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World’s biggest giveaway featuring 52 Maldives holidays kicks off

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The “World’s Biggest Giveaway,” the largest global campaign for 2025 organised by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), has officially kicked off on Wednesday. Announced at World Travel Mart (WTM) London on November 5th, 2024, this year-long initiative will award 52 free holidays, one for each week of 2025, starting from 1st January 2025.

This exciting campaign will unfold through a series of monthly social media contests on Visit Maldives’ platforms. Each month, four lucky winners will be drawn, receiving incredible raffle prizes. These 52 contests will showcase the Maldives’ diverse offerings, from pristine beaches and vibrant culture to thrilling diving adventures and luxurious retreats, with special focus on the different segments such as romance, luxury, family, diving and other appealing segments that the Maldives is renowned for.

The World’s Biggest Giveaway Campaign aims to elevate the Maldives’ global standing as a premier travel destination by attracting a community of travel enthusiasts through active social media participation. This global initiative invites individuals worldwide to participate, offering them the chance to explore the Maldives’ unique attractions, experience its diverse offerings firsthand, and contribute to promoting the Maldives as a year-round destination. Simultaneously, it aims to provide potential visitors with valuable insights into the Maldives’ diverse tourism offerings to increase bookings further.

Visit Maldives is dedicated to retaining the Maldives’ position as the World’s Leading Destination. The overall goal for 2025 is to ensure consistent quarterly activity in the top 25 markets, supplemented by major summer campaigns and a robust public relations push. Visit Maldives is actively seeking to cultivate strong industry partnerships in 2025 to achieve collective success across all our initiatives.

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Upcycled ornaments, reclaimed materials shape festive design at Six Senses Kanuhura

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This festive season, Six Senses Kanuhura invites guests to celebrate Christmas through a mindful, barefoot approach where sustainability and creativity take centre stage.

Across the island, festive décor embraces an upcycled theme, with handcrafted decorations created using repurposed leftover fabrics, reclaimed wood scraps, upcycled glass ornaments and dried palm tree branches.

Plastic has been intentionally avoided, while table decorations are thoughtfully designed using repurposed fruit peels, dried fruits and herbs, reflecting Six Senses Kanuhura’s ongoing commitment to reducing waste and celebrating nature’s beauty. Guests may also purchase selected upcycled glass ornaments from the Six Senses Kanuhura boutique as meaningful, sustainable souvenirs.

Alongside this conscious festive design, Six Senses Kanuhura presents a thoughtfully curated line-up of Christmas and New Year celebrations, from tree lightings and carols to barefoot dining, wellness rituals and island experiences under the stars. Rooted in the Six Senses philosophy, the festive season at Six Senses Kanuhura invites guests to reconnect with themselves, with each other and with nature, creating moments of joy that are both memorable and mindful.

Offering exquisite palm-fringed, white sandy beaches and two additional private islands, Six Senses Kanuhura, Maldives, part of IHG’s luxury and lifestyle portfolio, opened its doors in September 2023. Set across three private islands, surrounded by turquoise waters bristling with colourful and untouched corals, Six Senses Kanuhura’s pristine shores are known for being some of the finest in the Maldives.

With 85 beachfront villas steps from the ocean and overwater villas with private pools, including 12 one- and two-bedroom Beach Retreats, and the three-bedroom Beach Reserve, Six Senses Kanuhura is ideal for both families and couples seeking quality time together. The laid-back tropical island feel has inspired the elegant architecture, while interior design takes its cue from the naturally vibrant colours of the surrounding Maldivian nature.

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Hulhumalé’ set for New Year festivities as Visit Maldives and partners launch preparations

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Visit Maldives Corporation, together with the Ministry of Tourism & Environment and the Housing Development Corporation (HDC), has commenced planning for New Year celebrations in Hulhumalé’, building on the success and positive public response of last year’s festivities.

The celebrations are expected to feature signature elements that resonated strongly with the public in 2024, including a special Drone Show, Fireworks, Food stalls, and cultural experiences designed for both locals and visitors. The initiative, running from 30 December 2025 to 1 January 2026, aims to once again create a vibrant, inclusive, and family-friendly atmosphere to welcome the New Year.

At this stage, planning is ongoing and further details regarding the programme, dates, and activations will be announced in due course.

The New Year celebrations are being developed as a joint initiative by Visit Maldives, the Ministry of Tourism & Environment, and HDC.

Organisers are also in discussions with potential partners and sponsors and welcome expressions of interest from organisations keen to be part of this national celebration.

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Dr Aradhana Ghyas brings Shamanic rituals, energy work to SO/ Maldives this festive season

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This festive season, SO/ Maldives invites the world’s style-setters, wellness lovers and holiday escapists to experience a different kind of Red Carpet moment, one that begins beneath the skin and radiates outward. From 18 December 2025 to 30 January 2026, the ultra-stylish private island resort welcomes Dr. Aradhana Ghyas, renowned holistic health expert, for an exclusive Visiting Spa Practitioner residency, adding a powerful wellness dimension to its signature festive celebrations.

Known for curating experiences that blur the lines between fashion, art and lifestyle, SO/ Maldives is redefining festive indulgence. Think less excess, more elevation. Less recovery, more radiance. This season, the resort’s Red Carpet Festivities are not only about dressing to impress but about feeling luminous, balanced and unapologetically well.

At SO/ Maldives, wellness takes on a vibrant, contemporary edge with Dr. Aradhana Ghyas. She specializes in shamanic healing rituals, therapeutic bodywork, energy balancing, breathwork, sound therapy, yoga nidra, and trauma‑informed relaxation practices. Each treatment is designed to release emotional stress, restore nervous system balance, and support holistic well‑being. With a focus on gentle physical, emotional, and energetic detoxification, Aradhana helps guests reconnect with clarity, vitality, and inner harmony.

“Today’s luxury traveller wants more than beautiful surroundings they want meaningful transformation,” said Olivier Moies-Delval, General Manager of SO/ Maldives. “With Dr. Aradhana Ghyas in residence, festive glamour evolves into a deeper, more radiant experience.”

Departing from traditional spa menus, the curated experiences are designed to intrigue, energise and deliver visible results. From sculpting facial therapies and deep detox rituals to intuitive tarot readings and shamanic cleansing, each session offers guests a chance to reset mentally, physically and energetically while still embracing the playful, fashion-forward spirit of SO/ Maldives.

Set against the turquoise waters of the Maldives, Dr. Aradhana Ghyas’ residency seamlessly complements SO/ Maldives’ festive programming, where sunset soirées, vibrant design and island glamour take centre stage. Guests can transition from red carpet moments to restorative rituals, stepping back into celebrations refreshed, radiant and fully recharged.

Special group wellness classes are also available, inviting friends, couples and like-minded travellers to glow together because at SO/, wellness is best experienced socially.

This festive season, SO/ Maldives invites guests to detox the drama, recharge the energy and glow like never before. With Dr. Aradhana Ghyas in residence, the island becomes a destination not just for escape, but for elevation.

For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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