News
AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives
Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.
In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.
AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.
Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.
The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.
AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.
Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.
The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.
Drink
SO/ Maldives hosts tequila tasting and Lazuli Bar takeover for National Margarita Day
On 22nd February, in celebration of National Margarita Day, SO/ Maldives turns up the island energy with an exclusive Tequila Tasting, Margarita Experience and beachfront Bar Takeover reaffirming its position as the Maldives’ most modern lifestyle luxury brand. Vibrant, design-led and socially vibrant, SO/ Maldives transforms the occasion into more than a cocktail celebration it becomes a full-sensory journey set against turquoise waters and powder-soft white sands.
A Curated Tequila Journey with Adonai Reyna
Leading the experience is Adonai Reyna, MMI Spirits Ambassador and one of the region’s most decorated mixology talents. With 16 years of experience across Dubai’s most renowned venues and accolades including Winner Havana Club México, Top 25 World Class UAE, Silver Trophy CME UAE and Winner Crystal Head Vodka Mexico, Reyna brings world-class craftsmanship to the shores of the Maldives.
Guests will join him for an immersive tequila tasting experience that delves into the heritage of Mexico’s iconic agave spirit. From understanding the terroir and production secrets to discovering the nuanced flavour profiles of blanco, reposado and aged expressions, the tasting goes beyond the glass. It is a refined exploration of culture, craft and complexity a sensorial journey designed for modern luxury travellers.
The Lazuli Bar Takeover: Where Sunset Meets Spirit
As golden hour approaches, the celebration shifts to the iconic coloured pool bar at Lazuli Beach Club the social heart of the island. Framed by white sand beaches and endless ocean views, Lazuli delivers effortless barefoot sunset vibes with a Riviera-inspired twist.
Under glowing Maldivian skies, Adonai Reyna takes over the bar with a bespoke Margarita menu crafted using premium tequilas, fresh tropical ingredients and innovative mixology techniques. Each cocktail is a statement balancing authenticity with contemporary flair, perfectly aligned with SO/ Maldives’ fashion-forward aesthetic.
The coloured pool bar becomes the centre of attention, drawing guests together in a vibrant yet relaxed atmosphere where music flows, cocktails sparkle and the shoreline becomes the ultimate dancefloor.
At SO/ Maldives, experiences are designed to blend global culture with island glamour. The National Margarita Day takeover is a natural extension of the brand’s identity vibrant, creative and unapologetically stylish.
Whether guests are tequila connoisseurs, sunset seekers or social explorers, 22nd February promises an unforgettable celebration where Mexican heritage meets Maldivian rhythm.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.
Featured
City Iftar experience curated at JEN Maldives by Shangri-La
JEN Maldives by Shangri-La is welcoming the holy month of Ramadan with a series of Iftar evenings at Lime Restaurant, inviting guests to gather in the spirit of reflection, gratitude and togetherness.
Recognising Ramadan as a time that brings families, friends and communities closer, the hotel has curated an Iftar experience designed to go beyond dining. The focus is on creating a welcoming environment where traditions are observed, conversations unfold naturally and shared moments are celebrated around the table.
Located in the heart of Malé, Lime Restaurant provides a warm and contemporary setting suited to a range of gatherings, from colleagues reconnecting after work to families and friends breaking fast together. Each evening reflects the generosity associated with Ramadan, featuring carefully prepared dishes, live cooking stations and a selection of sweet treats that balance traditional flavours with creative touches.
Iftar at JEN Maldives by Shangri-La is shaped by attentive service and thoughtful hospitality. Guests are welcomed into an atmosphere that blends comfort with understated elegance, allowing space for reflection while enjoying a relaxed dining experience. The hotel’s culinary and service teams work closely to ensure consistency, quality and authenticity throughout the season.
Whether for intimate gatherings or larger group celebrations, the venue offers flexibility supported by a culinary programme rooted in care and attention to detail. The Ramadan offering is designed to ensure guests feel at ease while enjoying a distinctive Iftar experience in the capital.
Throughout the holy month, JEN Maldives by Shangri-La invites guests to come together at Lime Restaurant to experience evenings defined by flavour, generosity and meaningful connection, in keeping with the true spirit of Ramadan.
Drink
Provence comes to Maldives with Château Minuty dinner at Milaidhoo Maldives
Milaidhoo Maldives is hosting a wine pairing dinner celebrating Provençal elegance and gastronomy on 4 March 2026 at the resort’s Shoreline Grill. The evening will feature wines from Château Minuty and will be hosted by Sébastien Nore, Global Strategy and Export Director of Château Minuty, offering guests insight into the winery’s heritage and approach to fine winemaking.
Originally from Limousin, France, Nore brings extensive experience in the international beverage industry. His career includes roles with Kronenbourg Wineries and PepsiCo France, followed by senior leadership positions at Diageo and Baron Philippe de Rothschild. He has played a key role in expanding Château Minuty’s global presence and currently oversees the winery’s strategy, sales, communication and marketing, with a focus on innovation and the refined character of Provençal rosé.
During the dinner, guests will enjoy a curated selection of Château Minuty wines, paired with a bespoke menu created by the Shoreline Grill culinary team. The featured wines include:
- Château Minuty M de Minuty Rosé Magnum 1.5L – Artist Edition 2024
- Château Minuty Prestige Rosé 2024
- Château Minuty Rosé et Or 2024
- Château Minuty 281 2024
Beyond this event, the dinner reflects Milaidhoo Maldives’ wider commitment to gastronomy. The resort’s Gourmet Plan is designed for guests with a strong interest in food and wine, offering personalised, multi-course dining experiences throughout their stay. Each menu is crafted to highlight the relationship between carefully selected ingredients and complementary wines, with an emphasis on authenticity and balance.
The Château Minuty dinner marks the fourth wine-focused event hosted by Milaidhoo Maldives this year, underscoring the resort’s ongoing focus on curated culinary experiences. The evening is positioned as a sensory journey, combining refined flavours, thoughtful pairings and a convivial island setting.
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