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Maldives’ 2022 tourist arrivals cross 1 million

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Maldives on Friday welcomed the one millionth visitor of 2022.

At an event held at Velana International Airport Friday morning, officials from the Maldives Marketing and Public Relations Corporation (MMPRC) and the tourism ministry welcomed Daniela Kilnarova from Czech Republic.

The event commenced with the stamping of the one millionth visitor by the Maldives immigration. The one millionth visitor was then escorted with a traditional Maldivian Bodu Beru performance to the VIP lounge where they were welcomed by top officials from the tourism ministry, MMPRC, Maldives Border Miles and Maldives Airports Company Limited (MACL).

Speaking about this decisive achievement, MMPRC CEO Thoyyib Mohamed commended all involved in realising this achievement despite numerous challenges faced due to global issues.

“This is a joyous occasion, to be able to welcome 1 million tourists to our shores despite the hurdles we are facing. This is a combined effort of government authorities, policymakers, tourism sector employees, and stakeholders who are working hard, day and night, to get here. And while we celebrate this milestone, it hardly means our work is over- in fact we have to strengthen our efforts, with renewed dedication to defend our position as the World’s Leading Destination and achieve our targets. MMPRC has been and will continue our efforts to market the Sunny Side of Life globally,” he said.

Earlier this year, President Ibrahim Mohamed Solih announced that the nation aims to welcome 1.6 million tourist visitors to the Maldives in 2022.

Arrivals for this year, as of 31st July 2022, see India as the top source market to the Maldives with 136,828 visitors, followed closely by the United Kingdom with 109,926 visitors. Other top markets include Russia, with 101,409 visitors, Germany, with 76,224 visitors, and Italy with 53,588.

The remainder of the top 10 source markets so far this year comprises the United States, France, Saudi Arabia, Switzerland, and Spain.

India has maintained its spot in the top 3 source markets to the Maldives since the onset of the pandemic, especially as China closed their borders for international travel. As of today, Chinese borders remain closed.

MMPRC has been steadfast in their efforts to promote the Maldives and maintain destination presence across our key markets. MMPRC has conducted 16 campaigns in India so far, including participation in leading fairs such as OTM, SATTE, TTF Travel and Tourism Fair, and MILT Congress. Additionally, MMPRC conducted a roadshow, several familiarisation trips, webinars, and campaigns with leading publications and tourism companies. These efforts have played an instrumental role in positioning India as the top source market for the Maldives this year.

Maldives’ second top market this year, the UK market, has remained a top source market for the Maldives since 2020. MMPRC has conducted 7 high-level campaigns in the UK, among which were joint campaigns with; media organisations such as News UK; airlines such as British Airways; and leading tourism firms such as Kuoni, Destination 2, IF Only, and Blue Bay Travel. In addition to a familiarisation trip, MMPRC was also a sponsor of the British National Film Awards.

The Maldives has long remained a dream destination amongst Russians. To maintain Russia’s position as a top source market, MMPRC conducted 10 campaigns so far this year. MMPRC’s diverse activities in Russia include social media marketing campaigns, workshops, and joint campaigns. MMPRC has also taken part in the Moscow Dive Show and LTM Moscow – two incredibly successful fairs.

Germany has been steadily growing as a vibrant and rewarding market for the Maldives throughout the past years. MMPRC conducted 8 activities for the German market so far this year. Alongside a familiarisation trip, MMPRC conducted several successful joint campaigns with leading publications. Connoisseur Circle, a leading luxury publication in Germany, awarded the Maldives with the title ‘Best Luxury Destination of The Year’. MMPRC also took part in IMEX Frankfurt – a leading travel and tourism fair held in Germany.

The Italian market, one of the traditional top source markets to the Maldives, has returned this year. The first tourist visitors to the Maldives in 1972 were a group from Italy. Since then, the market has held strong for 50 years, with an immense potential to hold its position as a top market in the Maldives in the years to come. MMPRC conducted 8 activities for the market. These include E-learning programs, joint marketing campaigns with major tour operators in the market, and a campaign with Green Me aimed at utilising the emerging trend of sustainable travel from the Italian market. MMPRC also took part in BIT Milan this year to great success.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Sun Siyam unveils new identity and signature experiences

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Sun Siyam has unveiled a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand’s evolution introduces a new statement anchored in The Home of the Maldivian Spirit, reinforcing its position as one of the Maldives’ most culturally authentic resort operators. The transformation enhances guest journeys through the introduction of Signature Experiences across all six resorts and strengthens customer relationships via Siyam Rewards.

The group has unified its five Maldivian resorts and Sri Lankan retreat under a single identity, The House of Siyam. To provide greater clarity for guests and partners, properties are now grouped under three distinct collections: Luxury, Privé, and Lifestyle.

  • Luxury Collection: Representing the highest calibre of island indulgence, led by Sun Siyam Iru Fushi, this collection offers premium exclusivity.
  • Lifestyle Collection: Designed for energetic adventure and diverse experiences, Sun Siyam Olhuveli and Siyam World form part of this portfolio.
  • Privé Collection: Centred on privacy and bespoke comfort, Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka comprise this category.

A central feature of the transformation is the introduction of Signature Experiences, designed to extend beyond villa stays and integrate Maldivian heritage and imagination into every visit. Guests may participate in Maldivian Roots, a weekly culinary and cultural series, book the Maldives’ first overwater photo studio, the Insta Villa, or enjoy the atmosphere at the Sun Siyam Beach Club. Other offerings include the Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas.

The brand has also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, and optional carbon offsets. Members benefit from rewards starting with their first booking. Each stay contributes to marine conservation and community projects through the group’s sustainability initiative, Sun Siyam Care.

Reflecting on this milestone, Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said, “When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”

Chief Executive Officer Deepak Booneady added, “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.”

The redesigned website, sunsiyam.com, brings the new brand identity across all touchpoints with a look and feel that is both distinctly Maldivian and modern.

The rebrand was developed with leading industry experts: JHAGGER&CO as brand advisors; StudioSixty7, led by Lee McNichol and Jose Rivero, for interior restyling; and Dominik Ruhl, a Maldives hospitality pioneer, for operational standards and experiences. Implementation was carried out by Sun Siyam’s operations team, General Managers, Resort Managers, and brand, sales, marketing, and public relations teams, coordinated by Abdulla Thamheed, VP of Operations.

The outcome is a design system that retains Maldivian heritage while embracing a contemporary edge.

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The St. Regis Maldives Vommuli Resort wins ‘Best Design Resort’ at TTM Awards

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The St. Regis Maldives Vommuli Resort has been named ‘Best Design Resort’ at the TTM Awards 2025, an accolade that recognises architectural excellence combining innovation with distinctive aesthetics. The award highlights the resort’s position as one of the Maldives’ most striking luxury properties, known for its design vision and refined guest experiences.

Located on a private island in Dhaalu Atoll, the resort is distinguished by its architectural concept created by Singapore-based WOW Architects. Its design draws inspiration from the natural environment of the Maldives, incorporating organic forms and local motifs with a modern interpretation. Among the resort’s most notable structures are the Whale Bar, shaped in the likeness of a whale shark, and the overwater Iridium Spa, designed to resemble a seashell, both exemplifying the seamless integration of luxury and nature.

The property’s design approach extends across its 77 private villas, positioned to offer either ocean or jungle views. Each villa is designed to blend with the island landscape, integrating sustainable elements while maintaining comfort, privacy, and style. The resort’s spaces reflect a balance between contemporary lines and Maldivian influences, creating a distinct sense of place.

The TTM Awards, presented annually during Travel Trade Maldives (TTM), recognise outstanding contributions to the region’s hospitality sector. This year’s award reinforces The St. Regis Maldives Vommuli Resort’s reputation as a leader in design and attention to detail.

Since its opening, the resort has become known for uncompromising luxury, featuring celebrated dining options, an extensive wine cellar, and curated experiences supported by the signature St. Regis Butler Service. The recognition at the TTM Awards 2025 further strengthens its status as a global benchmark in design-led hospitality.

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Festive escapes await at Sheraton Maldives Full Moon Resort & Spa

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Sheraton Maldives Full Moon Resort & Spa has announced its Festive Early Bird package, inviting guests to celebrate the holiday season amidst tropical gardens and white sandy beaches. Available for stays between 20 December 2025 and 10 January 2026, the offer combines dining, family-friendly experiences, and wellness, creating a seamless festive escape.

The package includes a full-board meal plan across the resort’s restaurants. Children aged 11 and under stay and dine with compliments when sharing accommodation with their parents, reinforcing the family-focused spirit of the season.

Each day begins with a buffet breakfast at Feast, featuring fresh juices, coffees, and teas. Lunch is served à la carte across four venues, with menus showcasing Mediterranean, Indian, Mexican, and Asian-inspired cuisine. Evenings offer either a buffet dinner at Feast or a curated three-course à la carte menu at selected outlets. Adults also receive dining credits to experience the distinctive Thai flavours of Baan Thai or seafood specialities at Sea Salt.

Guests benefit from complimentary shared speedboat transfers from Velana International Airport, ensuring a smooth arrival. During their stay, they may enjoy activities such as paddleboarding, kayaking, snorkelling, and tennis. Additional relaxation awaits at Shine Spa for Sheraton, where a 15% saving is available on selected treatments.

The resort has tailored the festive programme with carefully considered details, blending leisure, cuisine, and wellness to create lasting memories. The Festive Early Bird package reflects the essence of a Maldivian holiday, combining turquoise waters, pristine beaches, and moments of celebration.

Reservations for the Festive Early Bird package are open until 15 October 2025, offering guests the opportunity to secure a seasonal retreat at Sheraton Maldives Full Moon Resort & Spa.

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