News
Starwood debuts the ultimate new travel app on iOS7
Maldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.
“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”
Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.
SPG App for iPad:
The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.
Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.
“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind. We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”
App Highlights:
- Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
- Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
- SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
- Fast and easy personalized booking: A secure area stores credit card information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel. Perfect for researching your next escape.
- Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.
“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands. We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”
Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.
News
The Westin Maldives Miriandhoo Resort launches immersive experiences to enhance meaningful travel
The Westin Maldives Miriandhoo Resort invites travellers to experience the Maldives with greater intention through Good Travel with Marriott Bonvoy™, Marriott International’s enhanced guest experience program across Asia Pacific excluding China (APEC). Spanning almost 100 experiences across nearly 80 hotels in 12 APEC markets, the program enables guests to forge deeper connections with the destinations they visit, encouraging cultural discovery, community connection, and meaningful impact.
Rooted in Westin’s wellbeing philosophy, The Westin Maldives Miriandhoo Resort brings together restorative experiences and thoughtful hospitality through three immersive journeys that celebrate Maldivian heritage, everyday island life, and the resort’s natural environment.
The Lost Art of Lacquer
An invitation to preserve one of the Maldives’ most treasured cultural crafts, The Lost Art of Lacquer spotlights Liyelaa Jehun, an age-old lacquer handicraft tradition now at risk of disappearing. Once practiced across the islands, this intricate wood-carving and lacquer artistry survives primarily in Thulhaadhoo, where only a small number of craftsmen continue the practice today.
In partnership with local artisans, guests are welcomed to observe the delicate process firsthand and participate in a hands-on workshop from some of the last remaining lacquerware craftsmen in the Maldives. Available every Friday, the experience culminates in guests creating their own lacquerware piece, while also playing a direct role in supporting local craftsmen and keeping this important cultural heritage alive.
Immerse in the Maldivian Way of Living – A Local Island Excursion
Created in partnership with the resort’s Dive Center partners, AQUA, this local island excursion offers guests a thoughtful opportunity to experience the Maldives beyond the luxury resort setting. By visiting cultural and historical landmarks, family-run small businesses, local markets, community institutions, and educational centers, guests gain a more authentic understanding of daily life, traditions, beliefs, crafts, and culture.
Designed to move beyond touristy highlights, the excursion fosters meaningful connections, allowing guests to engage with local communities and discover a richer, more realistic perspective on the Maldivian way of life, while contributing positively to the places they visit.

Discover Miriandhoo – An Island Tour
Set amid the tranquil beauty of the UNESCO Biosphere Reserve in Baa Atoll, The Westin Maldives Miriandhoo Resort offers an enriching island tour that reveals the ecology, cultural heritage, and environmental significance of the island. Guests explore shaded coastal paths and learn about indigenous plants and local wildlife, while also going behind the scenes to understand the resort’s sustainability systems. From visits to the resort’s renewable energy system, water bottling plant, and composting system, this experience offers practical insight into how everyday actions and responsible systems can protect fragile island environments.

To learn more about Good Travel with Marriott Bonvoy™ experiences at The Westin Maldives Miriandhoo Resort, or plan a restorative island getaway, visit westin-maldives.com.
Business
BBM renews as Title Partner of Hotelier Maldives Awards under multi-year agreement
Hotelier Maldives has announced Bestbuy Maldives (BBM) as the Title Partner of Hotelier Maldives Awards 2026 under a multi-year agreement, reaffirming one of the longest-standing partnerships behind the publication’s flagship hospitality recognition platform.
The 2026 edition marks the third consecutive year that BBM has served as Title Partner of Hotelier Maldives Awards, having supported the event in the same capacity since its launch in 2024. BBM has also backed Hotelier Maldives’ second flagship event, GM Forum, every year since 2023, with 2026 set to mark its fourth year as a Silver Partner of the forum.
The continued partnership reflects a shared commitment to recognising the people behind the Maldives’ tourism industry while supporting platforms that encourage industry dialogue, leadership and professional development.
Hotelier Maldives Awards 2026 entered its public voting phase on 15 March 2026, with voting set to remain open for one month. Winners will be announced at the gala ceremony on 26 April 2026 at NIVA Kurumba Maldives.
Commenting on the partnership, Ali Naafiz, Editor of Hotelier Maldives, said: “BBM has been a valued partner of Hotelier Maldives Awards since the very beginning, and we are pleased to formalise this continued support through a multi-year agreement. Their decision to return as Title Partner for a third consecutive year reflects not only the strength of our relationship, but also a shared belief in the importance of recognising the people who drive excellence across the Maldives’ hospitality industry.
“BBM has also consistently supported GM Forum over the years, making them one of the most committed partners across our event platforms. We are proud to continue working together as we strengthen both Hotelier Maldives Awards and GM Forum as annual fixtures for the industry.”
AVS Subrahmanyam, Chief Operating Officer of BBM, said: “At BBM, we have always believed that a strong hospitality industry is built by strong people, and Hotelier Maldives Awards provides an important national platform to recognise the professionals whose work often takes place behind the scenes. We are pleased to continue as Title Partner of the awards under this multi-year agreement, while also extending our support to GM Forum for a fourth consecutive year.
“As a company that has grown alongside the Maldives’ hospitality sector, we value opportunities that celebrate talent, encourage professional pride and contribute to the long-term development of the industry. Our continued partnership with Hotelier Maldives reflects that commitment.”
Bestbuy Maldives is one of the country’s leading importers and distributors, serving the hospitality, HORECA and retail sectors with a broad portfolio of international brands. The company positions itself as a partner to the Maldivian hospitality industry, supplying products from around the world across key business verticals including resorts, foodservice and retail.
Hotelier Maldives Awards continues to recognise the contributions of resort-based hospitality professionals across the Maldives, highlighting both individual excellence and team performance. The awards programme remains the country’s only dedicated recognition platform focused on professionals working in resort operations. The current public voting round allows industry stakeholders, colleagues, guests and the wider public to take part in selecting this year’s winners.
The growing list of confirmed partners for Hotelier Maldives Awards 2026 includes Bestbuy Maldives (BBM) as Title Partner, Dhiraagu as Platinum Partner, Storm Events as Organising Partner, NIVA, Kurumba Maldives as Host Partner, Souvenir Marine as Transport Partner, ALIA as Associate Sponsor, and Lightsout Studios as Associate Partner. More partners and sponsors will be announced soon.
Drink
NH Collection Maldives Reethi Resort pioneers underwater rum ageing project
For centuries, the maturation of fine spirits has been a land‑bound ritual, guided by oak, air and time. At NH Collection Maldives Reethi Resort, that tradition turned seaward. In partnership with Planteray Rum, widely regarded as one of the world’s best premium rum brands, the property has completed the world’s first certified underwater ageing of rum in glass bottles by a resort, with the inaugural batch earning glowing evaluations for its depth and complexity.

For twelve months, while the resort itself was undergoing a transformation, the rum matured in a gentle rocking motion, shaped by hydrostatic pressure, slow currents and the constant temperature of the deep. Resting in custom‑designed metal cages ten metres beneath the surface, a selection of Planteray Rum bottles lay undisturbed in their ocean cellar, at a site identified by our resident Aquafanatics dive experts as sheltered from harsh currents, protected from excessive sunlight and calm enough to let time do its work uninterrupted.
Brought ashore for the resort’s reopening on 21 December 2025, the sunken treasure, still bearing the fingerprints of marine life that had embraced it during its underwater repose, revealed a character that surprised even seasoned experts.

“Underwater, time and conditions interact differently with the liquid. After a year beneath the sea, the rum has developed enhanced roundness, smoothness and complexity,” said Fannie Thibaud, Deputy Master Blender at Planteray Rum.
“A passion project and an ambitious experiment, our sea-aged rums bring together innovation, artistry and storytelling in every sip,” said Valentin Osolos, General Manager at NH Collection Maldives Reethi Resort. “We couldn’t have done it without our partners at Planteray Rum, who immediately recognised the potential to create something the industry hadn’t seen before and helped us reimagine what craftsmanship can look like in the Maldives.”

By choosing to surrender control to nature and letting it work in patience and silence, with only occasional dives to check the integrity of the cages, the spirit becomes inseparable from its setting in the UNESCO‑protected Baa Atoll.
Buoyed by the success of this inaugural vintage, Planteray Rum has already entrusted the resort with new varieties, now undergoing their own year‑long transformation beneath the waves. The programme is set to become a permanent feature of the resort’s culinary and mixology offering. At Handhuvaru, the resort’s signature mixology concept, guests can experience the new maritime vintage neat or in imaginative cocktails such as Chai on the Rocks, combining aged XO rum with warming chai spice and subtle tropical sweetness, or Mocha Molasses, an intense expression of overproof rum layered with espresso and dark chocolate.
For more information about NH Collection Maldives Reethi Resort, please visit https://world.nh-hotels.com/en/nh-collection-maldives-reethi.
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