News
Starwood debuts the ultimate new travel app on iOS7
Maldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit. Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.
“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”
Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.
SPG App for iPad:
The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience. Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.
Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from high-end travel or shelter magazines.
“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind. We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”
App Highlights:
- Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
- Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
- SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
- Fast and easy personalized booking: A secure area stores credit card information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel. Perfect for researching your next escape.
- Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.
“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands. We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”
Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.
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18-yacht Azimut fleet to serve Waldorf Astoria, Rosewood resorts in Maldives
Global destinations developer Assets Group and world-leading nautical brand Azimut Yachts bring together their expertise to integrate bespoke resort stays with the freedom of cruising at sea. Starting in 2026, a dedicated fleet of 18 Azimut yachts and a specialised Azimut Service Centre in Malé will bring this vision to life.
The agreement was formally sealed on Sunday, September 13, aboard Azimut’s new flagship, the Grande 44M, against the stunning backdrop of the Cannes Yachting Festival.
The partnership is rooted in a strong alignment of ethos and ambition: Assets Group, a subsidiary of Power International Holding and a global developer creating destinations defined by experiential depth and environmental harmony, finds a natural counterpart in Azimut Yachts, a brand that has defined the contemporary yachting lifestyle by combining Italian design, innovation and a deep connection with the sea.
Their shared commitment to experience-led design, personalised service and responsible stewardship creates a natural platform for collaboration. Its first landmark expression will take shape in the Maldives beginning in 2026, with a dedicated fleet of 18 Azimut yachts designed to serve Waldorf Astoria Maldives Ithaafushi and Rosewood Ranfaru Maldives, extending the guest experience beyond the shore and making the journey itself part of the destination.
To support the fleet and ensure a consistently high standard of service, a new Azimut Service Centre in Malé will complement the partnership. Supported by the brand’s Italian team and Azimut Yachts Maldives powered by Elite Yachts—Azimut’s longstanding partner in the Middle East and now the Maldives—the Centre will provide dedicated local support and help ensure seamless operations across the islands.
“This partnership represents a major strategic milestone for Azimut across two key dimensions. First, regarding our business model, which expands into new distribution channels. Second, with respect to our brand positioning: by partnering with leaders in ultra-luxury hospitality, we elevate the ecosystem of yacht-related experiences for a discerning audience, in a highly compelling hub,” states Marco Valle, CEO of Azimut|Benetti Group.
“At Assets Group, we are shaping destinations around the full guest journey, creating experiences that extend far beyond the stay itself. Our investment in 18 Azimut yachts brings that vision onto the water, combining world-class craftsmanship, personalised service and seamless mobility. In doing so, Assets Group will become the operator of the largest private luxury yacht fleet in the Indian Ocean—setting a new benchmark for integrated luxury hospitality and reflecting the ambition with which we are building the future of destination experiences in the Maldives,” states Khaled Zi Alnon, Group Chief Executive Officer of Assets Group.
“The Maldives represent a high-potential market where we already enjoy a solid footprint. Here, we are set to further consolidate our leadership position, also thanks to the opening of a local service centre. It is precisely Azimut’s ability to combine market expansion with an uncompromised standard of service excellence that enables us to scale with long-term stability, while ensuring partner satisfaction at the highest level,” emphasises Enrico Chiaussa, Chief Commercial Officer EMEA APAC of Azimut Yachts.
The fleet and the exceptional natural settings at the heart of this collaboration embody a philosophy in which the luxury of the stay and the freedom of the voyage become one. Azimut’s Magellano Series—with 15 yachts set to join the fleet in the Maldives—pioneered the nautical crossover, capturing the spirit of exploration and the freedom to journey beyond the expected.
This nautical spirit is anchored in Assets Group’s approach to purposeful hospitality. The Waldorf Astoria Maldives Ithaafushi—a private sanctuary spanning three islands—and Rosewood Ranfaru Maldives—stretched across a striking chain of private islands around a pristine lagoon—reflect a strategy in which exceptional destinations, highly personalised hospitality and respect for the natural environment come together to create enduring experiences.
The collaboration reflects a broader evolution in contemporary luxury—toward a form of exclusivity defined not simply by place, but by access, freedom, personalisation and a deeper connection with nature. Together, Azimut Yachts and Assets Group are bringing this vision to life for a new generation of global travellers seeking meaningful experiences that extend far beyond the stay.
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Gili Lankanfushi Maldives expands wellbeing offering with tennis pro, visiting practitioner
At Gili Lankanfushi Maldives wellbeing is a deeply personal journey. This season, the award-winning eco-luxury resort is enriching that journey with the arrival of two exceptional specialists, each bringing a unique approach to helping guests reconnect with themselves through movement, mindfulness and transformative experiences.
Joining the resort as Resident Tennis Pro, Nikola Vučković offers bespoke tennis lessons tailored to players of all ages and abilities. With more than 15 years of international coaching experience, Nikola combines technical expertise, tactical insight and personalised guidance to help guests build confidence and elevate their game. His distinguished career includes coaching players to success at European Championships, ITF tournaments and national-level competitions. In partnership with Tipsarevic Luxury Tennis, the personalised lessons cater to all skill levels, providing professional instruction and expert guidance to help guests improve their technique, develop their confidence and enhance their overall game. Whether stepping onto the court for the first time or refining advanced skills, guests can enjoy a rewarding and engaging tennis experience in a relaxed island setting.

Complementing the resort’s active lifestyle experiences is Dr Aradhana, a visiting wellness practitioner in residence until the end of September. With more than a decade of experience in holistic wellbeing, she offers a nurturing and personalised approach designed to help guests restore balance between the body, mind and emotions. Through bespoke therapies and immersive wellness sessions, Dr Aradhana creates a supportive space for relaxation, self-discovery and renewal, encouraging guests to reconnect with themselves and cultivate a deeper sense of wellbeing that extends beyond their stay.
Guests can also take part in E-Motion Flow: Moving Body to Release Emotions, a complimentary wellness session led by Aradhana that combines movement and breathwork to support emotional release, inner balance and overall wellbeing.

Together, these experiences reflect Gili Lankanfushi’s belief that luxury travel should nourish both body and soul. Whether discovering the joy of tennis, embracing holistic wellness practices or simply taking time to reconnect with oneself, guests are invited to embark on a journey that is as restorative as it is inspiring.
By bringing together experts from the worlds of sport and wellness, Gili Lankanfushi continues to create meaningful experiences that encourage guests to return home feeling refreshed, empowered and renewed.
Awards
.Here Baa Atoll recognised for landscape and suite design at AHEAD Asia 2026
.Here Baa Atoll has been named a winner in two categories at the AHEAD Asia 2026 Awards, receiving honours for Landscaping & Outdoor Spaces and Suite. The recognition celebrates the private island retreat’s distinctive approach to hospitality design, where architecture, interiors and landscape have been conceived as a unified response to one of the Maldives’ most extraordinary natural settings.
The wins follow .Here’s selection among the 2026 AHEAD Asia shortlist, which was drawn from a record field of more than 220 entries from across the region. The project was recognised alongside its creative collaborators Kulör Group, Muza Lab and Topo Design Studio.
Set within the UNESCO Biosphere Reserve of Baa Atoll, .Here takes an intentionally intimate approach to island hospitality, comprising just nine expansive residences across two natural islands, Somewhere and Nowhere. Rather than treating the landscape as a backdrop, the design places it at the centre of the experience, creating an architecture that responds to light, movement, material and the changing relationship between land and ocean.
The architectural vision was conceived by Christopher Chua of Kulör Group, with interiors by Inge Moore of London-based Muza Lab. The two disciplines were developed around a shared principle: spaces should feel grounded in their environment rather than imposed upon it. Indoor and outdoor areas flow into one another, while natural materials, muted tones and tactile layers create interiors that are deliberately restrained. Views towards the horizon, lagoon and sky become part of the composition, with architecture serving to frame rather than compete with the landscape.
That dialogue with nature extends through the residences themselves. Carefully considered proportions balance openness with intimacy, while transitions between beach and ocean, shade and sunlight, and interior and exterior spaces are designed to feel fluid. The architecture follows the contours of the islands, with residences positioned to maximise views and the experience of sunrise and sunset. Passive cooling strategies and responsibly sourced materials also form part of the project’s environmentally sensitive approach.
Inside, Muza Lab draws on the maritime character of the Maldives through bespoke furnishings, artisanal detailing and natural textures. References to traditional dhonis, celestial navigation and the shifting colours of the Indian Ocean are interpreted subtly rather than literally, creating spaces that feel contemporary while retaining a strong sense of place. Even the names of .Here’s residences look beneath the waterline for inspiration, referencing the coral reefs and marine formations that shape the ecosystem of Baa Atoll.
The Landscaping & Outdoor Spaces award places particular emphasis on another important element of the project: the relationship between the built environment and the existing island landscape. Working alongside Kulör Group and Muza Lab, Topo Design Studio approached the landscape as an extension of the architecture, retaining native vegetation and shaping pathways, gardens and shared spaces around the connection between land, sea and sky.
The Suite award, meanwhile, recognises the residential experience at the heart of .Here. Rather than conventional hotel accommodation, the retreat is composed entirely of large-scale private residences designed around space, privacy and a close relationship with the ocean. Across the project, architecture and interiors move between expansive living areas and quieter, more intimate spaces, allowing the experience of the surrounding landscape to remain ever-present.
The two awards mark a progression from .Here Baa Atoll’s earlier recognition as an AHEAD Asia finalist across multiple design disciplines and underscore the strength of the collaboration between Seaside Hotels & Resorts, Kulör Group, Muza Lab and Topo Design Studio. The official AHEAD shortlist credits the same project team across .Here’s Landscaping & Outdoor Spaces and Suite entries.
With the Asia winners now advancing to compete with winning projects from other regions, .Here Baa Atoll will progress to the next AHEAD Global edition, where the programme’s worldwide champions will be determined.
For .Here, the recognition ultimately reflects a design philosophy that is intentionally quiet: architecture that gives precedence to its surroundings, interiors informed by place rather than decoration, and a landscape allowed to retain its own identity. The result is a retreat where the experience of design is inseparable from the experience of Baa Atoll itself.
To learn more about .Here Baa Atoll, visit www.here-maldives.com.
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