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JA Resorts & Hotels welcomes Khumar Askerova as Director of Sales and Marketing for the Indian Ocean

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JA Resorts & Hotels has announced the appointment of Khumar Askerova as the new Director of Sales and Marketing for the Indian Ocean region. Khumar brings with her an impressive 25 years of experience in sales and marketing within the hospitality industry, and a key appointment to the regional team.

The appointment will see Khumar overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, the boutique JA Enchanted Island and luxury villa residencies at JA Enchanted Waterfront.

Khumar is a seasoned sales specialist with a diverse background in the hospitality sector. Fluent in English, native in Russian and Azerbaijani, with a good command of Portuguese and Turkish, Khumar’s multilingual skills underscore her ability to connect with a global audience.

Khumar’s most recent role as the Regional Director of Sales & Marketing at COMO Hotels saw her successfully manage a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.

Additional Maldivian experience was gained whilst Khumar was Group Director of Sales & Marketing at Lily Beach Hotels also in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.

Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”

Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.

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Milaidhoo Maldives included in Tatler Travel Guide 2026’s top hotels

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Milaidhoo Maldives has announced its inclusion in the prestigious Tatler Travel Guide 2026, a coveted recognition celebrating the world’s most exceptional hotels. The island has been selected among Tatler 101: The World’s Best Hotels, an annual list that represents the pinnacle of excellence in global hospitality.

Curated by Tatler’s Travel Editor alongside an expert editorial team and an international network of contributors, the Tatler Travel Guide is renowned for its rigorous and discerning selection process. Each property is carefully evaluated to ensure that only those offering truly remarkable experiences earn a place on the list.

As one of the most established and influential society magazines in the world, Tatler’s endorsement is considered one of the highest honours in the travel industry. The guide speaks directly to a sophisticated and discerning audience, celebrating hotels that combine authenticity, character and outstanding service.

For Milaidhoo Maldives, the recognition is a meaningful affirmation of the island’s philosophy: a boutique, barefoot sanctuary where the essence of the Maldives is experienced in its most genuine form. Set within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo is known for its intimate atmosphere, thoughtful hospitality and deep connection to Maldivian heritage and culture.

“We are deeply honoured to be recognised in the Tatler Travel Guide 2026,” said Paul van Frank, General Manager. “At Milaidhoo, we strive to create experiences that feel personal, soulful and truly reflective of the Maldives. To be included among the world’s best hotels is a wonderful recognition of the passion and dedication of our team, the Milaidhoo Family.”

From the island’s iconic overwater restaurant Ba’theli, inspired by traditional Maldivian sailing vessels, to curated cultural and marine experiences, Milaidhoo offers guests an opportunity to slow down and connect with the natural beauty and traditions of the Maldives.

This recognition from Tatler further reinforces Milaidhoo’s reputation as one of the Indian Ocean’s most distinctive luxury escapes, where authenticity, intimacy and heartfelt service define every stay.

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ELE|NA marks World Sleep Day with SleepSync wellness ritual

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In recognition of World Sleep Day, ELE|NA highlights SleepSync, one of its Six Pillars of Vitality dedicated to restoration and circadian rhythm alignment, through the SleepSync Ritual, a deeply calming spa experience designed to guide guests toward profound, uninterrupted sleep. The ritual is implemented across all ELE|NA locations in both the Maldives and India, ensuring guests can reconnect with restorative sleep wherever they experience the brand.

In today’s always-connected world, restful sleep has become increasingly elusive. Within this ritual, the body is gently led from stimulation into stillness, releasing the tensions of the day, calming the nervous system and preparing the mind and body for restorative rest.

ELE|NA believes that sleep is not simply the absence of wakefulness, but an essential pillar of holistic wellbeing – where restoration, emotional balance and cellular renewal take place.

Supporting the Body’s Natural Sleep Rhythm

Sleep begins long before the moment the head meets the pillow. It is a gradual transition where the body releases the day and prepares for stillness.

Within ELE|NA’s SleepSync Rituals, this transition is approached with intention and calm. As evening settles, the body begins its quiet descent into rest with the following:

  • Reduce blue light exposure before sleep
  • Dim lighting to signal the body’s nighttime rhythm
  • Create calm through mindful transitions away from daily activity
  • Release thoughts through journaling
  • Hydrate and support the body’s nighttime recovery

These small rituals help guide the body from stimulation to restoration.

Reclaiming the Night

World Sleep Day serves as an important reminder that quality sleep is not a luxury, but a foundation of health and longevity. When supported with mindful rituals and intentional slowing down, the night becomes a space for true renewal.

Through SleepSync Rituals, ELE|NA continues its commitment to nurturing holistic wellbeing, guiding individuals back to the natural rhythms that allow the body to rest, restore and awaken with clarity and vitality.

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Kandooma Maldives invites families to Easter island celebrations

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Swap traditional Easter routines for barefoot island celebrations as Holiday Inn Resort Kandooma Maldives unveils a vibrant Easter programme designed for families seeking adventure, connection and memorable island moments.

Set on a lush private island surrounded by turquoise lagoons and powder-white beaches, the resort’s Easter festivities blend family adventures, island experiences and indulgent dining in true Maldivian style.

“Easter is a wonderful time for families to come together and create special memories,” said Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives. “Our Easter programme has been designed to capture the spirit of the season while embracing the relaxed island lifestyle that makes the Maldives such a special place to celebrate.”

Guests can enjoy a week of fun-filled activities for all ages, from beach games, snorkelling adventures and creative craft sessions to relaxing spa rituals and sunset cocktails by the ocean. Younger guests will be happily entertained at the Kandoo Kids’ Club, where a dedicated Easter programme offers plenty of excitement for little explorers.

The highlight of the celebrations will be the Easter Sunday Dinner Buffet at Kandooma Café, a festive island feast bringing families together around a table filled with global flavours.

Guests can savour traditional Easter favourites from the carving station, vibrant salads and international cuisine, alongside chef-prepared dishes from live cooking stations. A dedicated Kids’ Corner ensures younger diners have their own fun selections, while a spectacular dessert spread, including Kandooma Café’s famous chocolate fountain and live crêpe station, provides a sweet finale to the evening.

Families planning an Easter holiday can choose from a range of holiday packages, including the resort’s popular All-Inclusive offer and a Family Getaway package packed with added extras for parents and children alike. More details can be found here.

The resort’s Easter Brochure outlines the full programme of island adventures and special experiences, including the Kandoo Kids’ Club Easter activities. View Easter Brochure here.

Located in the South Malé Atoll, just a 45-minute speedboat transfer from Velana International Airport, Holiday Inn Resort Kandooma Maldives is renowned for its beautiful beaches, crystal-clear lagoon and some of the Maldives’ best scuba diving experiences.

Accommodation ranges from garden and beach villas to spacious two-storey beach houses and overwater villas, offering options ideal for couples, families and groups. Guests can enjoy six dining venues, a vibrant activities programme and wellness experiences at Kandooma Spa by COMO Shambhala.

For more information, please visit: www.maldives.holidayinnresorts.com.

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