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Maldives welcomes 500,000th tourist, achieves 2020 arrival target
Maldives on Thursday marked the arrival of the 500,000th tourist for the year.
The 500,000th tourist was identified at a momentous ceremony held at Velana International Airport jointly by the tourism ministry, Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Airports Company Limited (MACL) and Maldives Immigration.
The 500,000th tourist, Kirstin Madeleine Nittke, arrived from Germany via Emirates.
On arrival, she was identified at the Immigration counter and greeted by a welcoming team. She was then presented with a sash and a flower garland.
She was ushered outside and taken onto a stage where senior officials from the tourism ministry, MMPRC, Immigration and MACL received her. On the stage, there was a festivity of Maldivian cultural activities including live Bodu Beru and Dhandi Jehun by local performers Bidhabin.
Dr Naushad Mohamed, the deputy tourism minister, handed over a special gift — a product from Maldives Wave and the Velaa series from Liyela Collection.
“Today we celebrate the arrival of 500,000 tourists. Surpassing this milestone in this challenging year in advance of the forecasted date is the result of combined efforts of tourism industry partners and the government. It is the result of HEP Solih’s timely decisions backed by the tourism industry partners’ determination to revive our tourism industry,” tourism minister Dr Abdulla Mausoom said.
“Thanks to travel and tourism industry partners, employees, and associations. I take this opportunity to convey heartfelt appreciation to the Health Protection Agency, health professionals, related government authorities, and volunteers for their hard work to brand the Maldives as a safe and secure destination to the international community. A very warm applause to the lovely Maldivians for this remarkable achievement. #TogetherWeCan.”
MMPRC Managing Director Thoyyib Mohamed also handed over a special gift, while similar gifts were given by Ibrahim Ashraf, the Deputy Controller of Immigration, and Gordon Andrew Stewart, the Managing Director and Chief Executive Officer of MACL.
A holiday voucher of a seven-nights complimentary stay in an Island Villa on Full Board Basis at Coco Bodu Hithi was also handed over by Mohamed Shiham, the resort’s Operations Manager.
“Amid such a pandemic, it is a remarkable feat to keep on achieving such milestones,” MMPRC Managing Director Thoyyib Mohamed said.
“We welcomed the 100,000th visitor since the border reopening just a few days ago and today we are celebrating the arrival of the 500,000th visitor for the year. This is, indeed, the result of joint efforts by the entire tourism industry in both the public and private sector. I would like to congratulate everyone for their hard work in making this year such a successful one.”
This was followed by the presentation of a voucher for the first-of-its-kind Covid-19 insurance by Ahmed Shabiq, the General Manager of Allied Insurance.
“On this special occasion I would like to congratulate the 500,000th tourist of 2020 and everyone involved in the tourism industry for achieving this milestone. For decades, Maldives has been famous for its natural beauty and world-class hospitality attracting travellers from around the globe,” Controller General of Immigration Mohamed Ahmed Hussain said.
“Despite this global pandemic, we, the Maldives Immigration, dedicate our commitments and full support to harness the tourism industry and move forward to boost our economy.”
The event was held together with the support of industry and media partners, and it concluded with a group photo taken with the tourist alongside all the event partners, followed by a cultural performance.
It is anticipated that the country will reach peak arrival rates during the year of 2021, taking the rate up to 1.5 million tourist arrivals.
“We have great news from the Maldives. We have reached the 500,000th tourist arrival milestone and this is a remarkable achievement which we are all very proud of. So much effort has been put in place for this day and I can honestly say that Team Maldives did exceptionally well in promoting destination Maldives as a safe place to visit. We believe that we have contributed our part in maintaining our high safety standards at Velana International Airport and with our attractive incentive packages to our partner airlines,” Andrew Gordon Stewart, the CEO and Managing Director of MACL, said.
“I would like to continue to assure our guests that Velana International Airport will maintain its high standards of safety until vaccines are successfully administered. The Maldives has already earned international recognition as a great holiday destination and the future looks bright, in fact sunny. Every month our tourist arrivals are increasing, and this is very positive and encouraging, where tourism is the backbone of Maldives. I congratulate our lucky 500,000th tourist this year and I thank all stakeholders who have made the Maldives Dream come true.”
The Maldives reopened its borders on July 15.
With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.
There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 96 hours prior to their departure.
Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.
Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.
The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.
For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.
A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.
Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.
Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.
Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.
Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.
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