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A blue ocean shift for Villa Resorts

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Leading Maldivian hotel brand Villa Hotels & Resorts has announced its transformation to Villa Resorts, debuting the refreshed brand at ILTM Cannes ahead of its official relaunch in April 2023.

Beyond a simplified name and new visual identity for the parent brand, each resort has been repositioned behind a unique Resort Concept, encompassing improved products, elevated service, innovative programming and brilliant communication to create real value for guests.

Since 1986, Villa Resorts has developed and successfully run more than 1,100 rooms distributed across its five private island resorts: 5* Sun Island, 5* Paradise Island, 5* Royal Island, 4* Holiday Island, and 3* Fun Island. Two brand new islands are also in development, expanding the group’s portfolio to seven properties.

Now, as the next generation of the family-owned and locally-run business takes the helm, Villa Resorts is making itself ready for the next generation of travellers.

Working in partnership with Luxury Branding, the leading luxury hospitality consultancy, Villa Resorts has undertaken a brand-led transformation of its entire company.

At the heart of the organisation, a new Vision, Purpose and Values serve as its guiding lights, ensuring that progress is rooted in a shared ideology.

As one of only a few brands in the Maldives that is owned, operated and wholly run by locals, Villa Resorts is driven by the personal vocation of returning its guests to a stronger place in their lives. This important purpose is accomplished through the natural beauty of the destination combined with the native warmth of its people.

The Villa Hotels & Resorts name has been simplified to Villa Resorts, with the new visual identity paying homage to the history and wonder of the islands.

At resort level, the ‘Villa’ prefix plays the role of parent brand and the suffix (e.g. Park, Nautica, Haven etc.) that follows represents the resort concept. The combined word marks provide a recognisable yet flexible framework for a growing a family of sub-brands.

Each of the resort sub-brands is invested with its own unique personality, reflected in bespoke typography, imagery, colour palettes and styles of communication. This approach allows each property to make the most of its distinct character and strengths while clearly belonging to the Villa family.

In April 2023, the Villa Resorts master brand will relaunch with a new website, designed and built by Journey, and the rebrand of two of its existing resorts. Paradise Island will transform into Villa Nautica, a maritime celebration of Quayside Life. Expressing refinement and exclusivity of taste, Villa Nautica’s polished environment brings to life a chic nautical experience through its modern, urban-style interiors. Complemented by exceptional scuba diving and other water sports, the resort embraces the seafarer lifestyle with a glamorous twist.

Simultaneously, Sun Island will transform into Villa Park, a lush and never-ending Lagoon Pleasureground teeming with experiences. Its refreshed design is anchored in bold colours that embrace the island’s vibrant jungle and azure lagoons. Recently named Maldives’ Leading Green Resort 2022 at the World Travel Awards, the team continues to spearhead sustainability efforts with new concepts such as ZERO – Villa Park’s hidden gem of a restaurant set amidst the palms, serving fresh produce grown in the island’s gardens.

Rooms, restaurants and public areas have been upgraded and refurbished with stunning interiors by London-based design studio, House Nine. Led by Jojo Barr, her team of trusted and skilled crafts and tradesmen have translated the new Resort Concepts for each island into beautiful and functioning physical environments.

F&B concepts have undergone comprehensive modernisation under the guidance and training of Food Concepts 360, led by Michelin-starred Irish chef Conrad Gallagher, who has collaborated with the Executive Chefs on each island to conceptualise and deliver refreshed dining experiences.

Sandstone, a label of award-winning South African wines and MCC exclusive to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. The name, Sandstone, celebrates the merging of two countries and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. The Sandstone collection comprises two whites, a sauvignon blanc and chardonnay; two reds, a pinot noir and merlot; as well as a rosé. The collection also includes a Méthode Cap Classique and a rosé sparkling wine.

In collaboration with Cape Town coffee roastery, Deluxe Coffeeworks, Villa Resorts has developed its own coffee brand: Press & Pot. Villa Resorts ethically sources and imports its own green beans and roasts them on-site at Villa Nautica for distribution across all of the brand’s islands. On-site, Press & Pot coffee is served by expertly trained baristas, and sold through various retail channels for guests to enjoy at home.

In Q4 2023, Holiday Island will reopen as the group’s luxury flagship, Villa Haven, following a complete remodelling. Anchored in nature, this Humble Heaven transcends the boundaries between indoors and outdoors, with 68 sea-facing villas – all with private pools – creating an intimate and secluded island experience. The design is raw, resourceful and reserved, celebrating nature’s beautiful basics with extensive use of sustainable materials that showcase native Maldivian creativity.

At each resort, original and fresh local programming takes the form of exciting new signature experiences; distinct to each island and designed to activate the new Resort Concepts.

Service too has been an important focus, a process that commenced with a renewal of the brand’s vision, purpose and values. Villa Resorts is partnering with Forbes Travel Guide to translate this genuine ideology and service philosophy into world-class brand standards and quality assessments.

In late 2025, Royal Island will transform into Villa Village, a resort that celebrates authentic Maldivian culture.

Fun Island is scheduled to reopen in 2027, debuting a new luxury concept following a full renovation, and Villa Eden, a luxury eco resort, is being developed on the island of Maanenfushi.

Ibrahim Siyad Qasim, Group Managing Director, Villa Shipping and Trading Company, commented on the rebrand: “Today, we open a new chapter in the history of our proudly Maldivian resort company; a company that was founded by my father almost four decades ago. In 2019, with the guidance and support of our partner, Luxury Branding, we embarked on Project Blue Ocean, an ambitious top to bottom, inside to out transformation of our business. It represents a shift from competing towards creating, and signals my aspiration to lead our company to new levels of guest satisfaction and growth. I am honoured to be stewarding Villa Resorts through its next chapter of development and, together with my siblings, proud to introduce our company and welcome you into our family.”

Awards

Constance Halaveli and Constance Moofushi earn top scores in 2026 Booking.com awards

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Constance Hospitality has been recognised in the 2026 Traveller Review Awards by Booking.com, with its Maldivian resorts achieving some of the highest scores within the group’s portfolio.

In the Maldives, Constance Halaveli Maldives received an outstanding score of 9.8 out of 10, while Constance Moofushi Maldives achieved 9.7. The ratings, based on verified guest reviews, reflect consistently high levels of guest satisfaction and service delivery.

Constance Halaveli Maldives, known for its spacious overwater and beachfront villas, personalised service and refined dining concepts, continues to perform strongly among travellers. Constance Moofushi Maldives, positioned as a barefoot chic resort with an all-inclusive concept, also maintains a high guest approval rating, supported by its diving experiences and relaxed island atmosphere.

While the wider Constance portfolio across the Indian Ocean was recognised, the Maldives properties stand out as the group’s highest-rated resorts in the 2026 awards cycle.

Commenting on the recognition, Jean-Jacques Vallet, Chief Executive Officer of Constance Hospitality, stated that the awards reflect the professionalism and commitment of the teams on the ground. He added that guest feedback remains central to maintaining service standards and delivering consistent experiences across the group’s destinations.

The recognition reinforces the position of Constance Halaveli Maldives and Constance Moofushi Maldives as leading performers within the Maldives’ competitive luxury hospitality sector.

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Year of the Horse celebrations across Sun Siyam’s Luxury, Privé and Lifestyle resorts

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Sun Siyam Resorts is marking the Lunar New Year across its Luxury, Privé and Lifestyle collections with a coordinated programme of cultural experiences, festive dining, music and family-focused activities from 15 to 20 February 2026. Celebrating the Year of the Horse, each resort’s programme reflects its individual character while embracing the spirit of renewal and togetherness associated with the season.

Siyam World – Lifestyle Collection

At Siyam World, Lunar New Year celebrations combine cultural heritage with contemporary island energy. A highlight of the programme is a live showcase featuring Chinese-inspired DJ sets paired with the traditional guzheng, creating a fusion of electronic rhythms and classical melody. Performances by the Chaozhou Shantou lion dance troupe add further cultural depth, with guests invited to observe, participate and learn traditional movements.

Sun Siyam Olhuveli – Lifestyle Collection

Sun Siyam Olhuveli is presenting a relaxed Lunar New Year programme shaped by traditional symbolism and island living. Throughout the week, the resort will host family-friendly cultural activities, traditional performances and live music. Red-themed décor and festive elements will set the tone, while dragon displays and cultural showcases bring movement to the island’s central spaces. The celebrations peak on 16 and 17 February with performances by DJ Slim Belghith, whose international sound will accompany evening festivities.

Sun Siyam Iru Veli – Privé Collection

At Sun Siyam Iru Veli, the Year of the Horse will be marked through a programme that combines cultural traditions with family-oriented experiences. The Kids Club will host themed activities including red envelope crafting, lantern making, zodiac-inspired art and traditional games. The Fire Horse Pool Party at Chemistry will bring families together with music and refreshments. Dining highlights include hot pot lunches and dinners, along with a dedicated Chinese section titled “Flavours of Fortune” at the Aqua Orange buffet. Guests may also enjoy seasonal spa treatments at Ocean Spa designed to promote balance and renewal.

Sun Siyam Vilu Reef – Privé Collection

Sun Siyam Vilu Reef will conclude its celebrations with a Grand Spring Gala Dinner featuring international cuisine alongside Chinese specialities. The evening includes a traditional lion dance performance, filling the island with movement and symbolic gestures intended to welcome prosperity and good fortune.

Sun Siyam Iru Fushi – Luxury Collection

At Sun Siyam Iru Fushi, Lunar New Year celebrations will blend Chinese traditions with Maldivian island experiences. Dining features include beachfront seafood platters, Blue Lobster barbecues and traditional hot pot dinners, complemented by chocolate, cheese and champagne tastings.

Younger guests may take part in dragon dance workshops and lantern painting sessions, while signature resort experiences such as Sunset Jet Car rides, Cinema by Moonlight on a private boat and floating breakfasts add further variety. Evening turndown moments incorporate local Maldivian touches, reflecting the resort’s approach to cultural exchange. With 15 dining venues, family-oriented villas and dedicated adults-only spaces, the resort’s programme is designed to accommodate a broad range of guests.

Commenting on the celebrations, Ahmed Naufal, Group Director of Business Development, noted that China remains an important market for Sun Siyam. He stated that the Lunar New Year celebrations provide an opportunity to honour Chinese traditions while delivering experiences consistent with the group’s standards of hospitality.

Across its Maldivian portfolio, Sun Siyam Resorts presents Lunar New Year as a season of cultural appreciation, shared celebration and renewal by the sea.

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LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme

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St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.

The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.

Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.

Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.

The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.

The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.

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