Featured
Axel Jarosch: maintaining Banyan Tree Vabbinfaru, Angsana Ihuru’s appeal amidst growing competition

Axel Jarosch is by all means a hospitality veteran. Turning a childhood dream into a successful career that is marked by high-level postings all over the world with some of the most reputed hotel chains in the world, he still sees hospitality as one of the most gratifying fields.
It is this enthusiasm, coupled with years of experience, that he brings to his current role as General Manager for North Male, responsible for overall operations for Banyan Tree Vabbinfaru and Angsana Ihuru.
Before taking up his current posting in the Maldives in January, the German-born hospitality executive, who holds a Bachelors degree in International Hotel Economics and Hospitality from Fritz Gabler Hotelfachschule Heidelberg in Germany, served as the General Manager of Banyan Tree Al Wadi and Banyan Tree Ras Al Kaimah in the United Arab Emirates for almost two and a half year.
Prior to joining Banyan Tree Hotels and Resorts in 2014, Axel was the General Manager at Six Senses Zighy Bay. He has previously served as the Operations Director responsible for the hotel openings of Anantara Hotels, Resorts and Spas in Abu Dhabi, and has also held the position of General Manager with Anantara in Oman, Bali and Indonesia during pre-opening stages. He has also held managerial roles at Per AQUUM, Constance Hotels, InterContinental Hotel Group, and Starwood Hotels and Resorts Group. In addition to his time in the Gulf, he has worked in Sri Lanka, the Seychelles, Namibia and Mauritius.
In an interview with Maldives Insider, Axel looks onto the challenges as well as the opportunities of running Banyan Tree Vabbinfaru, one of the oldest resorts in the Maldives, and its sister property Angsana Ihuru in North Male Atoll, in the face of ever-increasing competition and changing travel trends.
Maldives Insider: How did you develop an interest in tourism and hospitality?
Axel Jarosch: I started my career at the age of 22. I studied economics, and while going to university in Germany I worked part-time in a number of hotels and restaurants. I started at the very bottom, doing an internship at a business hotel in Germany. I progressed in my career, going into food and beverage. I developed myself from a waiter to a restaurant captain to a supervisor to a manager to Assistant Food and Beverage Manager to Executive Assistant Food and Beverage Manager to Resident Manager and finally becoming a General Manager. My first General Manager posting was with Per AQUUM, opening The Fortress hotel in the Sri Lankan town of Galle.
On my first day itself, I fell in love with the industry. Working in this industry is very gratifying because you make it your day’s work to make other people happy. That for me is very unique.
I have always wanted to work internationally, moving and seeing other countries and cultures. This was a profession that gave me that opportunity. I have been blessed to have been able to work in South East Asia, Middle East, Africa and in the Indian Ocean. I cannot imagine doing any other job!
MI: When was your first visit to the Maldives?
AJ: I visited the Maldives for holiday about 10 years ago, and immediately fell in love with the country. What is there not to like? It really is a paradise.
What I find extremely unique about the Maldives is to have a team of predominantly local associates; in the case of Banyan Tree Vabbinfaru and Angsana Ihuru, people who have been working in this island for 15-30 years! To keep doing what they do with so much passion after so long is amazing. I am used to working in very remote locations, and I love working on these islands. In our profession, we do not have the same day twice. We are always welcoming different guests and dealing with new challenges. So, it is never boring.

Aerial view of Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: What do you focus mostly on in overseeing the operations of Banyan Tree Vabbinfaru and Angsana Ihuru?
AJ: My main focus is to continue the successful operation of Banyan Tree Vabbinfaru and Angsana Ihuru in the North Male Atoll, while maintaining the high standards that Banyan Tree is known for. I am also focused on continuously improving the services that we give to our guests. It can only be achieved by overseeing the training programmes and career development opportunities available to the associates, and by succession planning.
It is also my responsibility to increase awareness in the international arena about these two resorts. Banyan Tree was one of the first international brands that came to the Maldives. We were the first to introduce the spa concept to the Maldives. But we cannot live in the past. We can only move forward, evolve and grow the brand as well. We have got three beautiful resorts in the Maldives, but it does not mean that everybody knows about us.
MI: What are the efforts being made to achieve those goals?
AJ: One of my favourite words is consistency; being consistent in providing our guests with brand standards of personalised service. I think this is where we stand out, and Banyan Tree as a hotel group is unique. It is not so much about a guest staying in a villa, but more so about knowing the preferences of the guests and making sure that we personalise everything we do. For example, if you come in the morning for breakfast on your first day here and order a cappuccino, the team takes note of that and offers you a cappuccino the next day at breakfast rather than offering you the full expanse of our coffee menu. Another thing we do is to have the same associate look after you on your every visit and create a bond between the guest and the team here. This is something we are good at, and we see that pay off by the high percentage of repeat guests we have. That is because the guest feels at home here rather than being in a hotel.

A beach front pool villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: What are the programmes conducted to maintain the service standard?
AJ: We look after our team well. As an employer, Banyan Tree is well-known for fair employment; of looking after the interests of the associates and recognising the good work they do. That is reflected in the very low staff turnover that we have. Having that high number of team members that have been loyal to the company speaks for the brand itself.
We make sure that each and everyone of our team is treated fairly and that they can continuously develop themselves. For example, under our cross exposure programme, we send a member of the team to one of our other resorts either in Thailand, Seychelles or elsewhere. We have jop swap; for example, I have right now team members from one of our Thailand properties looking after the main restaurant here. Their counterparts here have gone to Thailand to look after the main dining restaurant in Banyan Tree Phuket.
MI: What are the challenges in running an established property like Banyan Tree Vabbinfaru?
AJ: Logistics is always a challenge when it comes to working in the Maldives, where tourism resolves around the ‘one island, one resort’ concept. You have to know what to buy, when to buy and how much to buy. Everything else is easy because our resorts and our teams are very well-established.
But knowing that you have a 20-year-old product and still maintaining a certain standard that makes guests pay a certain amount of money to stay in is a challenge. In the recent past, we have made minor renovations such as changing the concept of our main restaurant to show some innovation. We have also added pools to the villas.
Since then, it has been about maintaining those standards through what we call a villa maintenance programme. Under this programme, every guest villa is completely redone every single year.

A deluxe beach front villa at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: A number of new resorts are opening up across the Maldives, and especially in the Male region. Would this affect the performance of established properties like Banyan Tree Vabbinfaru?
AJ: I welcome competition. I think it is important, especially in hospitality. The moment you have competition, you start to develop your own property because you obviously do not want guests to go to another property.
Our resorts in North Male Atoll are very small; Banyan Tree Vabbinfaru has 48 villas and Angsana Ihuru has 45 villas. We have not seen a downturn in occupancy. We have been very lucky, especially in the first half of this year, as we were able to reach our forecast in terms of occupancy. I do not think a lot of our guests will go to other resorts because guests that come to a Banyan Tree have certain expectations. For example, we do not have any water villas here in the north. We are one of the few resorts still maintaining that original concept. Guests that come here want direct access to the beach and we have kept it that way. There are resorts opening up with over 100 water villas here in this atoll as well, but those are for a different clientele.
We are very lucky, as we have been very successful over the last 20 years. The awareness about Banyan Tree Vabbinfaru amongst our base clients, which is still predominantly Europeans, will continue to give us the exposure. But we need to concentrate on emerging markets that are now discovering the Maldives. Countries with three to four-hour flight distance like India, whose people have more disposable income than before, are now coming to the Maldives as well. So, we need to tap into those markets, and make sure that we are not relying on just one market.

Destination dining at Banyan Tree Vabbinfaru. PHOTO/ BANYAN TREE
MI: What should be done to tap into those markets?
AJ: We need to find the demands and expectations of guests coming from those markets. For example, Indian guests will have different expectations from Brits. We need to find ways to cater to those demands on a personalised level, be it adapting the restaurant menu, an entertainment concept or different recreational activities.
MI: How would you describe your experience in the Maldives?
AJ: It has been extremely satisfying. I consider myself very fortunate and lucky to be here. I love the brand. I started working for Banyan Tree because of the core values of sustainability that the brand has. We have been adopting several sustainable practices, be it coral planting, turtle programmes and preserving the underwater beauty of the Maldives, which is two thirds of the overall beauty of the country. The fact that Banyan Tree as a group puts such an emphasis on this makes me so proud to be part of this team.
We have guiding values of sustainability, including building green communities. All these values are followed by every Banyan Tree property in the world. We do some things a little bit differently here in the Maldives. For example, every Banyan Tree resort is tasked to plan 2,000 trees per year. Obviously being in the Maldives, there is so much that you can plant. So, instead of trees, we plant corals. Our marine lab, which is one of the first marine labs in the Maldives and has been operating for the past 15 years, puts a lot of emphasis on creating coral gardens, especially following the recent El Nino effect.
We also work together with local ministries and organisations to do studies on fish populations. Our work also extends to educational programmes with local schools.
Awards
Komandoo Island Resort & Spa shines in 2025 TripAdvisor Travellers’ Choice Awards

Komandoo Island Resort & Spa has been recognised as a winner in the 2025 TripAdvisor® Travellers’ Choice® Awards, earning a place among the top 10% of hotels globally. This prestigious accolade reflects the boutique adults-only resort’s enduring charm, thoughtful details, and commitment to delivering exceptional guest experiences in an intimate and romantic setting.
As a member of the TripAdvisor Hall of Fame, Komandoo has long maintained a reputation as one of the Maldives’ most beloved resorts for couples and honeymooners. With just 65 villas situated along pristine beaches and above a shimmering turquoise lagoon, the island offers an idyllic retreat where love, serenity, and barefoot luxury thrive.
According to Mohamed Solah, CEO of Crown & Champa Resorts, “This recognition is a testament to the genuine care our Team of Champions puts into every stay. At Komandoo, hospitality is more than a service—it’s a heartfelt connection with each guest.”
Ahmed Naseem, General Manager of Komandoo Island Resort & Spa, added, “What makes Komandoo special is the soul of the island—our champions’ passion, the intimacy of the setting, and the heartfelt experiences created for every guest. Being honoured year after year by our guests and by TripAdvisor inspires us to keep delivering unforgettable moments in one of the most romantic corners of the world.”
Komandoo’s adults-only policy and tranquil environment make it an exceptional choice for honeymoons, anniversaries, and couples’ getaways. Guests enjoy uninterrupted serenity, romantic beach dining, curated experiences, and wellness offerings designed for reconnection and relaxation.
Komandoo’s inclusion in the 2025 Travellers’ Choice Awards continues a long-standing tradition of excellence celebrated by TripAdvisor and the global travel community. Among the numerous accolades the resort has received from TripAdvisor over the years are:
- TripAdvisor Travellers’ Choice Award Winner 2025 & 2024
- TripAdvisor Certificate of Excellence – 2019
- Travellers’ Choice Awards – UK – 2018
- Certificate of Excellence – UK – 2016
- TripAdvisor Travellers’ Choice Awards – UK – 2015 – | #1 Romantic Resort in the Maldives | #7 Top Hotel for Service in Maldives | Top 10 Hotels in Maldives
- Certificate of Excellence – UK – 2015 & 2012
- Five-time Certificate of Excellence Winner (2011–2015)
- TripAdvisor Travellers’ Choice Award – 2009 (UK) | #1 Romantic Resort in Maldives | #1 in Asia | #7 in the World
These accolades highlight Komandoo’s unwavering commitment to guest satisfaction and its dedication to delivering memorable, personalised stays.
With its adults-only policy and serene setting, Komandoo offers an unparalleled destination for honeymoons, anniversaries, and romantic escapes. Guests are treated to uninterrupted tranquillity, bespoke beach dining experiences, wellness offerings, and curated activities designed to foster reconnection.
The resort features a variety of accommodations, from overwater villas with direct lagoon access to beach villas shaded by palms, each offering comfort, privacy, and luxury. Additional highlights include award-winning dining, indulgent spa treatments at Duniye Spa, and a vibrant house reef ideal for snorkelling enthusiasts. Komandoo seamlessly blends Maldivian authenticity with modern comforts and heartfelt service. As the island’s only resort, it offers guests a rare sense of exclusivity—where every detail is crafted to let love stories unfold.
Awards
Hurawalhi Island Resort shines in 2025 TripAdvisor Travellers’ Choice® rankings

Hurawalhi Island Resort has once again secured its position among the world’s premier travel destinations, earning multiple global and regional accolades in the prestigious 2025 TripAdvisor Travellers’ Choice® Awards. Most notably, the resort was honoured with the ‘Best of the Best’ title—an elite designation reserved for the top 1% of hotels worldwide, based on authentic guest reviews and ratings.
The 2025 awards underscore Hurawalhi’s ongoing dedication to providing exceptional guest experiences and world-class service in an idyllic Maldivian setting. The resort achieved impressive rankings in several key categories:
- #19 – Luxury Hotels Worldwide
- #14 – Treat Yourself (Wellness) Worldwide
- #5 – Luxury Hotels Asia
- #6 – All-Inclusive Resorts Asia
- #22 – Top Hotels Asia
These recognitions highlight Hurawalhi’s unique approach to luxury, which combines modern design and sophistication with immersive wellness offerings, curated experiences, and exceptional service standards.
Located in the pristine Lhaviyani Atoll, Hurawalhi Island Resort features 90 elegant villas, both beachside and overwater, offering panoramic views of the turquoise Indian Ocean. The resort is internationally renowned for its 5.8 Undersea Restaurant—the world’s largest all-glass underwater dining venue—which delivers an unforgettable culinary experience beneath the sea.
Mohamed Solah, Chief Executive Officer of Crown & Champa Resorts, stated, “This multitude of awards is a powerful endorsement of the tireless commitment and passion of the resort team. It’s incredibly rewarding to see Hurawalhi recognised by travellers from across the globe. These awards reflect the continuing mission to deliver transformative, heartfelt Maldivian holidays that linger in memory.” Through signature wellness programs, indulgent spa therapies, sustainable initiatives, and exclusive excursions, Hurawalhi continues to redefine the meaning of barefoot luxury.
Akira Shiota, General Manager of Hurawalhi Island Resort, commented on the achievements: “At Hurawalhi, luxury is not only reflected in the breathtaking villas, diverse wellness programs, and spa treatments that heal both the mind and body, or the spectacular epicurean experiences. It is also embodied in the warmth, thoughtfulness, and authenticity of the service provided. These recognitions fuel our drive to innovate and elevate every guest’s journey with us.”
The resort’s all-inclusive concept—crafted with flexibility and sophistication in mind—allows guests to enjoy premium beverages, refined gastronomy, engaging activities, and wellness immersions without restrictions. Whether for a honeymoon, milestone celebration, or a rejuvenating escape, Hurawalhi offers the perfect setting to relax and indulge in style.
]The 2025 accolades mark another milestone in Hurawalhi’s distinguished record of excellence within the hospitality industry:
- 2024 – TripAdvisor Travellers’ Choice Award: Ranked among the top 10% of hospitality businesses globally
- 2023 – TripAdvisor Achievement: 2nd Place globally in the 5-Star All-Inclusive category
- 2019 – TripAdvisor Certificate of Excellence: Recognised for consistent guest satisfaction and glowing reviews
Each year, TripAdvisor honours travelers’ favorite destinations, hotels, restaurants, and activities worldwide, based on genuine feedback from the global travel community.
Awards
Angsana Velavaru earns prestigious 2025 Tripadvisor Travellers’ Choice Award

Angsana Velavaru, an island sanctuary renowned for its seamless integration of natural splendour and refined luxury, has been recognised as a 2025 Tripadvisor Travellers’ Choice Award Winner. This prestigious accolade positions the resort among the top 10% of hospitality providers globally, as ranked by the world’s largest and most trusted travel guidance platform.
The Tripadvisor Travellers’ Choice Awards are uniquely grounded in authentic guest experiences. These awards are determined solely by genuine reviews submitted by travellers and diners over a rolling 12-month period, offering a democratic and transparent reflection of quality and service. This peer-driven recognition affirms Angsana Velavaru’s status as a destination that consistently delights and inspires its guests.
Set amidst the iconic turquoise waters and powder-white sands of the Maldives, Angsana Velavaru offers more than just accommodation—it provides an immersive experience of the present. Embodying the evocative tagline ‘Sense the Moment,’ the resort weaves this philosophy into every aspect of the guest experience. From the gentle ocean breeze through the open-air overwater villas to intimate dining beneath the starlit sky, guests are invited to engage deeply with their surroundings and savour each unique moment. This ability to forge profound connections between guests, the island, and themselves distinguishes Angsana Velavaru.
Ahmed Zahir, General Manager of Angsana Velavaru, remarked, “The resort’s commitment to crafting unique and authentic experiences resonates deeply with today’s travelers seeking authenticity and tranquility. Receiving recognition from Tripadvisor’s discerning global community is a tribute to the dedication of the team and the spirit of the island. Each review reflects not just satisfaction but a heartfelt connection—an embodiment of the resort’s promise to help guests ‘Sense the Moment.’”
The resort’s design harmoniously blends traditional Maldivian influences with contemporary elegance, offering a selection of overwater and beachfront villas, each conceived as a private retreat. Culinary experiences span vibrant island flavours to international cuisine, served in settings that enhance every sensory encounter. Beyond the physical environment, Angsana Velavaru creates moments of tranquility and inspiration, inviting guests to rediscover balance and joy through bespoke wellness experiences and immersive marine activities.
Located in the South Nilandhe Atoll of the Republic of Maldives, Angsana Velavaru continues to set the standard for exceptional hospitality. The Tripadvisor Travellers’ Choice Award reaffirms the resort’s enduring appeal to travellers who seek meaningful and memorable escapes.
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