News
JA Resorts & Hotels welcomes Khumar Askerova as Director of Sales and Marketing for the Indian Ocean
JA Resorts & Hotels has announced the appointment of Khumar Askerova as the new Director of Sales and Marketing for the Indian Ocean region. Khumar brings with her an impressive 25 years of experience in sales and marketing within the hospitality industry, and a key appointment to the regional team.
The appointment will see Khumar overseeing sales for the company’s Indian Ocean flagship property JA Manafaru in the Maldives and two properties in the Seychelles, the boutique JA Enchanted Island and luxury villa residencies at JA Enchanted Waterfront.
Khumar is a seasoned sales specialist with a diverse background in the hospitality sector. Fluent in English, native in Russian and Azerbaijani, with a good command of Portuguese and Turkish, Khumar’s multilingual skills underscore her ability to connect with a global audience.
Khumar’s most recent role as the Regional Director of Sales & Marketing at COMO Hotels saw her successfully manage a portfolio of key partners, and her expertise extends to new hotel openings, where she has played pivotal roles in the launch and success of four upper-scale Marriott hotels.
Additional Maldivian experience was gained whilst Khumar was Group Director of Sales & Marketing at Lily Beach Hotels also in the Maldives, where she led a cluster team, overseeing sales, reservations, marketing, and revenue for two islands in the Maldives.
Robert El Khoury, Vice President of Sales and Marketing at JA Resorts & Hotels comments, “We are confident that Khumar’s wealth of experience, strategic vision, and leadership qualities will contribute to the ongoing success and growth of our unique properties in the Indian Ocean. We warmly welcome her to our team and look forward to further developing our international presence with Khumar’s global expertise.”
Khumar holds a Bachelor’s Degree in Business Administration and Management from Baku State University. She has also obtained certificates in Executive Revenue Management & Strategic Pricing from the Institute of Hotel Management and eCornell Hotel Revenue Management Certificate.
Family
Easter celebrations at NH Maldives Kuda Rah blend island experiences with family activities
NH Maldives Kuda Rah has announced a line-up of Easter celebrations for guests, featuring a day of activities and dining experiences at its resort in South Ari Atoll.
The programme is designed to cater to families and travellers of all ages, combining interactive sessions, culinary offerings and outdoor activities across the island.

The day will begin at Sea Spray Restaurant with the “Flu y Bunny Breakfast Bash”, which will include live pancake stations and themed breakfast selections. Guests will also have the opportunity to take part in the “Egg Decoration Extravaganza”, an activity focused on creating decorated keepsakes.
Midday activities will continue at Glow Bar with “Bliss Cupcake Creations”, an interactive baking session led by the resort’s culinary team. An “Egg Hunt Adventure” will also be organised, allowing guests to search for hidden items across the resort.

In the evening, the resort will host an Easter Beach Dinner at Sunset Beach, offering a menu of seasonal dishes and international cuisine in a beachfront setting.
The resort team stated that the Easter programme is designed to provide opportunities for connection and shared experiences among guests.

NH Maldives Kuda Rah also noted that the activities align with its “Live Local” initiative under Minor DISCOVERY, which focuses on delivering local and experiential elements within guest stays.
Further details on the Easter programme are available through the resort’s official website.
Family
Tropical jungle theme to define Easter celebrations at Kuredhivaru Resort & Spa
This Easter, Kuredhivaru Resort & Spa invites guests to experience a vibrant island celebration inspired by a Tropical Jungle theme from 4–13 April 2026. Set against the stunning natural beauty of the Maldives, the program blends art, gastronomy, entertainment, wellness, and family-friendly experiences for an unforgettable holiday escape.
The festivities include a variety of signature experiences, beginning with a lavish Easter Breakfast at ONU Marché and the cheerful arrival of the Easter Bunny for families and young guests. As the day unfolds, guests can gather for sunset cocktails at Bodumas Beach before enjoying a grand Easter Dinner featuring seasonal favorites and a curated selection of festive dishes.

A highlight of this year’s celebration is the residency of Maldivian watercolor artist Shimha Shakeeb, whose exhibition Stories of the Maldives will showcase vibrant works inspired by island landscapes, architecture, and everyday life. Guests will also can join art workshops and creative sessions led by the artist throughout the Easter week.

The celebrations continue with the energetic Sun & Splash Pool Party at Latitude 5.5, featuring tropical beats from a live DJ, poolside games, refreshing cocktails, and a vibrant lunch buffet. Evenings across the island will come alive with themed dining experiences, live music, dancers, and DJ performances, creating a lively atmosphere throughout the holiday period.

Guests can also unwind with curated wellness experiences at the resort’s spa, enjoy romantic dining moments such as the Secret Garden experience, or take part in family-friendly activities designed for all ages. The Easter festivities conclude with Orthodox Easter celebrations and a final Sun & Splash Pool Party on 13 April, bringing the island-wide celebration to a joyful close.
For any reservations or inquiries: Resort.Kuredhivaru.Reservations@ennismore.com or +960 656 3000.
Family
Ifuru Island Maldives introduces Easter festivities inspired by Chocolate Factory concept
This Easter, Ifuru Island Maldives invites guests to experience “The Sweet Side of Wonder,” a playful seasonal celebration inspired by the imaginative spirit of Ifuru’s Chocolate Factory. Designed for travellers of all ages, the Easter programme blends festive traditions, indulgent treats, and joyful island experiences set against the breathtaking backdrop of the Maldives.
Throughout the celebration, guests can enjoy a thoughtfully curated programme that combines colourful festivities with the relaxed luxury of island life. From chocolate-inspired culinary creations crafted by the resort’s talented chefs to vibrant social gatherings and creative activities, the Easter festivities promise memorable moments for families, couples, and groups of friends.

A highlight of the celebration is the lively Sugar Rush Easter Parade, bringing a burst of colour, music, and festive energy to the island as guests gather to celebrate the spirit of Easter together. On Easter Sunday, families can also take part in the much-anticipated Easter Egg Hunt, where young explorers set off across the island in search of hidden treats and sweet surprises.
Families can also look forward to a variety of engaging experiences designed especially for younger guests. From creative workshops and playful island games to interactive activities inspired by the sweet spirit of Ifuru’s Chocolate Factory, children are invited to explore, create, and celebrate in a joyful and imaginative setting.
“Easter is a wonderful opportunity to create joyful moments for our guests,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “With ‘The Sweet Side of Wonder,’ we wanted to bring together playful imagination, indulgent flavours, and the relaxed beauty of our island to create a celebration that guests of all ages can enjoy.”

With its vibrant atmosphere, Premium All-Inclusive offering, and spectacular island setting in Raa Atoll, Ifuru Island Maldives provides the perfect destination for travellers seeking a unique Easter escape.
Guests can explore the full Easter programme, including festive events, family-friendly activities, and special celebrations, by visiting Easter Programme 2026.
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