Business
Visit Maldives hosts Tourism Marketeers Evening for 2023 marketing strategies
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) successfully concluded the Tourism Marketeers Evening 2022, hosted to collect feedback, ideas, and opinions from the tourism industry stakeholders for the destination marketing strategies for the Maldives for the year 2023.
The event was held on 28th September, Wednesday, at Meeruma. A total of 41 tourism professionals took part in the event from a diverse range of travel trade vocations including; Managing Directors; General Managers; Sales and Marketing Managers; and other relevant tourism professionals.
Stakeholder input has always been a key component of MMPRC’s strategic planning process. Continuing MMPRC’s annual Tourism Marketeers Evening, following a two-year hiatus due to the Covid-19 pandemic, is one of several activities conducted throughout the year to gather industry ideas and feedback.
MMPRC works closely with the tourism industry and partners to direct a collaborative effort to best develop and market the destination brand. The primary objective behind hosting this event was to gather expert opinions from tourism industry professionals regarding marketing the Maldives as the most preferred destination.
Speaking at the event, the Chief Executive Officer and Managing Director of MMPRC, Thoyyib Mohamed stated, “MMPRC has always prioritised working in collaboration with the industry when we craft the strategies that promote the Maldives as a destination. The ideas, feedback, and even criticism we get from our industry partners are crucial to constantly keep improving our brand. I am extremely grateful to all the attendants for the tremendous support we received for this year’s Tourism Marketeers Evening.”
Together with the industry, MMPRC officials brainstormed ideas in order to align and formulate promotional activities and marketing strategies. The event included sharing ideas on innovative destination marketing and discussions on delivering similar destination messages from the entire Maldivian travel trade rather than fragmented messages. Sessions such as this help MMPRC and the industry to build a cohesive, strong, and alluring ‘Maldives’ brand. The brainstorming sessions and feedback will also help MMPRC to work even closer together with industry partners in the years to come.
The Tourism Marketeers Evening saw discussions on marketing activities such as fairs, roadshows, and familiarisation trips, as well as exchanging ideas on markets, segments, social media and promotional materials. One of the most exciting discussions, under the theme of “Working together through challenges”, was on addressing uncertain situations that arise within the industry due to external factors, geopolitical circumstances, and averting and dealing with such crises as one. Tourism industry representatives also shared their ideas, opinions, and suggestions for MMPRC’s destination marketing plan for the upcoming year.
“This is my first time at MMPRC’s Marketeers event, and I think we had some very nice ideas shared by our industry colleagues here. I think it would have been better if we had more time, maybe this could be a longer event? People have a lot to share and discuss when they are together, but we are not able to come together in one place like this very often, especially industry experts. Overall I think it was a great event,” Fathimath Reena, Business Development Director of Oaga Resorts, said.
“The event is very good, it’s great to meet the MMPRC team and share our ideas with the industry stakeholders. Having people from the different areas of the industry coming together was very good. I would love to see more events in a casual environment from MMPRC, for brainstorming and networking,” Ali Ameen, Managing Director of Travel Beach Maldives, said.
“This was a very nice event. Lovely. It was so nice to meet everyone in person, all the helpful people from MMPRC, because you guys are so collaborative and we always talk over emails so it’s great to meet everyone who is in touch with us. It was great to meet different members of the event who have different ideas and perspectives. Thank you so much,” Anastasiya Babenko, Marketing and PR Manager of LUX* South Ari Atoll, said.
The marketing efforts by MMPRC carried throughout the year is in part – a coordinated effort by all industry partners in the Maldives. By the end of August 2022, MMPRC has marketed the Maldives at; 32 fairs; 3 roadshows in 7 cities; 16 FAM Trips; 6 virtual events 12 joint promotions and 12 social media campaigns.
Additionally, 63 other marketing campaigns had been conducted to great success. MMPRC also engages PR agencies to implement PR and Trade Strategies in 15 key markets around the world.
The efforts of MMPRC and the Maldives tourism industry have yielded several awards and accolades over the past years. The most notable of these were in 2020 and 2021, as the Maldives secured the title of ‘World’s Leading Destination’ for two consecutive years.
Business
Waste Management Corporation (WAMCO) Marks a Significant Step Towards Transforming Urban Waste Management
Waste Management Corporation (WAMCO) marked a significant step towards plastic waste management with the adoption of dedicated vehicles handed over to boost this transformation of urban waste management supported by The Coca-Cola Foundation (TCCF) and the United Nations Development Programme (UNDP) in the Maldives.
In March 2024, UNDP Maldives officially handed over a fleet of six vehicles to WAMCO, which included two electric vehicles (EVs), as part of an initiative aimed at enhancing waste management across the Greater Male’ Area (GMA). This acquisition, facilitated through the financial support of TCCF paves the way for a crucial advancement in bolstering PET collection efforts and tackling the challenge of plastic waste in the Maldives.
“This initiative marks a significant step towards boosting recycling rates and combating environmental pollution in the Maldives,” stated Pek Chuan Gan, Deputy Resident Representative of UNDP Maldives speaking at the handover ceremony. “Integrating electric vehicles into WAMCO’s fleet and improving PET recycling processes not only lowers carbon emissions but also pioneers renewable energy use in waste management. It’s a vital move for steering the Maldives towards a sustainable and renewable-powered future.”
The provision of electric vehicles marks a continuation of UNDP Maldives’ support to the Government’s vision to introduce renewable energy in key sectors such as waste management that significantly contribute to the country’s renewable energy transition ambition. By embracing clean energy solutions, such as electric vehicles in waste management practices, the Maldives can further reduce its carbon footprint and move closer to achieving its renewable energy goals.
“Utilizing eco-friendly vehicles is a pivotal change for WAMCO, signifying a major leap towards modernizing waste management in the Maldives,” remarked Mujthaba Jaleel, Managing Director, from WAMCO. “This collaboration highlights the shared commitment to environmental stewardship and the potential for such partnerships to catalyse meaningful progress in sustainability and about the positive impact these vehicles will have on our operations and the environment.”
Representatives from UNDP Maldives, WAMCO, and The Coca-Cola Foundation’s unified efforts towards a sustainable future. Photo courtesy: CIAO Advertising.
“Our commitment goes beyond just recycling; it’s about fostering a culture of sustainability,” remarked Saadia Madsbjerg, President, Coca‑Cola Foundation and VP Community Affairs. “By enhancing waste management in the Maldives, we aspire to set a benchmark for environmental stewardship.”
For The Coca-Cola Foundation, together with the stakeholders, the aim is to propel Maldives towards a future where plastic circularity is not just envisioned but actively pursued. By channelling resources and expertise into the heart of waste management, TCCF has made a sizeable contribution in enhancing and attracting investment to this crucial sector in the Maldives. This initiative is a testament to TCCF’s commitment to fostering sustainable practices and promoting the reuse and recycling of plastics, thereby reducing environmental impact, and paving the way for a circular economy.
The fleet handover event held on March 18, 2024, served as a celebration of collaboration in waste management. Representatives from UNDP Maldives, WAMCO, The Coca-Cola Foundation, government officials, and stakeholders came together to mark this significant step and reinforced their collective dedication to building a more sustainable future for the Maldives.
Coca-Cola is thrilled to unveil its official partnership with UEFA EURO 2024TM, launching an engaging promotional campaign designed to give football enthusiasts across the Maldives the extraordinary opportunity to experience the Finals live in Berlin, Germany.
This season, Coca-Cola reintroduces its iconic football-themed packaging, igniting excitement on store shelves. To join the promotion, customers need to simply open the promotional pack, find the six-digit code under the Cap (for PET bottles) or Tab (for Cans) and enter the giveaway by sending the code to 2626, with chances of winning increasing every time they send a code! Available in a variety of sizes, these packs ensure that every fan has a chance to participate.
During the promotion, six (06) couples will win a trip to experience the UEFA EURO 2024TM Final Match in Berlin, Germany with great Coca-Cola hospitality — an integral part of Coca-Cola’s initiative to deepen its connection with football fans and infuse the season with refreshing excitement. Consumers will also have a chance to win a Smartphone which is to be won every other day and branded Premia daily making it a power-packed promo.
The promotional campaign will span from May 1st to June 15th, 2024. Throughout this period, lucky draws will be conducted every other day and broadcast live on ICE TV, with the first Live Draw starting on the 11th of May 2024.
Kaushali Kusumapala, Country Director – Coca-Cola Maldives and Sri Lanka, is enthusiastic about the new partnership, stating, ” This partnership with UEFA EURO 2024TM, marks a milestone in our commitment to sports and entertainment. We’re excited to offer fans unique opportunities that showcase our dedication to enriching their experience of the tournament, one refreshing sip at a time.”.
As the tournament draws nearer, Coca-Cola will announce further exciting activities under its UEFA EURO 2024TM campaign. Fans are invited to stay engaged and participate in the ongoing promotions to enhance their chances of witnessing the zenith of European football live.
Grab a Coke, gather with friends and family, watch the UEFA EURO 2024TM matches live, and stand the chance of winning many fabulous prizes! Stay tuned to the official Coca-Cola Maldives Facebook and Instagram pages for the latest UEFA EURO 2024TM updates and promotions.
Coca-Cola has been a partner of every UEFA European Football Championship since 1988, and for more than three decades, Coca-Cola has played an essential role in the competition by uniting people and providing fans with unforgettable and innovative experiences.
The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance.
The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).
In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).
Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and immediate challenges and issues affecting the Tourism Industry.
A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.
In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.
Executive Board Members elected to the 2 vacant positions (by-election):
- Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
- Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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