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Maldives invites Chinese, Korean journos for promotional fam trip

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Maldives Marketing and Public Relations Corporation (MMPRC) has brought in a team of journalists from China and South Korea, as part of its series of familiarisation trips to promote the Maldives.

The South Korean media group that was in the Maldives from July 10-16  stayed at Kandima Maldives, Taj Exotica Resort & Spa, and Summer Island Maldives. The team consisted of journalists from leading travel and lifestyle magazines in South Korea, including Style Magazine, Ab Road Magazine, The BC Magazine and Esquire Magazine.

Meanwhile, the Chinese media group arrived in the Maldives Wednesday evening via Singapore Airlines, as part of a collaborative promotional campaign launched by MMPRC and Singapore Airlines in May.

From July 16-21, the group will stay at Grand Park Koddhipparu Maldives, Shangri-La’s Villingilli Resort & Spa, and Velassaru Maldives. The group comprises of representatives from leading travel and lifestyle magazines in China, including Travel+Leisure, Conde Nast Traveler, Marie Claire, Shanghai Quanzi and Zaker.

Both teams are being given the chance to see the underwater beauty of Maldives, experience the local way of life through sightseeing, taste local cuisine, and take on locally popular adventures and activities such as sailing a traditional Maldivian dhoni as well as pole and line fishing.

“MMPRC believes our marketing efforts through this series of FAM Trips will help further promote Maldives to a wider audience from these markets,” a statement issued by MMPRC read.

China, the single biggest source market, accounts for 15.5 per cent of total tourist arrivals to the Maldives in the first five months of the year. Tourist arrivals from China is on a steady increase, with figures recorded at 116,282 in the January-May period — an increase of 11.2 per cent compared to the same period last year.

South Korea, ranked as the 12th highest performing market, accounts for 1.9 per cent of total arrivals in the January-May period.

MMPRC kicked off the series of familiarisation trips in April, starting with a team of Indian journalists and bloggers. The official tourism promotion entity has so far brought in teams from the UK as well as countries from Eastern Europe.

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Alila Kothaifaru Maldives aligns festive events with World of Care commitments

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Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.

Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.

From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.

On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.

Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.

A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.

On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.

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Awards

Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025

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Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.

The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.

Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.

“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.

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Awards

Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards

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Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.

The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.

Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.

“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.

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