Featured
Visit Maldives unveils major campaign with Expedia in four key markets
Visit Maldives has commenced a major campaign with Expedia Group to promote Maldives as one of the most secluded and serene destinations in the world for tourists.
The purpose of this four-month campaign targeting Russia, Middle East, China and India, among the key source markets of the destination, is to assure potential travellers that the Maldives remains one of the most accessible destinations during this unprecedented situation.
The key messaging of this campaign will highlight the unique geographical formation of the island nation, owing to the natural dispersion of the islands, ensuring a worry free holiday for travellers.
Created in partnership with Expedia Group Media Solutions, the marketing organisation of Expedia Group, this campaign is expected to reach over 23 million people, targeting potential travellers in all the phases of the consumer journey in the focus markets.
Through this campaign, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel and Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted on the destination landing page on the platform.
Experiences which are unique to the destination will also be portrayed to entice travellers.
Expedia Group is one of the world’s leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.
The year 2021 started with focus on new strategies that have been adopted to ensure the goals of achieving pre-pandemic arrival. In this regard, several marketing activities are already in the pipeline such as joint promotions with tour operators and airlines, participation in key travel trade fairs, roadshows and familiarisation trips targeted to media, influencers and celebrities to promote the destination in various markets.
Besides these activities, prominence would be given to digital, social media and virtual activities to maintain the destination presence and promote Maldives as the most preferred destination across the globe.
By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 tourists amid an ongoing pandemic.
Currently, the Russian market is one of the top performing markets according to the latest statistics by the tourism ministry. India and Middle Eastern markets are also showing steady growth in terms of arrivals.
While China has been one of the traditionally strongest markets in terms of arrivals to Maldives prior to the pandemic, several marketing efforts are still underway to maintain the presence in the Chinese market as it opens for outbound travel again.
Entertainment
QUEENZ OF PIANO to perform at Reethi Faru Resort this festive season
Reethi Faru Resort has announced that internationally recognised piano duo QUEENZ OF PIANO will perform at the resort as part of its Christmas and New Year celebrations for the 2026/27 festive season.
The duo will present three live performances on 29 December 2026, 31 December 2026 (New Year’s Eve) and 2 January 2027, offering guests a series of musical experiences during the holiday period.
QUEENZ OF PIANO are known for combining classical music with contemporary pop, performing arrangements that bring together compositions from different musical periods and genres.
Their performances reinterpret well-known classical pieces and modern hits, incorporating elements of both musical styles to appeal to audiences of different ages and musical preferences.
The duo’s approach focuses on showcasing the versatility of the piano through arrangements that blend traditional classical techniques with contemporary musical influences.
The performances will form part of Reethi Faru Resort’s festive entertainment programme, providing live musical experiences for guests celebrating Christmas and New Year in the Maldives.
The three scheduled performances will take place during the resort’s year-end celebrations, including a special appearance on New Year’s Eve.
Featured
Kandooma Maldives unveils ‘Pirates’ Festive Adventure’ for Christmas and New Year
Kandooma Maldives has announced its Christmas and New Year programme, titled Pirates’ Festive Adventure, featuring festive dining, family activities, marine excursions, live entertainment and wellness experiences.
The programme will run from 22 December 2026 to 7 January 2027, offering a range of activities and celebrations for guests staying at the resort in South Malé Atoll.
The festive programme forms part of Kandooma Maldives’ experience-led all-inclusive offering, which combines dining, recreational activities and marine experiences.
The resort provides round-the-clock dining at Kandooma Café, with meals and snacks available to accommodate international arrival and departure schedules. Eligible certified divers staying for four nights or longer can also participate in daily diving activities as part of the all-inclusive offering.
For families, Kandoo Kids’ Club will organise a series of themed activities throughout the festive period. These will include pirate-themed crafts, treasure-inspired games, creative challenges, festive card-making, gingerbread making and Christmas celebrations.
Younger guests will also have opportunities to participate in Christmas cookie decorating and other seasonal activities, while Santa Claus is scheduled to make an appearance as part of the festivities.
Marine excursions and watersports will feature throughout the programme, with activities including shark snorkelling, shipwreck safaris, turtle-point snorkelling, sunset cruises and night fishing.
Guests will also have opportunities to participate in surfing lessons, guided Jet Ski tours and other watersports activities around the island.
Festive dining will form a central part of the celebrations, with the resort organising a Maldivian-themed buffet dinner accompanied by traditional Bodu Beru drumming and a fire dance performance.
Other dining experiences will include a multi-course Christmas Eve gala dinner, Christmas dining events and special New Year celebrations. The menus will feature a combination of Maldivian cuisine, international dishes and traditional festive offerings.
For guests seeking wellness experiences, Kandooma Spa by COMO Shambhala will offer a range of treatments, including couples’ spa experiences, a three-day wellness programme and recovery treatments designed for surfers.
The festive programme will continue into January with additional activities at Kandoo Kids’ Club, marine excursions and recreational experiences.
The celebrations will conclude on 7 January 2027 with Orthodox Christmas activities for guests observing the occasion.
Andrew Drummond, General Manager of Kandooma Maldives, said the programme was designed to bring together different aspects of the resort’s guest experience during the festive season.
“Festive holidays are about spending meaningful time together, discovering something new and creating memories that last long after the journey home,” he said.
“Our programme brings together the experiences that make an island holiday special, whether that means an ocean adventure, a celebration around the table, time to relax or a little festive magic for the family.”
Located on a private island in South Malé Atoll, Kandooma Maldives offers accommodation, dining, marine activities and recreational facilities for families, couples and groups of friends.
Guests are advised to review the festive programme for activity schedules, package inclusions and advance-booking requirements. Additional charges apply to selected excursions, watersports and spa treatments.
Awards
Secret Paradise Maldives Co-Founder recognised for regenerative tourism efforts
Ruth Franklin, Co-Founder of Secret Paradise Maldives, has received the Regenerative Travel Pioneer Award at the 2026 Inspiring Women in Travel Asia (IWTA) Awards, held at the Conrad Bangkok on 14 October 2026.
The IWTA Awards recognise women contributing to environmental, social and regenerative initiatives across Asia’s travel and tourism industry. The Regenerative Travel Pioneer Award honours individuals whose work places local communities, cultural preservation and environmental conservation at the centre of tourism development.
Franklin co-founded Secret Paradise Maldives in 2012, establishing a tourism business focused on providing visitors with experiences beyond traditional resort holidays. The company promotes interactions between travellers, local communities and the natural environment through locally led tourism activities.
Secret Paradise Maldives works with local businesses, non-governmental organisations (NGOs) and community groups to support responsible tourism practices and ensure that a greater share of tourism revenue benefits local communities.
Its activities focus on marine conservation, cultural awareness and creating opportunities for Maldivians to share their knowledge, traditions and way of life with international visitors.
Commenting on the recognition, Franklin acknowledged the contributions of the company’s employees, local partners and community organisations.
“I’m incredibly honoured to receive this recognition. While the award may have my name on it, it represents the collective efforts of the entire Secret Paradise team, our local partners and the many NGOs and community members we work alongside.
“Since establishing Secret Paradise, our aim has always been to demonstrate that travel can be a force for good, creating meaningful experiences for visitors while supporting local livelihoods, celebrating Maldivian culture and helping protect the incredible natural environment we are so fortunate to call home. This award is recognition of everyone’s contribution to that journey,” she said.
The award recognises Franklin’s work in promoting community-based tourism in the Maldives and Secret Paradise Maldives’ efforts to integrate environmental conservation, cultural preservation and local economic participation into its tourism operations.
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