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Visit Maldives launches campaign with VOOT India

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As part of an ongoing tourism recovery plan, Visit Maldives on Friday launched a campaign with Over-the-Top (OTT) video streaming platform in India.

The targeted advertisement will run on the VOOT platform from November 6 to December 3. The native advertisement will target audiences from Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad.

“The aim of the campaign is to leverage the growing media landscape to build awareness of Maldives among new audiences while driving performance with target consumers,” a statement issued by Visit Maldives read.

“The advertisement will build brand awareness for ‘Rediscover Maldives…The sunny side of life’ campaign and while encouraging the Indian travellers to visit Maldives.”

Voot is one of India’s most engaging OTT and subscription video on demand (SVOD) platforms. Consistently ranked at the top in terms of watch time metrics, Voot has a premium inventory on connected TVs that approach affluent audiences in top metros reaching approximately 15 million monthly views.

Visit Maldives has launched several marketing campaigns and activities targeting the Indian market such as media familiarisation trips, nationwide radio promotions, and a campaign targeting honeymoon segments in Indian market. Officials also took part in the Satte GenX Virtual fair and Outbound Travel Roadshow.

Visit Maldives is currently conducting various campaigns in key markets such as an outdoor brand visibility campaign in S.Korea, a global campaign with CNN, and a campaign with Skyscanner, as well as joint marketing campaigns with Travelata, Sletat and Squizz in Russia.

With the reopening of borders to tourists on July 15, Visit Maldives launched the “Rediscover Maldives…the sunny side of life” global campaign to entice travellers to return to the Maldives.

“The overall objective of the recovery initiative is to present the message that Maldives is a safe haven for visitors and that it is one of the safest places to visit during this time, due to the health and safety measures that are in place topped with the safety offered by the unique geography of the Maldives and the one-island-one-resort concept,” the statement read.

India is one of the key focus markets after the border reopening, with travel bubble arrangements in place. With the gradual increase in flight connectivity and ongoing marketing efforts, arrivals from India is gradually increasing.

Awards

Centara Grand Lagoon Maldives secures Readers’ Choice honour in Condé Nast Traveller Middle East Awards

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The inaugural Condé Nast Traveller Middle East Readers’ Choice Awards 2025 have been announced, and Centara Grand Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, has secured a place on the list. The resort has been recognised as a Favourite Overseas Leisure Hotel, marking an important milestone for the newly opened property. Known for its privacy, refined elegance, diverse dining options, and holistic wellness offerings, the resort has quickly emerged as one of the region’s most sought-after five-star retreats in the Maldives.

Centara Grand Lagoon Maldives has been designed to engage the senses, blending elevated elegance with uninterrupted seclusion. Its collection of beachfront and overwater villas and residences has been created for travellers seeking a peaceful Maldivian escape defined by natural surroundings. The contemporary design is softened by organic textures, muted tones, and Thai-inspired elements, resulting in an atmosphere that feels serene, relaxed, and discreetly luxurious.

Elegance and simplicity shape the experience across the island. Private decks offer quiet spaces for reflection, while an array of water sports and marine activities provide opportunities for exploration. The resort’s wellbeing philosophy is anchored by SPA Cenvaree Retreat, a dedicated sanctuary for holistic healing and restoration. Drawing on Thai wellness traditions, each treatment is designed to renew balance and nurture physical and mental wellbeing. Signature therapies, couples’ rituals, and restorative beauty treatments allow guests to slow down and reconnect with their natural rhythm.

Dining is a defining aspect of the resort’s appeal. Guests can enjoy tandoor and teppan live stations at The Gallery, savour Mediterranean-inspired seafood at Bluefin, or end the day with cocktails and sunset views at Sunset Social. For additional exclusivity, The Club offers gourmet breakfasts, curated grape pairings, and intimate culinary experiences, while Coco Drift provides relaxed poolside refreshments.

The recognition from Condé Nast Traveller Middle East highlights the rapid rise of Centara Grand Lagoon Maldives within the region. Securing such a prestigious title within months of opening underscores the resort’s commitment to service quality, guest satisfaction, and exceptional experiences. It also reflects Centara’s growing presence and increasing popularity among travellers to the Maldives.

“We are deeply honoured to be recognised by the Condé Nast Traveller Middle East community,” said Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives and Centara Mirage Lagoon. “This award reflects the genuine care and commitment our team puts into creating stays that feel calm and personal—experiences that are both distinctly Maldivian and authentically Thai. Our focus has always been on curated journeys, refined elegance, and a meaningful connection to the island’s natural beauty. It is incredibly rewarding to know that our guests feel this throughout their time with us.”

Centara Grand Lagoon Maldives continues to welcome guests from the GCC region and beyond, strengthened by the trust of travellers who value authenticity, elegance, and exceptional island experiences.

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Celebration

Maldivian Christmas and New Year at Vakkaru Maldives: Timeless moments await

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For many travellers, certain holidays transcend the ordinary and become memories retold for years to come. Christmas and New Year at Vakkaru Maldives fall firmly into that category. Located within the UNESCO Biosphere Reserve of Baa Atoll, Vakkaru offers an environment where time softens into the rhythm of turquoise waters and soft white sand. During the festive season, the resort adopts an added layer of understated elegance and island-inspired charm.

Guests waking on Christmas morning in an overwater villa are greeted by sunlight dancing across the lagoon. Instead of winter’s chill, there is only the warmth of a gentle tropical breeze and the soft sound of the ocean beneath the suite. Breakfast may be served on a private deck as manta rays pass in the distance and the day begins with quiet possibility.

Festive celebrations at the resort combine refinement with authenticity. Tree-lighting ceremonies unfold against pastel-coloured sunsets, live music moves through the palm groves, and seasonal dining features gourmet menus that incorporate Maldivian influences. The atmosphere is intimate and thoughtfully arranged, creating the sense that the island itself is sharing a moment with each guest. Younger travellers have much to enjoy as well, with holiday craft activities, island treasure hunts, and a dedicated visit from Santa that adds a playful touch to the celebrations.

As the year draws to a close, Vakkaru brings a renewed sense of celebration to its shores. New Year’s Eve features an open-air gala dinner beneath the stars, illuminated by lanterns while chefs prepare dishes showcasing the finest local produce. The resort’s signature barefoot-luxury spirit is fully present—relaxed yet refined, festive without excess. Entertainment continues into the night with live performances and DJ sets. Guests gather on the sand, cocktails in hand, as the countdown to midnight begins. When the clock strikes twelve, fireworks illuminate the lagoon, their reflections shimmering across the still water. The moment feels cinematic and memorable, marking the start of a new year in a spectacular setting.

Between the festivities, guests can enjoy the resort’s signature tranquillity. Merana Spa, positioned over the ocean, offers treatments that encourage rest and restoration. The surrounding reefs provide opportunities for snorkelling and diving, with the chance to encounter marine life that thrives in the atoll’s protected waters. Paddleboarding, dolphin cruises, and excursions in search of hammerhead sharks offer both gentle and adventurous options for exploration. For those seeking a quieter experience, a sunset dhoni cruise with a glass of champagne captures the classic romance of the Maldives.

Vakkaru Maldives presents Christmas and New Year as a blend of natural beauty, thoughtful experiences, and personalised celebration. Guests can savour every detail—from festive lights glowing through the coconut palms to holiday-inspired cocktails and candlelit dinners—while welcoming the new year from the heart of the Indian Ocean.

Vakkaru Dream Getaway – Early Bird Festive Offer includes:

  • Complimentary daily breakfast
  • Savings of over 10% on all villas and residences
  • Up to 15% savings on round-trip seaplane transfers
  • Complimentary access to selected non-motorised watersports

Those seeking a festive season that combines natural tranquillity with considered sophistication may find Vakkaru Maldives to be the ideal destination.

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Featured

Villa Park now accessible via new Villa Air seaplane route

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Villa Resorts has launched a new Villa Air seaplane service to Villa Park Maldives, offering an arrival experience that begins in the air with views across the Maldivian archipelago.

Operated by the sister brand Villa Air, the seaplanes serving Villa Park are fitted with some of the widest panoramic windows used in the Maldives. This allows passengers to observe reefs, sandbanks, and islands almost continuously from take-off to landing. Travellers see the colours of the ocean shift from deep blue to lighter turquoise and can trace the shape of atolls and lagoons well before reaching the resort.

The size of the windows ensures that most seats offer wide views, enabling couples, families, and groups to experience the scenery together without needing to change places. Capturing photographs and short videos becomes straightforward, and for many visitors this forms their first impression of the Maldives while still above the islands.

A notable feature of the Villa Air service is the experience of taking off from and landing on water. The gradual ascent from the lagoon near Malé and the final descent beside Villa Park bring a sense of calm and mild adventure, particularly for those new to seaplane travel. The sound of the floats touching the water and the sight of the resort appearing ahead create a natural transition to the island.

With unobstructed views, a relaxed pace, and the experience of stepping off an aircraft that has just landed on the ocean, the new Villa Air seaplane connection ensures that a stay at Villa Park effectively begins from the moment passengers depart Malé and follow the chain of islands south.

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