News
Small Luxury Hotels of the World reveals mobile browsing/booking trends
Maldives Promotion House – Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends.
Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on slh.com by iPad, iPhone and Android handsets.
The year on year analysis for SLH’s online activity for January, traditionally one of the most popular booking months, not only reinforces the growing trend for mobile browsing and booking, but also underpins the growing demand for luxury travel in the emerging markets, which saw the greatest percentage increase of traffic to slh.com.
In January 2013, SLH’s website hits in China were up by 406% year-on-year; Brazil saw an increase of 104%, followed by Russia with a more moderate 22% increase. The UK saw a very positive increase, up 15%, whilst in line with expectations other more developed travel markets such as the USA and Germany saw slight increases of 1% and 4% respectively, compared to the same month the previous year.
In terms of website visits by mobile devices, the developed economies saw the most significant growth. The iPad continues to be the most popular handset for searching hotels on slh.com, with iPad visits from the UK recording the largest share of total website visits at 22% in January 2013, up 108% year on year, followed by Canada (19%), France (17%) and Germany (16%).
Website visits by iPhone were also marginally up year-on-year with the Canadian and Chinese markets both seeing the most significant jump, recording a 193% and 105% increase in iPhone traffic.
Android visits were also up in most markets, although it still represents a very small proportion of the total volume of website visits, suggesting there is untapped potential for more mobile-friendly content.
The mobile technology market in the UK continues to surge and accounts for an increasing amount of the total online search volume for accommodation. In January 2013, 30% of visits to slh.com from the UK were from a mobile device, compared to 18% in 2012, representing a 50% increase year on year. This data mirrors a nationwide technology trend for the travel industry according to the results of a Google UK survey revealing that during the third quarter of 2012, 33% of all online searches for accommodation were from a mobile device, a sharp increase from the same quarter in 2011 when mobile accounted for just 5% of searches.
These results do not come as much surprise considering that the UK has one of the highest penetrations of smartphones in the world according to Ofcom. As of December 2012, 58% of the population has a smartphone and almost a fifth (19%) owns a tablet. The iPhone is the most popular device capturing 29% of the UK smartphone market.
Meanwhile, the percentage of website visitors making bookings on slh.com across all mobile platforms remains fairly low worldwide, although the conversion rate is growing. Over 14% of all bookings in the last two quarters of 2012 were made by iPad, iPhone and Android, up from 7% across the same period in 2011.
China and Russia saw a particularly large increase in year on year bookings by iPad, with the iPad accounting for 24% (compared to 0% in 2012) and 15% (up 700%) of total bookings respectively. The steady rise of the iPad fan club in the UK continues with 18% of SLH hotel stays booked via iPad in January 2013, up from 7% in January 2012.
The number of bookings made by iPhone and Android remains very small, with the exception of the world’s leader in technology, Japan, where 7% of all bookings via slh.com were made by iPhone.
Small Luxury Hotels of the World currently has a portfolio of 8 hotels in Maldives and over 520 hotels in more than 70 countries.
Featured
Banyan Tree Vabbinfaru blends romance and wellbeing in February Valentine’s programme
This February, Banyan Tree Vabbinfaru invites travellers to celebrate love through a series of intimate and thoughtfully curated Valentine’s experiences, set against the natural beauty of the Original Maldives, where romance, inner renewal and mindful presence unfold with ease.
From 10 to 14 February 2026, the resort presents a refined Valentine’s programme designed for couples seeking meaningful connection and timeless romance. Central to the celebration is destination dining on a private sandbank, where an exclusive Valentine’s dinner is served on a secluded stretch of white sand, surrounded by the Indian Ocean. Beneath the stars and by candlelight, couples are invited to savour a carefully curated menu in an atmosphere of quiet intimacy.
Romance is further elevated at Madi Hiyaa, the resort’s Japanese restaurant, with a specially crafted four-course Valentine’s menu. The experience begins with a rose-inspired sparkling welcome cocktail, setting an elegant tone for the evening. At Naiboli Bar, candlelit tables, subtle Valentine’s touches and live music create an unhurried evening by the sea, allowing guests to linger and connect.
On 14 February, couples may deepen their celebration at the award-winning Banyan Tree Spa through the Romantic Spa Retreat, a 120-minute experience designed for reconnection. Guests may choose between Sunrise Nourished or Sunset Relief, each combining a signature body healer, a full-body massage and a mini facial, complemented by light refreshments enjoyed in the privacy of the spa pavilion.
Throughout February, Banyan Tree Vabbinfaru also offers the “From Stress to Stillness” wellbeing journey, inviting guests to restore balance through a personalised consultation and a thoughtfully curated programme that includes Auricular Therapy, Counter Tech Move rituals and Yogic Sleep (Yoga Nidra). Rooted in understated elegance and a holistic philosophy of wellbeing, the month becomes an invitation to celebrate love while fostering calm, reflection and mindful presence.
Valentine’s celebrations extend to Dhawa Ihuru, where couples are invited to mark the occasion through relaxed moments by the sea. On 14 February 2026, guests are welcomed at Velavani Bar with a rose sparkling Valentine’s drink before continuing the evening at Riveli Restaurant, where a special Valentine’s sweet corner adds a romantic highlight to the dining experience. Throughout the month, guests may also unwind at 8lements Spa, where soothing treatments encourage relaxation, balance and quiet renewal, complementing the spirit of the season.
Excursions
Manta season experience returns as InterContinental Maldives Maamunagau announces 2026 retreat
InterContinental Maldives Maamunagau Resort has announced the dates for its 2026 Manta Retreat, following the programme’s strong reception in recent years. The retreat will take place from 24 to 27 March 2026, coinciding with the Maamunagau manta season, when juvenile manta rays are commonly sighted in the resort’s lagoon just offshore.
The resort will once again partner with The Manta Trust, one of the world’s leading manta ray research organisations, to co-host the retreat and offer guests an immersive, educational experience centred on marine conservation. The programme is designed for travellers seeking purpose-led experiences and a deeper understanding of manta rays within their natural environment.
Located on the edge of a UNESCO World Biosphere Reserve and adjacent to a known juvenile manta ray aggregation site, InterContinental Maldives Maamunagau provides direct access to key research and observation areas. During the retreat, guests will be able to participate in guided reef snorkelling, manta excursions led by The Manta Trust, coral restoration and planting workshops, and a series of educational sessions. Participants will also have the opportunity to adopt and name a manta ray as part of the conservation initiative.
The partnership between InterContinental Maldives and The Manta Trust has been in place since 2019. The retreat will be led by The Manta Trust’s base leader, Meral Hafeez, who will guide guests through manta ray encounters while sharing insight into the organisation’s ongoing research and conservation efforts in the surrounding waters. The programme offers participants a behind-the-scenes look at the daily work of the research team, including observing and recording manta ray behaviour.
In 2023, Maamunagau Lagoon was recognised as an Important Shark and Ray Area (ISRA), identifying it as a vital habitat for manta rays and a priority conservation site. The lagoon continues to serve as a key research area for The Manta Trust, allowing guests to observe manta rays in their natural environment within close proximity to the resort. Certified divers are also catered for, with access to dedicated dive sites where manta ray cleaning stations can be observed, highlighting the complex marine ecosystems of the Maldives.
Beyond the retreat activities, guests can enjoy the resort’s overwater villas, unwind at AVI Spa, or explore its range of dining experiences.
The participation fee for the Manta Retreat is USD 1,550++ per night, per room, based on double occupancy, with a minimum stay of four nights. The package includes one manta ray research trip, guided house reef snorkelling, manta ray adoption, educational workshops, and accommodation in a luxury villa or residence on a half-board basis.
Featured
Ten years of turtle conservation: Coco Palm Dhuni Kolhu and Olive Ridley Project milestone
Coco Palm Dhuni Kolhu, part of the boutique island resort collective Coco Collection, is marking ten years of partnership with the Olive Ridley Project (ORP), celebrating a decade-long commitment to marine conservation in the Maldives.
The partnership reached a significant milestone in 2017 with the opening of the Maldives’ first veterinary-led Marine Turtle Rescue Centre at Coco Palm Dhuni Kolhu, pioneering specialised sea turtle care in the country. Since its establishment, the centre has treated and released 152 injured turtles, achieving a rehabilitation success rate of nearly 60 per cent. The facility plays a critical role in caring for turtles impacted by human activities, including entanglement in marine debris and ghost nets.
Beyond rescue and rehabilitation, the Olive Ridley Project leads long-term sea turtle research across the Maldives, collecting data on nesting activity, population trends and threats to marine life. This work contributed to the country’s first National Red List Assessment of Threatened Species, published in 2022. Supported by a network of citizen scientists, ORP’s Maldives research team has documented more than 45,000 sea turtle encounters nationwide. Over the past decade, Coco Collection has been a major contributor to this effort, recording nearly 3,500 encounters and reinforcing its position as one of ORP’s most significant research partners.
Guests at Coco Palm Dhuni Kolhu are invited to engage directly with these conservation initiatives through weekly marine talks, educational sessions led by the resort’s resident Marine Educator, and opportunities to witness rehabilitated sea turtles being released back into the ocean.

Commenting on the milestone, Siraj Waseem, General Manager of Coco Palm Dhuni Kolhu, said that celebrating ten years of partnership with the Olive Ridley Project was a source of pride for Coco Collection. He noted that what began as a shared commitment to protecting marine life has evolved into a long-term collaboration rooted in education, conservation and meaningful guest engagement, adding that the Marine Turtle Rescue Centre continues to grow in strength with ORP’s support.
Dr Martin Stelfox, Founder and Chief Executive Officer of the Olive Ridley Project, said the decade-long partnership reflects a pioneering collaboration and significant progress in sea turtle conservation in the Maldives. He highlighted advances in conservation medicine and research achieved together, as well as the impact of inspiring guests and Maldivian interns to care for and protect the country’s marine environment.
Over the past ten years, the ORP Marine Turtle Rescue Centre at Coco Palm Dhuni Kolhu has hosted ten veterinary surgeons, each contributing to the development of sea turtle conservation medicine in the Maldives. Through the Sea Turtle Veterinary Trainee Programme, the resort and ORP have trained 29 veterinary professionals from 12 countries, helping to strengthen a global network of sea turtle clinical care across the Indian Ocean and beyond.
Alongside its conservation work, Coco Palm Dhuni Kolhu continues to offer a wide range of experiences for guests, from water sports such as water skiing, surfing and parasailing to sailing, paddle-boarding and kayaking in the surrounding lagoon. Visitors can also explore Maldivian culture through curated Coco Experiences that highlight local island life and heritage. As the resort marks ten years of collaboration with the Olive Ridley Project, Coco Palm Dhuni Kolhu continues to demonstrate how meaningful conservation efforts can coexist with memorable guest experiences.
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