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JA Resorts & Hotels welcomes Khumar Askerova as Director of Sales and Marketing for the Indian Ocean

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JA Resorts & Hotels has announced the appointment of Khumar Askerova as the new Director of Sales and Marketing for the Indian Ocean region. Khumar brings with her an impressive 25 years of experience in sales and marketing within the hospitality industry, and a key appointment to the regional team.

The appointment will see Khumar overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, the boutique JA Enchanted Island and luxury villa residencies at JA Enchanted Waterfront.

Khumar is a seasoned sales specialist with a diverse background in the hospitality sector. Fluent in English, native in Russian and Azerbaijani, with a good command of Portuguese and Turkish, Khumar’s multilingual skills underscore her ability to connect with a global audience.

Khumar’s most recent role as the Regional Director of Sales & Marketing at COMO Hotels saw her successfully manage a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.

Additional Maldivian experience was gained whilst Khumar was Group Director of Sales & Marketing at Lily Beach Hotels also in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.

Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”

Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.

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Heritance Aarah achieves prestigious LQA Certification, redefining service standards

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Heritance Aarah, the award-winning all-inclusive resort located in the heart of the Maldives, has achieved an outstanding score in the LQA audit. This significant accomplishment underscores the resort’s steadfast dedication to excellence and marks a defining milestone that elevates Heritance Aarah’s position on the global hospitality stage.

Leading Quality Assurance (LQA), an internationally acclaimed organisation based in the United Kingdom, specialises in benchmarking luxury hospitality experiences. Their comprehensive evaluations cover the entire guest journey—from pre-arrival and reservation processes to check-in, in-stay experiences, and departure. Each interaction is assessed with a focus on emotional intelligence, personalisation, consistency, and service finesse.

Heritance Aarah’s path to this achievement began with the introduction of HO3, a signature service culture campaign designed to empower every associate to deliver excellence. The LQA certification is a reflection of the passion, dedication, and craftsmanship present in every guest interaction at the resort. This recognition positions Heritance Aarah as a leader in service excellence, exemplifying what world-class hospitality represents in the Maldives.

Every aspect of the Heritance Aarah experience is thoughtfully curated, from the moment a reservation is made to the guest’s departure. With seven diverse restaurants helmed by award-winning chefs and a selection of wellness therapies inspired by both modern and ancient healing traditions, each element contributes to an immersive and soulful stay.

This latest achievement cements Heritance Aarah’s status among the finest resorts globally. It highlights the resort’s commitment to world-class standards, meticulous attention to detail, and heartfelt service, all while continuously evolving to meet the ever-changing expectations of today’s discerning traveler.

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Celebrate Eid in paradise: music, magic, and Maldivian culture at Sun Siyam Olhuveli

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This Eid Al-Adha, Sun Siyam Olhuveli Maldives presents an extraordinary island-wide festival featuring a vibrant five-day cultural and entertainment showcase from 6th to 10th June 2025. The event blends the rich heritage of the Maldives with a cutting-edge international lineup, offering something for every traveler—from music and dance enthusiasts to families seeking a soulful tropical escape.

Taking centre stage is DJ Kaboo, the Dubai-based Egyptian artist renowned for pioneering ‘Arab Trap’ music. Known for his appearance on Marvel’s Moon Knight soundtrack and electrifying performances worldwide, DJ Kaboo will headline the festivities with his signature blend of deep-rooted Arabic sounds and modern beats.

Magician and mentalist Thomas McElroy, direct from Mesmerise Dubai, will add an element of wonder to the evenings. His interactive, mind-bending illusions promise to captivate audiences of all ages, creating unforgettable magical moments.

Adding to the dynamic atmosphere is American-born belly dancer and circus performer Otta. Known for her exotic stage presence and rhythmic grace, Otta’s high-energy performances will seamlessly complement the celebratory spirit of the island.

In addition to the international acts, the resort will celebrate authentic Maldivian traditions, including:

  • Traditional music and dance
  • Folk games such as Koadi Nerun and Dheli Mali
  • The colourful Eid Market, Bodu Mas parades, and cultural shows

These experiences will take place against the stunning backdrop of one of the Maldives’ most picturesque islands.

Hassan Adil, General Manager at Sun Siyam Olhuveli, shared, “This upcoming Eid Al-Adha celebration is our tribute to Maldivian culture and our global community. By integrating homegrown traditions with top-tier international entertainment, we aim to create an inclusive, joyful experience that reflects the spirit of Eid—bringing people together in celebration, discovery, and connection.”

The resort also offers an exclusive Eid package for guests seeking an immersive holiday experience. The offer includes up to 40% off on stays, daily breakfast and dinner, complimentary airport transfers, and a variety of cultural activities designed to create lasting memories with loved ones.

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Sanctuary for her at Banyan Tree Vabbinfaru, Dhawa Ihuru

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This May, Banyan Tree Vabbinfaru and Dhawa Ihuru honour the spirit of motherhood with a curated collection of peaceful, rejuvenating experiences. Designed to celebrate connection, well-being, and serene moments together, each offering invites families to pause, reflect, and share time in a true sanctuary for the senses.

From restorative spa rituals to fun-filled adventures and curated family experiences, the celebration is a graceful tribute to the women who give endlessly.

Honouring Her Gracefully: A Tribute to Mothers; 10–25 May 2025

Celebrate the women who give endlessly with bespoke experiences rooted in well-being, gratitude, and intentional joy.

Stay More, Pay Less: A Gift of Time Together

Create more moments that matter with the Stay More, Pay Less offer – perfect for families and multi-generational travellers seeking an extended holiday. This exclusive promotion rewards longer stays with greater value, encouraging families to slow down, unwind, and enjoy family bonding time together.

Exclusive offer for Banyan Tree Spa and 8lement Spa

At the award-winning Banyan Tree Spa and 8lements Spa, mothers are welcomed into a haven of serenity and rejuvenation. A signature treatment is paired with a complimentary private yoga duo session, offering a moment of rest and reconnection between family members. Mums can also enjoy 30% off hand-crafted ceramic products from Banyan Tree Gallery.

Banyan Tree Connections: A Curated Journey for Togetherness

Now available from May 2025, the Banyan Tree Connections programme offers a holistic, regenerative experience designed to celebrate the heart of family. As part of the Mother’s Day offering, this immersive well-being journey invites Mum and her loved ones to reconnect through guided rituals, mindful movement, and shared moments in nature. Thoughtfully crafted to inspire presence, nurture bonds, and honour what matters most, it is a sanctuary of connection in every sense.

Marine Adventures & Family-Bonding Moments

Celebrate the joy of discovery with 30% off watersports and marine activities for Mum – from guided snorkelling and topcat catamaran sailing to exciting discovery guided snorkelling trips for magical rendezvous with turtles and stingrays. These vibrant experiences are designed to spark connection, adventure, and shared wonder across one of the best house reefs and lagoons of the Maldives.

Curated Experiences That Inspire

Embark on a series of intentional and uplifting guest experiences curated to bring loved ones closer. Enjoy 20% off a collection of excursions including snorkelling safaris, Kahan’bhu day cruises, sunset sails, and full moon night snorkelling—each designed to awaken the senses, delight in the present, and foster a deeper connection with nature and each other.

Taste of Love: Mother’s Day Cooking Competition; 11 May 2025

On 11 May, Dhawa Ihuru and Banyan Tree Vabbinfaru invite families to gather for a heartfelt culinary celebration. Fathers and little ones will come together to craft a heartfelt dish in honour of Mum, who takes her place as the cherished guest judge. The afternoon unfolds in a spirit of joy, creativity, and shared connection—concluding with a delightful family award that celebrates togetherness, laughter, and inspired moments.

Vesak Celebration at Saffron; 10–12 May 2025

In honour of Vesak – the sacred day marking the birth, enlightenment, and passing of Buddha—Banyan Tree Vabbinfaru presents a reflective culinary journey at its signature Thai restaurant, Saffron.

Guests are invited to savour a specially curated set menu dinner, offered with both vegan and non-vegan options, thoughtfully crafted with locally inspired flavours to reflect the spirit of the occasion—mindful, nourishing, and deeply rooted in tradition.

A Shared Responsibility: Celebrating Earth and Ocean

As stewards of nature and champions of regenerative travel, Banyan Tree Vabbinfaru and Dhawa Ihuru invite guests to celebrate not only love, but also intention—through experiences rooted in sustainability, purpose, and harmony with the environment.

Full Moon Lights Out; 12–15 May

In alignment with our sustainability mission, both islands switch off non-essential lighting from 6:30 p.m. to sunrise. Guests are invited to dine beneath the stars, practise meditation by moonlight, or set sail on a Kahan’bhu full moon cruise—an enchanting experience in harmony with nature’s rhythms.

World Biodiversity Day; 22 May

Discover the richness of the reef with complimentary guided snorkelling, led by our dedicated Marine Lab team. These immersive sessions aim to spark awareness, appreciation, and awe for the underwater world that surrounds our sanctuary.

World Turtle Day; 23 May

Participate in educational workshops on turtle and fish identification and join a Save the Reef trip—supporting the removal of coral-eating starfish and nurturing the health of this delicate marine ecosystem.

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