Featured

Axel Jarosch: maintaining Banyan Tree Vabbinfaru, Angsana Ihuru’s appeal amidst growing competition

Published

9 years ago

September 7, 2017

Axel Jarosch is by all means a hospitality veteran. Turning a childhood dream into a successful career that is marked by high-level postings all over the world with some of the most reputed hotel chains in the world, he still sees hospitality as one of the most gratifying fields.

It is this enthusiasm, coupled with years of experience, that he brings to his current role as General Manager for North Male, responsible for overall operations for Banyan Tree Vabbinfaru and Angsana Ihuru.

Before taking up his current posting in the Maldives in January, the German-born hospitality executive, who holds a Bachelors degree in International Hotel Economics and Hospitality from Fritz Gabler Hotelfachschule Heidelberg in Germany, served as the General Manager of Banyan Tree Al Wadi and Banyan Tree Ras Al Kaimah in the United Arab Emirates for almost two and a half year.

Prior to joining Banyan Tree Hotels and Resorts in 2014, Axel was the General Manager at Six Senses Zighy Bay. He has previously served as the Operations Director responsible for the hotel openings of Anantara Hotels, Resorts and Spas in Abu Dhabi, and has also held the position of General Manager with Anantara in Oman, Bali and Indonesia during pre-opening stages. He has also held managerial roles at Per AQUUM, Constance Hotels, InterContinental Hotel Group, and Starwood Hotels and Resorts Group. In addition to his time in the Gulf, he has worked in Sri Lanka, the Seychelles, Namibia and Mauritius.

In an interview with Maldives Insider, Axel looks onto the challenges as well as the opportunities of running Banyan Tree Vabbinfaru, one of the oldest resorts in the Maldives, and its sister property Angsana Ihuru in North Male Atoll, in the face of ever-increasing competition and changing travel trends.

Maldives Insider: How did you develop an interest in tourism and hospitality?

Axel Jarosch: I started my career at the age of 22. I studied economics, and while going to university in Germany I worked part-time in a number of hotels and restaurants. I started at the very bottom, doing an internship at a business hotel in Germany. I progressed in my career, going into food and beverage. I developed myself from a waiter to a restaurant captain to a supervisor to a manager to Assistant Food and Beverage Manager to Executive Assistant Food and Beverage Manager to Resident Manager and finally becoming a General Manager. My first General Manager posting was with Per AQUUM, opening The Fortress hotel in the Sri Lankan town of Galle.

On my first day itself, I fell in love with the industry. Working in this industry is very gratifying because you make it your day’s work to make other people happy. That for me is very unique.

I have always wanted to work internationally, moving and seeing other countries and cultures. This was a profession that gave me that opportunity. I have been blessed to have been able to work in South East Asia, Middle East, Africa and in the Indian Ocean. I cannot imagine doing any other job!

MI: When was your first visit to the Maldives?

AJ: I visited the Maldives for holiday about 10 years ago, and immediately fell in love with the country. What is there not to like? It really is a paradise.

What I find extremely unique about the Maldives is to have a team of predominantly local associates; in the case of Banyan Tree Vabbinfaru and Angsana Ihuru, people who have been working in this island for 15-30 years! To keep doing what they do with so much passion after so long is amazing. I am used to working in very remote locations, and I love working on these islands. In our profession, we do not have the same day twice. We are always welcoming different guests and dealing with new challenges. So, it is never boring.

Aerial view of Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: What do you focus mostly on in overseeing the operations of Banyan Tree Vabbinfaru and Angsana Ihuru?

AJ: My main focus is to continue the successful operation of Banyan Tree Vabbinfaru and Angsana Ihuru in the North Male Atoll, while maintaining the high standards that Banyan Tree is known for. I am also focused on continuously improving the services that we give to our guests. It can only be achieved by overseeing the training programmes and career development opportunities available to the associates, and by succession planning.

It is also my responsibility to increase awareness in the international arena about these two resorts. Banyan Tree was one of the first international brands that came to the Maldives. We were the first to introduce the spa concept to the Maldives. But we cannot live in the past. We can only move forward, evolve and grow the brand as well. We have got three beautiful resorts in the Maldives, but it does not mean that everybody knows about us.

MI: What are the efforts being made to achieve those goals?

AJ: One of my favourite words is consistency; being consistent in providing our guests with brand standards of personalised service. I think this is where we stand out, and Banyan Tree as a hotel group is unique. It is not so much about a guest staying in a villa, but more so about knowing the preferences of the guests and making sure that we personalise everything we do. For example, if you come in the morning for breakfast on your first day here and order a cappuccino, the team takes note of that and offers you a cappuccino the next day at breakfast rather than offering you the full expanse of our coffee menu. Another thing we do is to have the same associate look after you on your every visit and create a bond between the guest and the team here. This is something we are good at, and we see that pay off by the high percentage of repeat guests we have. That is because the guest feels at home here rather than being in a hotel.

A beach front pool villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: What are the programmes conducted to maintain the service standard?

AJ: We look after our team well. As an employer, Banyan Tree is well-known for fair employment; of looking after the interests of the associates and recognising the good work they do. That is reflected in the very low staff turnover that we have. Having that high number of team members that have been loyal to the company speaks for the brand itself.

We make sure that each and everyone of our team is treated fairly and that they can continuously develop themselves. For example, under our cross exposure programme, we send a member of the team to one of our other resorts either in Thailand, Seychelles or elsewhere. We have jop swap; for example, I have right now team members from one of our Thailand properties looking after the main restaurant here. Their counterparts here have gone to Thailand to look after the main dining restaurant in Banyan Tree Phuket.

MI: What are the challenges in running an established property like Banyan Tree Vabbinfaru?

AJ: Logistics is always a challenge when it comes to working in the Maldives, where tourism resolves around the ‘one island, one resort’ concept. You have to know what to buy, when to buy and how much to buy. Everything else is easy because our resorts and our teams are very well-established.

But knowing that you have a 20-year-old product and still maintaining a certain standard that makes guests pay a certain amount of money to stay in is a challenge. In the recent past, we have made minor renovations such as changing the concept of our main restaurant to show some innovation. We have also added pools to the villas.

Since then, it has been about maintaining those standards through what we call a villa maintenance programme. Under this programme, every guest villa is completely redone every single year.

A deluxe beach front villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: A number of new resorts are opening up across the Maldives, and especially in the Male region. Would this affect the performance of established properties like Banyan Tree Vabbinfaru?

AJ: I welcome competition. I think it is important, especially in hospitality. The moment you have competition, you start to develop your own property because you obviously do not want guests to go to another property.

Our resorts in North Male Atoll are very small; Banyan Tree Vabbinfaru has 48 villas and Angsana Ihuru has 45 villas. We have not seen a downturn in occupancy. We have been very lucky, especially in the first half of this year, as we were able to reach our forecast in terms of occupancy. I do not think a lot of our guests will go to other resorts because guests that come to a Banyan Tree have certain expectations. For example, we do not have any water villas here in the north. We are one of the few resorts still maintaining that original concept. Guests that come here want direct access to the beach and we have kept it that way. There are resorts opening up with over 100 water villas here in this atoll as well, but those are for a different clientele.

We are very lucky, as we have been very successful over the last 20 years. The awareness about Banyan Tree Vabbinfaru amongst our base clients, which is still predominantly Europeans, will continue to give us the exposure. But we need to concentrate on emerging markets that are now discovering the Maldives. Countries with three to four-hour flight distance like India, whose people have more disposable income than before, are now coming to the Maldives as well. So, we need to tap into those markets, and make sure that we are not relying on just one market.

Destination dining at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE

MI: What should be done to tap into those markets?

AJ: We need to find the demands and expectations of guests coming from those markets. For example, Indian guests will have different expectations from Brits. We need to find ways to cater to those demands on a personalised level, be it adapting the restaurant menu, an entertainment concept or different recreational activities.

MI: How would you describe your experience in the Maldives?

AJ: It has been extremely satisfying. I consider myself very fortunate and lucky to be here. I love the brand. I started working for Banyan Tree because of the core values of sustainability that the brand has. We have been adopting several sustainable practices, be it coral planting, turtle programmes and preserving the underwater beauty of the Maldives, which is two thirds of the overall beauty of the country. The fact that Banyan Tree as a group puts such an emphasis on this makes me so proud to be part of this team.

We have guiding values of sustainability, including building green communities. All these values are followed by every Banyan Tree property in the world. We do some things a little bit differently here in the Maldives. For example, every Banyan Tree resort is tasked to plan 2,000 trees per year. Obviously being in the Maldives, there is so much that you can plant. So, instead of trees, we plant corals. Our marine lab, which is one of the first marine labs in the Maldives and has been operating for the past 15 years, puts a lot of emphasis on creating coral gardens, especially following the recent El Nino effect.

We also work together with local ministries and organisations to do studies on fish populations. Our work also extends to educational programmes with local schools.

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Cooking

International Chefs’ Day: Kabita Singh to cook live at Sun Siyam Olhuveli

Published

1 day ago

September 21, 2026

m@ldives

Sun Siyam Olhuveli Maldives will welcome award-winning food creator Kabita Singh, the personality behind Kabita’s Kitchen, for a special culinary residency in October to mark International Chefs’ Day on 20 October 2026.

Known for making everyday Indian cooking accessible to a wide audience, Singh will move from her digital kitchen to the Maldives, joining the resort’s culinary team for a live cooking experience created for guests.

The collaboration will bring together Singh’s approach to Indian cuisine — centred on familiar flavours, accessible recipes and an increasing focus on wholesome cooking — with Sun Siyam’s Plant Based Bliss philosophy, which promotes the nutritional and holistic benefits of plant-forward dining.

As part of the International Chefs’ Day celebrations, Singh will cook alongside Sun Siyam Olhuveli’s culinary team during a live session in front of resort guests. The experience will feature a specially curated selection of vegetarian, vegan and health-conscious dishes developed in collaboration with the resort’s chefs and inspired by Singh’s own cooking philosophy.

Guests will have the opportunity to watch Singh prepare the dishes, learn about the techniques and stories behind them, and sample her interpretation of plant-forward Indian cuisine in a Maldivian island setting.

Kabita’s Kitchen has grown from a home-cooking channel into one of India’s most widely followed food platforms, with approximately 14.6 million subscribers on YouTube alone. Singh has built her audience through content ranging from regional favourites and vegetarian staples to festive dishes, street-food classics and everyday family recipes.

Her influence within India’s food and digital content sector was recognised at the inaugural National Creators Award in 2024, where she received the Best Creator in Food Category award, presented by Indian Prime Minister Narendra Modi.

“We are really excited to welcome Kabita to Olhuveli and bring a taste of Kabita’s Kitchen to the Maldives,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

“Food is such an important part of the way people connect, and this is about bringing our guests closer to the experience, watching Kabita cook, discovering the flavours and stories behind her dishes, and of course tasting them together. Her fresh, approachable style is a great match for our Plant Based Bliss philosophy, and celebrating International Chefs’ Day together with our own culinary team makes it even more special. We want dining at Olhuveli to be fun, social and full of moments that guests remember long after they leave the island.”

Located in South Malé Atoll, Sun Siyam Olhuveli is part of Sun Siyam’s Lifestyle Collection. The resort combines beach experiences, dining, entertainment, wellness and other activities within its broader island offering.

Awards

TTM Awards 2026 names You & Me Maldives Best Adults-Only Resort

Published

2 days ago

September 21, 2026

m@ldives

You & Me Maldives has been named Best Adults-Only Resort at the Travel Trade Maldives (TTM) Awards 2026, recognising the resort’s positioning, guest experiences and continued focus on adults-only hospitality in the Maldives.

The award was presented during the TTM Awards & Gala 2026, held at CROSSROADS Maldives on 27 August 2026, marking the conclusion of the 10th edition of TTM Maldives. The annual awards recognise achievements, innovation and contributions across the Maldivian tourism industry.

Located in Raa Atoll, You & Me Maldives has established itself as an adults-only retreat catering to couples, honeymooners, friends and solo travellers seeking privacy and tranquillity.

The resort combines its island setting with accommodation, personalised service and experiences centred on romance, wellness, gastronomy and exploration, creating an intimate environment designed specifically for adult travellers.

The recognition comes as You & Me Maldives marks seven years of operations and welcoming guests from around the world.

“As we celebrate this important milestone, we are deeply grateful to our loyal guests, partners, and dedicated team members who have been part of this journey,” said Mohamed Imthiyaz, General Manager of You & Me Maldives.

“These seven years represent not only growth and success, but countless love stories, memories, and unforgettable experiences created on our island. Receiving the ‘Best Adults-Only Resort’ award at the TTM Awards is a tremendous honour and a reflection of the passion and dedication of our entire team.”

The Best Adults-Only Resort award further strengthens You & Me Maldives’ position within the Maldives’ luxury hospitality sector, recognising its focus on combining an adults-only concept with personalised service and island experiences.

Looking ahead, You & Me Maldives plans to continue developing its concept and guest experience through new activities, offerings and services, while maintaining its focus on the adults-only luxury segment in the Maldives.

Featured

From art to island adventures: Marriott International luxury resorts unveil festive programmes

Published

2 days ago

September 21, 2026

m@ldives

The festive season often brings some of the simplest moments into focus: long lunches that extend into the afternoon, children discovering somewhere new, and conversations without the pressure of being elsewhere. In the Maldives, that time together unfolds naturally between ocean and shore, with each island establishing its own rhythm for multigenerational families, couples and groups of friends.

This year, the Luxury Group by Marriott International portfolio of resorts in the Maldives is inviting travellers to experience the festive season through art and design, marine discovery, local culture, gastronomy, wellness and time spent outdoors. From the creative shores of the Fari Islands and the house reefs of North Ari Atoll to the secluded northern reaches of Shaviyani Atoll, each destination offers a different setting in which guests can reconnect, celebrate traditions and create new ones, with the Maldives itself at the heart of the experience.

Available to book from 15 September to 15 November 2026 for stays between 20 December 2026 and 10 January 2027, the Festive Early Bird Offer adds tailored inclusions to each island stay. These range from resort credits of up to USD 400 per stay and complimentary non-motorised water sports to complimentary stays and dining for children under 12 and festive activities at selected participating resorts.

For guests looking to make the most of their time in the Maldives, two island experiences are within easy reach of Malé. The Ritz-Carlton Maldives, Fari Islands and JW Marriott Maldives Kaafu Atoll Island Resort are both accessible by speedboat, while scenic seaplane journeys lead farther into the atolls to The St. Regis Maldives Vommuli Resort, W Maldives and JW Marriott Maldives Resort & Spa.

A Canvas of Festive Wonder at The Ritz-Carlton Maldives, Fari Islands

A 50-minute luxury speedboat journey from Malé leads to The Ritz-Carlton Maldives, Fari Islands, where the 2026 festive season brings contemporary art into conversation with the light, colour and landscape of the Maldives.

From 20 December, the island will become a festive canvas through bespoke installations by French artist Alexandre Benjamin Navet in collaboration with the House of Ruinart. His expressive use of shape and colour will appear throughout the resort, from a specially conceived Christmas tree and ornaments inspired by the destination to playful installations culminating at Beach Shack.

The experience brings a new creative dimension to the resort’s Circle of Island Life, while leaving room for guests to shape their days at their own pace. Couples can move between the spa, lagoon and intimate dining experiences, while families and groups can gather in 100 ocean- and lagoon-facing villas designed by Kerry Hill Architects.

Larger parties can stay in expansive two-bedroom villas or the four-bedroom The Ritz-Carlton Estate, with an Aris Meeha island butler available to personalise their time together.

The Festive Early Bird package includes daily breakfast at La Locanda, New Year’s Eve celebrations and festive experiences.

A Season of Endless Wonder at JW Marriott Maldives Kaafu Atoll Island Resort

Close to Malé yet removed from the pace of the capital, JW Marriott Maldives Kaafu Atoll Island Resort is preparing a festive season centred on joy, discovery and wellbeing.

A 15-minute speedboat journey from Malé, the island will host ‘Enchanted Soirée: A Season of Endless Wonder’, with a programme featuring culinary experiences, restorative moments at Spa by JW, lagoon adventures and activities for younger travellers. In the evenings, multigenerational families, couples and groups of friends can come together over shared meals and festive celebrations.

Residential-style two-bedroom beach and overwater villas provide space for guests to gather and retreat, while the three-bedroom Ocean Residence includes a private gym, spa treatment room and waterslide with direct lagoon access.

Dedicated Safeeru ambassadors personalise each stay, while the Family by JW Kids’ Club provides creativity and exploration for younger guests. Other experiences include dolphin cruises, nurse shark snorkelling and dining across seven venues inspired by Indian Ocean, Mediterranean, South American and Nikkei cuisines.

The Festive Escape package includes a full-board meal plan, complimentary dining for children under 12, and access to festive activities and celebrations throughout the stay.

Ten Years of Island Stories at The St. Regis Maldives Vommuli Resort

In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort will mark its 10th anniversary with ‘Chapter X: Celebrating 10 Years Through the Island’s Story’, a festive programme inspired by the landscapes and communities that have shaped a decade on Vommuli Island.

The celebration follows the resort’s four ecological zones — Lagoon, Beach, Jungle and Coast — providing families, couples and friends with different ways to discover the island through marine life, nature, cuisine, wellness and Maldivian heritage.

Children and grandparents can explore the biodiversity surrounding Vommuli House, turning shared discoveries into new family traditions, while days by the lagoon showcase the resort’s house reef and nature-inspired design.

Along the coast and beach, shared meals, storytelling and seasonal gatherings draw on the Maldives’ fishing and seafaring heritage. Christmas celebrations will include a tree-lighting ceremony, Santa’s arrival and family programming, while curated dining and wellness experiences will lead into a New Year’s Eve celebration overlooking the Indian Ocean.

The Festive Getaway includes breakfast for two and resort credits ranging from USD 200 to USD 400 per stay, depending on the villa category. St. Regis Butler service will also be available throughout each stay.

Children aged 11 and below stay and dine with compliments.

Made the Revelry List at W Maldives

For travellers looking for a more energetic festive season, W Maldives brings together North Ari Atoll’s marine life, newly refreshed villas and the resort’s social island atmosphere.

A 25-minute seaplane journey from Malé takes guests to the resort’s house reef, where days can begin underwater, continue with a nurse shark excursion or sunset cruise, and end with dinner by the beach.

From 23 December to 1 January, ‘Made the Revelry List’ will move between relaxed daytime experiences and after-dark celebrations. Christmas Eve will bring guests together at FIRE Beach for flame-grilled dining and live entertainment, while New Year’s Eve will take its cue from ‘The Velvet Revelry’, a speakeasy-inspired soirée moving from golden-hour cocktails and dinner to performances, music and a midnight countdown on WAVE Beach.

Beyond the festive programme, 77 beach and overwater villas with private pools provide space for couples and friends to settle into island life, while the two-bedroom Oasis Beach Villa with Slide is designed for families and groups.

For a change of setting, Gaathafushi, W Maldives’ private island, offers an intimate location for private dining and time away from the main island.

The Festive Favors package includes a full-board meal plan for two adults and USD 200 in daily resort credit.

An Enchanted Island at JW Marriott Maldives Resort & Spa

The journey north forms part of the experience at JW Marriott Maldives Resort & Spa, which is reached by a scenic 50-minute seaplane flight from Malé.

In the quieter reaches of Shaviyani Atoll, spacious villas, tropical gardens and open stretches of ocean provide a setting for different generations to spend time together. Duplex Overwater Pool Villas and Two-Bedroom Duplex Beach Pool Villas provide generous living spaces for families and groups of friends, while dedicated Thakuru private butler service takes care of arrangements throughout the stay.

This year, ‘Enchanted Island, Midnight in Paradise’ will bring aerialists, fire performances, live music and a DJ into a festive calendar that balances celebrations with opportunities for families to spend time together.

Younger travellers can choose from more than 100 activities at the Family by JW Little Griffins Kids’ Club, one of the largest children’s clubs in the Maldives. Cooking experiences using ingredients from the JW Garden and Boduberu evenings will also bring different generations together during the festive period.

The Festive Splendor package includes daily breakfast for two at Aailaa and a one-time 30-minute photography session with one printed photograph.

Guests booking a Duplex Overwater Pool Villa receive a complimentary upgrade to half board, while children aged 11 and below stay and dine with compliments.