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Starwood debuts the ultimate new travel app on iOS7

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SPG AppMaldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.  Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

 “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

 Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services.  Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.

 SPG App for iPad:

The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience.  Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.

Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from  high-end travel or shelter magazines.

“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind.  We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”

 App Highlights:

  • Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
    • Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
  • SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
  • Fast and easy personalized booking: A secure area stores credit card  information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel.  Perfect for researching your next escape.
  • Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.   

“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands.  We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”

Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.

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Eri Maldives offers accessible reef diving and snorkelling

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Eri Maldives is located within the waters of North Malé Atoll and is surrounded by a house reef accessible to both beginner and experienced divers. With four direct reef entry points and shore access, the resort offers opportunities for snorkelling, introductory dives and certified diving.

The house reef supports a range of marine life, including white-tip and black-tip reef sharks, nurse sharks, hawksbill turtles, mobula rays and spotted eagle rays, as well as schools of reef fish. The accessibility of the reef allows guests to explore the area over multiple days, providing opportunities to observe marine behaviour and habitats over time.

Turtle encounters

Hawksbill turtles are among the most frequently observed species on the reef. The resort’s dive team has identified 14 individual turtles, each recognised by shell patterns and physical features. These include turtles known as Rosie, Cara and Anna, which have been documented through repeated sightings.

The resort maintains records of these turtles, allowing returning guests to identify individuals over time. Guests may also contribute to this initiative by naming newly identified turtles that have not previously been recorded.

Manta ray season

From December to April, manta rays are known to visit cleaning stations at Bodu Hithi Thila, located approximately one hour by boat from the resort. During this period, ocean conditions support plankton flows that attract mantas to the area, where they can be observed feeding or visiting cleaning stations.

Night diving experiences

Night snorkelling and diving activities provide a different perspective on reef activity. Species such as reef sharks, trevallies, moray eels and nurse sharks become more active after dark, offering guests the opportunity to observe nocturnal marine behaviour.

At Eri Maldives, marine experiences form a central part of the guest offering, with the house reef providing consistent opportunities for exploration. The resort’s dive programme is designed to support repeated interaction with the marine environment, allowing guests to experience a range of underwater activity throughout their stay.

Accommodation is available in studio and beach villa categories, with full board packages offered for direct bookings, subject to availability.

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Sirru Fen Fushi hosts football programme with Marcus Allbäck

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Sirru Fen Fushi Private Lagoon Resort has announced another successful edition of the Sirru Icon Series, a week-long programme that brought international sporting energy, youth inspiration, and meaningful community connection to this private lagoon paradise.

Held from 27 March to 3 April, the initiative welcomed former Swedish professional footballer Marcus Allbäck, whose presence made the week truly exceptional for guests, young aspiring players, and the neighbouring island community. Marcus Allbäck is a celebrated former Swedish international striker, having played 74 games for his country, scoring 30 goals. He represented Sweden in three European Championships and two World Cups, and enjoyed a distinguished club career across Europe, including the Bundesliga, Serie A, the English Premier League, the Dutch Eredivisie, and the UEFA Champions League. Following his retirement, Marcus served as assistant coach for the Swedish national team for six years. Today, he continues to inspire the next generation of footballers, working as a player agent and advisor to help aspiring players achieve their dreams. His visit highlighted the power of sport not only as entertainment, but as a bridge for cultural exchange and social impact. This reflected the resort’s ongoing commitment to purposeful, community-centred initiatives.

Throughout the week, Marcus led a line-up of engaging activities, including friendly football matches with guests, dedicated junior football camps that fostered confidence and skill-building among young participants, and a memorable visit to a nearby local island. This local-island match stood out as a meaningful moment of connection, bringing the resort and community together through shared passion and friendly competition.

Guests also enjoyed an intimate Sirru Signature Sunset Cocktail, where they had the rare opportunity to meet Marcus in person, hear stories from his international career, and enjoy a relaxed, uplifting atmosphere against the backdrop of the resort’s iconic sunsets.

Programme Highlights:

  • Friendly Football Matches–A fun and energetic opportunity for guests to play alongside an international football figure.
  • Junior Football Camps –Inspiring sessions focused on youth development, teamwork, and confidence-building.
  • Local Island Football Match – A memorable moment on the local island Milandhoo, celebrating the power of sport to bring resort guests and the local community together.
  • Meet & Greet Sunset Cocktail – An exclusive experience offering direct interaction with Marcus and inspiring conversation.

The Sirru Icon Series reflects the resort’s dedication to creating exceptional experiences that go beyond traditional hospitality, pairing luxury with purpose and offering guests opportunities to connect, learn, and create lifelong memories.

This remarkable week marked an inspiring chapter of the Sirru Icon Series, with more unique programmes planned for the future to continue delivering immersive guest experiences at Sirru Fen Fushi Private Lagoon Resort.

For further information and reservations, please visit sirrufenfushi.com or contact reservations@sirrufenfushi.com.

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Kuredhivaru Resort & Spa introduces Secret Garden private dining concept

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Kuredhivaru Resort & Spa presents a new chapter in destination dining with the launch of its Secret Garden concept, a thoughtfully designed experience that brings guests into a secluded setting surrounded by nature, soft lighting, and carefully curated details.

Tucked away in a quiet corner of the island, Secret Garden is created for those moments that deserve more than a traditional dinner. The space is styled with flowing drapes, warm candlelight, and natural greenery, creating a calm and intimate atmosphere that feels both personal and special. It is a setting that invites guests to slow down, connect, and enjoy the evening at their own pace.

At the centre of the experience is a seven-course menu, crafted to guide guests through a balanced journey of flavours. Each course is presented with care, with live cooking moments adding a sense of theatre and interaction throughout the evening. The service remains attentive yet discreet, allowing the experience to feel seamless and uninterrupted.

Guests can choose between two tailored offerings. The Romantic Escape focuses on the dining experience itself, complemented by a beautifully arranged setup and personalised service. For those looking to extend the evening, the Ultimate Romance Experience adds thoughtful touches such as a welcome glass of champagne, a private cinema moment under the open sky, in-villa breakfast the next day, and special bed decoration to complete the occasion.

The concept also allows for additional customisation, from floral arrangements to bespoke messages and decorative details, giving guests the flexibility to shape the evening around their celebration, whether it is a birthday, proposal, or simply a meaningful time together.

With Secret Garden, Kuredhivaru continues to expand its dining experiences beyond traditional venues, offering guests something more personal and immersive. It reflects the resort’s approach to hospitality, where every detail is considered, and each experience is designed to feel natural, effortless, and quietly memorable.

For any reservations or inquiries, guests are encouraged to contact the resort at Resort.Kuredhivaru.Reservations@ennismore.com or +960 6563000. 

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