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Starwood debuts the ultimate new travel app on iOS7

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SPG AppMaldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.  Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

 “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

 Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services.  Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.

 SPG App for iPad:

The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience.  Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.

Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from  high-end travel or shelter magazines.

“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind.  We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”

 App Highlights:

  • Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
    • Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
  • SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
  • Fast and easy personalized booking: A secure area stores credit card  information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel.  Perfect for researching your next escape.
  • Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.   

“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands.  We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”

Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.

Featured

Love loud and laid-back: Valentine’s Day across CROSSROADS Maldives

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At CROSSROADS Maldives, Valentine’s Day is designed as a full-day celebration that extends beyond a single romantic dinner, unfolding instead as a journey of connection, creativity and shared discovery. Set across two interconnected islands linked by a tranquil lagoon, the destination invites couples to shape their own rhythm of romance, moving fluidly between moments of energy, playfulness and quiet reflection.

Located just 15 minutes by speedboat from Malé, CROSSROADS Maldives offers a multi-island Valentine’s escape that combines barefoot island living with a contemporary sense of togetherness. From sunrise through to starlight, couples are encouraged to explore experiences that engage both body and mind.

At SAii Lagoon Maldives, Curio Collection by Hilton, the day begins with a sunrise couple’s fitness run along the shoreline, followed by guided snorkelling experiences and pool-based wellness sessions. As the pace builds, playful activities take centre stage, including aqua zumba, beach and pool volleyball, water polo and a light-hearted couple’s “Amazing Race” around the island.

Creative expression forms an integral part of the programme, with hands-on workshops such as coconut painting, tie-dye art, cocktail and mocktail masterclasses, and relaxed karaoke sessions at the swim-up bar. For couples seeking slower, more intimate moments, SAii Spa offers extended Valentine’s journeys for two, featuring shared rituals, massages, facials and private bathing ceremonies, concluding with champagne and chocolate indulgences.

One of the most personal experiences takes place at the clay studio at The Marina @ CROSSROADS, where couples spend time shaping a single ceramic piece together. The finished item is kiln-fired and, if guests depart before completion, shipped to their home as a lasting keepsake of their time together.

Across the lagoon, Hard Rock Hotel Maldives presents a contrasting atmosphere with its Love Loud, Live Proud Valentine’s programme. Dance-led fitness sessions, couple-focused pool games and sunset partner yoga transition into beachfront dining, live music and Latin-inspired performances beneath the night sky.

As part of the celebrations, Hard Rock Hotel Maldives has introduced the LOVE ROCKS Valentine’s offer, providing couples with the opportunity to extend their stay beyond the day itself. The offer includes savings of up to 35 per cent, with bookings available from 12 January to 10 February 2026 for stays between 10 February and 31 March 2026.

As evening falls, Valentine’s dining experiences unfold across the destination’s beach and open-air venues, ranging from intimate multi-course dinners and relaxed barbecues to DJ-led beach parties at Hard Rock Cafe. Rather than centring on a single moment, Valentine’s Day at CROSSROADS Maldives is defined by a series of experiences chosen by each couple, allowing the celebration to feel personal, flexible and unhurried.

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Featured

Banyan Tree Vabbinfaru blends romance and wellbeing in February Valentine’s programme

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This February, Banyan Tree Vabbinfaru invites travellers to celebrate love through a series of intimate and thoughtfully curated Valentine’s experiences, set against the natural beauty of the Original Maldives, where romance, inner renewal and mindful presence unfold with ease.

From 10 to 14 February 2026, the resort presents a refined Valentine’s programme designed for couples seeking meaningful connection and timeless romance. Central to the celebration is destination dining on a private sandbank, where an exclusive Valentine’s dinner is served on a secluded stretch of white sand, surrounded by the Indian Ocean. Beneath the stars and by candlelight, couples are invited to savour a carefully curated menu in an atmosphere of quiet intimacy.

Romance is further elevated at Madi Hiyaa, the resort’s Japanese restaurant, with a specially crafted four-course Valentine’s menu. The experience begins with a rose-inspired sparkling welcome cocktail, setting an elegant tone for the evening. At Naiboli Bar, candlelit tables, subtle Valentine’s touches and live music create an unhurried evening by the sea, allowing guests to linger and connect.

On 14 February, couples may deepen their celebration at the award-winning Banyan Tree Spa through the Romantic Spa Retreat, a 120-minute experience designed for reconnection. Guests may choose between Sunrise Nourished or Sunset Relief, each combining a signature body healer, a full-body massage and a mini facial, complemented by light refreshments enjoyed in the privacy of the spa pavilion.

Throughout February, Banyan Tree Vabbinfaru also offers the “From Stress to Stillness” wellbeing journey, inviting guests to restore balance through a personalised consultation and a thoughtfully curated programme that includes Auricular Therapy, Counter Tech Move rituals and Yogic Sleep (Yoga Nidra). Rooted in understated elegance and a holistic philosophy of wellbeing, the month becomes an invitation to celebrate love while fostering calm, reflection and mindful presence.

Valentine’s celebrations extend to Dhawa Ihuru, where couples are invited to mark the occasion through relaxed moments by the sea. On 14 February 2026, guests are welcomed at Velavani Bar with a rose sparkling Valentine’s drink before continuing the evening at Riveli Restaurant, where a special Valentine’s sweet corner adds a romantic highlight to the dining experience. Throughout the month, guests may also unwind at 8lements Spa, where soothing treatments encourage relaxation, balance and quiet renewal, complementing the spirit of the season.

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Excursions

Manta season experience returns as InterContinental Maldives Maamunagau announces 2026 retreat

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InterContinental Maldives Maamunagau Resort has announced the dates for its 2026 Manta Retreat, following the programme’s strong reception in recent years. The retreat will take place from 24 to 27 March 2026, coinciding with the Maamunagau manta season, when juvenile manta rays are commonly sighted in the resort’s lagoon just offshore.

The resort will once again partner with The Manta Trust, one of the world’s leading manta ray research organisations, to co-host the retreat and offer guests an immersive, educational experience centred on marine conservation. The programme is designed for travellers seeking purpose-led experiences and a deeper understanding of manta rays within their natural environment.

Located on the edge of a UNESCO World Biosphere Reserve and adjacent to a known juvenile manta ray aggregation site, InterContinental Maldives Maamunagau provides direct access to key research and observation areas. During the retreat, guests will be able to participate in guided reef snorkelling, manta excursions led by The Manta Trust, coral restoration and planting workshops, and a series of educational sessions. Participants will also have the opportunity to adopt and name a manta ray as part of the conservation initiative.

The partnership between InterContinental Maldives and The Manta Trust has been in place since 2019. The retreat will be led by The Manta Trust’s base leader, Meral Hafeez, who will guide guests through manta ray encounters while sharing insight into the organisation’s ongoing research and conservation efforts in the surrounding waters. The programme offers participants a behind-the-scenes look at the daily work of the research team, including observing and recording manta ray behaviour.

In 2023, Maamunagau Lagoon was recognised as an Important Shark and Ray Area (ISRA), identifying it as a vital habitat for manta rays and a priority conservation site. The lagoon continues to serve as a key research area for The Manta Trust, allowing guests to observe manta rays in their natural environment within close proximity to the resort. Certified divers are also catered for, with access to dedicated dive sites where manta ray cleaning stations can be observed, highlighting the complex marine ecosystems of the Maldives.

Beyond the retreat activities, guests can enjoy the resort’s overwater villas, unwind at AVI Spa, or explore its range of dining experiences.

The participation fee for the Manta Retreat is USD 1,550++ per night, per room, based on double occupancy, with a minimum stay of four nights. The package includes one manta ray research trip, guided house reef snorkelling, manta ray adoption, educational workshops, and accommodation in a luxury villa or residence on a half-board basis.

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