Business
MMPRC holds webinar to familiarise Nordic market with local tourism products, experiences

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has held a webinar to familiarize the Nordic market with local tourism products and experiences. The 1-hour webinar, held on 29th March 2022, was titled “Maldives – Local Islands, Local Experiences” and targeted the travel trade from Sweden, Denmark, and Norway.
This webinar is part of a three-session series conducted for this market under MMPRC’s strategy to promote the Maldives as a safe haven for travellers from the Nordic region. The purpose of this series was to inform and familiarise the Nordic travel trade on the latest information and travel guidelines from the destination.
The series aims to inspire participants to broaden and extend their Maldives product portfolio. The two preceding sessions of the series was held in 2021, comprising an introductory webinar titled “Welcome to Maldives’ ‘ and “Maldives – a safe haven with unique experiences” webinar. The third webinar in this series aimed to provide the Nordic market with information of the local tourism segment of the Maldives, especially guesthouse experiences, available from the Maldives.
Speaking during the opening of the third webinar of this series, the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed, highlighted the Maldives’ achievements in controlling the pandemic, and how we became a tourism success story in the process. He also delineated the numerous exciting experiences awaiting tourists who choose local tourism as their preferred stay option. Thoyyib further emphasized the importance of the Nordic market to the Maldives.
MMPRC was joined by Secret Paradise, Angsana Velavaru, and Qatar Airways for this session. Information on the recent ease of covid restrictions in the Maldives was shared with the travel trade from the Nordic market, along with a destination presentation, presentations by member properties, and a presentation by Airline partner. The session was followed by a Q&A session and a raffle was drawn amongst the participants from which one lucky winner was presented with a free holiday to the Maldives sponsored by Angsana Velavaru. Over 100 top travel trade partners from the market were reached per session of this webinar series.
The Nordic market is a promising segment with sustained increase in arrival figures throughout the recent years. In 2021, the Maldives welcomed over 1.3 million visitors, of which 18,507 were from the countries belonging to the Nordic market. This year, the Maldives has seen 9,754 arrivals from the Nordic market up until 28th February.
MMPRC has been holding several activities in this market as part of the effort to boost arrivals and increase brand awareness and destination momentum for the Maldives in the Nordic countries. In 2021 MMPRC held individual media familiarisation trips, travel trade familiarisation trips, with a Campaign with NLTG, along with the previously mentioned 2 webinars in this series. Ongoing activities in this market includes a campaign with Blixen Tours, and activities in the pipeline for this market for 2022 comprise of native ad campaigns, media familiarisation trips, and digital and broadcast joint-campaigns.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
Business
Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.
This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.
Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.
A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”
The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
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