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Small Luxury Hotels of the World reveals mobile browsing/booking trends

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Maldives Promotion House – Small Luxury Hotels of the World has revealed how significant the mobile economy is to the luxury travel industry with its latest data on global browsing and booking trends.

Tech gurus hyped 2012 as the year of the mobile boom and the latest figures from the luxury hotel brand really highlight the growing ubiquity of handheld devices over twelve months by comparing visits and bookings on slh.com by iPad, iPhone and Android handsets.

The year on year analysis for SLH’s online activity for January, traditionally one of the most popular booking months, not only reinforces the growing trend for mobile browsing and booking, but also underpins the growing demand for luxury travel in the emerging markets, which saw the greatest percentage increase of traffic to slh.com.

In January 2013, SLH’s website hits in China were up by 406% year-on-year; Brazil saw an increase of 104%, followed by Russia with a more moderate 22% increase. The UK saw a very positive increase, up 15%, whilst in line with expectations other more developed travel markets such as the USA and Germany saw slight increases of 1% and 4% respectively, compared to the same month the previous year.

In terms of website visits by mobile devices, the developed economies saw the most significant growth. The iPad continues to be the most popular handset for searching hotels on slh.com, with iPad visits from the UK recording the largest share of total website visits at 22% in January 2013, up 108% year on year, followed by Canada (19%), France (17%) and Germany (16%).

Website visits by iPhone were also marginally up year-on-year with the Canadian and Chinese markets both seeing the most significant jump, recording a 193% and 105% increase in iPhone traffic.

Android visits were also up in most markets, although it still represents a very small proportion of the total volume of website visits, suggesting there is untapped potential for more mobile-friendly content.

The mobile technology market in the UK continues to surge and accounts for an increasing amount of the total online search volume for accommodation. In January 2013, 30% of visits to slh.com from the UK were from a mobile device, compared to 18% in 2012, representing a 50% increase year on year. This data mirrors a nationwide technology trend for the travel industry according to the results of a Google UK survey revealing that during the third quarter of 2012, 33% of all online searches for accommodation were from a mobile device, a sharp increase from the same quarter in 2011 when mobile accounted for just 5% of searches.

These results do not come as much surprise considering that the UK has one of the highest penetrations of smartphones in the world according to Ofcom. As of December 2012, 58% of the population has a smartphone and almost a fifth (19%) owns a tablet. The iPhone is the most popular device capturing 29% of the UK smartphone market.

Meanwhile, the percentage of website visitors making bookings on slh.com across all mobile platforms remains fairly low worldwide, although the conversion rate is growing. Over 14% of all bookings in the last two quarters of 2012 were made by iPad, iPhone and Android, up from 7% across the same period in 2011.

China and Russia saw a particularly large increase in year on year bookings by iPad, with the iPad accounting for 24% (compared to 0% in 2012) and 15% (up 700%) of total bookings respectively. The steady rise of the iPad fan club in the UK continues with 18% of SLH hotel stays booked via iPad in January 2013, up from 7% in January 2012.

The number of bookings made by iPhone and Android remains very small, with the exception of the world’s leader in technology, Japan, where 7% of all bookings via slh.com were made by iPhone.

Small Luxury Hotels of the World currently has a portfolio of 8 hotels in Maldives and over 520 hotels in more than 70 countries.

Celebration

Sun Siyam Olhuveli’s festive journey begins with Cake Mixing ceremony

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Sun Siyam Olhuveli marked the highly anticipated start of the festive season with a lively Christmas Cake Mixing ceremony held on the picturesque Watersports Beach, set against the stunning backdrop of a Maldivian sunset. The event, which took place on November 15, 2024, continued the resort’s cherished tradition of welcoming the holiday season, drawing inspiration from the classic European Rumtopf practice, where seasonal fruits are soaked in rum to create festive treats.

Under the vibrant hues of the evening sky, guests joined in the time-honoured ritual of mixing dried fruits, spices, and spirits, creating a flavourful base for the Christmas cakes and seasonal delicacies to be served during the festivities. The engaging atmosphere was enhanced by the active participation of the resort’s culinary team and management, who guided attendees through the experience while sharing insights into the tradition’s origins and its role in building excitement for the holidays.

Following the cake mixing ceremony, the resort hosted an exclusive Management Cocktail event to express gratitude to its guests for choosing Sun Siyam Olhuveli as their holiday destination. This intimate gathering featured a curated selection of beverages and canapés, providing a relaxed setting for guests to connect with fellow travellers and members of the resort’s management team. The evening was made even more special with the distribution of prizes and gift vouchers, adding an element of surprise and joy.

Commenting on the occasion, Hassan Didi, Executive Chef at Sun Siyam Olhuveli Maldives, stated, “With the cake mixing ceremony, we set the tone for a season of joy, togetherness, and celebration. It’s a cherished tradition that brings our guests and team together, creating unforgettable memories as we head into the holiday season.”

This year’s festive celebrations at Sun Siyam Olhuveli will feature an extraordinary theme, AstroFest 2024-2025, running from December 21, 2024, to January 8, 2025. This interstellar-inspired event promises a series of unforgettable activities and experiences, including stargazing sessions on the beach, celestial-themed gala dinners, and stellar performances. Designed to capture the wonder of the cosmos, AstroFest offers guests a unique blend of luxury and enchantment beneath the breathtaking Maldivian night sky.

Sun Siyam Olhuveli looks forward to welcoming guests to this cosmic celebration, setting the stage for a holiday season filled with joy, imagination, and festive cheer.

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Celebration

Holiday Inn Resort Kandooma Maldives unveils spectacular Christmas and New Year offerings

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Holiday Inn Resort Kandooma Maldives invites travellers to escape to a tropical paradise for an unforgettable festive season, offering stays from December 22, 2024, to January 7, 2025. The resort promises a stunning lineup of events, gourmet dining, and activities for all ages.

Nestled on a pristine natural island, Holiday Inn Resort Kandooma Maldives provides an idyllic setting for families, couples, and groups of friends to celebrate Christmas 2024 and welcome the New Year. Located just a 40-minute scenic speedboat ride from Male’s Velana International Airport, the festive experience begins the moment guests arrive. The resort’s dedicated team ensures a seamless and memorable holiday from start to finish.

“At Kandooma, every detail is designed with our guests’ comfort and joy in mind, from festive celebrations to tranquil island escapes. To enhance the experience, we’ve created an e-brochure that highlights all the exciting activities available during the festive season,” said Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives.

The resort, situated on a peaceful private island, offers a serene escape exclusive to its guests, ensuring privacy and safety for families. Dining options include the vibrant international buffet at Kandooma Café, the elegant Asian Kitchen with its fresh seafood and Asian-inspired dishes, and the Hibachi Table-Top Barbecue experience. Guests can enjoy poolside snacks at Bokkuraa Pool Deck, refreshing drinks at the BAR-aveli Beach Bar, or stunning views at the rooftop Sunset Bar, perfect for watching Maldivian sunsets.

For the festive season, the resort offers exclusive accommodation packages with Half Board, Full Board, or All-Inclusive options. The All-Inclusive package includes premium beverages, afternoon snacks, and free scoops of ice cream during specific hours.

The island features a range of villas to suit different preferences, from Overwater Villas for romantic getaways to 3-Bedroom Beach Pool Villas for families or groups. The two-story Beach Houses offer direct beach access, while Beach Villas feature stunning sea views and outdoor hammocks. Garden Villas, nestled in lush greenery, include open-air showers and private outdoor seating. Festive season rates start at $394++ per night for double occupancy in a Garden Villa, with a minimum four-night stay. Additionally, kids under 13 stay and eat free. Mandatory Gala Dinners during the festive period add an elegant touch to the celebrations.

The culinary team at the resort has crafted holiday meals that blend international flavours with Maldivian specialties. On Christmas Eve, the Gala Dinner at Kandooma Café features a lavish feast and live entertainment, priced at $250++ per person, with complimentary dining for children under 13. Christmas Day celebrations include a bonfire gathering at Surf Corner and a Sand Snowman competition at the Kandoo Kids’ Club, complete with a visit from Santa distributing festive treats.

The resort’s New Year’s Eve celebrations include a Glittering Gala Dinner poolside at Kandooma Café, featuring a sumptuous feast under the stars and live entertainment. Guests can dance into 2025 with live music and DJ performances. The Gala Dinner is priced at $350++ per person, with children under 13 dining for free. Both Gala Dinners follow an “All White” theme, encouraging guests to dress in white for a magical evening.

Holiday Inn Resort Kandooma Maldives is a popular destination for Russian guests celebrating Orthodox holidays. On January 7, the resort will host a special Russian Orthodox Christmas celebration, featuring a vibrant beach party with a live DJ, music, dancing, and oceanfront festivities.

Throughout the festive season, the resort offers a full schedule of activities for all ages. Children can enjoy the Kandoo Kids’ Club, complete with a water playground, indoor craft zones, and island adventures. Parents can relax knowing their children are engaged and entertained while they enjoy the festive atmosphere of the island.

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Ambani’s family vacations in Maldives

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The family of Indian businessman Mukesh Ambani is currently vacationing in the Maldives. During the trip, Ambani’s youngest son, Anant Ambani, made a visit to the inhabited island of HDh. Makunudhoo from the Soneva Secret resort, where the family is staying.

According to local residents, Anant travelled to the island on a jet ski, accompanied by a bodyguard and two others on a separate jet ski.

Mohamed Shanif, a resident of Makunudhoo, shared details of the visit, stating that Anant stopped near his home and asked if there were chickens, rabbits, or birds in the area. Shanif directed him to a local chicken coop.

Witnesses reported that three launches carrying additional bodyguards and resort staff were present to provide security.

Anant, known for his interest in animals, owns one of the largest animal shelters globally. His profile has gained further prominence following his wedding four months ago, an event that many referred to as one of the most expensive weddings in recent history.

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