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JA Resorts & Hotels welcomes Khumar Askerova as Director of Sales and Marketing for the Indian Ocean

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JA Resorts & Hotels has announced the appointment of Khumar Askerova as the new Director of Sales and Marketing for the Indian Ocean region. Khumar brings with her an impressive 25 years of experience in sales and marketing within the hospitality industry, and a key appointment to the regional team.

The appointment will see Khumar overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, the boutique JA Enchanted Island and luxury villa residencies at JA Enchanted Waterfront.

Khumar is a seasoned sales specialist with a diverse background in the hospitality sector. Fluent in English, native in Russian and Azerbaijani, with a good command of Portuguese and Turkish, Khumar’s multilingual skills underscore her ability to connect with a global audience.

Khumar’s most recent role as the Regional Director of Sales & Marketing at COMO Hotels saw her successfully manage a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.

Additional Maldivian experience was gained whilst Khumar was Group Director of Sales & Marketing at Lily Beach Hotels also in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.

Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”

Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.

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Sun Siyam Resorts marks Valentine’s season with multi-resort celebrations

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Sun Siyam Resorts is inviting couples to celebrate Valentine’s season across its collection of Maldivian island resorts, with each destination offering a distinct rhythm and character. From unhurried island experiences to celebrations shaped by nature and shared moments, the programme presents couples with a range of intimate ways to reconnect in settings designed to feel personal and considered.

At Sun Siyam Iru Fushi, Valentine’s celebrations will take place from 12 to 14 February, unfolding through a series of tailored experiences focused on togetherness. The programme includes floating breakfasts, sunset moments in private pool villas, secluded island picnics and snorkelling excursions. Evenings feature experiences such as Cinema by Moonlight on the water, live DJ sessions and couple-focused spa rituals, creating a balance between relaxed romance and private time.

From 11 to 14 February, Sun Siyam Iru Veli will present a Valentine’s programme centred on candle-lit dining, beachfront gatherings and personalised experiences across lagoon and sandbank locations. Live performances by Maldivian saxophonist Shahy Siraj will accompany sunsets and evening celebrations, offering couples a setting designed to feel relaxed and timeless.

Throughout February, Sun Siyam Vilu Reef will host a month-long Valentine’s journey inspired by coastal tones and slower-paced island living. The programme includes outdoor dining experiences, sunset performances, beachside theatre and personalised couple activities across dining, spa and excursions, inviting guests to engage with a more extended celebration of the season.

At Siyam World, Valentine’s Day on 13 and 14 February will be marked by a more expressive programme where romance is paired with music, performances and island-wide dining experiences. The celebrations culminate in a signature Valentine’s show, presenting a high-energy approach to the occasion.

From 13 to 20 February, Sun Siyam Olhuveli will offer a week-long Valentine’s escape focused on shared experiences, food and island life. The programme includes evening performances by DJ Slim Belghith and a culinary residency by Italian chef Francesca Gambacorta, alongside beachfront dining, wellness experiences and activities designed for couples to spend time together at a relaxed pace.

Across the Sun Siyam portfolio in the Maldives, Valentine’s season is defined by time spent together through shared meals, music, unhurried days and the natural island setting. Couples are invited to explore seasonal offers and programmes across the collection via the Sun Siyam Resorts website.

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Ifuru Island Maldives presents intimate Valentine’s escape for couples

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Ifuru Island Maldives has unveiled A Valentine’s Escape, Curated for Two, a Valentine’s season programme featuring a collection of experiences designed for couples seeking connection in a private island setting shaped by natural surroundings and a restrained approach to luxury.

Central to the offering are romantic beach dinners held under the night sky, alongside an exclusive private dining experience at the resort’s Secret Spot. This secluded location is reserved for couples seeking privacy and is available by prior arrangement. Each dining experience is curated by the culinary team and includes bespoke menus, candlelit table settings and personalised service.

For couples wishing to spend time on the water, the resort is introducing a private romantic yacht charter in collaboration with Blend. The experience offers a quiet journey across the lagoon and open waters, with curated refreshments and uninterrupted sunset views. Designed for a limited number of couples, the charter is positioned for occasions such as proposals, anniversaries and Valentine’s celebrations.

Wellness experiences form an additional element of the Valentine’s programme. Couples can book a dedicated spa package focused on shared relaxation rituals in a calm setting. For guests interested in mindfulness, a guided meditation and bonding session led by visiting practitioner Dr. Sha is available on selected dates, offering an opportunity for reflection and balance within the island environment.

Through private dining, ocean-based experiences, spa rituals and mindful moments, A Valentine’s Escape, Curated for Two presents couples with the opportunity to celebrate Valentine’s season in a manner that is personal, unhurried and considered.

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COMO Cocoa Island, COMO Maalifushi unveil Lunar New Year, Valentine’s Day celebrations

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This February, COMO Cocoa Island and COMO Maalifushi invite guests to experience two of the most cherished occasions of the year—the Lunar New Year, marking the Year of the Horse, and Valentine’s Day—in the unparalleled beauty of the Maldives. Each island resort presents bespoke celebrations that blend cultural richness, heartfelt romance, and signature COMO hospitality.

“We are delighted to welcome guests to celebrate renewal, connection and love across our two islands this season. Whether it’s the bold beginnings of the Lunar New Year or the intimate joy of Valentine’s Day, our experiences combine deeper cultural meaning with the serenity and natural beauty of the Maldives,” said Peter Nilsson, Managing Director, COMO Maldives. “From lantern-lit dinners by the sea to bespoke romantic moments under the stars, each celebration has been thoughtfully curated to inspire lasting memories.”

Lunar New Year: A Fresh Start by the Sea

At COMO Cocoa Island, the Lunar New Year programme embraces the spirit of bold renewal with experiences designed to reconnect body, mind and nature. Guests can explore pristine coral reefs, swim with reef sharks, rejuvenate with holistic treatments from visiting practitioner Kimiko Briody, and gather for a festive Oriental-style dinner that honours tradition and togetherness.

Meanwhile, COMO Maalifushi invites families and friends to celebrate amidst open skies and sea breezes. The highlight is a lantern-lit reunion feast by the ocean, where guests come together to savour seasonal flavours and shared joy. Throughout the day, world-class diving, snorkelling and curated cultural activities make for a meaningful start to the Year of the Fire Horse.

Both resorts offer Lunar New Year experiences crafted to reflect rich tradition, mindful wellness, and unforgettable island living.

Valentine’s Day: Romance, Curated the COMO Way

Love takes centre stage as COMO Cocoa Island and COMO Maalifushi present exceptional Valentine’s Day dining and romantic moments against the backdrop of Indian Ocean splendour.

At COMO Cocoa Island, couples can enjoy:

  • A complimentary wine tasting on Valentine’s Eve.
  • Signature Champagne cocktails under the setting sun.
  • A seven-course beachside dinner designed to celebrate love.
  • Bespoke experiences such as Private Yakiniku BBQs, served in-villa or beneath starlit skies. Available throughout the romantic season.

Meanwhile, at COMO Maalifushi, lovers are invited to a thoughtfully curated four-course Valentine’s Day menu crafted to elevate every moment. Complementing the dinner, a Valentine’s Package features sundowner Champagne, bespoke romantic touches, and personalised service for an unforgettable evening on February 14th, 2026.

Whether dining beside glistening waters, on a secluded sandbank, or within the intimacy of overwater villas, every experience is tailored to celebrate love’s lasting joy.

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