News
Starwood debuts the ultimate new travel app on iOS7
Maldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.
“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”
Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.
SPG App for iPad:
The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.
Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.
“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind. We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”
App Highlights:
- Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
- Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
- SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
- Fast and easy personalized booking: A secure area stores credit card information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel. Perfect for researching your next escape.
- Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.
“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands. We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”
Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.
Awards
Atmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026
Atmosphere Core has been recognised with two prestigious honours at the South Asian Travel Awards (SATA) 2026, receiving the titles of Leading Resort/Hotel Brand and Leading Hospitality Development Company.
The recognition reflects Atmosphere Core’s continued contribution to the hospitality landscape across the Maldives and beyond, and its commitment to creating distinctive guest experiences through thoughtful hospitality, strong brand identities and responsible development.
With a growing portfolio spanning the Maldives and international destinations, Atmosphere Core continues to build a diverse collection of hospitality brands, each shaped by its own identity and approach to guest experience. As its brands expand, the company continues to evolve its portfolio while staying grounded in its philosophy of delivering heartfelt hospitality.

The Leading Hospitality Development Company title further recognises Atmosphere Core’s development journey, which has expanded beyond its established Maldivian portfolio into new destinations and concepts. Most recently, the company marked its debut in Europe with the opening of BORGO MONCHIERO HERITAGE by Atmosphere in Italy, while continuing to develop its pipeline of new hospitality projects across key markets.
Commenting on the recognition, Salil Panigrahi, Managing Director at Atmosphere Core, said: “We are honoured to receive these two recognitions at the South Asian Travel Awards 2026. They reflect the dedication of our teams across our resorts, offices and development projects, and the trust of our guests, partners and industry colleagues. As we continue to grow, our focus remains on creating meaningful hospitality experiences while developing brands and destinations with a clear sense of identity and purpose.”

The South Asian Travel Awards are among the region’s recognised platforms celebrating achievements across the travel, tourism and hospitality sectors. The 2026 awards recognise organisations and individuals demonstrating excellence and contribution to the industry across South Asia.
The two SATA 2026 recognitions add to Atmosphere Core’s growing list of industry accolades and mark another milestone in the group’s continued development as an international hospitality company.
Featured
Reethi Faru Resort reveals festive line-up of dining, entertainment and island experiences
Reethi Faru Resort has welcomed the festive season with its annual Fruit Mixing Ceremony, marking the beginning of a programme of celebrations, activities and experiences for guests visiting the resort during the Christmas and New Year period.
The resort has prepared a series of festive events and activities catering to guests of different ages and interests. Families will have the opportunity to participate in Christmas tree decorating, creative workshops and gingerbread house making, while couples can enjoy evening walks along beaches decorated with festive lights.
The festive programme will include a Christmas dinner and a New Year’s Eve gala, followed by a DJ party to welcome 2027. Guests will also be able to participate in coral planting activities alongside a marine biologist, providing an opportunity to learn about the island’s marine ecosystem and contribute to conservation efforts.
For guests seeking relaxation, the resort will offer yoga sessions and spa treatments, while those interested in outdoor activities can participate in water sports, island excursions, sports challenges and PADI diving experiences conducted by certified instructors.
Other events scheduled during the festive period include Reethi Faru Resort’s anniversary celebration, a Christmas Tree Lighting Ceremony and the arrival of Santa Claus. The programme will also feature live music, Maldivian cultural performances, outdoor movie nights and a selection of dining experiences.
According to the resort, the festive programme has been designed to bring together traditional Christmas and New Year celebrations with activities that highlight the Maldives’ natural environment and cultural heritage.
Through its combination of festive events, recreational activities, marine conservation initiatives and dining experiences, Reethi Faru Resort aims to provide guests with opportunities to celebrate the holiday season while experiencing island life in the Maldives.
News
Banyan Tree Vabbinfaru unveils ‘The Secret Underwater Garden’ festive celebrations
This festive season, Banyan Tree Vabbinfaru unveils The Secret Underwater Garden, a celebration inspired by the extraordinary marine world flourishing beneath its shores. From 22 December 2026 to 7 January 2027, the resort invites travellers to celebrate above and beneath the surface through experiences that honour Maldivian cultural heritage, marine preservation, culinary delight and restorative wellbeing.
Celebrating Maldivian Heritage and Local Traditions
The festivities begin on 22 December with a Christmas tree decoration workshop led by resident artist Abdulla, celebrating local creativity, followed by a beachfront Christmas Tree Lighting Ceremony.
Throughout the season, cultural experiences offer a closer connection to traditions that have shaped island life for generations. From traditional sandbank shore fishing and Maldivian cooking classes to the powerful rhythms of Bodu Beru, each experience celebrates the country’s living heritage and the spirit of its people.
On 1 January, a Festive Maldivian Night with Bodu Beru brings together traditional island flavours and cultural performances, welcoming the New Year with the warmth of Maldivian hospitality.

Festive Culinary Celebrations Above the Surface
From the vibrant marine world beneath the surface to elegant celebrations overlooking the Indian Ocean, Banyan Tree Vabbinfaru brings the festive spirit to life throughout the island.
Culinary experiences celebrate the art of gathering, from refined Japanese gastronomy at the award-winning Madi Hiyaa and signature Thai flavours at Saffron to Maldivian-inspired dining, interactive cooking classes and festive mixology.
The festivities culminate in an elegant Christmas Eve Dinner and a glamorous New Year Gala Dinner on Naiboli Beach, where exquisite gastronomy, a cosy beachfront ambience and sparkling moments set the stage for a spectacular countdown to 2027 beneath the Maldivian stars.

Giving Back to the Ocean, Inspiring Future Guardians
At the heart of The Secret Underwater Garden is the resort’s longstanding commitment to marine conservation. Home to the Maldives’ first resort-based Marine Lab, established in 2004, Banyan Tree Vabbinfaru invites travellers to engage in meaningful preservation activities alongside its marine biologists.
A signature highlight, Christmas Tree Coral Planting on 25 December, transforms a festive symbol into a contribution towards restoring the island’s house reef. Other experiences include Save The Reef, Citizen Science snorkelling, educational marine talks and coral micro-fragmentation sessions, connecting travellers with the island’s marine ecosystem.
For little explorers, the new Junior Ocean Guardian programme introduces the wonders of marine life through educational workshops led by the Marine Lab team, inspiring curiosity, ocean awareness and a sense of environmental responsibility from an early age.

Ocean Adventures and Island Discoveries Under The Surface
Beyond the reef, the festive programme celebrates the natural beauty of the Maldives through ocean excursions and island adventures.
Festive Dolphin Cruises offer opportunities to see dolphins in their natural habitat, while Kahan’bhu sunset cruises reveal the beauty of the Maldivian horizon. Traditional fishing excursions, private big-game fishing and day cruises invite further exploration of the surrounding waters.
For adventure seekers, Christmas diving, windsurfing, sailing, jet skiing and Ride & Slide experiences bring excitement to the lagoon. An Island-to-Island Swim between Banyan Tree Vabbinfaru and its sister resort Dhawa Ihuru celebrates movement and connection with the ocean, while beach volleyball, football and playful island activities create moments of togetherness.

A Season of Wellbeing and Gratitude
Amid the festive celebrations, Banyan Tree Vabbinfaru offers moments to slow down, reconnect and restore inner balance. From sunrise and sunset yoga by the ocean to immersive outdoor wellbeing experiences, self-care massage workshops and personalised wellness rituals, each experience nurtures a deeper connection with oneself and nature.
On 31 December, the Year-End Gratitude Meditation offers a moment of reflection by the ocean, encouraging participants to appreciate the passing year and welcome new beginnings with mindfulness and intention.
The festive season draws to a close on 7 January 2027 with an Orthodox Christmas Party, marking the final chapter of The Secret Underwater Garden – a season of meaningful connections, cultural discovery, ocean preservation and gratitude, capturing the true essence of the Original Maldives.

For reservations and further information, visit the resort’s website or email reservations-vabbinfaru@banyantree.com.
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