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Maldives seeks agencies in UK, France to promote tourism

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Maldives has invited proposals from public relations agencies to promote the country’s tourism in the UK and France.

In separate tenders, state owned tourism promotion company Maldives Marketing and Public Relations Corporation (MMPRC) said the successful agency from each country would be required to develop and implement public relations campaigns to position the Maldives as a preferred tourist destination. The agencies would also be responsible for monitoring and reporting on key areas that affect tourist arrivals to the Maldives from their respective countries, it added.

According to the tender documents, the public relations campaigns undertaken by the successful agencies should include roadshows, familiarisation trips for media and travel trade representatives, production and distribution of newsletters, participation in travel trade shows, sales calls and meetings, and social media marketing as well as serve as a liaison between MMPRC and local tourism bodies, travel agents, tour operators and other relevant stakeholders.

Monitoring and reporting activities should include a monthly report on market and economic trends, media monitoring, and managing and updating a database of media and tour operators, the tender documents said.

Deadline for submission of proposals is June 14. MMPRC will evaluate the proposals before selecting two agencies to represent the Maldives in the UK and France for a period of one year.

MMPRC routinely appoints public relations agencies in key markets to promote tourism.

Europe is the single biggest source market for the Maldives tourism industry with a share of over 50 percent of total arrivals. According to official figures, the European marked observed an year on year increase of 7.6 percent in the first three months of this year with arrivals increasing to 193,687 from 179,943.

Britain and France remain traditional source markets, but arrivals from the two countries have become stagnant after a period of recovery. Arrivals from France increased 2.6 percent in the first three months of this year compared to January-March 2016, while arrivals from the UK dropped 1.1 percent in the period.

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Rajesh Mehta of Ooredoo to speak on hospitality efficiency at Hotelier Maldives GM Forum 2024

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Rajesh Mehta, Chief Business Officer at Ooredoo Maldives, is set to deliver a presentation at the Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives.

His presentation, titled ‘Managed Solutions: The Future of Hospitality Efficiency,’ will address the role of managed solutions in enhancing operational efficiency within the hospitality industry.

“As the digital partner of the GM Forum 2024, we are excited to share our insights on how managed services are transforming the hospitality industry. In today’s evolving luxury landscape, technology is at the heart of delivering personalised, seamless, and memorable guest experiences. I look forward to discussing how Ooredoo Maldives is empowering hotels and resorts with innovative ICT solutions that drive efficiency and enhance service delivery, setting new standards in luxury travel,” said Rajesh Mehta, Chief Business Officer at Ooredoo Maldives.

Ali Naafiz, Editor of Hotelier Maldives, commented on Mehta’s participation: “Rajesh Mehta’s presentation this year as well will provide valuable insights into how managed solutions can contribute to the efficiency and sustainability of the hospitality sector. The GM Forum continues to be a platform for such important discussions that impact the future of the industry.”

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Maldives Airports Company Limited (MACL): Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives

John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.

Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.

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MACL’s Mohamed Mihad to speak on airport developments at Hotelier Maldives GM Forum 2024

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Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL), will deliver a presentation at the Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.

Mihad’s presentation, titled ‘Velana International Airport (VIA) and Tourism Development,’ will focus on the role of the airport in supporting and enhancing tourism in the Maldives. The presentation is expected to cover key aspects of airport operations, infrastructure developments, and future plans that are pivotal to the growth of the tourism sector in the country.

Ali Naafiz, Editor of Hotelier Maldives, commented on the inclusion of Mihad in the forum, stating, “Mihad’s presentation will be highly relevant given the central role that Velana International Airport plays in the Maldivian tourism industry. We look forward to the valuable insights he will share with the participants.”

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Maldives Airports Company Limited (MACL): Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives

With Mihad joining the lineup of speakers and presenters, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.

John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event. Etienne Ng, Regional Director for Southeast Asia at Weixin Pay, Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts, and Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT, will also be featured speakers. Hotelier Maldives will soon announce additional speakers, presenters, and panel discussions, further shaping the forum’s agenda.

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Mohamed Jailam to discuss AI’s influence on travel at Hotelier Maldives GM Forum 2024

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Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT, will deliver a presentation at the Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.

Jailam’s presentation, titled ‘How Artificial Intelligence (AI) will Revolutionise Travel,’ will focus on the transformative potential of AI within the travel and hospitality sectors. As AI continues to shape industries worldwide, Jailam is expected to provide insights into how these changes will influence the future of travel, with a particular focus on the Maldives.

Ali Naafiz, Editor of Hotelier Maldives, commented on Jailam’s participation, stating, “The inclusion of AI in travel discussions is crucial as the industry moves forward. We are keen to hear Jailam’s perspective on how AI will impact and drive innovation in our sector.”

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Maldives Airports Company Limited (MACL): Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives

With Jailam joining the lineup of speakers and presenters, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.

John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event. Etienne Ng, Regional Director for Southeast Asia at Weixin Pay, and Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts, will also be featured speakers. Hotelier Maldives will soon announce additional speakers, presenters, and panel discussions, further shaping the forum’s agenda.

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