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Visit Maldives unveils major campaign with Expedia in four key markets

Visit Maldives has commenced a major campaign with Expedia Group to promote Maldives as one of the most secluded and serene destinations in the world for tourists.
The purpose of this four-month campaign targeting Russia, Middle East, China and India, among the key source markets of the destination, is to assure potential travellers that the Maldives remains one of the most accessible destinations during this unprecedented situation.
The key messaging of this campaign will highlight the unique geographical formation of the island nation, owing to the natural dispersion of the islands, ensuring a worry free holiday for travellers.
Created in partnership with Expedia Group Media Solutions, the marketing organisation of Expedia Group, this campaign is expected to reach over 23 million people, targeting potential travellers in all the phases of the consumer journey in the focus markets.
Through this campaign, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel and Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted on the destination landing page on the platform.
Experiences which are unique to the destination will also be portrayed to entice travellers.
Expedia Group is one of the world’s leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.
The year 2021 started with focus on new strategies that have been adopted to ensure the goals of achieving pre-pandemic arrival. In this regard, several marketing activities are already in the pipeline such as joint promotions with tour operators and airlines, participation in key travel trade fairs, roadshows and familiarisation trips targeted to media, influencers and celebrities to promote the destination in various markets.
Besides these activities, prominence would be given to digital, social media and virtual activities to maintain the destination presence and promote Maldives as the most preferred destination across the globe.
By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 tourists amid an ongoing pandemic.
Currently, the Russian market is one of the top performing markets according to the latest statistics by the tourism ministry. India and Middle Eastern markets are also showing steady growth in terms of arrivals.
While China has been one of the traditionally strongest markets in terms of arrivals to Maldives prior to the pandemic, several marketing efforts are still underway to maintain the presence in the Chinese market as it opens for outbound travel again.
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Immersed in nature: marine life encounters at Cinnamon Hotels & Resorts

As the world comes together to celebrate World Wildlife Day, there is no better time to explore the turquoise waters surrounding Cinnamon Hotels & Resorts’ four Maldivian properties. These waters, home to some of the most captivating marine creatures, provide a glimpse into a thriving underwater ecosystem brimming with life. Experts from Dive & Sail, the official dive operator at the resorts, share insights into the marine marvels awaiting guests beneath the waves.
“Each of the four resorts in the Maldives by Cinnamon Hotels & Resorts boasts a unique marine ecosystem,” says Adam Ali from the Dive & Sail team. He highlights the vibrant coral gardens of Ellaidhoo, the world-famous surf breaks and manta ray encounters near Dhonveli, and the diverse underwater landscapes that make each location a window into the wonders of the ocean.
At Cinnamon Velifushi Maldives, divers and snorkelers frequently encounter nurse sharks gliding through the waters, while the pristine lagoons of Cinnamon Hakuraa Huraa Maldives offer sightings of stingrays and colourful reef fish. The diversity of species across these resorts underscores the Maldives’ rich marine heritage, providing unforgettable underwater adventures.
One of the most sought-after experiences for divers and snorkelers is encountering manta rays and whale sharks. “The Maldives is one of the best places in the world for manta ray sightings, and they are often spotted in the channels near Cinnamon Velifushi Maldives and Cinnamon Dhonveli Maldives,” explains Ibrahim Shaah, a seasoned instructor at Dive & Sail. Recalling a particularly memorable dive, he describes being surrounded by half a dozen manta rays, their graceful movements almost hypnotic, with one even looping around the divers as if performing a dance.
Ellaidhoo Maldives by Cinnamon, renowned for its house reef, offers some of the best opportunities for close-up shark encounters. “Diving here, especially at night, is a surreal experience,” says diver Mohamad Amjey. He describes a moment of stillness as a school of reef sharks moved past him like shadows in the dark, an exhilarating yet peaceful experience.
Beyond providing exceptional underwater encounters, Cinnamon Hotels & Resorts remains committed to marine conservation. “Sustainable diving and snorkelling practices are essential to protecting these fragile ecosystems,” the team at Dive & Sail emphasises. The dive centres educate guests on responsible marine interactions, encouraging them to maintain a safe distance from marine life and avoid contact with corals.
The resort group also plays a crucial role in reef restoration through coral propagation initiatives. By planting coral frames and monitoring their growth, Cinnamon Hotels & Resorts contributes to preserving the reefs that support an incredible array of species. Guests are invited to take part in these efforts, fostering a deeper connection with marine conservation.
On this World Wildlife Day, the vibrant marine life of the Maldives is celebrated as a dream destination for ocean enthusiasts. Whether experienced divers or first-time snorkelers, guests at Cinnamon Hotels & Resorts in the Maldives are encouraged to discover, appreciate, and safeguard this underwater wonderland. After all, the true beauty of the ocean lies not only in what is witnessed but in the efforts made to protect it for future generations.
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Sun Siyam Olhuveli and Guraidhoo star in High Road, Low Road grand finale

RTÉ One’s High Road, Low Road, in collaboration with Visit Maldives, selected Sun Siyam Olhuveli Maldives and the local island of Guraidhoo as the two locations for the grand finale of Season 4 of the popular Irish series.
As part of the show’s format, two actresses embarked on surprise trips, each experiencing a distinct side of the Maldives. The premise of High Road, Low Road revolves around two celebrity guests exploring a destination in contrasting ways—one enjoying a luxurious ‘high road’ experience, while the other embraces the ‘low road,’ focused on local immersion and cultural exploration.
Actress Neilí Conroy, known for her adventurous spirit, took part in the high road experience, indulging in the luxurious offerings at Sun Siyam Olhuveli. Surrounded by turquoise waters and pristine sandy beaches, she experienced world-class hospitality, exclusive spa treatments, gourmet dining, and the ultimate in luxury travel.
Meanwhile, Denise McCormack, with a passion for cultural exploration, opted for the low road experience on Guraidhoo, one of the Maldives’ vibrant local islands. She immersed herself in the island’s authentic Maldivian charm, engaging with the community, visiting local shops, and experiencing the island’s culture and traditions firsthand.
The collaboration between Visit Maldives, Sun Siyam Olhuveli, and Guraidhoo provided viewers with an exciting opportunity to explore the Maldives’ diverse offerings, ranging from lavish getaways to culturally enriching adventures.
Florante Abuton Jr., Assistant PR and Communications Manager for Sun Siyam Olhuveli, expressed enthusiasm about the collaboration, stating, “We are thrilled to be part of High Road, Low Road and to showcase the Maldives in all its diverse glory. This collaboration highlights how travellers can enjoy both the luxury of Sun Siyam Olhuveli and the authentic beauty of local islands like Guraidhoo. Whether seeking a lavish escape or a deeper cultural connection, the Maldives offers it all.”
The episode recently aired on RTÉ One, providing Irish audiences with a glimpse into the varied experiences available in the Maldives. Both Sun Siyam Olhuveli and Guraidhoo demonstrated the country’s multifaceted appeal, solidifying its status as an ideal destination for all types of travellers.
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The Westin Maldives unveils exclusive ‘Around-The-Clock’ all-Inclusive retreat

The Westin Maldives Miriandhoo Resort has introduced its exclusive ‘Premium All-Inclusive Around-The-Clock’ package, offering a memorable blend of adventure and relaxation on the untouched shores of Baa Atoll, a UNESCO Biosphere Reserve. This thoughtfully designed experience invites travellers to immerse themselves in the natural beauty of the Maldives, seamlessly combining luxury, nature, and culture for a truly unique island retreat.
Guests begin their journey with a scenic 30-minute seaplane flight from Malé, arriving at the resort’s pristine natural island, where turquoise waters meet powder-white sands. This holistic wellness resort features 69 spacious villas, both beachside and overwater, blending modern luxury with the serene beauty of the Maldives.
Mornings start with a nourishing breakfast at Island Kitchen, where fresh, locally sourced ingredients fuel the day ahead. For lunch, guests can explore a variety of vibrant options, from the Asian-inspired street food at Hawker to the eclectic offerings at Island Kitchen, or opt for the privacy and tranquility of in-villa dining. As dusk settles, they can enjoy an exquisite dinner at Island Kitchen, Hawker, or the sophisticated Pearl, renowned for its refined Japanese cuisine and breathtaking ocean views. For a more intimate experience, private beach dinners and in-villa dining are available upon request. Throughout the day, guests can enjoy unlimited beverages at all dining outlets and in their villas, ensuring that every moment feels like a celebration.
The package invites guests to discover the vibrant marine life of Baa Atoll on a private turtle snorkelling excursion, where sea turtles glide through the picturesque underwater world. Guests can explore Brother Island, where thriving coral reefs shelter reef sharks and colourful fish. For those seeking a more leisurely experience, the resort’s dolphin cruise offers a magical opportunity for families to witness these playful creatures in their natural habitat. Watersport enthusiasts can embark on exhilarating rides, while those seeking a more tranquil adventure can enjoy complimentary ocean kayaking through the island’s crystal-clear waters.
Moments of tranquility await at the Heavenly Spa by Westin, perched over the lagoon and inspired by the elements of nature. Guests can indulge in a rejuvenating 60-minute couple’s treatment, combining traditional techniques with modern wellness practices. For those looking to maintain their fitness routine, the WestinWORKOUT Fitness Studio, open 24/7, features state-of-the-art equipment with panoramic ocean views.
The resort warmly welcomes families, offering complimentary stays and dining for children under 12. The Westin Family Kids Club engages young guests aged four to 12 with fun and educational activities that provide an enriching introduction to Maldivian culture.
To elevate the guest experience, the package also includes daily minibar replenishments, high tea with the chef, and the convenience of daily laundry services. Guests can capture lasting memories with a complimentary photoshoot or unleash their creativity in painting classes, inspired by the island’s natural beauty. Marriott Bonvoy members enjoy exclusive rewards, including bonus points, further enhancing their stay and offering perks for future travels.
Whether seeking a romantic escape, an unforgettable family adventure, or a solo retreat, the ‘Premium All-Inclusive Around-The-Clock’ package is designed to fullfill every desire.
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