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Westin Hotels releases new campaign video featuring Chinese celebrity Huang Xuan

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Westin Hotels & Resorts has released a new campaign video, featuring the brand’s Well-being Advocate for Greater China, Chinese celebrity actor Huang Xuan.

The video captures Huang’s journey at The Westin Maldives Miriandhoo Resort and illustrates how this wellness-focused hospitality brand helps travellers rejuvenate themselves and stay active while on the go.

Huang has been taking the role as the brand’s advocate since 2018, endorsing the brand’s focus well-being pillars: Sleep Well, Move Well and Eat Well.

“As hospitality’s leader in wellness, Westin Hotels understands what today’s travellers’ need most and has a commitment to allow guests to regain control and empower them to enhance their well-being, making sure that they can be the best version of themselves while on the road,” Mike Fulkerson, Vice President of Marketing, Asia Pacific, Marriott International, was quoted in a statement, as saying.

“This new video solidifies our proposition by featuring Westin’s wholesome lifestyle from Move Well and Eat Well experiences, to the ultimate comfortable Sleep Well experience empowered by the brand’s signature Heavenly Bed through Huang’s perspective during his wellness retreat in the Maldives.”

Filmed in the latest Westin resort to open in the Maldives, the video captures the moment right before Huang falls into sleep on the Heavenly Bed, assembling his thoughts through the sweet memories of the day – savouring a full-blown healthy breakfast with fresh juice, taking a leisure run in the greenery and along the beach, working out at the WestinWORKOUT Fitness Studio, diving into the tranquility of the deep blue Indian Ocean, and lastly rejuvenating with the warm, gentle water streams by the iconic Heavenly Shower system.

These experiences make a meaningful wellness retreat which allows Huang and the next-generation Chinese travellers alike to fully immerse in the beautiful Maldives, the upcoming wellness destination for China.

Good Night Cards – Poem Reading By Huang Xuan

In addition to the iconic offerings such as Heavenly Bed, which promises a deeper and better sleep, a special series of four customised Good Night Cards with bedtime poem reading audios voiced over by Huang Xuan are now available at selected Westin Hotels and Resorts across China.

Guests can scan the QR code on the cards and access the audio notes on exclusive MomentX social platform on WeChat and Weibo.

The cards are paired with the Westin Sleep Well Lavender Balm as part of this new guest amenity, which helps guests sleep well.

Move well workout video

Besides the campaign video, Huang Xuan also makes a Move Well video, in which he demonstrates four sets of workouts he often practices while staying at hotels.

This is intended to encourage guests to stay active by tailor-making their workout at different destinations, and taking an explorative leisure run along the RunWestin routes customised for each Westin Hotels around the world.

Guests can also choose to maintain their regular fitness routine at the 24/7 WestinWORKOUTTM Fitness Studio, which is equipped with state-of-the-art TRX equipment.

Let’s rise with Westin

In Greater China, Westin Hotels and Resorts boasts a collection of 27 hotels and resorts, with 14 more openings over the next five years.

Alongside the video release, the properties have also launched summer staycation experiences for travellers who seek wellness-boosting and energising vacations.

The beachfront Westin Sanya Haitang Bay Resort invites guests to take a wellness retreat. Family travellers can check into the family room which offers kids’ amenity, then soak up the sunshine and play on the white sandy beach or swim at any of the resort’s three pools.

The Westin Qingdao and The Westin Qingdao West Coast invite travellers to escape the summer heat at this seaside metropolitan famous for fresh seafood and beer. Guests can stay active and create treasurable memories that last a lifetime.

For those who look to relieve stress and find balance, look no further than The Westin Shenzhen Nanshan’s Sleep Well Package. Wind down with meticulously designed sensory experiences together with a 60-minute rejuvenating body massage at the Heavenly Spa by Westin that help guests attend to what their body really need and feel well every day during their stay.

Westin Maldives reopening in Oct

The Westin Maldives Miriandhoo Resort has heralded the Westin brand’s wellness positioning in the Maldives and echoes its philosophy “Empowering a Better You” through the brand’s Six Pillars of Well-Being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.

With a combination of 70 superb overwater and island villas, the resort is an idyllic island paradise in the UNESCO Baa Atoll Biosphere Reserve. The resort takes inspiration from the “shape of the water”, the marine life of the atoll and the elements of water, sun, and wind. The resort has been designed to maximise environmental sustainability whilst providing a supremely luxurious and tranquil Maldivian escape.

Along with three unique dining experiences, the resort also features Westin’s signature branded spa concept, the Heavenly Spa by Westin with the latest in beauty treatments. The design of the spa area exudes an intimate and serene ambience that allows guests to reflect on their destination, including a spacious treatment suite for two with a Jacuzzi and panoramic ocean views.

Guests can stay active with the 24-hour WestinWORKOUT Fitness Studio sprawled across two levels that features weight machines, free weights, and cardio equipment that faces personal flat-screen televisions; and outdoor pool and recreation ground with tennis, volleyball, basketball options.

Designed to cater to the way modern families travel, the Westin Family Kids Club offers reimagined family experiences that are tied back to the brand’s wellness positioning for young guests between the ages of 4-12 years. Some of the activities includes nature walks, family-style runs and water activities.

Directly from the beach, guests can explore the house reef with colourful corals and be surrounded by thousands of tropical fish. Miriandhoo is a turtle sanctuary, and guests can easily and often see turtles nesting along the white beaches. Reef sharks, lion fish, manta rays and often whale sharks all reside in the Baa atoll. The stunning experience of the underwater world can be explored while snorkelling, diving, fishing and parasailing.

Additional on-site facilities of the resort include a PADI dive centre and a boutique store.

The Westin Maldives Miriandhoo Resort will reopen in October.

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Amilla Maldives presents ‘Eid in Harmony’ island celebration

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Amilla Maldives is inviting guests to mark Eid al-Fitr with a series of island celebrations under the theme Eid in Harmony, bringing together cultural experiences, family activities and festive dining.

Eid, which marks the end of the holy month of Ramadan, is widely celebrated across the Maldives as a time of gathering and shared moments. At Amilla Maldives, the occasion will be observed through a programme of relaxed events designed to reflect the atmosphere of island life and community.

During the celebrations, guests will be able to take part in cultural performances, family-friendly activities and island gatherings highlighting Maldivian traditions. These will include performances of Bodu Beru, interactive island games and creative workshops that offer visitors insight into local culture.

The resort will also present a range of culinary experiences for the occasion. Chefs will prepare festive dishes inspired by both regional and Maldivian flavours, with dining experiences ranging from relaxed daytime offerings by the beach to evening dinners served under the stars.

Set within the Baa Atoll UNESCO Biosphere Reserve, the celebrations are designed to offer guests an opportunity to experience the traditions and atmosphere of Eid in a natural island setting.

Guests interested in the full programme of celebrations can access the resort’s Eid 2026 brochure online.

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SO/ Maldives unveils three-day Easter celebration

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SO/ Maldives has announced a three-day Easter programme taking place from 3 to 5 April 2026, featuring dining experiences, sunset gatherings, beach cinema and family activities across the island.

Set against the backdrop of the Maldives’ lagoon waters, the programme is designed to combine culinary events, music and leisure activities, offering guests a variety of experiences over the Easter long weekend.

The celebrations begin on Good Friday, 3 April, with the Ocean Harvest & Wine Soirée at Citronelle Club. The event features a five-course seafood dinner inspired by South African cuisine, accompanied by a curated wine pairing hosted by a master sommelier. The experience will be limited to 20 guests.

Later in the evening, entertainment will continue at Lazuli Beach Club, where the Vintage Nights at Lazuli event will feature curated wines and DJ music in a beachfront setting.

On Saturday, 4 April, guests will be invited to a Golden Hour Sundowner at the Pavilion Bar, where cocktails will be served during sunset overlooking the lagoon.

The evening will continue with the Starlit Holy Saturday Feast at Lazuli Beach Club, featuring a three-course dinner served outdoors. The programme will conclude with an open-air beach cinema experience, where guests can watch a film on the beach accompanied by popcorn and refreshments.

The programme concludes on Easter Sunday, 5 April, with a series of events along the island’s shoreline. The evening begins with Easter Bloom Cocktail Hours, offering floral-inspired drinks prepared with fruit and botanical ingredients.

The highlight of the celebrations will be the Easter Grand Beach Barbecue at Citronelle Club, featuring grilled dishes served in a seaside setting. The event will also include live saxophone performances and music.

Throughout the weekend, children will have access to a dedicated programme at The Nest, where activities will include Easter crafts, egg decorating, dance sessions and an Easter egg hunt. Additional activities such as face painting, piñata games and creative workshops will also be available.

Through its Easter programme, SO/ Maldives aims to provide a mix of dining, entertainment and family-friendly activities, offering guests the opportunity to mark the holiday while enjoying the island setting.

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Oaga Art Resort brings back Kula Kula Festival with global influences

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Kula Kula Festival will return for its fourth edition at Oaga Art Resort from 20 to 25 March, bringing together cultural influences from the Maldives, Brazil and India in a programme centred on art, music and community.

The festival combines the traditions of Eid al-Fitr, the vibrant spirit of Brazilian Carnaval, and the colours of Holi, creating a multi-cultural celebration that highlights performance, heritage and shared experiences.

The programme begins with Eid-related traditions, inviting guests to take part in cultural rituals and performances inspired by Maldivian heritage. The festival continues its collaboration with Kiyavahi Culture Studio, which will present workshops, demonstrations and interactive installations showcasing traditional Maldivian crafts and storytelling.

Guests will have opportunities to explore cultural practices such as Fangi Viyun (thatch weaving), Roanu Veshun (coir rope making), Kasabu Gethun (lacquer work) and Thundu Kunaa Viyun (mat weaving). Through these sessions, participants will also learn about the history and cultural significance of these crafts.

The festival begins with Eid Malhi, a bonfire lit by Oaga’s Rahvehin on 19 March to mark the sighting of the new moon. This is followed by Eid prayers and Eid Sai, a traditional breakfast at Kaa Kada. Throughout the day, guests can take part in activities such as Eid Kulhivaru beach games and Fen Kulhi, which combines water and colour play. The Maali Parade, inspired by Maldivian folklore, will lead guests to a high tea gathering at Raa Baa Beach featuring live performances and traditional attire experiences.

Live entertainment forms a central part of the festival programme, with performances from local and international artists. Guests will experience Boduberu fusion performances by Nuff and Ciam, storytelling rhythms by the Harunulaa Boduberu Group, and electronic music performances by Digital Flock during the Kula Kula Rave.

Dhivehi music will also be featured through performances by solo artist Naffah, while storyteller Amney will share Maldivian folklore through music sessions at O’Fire.

Indian classical music will be represented by sitar player Kalyan, who will perform across multiple sessions during the festival. Brazilian performer Alikko will introduce elements of Brazilian culture through fire shows and performances accompanying dining experiences at Kaa Kada.

Dining experiences will also highlight cultural diversity, with lunch and dinner services featuring themed presentations such as Eid Jaafaiy and Indian-inspired cuisine prepared in collaboration with Kalyan.

Evening programmes will include live music, fire performances, communal barbecues and a collaborative live art and music showcase titled Unethical Projection, featuring both resident and guest artists.

For the first time at the festival, Brazilian Carnaval will be incorporated into the programme. The segment will feature a Brazilian-inspired buffet at Kaa Kada, performances by Alikko and a Kula Kula Rave hosted by Digital Flock.

The final days of the festival will bring together Maldivian, Indian and Brazilian cultural influences under the theme Made of Many, Felt as One. Activities will include music sessions, collaborative performances featuring the Rav drum with Nuff, and storytelling by Amney.

The festival will conclude with a Deserted Day Picnic at Hastheem Sandbank, where guests can enjoy watersports, snacks and DJ sets by Afruh.

Through its programme of performances, cultural workshops and shared experiences, the Kula Kula Festival continues to position itself as a platform for artistic expression and cultural exchange, reflecting the creative identity of Oaga Art Resort.

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