Maldives showcases ‘Sunny Side of Life’ at Boot Fair 2018

Maldives has showcased its tourism products at the Boot Fair 2018 in Germany.

In a statement, Maldives Marketing and Public Relations Corporation (MMPRC) said its officials along with 15 representatives seven companies are representing the Maldives at the fair, being held from Saturday to Sunday in Dusseldorf. The Maldives delegation is headed by Haris Mohamed, the Acting Managing Director of MMPRC, and Jameela Ali Khalid, the Maldivian ambassador ‎in ‎Germany, it added.

According to MMPRC, the Maldives stand is setup at a 21 sqm space in hall three, and showcases the underwater beauty of the island destination.

One of the leading dive and water sports shows in the world, the annual Boot Fair witnesses a wide range of products and services such as luxury yachts, diving equipment, water sports equipment and dive destinations. In 2016, over 1,800 exhibitors from 68 countries showcased their products to an audience of more than 250,000 visitors from 90 different countries.

With 99 percent water, the Maldives has traditionally been a dive destination and continues to attract a large number of divers every year.

Known internationally as one of the world’s best scuba diving destinations, the Maldives has an abundance of dive sites with one thrilling dive opportunity after another. The islands of the Maldives have consistently warm waters with outstanding visibility throughout the year, and consist of exhilarating dive sites such as vibrant thilas, exciting channels, coral-filled overhangs and fascinating wrecks.

According to the findings of the latest Visitor Survey conducted by the Maldives tourism ministry, a large number of Germans are motivated to visit the Maldives because of its underwater beauty.

In 2017, 103,067 tourist arrivals were recorded from Germany — an increase of 4.7 percent compared to 2016. Germany is the second largest market to the Maldives in this period, with an 8.3 percent marketshare.

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