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Starwood debuts the ultimate new travel app on iOS7

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SPG AppMaldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.  Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

 “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

 Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services.  Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.

 SPG App for iPad:

The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience.  Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.

Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from  high-end travel or shelter magazines.

“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind.  We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”

 App Highlights:

  • Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
    • Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
  • SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
  • Fast and easy personalized booking: A secure area stores credit card  information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel.  Perfect for researching your next escape.
  • Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.   

“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands.  We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”

Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.

Culture

Sirru Fen Fushi celebrates Eid with focus on heritage and guest experiences

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Eid at Sirru Fen Fushi Private Lagoon Resort unfolded this year as a heartfelt celebration of connection, reflection, and Maldivian heritage, bringing guests together through two days of meaningful experiences designed to honour the spirit of the holiday.

From the first morning of Eid, families gathered over generous breakfast spreads and continued to reconnect throughout the day with celebratory dining offerings that wove together shared traditions and island flavours. As evening arrived, the resort invited guests to slow down under the open sky–stargazing by the shoreline, floating sound- healing sessions by the lagoon, and gentle sunrise and sunset yoga created quiet spaces for gratitude and presence.

The festivities continued across the island with immersive activities for all ages. Guests joined friendly football matches and a junior football camp, explored new skills in hands-on cooking classes, centred mind and body through Muay Thai practice, and took part in light-hearted competitions such as kayaking and archery. Beyond the resort, those eager to discover local life ventured on guided island visits, while evenings resonated with Maldivian folklore storytelling and the rhythm of the traditional Boduberu performance, bringing the cultural heartbeat of Eid to life.

Honouring Maldivian Heritage

A highlight of this year’s celebrations was the Eid cultural showcase at Raha Market on the 20th of March. The space was transformed into a traditional Fange, a handcrafted palm-thatched hut, where guests could explore skills and tools that once formed the backbone of daily life across the Maldives.

Artisans demonstrated Hanu lathe, how it is used in the sharpening of the Kathivalhi chopping blade, and the versatile Furoa axe, offering insight into craftsmanship passed down through generations. Guests observed the intricate Roanu Veshun technique of coir rope braiding and the delicate Fangi Vinun craft of weaving coconut fronds into kajan roofing, a once-essential, fully renewable building material.

The experience continued with traditional hand-milling of grains–wheat, finger millet, and rice, recalling a time before modern conveniences. The hut glowed with the warm flicker of Faanoozu oil lamps, a reminder of the simplicity of island life before the arrival of electricity.

No Maldivian celebration is complete without hedhika, and guests enjoyed freshly prepared favourites such as gulha, bajiya, masroshi, and keemiya, each carrying the flavours of home kitchens and long-held family recipes.

A Night to Remember

Children brought joyful energy to the festivities with a special Eid parade, filling the island with colour and excitement. As the evening closed, guests gathered along the shoreline to watch the Eid moon rise over the ocean–a quiet, luminous moment that captured the essence of the celebration: gratitude, unity and the timeless beauty of island life.

This year’s Eid at Sirru Fen Fushi Private Lagoon Resort was more than an event, it was a shared experience woven from culture, community, and the simple joy of being together. The resort looks forward to welcoming guests again next year to continue this cherished tradition.

For further information and reservations, please visit https://sirrufenfushi.com/ or contact reservations@sirrufenfushi.com.

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Culture

Sun Siyam Olhuveli celebrates Eid with beach fiesta and cultural performances

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Sun Siyam Olhuveli marked the joyous occasion of Eid Al Fitr on 20th March 2026 with a spirited celebration that brought team members together in a lively showcase of unity, culture, and camaraderie. Set against the backdrop of the resort’s sun-drenched shores, the Eid Beach Fiesta transformed the Water Sports Beach into a lively hub of laughter, friendly competition, and shared moments, reinforcing the strong sense of community that defines the resort.

The celebration featured a series of engaging activities including classic beach games such as the wheelbarrow race, three-legged race, water bucket challenge, and the playful “Kukudu Koo” catch-the-chicken challenge, as highlighted in the event programme. These light-hearted competitions encouraged collaboration across departments, breaking routines and fostering meaningful connections beyond the workplace.

Eid in the Maldives is a time of togetherness and celebration, marked by communal prayers, festive meals, and gatherings with family and friends. Inspired by these traditions, Sun Siyam Olhuveli embraced the spirit of Eid through shared joy, cultural moments, and meaningful connections.

As part of the evening festivities, key team members took to the stage at the Lagoon to perform traditional Boduberu, offering guests an authentic cultural experience and marking the celebration with rhythm, energy, and island spirit.

“At Sun Siyam Olhuveli, our people are at the heart of everything we do. Celebrations like Eid Al Fitr are not only about honoring tradition but also about nurturing the connections that make our workplace feel like a community,” said Ahmed Shazeen, Director of Human Resource at Sun Siyam Olhuveli. “It is these shared experiences that elevate team spirit and create a positive environment where everyone thrives.”

As part of the Lifestyle Collection under the House of Siyam, Sun Siyam Olhuveli continues to champion a culture where meaningful experiences extend beyond guests to include its dedicated team members. The Eid celebration stands as a reflection of this ethos, where culture, connection, and a touch of playful energy come together seamlessly on island time.

To discover more upcoming events and experiences at Sun Siyam Olhuveli, please visit the resort’s website.

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Culture

Fushifaru Maldives showcases Maldivian culture through Eid celebrations

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Fushifaru Maldives marked Eid al-Fitr with a series of cultural experiences aimed at showcasing Maldivian heritage and community values, as part of its “Moments of Kindness” initiative.

The resort organised activities designed to reconnect guests with traditional island life, placing a focus on cultural authenticity and community engagement. According to the resort, the initiative sought to revive elements of Maldivian traditions and present them in an interactive format for both international visitors and the local community.

A key highlight of the celebrations was a dedicated Maldivian Night, which featured a live demonstration of Malayfaiy, a traditional communal cooking practice. The experience was complemented by shisha offerings and cooking demonstrations, providing guests with insight into historical culinary techniques and social customs in the Maldives.

The evening also included a Maldivian buffet showcasing a range of local dishes, giving guests the opportunity to experience traditional flavours in a curated setting.

Fushifaru Maldives stated that the programme aimed to create meaningful connections through shared cultural experiences, while preserving and promoting local traditions within a resort environment.

The Eid celebrations form part of the resort’s broader efforts to incorporate elements of Maldivian identity into guest experiences, aligning with growing industry emphasis on cultural sustainability and community-oriented tourism.

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