Featured
Visit Maldives launches campaign with VOOT India
As part of an ongoing tourism recovery plan, Visit Maldives on Friday launched a campaign with Over-the-Top (OTT) video streaming platform in India.
The targeted advertisement will run on the VOOT platform from November 6 to December 3. The native advertisement will target audiences from Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad.
“The aim of the campaign is to leverage the growing media landscape to build awareness of Maldives among new audiences while driving performance with target consumers,” a statement issued by Visit Maldives read.
“The advertisement will build brand awareness for ‘Rediscover Maldives…The sunny side of life’ campaign and while encouraging the Indian travellers to visit Maldives.”
Voot is one of India’s most engaging OTT and subscription video on demand (SVOD) platforms. Consistently ranked at the top in terms of watch time metrics, Voot has a premium inventory on connected TVs that approach affluent audiences in top metros reaching approximately 15 million monthly views.
Visit Maldives has launched several marketing campaigns and activities targeting the Indian market such as media familiarisation trips, nationwide radio promotions, and a campaign targeting honeymoon segments in Indian market. Officials also took part in the Satte GenX Virtual fair and Outbound Travel Roadshow.
Visit Maldives is currently conducting various campaigns in key markets such as an outdoor brand visibility campaign in S.Korea, a global campaign with CNN, and a campaign with Skyscanner, as well as joint marketing campaigns with Travelata, Sletat and Squizz in Russia.
With the reopening of borders to tourists on July 15, Visit Maldives launched the “Rediscover Maldives…the sunny side of life” global campaign to entice travellers to return to the Maldives.
“The overall objective of the recovery initiative is to present the message that Maldives is a safe haven for visitors and that it is one of the safest places to visit during this time, due to the health and safety measures that are in place topped with the safety offered by the unique geography of the Maldives and the one-island-one-resort concept,” the statement read.
India is one of the key focus markets after the border reopening, with travel bubble arrangements in place. With the gradual increase in flight connectivity and ongoing marketing efforts, arrivals from India is gradually increasing.
Featured
Anantara Kihavah Maldives Villas introduces season of wellness with three practitioners
Anantara Kihavah Maldives Villas is inviting guests to embark on a holistic journey guided by three visiting wellness practitioners, each specialising in distinct approaches to healing. Drawing on traditional knowledge and contemporary practice, the practitioners will offer therapies at the resort’s overwater spa designed to align body, mind, and spirit in a tranquil Maldivian setting. Disciplines include Ayurveda, energy-based therapies, sound healing, and mindful movement, with personalised consultations and bespoke treatments available.
A fifth-generation Ayurvedic physician, Dr Jithurag continues a 300-year family lineage rooted in holistic balance. Trained within the Rameswaram Tantric tradition, he blends Ayurvedic principles with elements of Traditional Chinese Medicine, integrating marma therapy and acupuncture with Reiki and Pranic Healing. Using wellness screening technologies to assess biomarkers, he designs tailored treatment plans. Guests may book a complimentary consultation and choose from signature therapies such as TCM Acupuncture, Cupping Therapy, Marma Abhyanga, and Back Restoration Therapy.
Holistic therapist and Ayurvedic healer Sharath Ram brings more than 16 years’ experience in supporting physical, mental, and spiritual balance. His work combines Ayurveda with energy practices and therapeutic yoga to encourage both recovery and transformation. His specialities include Chakra Inner Energy Balancing, Ayurveda Deep Fusion Therapy, Visceral Manipulation, Maderotherapy, and Mind-Body Healing. He will also lead complimentary workshops, including The Art of Breathing and Dynamic Meditation, focusing on breathwork and movement to promote calm and clarity.
From Kerala, India, Vinod Narayanan offers over a decade of experience in Ayurveda, yoga, and holistic healing across Europe, Africa, and Asia, including service as a personal physician to dignitaries. At Anantara Kihavah he will provide therapies such as Himalayan Sound Healing Massage, De-Armouring Body Therapy, Abdominal Detox, Access Bars Energy Healing, and Gut-Brain Rewiring. Using vibration, touch, and energy alignment, his sessions aim to release emotional blockages, improve circulation, and support the body’s natural rhythm. Complimentary consultations are available, alongside sound-based journeys that seek to harmonise body and spirit.
Together, the practitioners complement Anantara Kihavah’s wellbeing philosophy, extending from Ayurvedic traditions to sound therapy. Guests are invited to the overwater Anantara Spa for bespoke treatments, meditative workshops, and one-to-one consultations that encourage connection with self and nature.
Further enhancing the experience, the resort has introduced reimagined Beach Pool Villas featuring natural textures, open-plan spaces, and private pools set within tropical greenery.
Celebration
Mindful festive escape: Park Hyatt Maldives Hadahaa focuses on connection and renewal
This festive season, Park Hyatt Maldives Hadahaa will welcome guests to a celebration of warmth, wonder and mindful connection. From 19 December 2025 to 7 January 2026, the resort will transform into a serene island sanctuary where nature, gastronomy and meaningful experiences come together in harmony.
Situated in one of the most untouched atolls of the Maldives, Huvadhu Atoll, Hadahaa embodies a refined simplicity that showcases the beauty of the natural world. Throughout the festive period, guests are invited to slow down, reconnect and rediscover the joy of being fully present, surrounded by turquoise waters, lush island greenery and Maldivian hospitality.
“The festive season at Hadahaa is more than a celebration — it’s a homecoming,” said Anshul Sharma, General Manager of Park Hyatt Maldives Hadahaa. “It’s a time to reflect, to celebrate togetherness and to embrace the island’s timeless rhythm where nature and joy coexist effortlessly.”
Highlights of the Festive Season:
- Holiday splendour and timeless traditions – From the twinkling lights of the Christmas Tree Lighting Ceremony to the New Year’s Eve Countdown by the Beach, each event is shaped by the understated elegance that defines Park Hyatt. Familiar festive traditions are reinterpreted with authentic island touches, creating celebrations that feel both comforting and renewed.
- Beneath the holiday surface – Adventure enthusiasts will be able to join Festive Snorkelling and Diving excursions, Turtle Quests and an Exclusive Christmas Night Dive. Each marine experience offers a deeper connection to the ocean’s vibrant ecosystem, enhanced by the festive spirit of exploration.
- Season of renewal – Guests can restore body and mind with holistic spa journeys at The Vidhun Spa, featuring Ayurveda-inspired treatments, island botanicals and festive rituals designed to support inner balance. The resort will also host Dr Jyoti Kodwani, founder of The Sacred Chakras, for a month-long Festive Wellness Residency offering transformative healing therapies.
- Festive flavours and family moments – From Barefoot BBQs by the Bay to elevated treehouse dining beneath the stars, dining experiences are designed to become lasting memories. Younger guests can take part in creative workshops, treasure hunts and Santa’s seaside arrival, ensuring special moments for families and guests of all ages.
This year, Park Hyatt Maldives Hadahaa’s festive programme captures the essence of renewal and joy, celebrating life’s simplest pleasures with a blend of sophistication and soul.
Awards
Ifuru Island Maldives wins Best Luxury Beach Property at Seven Stars Awards 2025
Ifuru Island Maldives has been named Best Luxury Beach Property at the Seven Stars Luxury Hospitality and Lifestyle Awards 2025, held in Portugal. The recognition highlights the resort’s commitment to redefining barefoot luxury, delivering exceptional guest experiences and showcasing authentic Maldivian hospitality.
The Seven Stars Luxury Hospitality and Lifestyle Awards, often described as the “Oscars of Luxury”, honour only the most outstanding properties and brands worldwide. Receiving this accolade positions Ifuru Island Maldives among the world’s leading destinations, recognised for its focus on service excellence, innovation and guest satisfaction.
“We are deeply honoured to receive this award,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “It reflects the passion and dedication of our incredible All Star team, who create memorable experiences for our guests every single day. This win not only celebrates our property but also the spirit of the Maldives — warm, genuine and unforgettable.”
Located in the pristine Raa Atoll, Ifuru Island Maldives offers a blend of barefoot elegance and meaningful connection. The resort’s premium all-inclusive concept, world-class dining and vibrant experiences are designed to immerse guests in the joy and beauty of island life.
This global recognition further strengthens Ifuru Island Maldives’ reputation as one of the country’s most inspiring luxury destinations, where each moment is crafted with care, creativity and authenticity.
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