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Gunter Pauli: Visions of a blue economy
By Shamman Zahir
The man nicknamed as the Steve Jobs of sustainable development, Gunter Pauli designs and implements businesses by using what is locally available. Best known for his book, The Blue Economy (published first in 2009 now translated in +50 languages), looks at this concept in which what is good for you and the environment should not have to cost more unlike what a green economy suggests.
Maldives Insider team had the opportunity to discuss with Gunter what this could mean for the Maldives as a country at the forefront of countries to be affected by rapid climate change.
He believes that with new insights you can correct the errors in your ways and it is never too late to do the right thing. The man truly believes in his work and ethics, that he does not have a car to this day since 1994. We are certainly not suggesting you change your way of life overnight, but simply hear out what Gunter has to say.
Maldives Insider: Tell us briefly how you started on this path you’re on now.
Gunter Pauli: I established the first ecological factory in history, correct. We had to have a factory that has no waste, emits no emissions, that should pay its staff to come on a bike instead of using a ride share service, it was a surprise to the world at the time. I launched the concept of Zero emissions. Any business should be a zero emissions business. Not net zero in 2030 or 2040. Now! This was in 1989. So, I built the first factory practicing what I had proposed. It was a major success.
MI: What interested you to focus your efforts into this line of work?
GP: It gives you dignity. How much dignity is it to have a chicken frozen in Brazil on your plate here? It satisfies your need to eat. It’s a very basic principle. I figure out what I have and go from there. I will give you an example close to home. You have the largest seaplane fleet in the world. Where does the fuel come from? It is imported. When fuel price increases, it directly effects the airfare at the same pace. This causes a huge drain on the cash available in the country. Do people realise that the algae growing in the sea, that they have the fuel you need to power the aircrafts? Give it a chance! You have it already; the raw materials are around us. It has no dignity to have to import fuel to have to fly people around the nation.
Here is an interesting story. A whale’s heart. It’s pumping thousand litres per pulse. How much electricity does it need to pump? You would imagine a lot. The reality is though, it’s only 6 volts. If you tell an engineer, I have a pump of 6 volts that can pump 1000 litres then the initial reaction would be, impossible. Although there are million whales in the ocean that already do this. So similarly, you have mangroves here. You bite into a leaf, it’s not salty. Yet its roots stand in salt water. This is due to reverse osmosis and capillary action. A mangrove does not use pumps, instead it uses thin tubes called capillaries for its function. So, at the end of the day, be innovative, be more creative.
Blue economy challenges people to start with what you have. Not for you to get filthy rich fast. It is to stamp out poverty and to have an abundance of drinking of water available to all. The mangroves are not suffering, why do you suffer?
MI: What are your thoughts on green energy and how it will benefit the Maldives, especially the tourism sector?
GP: It’s by doing a thousand little steps. We don’t need signed pledges of carbon emissions to be cut down by a certain date. What we need is owners and management that sets these goals with a clear objective in mind. Go to the root causes and figure it out. The same quality assurance imposed on marketing and customer satisfaction applied to sustainability is what we need. Risk analysis is common in business, new technology lets wait and see how it goes is the common script. We believe in the ideas as much to invest in them ourselves. The technology is here today.
Sustainable resorts are the future. With an increasing number of conscious consumers more people would be inclined to spend their money knowing that this stay offsets their carbon footprint.
First, set your goals clearly. Second, be impatient. Don’t push what needs to be done for later. The third thing is, with one initiative aim to meet multiple goals.
MI: What are the biggest challenges you’d predict moving forward with the ideas of a blue economy? There will be critics who’d rather have the convenience now than sustainability. What is your response to that?
GP: My response is, what do you want in life? Do you want convenience or do you want to have happiness and health? It is as simple as that. It’s your choice. Many people choose convenience and that is why we have 50 percent of the world now obese. Is that what we want to have or happiness and health? I am not saying you shouldn’t eat the frozen chicken. What I am saying is it is important to think out of the box in terms of how can I feed the people on my island with what is available to us. Particularly after Covid I believe more people would rather have happiness and health.
I will tell you of a real-life example from Las Gaviotas, Colombia. In 1984, we decided on a region where 70 percent of the people have diabetes and gastro intestinal issues. We decided to find out what was causing this. We asked ourselves, what do we need to take the root cause away? You have to have a good job, with good physical exercise, food without excessive sugar and water that is rich in the right minerals. Hm, that sounds like we have to regenerate a forest.
That requires a lot of manual labor, it creates shade and better water quality. I am happy to report to you 30 years after we started, we had to close the hospital due to lack of patients. It is a the only such case in the world. That is 8000 hectors of forest land and 12,000 people living without a hospital.
MI: Given that it is one of the hottest summers on record, the timing of this interview is ironic. Of all the possible course of action, what should be top priority right now?
GP: We cannot do a change of the global system overnight. It’s about small initiatives making an impact. That is why I am so interested in the Maldives. 100’s of islands with small populations. If the Maldives can show that it can be done, it is a lesson to the world. The Maldives is a humble and modest nation. You don’t say, we know. Instead have the attitude of can I learn from you?
I was able to 15 years ago to design the first large island that is a 100 percent fossil fuel free. In Spain called El Hierro. The island was at the end of its life. The younger generation wanted to live in the bigger cities such as Barcelona, Valencia and Madrid. The elders said, what can we do to reverse this? We offer subsidies, we offer free education but they aren’t coming. I said you have to offer the next generation a challenge. To become a 100 percent fossil fuel free island. They asked how? I asked what do you have around you? They have an elevation and old craters exist. We designed a system with 5 windmills and pumping of water up and down. We have the first 100 percent reverse osmosis desalination plant and pump the water to the highest crater (700m) and when there is no wind and the water comes down, we generate hydropower. Financially it didn’t work unless we integrated both the water and power production. What used to be an expense, now accounts for 15 percent of its income by supplying water to its people. When we first started on the island there was 5600 people on the island. Today they have 12800. People came back. Why? People thought it was a great idea to live in a self-sufficient island. With these concepts it opened up jobs and new engineers required to have gravity feed systems.
My message is, take those small steps. The small initiatives make a big impact over time.
MI: Maldives currently takes a green tax from the tourism sector, what would be the best way to use such funds in your opinion?
GP: Make your islands free of fuel. It is a big drain on your cash. Being a small country, solar is expensive and takes up a lot of space. The wind reserves and structure are not as feasible to have windmills nor would it be aesthetic. What is the most innovative but practical steps you can take to turn things around? I have made suggestions of how you can produce your fuel with very little space. If that can be accomplished it helps the brand image and convinces consumers to spend consciously.
The right leaders are very important. A leader is not necessarily a boss. It is one who gives an incredible example with performance and transparency striving towards your goals.
MI: What is your message to those interested in contributing to this work?
GP: Start young! You want to be happy and healthy having the energy I have at this age, start young. Do what you believe in. Focus on what is giving you results. Sometimes, results can take a long time. Don’t always accept the easy way. Rome was not built in one day. Blue economy captures that philosophy and adds science. If you have science as the backbone and these philosophies as a foundation, you can do a lot in the world similar to this
(Gunter hands me a business card that looks like any other.)
What you have there is stone paper. It takes up no water. Traditional methods of paper from cutting down trees, to produce 1 ton of paper, takes approximately 6,000 tonnes of water. This novel paper uses up no water and no plants. It was a challenge to the engineers to scale up production. The first sheet, the proof of concept was easy to make. The proof of operation means you need machines that are running constantly. That took 17 years. Modern capital demands are more instant return of investments which should not always be the case. Walking on a coral beach I now say, you’re walking on paper. That is what we are currently doing in Morocco. Sixty-seven percent less carbon emissions and recyclable forever.
Wake up in the morning and look up at the sky. The sky is the limit. We bombard our youth with all the problems in the world.
If you set your goals clear, you can do it. Instead of it can’t be done have a mindset of how can it be done?
JW Marriott Kaafu Atoll Island Resort has announced an exclusive partnership with BABOR, the internationally acclaimed German skincare brand, marking a new chapter in luxury wellness in the Maldives. This collaboration introduces BABOR’s high-performance skincare treatments to the Overwater Spa by JW, offering guests a fusion of advanced formulations and tranquil island experiences.
According to Srikanth Devarapalli, General Manager of JW Marriott Kaafu Atoll Island Resort, the partnership reflects the resort’s dedication to mindful living, sustainability, and holistic well-being. “Together, we are redefining wellness with transformative treatments at Spa by JW, that harmonise precision skincare with the serene beauty of the Maldives,” Devarapalli noted.
As a first for the country, the resort will offer BABOR’s signature treatments, including the prestigious SeaCreation line. This anti-aging collection utilises marine-based biotechnology and potent oceanic ingredients to revitalise the skin and restore its radiance.
The exclusive Ocean Bliss treatment, crafted specifically for the Overwater Spa by JW, blends BABOR’s SeaCreation products with soothing elements inspired by the surrounding ocean. This luxurious ritual promises visible skincare results and deep relaxation, set within the spa’s four overwater villas, which house six treatment rooms designed to enhance the sensory connection with the Maldivian seascape.
Located in Kaafu Atoll’s largest lagoon and only 15 minutes by boat from Velana International Airport, the JW Marriott Kaafu Atoll Island Resort offers a harmonious blend of luxury and nature. The resort features 80 private pool villas—including 47 overwater pool villas—that merge traditional island design with contemporary elegance. Guests can explore five distinct dining venues and two bars, each showcasing ingredients sourced from the resort’s own JW Garden.
For BABOR, this partnership marks an important step in its global expansion, solidifying its presence in the luxury wellness market and extending its award-winning skincare offerings to one of the world’s most stunning destinations.
Tim Waller, Co-CEO of BABOR BEAUTY GROUP, highlighted the significance of this collaboration: “In today’s fast-paced world, true luxury lies in moments of tranquility and self-care. Our partnership with JW Marriott Kaafu Atoll Island Resort allows us to craft those moments, offering guests a skincare experience that is as indulgent as it is results-driven.”
With a shared commitment to excellence, JW Marriott Kaafu Atoll Island Resort and BABOR now invite travellers to embark on a wellness journey where cutting-edge skincare and the pristine beauty of the Maldives come together in perfect harmony.
With its postcard-perfect scenery and tranquil seclusion, the Maldives has long been a dream destination. Today, it’s also becoming a premier getaway for families, where multigenerational travel and immersive experiences take centre stage. Whether stargazing from a hammock by the shore or diving into coral-fringed lagoons, the islands offer a harmonious blend of peace and adventure—creating meaningful moments for travellers of every age.
This summer is all about togetherness, whether with family, grandparents, or lifelong friends. Marriott Bonvoy’s exclusive private island resorts across the Maldives welcome guests with the new Family Fun Summer offer. Each resort is easily accessible by speedboat or seaplane and includes a complimentary Full Board upgrade, free stays and meals for children under 12, and activities such as snorkelling, paddle-boarding, and kayaking. Curated family adventures add to the appeal, with the offer bookable until June 15, 2025, for travel through December 20, 2025 (minimum four-night stay required).
The Ritz-Carlton Maldives, Fari Islands invites families to reconnect through refined service, striking architecture, and enriching activities. The Ritz Kids program, part of Jean-Michel Cousteau’s Ambassadors of the Environment, engages children in marine conservation and cultural immersion. Complimentary Coral Garden Snorkelling and nature-inspired activities unfold alongside beach fun and tennis sessions. The resort offers spacious beach and overwater villas, with larger groups enjoying The Ritz-Carlton Estate—complete with a private chef, infinity pool, and dedicated Aris Meeha butler.
JW Marriott Kaafu Atoll Island Resort sits in Kaafu Atoll’s largest lagoon, blending Maldivian tradition with stylish luxury. The Family by JW™ Kids’ Club provides a large indoor-outdoor playground with water features, reading spaces, and nap areas. Complimentary water-sports, marine life encounters, and a Maldivian cooking class offer rich experiences. Families may opt for the Ocean Residence, which includes a spa room, gym, and a waterslide into the lagoon.
Sheraton Maldives Full Moon Resort & Spa, located on Furanafushi Island, offers rustic-chic villas and heartfelt island experiences. The ‘Side by Side’ program includes beach picnics, cooking classes, and nature walks, while kids enjoy the Sheraton Adventure Club. The Family Fun Summer offer includes complimentary speedboat transfers, dining credits, spa discounts, and cultural experiences such as coral planting through ‘Adopt a Coral’.
The St. Regis Maldives Vommuli Resort, set on a remote island in Dhaalu Atoll, is designed for luxurious family escapes. Multi-bedroom villas offer privacy and panoramic ocean views. Guests enjoy curated experiences including private yacht trips, snorkeling, and trampoline classes. Children receive personalized welcomes and can explore the Children’s Club or socialize in the teen lounge. The Family Fun Summer package includes Champagne on arrival and a Sunset Dolphin Cruise.
JW Marriott Maldives Resort & Spa on Vagaru Island, Shaviyani Atoll, is ideal for multigenerational families. Beach and overwater villas include private pools and Thakuru butlers. Children explore over 100 weekly activities at the expansive Little Griffins Kids’ Club. Adults unwind at Spa by JW or savor farm-to-table cuisine. The family package features floating breakfasts, beachfront dinners, professional photography, and exclusive dining offers.
W Maldives, located on a heart-shaped island in North Ari Atoll, brings bold energy to the tropics. A recent renovation introduced the Splinterworks Vertex—Maldives’ first sculptural water slide. The redesigned villas, dynamic dining, and the WET Deck with vibrant nightlife offer a balance of fun and relaxation. Guests also enjoy a Sunset Dolphin Cruise and access to the stunning house reef at DOWN UNDER.
The Westin Maldives Miriandhoo Resort in Baa Atoll, the country’s first UNESCO Biosphere Reserve, offers a wellness-focused family retreat. Guests sleep soundly with Westin’s signature Heavenly® Beds and Sleep Well amenities. Kids benefit from the Savvy Sleep program, while the whole family can join yoga classes or recharge with WestinWORKOUT® activities. The summer offer includes painting sessions, dolphin cruises, photo shoots, and beach games.
Le Méridien Maldives Resort & Spa on Thilamaafushi Island, Lhaviyani Atoll, is a stylish, eco-conscious retreat inspired by the French Riviera. Families enjoy creative workshops, conservation projects, and lively events like pool parties, trivia nights, and stargazing. The Family Fun Summer package offers paddleboarding, snorkeling, padel matches, karaoke, and dolphin cruises—all set against serene turquoise waters and a thriving house reef.
Marriott Bonvoy members can earn and redeem points for their stays and experiences at these luxurious family-friendly resorts. Booking a multi-bedroom villa includes an added bonus of 25,000 points—making each family journey even more rewarding.
Renowned for its exceptional Thai hospitality and authentic Maldivian experiences, Machchafushi Island Resort & Spa Maldives, The Centara Collection, stands out as a premier destination for all occasions. Surrounded by turquoise blue waters and pristine white beaches, this tropical paradise invites guests to partake in a vibrant celebration of Songkran, the Thai New Year, on April 13th. The festivities include a traditional parade, thrilling activities, and a lavish dinner buffet under the stars, all complemented by signature island adventures.
Located in the heart of the Indian Ocean, the resort features 112 spacious beachfront and overwater villas, each just steps from a lively house reef waiting to be explored. Guests can enjoy a range of culinary experiences across the island, from authentic Thai cuisine at Suan Bua, to Italian dishes at Mare Azzurro, and international favourites at Reef. As an all-inclusive retreat, the resort caters to every type of traveller—whether couples seeking romance or families in search of discovery and fun-filled days.
On April 13th, the Songkran celebrations begin with a colourful parade featuring performers dressed in traditional Thai attire. Guests can then head to Water Sport Beach for an exciting array of traditional Thai games, such as Wing Sam Ka (three-legged race), Chuk Kra Yoa (tug of war), and Yeab Look Pong (bomb balloon), where participants tie balloons around their ankles and try to pop those of their opponents.
As the sun sets and the stars emerge, guests are treated to a sumptuous buffet-style dinner celebrating Songkran. Live cooking stations serve favourites like authentic pad Thai, sticky rice, and flavourful clay pot dishes. Grilled meats and fresh seafood are served alongside Thai-inspired desserts such as Kanom Tuay (steamed coconut custard) and Kluay Tab (grilled banana with honey caramel). With toes in the sand and the soothing sound of waves nearby, it offers the perfect atmosphere to gather with loved ones and savour the festivities.
In addition to the Songkran celebrations, April presents ideal diving conditions for those eager to explore the house reef. With crystal-clear visibility of over 30 metres, divers can encounter a fascinating shipwreck, vibrant coral formations, and marine life including nurse sharks, white tips, black tips, lemon sharks, leopard sharks, and rays. The resort’s dive centre provides all necessary equipment and expert guidance to ensure both an unforgettable and environmentally conscious underwater adventure.
This April 13th, Machchafushi Island Resort & Spa Maldives, The Centara Collection, offers guests an immersive blend of Thai culture and Maldivian charm. With rich cultural moments, thrilling island activities, and unforgettable culinary delights, Songkran at the resort promises a celebration to remember.
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