Featured
Axel Jarosch: maintaining Banyan Tree Vabbinfaru, Angsana Ihuru’s appeal amidst growing competition

Axel Jarosch is by all means a hospitality veteran. Turning a childhood dream into a successful career that is marked by high-level postings all over the world with some of the most reputed hotel chains in the world, he still sees hospitality as one of the most gratifying fields.
It is this enthusiasm, coupled with years of experience, that he brings to his current role as General Manager for North Male, responsible for overall operations for Banyan Tree Vabbinfaru and Angsana Ihuru.
Before taking up his current posting in the Maldives in January, the German-born hospitality executive, who holds a Bachelors degree in International Hotel Economics and Hospitality from Fritz Gabler Hotelfachschule Heidelberg in Germany, served as the General Manager of Banyan Tree Al Wadi and Banyan Tree Ras Al Kaimah in the United Arab Emirates for almost two and a half year.
Prior to joining Banyan Tree Hotels and Resorts in 2014, Axel was the General Manager at Six Senses Zighy Bay. He has previously served as the Operations Director responsible for the hotel openings of Anantara Hotels, Resorts and Spas in Abu Dhabi, and has also held the position of General Manager with Anantara in Oman, Bali and Indonesia during pre-opening stages. He has also held managerial roles at Per AQUUM, Constance Hotels, InterContinental Hotel Group, and Starwood Hotels and Resorts Group. In addition to his time in the Gulf, he has worked in Sri Lanka, the Seychelles, Namibia and Mauritius.
In an interview with Maldives Insider, Axel looks onto the challenges as well as the opportunities of running Banyan Tree Vabbinfaru, one of the oldest resorts in the Maldives, and its sister property Angsana Ihuru in North Male Atoll, in the face of ever-increasing competition and changing travel trends.
Maldives Insider: How did you develop an interest in tourism and hospitality?
Axel Jarosch: I started my career at the age of 22. I studied economics, and while going to university in Germany I worked part-time in a number of hotels and restaurants. I started at the very bottom, doing an internship at a business hotel in Germany. I progressed in my career, going into food and beverage. I developed myself from a waiter to a restaurant captain to a supervisor to a manager to Assistant Food and Beverage Manager to Executive Assistant Food and Beverage Manager to Resident Manager and finally becoming a General Manager. My first General Manager posting was with Per AQUUM, opening The Fortress hotel in the Sri Lankan town of Galle.
On my first day itself, I fell in love with the industry. Working in this industry is very gratifying because you make it your day’s work to make other people happy. That for me is very unique.
I have always wanted to work internationally, moving and seeing other countries and cultures. This was a profession that gave me that opportunity. I have been blessed to have been able to work in South East Asia, Middle East, Africa and in the Indian Ocean. I cannot imagine doing any other job!
MI: When was your first visit to the Maldives?
AJ: I visited the Maldives for holiday about 10 years ago, and immediately fell in love with the country. What is there not to like? It really is a paradise.
What I find extremely unique about the Maldives is to have a team of predominantly local associates; in the case of Banyan Tree Vabbinfaru and Angsana Ihuru, people who have been working in this island for 15-30 years! To keep doing what they do with so much passion after so long is amazing. I am used to working in very remote locations, and I love working on these islands. In our profession, we do not have the same day twice. We are always welcoming different guests and dealing with new challenges. So, it is never boring.

Aerial view of Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: What do you focus mostly on in overseeing the operations of Banyan Tree Vabbinfaru and Angsana Ihuru?
AJ: My main focus is to continue the successful operation of Banyan Tree Vabbinfaru and Angsana Ihuru in the North Male Atoll, while maintaining the high standards that Banyan Tree is known for. I am also focused on continuously improving the services that we give to our guests. It can only be achieved by overseeing the training programmes and career development opportunities available to the associates, and by succession planning.
It is also my responsibility to increase awareness in the international arena about these two resorts. Banyan Tree was one of the first international brands that came to the Maldives. We were the first to introduce the spa concept to the Maldives. But we cannot live in the past. We can only move forward, evolve and grow the brand as well. We have got three beautiful resorts in the Maldives, but it does not mean that everybody knows about us.
MI: What are the efforts being made to achieve those goals?
AJ: One of my favourite words is consistency; being consistent in providing our guests with brand standards of personalised service. I think this is where we stand out, and Banyan Tree as a hotel group is unique. It is not so much about a guest staying in a villa, but more so about knowing the preferences of the guests and making sure that we personalise everything we do. For example, if you come in the morning for breakfast on your first day here and order a cappuccino, the team takes note of that and offers you a cappuccino the next day at breakfast rather than offering you the full expanse of our coffee menu. Another thing we do is to have the same associate look after you on your every visit and create a bond between the guest and the team here. This is something we are good at, and we see that pay off by the high percentage of repeat guests we have. That is because the guest feels at home here rather than being in a hotel.

A beach front pool villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: What are the programmes conducted to maintain the service standard?
AJ: We look after our team well. As an employer, Banyan Tree is well-known for fair employment; of looking after the interests of the associates and recognising the good work they do. That is reflected in the very low staff turnover that we have. Having that high number of team members that have been loyal to the company speaks for the brand itself.
We make sure that each and everyone of our team is treated fairly and that they can continuously develop themselves. For example, under our cross exposure programme, we send a member of the team to one of our other resorts either in Thailand, Seychelles or elsewhere. We have jop swap; for example, I have right now team members from one of our Thailand properties looking after the main restaurant here. Their counterparts here have gone to Thailand to look after the main dining restaurant in Banyan Tree Phuket.
MI: What are the challenges in running an established property like Banyan Tree Vabbinfaru?
AJ: Logistics is always a challenge when it comes to working in the Maldives, where tourism resolves around the ‘one island, one resort’ concept. You have to know what to buy, when to buy and how much to buy. Everything else is easy because our resorts and our teams are very well-established.
But knowing that you have a 20-year-old product and still maintaining a certain standard that makes guests pay a certain amount of money to stay in is a challenge. In the recent past, we have made minor renovations such as changing the concept of our main restaurant to show some innovation. We have also added pools to the villas.
Since then, it has been about maintaining those standards through what we call a villa maintenance programme. Under this programme, every guest villa is completely redone every single year.

A deluxe beach front villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: A number of new resorts are opening up across the Maldives, and especially in the Male region. Would this affect the performance of established properties like Banyan Tree Vabbinfaru?
AJ: I welcome competition. I think it is important, especially in hospitality. The moment you have competition, you start to develop your own property because you obviously do not want guests to go to another property.
Our resorts in North Male Atoll are very small; Banyan Tree Vabbinfaru has 48 villas and Angsana Ihuru has 45 villas. We have not seen a downturn in occupancy. We have been very lucky, especially in the first half of this year, as we were able to reach our forecast in terms of occupancy. I do not think a lot of our guests will go to other resorts because guests that come to a Banyan Tree have certain expectations. For example, we do not have any water villas here in the north. We are one of the few resorts still maintaining that original concept. Guests that come here want direct access to the beach and we have kept it that way. There are resorts opening up with over 100 water villas here in this atoll as well, but those are for a different clientele.
We are very lucky, as we have been very successful over the last 20 years. The awareness about Banyan Tree Vabbinfaru amongst our base clients, which is still predominantly Europeans, will continue to give us the exposure. But we need to concentrate on emerging markets that are now discovering the Maldives. Countries with three to four-hour flight distance like India, whose people have more disposable income than before, are now coming to the Maldives as well. So, we need to tap into those markets, and make sure that we are not relying on just one market.

Destination dining at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: What should be done to tap into those markets?
AJ: We need to find the demands and expectations of guests coming from those markets. For example, Indian guests will have different expectations from Brits. We need to find ways to cater to those demands on a personalised level, be it adapting the restaurant menu, an entertainment concept or different recreational activities.
MI: How would you describe your experience in the Maldives?
AJ: It has been extremely satisfying. I consider myself very fortunate and lucky to be here. I love the brand. I started working for Banyan Tree because of the core values of sustainability that the brand has. We have been adopting several sustainable practices, be it coral planting, turtle programmes and preserving the underwater beauty of the Maldives, which is two thirds of the overall beauty of the country. The fact that Banyan Tree as a group puts such an emphasis on this makes me so proud to be part of this team.
We have guiding values of sustainability, including building green communities. All these values are followed by every Banyan Tree property in the world. We do some things a little bit differently here in the Maldives. For example, every Banyan Tree resort is tasked to plan 2,000 trees per year. Obviously being in the Maldives, there is so much that you can plant. So, instead of trees, we plant corals. Our marine lab, which is one of the first marine labs in the Maldives and has been operating for the past 15 years, puts a lot of emphasis on creating coral gardens, especially following the recent El Nino effect.
We also work together with local ministries and organisations to do studies on fish populations. Our work also extends to educational programmes with local schools.
Family
Kuramathi Maldives brings families together with fortnightly children’s programme

Kuramathi Maldives has introduced the new Bageecha Kids Club fortnightly programme, designed to inspire creativity, nurture curiosity, and create memorable holidays for children. The two-week programme, which began on 25 August, offers a wide range of engaging activities for children of different ages and interests. Bageecha Kids Club aims to create lasting memories, build friendships, and enhance family holidays. With this initiative, Kuramathi Maldives continues its commitment to delivering enriching experiences for guests of all ages.
The pirate-themed club is specially designed for children aged 3 to 12 years and operates daily from 8:30 a.m. to 6:30 p.m. Families travelling with children under the age of three may request babysitting services at an additional charge, ensuring that younger guests are also well cared for during their stay at Kuramathi.
Week 1:
- Monday – Art & Nature Day: Activities include a scavenger hunt, nature crafts, and fitness games. Children can build sandcastles on the beach, take part in pool activities, enjoy splash pad games, and explore watercolour painting.
- Tuesday – Ocean Adventures: Young participants can enjoy reef crafts, pool activities, and an underwater wildlife masterclass, concluding with fish tattoos and aquatic-themed fun.
- Wednesday – Sports Day: The day features mini-Olympics, children’s yoga, and beach volleyball, followed by pool time and a BBQ lunch.
- Thursday – Pirate & Mermaid Day: Children create treasure maps, embark on a treasure hunt, and learn to make pirate hats and mermaid crowns. The day concludes with splash games and a film.
- Friday – Superhero Adventure: Children design their own costumes, take part in beach games, and enjoy kite flying, before ending the day with a superhero disco.
- Saturday – Tropical Explorers: The programme includes animal crafts, jungle walks, coconut bowling, and pool activities, followed by a cinema session with popcorn.
- Sunday – Maldivian Culture & Heritage: Children are invited to learn Dhivehi phrases, craft miniature Dhonis, and practise traditional drumming. Palm leaf weaving and poolside activities round off the day.
Week 2:
- Monday – Eco & Green Day: Children make bookmarks and recycled art, alongside beach games, pool activities, and a nature walk.
- Tuesday – Underwater Wonders: Activities include underwater crafts, painting seascapes, a reef quiz, and laboratory time at the Eco Centre.
- Wednesday – Beach Olympics: The day features yoga, beach activities, pool time, a BBQ lunch, dance and movement sessions, hydroponic gardening, and a mini triathlon.
- Thursday – Creative Mind: Budding artists work on a group mural and nature journals, alongside pool adventures, water games, and a dance party.
- Friday – Animal Kingdom: The schedule includes animal-themed crafts, a relay race, pool activities, board games, and a paper plane contest.
- Saturday – Pirate Adventure: Children take part in crafts, pool games, and a treasure hunt, designing their own ship as part of the day’s activities.
- Sunday – Adventure & Fun: The final day brings a dance competition, superhero quiz, memory games, an obstacle course, and relay races.
The Bageecha Kids Club fortnightly programme provides children with the opportunity to experience creativity, fun, and cultural discovery, ensuring a memorable holiday for families at Kuramathi Maldives
Celebration
‘A Season by the Sea’: Jumeirah Olhahali Island reveals holiday calendar

Jumeirah Olhahali Island has announced its festive programme, ‘A Season by the Sea’, which will take place from Thursday 18 December 2025 to Wednesday 7 January 2026. The programme combines seasonal traditions with experiences designed for guests of all ages.
The celebrations begin on 18 December with a Christmas Tree Lighting ceremony, where guests can enjoy festive treats and live music. The following day, children will have the chance to take part in a gingerbread house decorating workshop.
A range of wellness and leisure activities will be available throughout the festive season, including sunrise power yoga, Pilates by the water’s edge, and tennis sessions in the evenings. Holiday tournaments will add a competitive edge for sports enthusiasts. Marine activities will also feature prominently, with options such as the Ocean Wonders Christmas morning snorkelling excursion, Dolphin Quest cruises, and private nurse shark encounters.
Dining experiences form a central part of the programme. Guests can take part in themed events including an Oyster and Caviar Dinner, a Maldivian Sharing Beach Dinner, and a private Festive High Tea. Christmas Eve will be marked with a Gala Gathering followed by the Olhahali Oceanside Gala Dinner, with live music, performances, and a festive menu. On Christmas Day, the resort will host a Poolside Brunch featuring seasonal dishes.
New Year’s Eve will be celebrated with a soirée at the heart of the island, followed by the resort’s signature Gala Dinner at Glow, which will feature a specially curated menu and entertainment. The celebrations continue on New Year’s Day with a Beachside Brunch, and the week that follows will include events such as the Chef’s Table at Kayto, highlighting Nikkei cuisine, and Taste of India at Glow, showcasing Indian culinary traditions.
To complement the programme, Jumeirah Olhahali Island offers a range of villas suitable for couples, families, and larger groups. Options include one-bedroom overwater and beach villas with private pools, rooftop terraces, and direct ocean access, as well as two- and three-bedroom residences such as the signature MIRI Villa. These larger accommodations feature spacious living areas, multiple bedrooms, and infinity pools set over the lagoon or beach, designed to create a setting for shared celebrations during the festive season.
Featured
Chinese National Day with festivities at Centara Resorts in Maldives

Centara Hotels & Resorts is marking the Chinese National Day Holiday Week with a programme of celebrations across four of its Maldivian properties: Centara Grand Lagoon Maldives, Centara Mirage Lagoon Maldives, Machchafushi Island Resort & Spa Maldives, The Centara Collection, and Centara Ras Fushi Resort & Spa Maldives. Taking place from late September to early October, each resort is presenting a series of cultural activities, wellness experiences, and dining events designed for the occasion.
At Centara Grand Lagoon Maldives, located within The Atollia and accessible by speedboat from Malé, guests are being offered a festive line-up that includes Chinese-themed dinners, poolside dim sum, and seafood feasts. The resort has also introduced a range of activities such as aqua aerobics, water polo, beach volleyball, craft sessions for children, and family games. Evenings feature cultural showcases, live music, karaoke, and outdoor cinema, adding to the celebratory atmosphere.
Centara Mirage Lagoon Maldives, a resort with a strong focus on families, has designed its holiday programme under the theme ‘A Holiday Full of Smiles’. With attractions such as a waterpark, lazy river, and dedicated kids’ zones, the resort has arranged Chinese breakfast corners, creative workshops, scavenger hunts, and beach games during the day. In the evenings, families are invited to enjoy beachside feasts, karaoke, themed dinners, and open-air cinema. Longan cocktail hours, ice cream specials, and seafood platters have also been introduced as part of the week’s activities.
Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, is combining cultural programmes with its focus on sustainability and natural surroundings. Between 28 September and 10 October, the resort is hosting sunrise yoga, coral planting, kite-making, lantern workshops, scavenger hunts, and storytelling sessions. Dining highlights include Asian street food nights, seafood barbecues, mooncake afternoon teas, and a floating lantern release under the full moon. Families are catered for with beach games, treasure hunts, and movie nights, while wellness enthusiasts can participate in spa workshops and treatments.
Centara Ras Fushi Resort & Spa Maldives, an adults-only retreat located 20 minutes by speedboat from Malé, is offering a more intimate holiday celebration. Guests can experience themed dining with Chinese-inspired décor and a beach party under the stars, complemented by live entertainment. With its focus on couples and friends, the resort’s approach blends cultural flavours with a festive yet relaxed atmosphere.
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