News
AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives
Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.
In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.
AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.
Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.
The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.
AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.
Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.
The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.
Awards
Milaidhoo Maldives honoured with Forbes VERIFIED™ Responsible Hospitality badge
Milaidhoo Maldives has announced that it has been awarded the 2026 VERIFIED™ Responsible Hospitality badge with Forbes Travel Guide, a recognition that celebrates hotels and resorts committed to making a meaningful, measurable difference through responsible tourism.
For an island with just 50 villas nestled within the breathtaking UNESCO Biosphere Reserve of Baa Atoll, this recognition is especially significant. It reflects a philosophy that has always been at the heart of Milaidhoo: that the most memorable luxury experiences are created by caring deeply, for guests, for people, for culture and for the extraordinary natural environment that surrounds the private boutique island.
From protecting the thriving coral reefs and supporting local communities to showcasing authentic Maldivian traditions through cuisine, storytelling and personalised experiences, responsibility has never been a separate initiative at Milaidhoo. It is simply the way hospitality is practiced every single day.
“We have always believed that luxury should leave guests inspired, not destinations compromised,” said the General Manager of Milaidhoo Maldives, Paul van Frank. “Receiving the VERIFIED™ Responsible Hospitality badge with Forbes Travel Guide is a wonderful recognition of the passion our team, the Milaidhoo Family, brings to every experience and every decision. We are proud that our small island continues to prove that thoughtful hospitality can create a lasting positive impact.”

Milaidhoo has never aspired to be the biggest resort in the Maldives. Instead, it has quietly earned a reputation as one of its most cherished boutique escapes, where every guest is known by name, every experience is thoughtfully crafted to create the unique Milaidhoo Moments and every stay reflects the warmth of genuine Maldivian hospitality.
As travellers increasingly seek destinations that combine exceptional service with authentic purpose, Milaidhoo continues to demonstrate that luxury and responsibility are not competing ideals, they are inseparable.
This latest recognition is more than another accolade. It is a celebration of the people behind the island, the community that inspires it and a vision of hospitality where every thoughtful choice contributes to a more sustainable future.
Sometimes, the smallest islands make the biggest impression.
Awards
Crown & Champa Resorts earns multiple Tripadvisor awards
Crown & Champa Resorts (CCR) has announced that numerous properties within its portfolio have been recognised in the Tripadvisor® Travellers’ Choice Awards 2026, reinforcing the resort collection’s reputation for delivering exceptional holiday experiences in the Maldives.
Based on genuine guest reviews and ratings collected over a 12-month period, Tripadvisor’s Travellers’ Choice Awards recognise hospitality businesses that consistently receive outstanding feedback from travellers worldwide. The awards recognise the resorts among the highest-rated accommodations.
Jawakara Islands Maldives Earns ‘Best of the Best’ Recognition
Among CCR’s award-winning resorts, Jawakara Islands Maldives received Tripadvisor’s prestigious ‘Best of the Best’ distinction for 2026, placing it among the top 1% of hotels worldwide. The resort was also ranked #21 among Asia’s top hotels.
Featuring two islands connected by a bridge across a turquoise lagoon, Jawakara Islands Maldives combines contemporary luxury with authentic Maldivian charm, offering guests a unique island experience.
The ‘Best of the Best’ accolade is Tripadvisor’s highest recognition, awarded to a select group of properties that consistently receive exceptional guest feedback and maintain outstanding traveller satisfaction throughout the year.
Travellers’ Choice Awards 2026 – Top 10% Worldwide
The following CCR resorts were recognised among the top 10% of hotels globally in the Tripadvisor Travellers’ Choice Awards 2026:
- Kudadoo Maldives Private Island – An exclusive fully solar-powered private island featuring 15 overwater residences and its signature fully inclusive “Anything. Anywhere. Anytime.” luxury concept.
- Hurawalhi Island Resort – Home to the iconic all-glass 5.8 Undersea Restaurant and offering an adults-only retreat with exceptional dining and ocean experiences.
- Kagi Maldives Resort & Spa – A wellness-focused resort featuring all-pool villas, holistic spa experiences, and a vibrant house reef.
- Veligandu Maldives Resort Island – Renowned for its iconic sandbank, natural beauty, diverse culinary offerings, and memorable marine adventures.
- Komandoo Island Resort & Spa – Truly adults-only (aged +18) island retreat known for its romantic atmosphere, vibrant house reef, and exceptional diving experiences.
- Meeru Maldives Resort Island – One of the Maldives’ most popular resorts, offering a blend of family-friendly and adults-focused experiences, extensive dining options, and expansive beaches.
- Vilamendhoo Island Resort & Spa – A top diving and snorkelling destination located within a whale shark hotspot and offering both adults-only and family-friendly accommodation options.
“These recognitions reflect the dedication and passion of our champions across the resorts. Every day, they work tirelessly to create memorable experiences for our guests, and these awards are a testament to their commitment to genuine Maldivian hospitality. We are grateful to our guests for their trust and valuable feedback, which continues to inspire us to deliver exceptional holiday experiences,” said Mohamed Solah, CEO, Crown & Champa Resorts.
Awards
Fashion Travel Awards name Madifushi Maldives’ best elegant private island
Madifushi Private Island has been internationally recognised as the Best Elegant Private Island in the Maldives at the prestigious Fashion Travel Awards 2026, organised by Fashion TV Russia, one of the world’s leading media platforms dedicated to fashion, luxury, and lifestyle.
The second edition of the Fashion Travel Awards took place on May 2026 in Moscow, aboard the luxurious Radisson Royal Flotilla. The exclusive gala welcomed over 150 distinguished guests, including tourism leaders, celebrities, influencers, media representatives, and renowned international travellers. The event celebrated excellence across the global travel and hospitality industry, recognising outstanding hotels, resorts, destinations, and tourism professionals.
As an official partner of the event, Madifushi Private Island was proudly presented on stage to an international audience before being announced as the recipient of the Best Elegant Private Island in the Maldives award. The recognition reflects the resort’s commitment to delivering refined luxury, personalised service, and unforgettable guest experiences in one of the world’s most sought-after island destinations.
Speaking on the achievement, Mohamed Hilmy, General Manager of Madifushi Private Island, said: “Receiving this recognition from the Fashion Travel Awards is particularly meaningful as it celebrates not only hospitality, but also elegance, sophistication, and the overall guest experience. Being named the Best Elegant Private Island in the Maldives is a wonderful reflection of the refined character we have carefully built at Madifushi Private Island. It inspires us to continue pushing boundaries, creating distinctive experiences, and introducing even more unique concepts that surprise and delight our guests.”
During the event, representatives of Madifushi Private Island also participated in an exclusive interview with Fashion TV, providing an opportunity to showcase the resort and the Maldives to a global audience. The interview will be broadcast throughout the year across the Fashion TV network and displayed at its partner venues, including luxury restaurants, fitness clubs, yacht clubs, and concert halls. The event will also receive continued coverage through international magazines and online media platforms.
This latest accolade further strengthens Madifushi Private Island’s growing international reputation as a destination that seamlessly combines elegance, privacy, authentic Maldivian hospitality, and bespoke luxury experiences.
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