News
Velassaru Maldives unveils stunning new website
Maldives Promotion House – Award-winning Maldivian resort Velassaru has unveiled a captivating new website as part of a dynamic evolution of its visual identity.
Created by specialist branding and communications agency QUO, the visual reinterpretation seeks to capture Velassaru’s contemporary, uninhibited, sensual proposition with a sharper, more energised design.
Taking inspiration from the stunning natural beauty of the Maldives, the visual identity draws on the brand’s distinct colour palette of vibrant blues and more muted greys, bringing it to life with striking abstract photography. Incorporating unique V-shaped vignettes, colour imagery is contrasted with black and white to create a sense of effortless sophistication, and a fresh, youthful character.
The new website design perfectly captures this revised identity, while also offering simpler, more intuitive navigation. Full-bleed images take centre stage, yet these are carefully balanced with appropriate text, booking mask and carefully selected offers and promotions.
The launch of the new website comes in advance of an impressive renovation project, due for completion later in the year. The resort’s 17 overwater bungalows and 10 beachfront villas will all be upgraded to include their very own private pool, while the elegant Chill Bar will bring guests closer to the ocean with a stylishly extended deck. Updated accommodation will be available from November 1st, 2013.
Visha Mahir, Executive Director, Universal Resorts, commented: “Bold, fresh and highly creative, the new visual identity and website is a wonderful translation of Velassaru’s personality. It perfectly captures our vision for the resort – its contemporary, effortless style, natural beauty, and modern luxury.”
QUO CEO David Keen added: “Shaped by cutting-edge, contemporary design and a more relaxed, younger atmosphere, Velassaru has always offered a very distinct offering.”
Featured
SO/ Maldives hosts exclusive fitness program with GG Elite Fitness
SO/ Maldives has announced an exciting fitness partnership with GG Elite Fitness, set to take place in the stunning Maldives from November 15 to 29, 2024. This unique program combines the tranquility of beachside surroundings with a comprehensive fitness experience designed for participants of all levels, from beginners to seasoned athletes. Against the backdrop of the Maldives’ pristine beaches, participants will engage in workouts aimed at improving balance, coordination, and overall strength, all while enjoying the calming sound of ocean waves. The program promises an ideal setting to achieve fitness goals while rejuvenating the mind and body.
The fitness sessions are led by Gareth Goodger, a highly regarded fitness expert with a distinguished background in muscle competitions. Over the years, Gareth has successfully transitioned from a career in fitness to real estate while continuing to promote health and wellness. His journey began in London, where he cultivated his passion for fitness and competed in numerous events. Later, he relocated to the Algarve, Portugal, where he founded GG Elite Fitness. There, he introduced innovative beach training sessions that merge fitness with the region’s natural beauty. Despite his focus on real estate, Gareth remains committed to fitness and continues to share his expertise.
Participants can attend four complimentary classes each week, enjoying evening workouts on the beach while witnessing breathtaking sunsets. These sessions are tailored to individual needs, offering personalised guidance and encouragement. For those seeking a more customised approach, GG Elite Fitness also provides private training sessions with Gareth, designed to help participants achieve their specific fitness goals effectively.
Drink
JEN Maldives introduces Sober Spirits cocktails
JEN Maldives Malé by Shangri-La has become the first to introduce a 0.0 cocktail series in the Maldives, bringing the global trend of sophisticated non-alcoholic beverages to the heart of Malé.
Responding to the growing demand for refreshing alternatives to traditional alcoholic drinks, JEN Maldives has developed a range of 0.0 cocktails using Sober Spirits. These drinks combine creativity, innovation, and premium ingredients to reflect global trends while catering to the Maldives’ unique cultural context. Infused with botanicals, fresh ingredients, and zero alcohol, the cocktails provide a flavourful and mindful experience that incorporates authentic spirit flavours.
The 0.0 Cocktail series was launched in collaboration with SIMDI Group, following the successful introduction of Sober Spirits to the Maldivian market. The launch event featured a sundowner party at Azur Restaurant, marking the debut of these innovative beverages.
Following the launch, the 0.0 cocktails are now available at Azur Restaurant, the hotel’s rooftop dining venue with views of the city skyline. These alcohol-free drinks offer a sophisticated alternative for guests seeking a mindful and refreshing experience.
Celebration
Sun Siyam Olhuveli’s festive journey begins with Cake Mixing ceremony
Sun Siyam Olhuveli marked the highly anticipated start of the festive season with a lively Christmas Cake Mixing ceremony held on the picturesque Watersports Beach, set against the stunning backdrop of a Maldivian sunset. The event, which took place on November 15, 2024, continued the resort’s cherished tradition of welcoming the holiday season, drawing inspiration from the classic European Rumtopf practice, where seasonal fruits are soaked in rum to create festive treats.
Under the vibrant hues of the evening sky, guests joined in the time-honoured ritual of mixing dried fruits, spices, and spirits, creating a flavourful base for the Christmas cakes and seasonal delicacies to be served during the festivities. The engaging atmosphere was enhanced by the active participation of the resort’s culinary team and management, who guided attendees through the experience while sharing insights into the tradition’s origins and its role in building excitement for the holidays.
Following the cake mixing ceremony, the resort hosted an exclusive Management Cocktail event to express gratitude to its guests for choosing Sun Siyam Olhuveli as their holiday destination. This intimate gathering featured a curated selection of beverages and canapés, providing a relaxed setting for guests to connect with fellow travellers and members of the resort’s management team. The evening was made even more special with the distribution of prizes and gift vouchers, adding an element of surprise and joy.
Commenting on the occasion, Hassan Didi, Executive Chef at Sun Siyam Olhuveli Maldives, stated, “With the cake mixing ceremony, we set the tone for a season of joy, togetherness, and celebration. It’s a cherished tradition that brings our guests and team together, creating unforgettable memories as we head into the holiday season.”
This year’s festive celebrations at Sun Siyam Olhuveli will feature an extraordinary theme, AstroFest 2024-2025, running from December 21, 2024, to January 8, 2025. This interstellar-inspired event promises a series of unforgettable activities and experiences, including stargazing sessions on the beach, celestial-themed gala dinners, and stellar performances. Designed to capture the wonder of the cosmos, AstroFest offers guests a unique blend of luxury and enchantment beneath the breathtaking Maldivian night sky.
Sun Siyam Olhuveli looks forward to welcoming guests to this cosmic celebration, setting the stage for a holiday season filled with joy, imagination, and festive cheer.
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