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Visit Maldives unveils major campaign with Expedia in four key markets

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Visit Maldives has commenced a major campaign with Expedia Group to promote Maldives as one of the most secluded and serene destinations in the world for tourists.

The purpose of this four-month campaign targeting Russia, Middle East, China and India, among the key source markets of the destination, is to assure potential travellers that the Maldives remains one of the most accessible destinations during this unprecedented situation.

The key messaging of this campaign will highlight the unique geographical formation of the island nation, owing to the natural dispersion of the islands, ensuring a worry free holiday for travellers.

Created in partnership with Expedia Group Media Solutions, the marketing organisation of Expedia Group, this campaign is expected to reach over 23 million people, targeting potential travellers in all the phases of the consumer journey in the focus markets.

Through this campaign, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel and Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted on the destination landing page on the platform.

Experiences which are unique to the destination will also be portrayed to entice travellers.

Expedia Group is one of the world’s leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.

The year 2021 started with focus on new strategies that have been adopted to ensure the goals of achieving pre-pandemic arrival. In this regard, several marketing activities are already in the pipeline such as joint promotions with tour operators and airlines, participation in key travel trade fairs, roadshows and familiarisation trips targeted to media, influencers and celebrities to promote the destination in various markets.

Besides these activities, prominence would be given to digital, social media and virtual activities to maintain the destination presence and promote Maldives as the most preferred destination across the globe.

By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 tourists amid an ongoing pandemic.

Currently, the Russian market is one of the top performing markets according to the latest statistics by the tourism ministry. India and Middle Eastern markets are also showing steady growth in terms of arrivals.

While China has been one of the traditionally strongest markets in terms of arrivals to Maldives prior to the pandemic, several marketing efforts are still underway to maintain the presence in the Chinese market as it opens for outbound travel again.

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Ayada Maldives presents Easter week of family and wellness activities

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Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.

As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.

Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.

Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.

According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.

Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.

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Sun Siyam Vilu Reef marks International Women’s Day with beach celebration

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Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.

The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.

Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.

As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.

Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.

Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.

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Angsana Velavaru plans Easter weekend of activities and dining

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Angsana Velavaru is inviting guests to celebrate Easter with a two-day island programme featuring family activities, ocean experiences and seasonal dining from 4 to 5 April 2026.

Located within a lagoon in South Nilandhe Atoll, the resort will host a series of activities designed for families, couples and travellers seeking a seasonal getaway by the sea. The programme includes a combination of wellness sessions, marine experiences and leisure activities intended to bring guests together during the Easter holiday period.

Mornings begin with yoga sessions overlooking the lagoon, followed by opportunities to explore the island’s marine environment through guided snorkelling excursions and discovery experiences organised by the Endheri Marine Centre.

Throughout the day, guests can take part in a range of recreational activities across the island. These include beach kite flying, aqua aerobics sessions and bird feeding at the island’s sanctuary. Adventure-focused experiences are also available, with water sports such as family tube rides and sunset cruises offering guests the opportunity to explore the surrounding lagoon.

Dining experiences form a central part of the Easter programme. Guests can participate in interactive activities including cocktail-making sessions and the Wok & Toss dining experience, which allows visitors to engage with the resort’s culinary team. The programme also includes Easter buffet lunch and dinner at Kaani Restaurant, where seasonal dishes are served in a relaxed island setting.

Evening entertainment includes live music performances, DJ sessions and outdoor film screenings under the stars, creating a relaxed atmosphere for guests to gather and socialise.

Children’s activities are organised through the Ranger’s Club, where a dedicated Easter programme features creative workshops such as bunny mask making, Easter egg painting and string art. Traditional activities including Easter egg hunts and beach races are also planned for younger guests.

The Easter programme at Angsana Velavaru combines marine exploration, family-friendly activities and seasonal dining experiences, offering guests an opportunity to celebrate the holiday while enjoying the island’s natural surroundings.

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