News
World’s biggest giveaway featuring 52 Maldives holidays kicks off
The “World’s Biggest Giveaway,” the largest global campaign for 2025 organised by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), has officially kicked off on Wednesday. Announced at World Travel Mart (WTM) London on November 5th, 2024, this year-long initiative will award 52 free holidays, one for each week of 2025, starting from 1st January 2025.
This exciting campaign will unfold through a series of monthly social media contests on Visit Maldives’ platforms. Each month, four lucky winners will be drawn, receiving incredible raffle prizes. These 52 contests will showcase the Maldives’ diverse offerings, from pristine beaches and vibrant culture to thrilling diving adventures and luxurious retreats, with special focus on the different segments such as romance, luxury, family, diving and other appealing segments that the Maldives is renowned for.
The World’s Biggest Giveaway Campaign aims to elevate the Maldives’ global standing as a premier travel destination by attracting a community of travel enthusiasts through active social media participation. This global initiative invites individuals worldwide to participate, offering them the chance to explore the Maldives’ unique attractions, experience its diverse offerings firsthand, and contribute to promoting the Maldives as a year-round destination. Simultaneously, it aims to provide potential visitors with valuable insights into the Maldives’ diverse tourism offerings to increase bookings further.
Visit Maldives is dedicated to retaining the Maldives’ position as the World’s Leading Destination. The overall goal for 2025 is to ensure consistent quarterly activity in the top 25 markets, supplemented by major summer campaigns and a robust public relations push. Visit Maldives is actively seeking to cultivate strong industry partnerships in 2025 to achieve collective success across all our initiatives.
Cooking
CROSSROADS Maldives brings back ‘No Guests, Just Chefs’ event
From 16th to 18th April 2026, CROSSROADS Maldives once again became the epicentre of global culinary excellence as it hosted the second chapter of the exclusive “No Guests, Just Chefs” event. Following the success of its inaugural edition last year, this unique gathering brought together around ten Michelin-starred chefs from across the world for a private, immersive adventure designed purely for connection, creativity, and relaxation.
Curated by award-winning Chef Dharshan Munidasa, the concept was simple yet powerful, an invitation extended to fellow chefs to come to the Maldives, not to perform, but to unwind, socialise, and celebrate their craft. Hosted across his renowned restaurants, Ministry of Crab, Carne Diem, and Nihonbashi Blue at The Marina, the event created an intimate space where culinary talents could meet under the same roof and enjoy each other’s company away from the demands of their kitchens.
Reflecting on the journey, Chef Dharshan shared, “This is not about performance, it’s about connection. It’s about good food, good wine, and good company. This is what travelling to the Maldives to truly unwind should look like.” He further explained that the idea behind the event was also to introduce the Maldives in a different light, showcasing not only its natural beauty, but also the vibrant lifestyle and culinary offerings available at CROSSROADS Maldives and across his three restaurants within the destination.
Chef Dharshan expressed his appreciation to all participating chefs and extended his gratitude to the three partner resorts, SAii Lagoon Maldives, Curio Collection by Hilton, Hard Rock Hotel Maldives, and SO/ Maldives for their role in hosting guests at their event. Special acknowledgement was given to the leadership teams, including General Manager Alex Traeger of SAii Lagoon Maldives, General Manager Frederic Lebegue and General Manager Olivier Moies-Delval of SO/ Maldives, whose collaboration ensured a seamless and memorable experience for all involved.
Sharing his thoughts on the event, Alex Traeger, General Manager of SAii Lagoon Maldives, said, “We are delighted to welcome more gatherings like this at SAii Lagoon Maldives, where guests can seamlessly blend holiday, work, and meaningful connections. Events like ‘No Guests, Just Chefs’ truly reflect the spirit of CROSSROADS Maldives, bringing people together to experience, unwind, and create unforgettable moments in one vibrant destination.”
The event also highlighted what makes CROSSROADS Maldives truly distinctive. Participating chefs were hosted across Hard Rock Hotel Maldives, SAii Lagoon Maldives, and SO/ Maldives, experiencing the destination’s signature split-stay concept, a seamless integration of different resort styles within one connected location. This allowed them to move effortlessly between accommodation, dining venues, and leisure experiences without the logistical challenges typically associated with multi-venue events.
According to Chef Dharshan, this ease of movement and proximity is what sets CROSSROADS apart. “With the close proximity of restaurants, accommodation, and extraordinary moments, this is the only place that could truly host an event like this,” he noted. The concept not only fosters collaboration but also allows participants to fully immerse themselves in the destination without disruption.
Beyond the kitchens, the chefs embraced the full CROSSROADS lifestyle, from curated dining journeys at The Marina to water sports excursions and leisure activities. Just 15 minutes by speedboat from Velana International Airport, the destination offers both convenience and a sense of escape, making it ideal for niche, high-profile gatherings that combine creativity with relaxation.
At the heart of it all lies The Marina, a lively hub of dining, entertainment, and social energy, often described as the “Maldivian Riviera.” It is here that guests can enjoy a vibrant mix of rare moments, from world-class cuisine to lifestyle and retail offerings, all within one dynamic setting.
The success of this second chapter has already paved the way for the future, with Chef Dharshan confirming plans to host the event again next year. More than just a culinary gathering, “No Guests, Just Chefs” stands as a testament to CROSSROADS Maldives’ ability to redefine destination experiences where hospitality, gastronomy, and community come together seamlessly.
News
RAAYA by Atmosphere marks Earth Day with sustainability summit
In celebration of this year’s Earth Day, RAAYA by Atmosphere hosted a meaningful Earth Summit, bringing together managers from across all departments to reflect, reconnect, and commit to a more sustainable future.
The summit began with a symbolic moment of silence, as participants paused to feel the earth beneath them, an intentional act of grounding and appreciation for the natural environment they are privileged to inhabit. This reflective opening set the tone for a day dedicated to honouring nature and reinforcing a shared responsibility to protect it throughout the year.
Situated on a soil-rich island once renowned for its agricultural heritage, where organic cultivation continues to thrive, RAAYA by Atmosphere drew inspiration from its roots. The team revisited the resort’s development journey, highlighting its environmentally conscious approach: preserving 99% of the island’s natural forest while carefully relocating displaced flora to ensure continued growth elsewhere. Tribute was also paid to the island’s natural arches, which provide shade and cooling, and to the diverse birdlife that enriches its ecosystem.
Throughout the summit, department leaders shared both ongoing sustainability efforts and new initiatives for the year ahead, culminating in a series of collective commitments. A key highlight was the planting of 1,000 passionfruit seeds, an initiative aimed at strengthening the island’s agricultural output. Passionfruit was selected for its natural suitability to the Maldivian climate: it thrives under the tropical sun, its vines offer shade to surrounding plants, and the locally grown fruit is known for its sweet, citrusy flavour and high antioxidant content. Beyond consumption, the fruit’s peel can be repurposed as animal and bird feed, natural fertiliser, and for preservation uses.
Looking ahead, the resort plans to incorporate this harvest into its culinary offerings, providing guests with fresh, homegrown passionfruit and artisanal jams as part of a true farm-to-table experience.
The team also pledged to strengthen mindful operational practices, including minimising food waste and significantly reducing plastic use across all departments. Hands-on training sessions during the summit equipped managers with practical knowledge on enhancing soil fertility within their workspaces and living environments, fostering a culture of sustainability at every level of the organisation.
Further reinforcing its environmental commitment, RAAYA by Atmosphere has announced plans to advance its renewable energy strategy. With the solar plant location now finalised, the resort aims to achieve 80% solar energy adoption using advanced technology by next year, significantly reducing its carbon footprint and setting a strong benchmark for sustainable luxury in the Maldives.
United by a shared vision, the team at RAAYA by Atmosphere continues to lead by example, demonstrating that meaningful change begins at home and grows through collective action. Through this Earth Summit, the resort not only celebrated the planet but reaffirmed its commitment to protecting it for generations to come.
Featured
Sun Siyam Olhuveli launches Coral Frame Adoption programme on Earth Day
To mark Earth Day, Sun Siyam Olhuveli, part of the Lifestyle Collection within the House of Siyam, launched its new marine conservation initiative, the Adopt A Coral Frame experience, during a morning event held on 22 April at Milano Beach on Dream Island.
The initiative forms part of the resort’s wider marine conservation efforts and is designed to give guests a direct way to engage with coral restoration while supporting the protection of the surrounding reef ecosystem.
During the launch, guests were introduced to the coral restoration process through a hands-on experience that explained how new coral growth can be supported through frame-based planting. Under the programme, guests are invited to select and adopt a coral frame, attach healthy coral fragments to it, and take part in placing it within the lagoon to help form a new reef structure.
The process begins with the collection of healthy coral fragments under the guidance of the resort’s marine biologist. These fragments are then secured to specially designed coral frames and placed in selected areas within the resort’s coral garden, where conditions are intended to support growth and marine biodiversity. Guests who adopt a frame will also receive updates on its progress, including photographs shared every six months.
The resort said the programme is intended to make coral conservation more accessible to guests while also highlighting the role of reefs in supporting marine life, protecting coastlines and maintaining ocean ecosystems.
Chaminda Upul, Group Sustainability Manager for Sun Siyam, said the initiative was designed to give guests an opportunity to contribute in a direct way.
“Earth Day is a reminder that even the smallest actions can shape something far greater,” he said. “With Adopt-A-Coral Frame, we wanted to create an experience where our guests can leave a positive mark on the ocean. It’s simple, it’s meaningful, and it stays with you.”
Hassan Adil, General Manager of Sun Siyam Olhuveli, said the resort wanted to create an experience that combines guest participation with long-term environmental value.
“At Olhuveli, we believe the best experiences are the ones that stay with you long after you leave. Adopt-A-Coral is our way of inviting guests to be part of something lasting, while caring for the natural beauty that makes this place so special,” he said.
Part of the proceeds from each coral adoption will go towards Sun Siyam Care, the group’s sustainability platform, supporting marine conservation and reef restoration efforts.
Through the launch of Adopt A Coral Frame, Sun Siyam Olhuveli is combining guest experience with reef restoration, reflecting a wider focus on environmental engagement within its island operations.
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