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Maldives raises destination’s profile at the International French Travel Market, IFTM Top Resa 2016

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Top Resa

Maldives.net.mv – The Maldives Marketing and Public Relations Corporation (MMPRC) together with 12 representatives from the tourism industry of Maldives are taking part at the International French travel Market (IFTM) Top Resa held in Paris, France from 20-23 September 2016. Representatives of MMPRC together with the industry participants will be reaching out to the French speaking market at IFTM Top Resa 2016.

Maldives will be showcased at a 60 Sqm contemporary design setting portraying colourful imagery of the unique aspects of the destination‟s tourism product. Together with the strong destination brand message, “Maldives…the sunny side of life”, the “Visit Maldives Year 2016” are being communicated prominently through branding on Top Resa‟s most prominent spaces such as 10ft Arch at the entrance 5 banners outside the exhibition, sponsorship of floor tiles and advertisements on the cover of the IFTM Top Resa Daily news.

This is the 38 th year of Top Resa and it was first held in Deauville in 1978. It was then targeted for the leisure travellers. In 2008, IFTM Top Resa moved to Paris and became a multi-target show covering all grounds of travel: business, leisure and events. Today, major players in the leisure travel, event management and business travel gather to share and learn through the impressive range of destinations present, and discovering new products and exhibitors of the latest technological solutions sector. A total of 1560 new and returning brands occupying 492 stands took part in IFTM TOP RESA 2015 which is a 30% increase compared to 2015. 160 destinations took part in Top Resa 2015, a trade event attended mainly by French tour operators.

French market has experienced a downfall in the past three years, by taking part in this fair it is aimed to revive and regain the market share. This year‟s marketing plan for the French speaking market have been strategized to strengthen the destination‟s presence in the market and aggressively market Maldives through extensive PR and marketing campaigns targeting the French travel trade and consumers. Whilst positively increasing the arrivals from France, these campaigns will help the destination reach its targets in 2016 and in turn help achieve the target of 1.5 visitors during the Visit Maldives Year 2016.

To boost the number of arrivals from the French market „Interface Tourism‟ was appointed as a PR to overlook the French market and conduct promotional activities. A road show was held from 9-12 May 2016 in Paris, Lille, Lyon and Marseille to showcase Maldives as a tourism destination to the French agents and wholesalers. This was a great platform for the Maldivian resorts, hotels and agents to meet most of the top traders that sell Maldives interact and educate during a uniquely inspired event that took place in all four cities.

42,024 arrivals were recorded from France by the end of 2015. France is among the top 10 generating markets to the Maldives with a 3.9% of the market share, by the end of this period.

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Renowned Integrative Movement Therapist Mins Teo to lead exclusive wellness residency at Patina Maldives

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Patina Maldives is inviting guests to immerse themselves in a realm of holistic rejuvenation with Mins Teo, an acclaimed Integrative Movement Therapist, and Certified Pilates & Gyrotonic Instructor. From April 15 to May 15, 2024, Mins will guide guests through a profound exploration of mind-body harmony, offering a variety of bespoke sessions tailored to elevate holistic well-being.

Mins Teo brings a wealth of expertise garnered over a decade, seamlessly blending her background as a trained dancer and wellness provider into a transformative fusion of disciplines. Through her integrative approach, she intertwines Clinical Pilates, somatics, Fascial Release, Hatha Yoga, and Vagal Toning techniques to recalibrate both the physical and mental spheres. With Mins, each session is a personalised journey, carefully designed to meet individual needs and goals, ensuring a renewing and unique experience for every guest at Patina Maldives.

During her residency, guests will have the exclusive opportunity to indulge in private Pilates sessions, programmed to enhance core stability, strength, flexibility, and neuromuscular response. Additionally, guests can partake in private Tension-Releasing Exercises, a groundbreaking method designed to unravel deep-seated muscular tensions, stress, and trauma. As a qualified TRE® facilitator, Mins draws upon her expertise gained from working directly with Dr. David Berceli to guide guests through a journey of profound relaxation and equilibrium. Mins Teo’s residency follows the successful tenure of Junko Fujita, a certified Watsu specialist from the Okinawa WATSU Center, who delivered revitalising aquatic therapy exclusively at Patina Maldives from March 15 to April 15, 2024. Embracing diversity in holistic healing, Patina will continue its tradition by welcoming Yuki Nisjikubo, a Shiatsu & Acupuncture specialist, after Mins Teo’s residency from May 15 to June 15, 2024.

Boasting unparalleled luxury and bespoke experiences, Patina Maldives offers guests a sanctuary to reconnect with nature and rejuvenate the mind, body, and spirit.

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Drink

Savouring paradise: Taste of Mediterranean cuisine at Kuramathi’s Palm

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Indulge in exquisite culinary delights at Palm, the ultimate all-day destination at Kuramathi Maldives. From 11am to 10:30pm, guests can enjoy a variety of sensational Mediterranean creations amidst a serene al fresco dining ambiance.

Palm is tailored to suit both lunch and dinner preferences, ensuring that every member of the family is catered to. For those seeking a light lunch, Palm offers island-grown salads, antipasti, pastas, pizzas and homemade ice cream – perfect for a refreshing treat after a day at the beach. Palm takes pride in sourcing ingredients locally, with salads featuring produce from the hydroponic garden at Kuramathi, including the renowned Kuramathi Garden Salad.

For an unforgettable dinner experience, Palm offers a hearty feast of Mediterranean cuisine. Whether you crave the freshest seafood, succulent meats, or indulgent pasta dishes, Palm has you covered. Enjoy an intimate dinner under the stars with a selection of fish & crustacean, meat & poultry, and a variety of pasta options. Amidst the dinner menu’s offerings, some of the special highlights include Octopus Carpaccio, Scallop with garlic and rocket, Maldivian Yellow Fin Tuna, Lamb Rump, and the iconic Pizza Kuramathi Special.

Surrounded by the serene beauty of the island, diners are treated to a feast for the senses, where every dish tells a story of tradition, innovation, and passion for food. Whether you’re gathering for a leisurely lunch with family or an intimate dinner under the stars, Palm promises to indulge your senses and create unforgettable memories for you and your loved ones.

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Awards

SO/ Maldives nominated for Condé Nast Traveler’s 2024 Readers’ Choice Awards

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SO/ Maldives, the luxurious island retreat nestled within the Emboodhoo Lagoon, has been nominated for the prestigious Condé Nast Traveler’s 2024 Readers’ Choice Awards in the ‘Resorts’ category. This recognition reflects the resort’s dedication to exceptional hospitality and creating unforgettable guest experiences.

Since opening its doors in November 2023, SO/ Maldives has captivated travelers with its cutting-edge design, world-class cuisine, and immersive cultural experiences. The resort recently celebrated its grand opening on March 23, 2024, with a spectacular party themed “An Invite to the Front Row,” marking a significant moment in Maldivian hospitality.

The grand opening was a feast for the senses, showcasing a blend of international collaborations, artistic expression, and Maldivian charm, all set against the stunning backdrop of the Emboodhoo Lagoon. Guests enjoyed an unforgettable evening featuring haute couture, culinary artistry, live entertainment, and exclusive wellness retreats.

Collaboration Highlights:

  • Fashion Extravaganza: SO/ Maldives hosted one of the first international fashion shows in the Maldives, partnering with renowned Thai fashion house Milin. The island’s couture transformed into an oceanfront runway, showcasing Milin’s swimwear collection amidst the paradise setting.
  • Celebrating Local Talent: In collaboration with Maldivian high fashion brand Riffath, SO/ Maldives unveiled its exclusive Flying Dress Edits, highlighting local talent and culture. Guests participated in a bespoke photo and drone shooting experience, capturing memories against the breathtaking Maldivian scenery.
  • Culinary Delights: Acclaimed Chef Dharshan Munidasa curated a groundbreaking menu, fusing global culinary experiences with exquisite flavors from his renowned restaurants. Award-winning bartender Jenna Hemsworth further elevated the experience with expertly crafted cocktails.
  • Musical Performances: The evening was amplified by live performances from world-class musicians and DJs, including Maldivian band Project Groove, Thai sensation Lydia Sarunrat Deane, and DJ Basil from Dubai, culminating in an electrifying after-party.
  • Wellness and Fitness Retreats: Guests embarked on transformative journeys with week-long detox sessions by Jumping® Fitness and rejuvenating spa experiences by London-based partner Salon C. Stellar.
  • Earth Hour Celebration: Embracing eco-conscious revelry, SO/ Maldives invited guests to connect with nature during a beach bonfire with traditional Maldivian Boduberu performances under the starlit sky.
  • Culinary Finale: The evening concluded with a lavish beach buffet, celebrating luxury and culinary delight under the serene Maldivian night.

SO/ Maldives expresses its sincere gratitude to Condé Nast Traveler and its readers for the prestigious nomination. The resort remains committed to redefining luxury hospitality in the Maldives.

Voting for the Readers’ Choice Awards closes on June 30th at 11:59 PM EDT. Cast your vote now and help SO/ Maldives win!

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