Michaelangelo Produces W Hotels’ Seventh Edition of Music CD
Maldives Promotion House – Renowned international music expert Michaelangelo L’Acqua as first ever Global Music Director and strategic advisor for the W brand, has strengthened W Hotels’ presence within the music community in new and exciting ways, including producing the seventh edition of W Hotels CD, attracting partnerships within the music industry, and identifying ways to further integrate music into the W guest experience globally.
For more than 10 years, with the opening of the first W Hotel in New York City in 1998, W has continually broken new ground through innovative and first-of-their-kind music programs and partnerships. As W Hotels continues to grow globally, more than doubling its current portfolio of 33 hotels by 2011, the contemporary lifestyle brand has engaged L’Acqua to ensure this passion for entertainment is integrated in authentic and original ways, positively impacting the guest experience in its hotels worldwide.
“Like fashion, which is also a passion of the W brand, music is a global language that is always evolving and reinventing itself,” Global Brand Leader of W Hotels Worldwide and Le Meridien, Eva Ziegler said. “This helps us connect to our loyal jet setting guests, who are always looking out for what’s next and what’s new, and Michaelangelo, who shares both of these passions with us, is the perfect fit to help us globally attract and implement music into our hotels in a credible way and engage guests and locals alike.”
Since being discovered by Tom Ford and brought on as the Music Director of Gucci and Yves Saint Laurent in 1999, Michaelangelo L’Acqua, who holds a prestigious music degree from The New School Jazz & Contemporary Music Program, has worked with some of the biggest names in fashion, producing over 150 fashion shows in Paris, Milan, Berlin and New York for the likes of Ralph Lauren, Tommy Hilfiger, Michael Kors, John Varvatos, Jil Sander, Chanel, and Diane von Furstenberg.
As a recording artist working under the name “Onda,” L’Acqua has scored and licensed music for nearly 200 commercials, including campaigns for Revlon, Cotton Inc., and Old Navy. He also served as a producer on The Isley Brothers’ “Taken To The Next Phase” remix project for Sony Music Entertainment’s Legacy Recordings.
L’Acqua recently executive produced a large scale concept record for EMI/Capitol Records, Re: Generations: the Nat King Cole Remix Project, bringing on board the talents of such artists as Cee-Lo, The Roots, will.i.am with Natalie Cole, TV On The Radio, and Brazilian Girls, among others. For this record, he also produced the “Brazilian Love Song” track, featuring Bebel Gilberto. Most recently, L’Acqua was tapped by fashion legend Karl Lagerfeld to produce Elle Germany’s 20th Anniversary event as well as Chanel’s runway show, both at Mercedes-Benz Fashion Week Berlin.
With his ability to seamlessly meld the worlds of fashion and music, it is fitting that L’Acqua has made his debut as W’s Global Music Director during New York Fashion Week, where W Hotels is hosting its VIP Backstage Lounge for the 12th consecutive season. While the W VIP Lounge has always been a hotspot for celebrities and fashion’s elite throughout the week, L’Acqua is taking things up a notch by implementing new and exciting music programming in the stylish space.
In addition to personally DJing in the lounge, he is bringing in established and emerging artists for surprise performances in the Lounge while debuting tracks that he has hand-picked for the latest instalment of W Hotels’ signature CD, including a preview song by Bebel Gilberto.
“It is such an exciting time to join the W Hotels brand as they are expanding globally,” said L’Acqua. “While the music industry is trying to adapt to change and reconnect to its core audience, W is undertaking innovative ways to offer music to their guests as an integral part of their contemporary lifestyle. I am honoured to have been chosen as the Global Music Director to help execute W’s vision.”
W Hotels has long been an innovator in the world of music. The first hotel brand to produce a CD that captured the vibe of its public spaces, W Hotels’ released its sixth compilation in this exclusive series, The Sound of Wonderlust, in 2008. In partnership with MasterCard Worldwide and SONY MUSIC, W Hotels also sponsors Wonderlust Live, a groundbreaking platform offering W Hotel guests and loyalists exclusive insider access to a world of musical experiences through an exclusively curated series of live performances by award-winning and emerging artists, such as Natasha Bedingfeld, Gavin DeGraw, and Peter Bjorn and John.