Business
Visit Maldives hosts joint webinar with Emirates

Visit Maldives has conducted a joint webinar with Emirates airline for the Norwegian market.
Held on Thursday, it was the first activity carried out this year for the Nordic region in line with the strategy for ambient brand advertising to boost the destination presence in this market.
A total of 30 participants joined the webinar including travel agents, tour operators and other industry professionals from Norway.
Representatives from Emirates shared details of flight schedules to the Maldives highlighting that there were three weekly flights from Oslo to Male with a stopover in Dubai along with four daily flights between Dubai and Male through other routes.
Thoyyib Mohamed, Managing Director of Visit Maldives, addressed participants of the webinar. He highlighted plans to carry out offline and online activities in the Nordic market to promote destination visibility and detailed vaccination efforts in the country.
“We aim to become one of the first countries with a 100 per cent vaccinated tourism sector and population. The staff from the tourism industry are especially given priority to ensure their safety as well as those visiting the Maldives,” he said.
Visit Maldives also provided the latest updates of the country, including the Covid-19 situation, entry requirements and departure and arrival procedures. It was highlighted that the safety measures in place granted the country ‘Safe Travels Stamp’ in 2020 from the World Travel and Tourism Council (WTTC).
The presentation also focused on the unique geography of the country that has enabled natural social distancing and the one-island-one-resort concept that provides visitors plenty of isolation and privacy, and showcased experiences unique to the destination, such as underwater spas and restaurants.
Details on local initiatives were also shared at the webinar. These include the Maldives Border Miles programme by Maldives Immigration which is the world’s first tier-based travel loyalty programme, and Allied Inbound travel insurance package launched by Allied Insurance Company in association with the tourism ministry.
The webinar concluded with a Q&A session where participants voiced various queries. These included questions regarding requirements for PCR testing, entry requirements for vaccinated tourists of all ages, and vaccination status of resort staff.
There were 1,624 arrivals from the Norwegian market in 2020 and 43 arrivals in January. Though there is a decrease in arrivals due to the Covid-19 pandemic, the market holds great potential as Norwegians have high spending power and love to travel frequently.
In order to boost these figures, a PR agency was hired this month for the Nordic region.
In key markets, several activities are being conducted including a global campaign with Expedia and a campaign with Skyscanner in Russia, Italy and UK.
Other marketing activities to be carried out for the year include roadshows, digital and print advertisements as well as joint campaigns with other airlines.
With the increasing flight connectivities, arrivals in 2021 is projected to be favourable, with the total figure till date exceeding 200,000.
Business
Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.
This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.
Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.
A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”
The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
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