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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

Family

Outdoor adventures, football sessions planned for Velaa Kids Week

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Velaa Private Island will host Velaa Kids Week from 3 to 9 August 2026, bringing together outdoor activities, team challenges and sports sessions for young guests.

The programme will be delivered in partnership with Sharky & George, which specialises in activities and experiences for children. It has been designed to encourage creativity, curiosity and confidence through games and island-based exploration.

Activities will include outdoor adventures, interactive games, team challenges and opportunities to discover the resort’s natural surroundings. The programme will also provide children with opportunities to form friendships and develop teamwork skills during their stay.

World champion freestyle footballer Tobias Becs will join this year’s event, adding a sporting component to the programme. Becs will conduct sessions and demonstrations in which children can learn freestyle football skills, take part in physical activities and try new techniques.

His involvement is intended to introduce young guests to freestyle football in an accessible format, with sessions combining demonstrations, participation and play.

Velaa Kids Week forms part of the resort’s family programming and will offer a scheduled series of activities throughout the seven-day event.

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Cooking

Japanese techniques meet Peruvian flavours in Tavaru’s new concept

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Velaa Private Island has introduced a new dining concept at Tavaru, combining Nikkei cuisine with the restaurant’s teppanyaki experience.

The revised concept brings together Japanese cooking techniques and Peruvian flavours, with dishes prepared and presented in front of guests. Seasonal ingredients will form the basis of the menu, with an emphasis on freshness and live preparation.

Under the new format, guests will be able to curate their own menu according to their tastes and preferences. The resort said the approach is intended to provide a more personalised dining experience while retaining teppanyaki as the central element of the meal.

The concept reflects the foundations of Nikkei cuisine, which developed through the interaction of Japanese culinary traditions and Peruvian ingredients. At Tavaru, these influences will be incorporated into dishes prepared at the teppanyaki counter.

Tavaru is also one of Velaa Private Island’s landmarks. The structure rises 22 metres above the island, with 110 steps leading to its dining space. Guests may also reach the restaurant by glass lift.

A wine cellar located beneath Tavaru houses more than 1,000 labels, including vintages and bottles sourced from several wine-producing regions. The resort describes it as one of the largest collections of its kind in South Asia.

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Drink

JW Marriott Maldives Kaafu Atoll introduces Omakase cocktail experience

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JW Marriott Maldives Kaafu Atoll Island Resort has introduced its all-new Omakase Cocktail Menu at Nikkei Bar, an innovative beverage experience that reimagines the traditional omakase concept through the art of mixology. Inspired by the Japanese philosophy of entrusting the experience to the expertise of the creator, the new menu invites guests on a thoughtfully curated journey of unexpected flavors, refined craftsmanship, and contemporary creativity.

Developed by the resort’s talented mixology team, the Omakase Cocktail Menu showcases a collection of distinctive creations, each designed to surprise and delight the senses. Every cocktail tells its own story through carefully selected ingredients, bold flavor combinations, and elegant presentation, reflecting Nikkei Bar’s signature blend of Japanese precision and Peruvian influence. Highlights from the collection include Wasabi Was Good, a vibrant interpretation that balances delicate heat with refreshing citrus notes, Kumo, inspired by the lightness and serenity of drifting clouds, and Pink Hanami, a floral creation celebrating the beauty of Japan’s iconic cherry blossom season. Guests can also discover Petals of Kyoto, an elegant expression of delicate botanicals, Shisho Garden, which captures the freshness of aromatic herbs, and Moon Over Tokyo, a sophisticated cocktail inspired by the city’s vibrant evenings.

The journey continues with Shizuku (Droplet), a refreshing composition showcasing purity and balance, Thai Green Curry, an adventurous cocktail that transforms the beloved Southeast Asian dish into an unexpectedly harmonious drinking experience, and Kakuremi (Hidden Taste), a layered creation that reveals new dimensions of flavor with every sip.

“We are delighted to introduce our new Omakase Cocktail Menu at Nikkei Bar,” said Arup Chakraborty, Director of Food and Beverage. “Each cocktail has been thoughtfully crafted to offer guests a memorable sensory journey, combining innovation, storytelling, and exceptional craftsmanship. It reflects our commitment to creating distinctive dining and drinking experiences that celebrate creativity while embracing the spirit of contemporary luxury.”

Available exclusively at Nikkei Bar, the Omakase Cocktail Menu offers an immersive exploration of flavor where every cocktail is carefully curated to surprise, inspire, and elevate the guest experience. Set against the breathtaking backdrop of the Indian Ocean, this latest addition further reinforces JW Marriott Maldives Kaafu Atoll Island Resort’s dedication to delivering exceptional culinary experiences through thoughtful innovation and mindful luxury.

For more information, please visit the resort’s website

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