News
Starwood debuts the ultimate new travel app on iOS7
Maldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.
“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”
Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.
SPG App for iPad:
The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.
Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.
“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind. We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”
App Highlights:
- Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
- Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
- SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
- Fast and easy personalized booking: A secure area stores credit card information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel. Perfect for researching your next escape.
- Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.
“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands. We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”
Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.
Featured
Baros Maldives sets festive calendar of dining, culture and marine experiences
Baros Maldives will welcome guests for its festive season from 22 December 2026 to 7 January 2027, with a programme centred on the island’s natural surroundings, Maldivian heritage and a series of culinary, marine and cultural experiences.
The programme will combine Christmas and New Year traditions with activities inspired by island life, including ocean excursions, local cultural experiences, festive dining and wellbeing sessions.
The season will begin with a Christmas Tree Lighting ceremony, followed by a series of activities introducing guests to festive traditions and Maldivian culture. These will include a Christmas cookie workshop, an Ocean, Coconut & Spice cooking class, a Maldivian Heritage Evening and an Island Christmas Market.
Marine experiences will remain a central part of the festive programme. Guests will be able to join a Sunrise Nooma sailing experience, take part in fishing trips at sunrise or twilight, explore the house reef with the resort’s marine team or join a dolphin-watching cruise.
Private yacht excursions, visits to local islands and trips to Malé will also be available for guests wishing to explore beyond the resort.
Baros Maldives will also offer a series of culinary experiences throughout the festive period. These will include a Sake Pairing Dinner, a Great Gatsby-themed five-course dinner and a Champagne Dinner inspired by the Seven Seas.
Other dining experiences will include a Butcher’s Block buffet, an Omakase tasting lunch and a Master Chef Tuna Carving Show & Tasting. Guests will also be able to take part in wine discovery experiences, cocktail-making sessions and an Island Crafted Cocktails programme.
On Christmas Eve, guests will gather at The Lighthouse for a cocktail reception before continuing to Lime for the Christmas Eve Gala Dinner.
Christmas Day will feature breakfast, festive activities and time for guests to enjoy the beach, lagoon and other island experiences with family and friends.
New Year’s Eve celebrations will begin with a cocktail reception, followed by a Gala Dinner, live entertainment and the countdown to 2027.
New Year’s Day will start with a celebratory brunch, followed by a selection of wellbeing and dining experiences. These will include a beachfront degustation dinner accompanied by live violin and saxophone performances.
Younger guests will also have a dedicated programme of festive activities, including mocktail-making, Christmas cookie workshops and island-based activities designed for families and children.
Throughout the season, Baros Maldives will host live music, marine presentations, yoga and meditation sessions alongside its wider programme of dining, recreation and ocean experiences.
The festive programme is intended to reflect the character of Baros Maldives by combining Christmas and New Year celebrations with the island’s marine environment, culinary offering and Maldivian culture.
Featured
Niva Kuramathi announces ‘A Tropical Festive Season’ for year-end celebrations
From 21 December 2026 to 1 January 2027, Niva Kuramathi will mark the festive season with “A Tropical Festive Season”, a programme of dining, entertainment, outdoor activities and family experiences shaped around the island setting.
The programme will make use of Kuramathi’s natural surroundings, including its house reef and sandbank, alongside its 12 restaurants and seven bars.
The festivities will begin on the evening of 21 December with a Christmas Tree Lighting ceremony on the sandbank. Guests will be welcomed with drinks and live music at sunset, followed later in the evening by a traditional Bodu Beru performance.
On 28 and 29 December, the resort will host a traditional Maldivian Market, featuring Bodu Beru drumming, a folklore parade and locally made artisanal crafts.
Christmas Eve festivities
Christmas Eve celebrations will begin on the sandbank at sunset, with welcome drinks and Christmas carols. Santa Claus and his elves will also make an appearance before guests gather for a gala buffet dinner.
The evening will conclude with an outdoor screening of a classic Christmas film under the stars.

Countdown to 2027
New Year’s Eve celebrations will begin at sunset with cocktails on the sandbank.
A gala dinner will then be served across Farivalhu, Malaafaiy and Haruge restaurants before the countdown to 2027. Fireworks will mark the arrival of the New Year, while live music and DJ performances will continue at Fung Bar and Sand Bar.
Festive activities
Throughout the festive period, Niva Kuramathi will offer a programme of recreational, culinary and entertainment activities.
Guests will be able to take part in moonlit yoga sessions on the sandbank, sand sculpting, Sip & Paint evenings for couples and fire dance performances.
Sporting activities will include beach volleyball, a football match between the Niva Kuramathi team and guests, as well as kayak, pedal boat and stand-up paddleboard races.
The entertainment programme will also include wine tastings, karaoke, music trivia, live music and DJ evenings.
Cooking classes will be held at Kobe, where guests will be able to take part in sessions centred around the restaurant’s open kitchen experience.
The festive programme is designed to allow guests to participate in scheduled activities while also having the option to spend time at leisure.
The season will conclude on 1 January 2027 with a late-morning brunch and the first house reef dive of the year.
Festive programme for children
Bageecha Kids Club will host a separate festive programme for younger guests, combining recreation, creative activities and environmental learning.
Activities will include treasure hunts, splash pad games, cookie-making, arts and crafts, eco workshops, nature exploration, holiday films, karaoke, bracelet-making and gardening in the resort’s hydroponic garden.
Children will also be able to take part in scavenger hunts, mini-Olympic games, yoga and disco dancing, as well as shared lunches and dinners with other young guests.
On Christmas Eve, the programme will begin with a family photograph session, followed by gingerbread house decorating, writing letters to Santa, a palm-leaf handicraft workshop and outdoor games.
Christmas morning will feature a pyjama party with musical games and pool activities. Later in the day, families will gather at Athiri Deck to welcome Santa Claus, who will distribute gifts to children.
New Year’s Eve activities for younger guests will take place during the afternoon, with music and games around the pool followed by a children’s disco as part of the resort’s final celebrations of 2026.
News
Atmosphere Core unveils ONE BANYAN Amaraa Faru as 10th Maldives resort
Atmosphere Core, a leading hospitality company with roots in the Maldives, announces the signing of its 10th resort in the archipelago nation, ONE BANYAN Amaraa Faru An Atmosphere Hotel, Maldives, set to open in March 2027. Housed within the Atmosphere Hotels & Resorts brand, the property will be positioned under the ‘An Atmosphere Hotel’ sub-brand and will be the first resort in the ONE BANYAN series of co-branded island resorts in the Maldives bringing a distinctive and independent character to the portfolio.
Commenting on the announcement, Salil Panigrahi, Co-Founder and Managing Director of Atmosphere Core, said, “As demand for the Maldives continues to grow and diversify, we are seeing travellers seek stays that are luxurious yet tailored to their individual needs, and purchasing decisions increasingly shaped by the quality of experiences rather than amenities and services alone. With Amaraa Faru, we bring our brand ethos of ‘A New Experience Awaits’ to life, while also responding to this evolving demand. At this resort, guests can look forward to a lavish yet grounded sophistication inspired by the natural rhythm, culture and people of the islands.”
ONE BANYAN is conceived as a unique co-branded concept within Atmosphere Hotels & Resorts, designed to bring together individual resort identities while allowing each property to retain its own character. The name Amaraa Faru brings together two cultural references with ‘amaraa’ inspired by the Sanskrit word associated with eternity or immortality, while ‘faru’ means reef in Dhivehi, evoking a connection with marine life and the ocean.
The first of the series, ONE BANYAN Amaraa Faru, will offer freedom and flexibility rather than overly formal luxury. As ‘An Atmosphere Hotel’ sub brand, it is shaped by the spirit of its place, with a distinctive story, rhythm and sense of belonging. The concept is designed for today’s free-spirited explorer, responding to a growing desire for experiences that feel inspiring and have a lasting impact.

An Authentically Maldivian Setting
Promising enriching, immersive and authentic moments, ONE BANYAN Amaraa Faru will become the 9th resort worldwide within the Atmosphere Hotels & Resorts brand. It is in Kaafu Atoll, accessible via a 45-minute speedboat transfer from Velana International Airport. Framed by wide, luminous lagoons in layered shades of blue and green, the island lends itself to unhurried days by the water. Guests will have the privilege of an indulgent Holiday Plan, a signature of the Atmosphere Hotels & Resorts brand, encompassing dining, wellness, snorkelling and other tropical activities, all tailored to meet the most discerning expectations.

A Distinctive, Contemporary & Nature-Inspired Aesthetic
Aesthetics at Amaraa Faru will offer a fresh, contemporary design expression, introducing a new design language within the Atmosphere Hotels & Resorts portfolio. Rooted in the island’s surrounding marine world, the design will draw inspiration from traditional palm-leaf craftsmanship, where coconut and palm fibres are woven into functional art. This traditional craft will be reinterpreted through couture elegance, with natural materials, locally influenced textures, Art Deco touches and eco-conscious finishes layered into a soothing palette of crème and soft greens.
Guests will choose from 118 beach and overwater villas, ranging from 100 m² standard beach villas to 164 m² family beach villas and 117 m² overwater villas, each with a private pool. Fluid indoor and outdoor spaces will create effortlessly stylish retreats, inviting guests to immerse themselves in the island’s natural rhythm.
An all-day dining restaurant will anchor the culinary offering, complemented by a relaxed main pool bar and three speciality restaurants offering diverse culinary experiences, ranging from vibrant Argentinian cuisine to a charming overwater Japanese dining experience.
Additional facilities will include a sprawling kids’ club, an ocean-view gym and fitness centre, a dive and water sports centre, and a promenade-style retail space. A spa and wellness centre by the company’s award-winning brand, ELE|NA Ayur, with overwater treatment rooms, a 40 m² saltwater pool, and sauna and steam facilities will round out the resort’s facilities.

Contemporary & Intuitively Innovative Experience
Technology will be seamlessly integrated throughout the guest journey. At its heart, the resort will foster a service culture that is smart, original and elevated. Resulting in a relaxed and elegant environment — modern in spirit yet grounded in the warmth and hospitality for which the brand is known.
Amaraa Faru will also incorporate solar energy solutions, water conservation systems, and a no-plastics approach, including in-house glass water bottling, aligning with Atmosphere Core’s broader commitment to sustainability.

A New Chapter for Atmosphere Core
Founded in 2013, Atmosphere Core has built a strong presence in the Maldives with nine operational resorts across three brands and two developments in the pipeline, including ONE BANYAN Amaraa Faru An Atmosphere Hotel. The company’s international journey continues with a heritage hotel now open in India and Italy, along with plans for over 20 upcoming properties across Europe and South Asia.
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