering a moment of rest and reconnection between family members. Mums can also enjoy 30% off hand-crafted ceramic products from Banyan Tree Gallery.

Banyan Tree Connections: A Curated Journey for Togetherness

Now available from May 2025, the Banyan Tree Connections programme offers a holistic, regenerative experience designed to celebrate the heart of family. As part of the Mother’s Day offering, this immersive well-being journey invites Mum and her loved ones to reconnect through guided rituals, mindful movement, and shared moments in nature. Thoughtfully crafted to inspire presence, nurture bonds, and honour what matters most, it is a sanctuary of connection in every sense.

Marine Adventures & Family-Bonding Moments

Celebrate the joy of discovery with 30% off watersports and marine activities for Mum – from guided snorkelling and topcat catamaran sailing to exciting discovery guided snorkelling trips for magical rendezvous with turtles and stingrays. These vibrant experiences are designed to spark connection, adventure, and shared wonder across one of the best house reefs and lagoons of the Maldives.

Curated Experiences That Inspire

Embark on a series of intentional and uplifting guest experiences curated to bring loved ones closer. Enjoy 20% off a collection of excursions including snorkelling safaris, Kahan’bhu day cruises, sunset sails, and full moon night snorkelling—each designed to awaken the senses, delight in the present, and foster a deeper connection with nature and each other.

Taste of Love: Mother’s Day Cooking Competition; 11 May 2025

On 11 May, Dhawa Ihuru and Banyan Tree Vabbinfaru invite families to gather for a heartfelt culinary celebration. Fathers and little ones will come together to craft a heartfelt dish in honour of Mum, who takes her place as the cherished guest judge. The afternoon unfolds in a spirit of joy, creativity, and shared connection—concluding with a delightful family award that celebrates togetherness, laughter, and inspired moments.

Vesak Celebration at Saffron; 10–12 May 2025

In honour of Vesak – the sacred day marking the birth, enlightenment, and passing of Buddha—Banyan Tree Vabbinfaru presents a reflective culinary journey at its signature Thai restaurant, Saffron.

Guests are invited to savour a specially curated set menu dinner, offered with both vegan and non-vegan options, thoughtfully crafted with locally inspired flavours to reflect the spirit of the occasion—mindful, nourishing, and deeply rooted in tradition.

A Shared Responsibility: Celebrating Earth and Ocean

As stewards of nature and champions of regenerative travel, Banyan Tree Vabbinfaru and Dhawa Ihuru invite guests to celebrate not only love, but also intention—through experiences rooted in sustainability, purpose, and harmony with the environment.

Full Moon Lights Out; 12–15 May

In alignment with our sustainability mission, both islands switch off non-essential lighting from 6:30 p.m. to sunrise. Guests are invited to dine beneath the stars, practise meditation by moonlight, or set sail on a Kahan’bhu full moon cruise—an enchanting experience in harmony with nature’s rhythms.

World Biodiversity Day; 22 May

Discover the richness of the reef with complimentary guided snorkelling, led by our dedicated Marine Lab team. These immersive sessions aim to spark awareness, appreciation, and awe for the underwater world that surrounds our sanctuary.

World Turtle Day; 23 May

Participate in educational workshops on turtle and fish identification and join a Save the Reef trip—supporting the removal of coral-eating starfish and nurturing the health of this delicate marine ecosystem.

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