News
Starwood debuts the ultimate new travel app on iOS7
Maldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.
“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”
Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.
SPG App for iPad:
The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.
Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.
“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind. We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”
App Highlights:
- Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
- Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
- SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
- Fast and easy personalized booking: A secure area stores credit card information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel. Perfect for researching your next escape.
- Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.
“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands. We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”
Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.
News
Maldives-born wellness brand ELE|NA celebrates 11 years of operations
ELE|NA, the spa and wellness brand by Atmosphere Wellness, celebrates its 11th anniversary this November under the theme 11 Years. One Essence. Born in the Maldives, the brand has grown through a philosophy rooted in nature, personalisation and connection, carrying its wellness philosophy to new destinations while staying true to the principles that shaped its beginnings.
Eleven years on, the essence is unchanged. What evolves is how that philosophy is experienced: through new wellness practices, scientific innovation, sustainability initiatives and the people who bring each guest journey to life.
Recognition has followed. ELE|NA was named Leading Wellness Brand of the Year at the South Asian Travel Awards (SATA) 2026, and ELE|NA Essentia was named Emerging Skincare Brand of the Year at the Destination Deluxe Awards 2025.
“For eleven years, ELE|NA has believed that wellness should feel personal and give back to the places that inspire it. That belief has not changed. What has grown is our team, our knowledge and our reach, now across South Asia. This anniversary belongs to the therapists and colleagues who bring that essence to every guest,” said Heidi Grimwood, Senior Vice President, ELE|NA.

A Maldives-Born Philosophy, Evolving with Time
The Maldives is at the heart of ELE|NA’s story. Across its sanctuaries, the brand explores how wellness can respond to the individual while drawing inspiration from nature and the surrounding environment.
This year, ELE|NA introduced the Pillars of Vitality, a framework that now anchors its therapies and shapes a more considered, holistic approach to wellbeing. Spanning TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight, the pillars give each guest journey a clear structure while leaving room for personal choice.
At selected sanctuaries, QEST4 bio-energetic assessment adds a technology-led dimension to personalised wellness, complementing traditional practices with a deeper understanding of individual needs.
The ELE|NA Wellness Academy, endorsed by CIBTAC, is advancing the brand’s commitment to learning. It has hosted Reiki and sound healing courses that develop practitioners and deepen their understanding of complementary wellness practices.
A Milestone in Sustainable Wellness
Nature has always been central to ELE|NA’s philosophy, extending beyond treatments to the brand’s responsibility towards the environments in which its sanctuaries operate.
That commitment reached an important milestone this year, when all eight ELE|NA sanctuaries in the Maldives were awarded Platinum, the highest tier of the Sustainable Wellness Group’s Sustainable Spa & Wellness Accreditation, following three consecutive years at Gold Standard. The recognition reflects a sustainability journey built year on year, and a focus on embedding responsible practices into everyday spa operations.

Celebrating the People Behind Eleven Years
Across ELE|NA’s Maldives sanctuaries, the anniversary is being celebrated through experiences that bring guests and teams together. Sunrise yoga, meditation and sound healing sit alongside tree planting, botanical workshops, sustainable craft activities and anniversary gatherings.
At the heart of the day is The 11:11 Moment. At 11:11 AM on 1 November, every sanctuary pauses together, as guests and teams stop to breathe, make a wish and share it, marking eleven years with one shared intention.
Each property brings its own character to the celebrations, with activities and shared rituals that reflect local surroundings and resort communities. Team performances and appreciation initiatives also recognise the therapists and colleagues whose care and expertise shape the guest experience every day.
While each sanctuary celebrates in its own way, the intention is shared: to honour the connections between wellness, nature and community.
From the Maldives to New Horizons
ELE|NA’s next chapter carries its wellness philosophy further into India. Building on its presence at Sadar Manzil Heritage by Atmosphere in Bhopal, the brand opens ELE|NA Ayur at Ananta Spa & Resort, Ajabgarh, on 1 November, with OZEN Villas Jaipur and Arunya in Coorg to follow. Each destination offers an opportunity to interpret the brand’s approach through its own landscape and setting.
The brand is also introducing ELE|NA Essentia, its own skincare line, to India. Made in India and inspired by Indian botanicals, Essentia extends ELE|NA’s nature-led philosophy beyond the spa and into everyday skincare rituals.
Beyond India, ELE|NA’s pipeline extends to Sri Lanka and Nepal, where new destinations will bring the brand’s nature-led approach to fresh landscapes and cultures.
Eleven years on, the destinations have grown and the practices have evolved. The essence remains one.
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CROSSROADS Maldives welcomes international padel stars for historic women’s tournament
The Maldives is set for an electrifying sporting spectacle as CROSSROADS Maldives welcomes the country’s first FIP Silver Women’s Padel tournament, taking place from 5–8 November 2026 at SAii Lagoon Maldives. Organised in collaboration Asia Padel Events, the event brings international sporting excellence to paradise, with professional competition, exclusive masterclasses, and exciting opportunities for the public to experience the game firsthand.
The tournament will feature 26 international professional players, including eight athletes ranked among the world’s Top 100. Headlining the competition are Spanish padel stars Nuria Rodriguez (World No. 24) and Marta Talavan (World No. 36), alongside an impressive line-up featuring Finland’s No. 1 player Martina Minetti, UK’s No. 3 Rosie Pooley, an Italian national champion, European champions, Malaysia’s No. 1 player, and national team representatives from multiple countries.
Beyond the championship, CROSSROADS Maldives is opening the courts to everyone. From 5–8 November, padel enthusiasts can train alongside Nuria Rodriguez and Marta Talavan through exclusive masterclasses, available at USD 450 per day or USD 1,200 for the four-day experience. The programme includes:
- Four hours of intensive training and matches daily, divided into two sessions.
- An exclusive dinner with the professionals on 5 November.
- Access to watch all FIP Silver Women’s Padel tournament matches.
For those seeking a personalised experience, exclusive training sessions with Finland’s No. 1 Martina Minetti and UK’s No. 3 Rosie Pooley will also be available from 2–4 November, offering one-on-one private coaching at USD 200 per hour, or an exciting one-hour matchplay session with two professionals at USD 400.
The tournament is open for everyone to watch, welcoming resort guests, Maldivian residents, expatriates, and visitors to witness world-class padel against the spectacular backdrop of the Indian Ocean. Masterclasses and private coaching sessions are likewise open to the public, with limited slots available.
As a multi-island lifestyle destination, CROSSROADS Maldives, home to SO/ Maldives, SAii Lagoon Maldives, Hard Rock Hotel Maldives, and The Marina at CROSSROADS, continues to elevate the island experience through international sporting events, entertainment, and lifestyle programming that connect travellers with the local community.
This November, the CROSSROADS Maldives isn’t just one destination. It’s centre court.
Event Details
2–4 November | Private Training & Matchplay:
- One-on-one training with international professionals: USD 200 per hour
- One-hour matchplay with two professionals: USD 400
5–8 November | Padel Masterclasses:
- Daily Pass: USD 450 per person
- Four-Day Pass: USD 1,200 per person
- Includes four hours of daily training and matches across two sessions, dinner with the professionals on 5 November, and access to watch tournament matches.
5–8 November | FIP Silver Women’s Padel Tournament (Open to spectators):
- 5 November: Round of 16
- 6 November: Quarterfinals
- 7 November: Semifinals
- 8 November: Championship Final
Venue: SAii Lagoon Maldives, CROSSROADS Maldives
Bookings & Enquiries: KoimalaandMaalimi@crossroadsmaldives.com
Masterclass packages exclude food and beverages beyond the stated dinner inclusion, accommodation, and transfers. Public access and participation are subject to event arrangements and availability.
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W Maldives welcomes Olympic badminton champion Wang Chi-Lin for exclusive coaching experience
This December, W Maldives is set to elevate the island getaway experience as two-time Olympic badminton gold medalist Wang Chi-Lin takes up residence at the luxury private island resort from December 1 to 3, 2026. During his stay, the badminton icon will host a complimentary one-hour badminton coaching session for resort guests, adding an exciting sporting dimension to a tropical escape in one of the world’s most sought-after destinations for families, groups of friends, and solo travellers.
A Taiwanese badminton player specialising in men’s and mixed doubles, Wang Chi-Lin is widely regarded as one of the sport’s biggest stars. He has earned global recognition through a remarkable career winning back-to-back Olympic gold medals in men’s doubles at the Tokyo 2020 Olympic Games and the Paris 2024 Olympics. Known for his dynamic playing style and relentless determination, Wang continues to inspire a new generation of athletes and badminton enthusiasts around the world.

Located in the heart of North Ari Atoll and reached via a scenic 25-minute seaplane journey from Malé, W Maldives is a private island playground where luxury, adventure, and vibrant island living come naturally. Guests can discover the resort’s award-winning house reef teeming with marine life, savour bold dining concepts, and recharge with wellness experiences designed to inspire every sense. Every stay embodies W Maldives’ signature spirit of energy, freedom, and unexpected discovery.
From snorkelling vibrant coral reefs and encountering nurse sharks to sunset cruises and relaxing by the water, guests can experience the many sides of island living at W Maldives. For those seeking even greater seclusion, Gaathafushi, the resort’s private castaway island, provides the perfect setting for bespoke experiences and private dining amid untouched natural beauty.
As part of this collaboration, W Maldives is also unveiling a once-in-a-lifetime opportunity through Marriott Bonvoy Moments, where members can bid on an Exclusive Badminton Coaching Experience with Olympic Champion Wang Chi-Lin paired with a four-night stay in a Premier Overwater One-Bedroom Villa from December 2 to 6, 2026.
“We are always looking for unexpected ways to bring together passion, play, and meaningful experiences for our guests,” said Amila Handunwala, General Manager of W Maldives. “Welcoming Wang Chi-Lin to W Maldives adds an exciting new dimension to the guest experience. Whether you’re passionate about badminton or simply looking for something unexpected during your island escape, this is the kind of once-in-a-lifetime moment that perfectly captures the energy, adventure, and sense of discovery we love creating at W Maldives.”

Package for the bid winner and one guest includes:
- Four-night stay in a Premier Overwater One-Bedroom Villa
- Daily breakfast, lunch, and dinner with non-alcoholic beverages at select dining venues
- A private one-hour badminton coaching session with Olympic Champion Wang Chi-Lin on the paddle court
- An intimate sunset experience with drinks and canapés on Gaathafushi, W Maldives’ private castaway island
- One 60-minute signature treatment per person at AWAY® Spa
- Guided snorkelling at the resort’s award-winning house reef
- Shared roundtrip seaplane transfers from Velana International Airport
Members can now bid on this once-in-a-lifetime experience from now through November 14, 2026 through Marriott Bonvoy Moments. For more information, visit www.wmaldives.com or contact reservations.wmaldives@whotels.com.
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