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Maldives’ 2022 tourist arrivals cross 1 million

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Maldives on Friday welcomed the one millionth visitor of 2022.

At an event held at Velana International Airport Friday morning, officials from the Maldives Marketing and Public Relations Corporation (MMPRC) and the tourism ministry welcomed Daniela Kilnarova from Czech Republic.

The event commenced with the stamping of the one millionth visitor by the Maldives immigration. The one millionth visitor was then escorted with a traditional Maldivian Bodu Beru performance to the VIP lounge where they were welcomed by top officials from the tourism ministry, MMPRC, Maldives Border Miles and Maldives Airports Company Limited (MACL).

Speaking about this decisive achievement, MMPRC CEO Thoyyib Mohamed commended all involved in realising this achievement despite numerous challenges faced due to global issues.

“This is a joyous occasion, to be able to welcome 1 million tourists to our shores despite the hurdles we are facing. This is a combined effort of government authorities, policymakers, tourism sector employees, and stakeholders who are working hard, day and night, to get here. And while we celebrate this milestone, it hardly means our work is over- in fact we have to strengthen our efforts, with renewed dedication to defend our position as the World’s Leading Destination and achieve our targets. MMPRC has been and will continue our efforts to market the Sunny Side of Life globally,” he said.

Earlier this year, President Ibrahim Mohamed Solih announced that the nation aims to welcome 1.6 million tourist visitors to the Maldives in 2022.

Arrivals for this year, as of 31st July 2022, see India as the top source market to the Maldives with 136,828 visitors, followed closely by the United Kingdom with 109,926 visitors. Other top markets include Russia, with 101,409 visitors, Germany, with 76,224 visitors, and Italy with 53,588.

The remainder of the top 10 source markets so far this year comprises the United States, France, Saudi Arabia, Switzerland, and Spain.

India has maintained its spot in the top 3 source markets to the Maldives since the onset of the pandemic, especially as China closed their borders for international travel. As of today, Chinese borders remain closed.

MMPRC has been steadfast in their efforts to promote the Maldives and maintain destination presence across our key markets. MMPRC has conducted 16 campaigns in India so far, including participation in leading fairs such as OTM, SATTE, TTF Travel and Tourism Fair, and MILT Congress. Additionally, MMPRC conducted a roadshow, several familiarisation trips, webinars, and campaigns with leading publications and tourism companies. These efforts have played an instrumental role in positioning India as the top source market for the Maldives this year.

Maldives’ second top market this year, the UK market, has remained a top source market for the Maldives since 2020. MMPRC has conducted 7 high-level campaigns in the UK, among which were joint campaigns with; media organisations such as News UK; airlines such as British Airways; and leading tourism firms such as Kuoni, Destination 2, IF Only, and Blue Bay Travel. In addition to a familiarisation trip, MMPRC was also a sponsor of the British National Film Awards.

The Maldives has long remained a dream destination amongst Russians. To maintain Russia’s position as a top source market, MMPRC conducted 10 campaigns so far this year. MMPRC’s diverse activities in Russia include social media marketing campaigns, workshops, and joint campaigns. MMPRC has also taken part in the Moscow Dive Show and LTM Moscow – two incredibly successful fairs.

Germany has been steadily growing as a vibrant and rewarding market for the Maldives throughout the past years. MMPRC conducted 8 activities for the German market so far this year. Alongside a familiarisation trip, MMPRC conducted several successful joint campaigns with leading publications. Connoisseur Circle, a leading luxury publication in Germany, awarded the Maldives with the title ‘Best Luxury Destination of The Year’. MMPRC also took part in IMEX Frankfurt – a leading travel and tourism fair held in Germany.

The Italian market, one of the traditional top source markets to the Maldives, has returned this year. The first tourist visitors to the Maldives in 1972 were a group from Italy. Since then, the market has held strong for 50 years, with an immense potential to hold its position as a top market in the Maldives in the years to come. MMPRC conducted 8 activities for the market. These include E-learning programs, joint marketing campaigns with major tour operators in the market, and a campaign with Green Me aimed at utilising the emerging trend of sustainable travel from the Italian market. MMPRC also took part in BIT Milan this year to great success.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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OZEN LIFE MAADHOO debuts Wind Villa with Jacuzzi & Slide

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OZEN LIFE MAADHOO has announced the introduction of its newest villa category, the Wind Villa with Jacuzzi & Slide, offering guests a playful yet luxurious twist to their Maldivian getaway. Designed for travellers seeking both relaxation and excitement, the new villa combines captivating ocean views with dynamic features for an unforgettable island experience.

Located at the edge of the island, the Wind Villa enjoys a prime sunrise position and includes a spacious bedroom with high ceilings, an elegant outdoor lounge, and direct access to the lagoon’s clear waters. The addition of a private Jacuzzi and waterslide adds an element of adventure and intimacy, ideal for couples or small families in search of both tranquillity and fun.

Guests can unwind on the sun-drenched deck, enjoy a soothing soak under the Maldivian skies, or take a refreshing slide into the turquoise lagoon, surrounded by the serene beauty of Maadhoo’s shimmering waters.

Stéphane Laguette, Chief Commercial Officer of Atmosphere Core, commented: “Imagining the children’s faces when they see for the first time the striking blue lagoon off the terrace and the bonus of sliding directly into the warm, calm waters below is a joy in itself. What’s even more delightful is the thought of adults embracing the same experience – sliding by day, then later cuddling beneath the starlit Maldivian sky in a hot Jacuzzi, bubbles all around – including in their flute glass! We are thrilled to introduce the Wind Villa with Jacuzzi & Slide, a fresh take on luxury that fuses private leisure with a sense of adventure. This new category reflects our commitment to creating memorable experiences for families and couples seeking a vibrant or romantic island retreat.”

The launch of the Wind Villa coincides with the upcoming holiday season and follows recent enhancements across the resort, including new pool additions to the Earth Villas. OZEN LIFE MAADHOO continues to evolve its offerings to elevate the guest experience.

With its contemporary design, luxurious comforts, and imaginative features, the Wind Villa with Jacuzzi & Slide offers a refreshing balance of indulgence and exhilaration—an experience that perfectly captures the resort’s philosophy of joyful island living.

Stay More & Pay Less with 20% savings when booking directly. These one-of-a-kind exclusive rates ensure a perfectly tailored Maldivian escape. Discover more at theozencollection.com.

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Awards

Sun Siyam Group shines at Global Peace Hospitality Summit with multiple international awards

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In a distinguished evening celebrating global unity and purpose, Sun Siyam Group and its Founder and Chairman, Ahmed Siyam Mohamed, received top honours at the Global Peace Hospitality Summit & Awards 2025, held in Dubai. Organised by the Global Peace Institute (UK) in partnership with Impact Hub UAE, the summit welcomed over 200 leaders and delegates from 46 nations under the theme “Peace Through Hospitality.”

Siyam was awarded three of the night’s highest distinctions — the Golden Sail of Distinction and two Lifetime Achievement Awards for Hospitality & Service Excellence and Entrepreneurship & Business Innovation. He was the only recipient to receive all three accolades.

These awards recognised Siyam’s pioneering role in shaping the Maldives into a world-class tourism destination, as well as his longstanding contributions to national development, philanthropy, and youth empowerment. His leadership continues to exemplify how business success can align with sustainability and social progress to create lasting, positive impact.

In addition to these individual honours, Sun Siyam Group achieved six major awards across its resort portfolio, reaffirming its reputation as a leader in peace-driven hospitality and sustainable luxury.

The recognised resorts included:

  • Siyam World Maldives – World’s Leading Lifestyle Resort
  • Sun Siyam Pasikudah, Sri Lanka – Luxury Beachfront Retreat of the Year
  • Sun Siyam Vilu Reef – Peaceful Indulgence Award
  • Sun Siyam Iru Fushi – Luxury Peace Retreat
  • Sun Siyam Iru Veli – Maldives’ Leading All-Inclusive Luxury Resort
  • Sun Siyam Olhuveli – Indian Ocean’s Leading Family Lifestyle Resort

Siyam was joined at the event by his wife, Soukayna Hadfi, Vice President of Operations Abdulla Thamheed, Assistant Group General Manager and Sun Siyam Olhuveli General Manager Hassan Adil, and members of the brand’s Middle East sales and PR representation team, proudly representing Maldivian hospitality on the global stage.

The evening also witnessed the launch of the Golden Wing of Peace Movement, a new international initiative designed to unite leaders, creators, and institutions around conscious leadership and community-centred business. The gala featured two Wings of Harmony fashion showcases by Egyptian designer Nadine Ellithy, symbolising compassion, culture, and creativity as universal expressions of peace. The keynote address was delivered by General Dr Mohammed Al Shamsi, who highlighted the UAE’s growing role as a global exemplar of coexistence.

The Global Peace Institute (UK), an independent non-profit organisation promoting peace, diplomacy, and education, has previously hosted successful summits in London, Scotland, Singapore, Malaysia, and Thailand. Its Dubai edition reflected the deepening connection between hospitality and mindful leadership in a global context.

For Sun Siyam Group, the honours mark yet another milestone in a journey defined by Maldivian authenticity, mindful luxury, and purposeful hospitality — continuing a legacy of welcome, integrity, and global connection.

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Drink

Sirru Fen Fushi launches global mixology series ‘Behind the Bar’

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Sirru Fen Fushi – Private Lagoon Resort, celebrated for its wild luxury and immersive reconnection experiences, has announced the latest chapter in its Sirru Icon Series: Behind the Bar. Taking place from 18 to 19 November 2025, this global mixology showcase will bring together some of the world’s most acclaimed bartenders for a celebration of artistry, innovation, and craftsmanship in the world of cocktails.

Following the success of Pilates Escape, The Michelin Series, and Golden Week with Opium Bar Bangkok, this new experience invites guests to indulge in liquid artistry as internationally renowned mixologists transform the resort’s signature bar venues into stages of creativity, culture, and taste. The event will feature a curated cocktail selection inspired by Sirru Fen Fushi’s lagoon and coral ecosystem, accompanied by live music, inventive culinary pairings, and the island’s dynamic social ambience.

Building on the debut of Opium Bar Bangkok, Behind the Bar will welcome a distinguished lineup of mixology legends from Asia’s 50 Best Bars, including Colin Chia from Nutmeg & Clove in Singapore, Hidetsugu Ueno from Bar High Five in Tokyo, and Nick Wu from Bar Mood in Taipei. Each brings a unique approach to storytelling and sensory experience, offering guests an exclusive opportunity to savour world-class cocktails within an intimate Maldivian setting.

True to the resort’s ethos of purposeful living, the Behind the Bar series emphasises mindful indulgence and cultural exchange. Visiting mixologists will collaborate with Sirru Fen Fushi’s culinary and beverage team, integrating local herbs, lagoon botanicals, and sustainable methods to create drinks that embody the concept of wild luxury with conscience.

“Behind the Bar isn’t just about cocktails; it’s about connection, culture, and creativity. Every experience we create at Sirru Fen Fushi has a purpose—it’s our way of bringing people together through stories and craftsmanship,” said Gerhard Stutz, General Manager of Sirru Fen Fushi.

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