News
World’s biggest giveaway featuring 52 Maldives holidays kicks off
The “World’s Biggest Giveaway,” the largest global campaign for 2025 organised by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), has officially kicked off on Wednesday. Announced at World Travel Mart (WTM) London on November 5th, 2024, this year-long initiative will award 52 free holidays, one for each week of 2025, starting from 1st January 2025.
This exciting campaign will unfold through a series of monthly social media contests on Visit Maldives’ platforms. Each month, four lucky winners will be drawn, receiving incredible raffle prizes. These 52 contests will showcase the Maldives’ diverse offerings, from pristine beaches and vibrant culture to thrilling diving adventures and luxurious retreats, with special focus on the different segments such as romance, luxury, family, diving and other appealing segments that the Maldives is renowned for.
The World’s Biggest Giveaway Campaign aims to elevate the Maldives’ global standing as a premier travel destination by attracting a community of travel enthusiasts through active social media participation. This global initiative invites individuals worldwide to participate, offering them the chance to explore the Maldives’ unique attractions, experience its diverse offerings firsthand, and contribute to promoting the Maldives as a year-round destination. Simultaneously, it aims to provide potential visitors with valuable insights into the Maldives’ diverse tourism offerings to increase bookings further.
Visit Maldives is dedicated to retaining the Maldives’ position as the World’s Leading Destination. The overall goal for 2025 is to ensure consistent quarterly activity in the top 25 markets, supplemented by major summer campaigns and a robust public relations push. Visit Maldives is actively seeking to cultivate strong industry partnerships in 2025 to achieve collective success across all our initiatives.
News
Shangri-La Circle offers dining benefits at JEN Maldives Malé
JEN Maldives Malé has introduced the Shangri-La Circle (SLC) loyalty programme, offering dining benefits for guests from 1 April to 31 December 2026.
The programme provides free and instant membership, allowing guests to access discounts and earn reward points on dining experiences at the property. Members receive a 15 per cent discount on their first dining purchase upon joining, along with ongoing 15 per cent savings on food and beverage.
Guests can enrol in the programme through the Shangri-La Circle mobile application. Membership benefits include reward points on eligible spending, which can be redeemed for future dining and hotel experiences.
The offer applies to regular dining experiences and excludes tobacco, special theme buffet nights, and other ongoing promotions.
JEN Maldives Malé stated that the programme is designed to provide value to guests while enhancing dining experiences at the hotel. The initiative also reflects Shangri-La’s focus on strengthening guest engagement through loyalty-based offerings.
Members are required to present their digital membership card at the time of billing to access the benefits.
The hotel is promoting the programme through its social media channels, in-house displays, and digital platforms. Guests can download the Shangri-La Circle application or sign up at the hotel to begin using the programme.
Awards
Kuda Villingili listed in Condé Nast Readers’ Choice Awards 2026
Kuda Villingili Resort Maldives has been nominated in the Resorts category for the Condé Nast Traveller Readers’ Choice Awards 2026 (UK) and the Condé Nast Traveler Readers’ Choice Awards 2026 (US), marking a further development in the resort’s international recognition.
The Readers’ Choice Awards are based on traveller feedback and are considered a key benchmark within the global travel industry. The dual nomination reflects the resort’s presence across international markets and its engagement with guests from different regions.
The nomination follows a series of recognitions for the resort. In 2025, Kuda Villingili was ranked among the Top 5 Overseas Leisure Resorts Worldwide in the Condé Nast Traveller Middle East Readers’ Choice Awards, placing fifth globally. It was also listed among the Top Resorts in the Indian Ocean in the Condé Nast Traveler Readers’ Choice Awards 2025 (US). The resort was similarly recognised in the 2024 edition of the awards.
Located in North Malé Atoll, approximately 30 minutes by speedboat from Velana International Airport, Kuda Villingili Resort Maldives offers 75 villas and residences, each with private pools and views of the surrounding ocean.
The resort features eight restaurants and three bars, including Japanese-Peruvian dining at Mar-Umi and Teppanyaki by Mar-Umi. Other dining options include Asian cuisine at East and grill offerings at Fire. Additional facilities include a cigar lounge, a large swimming pool, a spa with overwater treatment villas, and a range of wellness and recreational activities such as yoga, sound therapy and surfing.
Amjad Thaufeeg, Commercial Director at Kuda Villingili Resort Maldives, stated that the nominations reflect feedback from guests across international markets and noted the importance of maintaining consistent service standards.
Voting for the Readers’ Choice Awards 2026 is open until 30 June 2026, with results scheduled to be announced in November 2026.
Cooking
Baros Maldives to showcase sustainable dining for Earth Day
Baros Maldives is set to host a curated Earth Day experience titled Earth Day in Bloom on 22 April 2026, offering guests an evening programme centred on sustainability, nature and locally sourced ingredients.
The event will begin at 6:30pm at the resort’s Chef’s Garden, where guests will be welcomed with a Garden Spritz before taking part in a guided tour of the garden. The tour will introduce participants to local herbs and island-grown produce cultivated on the property.
As part of the programme, guests will be invited to plant their own herb, contributing to the garden while engaging in an activity aligned with environmental awareness. The experience will continue with a garden dinner starting at 7pm, featuring a menu designed around fresh, seasonal ingredients sourced from the island.
An optional pairing of organic wines will also be available, providing an additional element to the dining experience.
The event is priced at USD 175 per person, excluding applicable service charge and taxes. Reservations can be made through the resort’s butler service.
The initiative reflects Baros Maldives’ focus on sustainability-led guest experiences, integrating environmental awareness with culinary offerings and on-island activities.
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