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Maldives launches ‘I’m Vaccinated’ campaign, aims to inoculate all tourism staff

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Visit Maldives together with the tourism ministry has launched “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.

Under this campaign, the ultimate target is to make Maldives the first fully vaccinated tourism sector in the world.

Along with the unique geographical formation of the islands which offer natural physical distancing, and the stringent health and safety measures in place, a fully vaccinated tourism sector will become an added advantage in encouraging tourists to visit the destination.

The campaign was launched during a special press event organised Wednesday by Visit Maldives and the tourism ministry. The event was joined by the Minister of Tourism, Minister of State of the Ministry of Health, Secretary General of Guesthouse Association of Maldives, and Vice Chairman of Maldives Association of Tourism Industry.

The event commenced with opening remarks by tourism minister Dr Abdulla Mausoom.

The minister remarked upon the impact of COVID-19 on the tourism industry during 2020 and emphasised the immense sacrifice, effort and hard work invested by the health industry, tourism industry, and all members of the Maldivian society.

In addition, the Minister stated that being able to provide vaccination to members in the tourism industry was a huge accomplishment.

The Minister officially initiated the ‘I’m Vaccinated’ campaign followed by a short video showcasing the ‘I’m Vaccinated’ logo.

Speaking at the ceremony, Minister of State for Health Dr Shah Abdulla Mahir stated that over 65 per cent of the eligible Maldivian population have received the vaccine and over 90 per cent of the eligible tourism industry is vaccinated.

The state minister placed importance on practicing health and safety measures regardless of the vaccination and placed emphasis on the importance of achieving herd immunity.

He thanked MMPRC and the tourism ministry for launching the ‘I’m Vaccinated’ campaign as the campaign will promote the vaccination drive and motivate facilities in the tourism industry to vaccinate their staf.

Afterwards, MMPRC presented the esteemed delegation with a special ‘I’m Vaccinated’ badge. The badge will be presented to members of the tourism industry who have received the prescribed doses of a Covid-19 vaccine.

Following the launch of the programme, the Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC) Thoyyib Mohamed stated that the purpose of the ‘I’m Vaccination’ campaign was to promote vaccination for all members in the tourism industry and for Maldives to have the first fully-vaccinated tourism industry in the world.

Thoyyib also unveiled a microsite that will be launched under the ‘I’m Vaccinated’ Campaign and social media activities that will be initiated alongside.

The microsite will display a counter displaying the number of tourist industry staff vaccination as well as information regarding registration for vaccination of employees and the latest HPA guidelines.

The social media campaign component of the campaign will present images and videos of workers in the tourism industry with a pinned vaccination badge that will be presented to them by Visit Maldives once they receive the prescribed doses of a Covid-19 vaccine.

The social media campaign will further help advertise Maldives as a ‘safe haven’ destination across the globe.

Speaking at the press conference, Secretary General of Guesthouse Association of Maldives Saudhulla Ahmed Hassan Didi noted the impact of Covid-19 on the guesthouse industry and island communities.

Vice Chairman of Maldives Association of Tourism Industry Salah Shihab recognised the sacrifice undertaken by members of the tourism industry as they had to stay apart from families during the pandemic. He stated that the ‘I’m Vaccinated’ campaign gives hope to workers across the industry.

The campaign will uplift the destination’s beautiful name in the global market and reassure travellers that Maldives will further remain as one of the safest destinations to travel to during this unprecedented time.

In addition, the campaign will also ensure travellers from all over the world of the immense effort and investment into ensuring the safety of both the local population and travellers.

On February1, Maldives initiated the administration of the Covid-19 vaccine, and the government aims to provide free Covid-19 vaccine to all citizens and residents of Maldives in the upcoming months.

The initiation of the vaccination drive is bound to offer hope to the local population, as well as ensure the safety of tourists. This conveys the message that Maldives is a low-risk destination for travellers and will hopefully generate a surge in tourist arrival.

Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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Visit Maldives presents cultural, food festival to celebrate 2025

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.

The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.

This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.

On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.

The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.

“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”

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