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IHG launches Vignette Collection in Maldives with Noku Maldives

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IHG Hotels & Resorts has announced the opening of Noku Maldives, Vignette Collection, marking the debut of the Vignette Collection brand in the Maldives. The addition of Noku Maldives to IHG’s fast-growing Vignette Collection, a family of one-of-a-kind hotels in destinations to remember.

Set within the pristine waters of Noonu Atoll, Noku Maldives offers 50 private beach and overwater villas, many with pools, surrounded by powder-soft sands and turquoise lagoons. Each villa blends contemporary comfort with natural island materials, creating a serene retreat that captures the essence of barefoot luxury.

“We are thrilled to introduce Noku Maldives now as part of IHG’s Vignette Collection – a brand that celebrates individuality and authentic connection,” said Hussain Shahid, General Manager, Noku Maldives, Vignette Collection. “Over the past year, our team has been refining every touchpoint of the guest journey – from refreshed culinary concepts and immersive experiences to new signature rituals – to ensure our guests continue to experience the heartfelt Maldivian warmth that defines the resort experience.”

At the heart of the island’s hospitality are distinctive dining experiences that highlight regional flavours and fresh island ingredients. Palms Restaurant and Bar offers a relaxed beachfront setting where fire-grilled dishes and ocean views create an atmosphere of effortless indulgence, inspired by the day’s freshest catch. Thari blends the vibrant flavours of the Maldives, India, and Sri Lanka, complemented by tropical cocktails in an inviting poolside setting. Guests may also enjoy private dining under the stars, castaway picnics on secluded sandbanks, romantic dinners on their villa decks, or floating breakfasts in the privacy of their pools — each moment designed to capture the intimacy and natural beauty of the island.

Noku Spa, set within a tranquil garden sanctuary, invites guests to embrace holistic wellness through treatments inspired by Maldivian healing traditions. Using natural ingredients such as coconut oil and local botanicals, each therapy is crafted to restore balance, relax the body, and uplift the spirit in harmony with the island’s serene surroundings.

Vignette Collection combines each property’s individual identity with the brand’s collective vision to offer a more authentic travel experience. Each property is unique, yet united through key hallmarks Memorable Rituals and ‘A Means For Good’.

Memorable Rituals – bespoke to each Vignette Collection property – connect guests with the hotel’s unique identity, locality, and cultural landscape. Guests of the resort are invited to Island Echoes, where they gather barefoot by a bonfire at dusk for a storytelling experience where legends of seafarers and island spirits come alive beneath the stars.

Means For Good initiatives weaved throughout all Vignette Collection properties represent each hotel’s commitment to responsibility, community engagement, and local culture. With a commitment to tailoring initiatives to suit the unique character of each hotel, they partner with non-profit organizations to contribute positively to the local ecosystem.

At Noku Maldives, Vignette Collection the resort’s commitment to community and environment is reflected through initiatives such as the weekly Fisherman’s Visit, where a local fisherman shares his daily catch to support nearby schools and women’s committees. The philosophy extends beneath the waves through coral regeneration and sea turtle rescue projects, in partnership with local NGOs, allowing guests to adopt coral fragments and contribute to reef preservation.

Since its launch in 2021, Vignette Collection has become one of IHG Hotels & Resorts’ fastest-growing luxury and lifestyle brands, offering purpose-led stays in distinctive destinations around the world. With 19 hotels open and 34 more in the pipeline, the brand continues to expand its presence in key markets including Japan and China.

Now open for stays, room rates at Noku Maldives, Vignette Collection start from USD 613++ per night, inclusive of breakfast.

For more information and reservations, please visit the hotel website or email us at noku.reservations@ihg.com.

Culture

Visit Maldives brings spirit of island Eid to worldwide audiences

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The spirit, colour, and traditions of a Maldivian island Eid will take centre stage this festive season as Visit Maldives Corporation (VMC) prepares to deliver immersive daily coverage of the Eid celebrations from Raa Atoll Meedhoo, bringing one of the country’s most vibrant cultural festivities to audiences around the world.

Beginning on 26 May, Visit Maldives will provide daily coverage from the island across its social media platforms and digital channels, continuing through 30 May. The initiative will showcase the atmosphere, traditions, and community celebrations that define Eid in the Maldives, offering audiences a deeper connection to the cultural identity of the islands beyond their well-known luxury experiences.

Throughout the five-day coverage, Visit Maldives teams will provide daily updates, feature segments, and behind-the-scenes storytelling from the island, capturing traditions that continue to shape community life across the Maldives. The campaign aims to position Maldivian culture and heritage as a central part of the destination experience while highlighting the unique character of local island communities.

Among the key traditions featured is Vedhuma Dhiyun, a longstanding custom where groups of islanders formally seek permission from community elders and leaders to begin Eid festivities. The practice reflects the strong communal values and cultural continuity preserved within island life.

The celebrations will also spotlight Bodu Mas, one of the most recognised Eid traditions in the Maldives. Meaning “big fish” in Dhivehi, the celebration centres around a giant fish structure crafted from woven coconut palm leaves and ceremonially carried through the island in a lively communal gathering rooted in the Maldives’ seafaring heritage.

Another major highlight is Maali Neshun, a traditional performance where participants dress as mythical figures and spirits using handcrafted costumes made from coconut leaves and local materials. Accompanied by the rhythmic sounds of boduberu drums, the performances transform the island into a visually striking cultural celebration.

The campaign will additionally feature Koadi Kendun, a traditional community event centred around a decorated wooden structure crafted from coconut palm materials. The celebration combines performance, competition, and artistic expression, reflecting both longstanding traditions and evolving forms of island creativity.

Speaking about the initiative, Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation, noted that showcasing living traditions and community celebrations remains an important part of strengthening destination storytelling.

“The Maldives is shaped not only by its natural beauty, but also by the traditions, people, and communities that continue to preserve our cultural identity. Through this campaign, we want global audiences to experience the warmth, creativity, and spirit of a Maldivian island Eid in an authentic and meaningful way,” he said.

He also acknowledged the support and collaboration of the people of Raa Meedhoo, particularly the communities of Hulhangu Avah and Irumathi Avah, along with the Raa Meedhoo Island Council, for their role in supporting and facilitating the initiative and helping bring the island’s Eid celebrations to wider international audiences.

Following the daily coverage period, Visit Maldives will continue the initiative through long-form storytelling content scheduled for release from next month onwards on its YouTube platform, offering in-depth features, interviews, and cultural narratives from Raa Meedhoo and its celebrations.

Through this campaign, Visit Maldives continues to expand destination storytelling by highlighting the Maldives as a place shaped not only by its natural beauty, but also by its living traditions, island communities, and cultural heritage.

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The Standard, Maldives launches guided manta ray excursions to Hanifaru Bay

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The Standard, Maldives invites travellers to discover the magic of manta ray season, an extraordinary, time-limited spectacle set against one of the Maldives’ most sought-after marine destinations. With seamless access to the world-renowned Hanifaru Bay, guests can experience one of the ocean’s most mesmerising encounters, all from the comfort of a vibrant island escape.

Ideally located just a short distance from Baa Atoll, recognised as a UNESCO Biosphere Reserve, The Standard, Maldives effortlessly blends natural beauty with a playful, lifestyle-driven sense of escape. Surrounded by a thriving house reef, powder-soft white sands, and crystal-clear lagoons, the resort offers a vibrant gateway to the season’s most captivating experience: swimming alongside majestic manta rays.

Manta ray season transforms the waters near Hanifaru Bay into a global marine hotspot. Drawn by plankton-rich currents, these graceful giants gather in remarkable numbers, creating a rare opportunity for guests to witness, and more importantly swim with, one of the ocean’s most awe-inspiring species. Easily accessible from the resort, curated excursions ensure guests can experience this phenomenon in a safe, guided, and unforgettable way.

“Our location offers guests a rare gateway to one of the Maldives’ most iconic natural wonders,” said Carlos Pradas, Operations Director at Drift Dive Centre and Water Sports of The Standard, Maldives. “Manta season is truly special, it’s not just about seeing them, it’s about being in the water, sharing the moment. It’s an experience that stays with you long after you leave.”

Whether traveling as families, couples, or groups of friends, The Standard, Maldives offers something for every kind of traveller. Families can bond over snorkelling safaris, dolphin cruises, and beachside adventures, while couples can retreat to villas with private pools, indulge in intimate dining experiences, and soak in uninterrupted ocean views. To elevate the stay further, guests can enjoy a Premium All-Inclusive offering, designed for effortless island living, from diverse dining concepts and curated experiences to seamless access to excursions, allowing travellers to focus on what matters most: the experience.

Highlights include guided excursions to Hanifaru Bay during manta season, offering rare opportunities to swim alongside manta rays in their natural habitat. Guests can also enjoy direct access to a vibrant house reef from overwater villas and calm, swimmable lagoons from beach villas, alongside a dynamic mix of wellness, music, and immersive lifestyle experiences. Spacious villas are thoughtfully designed to deliver both comfort and privacy, creating a seamless island escape. Blending contemporary island culture with extraordinary natural encounters, The Standard, Maldives invites guests to embrace a season like no other. Limited season, limitless wonder. Book now to experience manta ray season before it ends.

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Centara Mirage Lagoon Maldives introduces lagoon daycation package

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Located within The Atollia by Centara Hotels & Resorts, Centara Mirage Lagoon Maldives, an underwater-themed, family-focused resort, invites guests to rediscover the joy of island living with the launch of The Mirage Escape Package, a thoughtfully curated day experience designed for families, friends, colleagues, and those seeking a refreshing change of pace surrounded by turquoise waters and vibrant island energy.

Set within a lagoon setting, the experience blends leisure, dining, relaxation, and shared moments into one seamless day by the sea. Guests are welcomed to enjoy sun-filled hours across the resort’s expansive recreational spaces, from its signature lazy river and water park to relaxed beachfront settings designed for connection and effortless island enjoyment.

At the heart of the experience is a leisurely lunch buffet at The Sailhouse, complemented by two rounds of beverages, along with water, coffee, and tea during meals. Guests also enjoy full access to the resort’s family-friendly facilities, including the swimming pool, lazy river, and water park, alongside exclusive savings on food and beverage experiences throughout the day.

For those looking to elevate their escape further, SPA Cenvaree offers a 60-minute Balinese Massage at a special rate, creating a moment of calm and restoration within the island setting. Day-use rooms are also available at an additional rate for added comfort and privacy, while groups of 20 guests or more will enjoy one complimentary day-use room as part of the experience.

To ensure a seamless journey, complimentary return ferry transfers are included, offering convenient access between Malé and the resort.

The Mirage Escape Package is priced at USD 110 net per person, with special pricing for children aged 6 to 11 years at 50% off the adult rate. Valid until 31 July 2026. For reservations and further information, guests may contact +960 931 0753 or fbmgrcmlm@chr.co.th.

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