News
Small Luxury Hotels of the World reveals mobile browsing/booking trends
Maldives Promotion House – Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends.
Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on slh.com by iPad, iPhone and Android handsets.
The year on year analysis for SLH’s online activity for January, traditionally one of the most popular booking months, not only reinforces the growing trend for mobile browsing and booking, but also underpins the growing demand for luxury travel in the emerging markets, which saw the greatest percentage increase of traffic to slh.com.
In January 2013, SLH’s website hits in China were up by 406% year-on-year; Brazil saw an increase of 104%, followed by Russia with a more moderate 22% increase. The UK saw a very positive increase, up 15%, whilst in line with expectations other more developed travel markets such as the USA and Germany saw slight increases of 1% and 4% respectively, compared to the same month the previous year.
In terms of website visits by mobile devices, the developed economies saw the most significant growth. The iPad continues to be the most popular handset for searching hotels on slh.com, with iPad visits from the UK recording the largest share of total website visits at 22% in January 2013, up 108% year on year, followed by Canada (19%), France (17%) and Germany (16%).
Website visits by iPhone were also marginally up year-on-year with the Canadian and Chinese markets both seeing the most significant jump, recording a 193% and 105% increase in iPhone traffic.
Android visits were also up in most markets, although it still represents a very small proportion of the total volume of website visits, suggesting there is untapped potential for more mobile-friendly content.
The mobile technology market in the UK continues to surge and accounts for an increasing amount of the total online search volume for accommodation. In January 2013, 30% of visits to slh.com from the UK were from a mobile device, compared to 18% in 2012, representing a 50% increase year on year. This data mirrors a nationwide technology trend for the travel industry according to the results of a Google UK survey revealing that during the third quarter of 2012, 33% of all online searches for accommodation were from a mobile device, a sharp increase from the same quarter in 2011 when mobile accounted for just 5% of searches.
These results do not come as much surprise considering that the UK has one of the highest penetrations of smartphones in the world according to Ofcom. As of December 2012, 58% of the population has a smartphone and almost a fifth (19%) owns a tablet. The iPhone is the most popular device capturing 29% of the UK smartphone market.
Meanwhile, the percentage of website visitors making bookings on slh.com across all mobile platforms remains fairly low worldwide, although the conversion rate is growing. Over 14% of all bookings in the last two quarters of 2012 were made by iPad, iPhone and Android, up from 7% across the same period in 2011.
China and Russia saw a particularly large increase in year on year bookings by iPad, with the iPad accounting for 24% (compared to 0% in 2012) and 15% (up 700%) of total bookings respectively. The steady rise of the iPad fan club in the UK continues with 18% of SLH hotel stays booked via iPad in January 2013, up from 7% in January 2012.
The number of bookings made by iPhone and Android remains very small, with the exception of the world’s leader in technology, Japan, where 7% of all bookings via slh.com were made by iPhone.
Small Luxury Hotels of the World currently has a portfolio of 8 hotels in Maldives and over 520 hotels in more than 70 countries.
Cooking
VARU by Atmosphere unveils Teppanyaki Over Water and Cellar at NÜ
Celebrating the spirit of modern Maldivian hospitality, VARU by Atmosphere has expanded its culinary offering with two new dining venues: Teppanyaki Over Water and Cellar at NÜ. Designed for both first-time and returning guests seeking authentic, inventive experiences, the additions broaden the resort’s gastronomic landscape.
At Teppanyaki Over Water, seasoned chefs transform the art of teppan grilling into a live culinary performance above the lagoon. Premium seafood, wagyu and sushi are prepared with precision and flair, complemented by sake cocktails and fine soju. The speciality restaurant delivers dishes straight from the grill to the plate, in an ambience that reflects the spirit of Japanese hospitality.
As sunset draws over the Indian Ocean, Cellar at NÜ offers an elegant overwater wine-degustation lounge where evenings unfold with sophistication. Guests can explore rare vintages and special selections paired with curated chocolate, cheese and charcuterie platters. The centrepiece is a six-course Royal Wine Pairing Dinner.
“At VARU, our cuisine, design and service are intuitive and inventively curated,” said Maurice Van Den Bosch, General Manager of VARU by Atmosphere. “We continue to evolve in meaningful ways. With Teppanyaki Over Water and Cellar at NÜ, we’ve created culinary journeys that are intimate, enriching and true to the island’s generous spirit — offering guests new reasons to return, season after season.”
For special occasions, romantic evenings or those wishing to discover new cuisines, the two overwater venues add an extra layer of indulgence and celebration beyond the VARU Plan™, and are available for guests to pre-book.
Located in North Malé Atoll, VARU by Atmosphere has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2025, ranking among the top 1% of listings worldwide. Its signature restaurant, Kaagé, has also received the Tripadvisor Travellers’ Choice Award 2025 for the fifth consecutive year, underscoring the resort’s reputation for dining excellence. With these thoughtfully introduced experiences, VARU by Atmosphere invites guests to embrace an unforgettable, Naturally Maldivian island adventure.
News
Centara Mirage Lagoon Maldives celebrates one year of family-focused hospitality
Located within The Atollia by Centara Hotels & Resorts in the heart of the picturesque North Malé Atoll, Centara Mirage Lagoon Maldives, a unique, family-focused resort, is celebrating its first anniversary on 13 November 2025. Over the past year, it has become a vibrant destination for families seeking adventure, connection, and unforgettable experiences in a captivating underwater-themed paradise.

The resort features 145 spacious beachfront and overwater villas with open-air baths, Jacuzzis, or private pools, including the signature Mirage category rooms with bunk beds, designed perfectly for families of all sizes. The resort boasts a vibrant water park with slides and splash zones, as well as the Maldives’ first lazy river. Young travellers can explore the Candy Spa, multiple play areas including a pirate-themed playground and the Madame Stingray play area, a dedicated Kids’ Club, and an E-Zone for teenagers. Adults can relax and rejuvenate at SPA Cenvaree, while the whole family enjoys engaging activities and a wide range of culinary experiences across six venues. What makes the resort truly special is that every corner and every activity is designed with families and young travellers in mind, enhancing their Maldives experience.

“Marking our first year is a milestone we are incredibly proud of,” said Andrew Jansson, Cluster General Manager of Centara Mirage Lagoon Maldives and Centara Grand Lagoon Maldives. “Centara Mirage Lagoon Maldives offers a truly one-of-a-kind concept in the Maldives, an immersive resort designed for families to connect, explore, and create lasting memories together. From our expansive lagoon and water-based adventures to experiences that engage every generation, each element has been thoughtfully crafted to bring families closer while celebrating the beauty of the destination. Over the past year, we have seen how this concept has resonated with travellers from around the world. Being recognised as the ‘Best Family Hotel in the Maldives’ by Little Steps Asia is a proud moment for us and a reflection of our team’s dedication to delivering memorable experiences for every guest.”

As Centara Mirage Lagoon Maldives celebrates this milestone, the resort looks forward to another year of creating joyful memories, meaningful family moments, and immersive experiences in the heart of the Maldives. With each new activity, thoughtful service, and unique discovery, the resort continues to set the standard for family-focused travel, ensuring that every visit leaves guests with stories to cherish for a lifetime.
Celebration
Villa Park sets holiday line-up with sunset welcome, Santa visit and NYE gala
Villa Park has announced its Festive 2025–2026 programme, running from 20 December 2025 to 6 January 2026. The schedule moves from lagoon-side mornings to music-led evenings on the beach, beginning with a sunset welcome and continuing with beach barbecues, creative workshops, Christmas Eve dinner, Santa’s visit on 25 December, and a New Year’s Eve gala with a midnight countdown. The season concludes with programmes on New Year’s Day and Orthodox Christmas.
Daytime activities include chef demonstrations, shoreline art sessions, and live music. Evenings feature romantic tables, treetop dining for two, and simple set-ups that highlight the island setting. The programme is designed for couples, friends, and families to join as they wish.
Family programming centres on Park Players, presented as the Maldives’ largest kids’ club, with letters to Santa, gingerbread crafts, ocean-themed art, movement classes, story time, and film nights. Group sizes are kept small to ensure attentive supervision.
Villa Park’s family offering has been recognised beyond the festive season, with the resort named among the Best Resorts for Families in the Maldives at the Travel + Leisure Luxury Awards Asia Pacific 2025, a reader-voted accolade reflecting guest feedback on space, programming, and flexible pacing.
Throughout the calendar, private experiences sit alongside larger celebrations, including candlelit beach dining, treetop tastings, floating breakfasts, and open-air cinema for two. Guests can set their own rhythm, whether opting for lively beach gatherings or quiet evenings under lanterns and palms, from sunrise through to the New Year countdown and beyond.
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