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Visit Maldives launches campaign with VOOT India

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As part of an ongoing tourism recovery plan, Visit Maldives on Friday launched a campaign with Over-the-Top (OTT) video streaming platform in India.

The targeted advertisement will run on the VOOT platform from November 6 to December 3. The native advertisement will target audiences from Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad.

“The aim of the campaign is to leverage the growing media landscape to build awareness of Maldives among new audiences while driving performance with target consumers,” a statement issued by Visit Maldives read.

“The advertisement will build brand awareness for ‘Rediscover Maldives…The sunny side of life’ campaign and while encouraging the Indian travellers to visit Maldives.”

Voot is one of India’s most engaging OTT and subscription video on demand (SVOD) platforms. Consistently ranked at the top in terms of watch time metrics, Voot has a premium inventory on connected TVs that approach affluent audiences in top metros reaching approximately 15 million monthly views.

Visit Maldives has launched several marketing campaigns and activities targeting the Indian market such as media familiarisation trips, nationwide radio promotions, and a campaign targeting honeymoon segments in Indian market. Officials also took part in the Satte GenX Virtual fair and Outbound Travel Roadshow.

Visit Maldives is currently conducting various campaigns in key markets such as an outdoor brand visibility campaign in S.Korea, a global campaign with CNN, and a campaign with Skyscanner, as well as joint marketing campaigns with Travelata, Sletat and Squizz in Russia.

With the reopening of borders to tourists on July 15, Visit Maldives launched the “Rediscover Maldives…the sunny side of life” global campaign to entice travellers to return to the Maldives.

“The overall objective of the recovery initiative is to present the message that Maldives is a safe haven for visitors and that it is one of the safest places to visit during this time, due to the health and safety measures that are in place topped with the safety offered by the unique geography of the Maldives and the one-island-one-resort concept,” the statement read.

India is one of the key focus markets after the border reopening, with travel bubble arrangements in place. With the gradual increase in flight connectivity and ongoing marketing efforts, arrivals from India is gradually increasing.

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Centara Hotels & Resorts marks Valentine’s Day with island-wide celebrations in Maldives

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Centara Hotels & Resorts is marking Valentine’s Day across its four Maldivian resorts with a collection of curated experiences designed to reflect different expressions of romance, from wellness and gastronomy to shared adventure and quiet celebration. Set within the Maldives’ natural environment of open horizons, white-sand beaches and private island settings, each property presents a tailored programme for couples seeking time together in a relaxed and intimate atmosphere.

Centara Grand Lagoon Maldives

Centara Grand Lagoon Maldives will mark Valentine’s Day on 14 February with a programme of romance-themed experiences set within its island surroundings at The Atollia by Centara Hotels & Resorts. The day is designed around shared activities and curated moments intended to encourage connection and creativity.

Evening celebrations begin at Coco Drift with the Salaan Galaan Valentine’s Soirée, followed by a four-course beachfront dinner accompanied by selected beverages, personalised cocktails, live entertainment and musical serenades. The celebrations conclude with an intimate sip-and-paint session under the night sky.

Couples may also unwind with the Grand Valentine’s Ritual at Spa Cenvaree, a 105-minute treatment comprising a massage and body wrap designed for shared relaxation. Guests can further personalise the occasion by arranging fresh floral bouquets through the front office.

Centara Mirage Lagoon Maldives

At Centara Mirage Lagoon Maldives, Valentine’s Day is presented through a full-day programme of shared experiences set in North Malé Atoll. Activities include sunrise yoga, a tree-planting ceremony and henna art, offering couples a blend of relaxation and meaningful engagement.

The evening programme centres on a mixology masterclass, followed by a candlelit dinner at Sailhouse Beach featuring seafood, Asian-inspired dishes, desserts and free-flowing beverages. The night concludes with an outdoor movie screening beneath the stars.

Spa Cenvaree complements the celebrations with a Valentine’s Indulgence ritual, a 120-minute couples’ treatment that includes a body scrub, massage and bath ritual paired with sparkling beverages. Floral arrangements may also be arranged through the front office.

Machchafushi Island Resort & Spa Maldives

From 10 to 14 February, Machchafushi Island Resort & Spa Maldives will host a series of Valentine’s experiences designed to reflect personal moments and shared celebration. Highlights include vow renewal ceremonies at Reef Beach and private canapé and champagne experiences at Aqua Bar.

On Valentine’s Day, couples may begin with a floating breakfast served in-villa, followed by a choice of dining experiences ranging from international buffet dining to a four-course gourmet dinner at the Love Hut, complete with sparkling beverages and floral arrangements. Additional options include a three-course beachfront dinner at Reef Beach, a relaxed BBQ and movie night at North Beach, and an evening DJ programme at Coral Lounge.

Centara Ras Fushi Resort & Spa Maldives

Centara Ras Fushi Resort & Spa Maldives, an adults-only resort in North Malé Atoll, will host a refined Valentine’s celebration on the evening of 14 February. The highlight is a seven-course beachfront dinner at Waves Beach, paired with sparkling beverages and accompanied by live music.

The evening continues with an after-dinner beach gathering, extending the celebrations in a relaxed setting. Guests may also opt for a package that includes an in-villa breakfast with sparkling beverages the following morning.

Across its Maldivian portfolio, Centara Hotels & Resorts presents Valentine’s Day as an opportunity for couples to celebrate through shared experiences, thoughtful dining and time spent together in distinctive island settings.

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Art, wine and storytelling take centre stage at Milaidhoo Maldives

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Milaidhoo Maldives is hosting a four-day creative residency this March that brings together art, wine and storytelling in a series of intimate island experiences guided by internationally recognised curator Vera Alkhova.

From 25 to 28 March 2026, the resort will present the Art Spirit Residency, welcoming Alkhova, founder of Art Spirit, to its private island setting in the heart of the Baa Atoll, a UNESCO Biosphere Reserve. The residency is designed as a relaxed exploration of creativity, taste and inspiration, set against Milaidhoo’s natural surroundings.

An art consultant, curator and educator, Alkhova is known for making contemporary art accessible through storytelling rather than theory. Through Art Spirit, she curates immersive experiences that encourage dialogue and personal interpretation, including her established programme How to Read Contemporary Art. Her residency at Milaidhoo is structured around conversation-led sessions rather than formal lectures, with the aim of sharing art in an engaging and approachable way.

Taking place during the same month as International Women’s Day, the residency also reflects on the creative contributions of women. This theme is most clearly expressed in the opening experience, Women in Art, which highlights female voices and influence within contemporary artistic expression.

The programme also aligns with Milaidhoo’s focus on gastronomy and fine wine. Each experience is paired with carefully selected wines and hosted within the resort’s restaurants, where the evening themes are reflected in ingredient-led menus. The format is intentionally informal, in keeping with the atmosphere of the boutique island resort.

Programme highlights include:

  • Wednesday, 25 March – Art Stories & Wine Tasting | Women in Art
  • Friday, 27 March – An Artist’s Table | Wine and Art Dinner | Love of the Painter and His Muses
  • Saturday, 28 March – Art Stories & Wine Tasting | Marine Life

With Alkhova’s curated insights and Milaidhoo’s considered hospitality, the Art Spirit Residency brings together art, wine and shared conversation in a setting designed to encourage reflection and connection.

Milaidhoo Maldives is accessible via a 35-minute seaplane transfer from Velana International Airport, or by a 15-minute domestic flight to Dharavandhoo Airport in Baa Atoll followed by a 15-minute speedboat journey to the island.

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St. Regis Maldives Vommuli welcomes Glynn Purnell for Tastemaker Series

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Glynn Purnell, the Michelin-starred chef, restaurateur and television personality known as “The Yummy Brummie”, will bring his modern British cooking to the Indian Ocean this April as part of the Tastemaker Series at St. Regis Maldives Vommuli Resort.

With a career spanning more than 35 years, two Michelin-starred restaurants and a long-standing presence on British television, Purnell’s residency will take place from 3 to 6 April. His ingredient-led approach will be presented through a curated programme that includes a signature tasting dinner, an intimate cooking class and a closing experience hosted at The Whale Bar, offering guests the opportunity to engage with his cuisine in an informal setting.

Purnell began his culinary career at the age of 14 through a hotel kitchen work placement before refining his skills at the Metropole Hotel and at Simpson’s Restaurant, where he contributed to the restaurant’s first Michelin star. His professional training also includes working alongside chefs such as Gordon Ramsay, Gary Rhodes and Claude Bosi, as well as experience in Michelin-starred kitchens across Europe. Purnell later made history by earning Birmingham’s first Michelin star for Jessica’s in 2005, followed by a Michelin star for Purnell’s, which the restaurant has retained since 2009.

In addition to his restaurant work, Purnell is a well-known figure on British television. He has won Great British Menu twice and has returned to the programme as a mentor. His television appearances also include Saturday Kitchen, and he co-presented My Kitchen Rules UK alongside Rachel Allen on Channel 4.

Recognised for combining technical precision with an approachable style, Purnell’s residency forms part of the St. Regis Maldives’ 2026 Tastemaker Series, a programme designed to showcase international culinary talent through immersive guest experiences. His emphasis on seasonal, responsibly sourced ingredients and sustainable practices aligns with the resort’s broader commitment to considered luxury and culinary quality.

Set on Vommuli Island, the residency offers guests the opportunity to experience contemporary British gastronomy in a distinctive island setting, with rare access to one of the UK’s most influential chefs.

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