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Maldives ranked second most Googled post-lockdown holiday destination

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For most of 2020, the Covid-19 pandemic has stopped us from jetting off on any holidays, but as travel restrictions ease, which destinations are coming out on top for our post-lockdown holidays?

Official-esta.com has analysed Google Search volume data for the search terms “Flights to X” and “Holidays in X” to establish which countries we are searching for the most, based on annual global search volumes. You can view the full findings here.

With travel restrictions now easing and making it possible for us to head abroad on holiday once more, many people are now looking for the perfect destination to squeeze in a late summer holiday, or are planning ahead for 2021.

With a variety of locations to choose from, ranging from traditional European breaks on the Mediterranean, to long-haul holidays with more tropical climes, the choices for holidays are endless. But which destinations are we looking at the most for our post-lockdown escapes?

The data reveals the following top five countries that people are looking to travel to after lockdown:

  1. Italy: 1,939,440
  2. Maldives: 1,798,680
  3. Mexico: 1,722,360
  4. Thailand: 1,654,320
  5. Spain: 1,525,560

“With the last few months throwing both our lives and the travel industry into unchartered territory, it’s natural that some people may be rather apprehensive about returning to normal life and travelling as we were before,” Jayne Forrester, Director of International Development at Official-esta.com, said.

“With destinations around the world closing their borders, travel hasn’t been an option, but with these borders now re-opening, it’s great to see that even countries that were among the worst affected by the Covid-19 pandemic, including China and Italy, are being considered for holidays in the near future.”

Italy comes top

Despite being one of the epicentres of the pandemic in Europe earlier in the year, Italy is revealed as the destination we are searching for the most when it comes to our next trip abroad, with over 1.9 million (1,939,440) average annual global searches.

Among those searching for holidays in Italy, more than 27,100 average monthly searches come from the United Kingdom, followed by the United States (4,400 average monthly searches).

With airlines such as EasyJet offering highly discounted flights to destinations across Italy, and reports of usually tourist-filled hotspots such as the Cinque Terre being almost entirely deserted, it could be the perfect time to visit for anyone dreaming of indulging in a rich Italian meal.

Additionally, Italy is currently on the list of countries that are exempt from FCO advice against non-essential travel, meaning that any visitors will not have to enter a 14-day quarantine period on their return to the UK.

Exotic destinations rank highly

The Maldives (1,798,680), Mexico (1,722,360) and Thailand (1,654,320) all appear among the top five destinations, despite the flight times all lasting around 12 hours.

The Maldives also ranks as the most searched destination among those in the UK with more than 98,600 average monthly searches for flights and holidays to the region.

With more than 1.7 million tourists visiting the Maldives in 2019, the country’s tourism minister described the pandemic as “more devastating than the 2004 tsunami and the 2008 global financial crisis” to their tourism industry.

However, the Maldives reopened to tourists from around the world on the July 15, without the need for mandatory quarantine periods or Covid-19 tests for visitors on arrival (a negative PCR test result is still required), making it a destination that shouldn’t be overlooked by anyone wanting a luxury escape over the next few months.

Although Thailand may be one of the destinations we’re searching for the most, the country is still closed to international visitors. Domestic visitors have been allowed to travel within the country for more than a month, but it’s likely that flights will not be able to land until October and even then, tourists may be expected to remain within the country for a minimum period of 30 days.

China makes it into the top 15

China may have been the original epicentre and source of the Covid-19 virus, but that seemingly hasn’t put tourists off visiting the country.

With more than a million (1,077,840) average annual global searches, China ranks above many other popular destinations including Croatia, the Philippines and Barbados.

Looking at the numbers of those searching for holidays and flights to China, residents of the United States are those searching the most, with 41,900 average monthly searches, followed by those from the United Kingdom (11,700 searches), Canada (5200 searches) and Australia (4000 searches).

Although New Zealand has seen relative success with their management strategies over the last few months, and has been seen as one of the safer countries, the nation comes in 12th with 1,056,120 average annual global searches.

“It’s crucial that we begin to travel again, in order to generate revenue for the companies within the travel and tourism sector and ensure that we minimise any further job losses in the industry. As a result, we must find a balance between enjoying our travels and doing so in a safe and responsible manner, to prevent any further waves of the Covid-19 virus,” Forrester said.

The Maldives reopened its borders on July 15.

With the border reopening, 30-day free on-arrival visa is issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country.

There is no mandatory quarantine or testing on arrival, but tourists have to complete an online health declaration form and provide a negative PCR test result taken at least 72 hours prior to their departure.

Visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms are also tested at their own expense.

The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.

Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.

However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.

Meanwhile, the government’s best case scenario now puts total tourist arrivals for 2020 just above 800,000. 

Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.

However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.

On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.

Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.

A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 8,990.

Thirty-one deaths have been reported, while 6,846 have made full recoveries.

The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.

The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.

Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.

Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.

A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.

The restrictions are now being eased in phases, with the third phase measures now active.

Photo: Asad Photo Maldives

Featured

Huvafen Fushi partners with Forbes Travel Guide in pursuit of five-star status

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Huvafen Fushi, the resort internationally recognised for pioneering signature Maldivian luxury, has announced its official association with Forbes Travel Guide (FTG), the only independent global rating system dedicated to luxury hospitality.

The decision marks a deliberate step for the resort, underscoring its commitment to meeting the gold standard of intuitive service on an international scale. After two decades of setting architectural and experiential milestones—such as unveiling the world’s first underwater spa and introducing the Maldives’ first underground wine cellar, Vinum—Huvafen Fushi is now focused on demonstrating its exceptional service culture against the industry’s most rigorous and objective criteria.

The resort’s ultimate aim is to attain the prestigious Forbes Travel Guide Five-Star rating in 2026.

General Manager Noel Cameron stated, “For Huvafen, luxury is effortless and authenticity shines through. Our brand has always been about trailblazing and crafting moments that transcend the ordinary. Now, we’re putting our confidence to the test by inviting the global authority on luxury to evaluate the very core of our offering: the quality and consistency of how we make our guests feel.”

Unlike rating systems that rely on volume or guest reviews, the FTG evaluation process is entirely independent, with anonymous professional inspectors assessing properties based on up to 900 stringent standards. The criteria place significant weight on emotional connection and anticipatory service—the subtle, intuitive gestures that have long defined Huvafen’s approach.

This partnership marks a new chapter for Huvafen Fushi, reflecting its evolution towards uncompromising, verified excellence. It positions the resort to resonate even more strongly with discerning, forward-thinking travellers seeking authentic connection and meaningful transformation.

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Celebration

Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing

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Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.

Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.

Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”

This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.

Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.

“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.

With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.

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Cooking

Cooking with culture: Maldivian Kandu Kukulhu at Sun Siyam Vilu Reef

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At Sun Siyam Vilu Reef, Maldivian cuisine is celebrated not simply as nourishment but as an expression of island heritage and identity. Among its most significant traditions is the preparation of Kandu Kukulhu, the Maldives’ signature rolled tuna curry. Rooted in local custom and passed down through generations, the dish forms the centrepiece of the resort’s weekly Maldivian cooking classes, offering guests an intimate introduction to the flavours, techniques, and narratives that shape the islands. As part of the resort’s signature culinary journey, it brings Maldivian culture to life through authentic tastes and thoughtful storytelling.

Deeply embedded in local tradition, Kandu Kukulhu reflects centuries of craftsmanship and care. At Vilu Reef, the cooking class is led by the resort’s Maldivian chefs, who demonstrate each stage with the precision and intuition inherited through long-standing practice. Guests learn how to slice the tuna, layer it with aromatic spices, and bind the rolls with coconut or pandan leaf. As the curry gently simmers in coconut milk, its aroma fills the air, offering a vivid portrayal of everyday island cooking—an experience that resonates long after the final tasting.

Kandu Kukulhu, which translates to “chicken of the sea,” is a quintessential Maldivian tuna curry and a powerful tribute to the nation’s enduring connection to the ocean.

“Sun Siyam Vilu Reef’s culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood,” said Chef de Cuisine Mohamed Hameed, known as Chef Printey. “It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”

The cooking class forms a key part of the Maldivian Roots Signature Experience, which highlights the flavours, crafts, and cultural expressions that define the Maldives. It reflects Sun Siyam’s philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. The experience is available to all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.

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