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Starwood debuts the ultimate new travel app on iOS7

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SPG AppMaldives.net.mv – Starwood Preferred Guest (SPG®), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today introduced an innovative and inspiring new app for iPad as well as an exciting new design to support iOS 7. The SPG App for iPad joins the SPG App for iPhone, extending SPG’s digital suite of products and gives today’s connected traveler a visually rich, personalized experience on every step of their journey from imaginative destination exploration to the details of their trip before, during and after a visit.  Each new, native iOS 7 app builds on the operating system’s latest features and designs and provides guests with the beautiful, immersive travel experience Starwood is known to deliver.

 “Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalized experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest & Digital. “Following our success with the SPG App for iPhone, we built the SPG App for iPad using insights we have gained from our members. The relationships we’ve built with our guests put us in a unique position to lead and win with digital by delivering the experiences they seek.”

 Today’s travelers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services.  Industry wide, 40% of travel searches occur on mobile devices up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1000% –five times greater than the annual growth rate of the web channel 10 years ago. The new Starwood apps deliver both the convenience and speed mobile travelers desire while highlighting the SPG lifestyle.

 SPG App for iPad:

The new SPG App for iPad app pushes the boundaries of current hospitality apps by uniting Starwood’s unique focus on design and photography, as well as both curated and real-time social content into one mobile experience.  Alongside SPG’s iPhone and Android apps, the new SPG App for iPad provides a seamless guest experience, simplifying and enriching both business and leisure travel.

Starwood’s digital design team leveraged iPad’s capacity for high resolution, immersive photography to create an editorial-like experience akin to content one might expect from  high-end travel or shelter magazines.

“When we developed our iPhone App, we were focused on ease and speed, envisioning travelers engaging with the App with ‘one eye and one thumb’ in transit,” said Clay Cowan, Vice President, Global Digital for Starwood Hotels & Resorts. “We created our iPad App with a deeper, more leisurely experience in mind.  We’re literally inviting people to ‘lean back’ and get lost in our destinations and hotels through fantastic photography showcasing great design, amazing locations and the unique experiences one can expect across our portfolio of nine lifestyle brands and 1,100 hotels in 100 countries.”

 App Highlights:

  • Explore: The “explore” section inspires travelers to dream of more vacation time with a rich mix of curated content including the more than 100 Member Favorite Resorts awarded by fellow SPG members and dynamic content generated through social interactions
    • Using our guest interactions through social media, the SPG app highlights the hottest venues, as reviewed by previous guests, around the hotel right on the map embedded in the app. So when you are far from home, you can eat, drink, and travel like a local.
  • SPG life: This section of the app is a hub for learning about Starwood Preferred Guest’s many benefits. Here, members can access up-to-date account information including point balance, upcoming stay information and elite benefits. Members can also take a peek at all the exclusive benefits SPG offers its members like a virtual backstage tour at one of SPG’s Hear the Music, See the World performances, soar with trapeze lessons with Cirque du Soleil or take a seat in the SPG Luxury Suite at the US Open. Users can bid on SPG Moments like these and see Instagram photos from events and live the #spglife within the app.
  • Fast and easy personalized booking: A secure area stores credit card  information streamlining booking to just three taps. All of Starwood’s more than 1100 properties in 100 countries are represented with full detail with ratings and reviews from verified members who have stayed at the hotel.  Perfect for researching your next escape.
  • Brand sections: Each of SPG’s nine brands have stunning visual content, designed to highlight each lifestyle brand’s unique attributes and social activities as well as give travelers a realistic representation of what each destination provides.   

“We strive to offer our guests a great experience that is unique to them both inside our hotels and at every touch point,” said Holdren. “The experience we created with our iPad and iPhone apps combine the insights of our guests with the magic of our design-led brands.  We build our apps on the newest tech in order to exceed the needs of our digitally connected guests.”

Starwood’s mobile team partnered with Bottle Rocket to design and develop the SPG apps—resulting in smart, intuitive navigation that seamlessly integrates SPG and hotel-specific branding into the iPad’s famously user-friendly interface. The SPG App for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app, currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps, is the latest development in SPG’s evolution into a hyper-personalized guest services platform.

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Amilla Maldives rolls out island-wide Easter programme

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Easter celebrations have been taking place at Amilla Maldives, centred around the presence of Paddy the Travelling Bear, who has featured in a series of activities designed for families and younger guests.

The programme began on 1 April and continues until 12 April. Throughout this period, Paddy has appeared daily across the island, leading activities such as Easter egg hunts, treasure trails and creative sessions held in various outdoor settings. The character has provided continuity across the programme, with families engaging in scheduled activities over the course of the celebration.

Additional elements, including themed poolside activities and mermaid experiences, have been incorporated into the programme, offering interactive experiences for younger guests.

A key event was held on 5 April, when a character known as Bunny arrived on the island by jet ski and joined Paddy for a series of activities. The event brought together guests for a shared Easter celebration.

The programme has been structured to include a mix of workshops, cultural activities and evening gatherings. Activities will continue until 12 April as part of the resort’s Easter programme.

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Atmosphere Foundation opens applications for dive training programme

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Atmosphere Foundation, in collaboration with Moodhu Bulhaa Dive Centre, has opened applications for the first batch of a new programme that will sponsor 10 Maldivians per year to pursue professional dive training.

The initiative is aimed at supporting the career development of young Maldivians and increasing the number of qualified local professionals in the tourism industry. As tourism remains the Maldives’ main economic sector, the programme is designed to help Maldivians enter the field, build their skills from the ground up, and progress in their careers.

Under the programme, selected candidates will receive fully funded training and support to complete a range of internationally recognised dive certifications. The programme will cover full professional training, all certification fees, accommodation, meals and insurance.

Applicants must be aged 18 and above. Successful candidates will be required to work in the Maldives for a specified period after completing their course, helping ensure that the country’s tourism and marine sectors benefit directly from the skills developed through the initiative.

Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation, said the programme reflects the foundation’s commitment to creating practical opportunities for Maldivians to grow and succeed.

“This programme is about opening a pathway for young Maldivians who are passionate about the ocean and want to build a profession in diving. By investing in training and development, we are helping create more opportunities for Maldivians to take up skilled roles in an industry that is central to the country’s economy. We hope this initiative will support participants not only in gaining qualifications, but also in building long-term careers in the Maldives,” he added.

Atmosphere Foundation has continued to support community development through a range of initiatives focused on education, skills development, youth empowerment and social wellbeing. Through its programmes and partnerships, the foundation works to create opportunities that strengthen communities and contribute to long-term national development.

The dive training initiative adds to the foundation’s broader efforts to support Maldivians through programmes that deliver direct benefits, expand access to opportunity and encourage personal and professional growth.

Applications for the first batch are now open, with the submission deadline set for 15 April 2026. For applications and further information, interested individuals may contact info@moodhubulhaa.com or call +960 7788141.

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Four Seasons Resort Maldives at Kuda Huraa to stage 14th edition of Surfing Champions Trophy

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The Indian Ocean provides consistent surf conditions throughout the year, but each September, Four Seasons Resort Maldives at Kuda Huraa hosts the Surfing Champions Trophy at the Sultans break. The event is scheduled to return from 4 to 11 September 2026, bringing together professional surfers, guests and spectators.

Now in its 14th edition, the Surfing Champions Trophy is an invitation-only event featuring professional surfers competing across three board disciplines: single fin, twin fin and thruster. The competition takes place at Sultans, a reef break in North Malé Atoll, with Four Seasons Resort Maldives at Kuda Huraa serving as the base for participants, officials and attending guests.

The line-up for the 2026 edition will be announced in stages in the coming months.

The event was first held in 2011, with Mark Occhilupo winning all three divisions and the Grand Champions Final. Since then, previous winners have included Damien Hardman (2012), Taylor Knox (2013), Dave Rastovich (2014), Shane Dorian (2015), Taj Burrow (2016, 2017 and 2024), Josh Kerr (2018 and 2019), Kelly Slater (2022), and Joel Parkinson (2023).

Over the years, the competition has also featured a range of international surfers, including Carissa Moore, Maya Gabeira, Tom Curren, Rob Machado, Layne Beachley, Bethany Hamilton, Mikey February, Jeremy Flores and Jadson Andre.

The 2025 edition saw Tahitian surfer Michel Bourez secure victory despite sustaining a hamstring injury during the event. He won both the thruster division and the Grand Champions Final, achieving the only perfect score of the competition in the closing moments of the final. Other participants included Owen Wright, Jesse Mendes, Craig Anderson and Maldivian wildcard Ismail Rasheed.

In parallel with the event, the resort offers the “Surf’s Up” package, which includes coaching sessions with Tropicsurf professionals, guided surf trips, daily yoga sessions, spa treatments, and accommodation with transfers. The package is available to guests seeking to participate in surf-related activities during the event period.

Updates on the 2026 competition, including participant announcements, will be released through official channels of the Surfing Champions Trophy and Four Seasons Resort Maldives at Kuda Huraa.

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