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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

Love

Tropical love affair: Memorable Valentine’s Day celebration at Madifushi Private Island

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This Valentine’s Day, Madiufshi Private Island brought romance to life with an array of unforgettable experiences that left couples with cherished memories. From intimate beachfront dinners to soulful live music under the stars, every moment was thoughtfully curated to celebrate love in paradise.

The evening began with an exquisite private dining experience on the beach, where couples enjoyed a specially curated Valentine’s menu by candlelight. For those seeking a fine dining experience, the specialty restaurant, Fahrenheit – offered a sophisticated setting, where guests savored an exclusive Valentine’s Day menu with breathtaking views. Meanwhile, the Bluefin Restaurant delighted guests with a lavish Valentine’s Day buffet, featuring a selection of international delicacies and decadent desserts, all themed under Valentines Day. Adding to the charm of the night, a BBQ beach dinner under the starlit sky offered grilled delights and a cozy, romantic atmosphere, with the soulful melodies of a live saxophonist blending harmoniously with the gentle sounds of the waves.

Beyond dining, the evening was filled with enchanting surprises. Couples staying in the villas returned to find a special Valentines Day turndown bed decoration, adding a magical touch to their night. For an unforgettable sunset experience, guests enjoyed a romantic floating canapé platter served in their private pool, paired with sparkling wine—a perfect moment to toast to their love as the sun dipped below the horizon.

The celebration continued with live entertainment at the Splash Bar, where a talented duo band delighted the guests with romantic melodies. As the guests danced beneath the stars, enjoying handcrafted cocktails and the warm ocean breeze, making it a night to remember.

Valentine’s Day at Madifushi Private Island was more than just an event, it was a celebration of love, connection and unforgettable experiences. With curated dining, thoughtful touches, and captivating entertainment, it was a day that left hearts full and memories that will last a lifetime.

Madifushi Private Island offers an exclusive experience with opulent accommodations, refined service, and diverse recreational activities that capture the essence of Maldivian luxury. Positioned in the tranquil Meemu Atoll, the resort embraces eco-friendly practices, ensuring that the island remains a pristine paradise for future generations.

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Family

Wands, wings, Easter things at Amilla Maldives

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This Easter, Amilla Maldives invites families to immerse in a magical Easter filled with enchanted wands, glowing dragon eggs and mystical creatures. Our “Wands, Wings and Easter Things” package allows guests to explore craft stations, discover hidden treasures, meet mermaids and mythical beings in a whimsical tropical setting.

Upon arrival by seaplane, families will be welcomed to their beach or over-water pool villa with a bottle of chilled champagne and canapés for the adults, personalised cookies and juices for the children. Each day begins with a delicious buffet breakfast at Fresh Café, followed by à la carte dining at one of the resort’s four restaurants. A family beach dinner under the stars offers a special experience one evening, and delightful turn-down treats await in your villa at the end of each day.

Additional highlights include unlimited free ice cream for the children at Tessera throughout the day, a Dolphin Discovery cruise for the family, and a variety of fun-filled activities and entertainment.

Amilla’s Wands, Wings and Easter Things family package is available from 14 to 30 April 2025. This magical Easter experience blends fun-filled adventure with tropical island relaxation and is perfect for families seeking an extraordinary holiday.

Let Amilla Maldives create the perfect backdrop for your family’s celebrations this Easter. 

For reservations, contact reserve@amilla.com.

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Awards

Forbes Travel Guide’s dual 5-star rating for One&Only Reethi Rah, One&Only Spa

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One&Only Reethi Rah, the all-villa private island resort, and the One&Only Spa have been awarded a dual 5-star rating by Forbes Travel Guide.

Forbes Travel Guide (FTG) is the world-renowned authority on excellence in hospitality, and while this is One&Only Reethi Rah’s fifth consecutive year earning a 5-star rating, this marks the One&Only Spa’s first year with a 5-star rating, as well as the first and only spa in the Maldives with a 5-star rating.

“We are so grateful to receive these coveted awards, which celebrate the hard work and commitment of our incredible colleagues, and we look forward to creating even more remarkable, one-off experiences for our guests,” says Jan B. Tibaldi, General Manager of One&Only Reethi Rah.

“Forbes Travel Guide’s Star Award winners exemplify excellence in hospitality,” says Amanda Frasier, President of Standards & Ratings for Forbes Travel Guide. “This year’s list continues to reflect the changing landscape of luxury with properties setting the standard for authentic experiences while offering unparalleled amenities, enhanced well-being and delivering unforgettable moments. We are thrilled to recognize their dedication to creating truly world-class travel options for today’s discerning guest.”

Surrounded by the Indian Ocean, One&Only Reethi Rah is an ultra-luxury, all-villa resort offering one-off experiences. Located in North Malé Atoll, with a total of 118 villas including beach villas, residences and water villas that are situated discreetly along the shoreline. Dining options are served at six diverse restaurants and bars, or privately in the villa. The spa offers a holistic programme of treatments. Club One is the hub for all things active at the resort, including the rock-climbing wall, two floodlit tennis courts, an Artist Studio and a water sports centre. Younger guests can enjoy that inspire creativity and imagination.

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