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Maldives, MMPRC win prestigious awards at Global MICE Congress & Awards 2022

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Maldives Marketing and Public Relations Corporation (MMPRC) has won two prestigious awards at the Global MICE Congress & Awards 2022, held on 22nd March at Taj Lands End in Mumbai, India.

The Maldives won the title for “Most Preferred Tourist Destination 2021” and, additionally, MMPRC earned the award for the “Best Marketing Initiative of the year” for our “Redefining MICE” campaign.

This year marks the fourth installation of the Global MICE Congress & Awards. The events are organised by prominent industry professionals with over 29 years of experience conducting events in 23 states of India and 18 countries globally, responsible for several celebrated events such as the World Marketing Congress and CMO Asia.

These awards are an independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices in the world. The mission of the Global MICE Congress & Awards is to educate and disseminate the importance of branding in the world.

MMPRC’s “Redefining MICE” programme, launched on the sidelines of the MILT Congress 2021, is a concept that aims to redefine the ideas in the current market regarding traveling to conduct meetings, incentives, conferences, and exhibitions (MICE) activities. Given the natural advantages of the Maldives when it comes to safety, seclusion and privacy, the destination is able to cater to any and all kinds of MICE travellers while seamlessly integrating business concepts into leisure activities, resulting in a unique blend of MICE experiences that have proven exceptionally popular to global audiences.

MMPRC has been running promotional activities and campaigns for the global and targeted audiences to accelerate the success of the MICE industry in the Maldives.

MMPRC has already participated in several large tourism fairs in India this year, one of the largest source markets for MICE travellers, such as OTM 2022, and have partnered with relevant and prominent industry partners from India for joint-campaigns such as the Tri Campaign with Yatra & Go Air, and the EDM Campaign with Exchange4Media. MMPRC currently has a ‘Destination Online Training E-learning’ campaign ongoing with 2HUB, and several other exciting joint-activities, and major marketing and advertising campaigns in the pipeline for this year which includes campaign with Thomas Cook, campaign with Pick Your Trail as well as familiarisation trips with influencers and celebrities.

Of the quantitative methods to substantiate the success of MMPRC’s marketing activities promoting the Maldives as a destination, the annually increasing rates of tourist arrivals to the Maldives, and the awards and accolades earned by the country as a holiday destination, speak the loudest.

MMPRC has secured several key industry honours for the Maldives over the past few years, winning 29 awards and accolades in 2019, 16 in 2020, and 35 awards and accolades in 2021. This includes the privilege of the Maldives being recognised as the “World’s Leading Destination” at the World Travel Awards (WTA) for two consecutive years, in 2020 and 2021. MMPRC also won the title for “Indian Ocean’s Leading Tourist Board” award at the WTA 2021.

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Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.

Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.

Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:

  • Up to 300 guests in theatre-style setup
  • Up to 240 guests for dining and banquet-style events
  • Up to 200 guests for cocktail-style receptions
  • Up to 144 guests in cluster-round configuration

Enhancing the flexibility of the venue are additional dedicated spaces, including:

  • A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
  • A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
  • The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.

Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.

True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.

The venue offers flexible meeting formats designed to suit different event needs, including:

  • Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
  • Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.

These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.

With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah

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Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.

Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.

Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.

The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.

Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.

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