Business
Brands tout Black heritage as some shoppers question authenticity
NEW YORK/BANGALORE (Reuters) – L’Oreal SA, Unilever and other multinationals that acquired personal-care brands founded by Black people are moving to reassure their core customers, some of whom have pledged in the wake of racial-justice protests to direct their spending toward only Black-owned companies.
L’Oreal’s multicultural beauty brand Carol’s Daughter, which was founded by a Black woman in her Brooklyn kitchen in 1993 and named for her mother, said June 10 that it wanted to “clear some things up” when it posted a message to its Instagram page.
“Carol’s Daughter is Black-founded, and Black-led, and joined the L’Oreal family of brands in 2014,” it said. Founder Lisa Price “is still actively involved in all aspects of the business; leading the brand’s product development and creative vision,” the statement said.
Price is senior vice president and creative director at Carol’s Daughter, which is part of the Multi-Cultural Beauty Division at L’Oreal USA, and is also part of the Executive Committee at L’Oreal USA.
Multinational companies in recent years have snapped up products aimed at Black consumers and marketed those brands as authentically Black, with homemade formulas, personalised offers and feel-good marketing.
But in the wake of the protests following the May 25 death of an unarmed Black man, George Floyd, many consumers are pledging to purchase more goods from Black-owned businesses as a way to bring greater racial equity.
SheaMoisture, a personal care company founded in Harlem by Liberian immigrants in 1991, became part of Unilever in 2017 after the Anglo-Dutch multinational Unilever purchased Sundial Brands, a New York-based beauty firm. Black consumers threatened to boycott its products in June citing its corporate ownership.
On June 9, Cara Sabin, CEO of Sundial Brands, which operates as a standalone unit within Unilever, posted a message on Instagram to assuage them. “I am a Black CEO, in White corporate America, leading a brand that exists to serve our Black consumer,” Sabin wrote.
Black spending power in the United States is expected to rise to $1.5 trillion by 2021, from about $1.3 trillion last year, according to a report by Nielsen, a data analytics firm that tracks consumer purchases.
The Black community makes up 13.4% of the U.S. population, and outspends in relation to other groups on products such as hair care and beauty, and women’s fragrances. In 2017, for example, Black shoppers represented 85% of the $63 million total U.S. industry spend on multicultural hair care products.
The group also represented 22.4% and 21% of the total U.S industry spending on women’s fragrances and feminine hygiene products that year, respectively, the report showed.
Sales of hair care products targeted at multi-ethnicities were up 50% year-over-year in the month to May 17, according to Strategic Solutions International, a unit of Nielsen. Black-owned hair care companies represented 14% of the category, but drove 20% of that growth at retail stores.
But some consumers say they’re paying closer attention to the ownership of a variety of goods and services aimed at Blacks, including bookstores, restaurants and pharmacies. On fundraising site GoFundMe, there are nearly 2,000 pages set up in support of Black-owned businesses, the majority of which were all created in recent weeks.
“We’ve been dealing with these issues with Black people for how long, right? But there’s just something about this moment,” said Vivian Duker, a Baltimore-based corporate attorney. Earlier this month, she teamed up with a friend to launch a Change.org campaign called “#VERIFYBLACK” that has garnered more than 7,000 signatures. The petition seeks to get social media platforms to identify Black-owned businesses more clearly.
Brands such as Carol’s Daughter and SheaMoisture would not qualify as Black-owned businesses, she told Reuters.
Unilever and L’Oreal did not respond to requests for comment.
Procter & Gamble in 2018 acquired Walker & Co, the parent company of Bevel, a men’s grooming line, and Form Beauty, a women’s haircare line – both primarily for people of color. Walker & Co Vice President of Marketing Tia Cummings told Reuters that being part of P&G helped widen the availability of its products, making it easier for men and women to find and purchase them.
Dana Williams-Johnson, Instructor in the Howard University School of Business Marketing Department said companies “making money off of Black consumers should have leadership that reflects the consumers that purchase the brands.”
“How diverse are these company’s boards? How many Black people are at the top with a seat at the boardroom table? How much do all these brands truly value the Black dollar? Those will be the questions that need answers next,” she added.
According to Black Enterprise magazine, 187 of the S&P 500 companies did not have a single Black member on their boards in 2019.
Haircare company Cantu Beauty faced such questions on Instagram this month, with some shoppers noting it was sold to PDC Brands in 2015 and declaring they would boycott the brand in favour of Black-owned businesses.
So the company hosted an Instagram livestream chat “with the people behind the brand” on June 12. “I want to pull back that curtain and let you guys see exactly what is going on behind the scenes,” Cantu Beauty’s Global Vice President Dametria Mustin said during the livestream.
PDC Brands did not respond to requests for comment.Synthea Hairston, 24, from Pittsburgh, Pennsylvania called Cantu her “number 1” brand for many years. But she refuses to shop the brand again.
“Now my conscious is eating at me… I will literally be keeping a list with me at all times to make sure what I’m picking up is Black-owned.”
Reporting and photo: Reuters
Business
Barcelo Nasandhura Malé to open in Q1 2025
Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.
Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.
Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.
Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.
While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.
Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.
Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.
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Denise Hoefer brings world-class Padel to The Nautilus Maldives
As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.
Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.
The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.
With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.
Business
BBM, Lifebuoy empowers hygiene practices among Maldivian children
BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.
The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.
This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”
The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.
Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.
Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!
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