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AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives

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Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.

In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.

AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.

Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.

The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.

AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.

Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.

The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.

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Exclusive benefits await Maldives Border Miles members at Dusit Thani Maldives

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In an exciting development, Maldives Border Miles has announced a partnership with Dusit Thani Maldives, a luxury resort renowned for its exceptional guest experiences, to enhance loyalty rewards for travellers seeking an extraordinary stay in the Maldives. This collaboration introduces exclusive benefits for Maldives Border Miles members, offering enhanced privileges and the opportunity to enjoy Dusit Thani’s renowned Thai hospitality in the heart of paradise.

Dusit Thani Maldives, widely recognised for its luxurious accommodations and outstanding guest services, has joined forces with Maldives Border Miles to elevate the loyalty rewards experience for travellers. Through this partnership, guests staying at Dusit Thani Maldives can access exclusive privileges and unique benefits offered by the loyalty program throughout the Maldives.

Maldives Border Miles, the first-ever loyalty program for travellers to the Maldives, rewards frequent visitors with tailored benefits and exclusive experiences across the island nation. By collaborating with Dusit Thani Maldives, the program continues its mission to deliver exceptional value and unique experiences to its members. The seamless integration of the program with Dusit Thani’s offerings ensures a customised and rewarding stay, catering to guests seeking relaxation, adventure, or cultural immersion.

Dusit Thani Maldives extends a range of exclusive add-ons for Maldives Border Miles members, further enriching their loyalty rewards. These include a welcome drink and fruit basket upon arrival, personalised butler service, champagne or non-alcoholic sparkling wine on arrival, a 20% discount on Dusit Thani’s signature Borderless Dining experiences and spa treatments, and a complimentary 60-minute spa treatment for two per stay for premium tier members.

Jean-Louis Ripoche, Area General Manager of Dusit Thani Maldives, expressed excitement about the collaboration, stating, “We are thrilled to partner with Maldives Border Miles in welcoming members to experience Dusit Thani Maldives.”

Maldives Border Miles members can now accumulate points and progress through the program’s tiers, unlocking a curated range of experiences at Dusit Thani Maldives and creating new opportunities for memorable Maldivian getaways.

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Inspiring greener future: Angsana Velavaru’s tribute to male role models in hospitality

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On International Men’s Day, Angsana Velavaru highlights the remarkable contributions of its male leaders in hospitality and sustainability. The occasion recognises their pivotal roles in delivering outstanding guest experiences while advancing environmental stewardship. Upholding the resort’s commitment to “meaningful, responsible hospitality,” these individuals are celebrated as role models who promote sustainable practices and inspire future professionals in the industry.

This year, the resort acknowledges the accomplishments of its male leaders, whose impact transcends professional success. Through mentorship, exceptional service, and dedication to sustainability, they embody Angsana Velavaru’s vision of hospitality that prioritises both people and the planet. These leaders exemplify the resort’s brand promise, nurturing young talent, preserving natural resources, and contributing to a positive future for the industry.

Ahmed Zahir, General Manager: Leadership Rooted in Responsibility

General Manager Ahmed Zahir leads with humility and wisdom, striving to inspire future hospitality professionals to integrate sustainability into their careers. Zahir emphasises that sustainability in hospitality extends beyond environmental practices, encompassing social equity, cultural respect, and economic viability. He encourages aspiring professionals to develop a diverse skill set in sustainability, business, and hospitality management, enabling meaningful contributions to the field. On International Men’s Day, Zahir shares a powerful message for male leaders in hospitality: “True leadership is about influence and responsibility, not authority. It is about empathy and the courage to listen.”

Imran Ibrahim, Assistant Front Office Manager: The Warmth of Maldivian Hospitality

As Assistant Front Office Manager, Imran Ibrahim brings authentic Maldivian warmth to guests while educating them about sustainability. By sharing the resort’s eco-friendly initiatives, including reef conservation and the use of local materials, Ibrahim fosters a personal connection between guests and the environment. He views leadership as inspiring others through example and open communication, cultivating a team ethos of responsibility and harmony with nature.

Prasong Thaochan, Executive Chef: Culinary Excellence with Environmental Integrity

Executive Chef Prasong Thaochan prioritises sustainability in his culinary practices, focusing on zero food waste and resource conservation. He ensures that food waste is composted rather than discarded into the ocean, helping to preserve the Maldives’ pristine waters. On International Men’s Day, Chef Prasong emphasises the importance of training future chefs to balance culinary artistry with environmental responsibility, advancing the resort’s sustainability vision.

Adlan, Marine Biologist: A Guardian of the Ocean

Marine Biologist Adlan leads Angsana Velavaru’s coral restoration and reef monitoring programs, reflecting the resort’s dedication to marine conservation. Adlan underscores that marine protection is a responsibility, not just a practice. His efforts in coral rehabilitation align with the Banyan Tree Group’s values of environmental stewardship. Adlan also highlights the role of male leaders in inspiring younger generations to pursue careers in environmental science, emphasising the critical need for sustainability-focused professions.

Sebastin Mickel, Food & Beverage Manager: Sustainable Choices in Everyday Operations

Food & Beverage Manager Sebastin Mickel integrates environmental responsibility into daily operations by reducing waste, prioritising biodegradable materials, and minimising plastic use. He fosters a team culture that embraces sustainable practices, celebrating successes such as eco-friendly sourcing and innovative ingredient utilisation to reduce waste. Mickel’s leadership ensures that sustainability becomes second nature in protecting the environment for future generations.

Abdul Nasir Ibrahim, Executive Housekeeper: Purpose-Driven Service and Environmental Care

As Executive Housekeeper, Abdul Nasir Ibrahim combines service excellence with sustainable practices, ensuring a memorable guest experience while preserving the natural environment. He emphasises that effective leadership in housekeeping involves approachability, commitment, and leading by example. Through respect and teamwork, Nasir instills a culture of accountability that positively impacts team dynamics and guest satisfaction.

Through their individual stories, the male leaders of Angsana Velavaru demonstrate a shared dedication to hospitality that respects the environment and elevates guest experiences. They exemplify the resort’s mission and values, paving the way for a sustainable future in hospitality. On International Men’s Day, Angsana Velavaru celebrates these leaders, proud of their contributions and confident in their ability to inspire generations to come.

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Awards

Condé Nast Johansens awards LUX* South Ari Atoll as Best for Families

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LUX* South Ari Atoll has been named Best for Families in the Africa, Asia, and Middle East regions at the 2025 Condé Nast Johansens Awards for Excellence. This prestigious accolade underscores the resort’s commitment to providing exceptional family-friendly experiences in the Maldives.

Condé Nast Johansens, a highly respected luxury travel guide, is known for its expert recommendations of the world’s finest hotels, restaurants, and travel experiences. The Awards for Excellence are among the most esteemed in the hospitality industry, with winners chosen by an independent panel of experts who evaluate accommodation quality, service, dining, and overall ambience.

John Rogers, General Manager of LUX* South Ari Atoll, expressed pride in the recognition, stating that the resort aims to offer families the perfect balance of adventure and relaxation, ensuring memorable experiences for guests of all ages. The resort’s dedication to excellence is reflected in its family-friendly accommodations, the engaging PLAY kids’ club, and a variety of island experiences.

This recognition highlights LUX* South Ari Atoll’s reputation as a leading destination for family travel. With offerings such as cinema under the stars, coral planting workshops, snorkelling with whale sharks, and island treasure hunts, the resort continues to set a global standard for luxury family travel.

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