Hotel owners and operators in the Maldives are learning the hard way how quickly disruption can turn cash flow negative.
One key trend in global leisure destinations is a severe liquidity crunch of wholesalers and travel intermediaries, which in turn has created a domino impact on hotels. This has created difficulties for the tourism dependent Indian Ocean island nation.
Cash strapped hotels, who are owed significant funds for guests who have already stayed are being forced to negotiate payment terms or event contemplate write offs, are crying foul. Further stress from contracted allocations that cannot be fulfilled has become commonplace as advance deposits are being held by external suppliers.
The situation is expected to become worse should wholesalers become insolvent. In Thailand, hoteliers have sought government action with the TUI Group, as despite a 1.8 billion euro loan being approved by the German central government, they have yet to clear past payments overseas with are due.
As hotels look to the reopening journey ahead, a new survey of 1,100 qualified Chinese travellers in first tier cities by hospitality consulting group C9 Hotelworks and Delivering Asia Communications focusing on travel sentiment to the Maldives has pinpointed some key changes forecasted in visitor behaviour.
One of the shift dynamic shifts in the data saw 75 per cent of respondents prefer independent travel versus being part of a group. While 38 per cent wanted to book hotels and flights separately.
A rising tide of consumers also identified direct or social media channels to book a Maldives holiday with Fliggy, WeChat and hotel websites accounting for over a third of the expected share demand.
“Travel safety is a key post-crisis factor for all overseas travellers including Chinese. What is interesting from the China responses was that 67 per cent of those surveyed considered the Maldives to be a safer holiday choice compared to other destinations,” C9’s Managing Director Bill Barnett was quoted in a statement, as saying.
“While a lingering ‘fear factor’ is a Covid-19 consequence, the country is likely to be seen as a safe haven given its inherent island isolation.”
Summarising the learning from the survey, Delivering Asia Communications CEO David Johnson voiced a call to action for hotel operators and owners alike.
“There is a clear opportunity for hoteliers to more directly control their business stream, create healthy segmentation with increasingly influential social media channels and stay relevant in a fast-evolving travel scene that is all part of how the industry can take back control of its own destiny,” he said.
“The single use business model of leveraging business with wholesalers looks to be past its ‘used by’ date.”
These issues and more will be discussed in a far-reaching webinar on Thursday June 4 at 1pm Maldives time called, “Maldives: tourism in the age of escapism”.
Speakers include Sonu Shivdasani, CEO and Joint Creative Director at Soneva; Jesper Palmqvist, Area Director Asia Pacific at STR; David Keen, CEO at QUO; Dirk De Cuyper, CEO at S Hotels & Resorts; Ghaly Murthala, Founder and Managing Director at Morteza Capital; Bill Barnett, Managing Director at C9 Hotelworks; and Vanessa Zhu, China Director at Delivering Asia Communications.
For registration click here.
Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences
Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.
The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.
Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.
Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”
Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.
Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”
A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake
Anantara Kihavah Maldives Villas celebrated a historic milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives.
Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural beauty.
The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly awaited Tim Peake’s presentation.
Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his
historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both inspired and spellbound.
Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the British astronaut. The audience posed thoughtful questions, deepening their understanding of astronauts’ unique experiences and the intricacies of space exploration.
The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed, Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward.
The success of the event was evident in the overwhelmingly positive feedback from attendees, who left with a deeper appreciation for space exploration and a memorable evening to cherish.
The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s commitment to offering unique and memorable experiences for its guests. The presence of Tim Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to the resort’s already spectacular offerings.
Tim Peake is a renowned British astronaut who made history as the first official British astronaut to visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He also achieved the remarkable feat of running the London Marathon from space. Beyond his extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month.
An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail bar—providing guests a chance to sip champagne under the stars and explore the Universe.
Visit Maldives website adds atolls segment to showcase diverse regions
Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.
The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.
With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.
The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.
Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.
MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.
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