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Starwood debuts the ultimate new travel app on iOS7

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SPG AppMaldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.  Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

 “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

 Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services.  Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.

 SPG App for iPad:

The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience.  Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.

Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from  high-end travel or shelter magazines.

“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind.  We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”

 App Highlights:

  • Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
    • Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
  • SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
  • Fast and easy personalized booking: A secure area stores credit card  information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel.  Perfect for researching your next escape.
  • Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.   

“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands.  We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”

Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.

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W Maldives sets coral restoration benchmark with Sea of Stars activation

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Following the launch of SEA OF STARS, W Maldives has successfully concluded a landmark week of sustainability-driven experiences that brought guests, marine experts, and the resort team together in celebration of ocean conservation and creativity.

The event kicked off on 26 October with an exclusive screening of Peixinho (Little Fish) at FIRE, hosted by award-winning wildlife filmmaker and conservation biologist, Kaushiik Subramaniam. The film, a moving story of ocean stewardship and intergenerational change, was followed by a mix-and-mingle session where guests connected with Kaushiik to discuss the power of storytelling in inspiring environmental action, along with the MARS Sustainable Solutions team on the reef restoration project.

The momentum carried into the following days as the W Maldives team, led by the resort’s Sustainability Manager, Harald Schaller, together with MARS Sustainable Solutions, completed the installation of 400 Reef Stars and 6,000 coral fragments across the resort’s house reef on 28 and 29 October. Guests joined the marine biologists in assembling and deploying the hexagonal reef structures, turning collaboration into tangible impact. The two-day reef star creation and installation marked a key milestone in one of the Maldives’ largest coral restoration projects.

“With all Reef Stars successfully installed, we’re excited to see this restored reef become a thriving ecosystem,” says Kate Janetski, Marine Program Lead for Maldives & Caribbean and Global Training Manager at MARS Sustainable Solutions. “The partnership with W Maldives shows what can happen when science, hospitality, and community come together for a shared purpose. Seeing guests and the resort team work side by side to restore this reef is a powerful reminder that protecting our oceans can be a collective and inspiring experience.”

With the success of SEA OF STARS, W Maldives is setting its sights even higher, Under the vision of Amila Handunwala, the resort’s General Manager and Chair of the Marriott Maldives Business Council, this activation marks just the beginning of a wider movement to make W Maldives, and eventually, Marriott International properties in the Maldives, a driving force in coral restoration across the archipelago.

“Our reef has always been the heart of W Maldives,” says Amila Handunwala. “SEA OF STARS is more than a single event, it’s the spark of a long-term journey. Our goal is to strengthen W Maldives’ stance as a leader in marine restoration and to extend this initiative to other Marriott resorts in the Maldives. Together, we can make a meaningful difference and set a new benchmark for sustainability in hospitality.”

The W Maldives team will continue to collaborate with MARS Sustainable Solutions to monitor coral growth and reef resilience in the coming months and years. Guests are also invited to be part of this journey by joining guided house reef snorkeling sessions with the resort’s marine biologist to learn more about the ongoing coral restoration program.

This initiative is part of W Maldives’ evolving and growing sustainability strategy, which extends beyond its reef restoration work. The resort continues to enhance its biogas plat, waste management system, and solar energy operations, building a more self-sustaining and environmentally conscious island ecosystem. Each initiative reflects the resort’s approach to modern luxury, one that connects guests to nature through innovation, community, and car.

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Cinnamon Hotels & Resorts Maldives launches biggest Black Friday sale with up to 80% off, free transfers

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Cinnamon Hotels and Resorts Maldives has launched its most significant Black Friday offer to date, giving travellers the chance to experience the Maldives with exceptional value. With up to 80% off stays and complimentary round trip transfers, the promotion brings the beauty of the Maldives within closer reach for guests seeking turquoise lagoons, soft white sands, and the signature warmth of the brand’s hospitality.

This year’s Black Friday promotion also includes a selection of Book Direct Benefits available once during the stay. Guests may choose from exclusive dining experiences, spa treatments, marine excursions, or resort credits depending on the property, enabling them to personalise their island holiday with added value.

Set in the sparsely populated Vaavu Atoll, Cinnamon Velifushi Maldives offers guests uninterrupted access to abundant marine life, a wide lagoon, and expansive ocean views. Its contemporary overwater villas and strong culinary positioning, including the acclaimed Marlin Restaurant, make it ideal for travellers seeking tranquillity with a touch of adventure. Guests booking direct can further enhance their stay with experiences such as a dolphin watching excursion, one of the resort’s available Book Direct Benefits, offering the chance to witness pods of spinner dolphins in their natural habitat. View offer.

Spanning a spacious island, Cinnamon Dhonveli Maldives is ideal for families and travellers seeking a lively atmosphere, offering a range of activities for both adults and children, from water sports to guided excursions. Its close proximity to Malé makes it a convenient choice for both long and short stays. Guests booking direct can enhance their experience with a swim and snorkel excursion, one of the available Book Direct Benefits, providing the chance to explore vibrant coral reefs and marine life. View offer.

Now elevated as a five star adults only island, Cinnamon Hakuraa Huraa Maldives offers a peaceful escape shaped by expansive white sand banks and a distinctive split island concept. Designed for travellers seeking quiet seclusion and an unhurried pace, it is an ideal choice for couples. Guests booking direct can indulge in a 45 minute spa treatment, one of the available Book Direct Benefits, for a rejuvenating experience that blends traditional techniques with ocean view serenity. View offer.

Recognised for its easily accessible house reef, Ellaidhoo Maldives by Cinnamon is well suited for divers and snorkellers eager to explore marine life directly from the resort. Its strong diving heritage and intimate island layout make it a favourite among underwater enthusiasts. Guests booking direct can enjoy a sunset fishing excursion, one of the available Book Direct Benefits, offering the chance to experience Maldivian waters as the sun sets over the horizon. View offer.

The Black Friday offer applies to a minimum stay of four nights. Booking is valid from 18 November to 4 December 2025 and stay dates run from 18 November 2025 to 30 November 2026. At Cinnamon Dhonveli Maldives, stay dates are available until 31 March 2026 due to renovation schedules.

Travellers seeking more information or wishing to make a reservation may visit the dedicated Black Friday page here

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Milaidhoo introduces new spa menu featuring exclusive, innovative treatments

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Milaidhoo Maldives has announced the launch of its new Serenity Spa menu, introducing a collection of therapies designed to support physical and mental wellbeing. The refreshed menu encourages guests to relax, reconnect and experience moments of calm on the boutique island.

Set above the turquoise waters of the Baa Atoll UNESCO Biosphere Reserve, Serenity Spa offers an elevated setting for rest and renewal. With four overwater treatment suites and an oceanfront yoga pavilion, the spa provides an environment where guests can slow down and unwind. From facials and body treatments to massages, each experience is crafted to guide guests towards a sense of inner peace.

Wellbeing at Milaidhoo follows a holistic philosophy, drawing on natural elements and time-honoured healing traditions. The new therapies reflect this approach, offering intuitive, personalised care that aims to restore balance. Each treatment is designed with the understanding that wellness is individual, and the spa team tailors every session to meet the guest’s specific needs.

A highlight of the new menu is the LYMA Laser, a skin treatment available exclusively at Milaidhoo in the Maldives. Using advanced technology, the LYMA Laser promotes skin regeneration, reduces fine lines and improves overall tone, providing visible results without invasive procedures. Guests can enjoy the treatment while taking in the soothing atmosphere of the island.

The updated spa menu also features treatments using premium products from Natura Bissé, Aromatherapy Associates and Obsidian Skincare for Men, selected for their quality and effectiveness. Locally inspired remedies, informed by island traditions, complement the offering, bringing together authenticity and contemporary wellbeing. Milaidhoo has also partnered with Margaret Dabbs London to introduce its globally recognised nail and grooming services to the resort.

Personalisation remains central to Milaidhoo’s approach to wellbeing. This extends beyond the spa to include nourishing cuisine and opportunities for digital disconnection, encouraging guests to experience the island at an unhurried pace. The aim is to create an atmosphere where relaxation emerges naturally.

Serenity Spa is positioned not only as a place for pampering but as a refuge for reflection and reconnection. It offers guests the chance to engage with the island’s calming environment and rediscover a sense of equilibrium.

Guests wishing to explore the full menu of treatments can download the new Serenity Spa brochure, which outlines the complete range of offerings available at the spa.

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