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Westin Hotels releases new campaign video featuring Chinese celebrity Huang Xuan

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Westin Hotels & Resorts has released a new campaign video, featuring the brand’s Well-being Advocate for Greater China, Chinese celebrity actor Huang Xuan.

The video captures Huang’s journey at The Westin Maldives Miriandhoo Resort and illustrates how this wellness-focused hospitality brand helps travellers rejuvenate themselves and stay active while on the go.

Huang has been taking the role as the brand’s advocate since 2018, endorsing the brand’s focus well-being pillars: Sleep Well, Move Well and Eat Well.

“As hospitality’s leader in wellness, Westin Hotels understands what today’s travellers’ need most and has a commitment to allow guests to regain control and empower them to enhance their well-being, making sure that they can be the best version of themselves while on the road,” Mike Fulkerson, Vice President of Marketing, Asia Pacific, Marriott International, was quoted in a statement, as saying.

“This new video solidifies our proposition by featuring Westin’s wholesome lifestyle from Move Well and Eat Well experiences, to the ultimate comfortable Sleep Well experience empowered by the brand’s signature Heavenly Bed through Huang’s perspective during his wellness retreat in the Maldives.”

Filmed in the latest Westin resort to open in the Maldives, the video captures the moment right before Huang falls into sleep on the Heavenly Bed, assembling his thoughts through the sweet memories of the day – savouring a full-blown healthy breakfast with fresh juice, taking a leisure run in the greenery and along the beach, working out at the WestinWORKOUT Fitness Studio, diving into the tranquility of the deep blue Indian Ocean, and lastly rejuvenating with the warm, gentle water streams by the iconic Heavenly Shower system.

These experiences make a meaningful wellness retreat which allows Huang and the next-generation Chinese travellers alike to fully immerse in the beautiful Maldives, the upcoming wellness destination for China.

Good Night Cards – Poem Reading By Huang Xuan

In addition to the iconic offerings such as Heavenly Bed, which promises a deeper and better sleep, a special series of four customised Good Night Cards with bedtime poem reading audios voiced over by Huang Xuan are now available at selected Westin Hotels and Resorts across China.

Guests can scan the QR code on the cards and access the audio notes on exclusive MomentX social platform on WeChat and Weibo.

The cards are paired with the Westin Sleep Well Lavender Balm as part of this new guest amenity, which helps guests sleep well.

Move well workout video

Besides the campaign video, Huang Xuan also makes a Move Well video, in which he demonstrates four sets of workouts he often practices while staying at hotels.

This is intended to encourage guests to stay active by tailor-making their workout at different destinations, and taking an explorative leisure run along the RunWestin routes customised for each Westin Hotels around the world.

Guests can also choose to maintain their regular fitness routine at the 24/7 WestinWORKOUTTM Fitness Studio, which is equipped with state-of-the-art TRX equipment.

Let’s rise with Westin

In Greater China, Westin Hotels and Resorts boasts a collection of 27 hotels and resorts, with 14 more openings over the next five years.

Alongside the video release, the properties have also launched summer staycation experiences for travellers who seek wellness-boosting and energising vacations.

The beachfront Westin Sanya Haitang Bay Resort invites guests to take a wellness retreat. Family travellers can check into the family room which offers kids’ amenity, then soak up the sunshine and play on the white sandy beach or swim at any of the resort’s three pools.

The Westin Qingdao and The Westin Qingdao West Coast invite travellers to escape the summer heat at this seaside metropolitan famous for fresh seafood and beer. Guests can stay active and create treasurable memories that last a lifetime.

For those who look to relieve stress and find balance, look no further than The Westin Shenzhen Nanshan’s Sleep Well Package. Wind down with meticulously designed sensory experiences together with a 60-minute rejuvenating body massage at the Heavenly Spa by Westin that help guests attend to what their body really need and feel well every day during their stay.

Westin Maldives reopening in Oct

The Westin Maldives Miriandhoo Resort has heralded the Westin brand’s wellness positioning in the Maldives and echoes its philosophy “Empowering a Better You” through the brand’s Six Pillars of Well-Being: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well.

With a combination of 70 superb overwater and island villas, the resort is an idyllic island paradise in the UNESCO Baa Atoll Biosphere Reserve. The resort takes inspiration from the “shape of the water”, the marine life of the atoll and the elements of water, sun, and wind. The resort has been designed to maximise environmental sustainability whilst providing a supremely luxurious and tranquil Maldivian escape.

Along with three unique dining experiences, the resort also features Westin’s signature branded spa concept, the Heavenly Spa by Westin with the latest in beauty treatments. The design of the spa area exudes an intimate and serene ambience that allows guests to reflect on their destination, including a spacious treatment suite for two with a Jacuzzi and panoramic ocean views.

Guests can stay active with the 24-hour WestinWORKOUT Fitness Studio sprawled across two levels that features weight machines, free weights, and cardio equipment that faces personal flat-screen televisions; and outdoor pool and recreation ground with tennis, volleyball, basketball options.

Designed to cater to the way modern families travel, the Westin Family Kids Club offers reimagined family experiences that are tied back to the brand’s wellness positioning for young guests between the ages of 4-12 years. Some of the activities includes nature walks, family-style runs and water activities.

Directly from the beach, guests can explore the house reef with colourful corals and be surrounded by thousands of tropical fish. Miriandhoo is a turtle sanctuary, and guests can easily and often see turtles nesting along the white beaches. Reef sharks, lion fish, manta rays and often whale sharks all reside in the Baa atoll. The stunning experience of the underwater world can be explored while snorkelling, diving, fishing and parasailing.

Additional on-site facilities of the resort include a PADI dive centre and a boutique store.

The Westin Maldives Miriandhoo Resort will reopen in October.

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Family fun meets Premier League coaching: Kuramathi and Campioni experience

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Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.

Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.

While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.

The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.

Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.

Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.

The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.

For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.

While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.

Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.

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Awards

Sun Siyam Resorts honoured at Target Taste Awards 2024

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Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.

The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.

Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.

Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.

Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”

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Celebration

Tropical elegance meets cultural heritage: SO/ Maldives’ festive celebration

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Step into a realm of unparalleled luxury and avant-garde elegance as SO/ Maldives prepares to celebrate Chinese New Year in high style from 28 January to 31 January 2025. Set against the breathtaking backdrop of the Maldives, this iconic celebration promises a curated experience of haute cuisine, holistic indulgence, and captivating festivities, transforming the holiday into a statement of sophistication.

Renowned for vibrant celebrations and rich heritage, this year’s Chinese New Year program offers an unforgettable lineup. Highlights include a spectacular light-up ceremony, spellbinding cultural performances, a chic DJ party, and elegant festive fairs, all steeped in glamour and refinement.

The theme for 2025, “Ushering Fortune and Unity for a Prosperous New Year,” emphasises joy, harmony, and good fortune. Anchored in multiculturalism and diversity, the festivities aim to bring families and couples together for a stylish celebration of new beginnings. Through vibrant events and a glamorous ambiance, SO/ Maldives sets the stage for a bright and prosperous year.

Guests can immerse themselves in a fusion of cultural traditions and tropical luxury. Highlights include the energetic Lion Dance, which winds through the resort, and thrilling adventures such as snorkelling in crystal-clear waters. Culinary experiences like the Asian Street Market and Beach BBQ showcase Chinese-inspired gourmet delights, while creative workshops such as Handmade Pottery and Canvas Bag Painting ensure magical moments for younger guests.

SO/ Maldives elevates the festive allure with dazzling red lantern installations and breathtaking dragon dance performances on pristine beaches. Villas adorned with bespoke Chinese New Year decor blend cultural heritage with contemporary chic, creating an atmosphere of bold sophistication.

“At SO/ Maldives, we reinvent luxury celebrations, merging vibrant traditions with a cutting-edge, fashion-forward perspective. This Chinese New Year, the experience will be as bold and dazzling as the Year of the Wood Snake itself,” says Olivier MOIESDELVAL, General Manager of SO/ Maldives.

SO/ Maldives invites guests to embrace the finer things in life, where every taste, touch, and moment sparkles with creativity and glamour.

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