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Obofili: a name synonymous with Maldives beauty

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Talent comes in many forms. For some, it comes naturally, while others turn one of their passions into a sought after talent. Ahmed ‘Obofili’ Shuau is a fine example of the latter; he has made a name for himself as one of the leading photographers in the Maldives through hard work and dedication. From a passion that began as a young man to a career that now earns him recognition both locally and globally, Shuau has indeed come a long way.

“A friend lent me one of those [Nikon] film cameras,” Shuau says, recalling his first experience with a camera as a teenage boy. “I was just an 18-year-old kid. I knew nothing about photography or even to properly operate a camera.”

That was in 2004 and he was working as an architectural technician cum graphic designer at an architectural design firm based in capital Male. In his free time from work, Shuau borrowed his friend’s camera and another one, which used CDs as storage, from his office, and just roamed around the city, capturing the architectural landscape of the congested city and daily lives of the people. The processed images — he was lucky enough to get unlimited number of images processed through his friend — evoked his creativity like nothing else did.

What better way to show the world the natural beauty we are blessed with than through photographs?

Shuau’s experimentation with the camera came right around the time Maldivians started getting into the habit of blogging. Flickr, the image and video hosting service run by Yahoo!, came to his aid. And thus, his trademark name, Obofili, which is the sound of ‘O’ in local Dhivehi language, was born. Shuau’s photos showcasing the natural beauty of the Maldives, its diverse culture and the lifestyle of its people came to signify the Maldives’ identity on the internet. Soon enough, Obofili, a subtle way of creating an ‘X’-shaped icon, became a household name, recognised by professional photographers and the public alike.

“It was a whole new dimension to showcase my work. The feedback I received from home and from abroad was very positive. That inspired me to explore further,” Shuau says.

An aerial photo of the southern Meemu Atoll taken by Shuau.

With the exposure being received on the internet, Shuau was also getting offers to put his photography skills to use. In 2006, he was chosen as the official photographer of popular local rock band, FasyLive. It was another great opportunity for the budding photographer, who also had a keen interest in music and played music with friends. In designing the band’s album covers and posters, Shuau combined his photography and designing skills with his taste in music, creating artworks that signified the best of creativity.

Despite his early struggles mostly because he did not have his own equipment, Shuau never looked back. For every project that he got, he borrowed a camera and other equipment either from a friend or from a fellow photographer.

One such project that still reminds him of his roots happens to be the beginning of his career as it is now known. It was a time when his career as a photographer exclusively catering to weddings in resorts came to an abrupt end due to a management shift at his main client in mid 2015. With his one and only source of income cut off, he was on the look out for a reboot in his career when he was offered to do architectural and commercial photography for Filitheyo Island Resort and Medhufushi Island Resort, managed by AAA Resorts & Hotels, in late 2015

“I got that opportunity from my friend Moosa Shiyam, who happens to be a director at AAA company. I had just got back home from Sri Lanka after doing architectural photography of No.26 Colombo, a private luxury holiday villa built by a Maldivian family,” Shuau explains the beginning of his new career.

A photo taken by Shuau shows a tourist couple holidaying in Filitheyo resort.

He is backed by several local and international awards and recognitions. From having had the honour to do branding work for big names such as the Maldives’ flagship carrier, Maldivian and the state-owned Waste Management Corporation Limited (WAMCO) to have received the Ten Outstanding Young Persons Award in Cultural Achievements conferred by the local branch of Junior Chamber International (JCI), he has also won the third place from the Amateur Category in CEDAW photography contest held in Asia-Pacific by UNIIFEM in 2009, and Best Logo Design award by Maldives Film Association and Sonee Hardware in 2006.

Shuau’s digital marketing skills have won him international recognition too. His Facebook page and Instagram account, followed by more than 19,000 people, are affiliated with the renowned Luxury World Traveler, whereas his work has been featured by DJI’s official account, F**ck It All and Go Travelling, and celebrities like Lionel Richie and Kenny Rogers.

The self-taught photographer now specialises in architectural and commercial photography for the Maldives’ luxury tourism and hospitality industry. His growing portfolio of clients include renowned names in the industry, including AAA hotels & Resorts, Reveries Diving Village, Bandos Island Resort & Spa, Lily Beach Resort & Spa and Crown & Champa Resorts. And less than just three months into the year, Shuau is in high demand for several existing and upcoming properties in the Maldives.

“I couldn’t have reached where I’m today without the extraordinary support of my family and friends, and several others. Behind every photo that you see, there’s so much that you don’t see. For instance, dozens of resort staff make time from their already packed schedules to help me in my shoots,” he says.

A photo taken by Shuau shows water villas in Lily Beach resort during sunset.

Shuau is no ordinary photographer from the Maldives. He has a much broader vision from which he derives the idea for each and every photo that he shoots. That vision stems from his deep rooted love for nature, especially the natural beauty of the paradise islands of the Maldives. It is with this vision that he also hopes to one day showcase his work at local and international exhibitions, and achieve his grand plan of creating his very own product line that promotes the Maldives as the perfect holiday destination in the world.

White sandy beaches. Crystal clear waters. Lush green vegetation. These are all characteristics that are unique to the Maldives, and so are the defining features of Shuau’s photography. By perfecting his photography skills over the past 10 years, Shuau, through his work, has established himself as a true ambassador of the Maldives. As he puts it, “What better way to show the world the natural beauty we are blessed with than through photographs?”

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Avani+ Fares Maldives Resort appoints Thaaif Ahmed appointed as Director of Sales & Marketing

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 Avani+ Fares Maldives Resort, part of Minor Hotels, has announced the appointment of Thaaif Ahmed as the Director of Sales & Marketing, effective 1 May 2024. 

Thaaif brings nearly two decades of experience in the hospitality industry, with a significant portfolio  of roles within Minor Hotels. His career includes serving as the Director of Sales at NH Collection  Maldives, where he played a pivotal role in driving revenue growth and fostering strategic  partnerships. 

Throughout his tenure, Thaaif has demonstrated exceptional leadership capabilities and a profound  understanding of the industry landscape. His strategic prowess and collaborative approach have  consistently delivered outstanding results, making him a respected figure within the organisation. 

In his previous capacity as Cluster Director of Sales, overseeing Anantara Dhigu Resort Maldives,  Anantara Veli Resort Maldives, and Naladhu Private Island, Thaaif contributed to the success and  growth of the brand.  

As he assumes the role of Director of Sales & Marketing at Avani+ Fares Maldives Resort, Thaaif is  poised to leverage his wealth of experience and expertise to drive brand positioning, enhance  revenue streams, and elevate the overall guest experience. His appointment underscores the  resort’s commitment to excellence and innovation in the hospitality sector. 

Please join Stuart De San Nicolas, Cluster General Manager of Anantara Kihavah, Avani+ Fares and  NH Collection Havodda plus Riaan Drever, General Manager of Fares in congratulating Thaaif on his  well-deserved promotion. We also express our gratitude to Paul Counihan, for his support during our  pre-opening and opening stages. Paul will transition to focus on Anantara Kihavah, our sister  property in Baa Atoll, while Thaaif assumes leadership at Avani+ Fares Maldives. 

Set on the natural tropical island of Fares and surrounded by the UNESCO Biosphere Reserve’s deep  blue hues, the resort offers an abundance of aquatic adventures as well as pristine sandy beaches  for pure relaxation. With 176 stylish villas, pavilions, and studios, Avani+ Fares welcomes couples  and honeymooners, as well as families and groups, with a focus on multi-room accommodation. 

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Seaside Finolhu Baa Atoll Maldives appoints Warren Moore as Executive Chef

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Seaside Finolhu Baa Atoll Maldives has announced the appointment of Warren Moore as the resort’s new Executive Chef. 

Chef Warren Moore hailing from South Africa, brings with him a wealth of experience and expertise,  having earned his Culinary Degree at City and Guilds Culinary Institute. With over 25 years of  distinguished service in the Restaurant and Hospitality Industry, Chef Warren is poised to elevate the  culinary offerings at Seaside Finolhu to new heights. 

In his previous role, Chef Warren served as Executive Chef at Jawakara Maldives, where he showcased  his culinary prowess and leadership skills. Prior to that, he spent seven years honing his craft within  various properties of the esteemed Crown and Champa Resorts Group. His culinary journey has taken  him across continents, including stints in South Africa, Mozambique, London, and the United States. 

As the Executive Chef at Seaside Finolhu, Chef Warren will oversee all culinary operations, ensuring  the highest standards of hygiene and food quality are maintained. His responsibilities include  supervising daily kitchen operations, managing food production, and leading kitchen staff with a focus  on excellence and innovation.

“We are thrilled to welcome Chef Warren Moore to our team at Seaside Finolhu,” said Steven Phillips  General Manager of Seaside Finolhu Baa Atoll Maldives. “His extensive experience and passion for  culinary excellence will undoubtedly enhance the dining experience for our guests and further solidify  our reputation as a gastronomic heaven in the Maldives.” 

With Chef Warren Moore at the helm, Seaside Finolhu looks forward to delivering unforgettable  culinary experiences that celebrate the rich flavours of the Maldives and beyond. 

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W Maldives promotes Ahmed Zahir and Ismail Saeed to key management positions

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W Maldives has announced the well-deserved promotions of two of its dedicated team members, Ahmed Zahir and Ismail Saeed, effective April 15th, 2024.

Ahmed Zahir, known as Coacha, has been promoted from Welcome Manager to Rooms Division Manager. Coacha’s journey at W Maldives began in December 2010 as a Welcome Agent. Over the past 13 years, he has consistently demonstrated a commitment to excellence, holding various roles within the Welcome department.

Known for his dedication to providing exceptional guest experiences and his outstanding interpersonal skills, Coacha is a true asset to the W Maldives team. His experience extends beyond the resort, having served as a task force member at the St. Regis Red Sea and as a pre-opening trainer. He is also actively participating in the Marriott Kurimagu Program, a program designed to cultivate Maldivian leadership in the hospitality industry. With his extensive knowledge of Welcome operations, Coacha is perfectly suited for his new role as Rooms Division Manager.

Ismail Saeed, also known as Saito, has been promoted from Lounge Manager to Welcome Manager. Saito’s W Maldives story began in March 2010 as a Welcome Agent. He then transitioned to airport operations as a Lounge Ambassador in 2013. Throughout his tenure, Saito has displayed a strong commitment to personal growth, consistently developing his skillset. He has participated in a cross-exposure program at The Ritz-Carlton Maldives, Fari Islands, working in Housekeeping, and has also supported the resort’s Style operations in the past three months. This diverse experience across multiple departments makes Saito a perfect fit for his new role as Welcome Manager.

The appointments of Ahmed Zahir and Ismail Saeed underscore W Maldives’ commitment to nurturing talent and promoting from within. Both individuals bring a wealth of experience, dedication, and innovation to their respective roles, promising to further enhance the guest experience and uphold the resort’s reputation for excellence.

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