Featured
A blue ocean shift for Villa Resorts

Leading Maldivian hotel brand Villa Hotels & Resorts has announced its transformation to Villa Resorts, debuting the refreshed brand at ILTM Cannes ahead of its official relaunch in April 2023.
Beyond a simplified name and new visual identity for the parent brand, each resort has been repositioned behind a unique Resort Concept, encompassing improved products, elevated service, innovative programming and brilliant communication to create real value for guests.
Since 1986, Villa Resorts has developed and successfully run more than 1,100 rooms distributed across its five private island resorts: 5* Sun Island, 5* Paradise Island, 5* Royal Island, 4* Holiday Island, and 3* Fun Island. Two brand new islands are also in development, expanding the group’s portfolio to seven properties.
Now, as the next generation of the family-owned and locally-run business takes the helm, Villa Resorts is making itself ready for the next generation of travellers.
Working in partnership with Luxury Branding, the leading luxury hospitality consultancy, Villa Resorts has undertaken a brand-led transformation of its entire company.
At the heart of the organisation, a new Vision, Purpose and Values serve as its guiding lights, ensuring that progress is rooted in a shared ideology.

As one of only a few brands in the Maldives that is owned, operated and wholly run by locals, Villa Resorts is driven by the personal vocation of returning its guests to a stronger place in their lives. This important purpose is accomplished through the natural beauty of the destination combined with the native warmth of its people.
The Villa Hotels & Resorts name has been simplified to Villa Resorts, with the new visual identity paying homage to the history and wonder of the islands.
At resort level, the ‘Villa’ prefix plays the role of parent brand and the suffix (e.g. Park, Nautica, Haven etc.) that follows represents the resort concept. The combined word marks provide a recognisable yet flexible framework for a growing a family of sub-brands.
Each of the resort sub-brands is invested with its own unique personality, reflected in bespoke typography, imagery, colour palettes and styles of communication. This approach allows each property to make the most of its distinct character and strengths while clearly belonging to the Villa family.
In April 2023, the Villa Resorts master brand will relaunch with a new website, designed and built by Journey, and the rebrand of two of its existing resorts. Paradise Island will transform into Villa Nautica, a maritime celebration of Quayside Life. Expressing refinement and exclusivity of taste, Villa Nautica’s polished environment brings to life a chic nautical experience through its modern, urban-style interiors. Complemented by exceptional scuba diving and other water sports, the resort embraces the seafarer lifestyle with a glamorous twist.
Simultaneously, Sun Island will transform into Villa Park, a lush and never-ending Lagoon Pleasureground teeming with experiences. Its refreshed design is anchored in bold colours that embrace the island’s vibrant jungle and azure lagoons. Recently named Maldives’ Leading Green Resort 2022 at the World Travel Awards, the team continues to spearhead sustainability efforts with new concepts such as ZERO – Villa Park’s hidden gem of a restaurant set amidst the palms, serving fresh produce grown in the island’s gardens.
Rooms, restaurants and public areas have been upgraded and refurbished with stunning interiors by London-based design studio, House Nine. Led by Jojo Barr, her team of trusted and skilled crafts and tradesmen have translated the new Resort Concepts for each island into beautiful and functioning physical environments.
F&B concepts have undergone comprehensive modernisation under the guidance and training of Food Concepts 360, led by Michelin-starred Irish chef Conrad Gallagher, who has collaborated with the Executive Chefs on each island to conceptualise and deliver refreshed dining experiences.
Sandstone, a label of award-winning South African wines and MCC exclusive to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. The name, Sandstone, celebrates the merging of two countries and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. The Sandstone collection comprises two whites, a sauvignon blanc and chardonnay; two reds, a pinot noir and merlot; as well as a rosé. The collection also includes a Méthode Cap Classique and a rosé sparkling wine.
In collaboration with Cape Town coffee roastery, Deluxe Coffeeworks, Villa Resorts has developed its own coffee brand: Press & Pot. Villa Resorts ethically sources and imports its own green beans and roasts them on-site at Villa Nautica for distribution across all of the brand’s islands. On-site, Press & Pot coffee is served by expertly trained baristas, and sold through various retail channels for guests to enjoy at home.
In Q4 2023, Holiday Island will reopen as the group’s luxury flagship, Villa Haven, following a complete remodelling. Anchored in nature, this Humble Heaven transcends the boundaries between indoors and outdoors, with 68 sea-facing villas – all with private pools – creating an intimate and secluded island experience. The design is raw, resourceful and reserved, celebrating nature’s beautiful basics with extensive use of sustainable materials that showcase native Maldivian creativity.
At each resort, original and fresh local programming takes the form of exciting new signature experiences; distinct to each island and designed to activate the new Resort Concepts.
Service too has been an important focus, a process that commenced with a renewal of the brand’s vision, purpose and values. Villa Resorts is partnering with Forbes Travel Guide to translate this genuine ideology and service philosophy into world-class brand standards and quality assessments.
In late 2025, Royal Island will transform into Villa Village, a resort that celebrates authentic Maldivian culture.
Fun Island is scheduled to reopen in 2027, debuting a new luxury concept following a full renovation, and Villa Eden, a luxury eco resort, is being developed on the island of Maanenfushi.
Ibrahim Siyad Qasim, Group Managing Director, Villa Shipping and Trading Company, commented on the rebrand: “Today, we open a new chapter in the history of our proudly Maldivian resort company; a company that was founded by my father almost four decades ago. In 2019, with the guidance and support of our partner, Luxury Branding, we embarked on Project Blue Ocean, an ambitious top to bottom, inside to out transformation of our business. It represents a shift from competing towards creating, and signals my aspiration to lead our company to new levels of guest satisfaction and growth. I am honoured to be stewarding Villa Resorts through its next chapter of development and, together with my siblings, proud to introduce our company and welcome you into our family.”
Featured
Research places Maldives among best winter sun destinations

New research by long-haul travel specialist Travelbag has placed Malé, Maldives, among the top destinations for winter sun seekers this year. With average temperatures of 28°C and around eight hours of sunshine a day during the UK’s winter months of October to January, the capital city offers one of the warmest and most reliable escapes for those looking to leave behind grey skies.
The findings highlight Malé’s appeal not only for its climate but also for its consistently low rainfall during the winter season, averaging just 10 millimetres. While the cost of a beer in Malé is higher than in many of the other destinations listed, at an average of £3.54, the Maldives remains a leading choice for travellers seeking a balance of tropical warmth, clear seas, and relaxation.
The research reflects a broader trend in which holidays are increasingly being recognised as important for mental wellbeing, particularly during winter months. A recent survey found that half of British travellers view holidays as vital for their mental health, with winter escapes offering a chance to recharge and find respite from the seasonal gloom.
Helen Wheat, Destination Manager for Asia at Travelbag, noted that the Maldives continues to stand out for those seeking total relaxation. She explained that the country’s tropical temperatures and soft sandy beaches make it an ideal choice for unwinding, contrasting with city-based winter sun destinations where nightlife and cultural activities often take precedence.
The Maldives’ inclusion among the top ten destinations underscores its enduring reputation as a haven for travellers in search of sun and tranquillity during the colder months in the UK. For those wishing to trade winter blues for blue skies, Malé offers a dependable and inviting option.
Cooking
Sirru Fen Fushi unveils exclusive dining series with Michelin-starred talent

Sirru Fen Fushi – Private Lagoon Resort, a secluded sanctuary in the north of the Maldives, will launch The Michelin Series this October, an exclusive celebration of gastronomy that brings some of the world’s most renowned chefs to the turquoise waters of Shaviyani Atoll. The event will give guests a rare opportunity to enjoy a unique dining experience led by internationally distinguished culinary talents.
The Michelin Series will debut with a line-up featuring Chef Tristan Brandt, Chef Valentino Cassanelli, and Chef Jean-Philippe Blondet. Together with the resort’s Executive Chef Girish Sharma, they will create exclusive four-hand dinners and multi-course signature menus at Azure. Guests will be able to watch the chefs bring their creations to life in the open kitchen, set against the turquoise sea in a relaxed, bohemian atmosphere.
This series forms part of the resort’s Sirru Icon Series, a curated programme of high-profile collaborations across gastronomy, fitness, wellness, astronomy and more. Each collaboration is designed to immerse guests in experiences that inspire and engage.
Chef Tristan Brandt will appear on 28 and 30 October 2025. Known for his contemporary French cuisine infused with international influences, Brandt is the culinary mind behind the one Michelin-starred Tambourine Room in Miami Beach. His residency will include both a collaborative four-hands dinner with Chef Girish and a standalone four-course menu showcasing his signature style.
Chef Valentino Cassanelli will follow on 8 and 10 December 2025. Head Chef of the Michelin-starred Lux Lucis at Principe Forte dei Marmi in Italy, Cassanelli is recognised for his modern interpretation of Tuscan cuisine. His residency will feature a four-hands dinner with Chef Girish, offering a journey through Tuscan flavours elevated with creativity.
On 3 January 2026, Chef Jean-Philippe Blondet, Chef Patron at Alain Ducasse at The Dorchester in London, will present his philosophy of seasonal, ingredient-driven haute cuisine. In collaboration with Chef Girish, he will lead a one-night dining experience at Sirru Fen Fushi.
Executive Chef Girish Sharma described the vision behind the series as an effort to create more than just dinners, but experiences that celebrate craftsmanship, culture and connection. He emphasised that working alongside such esteemed chefs would allow the team to design menus that surprise and inspire, leaving lasting memories in one of the world’s most remarkable settings.
Featured
Medhufushi Island Resort marks National Day with Maldivian heritage showcase

Medhufushi Island Resort recently marked Maldives National Day with an immersive celebration of Maldivian heritage, transforming the resort grounds into a living museum that reflected the country’s cultural roots. The event recreated the atmosphere of a traditional island village and offered guests the chance to experience authentic island life through interactive activities, performances, and storytelling.
The resort team constructed a replica village featuring ancestral-style houses and traditional architecture that demonstrated the resourcefulness of early island communities. Guests explored the structures and learned how Maldivians adapted to their environment over generations. The experience was enhanced by a variety of activities, including food stalls that served traditional dishes, demonstrations of local craftsmanship, and opportunities to take part in games once enjoyed by island families. Musical traditions were brought to life with the sounds of Bodu Beru drums, where visitors not only observed but also participated alongside local performers.

Cultural performances formed the highlight of the evening, with local women presenting traditional dances that narrated stories of island life and men delivering energetic Bodu Beru drum sessions. Guest participation was strong, with many joining in the dances and trying their hand at drumming. One visitor remarked that it felt like stepping into another time and described learning Bodu Beru from locals as an unforgettable experience.
Resort Manager Iyaz explained that the event is organised annually to preserve and share Maldivian heritage with visitors, noting his pride in the team for creating such an engaging showcase and expressing gratitude to the guests for their enthusiasm.
The celebration reflects the resort’s ongoing commitment to promoting cultural preservation through tourism, ensuring that traditional practices remain visible and valued. By offering authentic experiences, Medhufushi Island Resort connects guests with the history and identity of the Maldives while supporting sustainable tourism.
This annual showcase serves not only as entertainment but also as a bridge between past and present, reinforcing the importance of cultural continuity. Through initiatives such as these, the resort demonstrates how tourism can help protect traditions and foster community pride, enabling visitors to leave with more than memories of beaches and scenery, but with a deeper understanding of the people and heritage of the Maldives.
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