Business
South Asia leads growth in tourist arrivals in Asia Pacific, UNWTO study says

As international tourism skyrocketed worldwide, South Asia led growth amongst all Asia Pacific regions in international tourist arrivals during the first four months of the year, a new study by World Tourism Organisation (UNWTO) has revealed.
According to the latest UNWTO World Tourism Barometer, destinations worldwide received 369 million international tourists (overnight visitors) from January to April, 21 million more (six percent growth) than in the same months of 2016.
The January-April period usually represents some 28 percent of the yearly total and covers the winter season of the Northern Hemisphere and the summer season of the Southern Hemisphere, as well as the Chinese New Year and Easter holidays, amongst others.
Regional Results
International arrivals in Europe (up six percent) rebounded in January-April after mixed results last year, as confidence returned to some destinations that were impacted by security incidents, while others continued to grow strongly. Results improved particularly in Southern Mediterranean Europe (up nine percent as compared to a one percent improvement in 2016) and Western Europe (up four percent as opposed to stagnant growth in 2016). Northern Europe (up nine percent) continued to record strong growth, while Central and Eastern Europe recorded four percent more international arrivals, in line with results of last year.
In Asia and the Pacific, international arrivals were up six percent through April, with sound results across all four sub-regions. South Asia (up 14 percent) led growth, followed by Oceania (up seven percent), South-East Asia (up six percent) and North-East Asia (up five percent).
International arrivals in the Americas were up four percent with strong results in South America and Central America (both up by seven percent), while arrivals in North America grew by three percent and in the Caribbean by two percent.
Limited data available for Africa points to an eight increase in international arrivals, with North Africa (up 18 percent) recovering strongly. International arrivals in the Middle East rebounded by an estimated 10 percent following a four percent decline in 2016.
Positive prospects for May-August
The current strong momentum is reflected in the UNWTO Panel of Tourism Experts confidence index, based on evaluations and prospects of worldwide experts surveyed every four months since 2003. Experts evaluated tourism performance in the first four months of 2017 with the highest score in 12 years, clearly exceeding their already positive expectations from the start of the period. Responses to the survey were strongest from Europe, in line with the rebound in arrivals.
Experts also show strong confidence in the current May-August period, as their prospects are the most optimistic in a decade, also driven by upbeat expectations in Europe. The May-August period includes the peak tourism season in most of the world’s major tourism destinations and source markets.
Where does Maldives stand?
According to the latest figures published by the Maldives tourism ministry, total arrivals for the first five months of the year increased by 5.8 percent to reach 572,318 compared to the 540,887 in the same period of last year.
Europe, the largest regional source market which has been recovering after a year of falling growth, posted a significant increase of 10.4 percent to reach 290,968 from January to May compared to the 263,573 in the same period of last year. The Russian market too has been recovering, as Russian visitors to the Maldives increased by 40.7 percent in the period from January to May to reach 27,364 compared to the 19,447 in the first five months of last year.
Asia, which has recently become a major emerging source market, continued its growth with arrivals from the region increasing by 0.2 percent. India, Maldives’ closest neighbour, observed a growth of 20.3 percent, while South East Asian countries such as Malaysia, Philippines and Thailand also posted significant gains; 34.2 percent, 23.4 percent and 22.5 percent respectively.
However, worries concerning the Chinese market, which still remains the single biggest source market despite falling numbers for consecutive months, further worsened in the first five months of the year, as arrivals dropped by 9.1 percent to 117,335 from 129,111 in January to May 2016.
As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth despite double digit growth last month. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
However, the latest figures are a welcome sign for the Maldives tourism industry, which is the main economic activity in the island nation, as summer period has traditionally been considered the low season. To attract more travellers from May to September, resorts in the Maldives have announced special offers with hefty discounts and a host of other benefits.
Cover photo: VNews
Business
BBM, Mamee Food Services partner to elevate Maldivian dining with Asian Cuisine Engagement Week

Bestbuy Maldives (BBM), a key supplier to the Maldives’ hospitality industry, in partnership with Mamee Food Services, has launched the Asian Cuisine Engagement Week. The programme, running from 29th June to 4th July 2025, is designed to introduce premium Asian sauces to the Maldives foodservice sector and upskill culinary professionals.
The official launch was held on Monday at BBM’s venue partner, the Faculty of Hospitality and Tourism Studies (FHTS) at The Maldives National University (MNU). FHTS continues to be a key collaborator with BBM on industry events and culinary development. The event was attended by over 40 chefs from leading hotels and restaurants in Malé. Representatives from Mamee Food Services travelled to the Maldives to lead the session, which included live product demonstrations and technical training.

The focus of the initiative is the introduction of Mamee’s premium Asian sauces, including the Daebak range, which features a variety of Korean and East Asian flavours. The programme aims to support chefs in incorporating these new products into their menus, fostering innovation within commercial kitchens.
AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives, commented on the initiative, stating, “Our goal is to be a strategic partner for the culinary community in the Maldives. This collaboration with Mamee Food Services is a direct reflection of that commitment. By providing access to new products and facilitating hands-on training, we are investing in the skills of chefs and supporting the evolution of menu offerings across the country. This initiative aligns with our broader strategy to continuously elevate the culinary standards in the Maldives.”

He added, “We believe that introducing high-quality, authentic Asian flavours through our partnership with a globally recognised brand like Mamee will provide a new dimension to the dining experience for tourists and locals alike. This reinforces BBM’s role as a trusted partner for global F&B brands seeking to make a mark in the Maldivian market.”
Jennifer Chee, Director of Food Service at Mamee Food Service, expressed her enthusiasm for the collaboration, stating, “We are incredibly excited to partner with Bestbuy Maldives to bring Mamee’s authentic Asian flavours to the vibrant culinary scene of the Maldives. This engagement week is a fantastic opportunity to showcase how our premium sauces, particularly the Daebak range, can inspire creativity and elevate dishes in professional kitchens.”
“We believe that by working directly with chefs and providing hands-on training, we can truly empower them to explore new culinary possibilities and deliver exceptional dining experiences to their guests. We look forward to seeing the innovative ways Maldivian chefs will incorporate our products.”

Following the launch in Malé, a dedicated follow-up session will be held at OBLU XPERIENCE Ailafushi for resort-based chefs. This session will include participation from properties within the Atmosphere Core group, providing hands-on training focused on the scalable integration of Mamee products into commercial resort kitchens.


Throughout the week, the culinary team from BBM and Mamee will conduct on-site visits and tastings at selected restaurants in Malé, offering further technical support and guidance.
This joint initiative between BBM and Mamee Food Services is set to drive menu innovation and provide culinary professionals in the Maldives with the tools and skills needed to meet evolving consumer tastes.
Business
2025 sees Maldives reach 1 million tourist mark in record time

Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.
Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.
“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.
“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.
Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.
Business
BBM: Stronger hospitality platform via Hotelier Maldives Awards, culinary development

Since 1990, Bestbuy Maldives (BBM) has been at the core of the Maldives’ hospitality supply chain. More than a distributor, BBM has become a trusted partner in shaping talent, raising standards, and building long-term capacity across the industry.
That commitment continues in 2025 through its title sponsorship of the Hotelier Maldives Awards, and its growing investment in culinary development and cross-industry collaboration.
Supporting the Ecosystem, Not Just the Event
BBM is the preferred partner for over 60 international brands. However, its true value lies in how it supports the people behind the brands. From chefs and service staff to back-of-house professionals, BBM works across the sector to create real impact.
This year, the Hotelier Maldives Awards 2025 expands its recognition with four new categories:
- Watersports Personality of the Year
- Diving Personality of the Year
- Airport Representative of the Year
- Resort Manager of the Year
These additions reflect a simple belief. Everyone who shapes the guest experience deserves to be seen. Not just the visible few. Everyone.
Hotel Asia and the Rise of Culinary Confidence
For more than two decades, BBM has served as the main sponsor of the Hotel Asia Exhibition and International Culinary Challenge, endorsed by the World Association of Chefs Societies (WACS).
This platform has consistently raised the bar by bringing over 25 WACS A-Grade international jurors to the Maldives each year. Through this effort, local chefs get to test their skills on a global scale.
To further encourage excellence, BBM launched the Chairman’s Trophy, awarded annually to the most promising Maldivian chef:
- 2023 — Chef Mohamed Adhil
- 2024 — Chef Ahmed Mazim
Each name marks a growing movement. Maldivian chefs no longer compete to participate. They compete to win.
Backing Global Exposure for Local Talent
BBM has directly sponsored Maldivian chefs to represent the country at global events, including:
- HOFEX 2017 in Hong Kong, where Chef Ahmed Fatheen and Chef Ismail Naseer earned silver
- La Sial 2018 in Abu Dhabi, where Chef Mohamed Adhil won both gold and silver
- FHA 2018 in Singapore, supporting emerging talent
- Asian Pastry Cup 2018, where Chef Aminath Hameed was recognized as a pioneering female chef
- Chinese Cuisine World Championship 2019, where Chef Ahmed Mazim won bronze
- World Chefs Congress and Expo 2022, where BBM sponsored six MNU students under its Building Young Talent initiative
Creating Spaces for Knowledge Transfer
Beyond competitions, BBM hosts world-class chefs to lead pro bono Masterclasses, including:
- Chef Bruno Ménard, holder of three Michelin stars
- Chef Edwin Leow, gold medalist at the IKA Culinary Olympics
These sessions are designed to be open, practical, and rooted in the everyday reality of resort kitchens.
Recognition with Purpose
BBM’s sponsorship of the Hotelier Maldives Awards 2025 is part of a larger support system. These awards are not marketing. They are memories. They capture the faces, names, and efforts of those who make the Maldives one of the most admired hospitality destinations in the world.
“When people are seen, they rise,” said Ali Afrah Hassan, Head of HR, Admin, and Corporate Affairs at BBM. “This platform is our way of saying you matter. Not just once a year, but every day you show up to serve.”
Whether through product support, recognition, training, or infrastructure, BBM is building something larger than supply chains. It is helping shape the culture of Maldivian hospitality.
-
Action15 hours ago
Netflix’s ‘All the Sharks’ puts global spotlight on tiger shark paradise in Maldives’ Fuvahmulah
-
Action1 week ago
Consistently awarded, beyond compare: Machchafushi Island Resort’s house reef
-
Cooking1 week ago
Jumeirah Olhahali Island welcomes Shimmers’ Chef Emanuele for exclusive culinary residency this July
-
Drink1 week ago
Cellar of quiet distinction: Vakkaru Reserve wins fifth Wine Spectator Award
-
Action1 week ago
Siyam World kicks off August with star-studded football camps
-
Awards6 days ago
Atmosphere Kanifushi marks 6 years as Maldives’ leading family resort
-
Drink1 week ago
Dare to taste with W Maldives at Island Alchemy Ft. Beckaly Franks
-
Action1 week ago
Making waves all summer long: Manta rays, mini explorers take over The Standard, Huruvalhi Maldives