Business
Visit Maldives hosts Tourism Marketeers Evening for 2023 marketing strategies
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) successfully concluded the Tourism Marketeers Evening 2022, hosted to collect feedback, ideas, and opinions from the tourism industry stakeholders for the destination marketing strategies for the Maldives for the year 2023.
The event was held on 28th September, Wednesday, at Meeruma. A total of 41 tourism professionals took part in the event from a diverse range of travel trade vocations including; Managing Directors; General Managers; Sales and Marketing Managers; and other relevant tourism professionals.
Stakeholder input has always been a key component of MMPRC’s strategic planning process. Continuing MMPRC’s annual Tourism Marketeers Evening, following a two-year hiatus due to the Covid-19 pandemic, is one of several activities conducted throughout the year to gather industry ideas and feedback.
MMPRC works closely with the tourism industry and partners to direct a collaborative effort to best develop and market the destination brand. The primary objective behind hosting this event was to gather expert opinions from tourism industry professionals regarding marketing the Maldives as the most preferred destination.
Speaking at the event, the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed stated, “MMPRC has always prioritised working in collaboration with the industry when we craft the strategies that promote the Maldives as a destination. The ideas, feedback, and even criticism we get from our industry partners are crucial to constantly keep improving our brand. I am extremely grateful to all the attendants for the tremendous support we received for this year’s Tourism Marketeers Evening.”
Together with the industry, MMPRC officials brainstormed ideas in order to align and formulate promotional activities and marketing strategies. The event included sharing ideas on innovative destination marketing and discussions on delivering similar destination messages from the entire Maldivian travel trade rather than fragmented messages. Sessions such as this help MMPRC and the industry to build a cohesive, strong, and alluring ‘Maldives’ brand. The brainstorming sessions and feedback will also help MMPRC to work even closer together with industry partners in the years to come.

The Tourism Marketeers Evening saw discussions on marketing activities such as fairs, roadshows, and familiarisation trips, as well as exchanging ideas on markets, segments, social media and promotional materials. One of the most exciting discussions, under the theme of “Working together through challenges”, was on addressing uncertain situations that arise within the industry due to external factors, geopolitical circumstances, and averting and dealing with such crises as one. Tourism industry representatives also shared their ideas, opinions, and suggestions for MMPRC’s destination marketing plan for the upcoming year.
“This is my first time at MMPRC’s Marketeers event, and I think we had some very nice ideas shared by our industry colleagues here. I think it would have been better if we had more time, maybe this could be a longer event? People have a lot to share and discuss when they are together, but we are not able to come together in one place like this very often, especially industry experts. Overall I think it was a great event,” Fathimath Reena, Business Development Director of Oaga Resorts, said.
“The event is very good, it’s great to meet the MMPRC team and share our ideas with the industry stakeholders. Having people from the different areas of the industry coming together was very good. I would love to see more events in a casual environment from MMPRC, for brainstorming and networking,” Ali Ameen, Managing Director of Travel Beach Maldives, said.
“This was a very nice event. Lovely. It was so nice to meet everyone in person, all the helpful people from MMPRC, because you guys are so collaborative and we always talk over emails so it’s great to meet everyone who is in touch with us. It was great to meet different members of the event who have different ideas and perspectives. Thank you so much,” Anastasiya Babenko, Marketing and PR Manager of LUX* South Ari Atoll, said.



The marketing efforts by MMPRC carried throughout the year is in part – a coordinated effort by all industry partners in the Maldives. By the end of August 2022, MMPRC has marketed the Maldives at; 32 fairs; 3 roadshows in 7 cities; 16 FAM Trips; 6 virtual events 12 joint promotions and 12 social media campaigns.
Additionally, 63 other marketing campaigns had been conducted to great success. MMPRC also engages PR agencies to implement PR and Trade Strategies in 15 key markets around the world.
The efforts of MMPRC and the Maldives tourism industry have yielded several awards and accolades over the past years. The most notable of these were in 2020 and 2021, as the Maldives secured the title of ‘World’s Leading Destination’ for two consecutive years.
Business
Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space
Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.
Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.
Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:
- Up to 300 guests in theatre-style setup
- Up to 240 guests for dining and banquet-style events
- Up to 200 guests for cocktail-style receptions
- Up to 144 guests in cluster-round configuration
Enhancing the flexibility of the venue are additional dedicated spaces, including:
- A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
- A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
- The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.
Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.
True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.
The venue offers flexible meeting formats designed to suit different event needs, including:
- Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
- Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.
These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.
With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.
Business
BBM expands retail presence with new Hulhumalé outlet
Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.
The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.
According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.
With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.
The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.
BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.
Action
Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah
Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.
Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.
Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.
The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.
Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.
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