The Professional Association of Diving Instructors (PADI) has collaborated with Chinese celebrity Victor Ma and the Tiger Shark Residence, with support from the Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and the national airline, Maldivian, to create a short film that promotes global marine conservation. Filmed on Fuvahmulah Island, this project seeks to raise awareness about biodiversity and the urgent need for ocean preservation.

Victor Ma, a 28-year-old Chinese actor, singer, and curator, gained prominence as the runner-up in the 2017 talent show “The Coming One.” Since then, he has garnered significant acclaim for his original music, energetic performances, and genuine interactions with his audience. With over 16 million fans in China, Victor wields considerable influence in the realms of film, music, and entertainment, making him a key advocate for environmental causes.

Fuvahmulah Island, situated at the southern tip of the Maldives, is renowned among divers for its crystal-clear waters and rich marine biodiversity. In the film, Victor Ma dives alongside sharks, illustrating the harmonious relationship between humans and the underwater ecosystem. These compelling visuals showcase the ocean’s natural beauty and emphasise the importance of conservation efforts. The film also includes scenes of beach cleanups, highlighting the essential role of public involvement in protecting marine ecosystems.

With support from MMPRC, Maldivian facilitated the shoot by providing domestic flights and presenting equator-crossing certificates to the production team. This partnership underscores MMPRC and Maldivian’s ongoing commitment to sustainability and environmental protection in the Maldives.

Victor Ma’s participation in this initiative is expected to enhance global awareness of marine conservation, inspiring collective action to safeguard marine biodiversity and promote a sustainable future for the oceans.

The Maldives has long been a leader in marine conservation, implementing initiatives such as the establishment of UNESCO Biosphere Reserves, coral restoration projects, beach cleanups, and the protection of marine wildlife. MMPRC is dedicated to preserving the Maldives’ unique marine environment for generations to come.

The Maldives has garnered international acclaim at the 10th Annual World Spa Awards, earning the prestigious title of the Indian Ocean’s Best Spa Destination for 2024. This award underscores the Maldives’ status as a leader in the spa and wellness industry, reflecting our dedication to excellence, innovation, and delivering outstanding wellness experiences.

In addition to this honour, two Maldivian resorts received recognition in the following categories:

• Indian Ocean’s Best Wellness Retreat 2024: JOALI BEING (Maldives)
• Maldives’ Best Resort Spa 2024: Waldorf Astoria Spa Maldives Ithaafushi
• Maldives’ Best Wellness Retreat 2024: JOALI BEING

The 10th edition of the World Spa Awards celebrates and honours excellence in spa and wellness tourism. The awards highlight the most unique and outstanding destinations worldwide, with votes cast by travellers. The aim of the World Spa Awards is to promote exceptional standards and connect spa enthusiasts with the finest in global spa and wellness tourism.

The Maldives extends its heartfelt gratitude to all visitors who shared their experiences and voted in the World Spa Awards. Their support reinforces the destination’s commitment to providing exceptional spa and wellness experiences that showcase the unparalleled beauty and tranquility of the islands.

From September 28th to October 4th, 2024, Atmosphere Core hosted an exclusive media trip to the Maldives for ten prominent journalists and PR professionals from Spain and Italy. The group experienced the serene and captivating lifestyle of two stunning private islands—OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere—both renowned for their distinctive hospitality, thoughtfully curated holiday plans, and the unique “Joy of Giving” philosophy.

“At Atmosphere Core, we believe in a more creative approach to media trips,” said Euan Blake, Assistant Vice President of Communications. “The Italian and Spanish markets have been expanding for the Maldives, with a notable increase in room nights and revenue compared to last year. Over the past two years, we’ve been building strong relationships in these regions, and this journey through our islands aims to leave journalists with not only cherished memories but also lifelong friendships.”

The trip began at OBLU XPERIENCE Ailafushi, a lively four-star resort just 15 minutes by speedboat from Velana International Airport. Journalists were welcomed with breathtaking lagoon views and vibrant social gatherings at the X360 Bar. A standout experience was the customised Martín Códax Wine Masterclass at the Element X restaurant, led by Ms. Celina, a representative of Bodegas Martín Códax, and Nicolas Laguette, Director of Wines at Atmosphere Core. Representing 600 winemaking families from northern Spain, Ms. Celina guided the group through an exquisite multi-course wine tasting, featuring a selection of wines perfectly suited for the tropical climate and fresh seafood.

This was followed by an unforgettable underwater dining experience at the Only BLU restaurant and a visit to the neighbouring “island of love,” OBLU SELECT Lobigili, where they enjoyed a chic lunch at Ylang Ylang. The island’s lively, party atmosphere provided the journalists with a full immersion into the vibrant and relaxing resort lifestyle.

Next, a scenic seaplane journey transported the group to RAAYA by Atmosphere—a picturesque escape offering a blend of fairytale island charm and authentic Maldivian experiences. The 45-minute flight over the stunning atolls’ turquoise waters set the stage for their arrival in paradise, presenting the perfect introduction to the Maldives’ breathtaking beauty.

At RAAYA, the journalists experienced an ideal mix of energy and tranquility. A private dinner atop a secluded watchtower, inspired by the legendary sailor Seb, captured the essence of the resort’s castaway theme. The group explored the island’s natural wonders, took part in customised activities, and dined at RAAYA’s signature restaurants, including Seb’s Shack, Ampers&nd, and the Italian-inspired The Village.

Throughout their stay at both islands, the media guests were treated to rejuvenating spa therapies and wellness sessions at ELE|NA Ayur, Atmosphere Core’s signature spa and wellness brand. This immersive journey offered the journalists a true taste of tropical luxury, intertwining indulgence and adventure into every experience. Their stories are sure to inspire countless Spanish and Italian travellers to discover the hidden treasures of OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere firsthand.