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Visit Maldives, Qatar Airways launch strategic partnership
Qatar Airways and Visit Maldives have agreed a strategic partnership to further grow international tourism to the tropical island getaway.
The agreement brings together an airline and destination that have been leaders throughout the pandemic in providing safe, reliable and luxurious travel experiences despite the many challenges.
“The Maldives has always been a strategically important destination in our network, as demonstrated by our airline being the first to resume international services and our rapid expansion of flights from daily to four daily in less than 12 months,” Qatar Airways Group Chief Executive Akbar Al Baker said.
“This partnership with Visit Maldives is a natural next step in achieving both of our organisations’ long term objectives for this route and we look forward to working closely with Visit Maldives to help further grow international tourism to the Maldives.”
The strategic partnership will see the two organisations collaborate on marketing activities in several markets around the world to further grow international visitor numbers to the Maldives, maximising the opportunities provided by Qatar Airways’ extensive global network of over 140 destinations.
“I am delighted that Qatar Airways has increased flights to the Maldives! This increase is an indication of Qatar Airways’ continued trust and support in the future of Maldivian tourism. Qatar Airways have always supported us at Visit Maldives, the tourism marketing body of Maldives, with our global marketing campaigns. We appreciate the immense support given by Qatar Airways during this challenging period in history. The increase in flight frequency from Qatar Airways gives confidence to travellers across the world that Maldives is one of the safest destinations to travel to during this time,” Thoyyib Mohamed, Managing Director of Visit Maldives, said.
“With regular joint webinars conducted for key markets, launching of special packages such as “safe travel bubble package” last year, and with an exciting joint campaign targeting 14 markets in the pipeline, Qatar Airways is instrumental in the marketing campaigns undertaken by Visit Maldives to promote Maldives as a safe haven. We are extremely excited about this decision by Qatar Airways, and we look forward to seeing the success of this new development.”
Less than a year after being the first international airline to resume services to the Maldives in 2020 July with daily flights, Qatar Airways expanded operations to four daily on July 1, 2021.
Passengers travelling to the Maldives can enjoy the airline’s renowned five-star service on board a mix of the airline’s state-of-the-art Airbus A320 and Boeing 777 aircraft.
“Qatar Airways was there to reopen the Maldives borders and restart tourism. The touchdown of Qatar Airways flight QR672 from Doha to Male on 15th July 2020, with 129 passengers was a new beginning for the airline as well as the Maldives. Since then the presence and frequency of flights has been increasing,” the Maldives tourism minister Dr Abdulla Mausoom said.
“Being amongst the top three passenger carriers to the Maldives, we appreciate the support and engagement of Qatar Airways in the Maldives tourism recovery. With the addition of these new frequencies to Maldives, Qatar Airways is sending a strong message to the world, a commitment, that when the borders and gates open they will be there. We are glad they are here in the Maldives. Thank you Qatar Airways for being an important partner of the tourism success story of Maldives.”
Since reopening the borders for international travellers on July 15, 2020, the Maldives has been hailed a major tourism success story amidst the pandemic.
With an arrival figure of almost one million travellers, the Maldivian tourism industry is on the path to achieving pre-pandemic arrival figures. Travellers from the Middle East region were among the leading arrivals to the Maldives post the lockdown period and continue to grow stronger day-by-day.
The success of Maldivian tourism industry can be attributed to the blessings of the natural socially-distanced geography of Maldives and the immense effort undertaken by all relevant industries in Maldives.
In addition, stringent measures are undertaken at every step of the process to ensure the utmost safety and wellbeing of travellers, tourism industry employees, and the local community.
As travellers return to the skies with Qatar Airways, they can take comfort knowing that they are travelling with the only airline in the world that has, together with its state-of-the-art global hub Hamad International Airport, achieved four five-star Skytrax ratings – including the prestigious Five-Star Airline Rating, Five-Star Airport Rating, Five-Star Covid-19 Airline Safety Rating and Five-Star Covid-19 Airport Safety Rating.
These achievements highlight Qatar Airways’ commitment to providing our passengers with an industry-leading experience at every point of their journey, including the highest possible level of health and safety standards that safeguard the wellbeing of our passengers both on the ground and in the air.
Passengers can book flights with peace of mind, knowing that Qatar Airways offers unlimited date changes and fee-free refunds for all tickets issued before August 31, for travel completed by May 31, 2022.
The carrier’s industry-leading flexible booking policy also provides the permanent feature of exchanging tickets for a travel voucher with 10 per cent additional value for all customers booking travel via qatarairways.com.
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Sun Siyam Olhuveli launches Coral Frame Adoption programme on Earth Day
To mark Earth Day, Sun Siyam Olhuveli, part of the Lifestyle Collection within the House of Siyam, launched its new marine conservation initiative, the Adopt A Coral Frame experience, during a morning event held on 22 April at Milano Beach on Dream Island.
The initiative forms part of the resort’s wider marine conservation efforts and is designed to give guests a direct way to engage with coral restoration while supporting the protection of the surrounding reef ecosystem.
During the launch, guests were introduced to the coral restoration process through a hands-on experience that explained how new coral growth can be supported through frame-based planting. Under the programme, guests are invited to select and adopt a coral frame, attach healthy coral fragments to it, and take part in placing it within the lagoon to help form a new reef structure.
The process begins with the collection of healthy coral fragments under the guidance of the resort’s marine biologist. These fragments are then secured to specially designed coral frames and placed in selected areas within the resort’s coral garden, where conditions are intended to support growth and marine biodiversity. Guests who adopt a frame will also receive updates on its progress, including photographs shared every six months.
The resort said the programme is intended to make coral conservation more accessible to guests while also highlighting the role of reefs in supporting marine life, protecting coastlines and maintaining ocean ecosystems.
Chaminda Upul, Group Sustainability Manager for Sun Siyam, said the initiative was designed to give guests an opportunity to contribute in a direct way.
“Earth Day is a reminder that even the smallest actions can shape something far greater,” he said. “With Adopt-A-Coral Frame, we wanted to create an experience where our guests can leave a positive mark on the ocean. It’s simple, it’s meaningful, and it stays with you.”
Hassan Adil, General Manager of Sun Siyam Olhuveli, said the resort wanted to create an experience that combines guest participation with long-term environmental value.
“At Olhuveli, we believe the best experiences are the ones that stay with you long after you leave. Adopt-A-Coral is our way of inviting guests to be part of something lasting, while caring for the natural beauty that makes this place so special,” he said.
Part of the proceeds from each coral adoption will go towards Sun Siyam Care, the group’s sustainability platform, supporting marine conservation and reef restoration efforts.
Through the launch of Adopt A Coral Frame, Sun Siyam Olhuveli is combining guest experience with reef restoration, reflecting a wider focus on environmental engagement within its island operations.
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Atmosphere Core reports progress on energy, waste and coral restoration
Atmosphere Core has released its latest sustainability report, the Core Impact Report 2025, outlining progress across its Maldives operations in areas including energy use, waste management, marine conservation and community engagement.
Published on Earth Day 2026, the report sets out the company’s efforts to integrate sustainability into day-to-day operations and longer-term planning, at a time when tourism businesses face increasing pressure to demonstrate measurable environmental and social performance.
According to the report, Atmosphere Core generated 7.9 million kilowatt-hours of solar power over the past year, with renewable energy accounting for 13 per cent of its total energy demand. The company also reported that waste-to-value systems, including the conversion of 140 tonnes of organic waste into biogas energy, contributed to savings of more than 2.1 million litres of diesel and helped avoid over 5,700 tonnes of carbon emissions.
The report also details progress in reducing single-use plastics across Atmosphere Core’s portfolio of nine resorts. To date, the company said it has eliminated more than 2.1 million plastic bottles and 1.48 million plastic straws. These measures are supported by a centralised sourcing model aimed at improving operational efficiency and reducing waste across the supply chain.
Marine conservation remains a central part of the company’s sustainability programme. According to the report, more than 16,600 coral fragments have been planted across 360 reef frames as part of restoration efforts intended to support reef regeneration around its resorts.
The report also highlights the work of the Atmosphere Foundation, the company’s non-profit corporate social responsibility arm, which is currently supporting 26 projects focused on education, livelihoods and community resilience. Among these is a bamboo-planting initiative that has established more than 3,700 plants across 45 locations in the Maldives.
Atmosphere Core said sustainability is embedded across the business rather than treated as a separate initiative, reflecting a broader shift in the hospitality sector towards operational accountability and measurable outcomes.
Commenting on the report, Salil Panigrahi, Co-Founder and Managing Director of Atmosphere Core, said: “At Atmosphere Core, sustainability is not a parallel initiative; it is fundamental to how we operate and grow. The Core Impact Report reflects our commitment to moving beyond reducing impact to creating lasting value for our communities and ecosystems.”
“As we look ahead, our focus remains on scaling these efforts in a meaningful way, ensuring that each of our resorts contributes to a more resilient and regenerative future,” he added.
Through the report, Atmosphere Core is positioning its sustainability strategy around data-led progress in environmental management and community engagement, while aligning its operations with wider industry expectations on climate and destination stewardship.
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SO/ Maldives introduces ‘Fight Fit’ wellness activation
On Saturday, 25 April 2026, SO/ Maldives will stage its “Fight Fit” island activation as part of the resort’s ongoing 120 Days Fitness Challenge, bringing together fitness, wellness and local collaboration in a resort-wide programme.
Developed in partnership with Fight Soul Maldives, a local fitness collective focused on combat sports, the activation is designed to offer guests both participation and live viewing experiences while also bringing a local element into the resort’s wellness programming.
A key part of the activation is the Muay Thai Guest Workshop, where guests will have the opportunity to train with fighters from Fight Soul Maldives. Open to different fitness levels, the sessions will introduce the basics of Muay Thai through drills, technique-based training and group activity.
The programme will extend across the island through a series of activities including sunrise yoga, beach combat training, aqua yoga accompanied by DJ music, and sunset fight showcases. According to the resort, the aim is to combine physical activity with the island setting through a range of structured wellness experiences.
The activation will also include a healthy menu developed to support fitness and balanced living, in line with the resort’s wider wellness focus.
Guests will also be invited to take part in a skincare workshop and ritual linked to the launch of products from Comfort Zone. The experience will introduce skincare practices based on science and sustainability as part of the broader wellness programme.
In the evening, the programme will continue with foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions featuring athletes from Fight Soul Maldives.
Through “Fight Fit”, SO/ Maldives is presenting a wellness-led island activation that combines fitness, lifestyle programming and collaboration with local talent.
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