News
Starwood debuts the ultimate new travel app on iOS7
Maldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.
“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”
Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.
SPG App for iPad:
The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.
Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.
“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind. We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”
App Highlights:
- Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
- Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
- SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
- Fast and easy personalized booking: A secure area stores credit card information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel. Perfect for researching your next escape.
- Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.
“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands. We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”
Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.
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SO/ Maldives introduces ‘Fight Fit’ island fitness experience
On Friday, 25 April 2026, redefining the boundaries of luxury wellness, SO/ Maldives unveils its high-energy “Fight Fit” island activation, an immersive celebration of strength, movement, and mindful living. As part of the resort’s ongoing 120 Days Fitness Challenge, this dynamic experience is brought to life in collaboration with Fight Soul Maldives, a leading local fitness collective dedicated to showcasing the art and discipline of combat sports.
This exclusive Maldives activation transforms the island into a vibrant stage where guests are invited not only to participate but to witness and connect with authentic local skill and passion. Through this partnership, SO/ Maldives proudly highlights homegrown talent, offering a deeper cultural dimension to the guest experience.
At the heart of the activation is the Muay Thai Guest Workshop, where guests can train alongside skilled fighters from Fight Soul Maldives. Designed for all fitness levels, the sessions introduce the fundamentals of Muay Thai through interactive drills, technique building, and high-energy group engagement creating a powerful and memorable connection to the sport.
The experience extends across the island with a curated lineup of fitness and wellness activities, including sunrise yoga, beach combat training, aqua yoga with DJ beats, and sunset fight showcases. Each activation is thoughtfully designed to blend seamlessly with the natural beauty of the Maldives, turning the resort into a holistic wellness playground.
Complementing the physical journey, guests can enjoy a specially designed healthy menu, crafted to fuel performance and support balanced living, reinforcing SO/ Maldives’ commitment to wellbeing from within.
Further enhancing the wellness offering, guests are invited to experience an exclusive skincare workshop and immersive ritual, alongside the launch of premium products from Comfort Zone. Rooted in science and sustainability, this experience introduces guests to transformative skincare practices that elevate both body and mind.
As the sun sets, the island pulses with energy through foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions, where Fight Soul Maldives athletes take center stage showcasing their expertise and passion in a captivating display of strength and artistry.
With “Fight Fit,” SO/ Maldives creates more than just an event it delivers a bold lifestyle statement where local collaboration, global wellness trends, and immersive luxury come together in perfect harmony.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.
News
Earth Day at Sun Siyam Iru Fushi: Sustainability-focused island experiences
Sun Siyam Iru Fushi, a haven of peace within the Sun Siyam’s Luxury Collection, reinforces its commitment to luxury island living by highlighting a series of eco-conscious experiences. These initiatives define a vision for purpose-led travel within the resort’s Premium Island Indulgence lifestyle, connecting guests to the environment, local people, and Maldivian culture through sincere and unpretentious engagement. From reef restoration to traditional heritage crafts and preventing food waste, the resort seeks to balance the elegance of island living with a deep-rooted respect for the natural world.
The Pattern of Island Living
The way nature flourishes within remote archipelagos in the heart of the ocean remains a captivating subject for many travellers. On a weekly basis, the resort offers a guided nature exploration led by the Chief Gardener and Resident Marine Biologist to connect guests with the island’s indigenous flora and fauna. This experience blends ecological education with cultural insights, detailing how reptiles, birds, and emblematic trees first colonised these coral islands. By addressing contemporary challenges like soil erosion, the program provides practical examples of how eco-conscious tourism helps mitigate environmental impact and preserve the Maldivian landscape.
Marine Regeneration: Adopt a Coral Frame
A growing trend in 2026 is Regenerative Tourism where travellers actively participate in restoration. A central pillar of the resort’s marine conservation efforts is the Adopt a Coral Frame programme. Led by Maldivian Marine Biologist, Shah, the experience begins with an introduction to coral biology and the environmental challenges facing the world’s oceans. Guests participate in the delicate process of fixing coral fragments onto the frame using approved techniques, before the structures are transitioned to the Nemo Garden underwater park. This initiative offers a symbolic way for guests to contribute directly to the long-term health of the local reef ecosystem. Additionally, the presence of an environmental expert at the resort acts as the bridge between daily operations and its environmental responsibility.

Citizen Science: Conservation Snorkelling
For a more immersive and purposeful guest experience, participants are invited to act as citizen scientists during a ninety-minute reef health survey. Utilising CoralWatch Charts, guests assist in primary data collection, with the results subsequently uploaded to the University of Queensland database under the participant’s name to contribute to international marine research. Each session concludes with a briefing on observed fish species and the vital functions of the reef ecosystem. Additionally, if any individual turtle or group of turtles is spotted around the island, the resort’s Marine Biologist will identify the species and report its presence to the Olive Ridley Project. This contribution helps researchers better understand the population dynamics and migration patterns of sea turtles within the Maldives.
Marine Advocacy and Youth Discovery
Beyond individual excursions, the resort extends its educational reach through specialised certification and youth-focused programming. Divers may participate in dedicated sessions exploring the preservation of endangered shark and ray species, earning a Shark and Ray Ecology Certification upon completion. Simultaneously, the Discover the Ocean initiative at the Kids Club offers a bespoke one-hour experience for younger guests, utilising interactive games and marine facts to foster a refined appreciation for ocean conservation from an early age.

Cultural Heritage and Traditional Knowledge
Eco-conscious living at Sun Siyam Iru Fushi is also viewed through the lens of traditional Maldivian craftsmanship. Weekly demonstrations of organic coconut oil extraction highlight a homemade method. Guests observe the gentle heating of fresh coconut milk to produce pure oil, a sustainably sourced product utilised in the resort’s wellness treatments.
The Pledge on Food Waste
In a direct effort to reduce the environmental footprint of island dining, the resort has committed to The Pledge on Food Waste. This initiative introduces à la minute live cooking and curated individual portions at the buffet to ensure freshness while minimising surplus. Additionally, the team observes a No Bin Day, utilising creative preparation techniques to ensure total ingredient utility and promote a circular approach to food management.

“The advancement of sustainable practices is supported by acclaimed organisations that provide vital knowledge, ensuring that our commitment leads to meaningful success. Meanwhile, simple on-island actions remain highly impactful and are deeply appreciated by guests. Furthermore, as a Maldivian operating a resort within my own country, environmental stewardship is more than just professional ethics—it is a profound civic mission,” highlighted Abdulla Atham, Resort Manager.
News
RAH GILI MALDIVES secures EarthCheck Bronze Benchmark following opening
In recognition of Earth Day 2026, RAH GILI MALDIVES, the first operational island within the SIX & SIX PRIVATE ISLANDS collection, announces that it has achieved EarthCheck Bronze Benchmarked status under the EarthCheck Company Standard v4.1, following its opening in February this year.
The certification reflects a way of operating that has been in place from the outset. Across SIX & SIX PRIVATE ISLANDS, environmental performance is integrated into how each island is designed, built, and run, rather than introduced as an added layer. At RAH GILI MALDIVES, this approach is now active in daily operation.
Set across 8.7 hectares with 74 villas, the resort runs on infrastructure designed for continuity over time. Solar energy generation, supported by battery storage, contributes to the island’s energy needs. Water is produced and managed on-site through desalination and bottling systems. Waste is segregated and processed through structured practices that prioritise reduction and reuse. Materials have been selected for their ability to endure within the Maldivian climate, favouring longevity over short-term effect. These systems are not presented as features. They operate in the background, shaping the rhythm of the island and supporting a sense of ease without drawing attention to themselves.
In a destination such as the Maldives, where the natural environment defines the experience, this level of integration is essential. It requires consistency across all areas of operation—from engineering to housekeeping, from culinary practice to service delivery. EarthCheck, in this context, does not simply recognise infrastructure. It provides a framework to assess how effectively these systems are performing in practice.

As the first operational island within SIX & SIX PRIVATE ISLANDS, RAH GILI MALDIVES establishes the baseline for the collection. The certification signals that this foundation is in place, offering a clear reference point as future islands moves towards opening.
Beyond operations, the island remains grounded in its setting. Experiences are informed by Maldivian knowledge and ways of living, ensuring that what is offered remains connected to place rather than constructed apart from it. This is carried through the Rayyithun—the people of the islands—whose presence shapes how the island is cared for. Within this, an ethos of care is not expressed as an idea, but lived through daily practice, where responsibility is shared and sustained over time.
Harish Nair, Cluster General Manager for RAH GILI MALDIVES, commented: “EarthCheck provides a clear benchmark for how the resort is operating across energy, water, and waste. Achieving this early in our journey confirms that the foundations are in place. With Earth Day as a moment of reflection, the focus remains on how we continue to improve performance, consistently and over time.”

EarthCheck is one of the world’s leading scientific benchmarking and certification programmes for the travel and tourism industry, assessing performance across energy efficiency, water conservation, waste management, and community impact. For a newly opened resort to achieve Bronze Benchmarked status at this stage reflects an operational model that was established prior to opening and is now being tested in real conditions.
The announcement, aligned with Earth Day, offers a moment of reflection within a wider global conversation. For RAH GILI, however, the work sits in daily operation. It is found in monitoring systems, maintaining standards, and adjusting over time. The certification provides a point of reference, but not a conclusion.
As SIX & SIX PRIVATE ISLANDS continues to develop its portfolio, RAH GILI MALDIVES serves as a working model of how each island is intended to function—through clarity of design, consistency in operation, and a measured approach to impact.
For the resort, the EarthCheck Bronze Benchmarked status marks the beginning of a longer process—one defined by continuity, refinement, and sustained respect for the place in which the island exists.
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