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A blue ocean shift for Villa Resorts
Leading Maldivian hotel brand Villa Hotels & Resorts has announced its transformation to Villa Resorts, debuting the refreshed brand at ILTM Cannes ahead of its official relaunch in April 2023.
Beyond a simplified name and new visual identity for the parent brand, each resort has been repositioned behind a unique Resort Concept, encompassing improved products, elevated service, innovative programming and brilliant communication to create real value for guests.
Since 1986, Villa Resorts has developed and successfully run more than 1,100 rooms distributed across its five private island resorts: 5* Sun Island, 5* Paradise Island, 5* Royal Island, 4* Holiday Island, and 3* Fun Island. Two brand new islands are also in development, expanding the group’s portfolio to seven properties.
Now, as the next generation of the family-owned and locally-run business takes the helm, Villa Resorts is making itself ready for the next generation of travellers.
Working in partnership with Luxury Branding, the leading luxury hospitality consultancy, Villa Resorts has undertaken a brand-led transformation of its entire company.
At the heart of the organisation, a new Vision, Purpose and Values serve as its guiding lights, ensuring that progress is rooted in a shared ideology.
As one of only a few brands in the Maldives that is owned, operated and wholly run by locals, Villa Resorts is driven by the personal vocation of returning its guests to a stronger place in their lives. This important purpose is accomplished through the natural beauty of the destination combined with the native warmth of its people.
The Villa Hotels & Resorts name has been simplified to Villa Resorts, with the new visual identity paying homage to the history and wonder of the islands.
At resort level, the ‘Villa’ prefix plays the role of parent brand and the suffix (e.g. Park, Nautica, Haven etc.) that follows represents the resort concept. The combined word marks provide a recognisable yet flexible framework for a growing a family of sub-brands.
Each of the resort sub-brands is invested with its own unique personality, reflected in bespoke typography, imagery, colour palettes and styles of communication. This approach allows each property to make the most of its distinct character and strengths while clearly belonging to the Villa family.
In April 2023, the Villa Resorts master brand will relaunch with a new website, designed and built by Journey, and the rebrand of two of its existing resorts. Paradise Island will transform into Villa Nautica, a maritime celebration of Quayside Life. Expressing refinement and exclusivity of taste, Villa Nautica’s polished environment brings to life a chic nautical experience through its modern, urban-style interiors. Complemented by exceptional scuba diving and other water sports, the resort embraces the seafarer lifestyle with a glamorous twist.
Simultaneously, Sun Island will transform into Villa Park, a lush and never-ending Lagoon Pleasureground teeming with experiences. Its refreshed design is anchored in bold colours that embrace the island’s vibrant jungle and azure lagoons. Recently named Maldives’ Leading Green Resort 2022 at the World Travel Awards, the team continues to spearhead sustainability efforts with new concepts such as ZERO – Villa Park’s hidden gem of a restaurant set amidst the palms, serving fresh produce grown in the island’s gardens.
Rooms, restaurants and public areas have been upgraded and refurbished with stunning interiors by London-based design studio, House Nine. Led by Jojo Barr, her team of trusted and skilled crafts and tradesmen have translated the new Resort Concepts for each island into beautiful and functioning physical environments.
F&B concepts have undergone comprehensive modernisation under the guidance and training of Food Concepts 360, led by Michelin-starred Irish chef Conrad Gallagher, who has collaborated with the Executive Chefs on each island to conceptualise and deliver refreshed dining experiences.
Sandstone, a label of award-winning South African wines and MCC exclusive to Villa Resorts, has been curated by world-renowned sommelier Kent Scheermeyer. The name, Sandstone, celebrates the merging of two countries and two landscapes, from the stone mountains of the Cape’s vineyards to the sandy shores of the Maldives. The Sandstone collection comprises two whites, a sauvignon blanc and chardonnay; two reds, a pinot noir and merlot; as well as a rosé. The collection also includes a Méthode Cap Classique and a rosé sparkling wine.
In collaboration with Cape Town coffee roastery, Deluxe Coffeeworks, Villa Resorts has developed its own coffee brand: Press & Pot. Villa Resorts ethically sources and imports its own green beans and roasts them on-site at Villa Nautica for distribution across all of the brand’s islands. On-site, Press & Pot coffee is served by expertly trained baristas, and sold through various retail channels for guests to enjoy at home.
In Q4 2023, Holiday Island will reopen as the group’s luxury flagship, Villa Haven, following a complete remodelling. Anchored in nature, this Humble Heaven transcends the boundaries between indoors and outdoors, with 68 sea-facing villas – all with private pools – creating an intimate and secluded island experience. The design is raw, resourceful and reserved, celebrating nature’s beautiful basics with extensive use of sustainable materials that showcase native Maldivian creativity.
At each resort, original and fresh local programming takes the form of exciting new signature experiences; distinct to each island and designed to activate the new Resort Concepts.
Service too has been an important focus, a process that commenced with a renewal of the brand’s vision, purpose and values. Villa Resorts is partnering with Forbes Travel Guide to translate this genuine ideology and service philosophy into world-class brand standards and quality assessments.
In late 2025, Royal Island will transform into Villa Village, a resort that celebrates authentic Maldivian culture.
Fun Island is scheduled to reopen in 2027, debuting a new luxury concept following a full renovation, and Villa Eden, a luxury eco resort, is being developed on the island of Maanenfushi.
Ibrahim Siyad Qasim, Group Managing Director, Villa Shipping and Trading Company, commented on the rebrand: “Today, we open a new chapter in the history of our proudly Maldivian resort company; a company that was founded by my father almost four decades ago. In 2019, with the guidance and support of our partner, Luxury Branding, we embarked on Project Blue Ocean, an ambitious top to bottom, inside to out transformation of our business. It represents a shift from competing towards creating, and signals my aspiration to lead our company to new levels of guest satisfaction and growth. I am honoured to be stewarding Villa Resorts through its next chapter of development and, together with my siblings, proud to introduce our company and welcome you into our family.”
The Ritz-Carlton Maldives, Fari Islands, is preparing to welcome guests to a week-long Autumn Festival with Halloween-themed celebrations running from 30 October to 5 November. The programme features a variety of activities designed for families, couples, and individual travellers, with events ranging from treasure hunts and creative workshops to wellness sessions and exclusive dining experiences.
The celebrations begin on 30 October with a beachside Tabata workout followed by a pumpkin carving workshop at La Locanda. Activities for children and teens include the Magic of Mantas virtual reality exploration, Haunted Brick Builders, and the Autumn Costume Fashion Show. Parents are invited to a cocktail gathering on the shore before the evening concludes with a Culinary Maestro dinner by Michelin-starred Chef Max Strohe, as part of the resort’s Masters of Crafts series.
On 31 October, guests may join a morning Dynamic Flow Yoga session in the Mystique Garden or take part in a turtle snorkelling excursion. Children between four and twelve are encouraged to join the Flying Fox Quest, a Halloween-themed nature walk, while older children embark on an Island Treasure Quest. Seasonal workshops such as wreath decoration and creative pumpkin carving are available, and the day concludes with a Trick or Treat Treasure Hunt across the island and a Halloween Feast at La Locanda.
As the week progresses, the festival highlights wellness and creativity. Under the Masters of Crafts programme, mobility coach Anthony Green will host sessions on posture, flexibility, and spinal health. Seasonal crafts for younger guests include galaxy-themed pumpkin art, Halloween decorations, wand-making, and mask workshops. Family activities extend to Autumn Carnival Stalls, Magic Hat bowling, and themed cooking sessions. Evening entertainment includes a magic show, a piñata party, and further culinary experiences led by Chef Max Strohe.
The festival concludes on 5 November with a Vinsaya Flow Yoga session in the Mystique Garden, an art class featuring batfish designs on tote bags, and a children’s treasure hunt. Families are invited to join the Boos and Brews Halloween Dhoni Cruise before the celebrations end with a Luxury Sunset Cruise.
Through this programme, The Ritz-Carlton Maldives, Fari Islands, combines seasonal festivities with wellness, creativity, and gastronomy, offering guests a diverse celebration of autumn and Halloween in the Maldives.
Soneva Fushi, situated within the Maldives’ Baa Atoll UNESCO Biosphere Reserve, has been named winner of the SeiBellissimi Art of Hospitality Award as part of The World’s 50 Best Hotels 2025. The accolade is one of two special awards announced ahead of the official ceremony on 30 October. The award is based on votes from more than 800 members of the Academy, who were asked to identify the hotel where they experienced their single-best hospitality moment within the two-year voting period.
The award recognises the quality of service that ensures guests feel cared for throughout their stay. It celebrates the work of a property and its entire team, acknowledging excellence in areas ranging from reception and housekeeping to amenities and food and beverage services. Voters were asked to consider ambience, unique experiential elements, and the warmth of the hospitality on offer.
Soneva Fushi, the original Soneva resort and regarded as the model for barefoot luxury, is located on one of the Maldives’ largest and least developed islands. The resort comprises 71 private villas, either set amidst dense jungle or positioned above the ocean. Guests are invited to embrace a slower pace of life, with experiences ranging from deserted island picnics and wellness treatments at Soneva Soul to curated events under the Soneva Stars calendar.
Emma Sleight, Head of Content for The World’s 50 Best Hotels, said: “This award celebrates the foundation of hospitality and honours the emotional connection that guests have with a hotel and its team. For three decades, Soneva Fushi has been delivering memorable service at the highest level that puts the guest at the heart of every interaction. A mainstay of The World’s 50 Best Hotels list since the awards’ inception, Soneva Fushi is a worthy winner of the SeiBellissimi Art of Hospitality Award, setting a benchmark of all-encompassing excellence one stay at a time.”
Each villa offers extensive indoor and outdoor living space, private pools and ocean views. A distinctive feature of the resort is its Barefoot Guardians – dedicated butlers assigned to each villa to provide personalised service. Available at all times, they arrange every aspect of the guest experience, from zipline adventures and snorkelling at Hanifaru Bay to stargazing at the observatory or dining in one of 14 restaurants. The Barefoot Guardians also manage the Soneva Stars calendar, which hosts international chefs, wellness specialists and sporting figures.
Antony Paton, General Manager of Soneva Fushi, said: “This award belongs to the entire team at Soneva Fushi. It is a reflection of our shared purpose to create moments of joy, connection and wonder every single day. Being recognised by The World’s 50 Best Hotels affirms that the quiet magic we strive for is not only felt by our guests, but remembered. And that, to us, is the greatest reward.”
Giancarlo Mancino, Chief Executive Officer of SeiBellissimi, added: “At Soneva Fushi, hospitality is a seamless extension of a lifestyle deeply rooted in sustainability, wellness and mindful luxury. Founded with a slow life philosophy, every experience here is a tribute to living in harmony with nature, honouring health-conscious principles, and crafting each moment with genuine care. This devotion to sustainable elegance and the art of well-being is the perfect mirror of SeiBellissimi’s own values: Italian craftsmanship, conviviality, and a respect for quality that goes beyond the ordinary.”
The World’s 50 Best Hotels 2025 ceremony will take place at Old Billingsgate in London on Thursday 30 October, where Soneva Fushi will formally receive the SeiBellissimi Art of Hospitality Award.
Minor Hotels, a global hospitality group operating nine resorts in the Maldives, has announced that three of its properties were recognised at the Travel Trade Maldives (TTM) Awards 2025. The annual awards celebrate achievements across 28 categories, with winners selected through votes cast by guests and travel partners.
Niyama Private Islands Maldives received the award for Best Family Resort. The property is known for offering experiences for all ages, with facilities including a playground, splash park, and gourmet kitchen at its children’s club, alongside an extensive schedule of activities. Young guests are provided with age-appropriate experiences such as snorkelling safaris, cooking classes, surf lessons, and outdoor cinema evenings.
Accommodation includes a variety of spacious villas and pavilions, such as the newly renovated Deluxe Family Beach Pool Villa. Combined with diverse dining options, recreational activities, and personalised service, the resort seeks to provide both adventure and relaxation for families.
Avani+ Fares Maldives Resort was named Best Beach Resort, reflecting its setting of white sands, turquoise lagoons, and coconut groves within Baa Atoll, a UNESCO Biosphere Reserve. The resort offers contemporary villas, including Beach Pool Villas and Two-Bedroom Beach Pool Villas, with direct beach access.
Since opening in 2023, Avani+ Fares has aimed to introduce a laid-back approach to Maldivian holidays, combining modern design with the natural environment. Guests can participate in activities ranging from water sports and wellness to dining and cultural programmes.
NH Collection Maldives Havodda Resort was awarded Best Dive Resort, recognised for its accessible house reef and marine biodiversity. Located close to the shoreline, the reef offers opportunities for snorkellers and divers of all levels, with frequent encounters with species such as reef sharks, turtles, rays, and tropical fish.
The resort also provides access to the dive sites of Gaafu Dhaalu Atoll, where PADI-certified instructors guide guests through channels, thilas, and reef walls.
In addition to these three awards, Minor Hotels’ properties received 12 finalist nominations across seven categories. These included its newest addition, NH Maldives Kuda Rah Resort, which was shortlisted in three categories.
The group’s nominations at the TTM Awards 2025 were:
- Best Beach Resort: Avani+ Fares and NH Collection Maldives Havodda
- Best Family Resort: Niyama, Avani+ Fares, and NH Maldives Kuda Rah
- Best Boutique Resort: NH Maldives Kuda Rah
- Best Culinary Resort: Niyama
- Most Picturesque Resort: NH Collection Maldives Havodda
- Best Surf Resort: Niyama
- Best Dive Resort: Avani+ Fares, NH Collection Maldives Havodda, and NH Maldives Kuda Rah
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