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Starwood debuts the ultimate new travel app on iOS7

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SPG AppMaldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.  Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

 “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

 Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services.  Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.

 SPG App for iPad:

The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience.  Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.

Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from  high-end travel or shelter magazines.

“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind.  We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”

 App Highlights:

  • Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
    • Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
  • SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
  • Fast and easy personalized booking: A secure area stores credit card  information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel.  Perfect for researching your next escape.
  • Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.   

“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands.  We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”

Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.

Culture

Where Maldivian culture lives on: Inside Athireege at Sun Siyam Vilu Reef

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How Sun Siyam Vilu Reef Is Keeping Maldivian Culture Alive: The smell reaches you before anything else: warm coconut oil, faintly sweet, drifting from a low-roofed beach house. Inside, a woman works patiently with her hands, pressing, turning and drawing the oil slowly from the flesh, just as it has been done for generations on these islands. Standing on a tiny coral island in the South Nilandhe Atoll, time seems to lose its importance.

This is Athireege, the cultural heart of Sun Siyam Vilu Reef, part of the Privé Collection within Sun Siyam. It is not a museum, nor a demonstration staged for the camera. It is a living sanctuary where the crafts, rituals and flavours of traditional Maldivian life are practised by hand, by voice and by fire. Here, an immersive cultural journey invites guests to discover the traditions, flavours and stories that continue to shape island life, offering a deeper connection to the Maldives beyond its postcard-perfect beaches.

Once a week, guests are invited to experience Maldivian Roots Day, a journey that reveals the customs, skills and traditions that have shaped island life for generations. Visitors leave with more than memories of turquoise waters they leave with a deeper understanding of the place they have called home, even if only for a few days.

The experience begins with a hands-on coconut oil making class, uncovering traditional crafting techniques first-hand at Athireege. Authenticity is the soul of this space, where traditional island living is brought to life using real, handcrafted tools. Guests can run their fingers over the very techniques that Maldivians have used to sustain island life for centuries whether witnessing the intricate art of palm weaving known as Fangi Vinun, trying their hand at coir rope making, known in Dhivehi as Roanu Veshun or playing traditional mancala style games like Ohvalhu Gondi Kulhun.

As the afternoon softens into evening, pandan-infused tea is served alongside sweet and savoury local delicacies. As daylight fades, stories take their place. History of Maldives, real experiences with island tales and memories of life before tourism are shared aloud, reviving a tradition that once passed history from one generation to the next.

The centre of this cultural journey is the Malaafaih, a magnificent, traditional Maldivian banquet. Translating roughly to “abundance,” the Malaafaih was historically prepared for grand celebrations, weddings, and community gatherings. This carefully curated feast invites guests to gather, share, and experience authentic local flavours in a deeply communal setting, honouring the true spirit of island hospitality.

At Sun Siyam Vilu Reef, the Malaafaih is celebrated both at sunrise, as a traditional breakfast, and beneath the stars as an evening feast. The menu changes with the season and the day’s catch, but its spirit remains the same, dishes are shared, conversations unfold naturally, and strangers often leave the table feeling like friends. Whether beginning the day with a traditional breakfast or gathering beneath the stars for an evening feast, guests can completely immerse themselves in this rare culinary ritual, tailored exclusively to their stay.

At a time when travellers increasingly seek meaningful connections with the places they visit, Athireege offers something becoming increasingly rare: traditions that are still lived rather than performed. Long after the final stories have been told and the feast has ended, it is often these moments not simply the beaches or the villas that guests remember most. At Sun Siyam Vilu Reef, space has always been made for the culture that made these islands worth travelling to in the first place.

To explore or to book your stay, visit Sun Siyam Vilu Reef. For exclusive offers, join Siyam Rewards and book direct at sunsiyam.com.

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Emirates NBD cardholders receive exclusive savings at Centara Maldives Resorts

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Centara Hotels & Resorts has announced a new offer for cardholders of Emirates NBD, one of the leading banking groups in the MENAT region, giving customers across the GCC exclusive savings and lifestyle privileges across all four of its Maldives properties. Valid for bookings and stays until 30 September 2026, this is a bundled offer that goes beyond a standard rate discount, with complimentary return transfers, curated dining experiences, spa benefits and a range of signature island experiences included as standard across the portfolio.

The offer gives Emirates NBD cardholders access to four distinct island experiences, each designed to suit a different traveller profile.

Centara Grand Lagoon Maldives is tailored to discerning travellers and multi-generational guests, offering a sense of privacy and award-winning hospitality. The resort features a curated selection of overwater and beachfront villas alongside spacious two and three-bedroom residences. Guests can explore world-class dining across six restaurants and four bars, unwind across three distinctive wellness concepts at SPA Cenvaree Retreat, and keep younger guests entertained at multiple kids’ clubs and E-Zones, all set against the backdrop of the Indian Ocean.

The neighbouring Centara Mirage Lagoon Maldives is a family-centric, underwater world-themed resort offering endless activities for all ages, from a lazy river and water playground to a Kids’ Club, E-Zone and the candy-themed Candy Spa.

Machchafushi Island Resort & Spa Maldives, The Centara Collection, is an authentic Maldivian retreat surrounded by an award-winning house reef, a 52-metre sunken cargo ship and some of the region’s most renowned dive sites, where guests can encounter whale sharks, manta rays and sea turtles year-round.

Centara Ras Fushi Resort & Spa Maldives is a vibrant adults-only playground for indulgence, connection and rejuvenation in the North Male Atoll, with overwater villas, pristine white beaches, PADI-certified diving and the award-winning SPA Cenvaree.

Centara Grand Lagoon Maldives

  • Booking and Stay dates: Until 30 September 2026
  • Offer: 25% savings on stay
  • Inclusions: Accommodation, Half Board Plus, round-trip speedboat transfers, one-time spa massage at SPA Cenvaree Retreat, one-time floating breakfast for pool villas and residences, and one excursion (dolphin cruise or handline fishing) for Grand Two-Bedroom guests
  • For bookings and more information, please click here.

Centara Mirage Lagoon Maldives

  • Booking and Stay dates: Until 30 September 2026
  • Offer: 30% savings on stay
  • Inclusions: Accommodation, Half Board Plus, round-trip speedboat transfers, one-time spa massage at SPA Cenvaree, one-time floating breakfast for pool villas
  • For bookings and more information, please click here.

Machchafushi Island Resort & Spa Maldives, The Centara Collection

  • Booking and Stay dates: Until 30 September 2026
  • Offer: 30% savings on stay
  • Inclusions: Accommodation, Half Board Plus, round seaplane transfers, USD 50 spa credit per person per stay, welcome amenities including sparkling wine, Club Lounge access for Club Pool Villa guests, one-time floating breakfast for Club Pool Villa guests, one-time whale shark snorkelling for Club guests, and kids stay and eat free
  • For bookings and more information, please click here.

Centara Ras Fushi Resort & Spa Maldives

  • Booking and Stay dates: Until 30 September 2026
  • Offer: 30% savings on stay
  • Inclusions: Accommodation, Half Board Plus, round-trip speedboat transfers, USD 50 spa credit per person per stay, welcome amenities including sparkling wine, one-time poolside romantic dinner for 2 adults
  • For bookings and more information, please click here.
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Maldives named one of the world’s happiest places to visit in new travel study

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The Maldives has been ranked among the world’s happiest destinations for travellers in a new global study analysing more than one million online reviews from holidaymakers.

The research, conducted by Irish travel insurance specialist JustCover, placed the Maldives 11th out of 155 destinations worldwide, awarding the island nation a ‘Happy Place’ score of 71.4 out of 100. The Maldives narrowly missed the global top 10, finishing level on score with Toronto, Canada, although rankings were determined using more precise underlying values.

The study examined reviews of tourist attractions, restaurants, resorts, scenic locations and other visitor experiences to identify how frequently travellers used language expressing happiness and joy. Each destination was then assigned a score based on the proportion of reviews reflecting positive emotional experiences.

Tulum in Mexico topped the global rankings with a perfect score of 100, followed by Soufrière in Saint Lucia with 95.2 and Oaxaca, Mexico, with 88. Las Vegas also scored 88, while Maui, New York City, Cappadocia, Rio de Janeiro, Chicago and Toronto completed the top 10. Bora Bora in French Polynesia and Positano in Italy followed the Maldives in 14th and 15th place respectively.

According to the study, North America dominated the rankings, with the United States claiming six of the top 15 destinations, including Las Vegas, Maui, New York City, Chicago, Austin and New Orleans. Researchers noted that the results reflected a mix of beach destinations and urban centres, suggesting that travellers find happiness in a variety of holiday experiences.

Peter Clark, Director at JustCover, said the findings demonstrated that happiness while travelling comes in many forms.

“Holidays are a time to get away from the busyness of everyday life. Most people have a place where everyday stress melts away and they feel a sense of peace. The findings show how wide the range of happy places really is and that happiness in travel comes in many different forms.”

He added that while some travellers are drawn to destinations offering beaches and nature, others find enjoyment in vibrant cities, emphasising the importance of being prepared with appropriate travel insurance before travelling.

JustCover said the research analysed more than one million reviews across 155 destinations worldwide. Reviews were assessed for expressions of happiness and joy, with destinations scored relative to the highest-ranking location. All data used in the study was current as of June 2026.

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