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Sprite’s first promo in Maldives rewards consumers for screen time

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Sprite is launching its first ever consumer promotion in Maldives to reward Maldivians for their love for the popular lemon-lime flavoured beverage from Coca-Cola. The ‘Chill with Sprite and Your Screen’ campaign aims to inspire consumers to stay fully refreshed during their screen time at home while standing the chance to win BIG!

Maldives has the highest internet penetration across South Asia and smartphones have become an integral part of daily life in the country. Social media apps have become the go-to modes of communication and tools that connect the 500,000 plus people across some 200 islands.

Running from February 1 to March 17, 2022, the promotion has the added benefit of not just being limited to Sprite. Maldivians across the archipelago can participate by just sending an SMS to 2626 with the unique six-digit code under the special Golden Cap of their Sprite, Coca-Cola, Fanta Orange or Fanta Strawberry bottles. The promotion covers 300ml, 500ml, 1.25l and 2l PET bottles across all those four brands.

A total of 90 winners will be selected during the promo period, with 45 Tier 1 Winners standing a chance to win either smartphones, gaming consoles or TVs. The remaining 45 Tier 2 Winners will stand a chance to win mini-fridges. From February 19th 2022 onwards, the Sprite UTC Live Draw will be telecasted on Television Maldives (TVM) every day announcing two winners (one from each tier). Follow the @spritemaldives Facebook and Instagram pages for more information.

Pankaj Sinha, Managing Director for Coca-Cola in the Maldives said, “With the COVID-19 pandemic, we are now more reliant on our screens than ever. Following our recent shift to Sprite Clear PET Bottles in Maldives, we are giving Maldivians the opportunity to win exciting prizes by treating themselves to the ice cold, crisp and lemon-lime taste of Sprite that they have come to love and enjoy.”

The first ever consumer promotion in Maldives by Sprite comes hot on the heels of its packaging transformation in the island nation. As part of a global shift by Coca-Cola towards 100% recyclable packaging, Sprite transformed its packaging from its famous green bottle to a clear one in September 2021. The new clear/transparent Sprite PET bottle remains 100% recyclable, but not has an increased value in the after-use market due to being clear, is far easier to recycle, thus creating a circular solution for plastic in the Maldives.

Crisp, refreshing and clean-tasting, Sprite is a lemon and lime-flavoured soft drink. It first hit shop shelves back in 1961 and today it’s sold in more than 190 countries. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to the Maldives including Sprite.

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Coca-Cola announces first lucky winners in UEFA EURO 2024 promotion

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The excitement continues as Coca-Cola Maldives reveals the latest winners of its UEFA EURO 2024 promotional campaign, offering football enthusiasts the chance to experience the Finals live in Berlin, Germany. Since 1988, Coca-Cola has partnered with every UEFA European Football Championship, providing fans with unforgettable experiences.

The lucky draw was conducted live on ICE TV, with the prizes presented by Amit Saini from Coca-Cola Maldives. These winners will enjoy the ultimate football experience, witnessing the UEFA EURO 2024 Final Match in Berlin with Coca-Cola’s renowned hospitality.

  • Couple Ticket Winner #1: Moosa Jamil collecting on behalf of Aminath Shaheema
  • Couple Ticket Winner #2: Ahmed Naseem

In addition to the couple ticket winners, Coca-Cola Maldives also handed out four smartphones to the first four winners, further adding to the excitement and celebration of the campaign.

Launched on May 1, 2024, this campaign celebrates Coca-Cola’s official partnership with UEFA EURO 2024. Featuring football-themed packaging, customers can participate by finding the six-digit code under the Cap (for PET bottles) or Tab (for cans) and sending it to 2626. The more codes sent, the higher the chances of winning.

Six couples will win a trip to the UEFA EURO 2024 final match, while others can win smartphones every other day and branded Premia daily. The campaign runs from May 1st to June 15th, 2024, with live draws on ICE TV which started from May 11, 2024.

Fans are encouraged to stay engaged and participate in the ongoing promotions for a chance to witness European football’s pinnacle event live.

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Amilla Maldives teams up with NGO to protect turtles

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In celebration of World Turtle Day on May 23rd, 2024, Amilla Maldives, a haven nestled within the breathtaking Baa Atoll UNESCO Biosphere Reserve, announced a new and exciting partnership with the Atoll Marine Centre (AMC), a local NGO dedicated to marine conservation. This collaboration allows guests to actively participate in protecting these magnificent creatures and their vital habitats.

Founded in Lhaviyani Atoll in 2012, the Atoll Marine Centre (AMC) has become a vital force for sea turtle conservation in the Maldives. Their mission extends far beyond rehabilitation of hatchlings once kept as ill-advised pets. AMC actively rescues and rehabilitates adult turtles entangled in fishing gear or stranded on beaches. Their dedication extends to restoring coral reefs, raising awareness within the local community, and educating future generations through engaging school programs. This partnership with Amilla Maldives marks AMC’s first venture outside their home atoll, signifying the growing importance of collaborative conservation efforts across the islands.

As a proud member of The Conscious Travel Foundation and an EarthCheck silver-certified resort, Amilla Maldives goes beyond offering luxurious accommodations. The resort prioritises sustainable practices and actively engages guests in environmental initiatives. To celebrate World Turtle Day, Amilla curated a series of unforgettable experiences that allowed guests to learn about and contribute to sea turtle conservation:

  • Turtle Discovery Excursion: Witnessing the magic of turtles in their natural habitat through a guided snorkelling adventure.
  • “Turtle Tales”: Educational talks by marine biologists, demystifying the lives of sea turtles and the threats they face.
  • “Adopt-a-Turtle” Programme: An opportunity for guests to directly support AMC’s vital conservation efforts by symbolically adopting a turtle patient recovering at the centre

Amilla Maldives’ dedication to environmental responsibility extends far beyond World Turtle Day. The resort has implemented a series of ongoing initiatives that demonstrate their commitment to a sustainable future:

  • Harnessing the Power of the Sun: A significant investment in solar panel installation has drastically reduced the resort’s reliance on diesel fuel, minimising its carbon footprint.
  • Sustainable Amenities: Amilla Maldives has partnered with socially conscious brands to provide guests with refillable, eco-friendly toiletries packaged in PCR materials.
  • Combating Plastic Waste: The resort has replaced single-use plastic water bottles with reusable Rolla Bottles for all guests. Partnering with Rolla Bottle ensures that a portion of the proceeds goes towards funding ocean plastic pollution clean-up solutions.
  • Supporting Sustainable Fishing Practices: Amilla Maldives actively participates in the Blue Marine Foundation’s “Maldives Resilient Reefs” initiative. This program financially rewards local fishermen for adopting sustainable fishing practices that protect fragile coral reef ecosystems.

By choosing Amilla Maldives, travellers can indulge in luxurious comfort while contributing to vital marine conservation efforts. The resort offers a unique opportunity to combine an unforgettable vacation with the chance to make a positive impact on the environment. Let Amilla Maldives show you how luxury and sustainability can coexist beautifully.

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Jumeirah Olhahali Island hosts heartwarming celebration for local community on Children’s Day

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In recognition of Children’s Day, Jumeirah Olhahali Island has hosted a group of 20 special guests from Southern Community Empowerment Association of Maldives (SCEAM) for a day of exploration and inspiring experiences on 11 May 2024.

SCEAM, an umbrella NGO dedicated to the empowerment and engagement of local communities, works across the Southernmost atolls of the Maldives to support in building resilience and fostering collective growth.

“We are delighted to collaborate with SCEAM and welcome these wonderful children to our blissful island,” said Mohamed Ashraf, General Manager of Jumeirah Olhahali Island. “With over 57% of members hailing from the Maldives, we believe in the importance of supporting neighbouring institutions and organisations while prioritising the well-being of our future successors. This event was a fantastic opportunity to create lasting memories and spread smiles on Children’s Day.”

The day commenced with a warm welcome ritual from the resort’s management team and the friendly members of its Kids Club. The children then participated in a hands-on cake decoration activity with the resort’s talented chefs, crafting delicious treats to share with their families. Following a delightful lunch at the poolside all-day dining restaurant, GLOW, the little guests engaged in a creative crafting session guided by artists from the island’s MURACA Art Studio. As the day unfolded, the children had the opportunity to explore the resort’s contemporary beachside villas and indulge in some splash fun in the private infinity pools. Concluding the visit, each child received a special gift and a certificate of participation to cherish as part of their Olhahali Island memory.

“We extend our heartfelt gratitude to Jumeirah Olhahali Island for organising this delightful event in celebration of Children’s Day,” said Shimla Ahmed, Co-Founder & President of SCEAM. “The experience brought immense joy and happiness to the children, and we are excited for future collaborations to continue spreading positivity and building a brighter future for our younger generation.”

With consistent educational programmes and regular outreach to nearby islands, Jumeirah Olhahali Island remains committed to supporting local initiatives and fostering meaningful connections with the community. The all-villa resort strives to make a positive impact and create timeless experiences for guests and residents alike.

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