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JA Resorts & Hotels welcomes Khumar Askerova as Director of Sales and Marketing for the Indian Ocean

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JA Resorts & Hotels has announced the appointment of Khumar Askerova as the new Director of Sales and Marketing for the Indian Ocean region. Khumar brings with her an impressive 25 years of experience in sales and marketing within the hospitality industry, and a key appointment to the regional team.

The appointment will see Khumar overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, the boutique JA Enchanted Island and luxury villa residencies at JA Enchanted Waterfront.

Khumar is a seasoned sales specialist with a diverse background in the hospitality sector. Fluent in English, native in Russian and Azerbaijani, with a good command of Portuguese and Turkish, Khumar’s multilingual skills underscore her ability to connect with a global audience.

Khumar’s most recent role as the Regional Director of Sales & Marketing at COMO Hotels saw her successfully manage a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.

Additional Maldivian experience was gained whilst Khumar was Group Director of Sales & Marketing at Lily Beach Hotels also in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.

Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”

Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.

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Centara Hotels & Resorts Maldives marks Thai New Year across island portfolio

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This April, Centara Hotels & Resorts Maldives invites guests to celebrate the vibrant spirit of Songkran, rooted in its rich Thai heritage, in a setting where turquoise lagoons and white sand shores meet time-honoured traditions. As a brand deeply inspired by Thailand’s culture and hospitality, Centara brings the essence of the Thai New Year to its collection of distinctive island resorts, where each celebration reflects authenticity, warmth, and a true sense of togetherness.

Across the Maldives, Songkran is thoughtfully reimagined through immersive experiences that honour these traditions while embracing the natural beauty of the islands, creating moments of joy, connection, and celebration. From family-friendly festivities to intimate beachfront gatherings, each resort offers a unique interpretation of Songkran, where water becomes a symbol of renewal and togetherness, and every experience is curated for you and yours.

At Centara Mirage Lagoon Maldives, nestled within The Atollia by Centara Hotels & Resorts, celebrations unfold in a lively, family-centric atmosphere. Days are filled with playful water activities, beachside games, and vibrant poolside gatherings, while afternoons bring the energy of a colourful Songkran carnival by the sea. As the sun sets, guests are invited to savour the bold and authentic flavours of Thailand through immersive dining experiences, where the spirit of the festival comes alive in a setting designed for shared moments and lasting memories.

At Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, the celebration embraces both tradition and togetherness. Guests can take part in a vibrant beachfront parade and traditional Thai games, capturing the joyful essence of Songkran against the backdrop of the island’s serene lagoon. As evening falls, the festivities continue with an enchanting Thai-inspired dining experience, complemented by cultural performances and lively entertainment. Younger guests are also invited to join in the celebration through playful and imaginative activities, ensuring a truly inclusive experience for all.

For those seeking an adults-only escape this Songkran, Centara Ras Fushi Resort & Spa Maldives offers a unique take on the celebration. Inspired by the Thai concept of joy and togetherness, the resort brings guests together through light-hearted beachside experiences and playful moments by the sea. Evenings unfold into vibrant culinary journeys and lively entertainment, where music, flavour, and atmosphere combine to create a celebration that is both elegant and spirited.

This Songkran, Centara Hotels & Resorts Maldives presents a celebration that goes beyond tradition, where each moment is an invitation to reconnect, to celebrate, and to create memories that linger long after the festival ends.

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St. Regis Maldives expands and upgrades Two-Bedroom Family Villa

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The St. Regis Maldives Vommuli Resort has introduced its newly reimagined Two-Bedroom Family Villa, thoughtfully redesigned to offer an elevated experience for families looking to balance privacy with shared time together in a pristine natural island setting.

Now expanded from 334 square metres to an impressive 380 metres meters, the villa features an additional 66 square metres of refined indoor living space. This enhancement creates a more generous environment for families to gather, relax, and spend time together in comfort.

The layout has also been thoughtfully arranged, with a master bedroom located on the ground floor offering direct ocean views, while the second bedroom is positioned on the upper level and features two beds—ideal for children or friends travelling together.

Seamlessly blending contemporary design with the surrounding environment, the villa is fully equipped with intuitive iPad controls, allowing guests to personalise lighting, climate, and entertainment at the touch of a button.

At the heart of the transformation is the villa’s outdoor experience. The private pool, previously 15 square metres, has been re-envisioned as a striking 30-square-metre infinity pool, seamlessly extending toward the horizon and framing expansive views of the Indian Ocean. The beachfront has also been enhanced, offering a wider, softer stretch of pristine sand that flows effortlessly from the villa’s deck to the turquoise lagoon beyond.

True to the St. Regis legacy, guests will also enjoy the signature St. Regis Butler Service, ensuring that every detail of their stay is thoughtfully anticipated and effortlessly delivered—from personalised dining arrangements to bespoke island experiences.

Spacious, elegant, and serene, the redesigned Two-Bedroom Ocean Villa with Pool, offers a comfortable and well-balanced setting for families and friends to relax and reconnect, surrounded by the natural beauty of the Maldives.

For more information and details, please visit www.stregismaldives.com.

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Shangri-La Circle offers dining benefits at JEN Maldives Malé

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JEN Maldives Malé has introduced the Shangri-La Circle (SLC) loyalty programme, offering dining benefits for guests from 1 April to 31 December 2026.

The programme provides free and instant membership, allowing guests to access discounts and earn reward points on dining experiences at the property. Members receive a 15 per cent discount on their first dining purchase upon joining, along with ongoing 15 per cent savings on food and beverage.

Guests can enrol in the programme through the Shangri-La Circle mobile application. Membership benefits include reward points on eligible spending, which can be redeemed for future dining and hotel experiences.

The offer applies to regular dining experiences and excludes tobacco, special theme buffet nights, and other ongoing promotions.

JEN Maldives Malé stated that the programme is designed to provide value to guests while enhancing dining experiences at the hotel. The initiative also reflects Shangri-La’s focus on strengthening guest engagement through loyalty-based offerings.

Members are required to present their digital membership card at the time of billing to access the benefits.

The hotel is promoting the programme through its social media channels, in-house displays, and digital platforms. Guests can download the Shangri-La Circle application or sign up at the hotel to begin using the programme.

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