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Axel Jarosch: maintaining Banyan Tree Vabbinfaru, Angsana Ihuru’s appeal amidst growing competition

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Axel Jarosch is by all means a hospitality veteran. Turning a childhood dream into a successful career that is marked by high-level postings all over the world with some of the most reputed hotel chains in the world, he still sees hospitality as one of the most gratifying fields.

It is this enthusiasm, coupled with years of experience, that he brings to his current role as General Manager for North Male, responsible for overall operations for Banyan Tree Vabbinfaru and Angsana Ihuru.

Before taking up his current posting in the Maldives in January, the German-born hospitality executive, who holds a Bachelors degree in International Hotel Economics and Hospitality from Fritz Gabler Hotelfachschule Heidelberg in Germany, served as the General Manager of Banyan Tree Al Wadi and Banyan Tree Ras Al Kaimah in the United Arab Emirates for almost two and a half year.

Prior to joining Banyan Tree Hotels and Resorts in 2014, Axel was the General Manager at Six Senses Zighy Bay. He has previously served as the Operations Director responsible for the hotel openings of Anantara Hotels, Resorts and Spas in Abu Dhabi, and has also held the position of General Manager with Anantara in Oman, Bali and Indonesia during pre-opening stages. He has also held managerial roles at Per AQUUM, Constance Hotels, InterContinental Hotel Group, and Starwood Hotels and Resorts Group. In addition to his time in the Gulf, he has worked in Sri Lanka, the Seychelles, Namibia and Mauritius.

In an interview with Maldives Insider, Axel looks onto the challenges as well as the opportunities of running Banyan Tree Vabbinfaru, one of the oldest resorts in the Maldives, and its sister property Angsana Ihuru in North Male Atoll, in the face of ever-increasing competition and changing travel trends.

Maldives Insider: How did you develop an interest in tourism and hospitality?

Axel Jarosch: I started my career at the age of 22. I studied economics, and while going to university in Germany I worked part-time in a number of hotels and restaurants. I started at the very bottom, doing an internship at a business hotel in Germany. I progressed in my career, going into food and beverage. I developed myself from a waiter to a restaurant captain to a supervisor to a manager to Assistant Food and Beverage Manager to Executive Assistant Food and Beverage Manager to Resident Manager and finally becoming a General Manager. My first General Manager posting was with Per AQUUM, opening The Fortress hotel in the Sri Lankan town of Galle.

On my first day itself, I fell in love with the industry. Working in this industry is very gratifying because you make it your day’s work to make other people happy. That for me is very unique.

I have always wanted to work internationally, moving and seeing other countries and cultures. This was a profession that gave me that opportunity. I have been blessed to have been able to work in South East Asia, Middle East, Africa and in the Indian Ocean. I cannot imagine doing any other job!

MI: When was your first visit to the Maldives?

AJ: I visited the Maldives for holiday about 10 years ago, and immediately fell in love with the country. What is there not to like? It really is a paradise.

What I find extremely unique about the Maldives is to have a team of predominantly local associates; in the case of Banyan Tree Vabbinfaru and Angsana Ihuru, people who have been working in this island for 15-30 years! To keep doing what they do with so much passion after so long is amazing. I am used to working in very remote locations, and I love working on these islands. In our profession, we do not have the same day twice. We are always welcoming different guests and dealing with new challenges. So, it is never boring.

Aerial view of Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: What do you focus mostly on in overseeing the operations of Banyan Tree Vabbinfaru and Angsana Ihuru?

AJ: My main focus is to continue the successful operation of Banyan Tree Vabbinfaru and Angsana Ihuru in the North Male Atoll, while maintaining the high standards that Banyan Tree is known for. I am also focused on continuously improving the services that we give to our guests. It can only be achieved by overseeing the training programmes and career development opportunities available to the associates, and by succession planning.

It is also my responsibility to increase awareness in the international arena about these two resorts. Banyan Tree was one of the first international brands that came to the Maldives. We were the first to introduce the spa concept to the Maldives. But we cannot live in the past. We can only move forward, evolve and grow the brand as well. We have got three beautiful resorts in the Maldives, but it does not mean that everybody knows about us.

MI: What are the efforts being made to achieve those goals?

AJ: One of my favourite words is consistency; being consistent in providing our guests with brand standards of personalised service. I think this is where we stand out, and Banyan Tree as a hotel group is unique. It is not so much about a guest staying in a villa, but more so about knowing the preferences of the guests and making sure that we personalise everything we do. For example, if you come in the morning for breakfast on your first day here and order a cappuccino, the team takes note of that and offers you a cappuccino the next day at breakfast rather than offering you the full expanse of our coffee menu. Another thing we do is to have the same associate look after you on your every visit and create a bond between the guest and the team here. This is something we are good at, and we see that pay off by the high percentage of repeat guests we have. That is because the guest feels at home here rather than being in a hotel.

A beach front pool villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: What are the programmes conducted to maintain the service standard?

AJ: We look after our team well. As an employer, Banyan Tree is well-known for fair employment; of looking after the interests of the associates and recognising the good work they do. That is reflected in the very low staff turnover that we have. Having that high number of team members that have been loyal to the company speaks for the brand itself.

We make sure that each and everyone of our team is treated fairly and that they can continuously develop themselves. For example, under our cross exposure programme, we send a member of the team to one of our other resorts either in Thailand, Seychelles or elsewhere. We have jop swap; for example, I have right now team members from one of our Thailand properties looking after the main restaurant here. Their counterparts here have gone to Thailand to look after the main dining restaurant in Banyan Tree Phuket.

MI: What are the challenges in running an established property like Banyan Tree Vabbinfaru?

AJ: Logistics is always a challenge when it comes to working in the Maldives, where tourism resolves around the ‘one island, one resort’ concept. You have to know what to buy, when to buy and how much to buy. Everything else is easy because our resorts and our teams are very well-established.

But knowing that you have a 20-year-old product and still maintaining a certain standard that makes guests pay a certain amount of money to stay in is a challenge. In the recent past, we have made minor renovations such as changing the concept of our main restaurant to show some innovation. We have also added pools to the villas.

Since then, it has been about maintaining those standards through what we call a villa maintenance programme. Under this programme, every guest villa is completely redone every single year.

A deluxe beach front villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: A number of new resorts are opening up across the Maldives, and especially in the Male region. Would this affect the performance of established properties like Banyan Tree Vabbinfaru?

AJ: I welcome competition. I think it is important, especially in hospitality. The moment you have competition, you start to develop your own property because you obviously do not want guests to go to another property.

Our resorts in North Male Atoll are very small; Banyan Tree Vabbinfaru has 48 villas and Angsana Ihuru has 45 villas. We have not seen a downturn in occupancy. We have been very lucky, especially in the first half of this year, as we were able to reach our forecast in terms of occupancy. I do not think a lot of our guests will go to other resorts because guests that come to a Banyan Tree have certain expectations. For example, we do not have any water villas here in the north. We are one of the few resorts still maintaining that original concept. Guests that come here want direct access to the beach and we have kept it that way. There are resorts opening up with over 100 water villas here in this atoll as well, but those are for a different clientele.

We are very lucky, as we have been very successful over the last 20 years. The awareness about Banyan Tree Vabbinfaru amongst our base clients, which is still predominantly Europeans, will continue to give us the exposure. But we need to concentrate on emerging markets that are now discovering the Maldives. Countries with three to four-hour flight distance like India, whose people have more disposable income than before, are now coming to the Maldives as well. So, we need to tap into those markets, and make sure that we are not relying on just one market.

Destination dining at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: What should be done to tap into those markets?

AJ: We need to find the demands and expectations of guests coming from those markets. For example, Indian guests will have different expectations from Brits. We need to find ways to cater to those demands on a personalised level, be it adapting the restaurant menu, an entertainment concept or different recreational activities.

MI: How would you describe your experience in the Maldives?

AJ: It has been extremely satisfying. I consider myself very fortunate and lucky to be here. I love the brand. I started working for Banyan Tree because of the core values of sustainability that the brand has. We have been adopting several sustainable practices, be it coral planting, turtle programmes and preserving the underwater beauty of the Maldives, which is two thirds of the overall beauty of the country. The fact that Banyan Tree as a group puts such an emphasis on this makes me so proud to be part of this team.

We have guiding values of sustainability, including building green communities. All these values are followed by every Banyan Tree property in the world. We do some things a little bit differently here in the Maldives. For example, every Banyan Tree resort is tasked to plan 2,000 trees per year. Obviously being in the Maldives, there is so much that you can plant. So, instead of trees, we plant corals. Our marine lab, which is one of the first marine labs in the Maldives and has been operating for the past 15 years, puts a lot of emphasis on creating coral gardens, especially following the recent El Nino effect.

We also work together with local ministries and organisations to do studies on fish populations. Our work also extends to educational programmes with local schools.

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Anantara Maldives celebrates 10,000 coral milestone with Dr Oriana Migliaccio

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The coral-ringed islands of the Maldives have long been associated with celebration. As Anantara Hotels & Resorts marks 25 years of locally rooted experiences, Dr Oriana Migliaccio, Resident Marine Biologist at Anantara Dhigu Maldives Resort, Anantara Veli Maldives Resort and Naladhu Private Island Maldives, is also marking a milestone of her own by overseeing the planting of the 10,000th baby coral.

With a PhD in Life and Biomolecular Sciences and a lifelong dedication to the sea, Oriana has found herself in the setting she had long hoped her studies would lead to: immersed in nature from sunrise to sunset, and often long after, when she guides guests through the otherworldly beauty of night-time dives. For travellers who arrive in the Maldives seeking luxury, time with Oriana often shifts the focus. Her enthusiasm and sense of purpose draw in guests of all ages, from families to spa devotees, inviting them to discover the living soul of the reef.

Oriana’s journey began in Naples, where beachcombing with her mother and grandmother first sparked her fascination with the ocean. As she listened to stories of a Mediterranean once rich with seahorses and sponges, she became determined to understand the reasons behind their disappearance. Years later, during her Open Water certification in the Red Sea, that early curiosity developed into a clear sense of purpose. Taking her first breath underwater, she descended into a world of coral polyps, weightless among creatures she had previously only read about. When a Napoleon wrasse drifted past, calmly observing her, she knew she had found her calling.

“Pursuing a PhD was never just about academia. It was about gaining the tools to become a voice for the ocean and dedicating my life to protecting what first inspired me as a child.”

For Oriana, becoming a voice for a force as powerful, little understood, and vulnerable to human impact as the ocean begins with education. One of her proudest achievements is the creation of the ‘Reef Hero’ PADI speciality, a course that teaches divers the fundamentals of coral conservation. Under her mentorship, guests often experience a change in perspective, moving from passive observers to active protectors.

“You can literally see the moment when curiosity turns into care. When a guest realises that their actions — how they dive, what they touch — can protect an ecosystem, they stop being just visitors and become guardians.”

Life on pristine islands can shield travellers from the realities of pollution, a contrast that is not always shared by local communities. In her workshops, Oriana helps bridge that gap by showing guests how abandoned ghost nets, among the most recognisable symbols of environmental harm, can be transformed into bracelets. By turning these marine threats into keepsakes, she creates opportunities for conversations about responsibility, renewal, and the impact of individual choices.

Her work is part of a wider network of Anantara sustainability champions whose efforts span the globe. Together, they contribute to Anantara’s HARP initiative, or Holistic Approach to Reef Protection. Since 2017, Oriana has personally overseen the growth of more than 10,000 corals. Guests often check in on their adopted corals through underwater camera streams, but it is the return visits years later that resonate most, when they see their once-small coral saplings transformed into thriving clusters.

Children find this work especially meaningful, as they begin to see themselves as future custodians of the sea. Through Oriana’s ‘Marine Biology for Kids’ sessions, young guests learn to view the water as mother ocean, a living presence that shapes their world and deserves their care. Their questions often stay with her. One child once asked, “If the ocean is alive, can it feel when we hurt it?” For Oriana, such questions show how naturally children combine science with empathy, offering a perspective from which adults can also learn.

“Their curiosity gives me hope, because they see the ocean not as a resource, but as a living entity worth protecting simply because it exists and is alive. That mindset is exactly what the future needs.”

In a nation where rising seas and warming waters remain constant concerns, preserving biodiversity offers a sense of agency. For visitors and local communities alike, taking part in restoration work becomes a way to respond to environmental changes that can otherwise feel overwhelming in scale and speed, grounding their efforts in something hopeful and tangible.

“In the Maldives, sustainability is not optional; it is survival. My vision is to leave behind a lagoon that is healthier, more resilient, and more alive than the one we found.”

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W Maldives launches Escape Remix for a two-sided island getaway

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W Maldives has unveiled Escape Remix, a new stay experience designed for guests seeking to experience different sides of island life, from the tranquillity of overwater living to the laidback glamour of a beachfront escape.

Available from June 2026 onwards as a permanent offering, Escape Remix allows guests to move between the Superior Overwater One-Bedroom Villa and the Escape Beach One-Bedroom Villa within one curated island getaway.

Created for travellers seeking variety without compromise, the experience includes a four-night stay split between two nights in the overwater villa and two nights in the beach villa. It also includes daily buffet breakfast for two adults and a selection of signature island benefits, giving guests distinct perspectives of the destination while maintaining comfort and luxury throughout their stay.

At the centre of the experience is the opportunity to discover the Maldives from two different settings. Suspended above clear lagoon waters, the Superior Overwater One-Bedroom Villa offers ocean views, direct access to the sea, a private pool, and a W Maldives signature overwater hammock designed for leisurely afternoons above the Indian Ocean. Guests can also access the resort’s award-winning house reef directly from the villa deck, where marine life can be explored just moments from their accommodation.

On shore, the Escape Beach One-Bedroom Villa offers a more barefoot island rhythm. Surrounded by tropical greenery and direct beach access, the villa features a private pool and an elevated upper deck with a swinging daybed for golden-hour lounging. Guests staying beachside can also access the same award-winning house reef directly from the shoreline, creating a connection between island living and underwater discovery.

“Luxury travel today is about having the freedom to experience a destination in different ways, all within one journey,” said Amila Handunwala, General Manager of W Maldives. “Escape Remix was created for guests who want to fully immerse themselves in the Maldives while experiencing contrasting yet complementary experiences, from the serenity of overwater living to the lively energy of a beachfront escape, all infused with the bold spirit of W Maldives.”

Beyond the villas, Escape Remix includes a series of additions designed to enhance the stay. Guests receive complimentary soda refreshments from the in-room MixBar, complimentary use of snorkelling gear, access to non-motorised water sports, and a one-time 30-minute photoshoot with the resort’s in-house photographer, including one printed photograph.

Following its recent transformation, W Maldives continues to position itself within the contemporary luxury segment through design, immersive experiences, and a social island atmosphere. Guests can dine across the resort’s five restaurants and bars, unwind with treatments at the overwater AWAY Spa, or take part in a castaway experience at Gaathafushi, the resort’s private island.

As a five-star resort in the Maldives known for its distinctive personality and approach to luxury, W Maldives continues to expand its guest experiences beyond the conventional island stay.

Blending overwater tranquillity with beachfront freedom, Escape Remix introduces a new way to experience W Maldives, offering guests a more dynamic and personalised stay. Travellers looking to extend their visit can also book the Original Wavemaker package, which includes shared seaplane transfers and a half-board meal plan for two adults.

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Holiday Inn Resort Kandooma Maldives reports rare whale shark encounter

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Divers from Holiday Inn Resort Kandooma Maldives recorded a whale shark sighting last month during a dive at Kandooma Thila in South Malé Atoll.

The encounter took place on 13 April during a guided dive led by Dive Centre Manager Ibrahim Shaan. The whale shark, estimated to be approximately six metres in length, is believed to be a juvenile aged between eight and 15 years. The animal remained in the vicinity of the divers for more than 30 minutes before leaving the area.

Shaan said the whale shark entered the dive site calmly, circled alongside the group and remained present for an extended period. He described the encounter as one of the most notable experiences observed at the site.

Whale shark sightings are considered uncommon in South Malé Atoll, where the species is not typically resident. They are more frequently associated with the South Ari Atoll Marine Protected Area, one of the primary aggregation areas for whale sharks in the country.

The Maldives is regarded as a key destination for whale shark encounters due to environmental conditions including warm waters, nutrient-rich currents and seasonal plankton blooms. Whale sharks are filter feeders and migrate across large distances, often following food sources.

The sighting at Kandooma Thila is understood to be linked to broader migratory movement through the atoll system, with the animal potentially following plankton concentrations or feeding opportunities created by ocean currents.

Kandooma Thila is known for its coral-covered structure, current-driven conditions and marine biodiversity, factors which may attract larger pelagic species on a temporary basis.

Following the sighting, the resort has submitted photographs and video footage to the Maldives Whale Shark Research Programme (MWSRP) for potential identification through its national database. Whale sharks can be identified through unique spot patterns located behind the gills and along their flanks.

The MWSRP’s Big Fish Network database has recorded more than 800 individual whale sharks in the Maldives, contributing to long-term research on migration patterns, population dynamics and species health.

Sharon Garrett, Director of Marketing and Sustainability at the resort, said the data collected would support ongoing research and conservation efforts. She noted that such information contributes to understanding seasonal movement patterns, assessing environmental conditions and informing marine protection measures.

The resort has also reiterated the importance of responsible interaction with marine wildlife. Recommended practices include maintaining distance, avoiding physical contact, refraining from flash photography and ensuring appropriate buoyancy control.

Boat strike incidents remain a recognised threat to whale sharks in Maldivian waters, highlighting the need for careful vessel operation in areas where marine life is present.

Holiday Inn Resort Kandooma Maldives is located approximately 45 minutes by speedboat from Velana International Airport and provides access to multiple dive sites in South Malé Atoll. The resort also operates a Dive Free programme, offering up to two complimentary dives per day for certified divers staying a minimum of three nights.

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