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World Tourism Day with Marriott in Maldives
With World Tourism Day (27 September), Marriott International has identified some of the biggest trends for the hospitality industry.
Some of these trends have reshaped (and are still reshaping) the industry despite the pandemic and will no doubt continue to have a significant impact on travellers’ behaviours.
Shift to greener travel
Travellers are increasingly more concerned about their impact on the world and there has been an increase in awareness of environmental and social issues.
According to recent research by Kantar, 58% of Asian consumers are willing to invest time and money supporting companies that do good, and in fact 63% are already factoring in sustainability concerns, at least once in a while, when making purchase decisions. Their top concerns for environment issues include water pollution, extreme weather events and air pollution.
Sustainable offerings that conscientious travellers to the Maldives can look forward to include initiatives to continue to eliminate single-use plastics, implementation of re-usable glass bottles for water and juices, usage of paper products around the resorts and initiating monthly dives against debris and clean-up days along with various other initiatives to promote the conservation of marine life and awareness of the same.
Apart from eco-conscious accommodation, travellers are also looking for meaningful travel initiatives.
Earlier this year, Marriott International launched the Good Travel with Marriott Bonvoy program which aspires to shift the way vacations are perceived – from pure leisure to a value-adding opportunity that allows travellers to explore and build deeper connections in local communities.
The Adopt a Coral initiative at Sheraton Maldives Full Moon Resort & Spa invites guests to participate in the fun and interactive coral-fragment plantation activity in an effort to promote reef habitats and generate new coral.
The resort has teamed up with Reefscapers, a coral propagation organisation appointed by the Maldivian Government as custodians of the coral colonies in the Gulhi Falhu lagoon which was slated to be destroyed as part of a reclamation project.
The activity is led by experts and offers a hands-on experience to participants while also providing an alternative business to the 250 inhabitants whose sole previous source of employment was fishing.
W Maldives has partnered with cutting-edge Hong Kong swimwear label Mazu Resortwear to create two exclusive prints with a bold message in mind. Made out of 12 salvaged plastic bottles, the limited edition swimwear collection is stealing the scene in style and is inspired by the team’s commitment to save the ocean.
At The Westin Maldives Miriandhoo Resort, guests can start young with their initiation into marine life conservation as their Marine biologist conducts educational talks with children and adults alike about the diverse marine life around the UNESCO Biosphere Reserve, Baa Atoll, where the resort is located.
All about human connection
The basics of hospitality continue to remain the bedrock of how we will emerge stronger from the pandemic
While this trend is not particularly new, it serves as an important reminder that at the heart of it, travellers are craving meaningful human connection, one of the best things that travel gives us! Whether it’s a business or leisure traveller, the importance of human connection and creating a personalised experience cannot be overstated.
In the travel and events space, the virtual event attendee desires bespoke experiences curated based on their needs and wants. Allowing them to pick and choose what to participate in and when, is a new level of personalisation touted as a trend to stay.
Leisure travellers to the Maldives can look forward to the Thakuru service at JW Marriott Maldives Resort & Spa who assist guests in arranging a personalised itinerary during their stay recommending customised recreational activities on the island such as spa & wellness activities, private dining arrangements, and dolphin cruise to name a few.
Supporting local
Not just a trend, but an important undertaking for travellers who directly contribute to empowering the local economy
The pandemic has underscored, for many travellers, that everyone is in it together. Governments around the world were encouraging people to spur domestic travel by supporting local and for many, it was also about giving their favourite local business a fighting chance at survival.
At Marriott International, we are committed to supporting local communities.
JW Marriott Maldives Resort & Spa uses Island Apothecary products – made from local natural ingredients, in some of the signature couple treatments at Spa by JW. This initiative supports women run businesses in the community as each bottle is mixed, bottled and shipped straight from the island homes.
With the theme of Tourism for Inclusive Growth designated for this year’s World Tourism Day, supporting local is not just a trend, but an important undertaking to help kick-start recovery and growth.
Celebration
SAiiLand unveils a wonderland of festivities at SAii Lagoon Maldives
SAiiLand welcomes visitors of all ages to explore a secret fantasy garden, swim in a sea of holiday cheer, and create their own fairy-tale moments. From festive family pool parties to culinary feasts bursting with flavour, every detail has been thoughtfully designed to ensure a celebration full of warmth, fun, and SAiiSational spirit. With live music, treasure hunts, and immersive experiences, this festive season promises to bring joy at every turn.
This year, SAii Lagoon Maldives, part of the Curio Collection by Hilton, invites guests to wander through a Secret Fantasy Garden, reach for the horizon, discover the unexpected, and dive into the island’s festive atmosphere. Whether crafting gingerbread houses, dancing under a sky full of stars, or enjoying a secret garden-inspired gala, every aspect of the SAiiLand adventure has been curated to blend joy, elegance, and island spirit.
Alexander Traeger, General Manager at SAii Lagoon Maldives, expressed excitement about sharing the season’s magic with guests. “Whether seeking exceptional dining experiences with family or winter sun adventures in the Maldives, there is something special for everyone.”
Visitors can enjoy festive cocktails at sundown, race through the SAii Amazing Race, or indulge in a feast beneath the stars. The festivities begin with a charming Christmas Cake Mixing Ceremony and culminate in a stunning New Year’s Eve countdown, complete with fireworks and endless celebrations. Guests can look forward to live music, culinary delights, and a few magical surprises to make the end of the year truly unforgettable.
Featured
Fuvahmulah: Home to the world’s largest tiger shark aggregation
Fuvahmulah Island in the Maldives has been recognised as the location of the largest documented aggregation of tiger sharks globally, according to a recent study published on Nature.com.
Over six years, researchers led by Lennart Vossgaetter from the Leibniz Centre for Tropical Marine Research in Germany identified 239 individual tiger sharks through non-invasive photo identification methods. This represents the highest number of individual tiger sharks recorded in a single, geographically confined area.
The research revealed that tiger sharks around Fuvahmulah exhibit strong site fidelity, especially adult females, which remain in the area for extended periods during gestation. The waters surrounding the island provide critical habitat for these sharks, offering warm temperatures and a consistent food supply from discarded fish waste, making it ideal for reproduction.
Positive Outlook for Tiger Shark Conservation
The study highlighted Fuvahmulah as a vital site for tiger shark conservation in the Indian Ocean, housing the world’s largest known aggregation. The protected status of sharks in Maldivian waters contributes to the island being a “bright spot” for conservation efforts. Researchers emphasise that the island’s waters are essential for supporting female tiger sharks during gestation, serving as a crucial refuge that helps sustain their population.
However, the researchers also pointed out the necessity for further studies on the geographic connectivity of Fuvahmulah’s tiger sharks. Telemetry research could determine whether these sharks primarily inhabit the protected waters of the Maldives shark sanctuary or venture beyond its limits. Such insights are essential for understanding their movements and enhancing conservation strategies.
Balancing Tourism and Conservation
The study also raised concerns about the absence of formal regulations governing shark tourism in the Maldives, which has become a significant economic driver for local communities. The researchers noted that shark diving at sites like Fuvahmulah’s “Tiger Harbour” is currently unregulated, lacking official guidelines for shark provisioning for tourism purposes. Existing codes of conduct at diving sites are voluntary and vary by dive center.
Drawing inspiration from successful management strategies employed in other shark diving destinations, such as locally managed marine protected areas (MPAs) in Fiji, the researchers recommended establishing formal regulations to oversee shark provisioning and diving practices in Fuvahmulah. They argued that adopting sustainable practices is crucial to ensure the long-term conservation of tiger sharks and the economic benefits derived from shark tourism.
To prevent future conflicts between tourism and conservation, the study advocates for incorporating stakeholder interests into local management plans, promoting sustainable ecotourism practices in one of the world’s largest shark sanctuaries.
About Fuvahmulah Island
Fuvahmulah is the second southern-most atoll in the Maldives, situated 500 km from the capital, Male. The island, home to a population of 9000, is accessible via daily scheduled flights operated by the national carrier, Maldivian. Several dive centres are located near the harbour, accommodating the growing number of tourists who visit for tiger shark diving.
In addition to its fame as the “Tiger Shark Island”, Fuvahmulah is also known for its long, white sandy pebble beach, locally called “Thoondu”, on the northeast coast. The beach, with its natural beach breaks, is a popular destination for surfing.
News
Sun Siyam Vilu Reef named top Luxury Hotel at SATA 2024
Sun Siyam Vilu Reef has proudly been awarded the title of Leading Luxury Hotel (Silver category) in the Maldives at the 2024 South Asian Travel Awards (SATA). This prestigious recognition was presented at a sophisticated ceremony in Kathmandu, Nepal, highlighting the resort’s steadfast commitment to luxury, exceptional guest experiences, and significant contributions to Maldives tourism.
Resort Manager Thoha Yoosuf received the award on behalf of Sun Siyam Vilu Reef, expressing sincere gratitude for the honour. “We are incredibly proud to be recognised among the top luxury hotels in the Maldives. This award reflects the dedication and passion of our entire team, who strive to ensure that every guest experience at Sun Siyam Vilu Reef is remarkable. We look forward to continuing to elevate luxury travel in the Maldives,” Thoha stated.
Part of the esteemed Sun Siyam Resorts collection, Sun Siyam Vilu Reef consistently provides world-class service, emphasising an authentic and indulgent Maldivian experience. Located in the heart of the Indian Ocean, the resort combines natural beauty with modern luxury, offering guests a tranquil sanctuary with outstanding amenities, including overwater villas, gourmet dining, rejuvenating spa treatments, and exciting water sports.
The South Asian Travel Awards honour excellence in hospitality throughout the region, recognising hotels, resorts, and tourism companies that excel in customer service, innovation, and sustainability. This prestigious accolade further cements Sun Siyam Vilu Reef’s reputation as a leader in luxury travel, making it a top destination for discerning travellers seeking the ultimate Maldivian experience.
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