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Coronavirus frustrates Saudi women’s push for financial independence

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Al ULA, Saudi Arabia (Reuters) – Abeer al-Howayan despaired of ever working after spending eight years trying to find a job that would put her chemistry degree to use in the Saudi Arabian town of Al Ula.

She eventually abandoned her scientific ambitions and turned to selling homemade cakes, before she was chosen last year for a government training programme to support a $20 billion flagship tourism project in the kingdom’s northwestern region.

The 31-year-old learned how to make artisanal soap from French experts flown in by Saudi authorities, and in late December started selling her creations at a booth near the rock-hewn tombs of Madain Saleh, site of an ancient civilisation.

She also started offering her wares online.

Then the coronavirus struck. Even after all her compromises, Howayan’s future is uncertain once again.

The pandemic has hammered Saudi Arabia’s nascent non-religious tourism industry – among the few new sectors to have emerged under Crown Prince Mohammed bin Salman’s drive to diversify the economy from oil and create millions of jobs.

“It is very tough, but I keep telling myself things will get better after corona. One has to remain optimistic,” Howayan, whose online business has also slowed, told Reuters.

Women in the United States and Europe have taken an outsized hit from the wave of unemployment caused by the coronavirus, but for women in Saudi Arabia the downturn is particularly damaging because it struck just as their efforts to enter the workforce and gain greater financial independence were gaining traction.

Howayan is among nearly one million unemployed Saudis – 12% of the working-age population – pinning their hopes on the prince’s vision to modernise the conservative and patriarchal country with ambitious projects.

Women make up about 83% of the jobless, according to the Saudi statistics office. And it’s an educated group; 70% of those women have high school diplomas or university degrees.

And many were counting on the new sectors such as tourism to provide their entry to the workforce.

Private sector squeezed

Tackling unemployment is a main pillar of Prince Mohammed’s plan. He promised in 2017 “better unemployment numbers by 2020” and to cut the jobless rate to 7% over the next decade.

But the rate has fallen by less than 1 percentage point.

A tough task has become even tougher as coronavirus disruptions and austerity measures have squeezed the finances of the private sector.

“To reduce unemployment, the private sector will need to create at least 500,000 to 1 million jobs for Saudis, said John Sfakianakis, a Gulf expert at the University of Cambridge, “But this year alone, the private sector will unavoidably contract by 7% … and that’s just this year.”

Finance Minister Mohammed al-Jadaan told Reuters that the government remained committed to job creation targets and was still funding training and capacity building.

“Coronavirus is with us this year and possibly for a part of next year, but then it will go away and when it goes away we need to make sure that we have seized this time to build more capacity and train more people to be ready when we start offering services again,” said Jadaan. He did not specifically address the issue of women.

According to regional experts, a faltering of the reform drive could lead to the public questioning the social contract between the ruling Al Saud family and the people in a country where 80% of the population is under 30.

Oil wealth is shared across the kingdom in exchange for popular submission to absolute monarchical rule. However there could be some social discontent if jobs do not materialise and Saudis find themselves paying more taxes with less state benefits, according to Yasmine Farouk at the Carnegie Middle East Center.

“It will eventually guide the country into a political discussion that the leadership doesn’t want,” she said.

Ending gender segregation

Saudi Arabia has largely struggled to lure foreign capital outside the energy sector as many investors hesitate over Riyadh’s human rights record and the commercial viability of some domestic mega projects.

But the entertainment and tourism industries started taking off last year, accompanied by social reforms to open up the kingdom, including ending gender segregation in most public places and introducing public entertainment. Thousands of jobs were created and Saudis flocked to concerts, festivals and sporting events.

Last year, the kingdom attracted international acts from Cirque du Soleil to Mariah Carey, Italian tenor Andrea Bocelli and Greek musician Yanni. Saudis also cheered female WWE wrestlers in Riyadh, and heavyweight boxers Anthony Joshua and Andy Ruiz Jr in a custom-built 15,000 person stadium.

However the Saudi tourism minister told Reuters in April that the industry, including Muslim pilgrimages, could decline by 35-45% this year due to coronavirus measures.

Abeer Mohammed Jumuah is another example of a woman who benefited from the prince’s reform drive. She spent years looking for a job as a teacher after graduating from university in home economics, and eventually joined a government training programme last year to learn cooking skills in Paris.

The 31-year-old has returned to a catering role in Saudi Arabia helping Michelin-starred chefs, but it is only temporary and she will eventually need to find new work – something that has become a trickier proposition in the wake of the pandemic.

“I hope that one day I can open a café where I can offer a breakfast menu with lots of French pastries,” she said. “I want to be financially independent and I want my two daughters, aged four and seven, to have a better living standard.”

Changing expectations

Analysts said they expected a recovery in tourism and entertainment to start in the first half of 2021, with the sectors requiring government support for at least a few years.

The Royal Commission for Al Ula, set up in 2017 to carry out reforms in the crown prince’s drive, said it planned to reopen in October this year, and a spokesman said it was committed to job creation.

Some are hopeful for the future.

Madiha al-Anazy, 29, joined a five-month tour guide training programme when she returned from Florida in May 2019 with a masters degree in biotechnology, and now has a permanent job as a tour guide.

Her 33-year-old husband, Mohamad, was temporarily taken on as a part-time “ranger” to protect heritage sites and the couple is betting on a revival in the tourism sector.

“We hope he will find a permanent job one day,” Anazy said.

Private-sector job creation is partly intended to wean citizens off reliance on the state as more than two-thirds of the Saudi workforce is employed by the government and their salaries account for roughly half of 2020 budget spending.

Low oil prices would make it difficult for past state largesse to continue. This could lead to many young Saudis taking lower-income jobs typically relegated to foreigners, in a societal shift, according to Karen Young, a Gulf analyst at the American Enterprise Institute in Washington.

“People’s expectation for income and lifestyle are going to be different to their parents,” she said.

Reporting and photo: Reuters

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Holiday Inn Resort Kandooma Maldives celebrates Maldivian heritage

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Holiday Inn Resort Kandooma Maldives showcases the archipelago nation’s rich Maldivian heritage to holidaymakers through specially curated guest experiences centred on exploration and learning.

Guests are invited to experience the “Spirit of the Maldives” Tuesday weekly event, which features a lavish buffet dinner with all the traditional favourites. Local Maldivian cuisine is influenced by the familiar flavours and spices used in Indian and Arabic cuisine. It has a particular emphasis on readily available foods such as fresh Tuna fish, chilli and coconut. The evening also includes a lively cultural performance of dance, song, music and light by the Kandooma Bodu Beru dance troupe, where rhythmic drumming, graceful movement and soulful singing tell stories of the islands’ history and folklore captivating the audience with their artistry. US $69++ for Adults and complimentary for Children (U12).

For those eager to delve deeper into the culinary traditions, “Maldivian Masterclasses” are held twice each week (3 pm to 4 pm on Tuesdays and Saturdays) and offer a group cooking class experience where participants can learn the secrets to the flavours and food combinations from the resort’s talented chefs. The experience is completed with a tasting session and recipes to recreate the dishes when they return home to share with family and friends. The classes are limited to 8 people. US $80 per person, adults only.

Discover your rhythm and beat in a complimentary “Bodu Beru Drumming Class” held each Saturday morning at the Resort. Learn about the relevance of Bodu Beru and the

large drums (traditionally made from coconut wood and covered with goat or manta ray skin) that provide a robust and captivating beat that often starts with a slow, steady rhythm that builds intensity and is accompanied by chanted lyrics. Complimentary for everyone.

“Our cultural showcase is a terrific opportunity for visitors to learn about the Maldives while staying with us. Whether they learn to play Bodu Beru, savour local delicacies, or enjoy a captivating performance, the experiences provide an unforgettable journey into the heart of island culture and make memories to last a lifetime,” said Mark Eletr, General Manager, Holiday Inn Resort Kandooma Maldives.

“It makes a big difference to the guest experience to have an international staff where foreign visitors can minimise language barriers, and we’re proud to do that for our key markets. But what guests remark on the most is how lovely it is to see Maldivian people working at Kandooma and sharing their stories and bright smiles. Our Maldivian team members have a special warmth about them, and when guests feel it too, it gives me that warm, fuzzy feeling. It’s very special.” he added.

Holiday Inn Resort Kandooma Maldives proudly aims to have a team comprised of more than 40% local Maldivian people. A key element of the resort’s Sustainability commitment is to support local communities and economies and promote the culture. In doing so, Mark Eletr says the team intends for guests to leave with special memories of their time in the Maldives and a deep sense of connection through the showcased activities and the experiences that will stay with them long beyond their visit.

Kandooma Maldives creates an atmosphere of warmth and hospitality while reflecting the genuine spirit of the Maldivian people.

Located in the South Male atoll just 40 minutes from the airport by boat, Holiday Inn Resort Kandooma Maldives is a beautiful, natural island paradise. White sand beaches, swaying coconut palms and turquoise waters form the backdrop for leisure pursuits and some of the best scuba diving in the Maldives. Guests can choose from Garden and Beach Villas, two-storey Beach Houses and the popular Overwater Villas. Families are well catered for with a choice of 2- and 3-bed villas and the Kandoo Kids’ Club with its fun activities programme. Six food and beverage outlets ensure healthy appetites are satisfied and the flavours of the Maldives are explored. Guests seeking time out and relaxation will enjoy sun-loungers and hammocks dotted around the island. Kandooma Spa by COMO Shambhala offers a tranquil escape for body and mind.

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JA Manafaru celebrates Maldives Independence Day with cultural week

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The stunning all-natural resort paradise, JA Manafaru, invites guests to immerse themselves in the rich culture of the Maldives during their Maldivian Cultural Week.

Located in Haa Alifu Atoll, they are proud to be “the Real Maldives and are promoting this by holding this weeklong event, held from July 22nd to July 26th, 2024.

This exciting week coincides with Maldives’ Independence Day and offers a unique opportunity to experience the island nation’s vibrant traditions and customs.

The festivities begin on July 22nd with a captivating tour of the resort’s cultural exhibit, Magey Hiyaa.

Excitement builds on July 23rd as the celebration continues with an unforgettable Maldivian night, where guests savour a traditional feast called served “Malaafaiy” style at Kakuni restaurant, followed by a mesmerising Boduberu performance.

On July 25th, a captivating Maldivian Cooking Class led by the talented Executive Chef, Chef Moosa Nazeeh, takes place at Kakuni. Guests can learn the secrets behind the country’s most beloved dishes.

The week culminates on July 26th, Maldives Independence Day, with a traditional flag-raising ceremony on the beach. Guests can join the national pride as the Maldivian National Anthem fills the air.

The celebrations conclude with a delightful Maldivian-themed afternoon tea featuring local delicacies served at the Veli Bar. As guests savour the flavours, they are enthralled by the rhythmic beats of another Boduberu performance.

“Maldivian Cultural Week is a fantastic opportunity for our guests to discover the heart and soul of the Maldives,” says Jason Kruse, General Manager at JA Manafaru. “We are thrilled to offer this immersive experience that allows guests to connect with the rich culture and traditions of our beautiful island nation.”

Experience the magic of the Maldives and immerse yourself in its culture at JA Manafaru during Maldivian Cultural Week. For reservations or inquiries, please contact reservations.manafaru@jaresorts.com or via WhatsApp +960 766 0170.

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Anantara Kihavah launches initiative to bring Maldivian culture to life for guests

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Anantara Kihavah Maldives Villas has announced the launch of “Journey Through Maldivian Heritage,” an immersive cultural experience that aims to introduce the luxury resort’s guests to a variety of local customs and artisanal activities designed to celebrate the heritage and traditions of the Maldives.

Available every Thursday, this all-day initiative offers guests the opportunity to immerse themselves fully in local heritage by making a genuine connection to the Maldivian people and their culture. From the moment guests wake up, they are treated to a wide selection of authentic Maldivian specialities at breakfast. Then as they stroll around the island, guests will see the team proudly dressed in traditional Maldivian attire. With guidance from the resort’s dedicated team and local artisans, guests will experience traditional corals, local cuisine, and cultural activities throughout the day.

Suitable for guests of all ages, the many engaging artisanal activities on offer include a Palm Leaf Weaving Workshop, where guests can learn traditional weaving techniques and create their own beautiful palm leaf corals such as ornaments, baskets, hats, and more. For those seeking a musical experience, the Bodu Beru Drum Class offers guests an opportunity to immerse themselves in the rhythm and movement of traditional Maldivian drumming and dance. Culinary explorers can participate in a hands-on Maldivian Cooking Class with a local master chef as he reveals the secrets of Maldivian cuisine.

As part of the fully immersive adventure, the Local Island Visit encourages guests to explore a nearby island and experience the local way of life up close. The Traditional Maldivian Sunset Fishing activity provides guests with an opportunity to try their hand at fishing using traditional methods against the backdrop of a stunning sunset. The Fishing Net Making Class, led by local experts, teaches the skill of making fishing nets that has been handed down across multiple generations. For the more active fun seekers, there is an unmissable opportunity to join in a Bashi Game, a traditional Maldivian sport which is similar to volleyball.

As the sun sets, the team and guests will gather for the mesmerising Bodu Beru Sundowner Ritual. Celebrating the end of the day, the ceremony begins with the lighting of torches before the rhythmic beats of a Maldivian bodu beru performance by the team combine to create an enchanting and unforgettable experience.

Anantara Kihavah is committed to offering guests an authentic and immersive experience that captures the heart and soul of the Maldives. Through these cultural activities, the resort aims to create lasting memories and a deeper appreciation for Maldivian heritage.

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