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Maldives’ 2022 tourist arrivals cross 1 million

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Maldives on Friday welcomed the one millionth visitor of 2022.

At an event held at Velana International Airport Friday morning, officials from the Maldives Marketing and Public Relations Corporation (MMPRC) and the tourism ministry welcomed Daniela Kilnarova from Czech Republic.

The event commenced with the stamping of the one millionth visitor by the Maldives immigration. The one millionth visitor was then escorted with a traditional Maldivian Bodu Beru performance to the VIP lounge where they were welcomed by top officials from the tourism ministry, MMPRC, Maldives Border Miles and Maldives Airports Company Limited (MACL).

Speaking about this decisive achievement, MMPRC CEO Thoyyib Mohamed commended all involved in realising this achievement despite numerous challenges faced due to global issues.

“This is a joyous occasion, to be able to welcome 1 million tourists to our shores despite the hurdles we are facing. This is a combined effort of government authorities, policymakers, tourism sector employees, and stakeholders who are working hard, day and night, to get here. And while we celebrate this milestone, it hardly means our work is over- in fact we have to strengthen our efforts, with renewed dedication to defend our position as the World’s Leading Destination and achieve our targets. MMPRC has been and will continue our efforts to market the Sunny Side of Life globally,” he said.

Earlier this year, President Ibrahim Mohamed Solih announced that the nation aims to welcome 1.6 million tourist visitors to the Maldives in 2022.

Arrivals for this year, as of 31st July 2022, see India as the top source market to the Maldives with 136,828 visitors, followed closely by the United Kingdom with 109,926 visitors. Other top markets include Russia, with 101,409 visitors, Germany, with 76,224 visitors, and Italy with 53,588.

The remainder of the top 10 source markets so far this year comprises the United States, France, Saudi Arabia, Switzerland, and Spain.

India has maintained its spot in the top 3 source markets to the Maldives since the onset of the pandemic, especially as China closed their borders for international travel. As of today, Chinese borders remain closed.

MMPRC has been steadfast in their efforts to promote the Maldives and maintain destination presence across our key markets. MMPRC has conducted 16 campaigns in India so far, including participation in leading fairs such as OTM, SATTE, TTF Travel and Tourism Fair, and MILT Congress. Additionally, MMPRC conducted a roadshow, several familiarisation trips, webinars, and campaigns with leading publications and tourism companies. These efforts have played an instrumental role in positioning India as the top source market for the Maldives this year.

Maldives’ second top market this year, the UK market, has remained a top source market for the Maldives since 2020. MMPRC has conducted 7 high-level campaigns in the UK, among which were joint campaigns with; media organisations such as News UK; airlines such as British Airways; and leading tourism firms such as Kuoni, Destination 2, IF Only, and Blue Bay Travel. In addition to a familiarisation trip, MMPRC was also a sponsor of the British National Film Awards.

The Maldives has long remained a dream destination amongst Russians. To maintain Russia’s position as a top source market, MMPRC conducted 10 campaigns so far this year. MMPRC’s diverse activities in Russia include social media marketing campaigns, workshops, and joint campaigns. MMPRC has also taken part in the Moscow Dive Show and LTM Moscow – two incredibly successful fairs.

Germany has been steadily growing as a vibrant and rewarding market for the Maldives throughout the past years. MMPRC conducted 8 activities for the German market so far this year. Alongside a familiarisation trip, MMPRC conducted several successful joint campaigns with leading publications. Connoisseur Circle, a leading luxury publication in Germany, awarded the Maldives with the title ‘Best Luxury Destination of The Year’. MMPRC also took part in IMEX Frankfurt – a leading travel and tourism fair held in Germany.

The Italian market, one of the traditional top source markets to the Maldives, has returned this year. The first tourist visitors to the Maldives in 1972 were a group from Italy. Since then, the market has held strong for 50 years, with an immense potential to hold its position as a top market in the Maldives in the years to come. MMPRC conducted 8 activities for the market. These include E-learning programs, joint marketing campaigns with major tour operators in the market, and a campaign with Green Me aimed at utilising the emerging trend of sustainable travel from the Italian market. MMPRC also took part in BIT Milan this year to great success.

MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Villa Nautica’s festive glow: Yoga at sunrise, fireworks at midnight

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Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.

The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.

For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.

A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.

Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.

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JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’

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JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.

Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.

Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.

The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.

Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.

The island features a series of advanced well-being spaces, including:

  • CORE: a movement and fitness zone
  • AREKA: a transformative treatment centre
  • KAASHI: a hydrotherapy hall
  • SEDA: a sound-healing room
  • Ocean Sala: an open-air meditation and relaxation deck

Each space is designed to nurture a profound connection with nature and the self.

The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.

The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.

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Coco Bodu Hithi wins Best Waterside Hotel at Condé Nast Johansens Awards 2026

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Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.

Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.

Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.

Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.

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