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Visit Maldives unveils major campaign with Expedia in four key markets

Visit Maldives has commenced a major campaign with Expedia Group to promote Maldives as one of the most secluded and serene destinations in the world for tourists.
The purpose of this four-month campaign targeting Russia, Middle East, China and India, among the key source markets of the destination, is to assure potential travellers that the Maldives remains one of the most accessible destinations during this unprecedented situation.
The key messaging of this campaign will highlight the unique geographical formation of the island nation, owing to the natural dispersion of the islands, ensuring a worry free holiday for travellers.
Created in partnership with Expedia Group Media Solutions, the marketing organisation of Expedia Group, this campaign is expected to reach over 23 million people, targeting potential travellers in all the phases of the consumer journey in the focus markets.
Through this campaign, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel and Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted on the destination landing page on the platform.
Experiences which are unique to the destination will also be portrayed to entice travellers.
Expedia Group is one of the world’s leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.
The year 2021 started with focus on new strategies that have been adopted to ensure the goals of achieving pre-pandemic arrival. In this regard, several marketing activities are already in the pipeline such as joint promotions with tour operators and airlines, participation in key travel trade fairs, roadshows and familiarisation trips targeted to media, influencers and celebrities to promote the destination in various markets.
Besides these activities, prominence would be given to digital, social media and virtual activities to maintain the destination presence and promote Maldives as the most preferred destination across the globe.
By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 tourists amid an ongoing pandemic.
Currently, the Russian market is one of the top performing markets according to the latest statistics by the tourism ministry. India and Middle Eastern markets are also showing steady growth in terms of arrivals.
While China has been one of the traditionally strongest markets in terms of arrivals to Maldives prior to the pandemic, several marketing efforts are still underway to maintain the presence in the Chinese market as it opens for outbound travel again.
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Mercure Maldives Kooddoo earns prestigious spot in TripAdvisor’s top 10% global hotels

Mercure Maldives Kooddoo has been honoured with a prestigious accolade, being named among the top 10% of hotels worldwide in the 2025 TripAdvisor Travellers’ Choice Awards. This esteemed recognition highlights the resort’s unwavering commitment to providing exceptional guest experiences and earning rave reviews from travellers across the globe.
Selected from hundreds of thousands of listings, Mercure Maldives Kooddoo’s inclusion in the prestigious list is a testament to its dedication to offering authentic, heartfelt experiences for its guests. The resort’s personalised service and its ability to deliver unique, memorable stays have made it a favourite among travellers seeking tranquility and authenticity.
Situated in the pristine Gaafu Alifu Atoll, Mercure Maldives Kooddoo is an adults-only boutique resort that blends local Maldivian culture with modern luxury. The resort features 68 beautifully designed villas that offer guests the ultimate in privacy and comfort. Known for its house reef teeming with vibrant marine life, the resort provides an immersive experience in the Maldives’ natural beauty. Guests can explore the coral reefs, enjoy a variety of international dining options, and indulge in a genuine sense of discovery.
With its focus on providing a serene escape for couples and solo travellers, Mercure Maldives Kooddoo has become a cherished destination for those looking to unwind and recharge in an idyllic setting. Its recent recognition from TripAdvisor further underscores the resort’s exceptional reputation in the hospitality industry.
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Americans dreaming of Maldives: honeymoon searches soar in 2025 rankings

Maldives has once again secured its place as one of the world’s most coveted honeymoon destinations, ranking second globally among Americans planning their post-wedding getaways in 2025.
According to a new study by UK-based swimwear brand Pour Moi, which analysed Google search data across the United States, the Maldives received 73,700 annual searches from honeymooning Americans eager to escape to its world-famous turquoise waters and luxury overwater villas.
The Indian Ocean paradise trails just behind Seychelles, which claimed the top spot with nearly 75,000 searches. Greece, Costa Rica, and Italy rounded out the top five.
The research examined over 490 global destinations to uncover where newlyweds are dreaming of heading this year. With its postcard-perfect beaches, serene lagoons, and opulent resorts offering private pools, spas, and gourmet dining, the Maldives continues to stand out as the ultimate destination for romance, relaxation, and indulgence.
“This stunning group of islands remains one of the most sought-after spots for couples who want an unforgettable start to married life,” said Marina Nicoli, Marketing Manager at Pour Moi. “The Maldives offers that rare combination of seclusion, natural beauty, and luxury that honeymooners crave.”
While entire countries were ranked based on interest, individual destinations within these countries also caught the spotlight. Santorini, Greece, emerged as the top individual honeymoon destination, followed by Bali in Indonesia and Italy’s Amalfi Coast. However, the Maldives’ reputation as an all-encompassing destination—offering entire islands as private resorts—cements its appeal to Americans looking for the perfect blend of privacy and pampering.
The Maldives’ second-place ranking highlights a continuing trend among U.S. couples seeking intimate, far-flung getaways. Pour Moi’s findings show a shift away from traditional city escapes toward nature-rich retreats that promise rest, romance, and Instagram-worthy moments.
Top 10 Countries for U.S. Honeymoon Searches in 2025:
- Seychelles – 74,960 searches
- Maldives – 73,700 searches
- Greece – 49,100 searches
- Costa Rica – 47,000 searches
- Italy – 36,900 searches
- Thailand – 25,800 searches
- Fiji – 25,600 searches
- Japan – 24,500 searches
- New Zealand – 18,300 searches
- Iceland – 15,180 searches
With the Maldives already a firm favourite among international travellers, this new data reaffirms its global status as a dream destination—especially for couples ready to celebrate the start of their forever.
Featured
Savour flavours of Asia at Inguru, Kuramathi’s lagoon-side gem

Nestled on the serene lagoon side of Kuramathi and overlooking the vast Indian Ocean, Inguru offers more than just a dining experience—it provides a sensory escape. The restaurant’s contemporary design, featuring elegant wooden accents, open-air seating, and soothing tones, harmonises with the natural beauty of its surroundings. Whether serving a casual lunch or hosting a romantic evening meal, Inguru creates a stylish yet relaxed ambiance that enhances every moment. Between 11:00 and 17:00 hrs, guests can enjoy light and flavourful Asian dishes with a Western twist—ideal for a leisurely midday break by the water.
As the sun sets, Inguru transforms into a refined dinner venue, offering a curated Asian Fusion menu from 19:00 to 22:30 hrs, open to guests aged six and above. The newly introduced dishes celebrate bold, fresh flavours, including Coconut & Pineapple Cooked Shrimp Ceviche, Tarragon-Flavoured Octopus Tartare, and Soy Marinated Salmon Bruschetta. Main courses feature richly spiced Indonesian Beef Rendang, aromatic Mas Kirugarudiya reef fish curry, and Kukulhu Musanmaa presented with a modern twist on traditional recipes.
With its picturesque setting and flavourful cuisine, Inguru delivers a truly memorable island dining experience, whether by day or night.
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