News
AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives
Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.
In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.
AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.
Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.
The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.
AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.
Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.
The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.
News
NOOE Maldives Kunaavashi unveils new under-the-stars wellness ritual
Th.ari Spa at NOOE Maldives Kunaavashi has introduced Th.ari Under the Night Sky, a new signature outdoor wellness experience designed for couples seeking relaxation, connection, and memorable moments beneath the Maldivian stars.
Inspired by the serenity of the Maldives after sunset, the 90-minute experience invites guests to immerse themselves in a unique wellness journey surrounded by the sights and sounds of the island evening. Set on an open-air spa deck, the ritual combines soothing massage techniques, warm locally sourced Maldivian coconut oil, and the calming resonance of singing bowls to create an unforgettable experience of relaxation and wellbeing.
Set on an open-air spa deck, the ritual allows couples to relax beneath the stars while enjoying a thoughtfully curated wellness experience designed to calm the mind, ease physical tension, and encourage a deeper sense of wellbeing. As the day gives way to evening, the Maldives transforms into a peaceful sanctuary where gentle ocean breezes, starlit skies, and the calming rhythm of island life create the perfect setting for relaxation.
Th.ari Under the Night Sky was created to embrace this natural beauty, offering guests an opportunity to experience wellness in harmony with their surroundings. The experience begins with a welcoming foot ritual before continuing with a restorative full-body massage using nourishing Maldivian coconut oil. The journey concludes with the soothing vibrations of singing bowls, encouraging a deeper sense of calm, balance, and renewal.
By bringing wellness outdoors, the experience allows guests to fully connect with the atmosphere that makes the Maldives one of the world’s most sought-after destinations.
Modern luxury travellers are increasingly seeking meaningful experiences that create lasting memories alongside traditional resort offerings. Th.ari Under the Night Sky responds to this desire by offering couples a shared wellness journey designed to foster relaxation, presence, and connection.
Ideal for honeymooners, anniversary celebrations, romantic getaways, or simply quality time together, the experience encourages guests to slow down and appreciate the moment while enjoying the beauty of the Maldives after dark.
Combining wellness with the intimacy of a private outdoor setting, the ritual offers a memorable way for couples to celebrate special occasions or enhance their island escape.
Available exclusively at Th.ari Spa, Th.ari Under the Night Sky adds a distinctive dimension to the wellness and romance offering at NOOE Maldives Kunaavashi. Created specifically for the resort, the experience reflects the destination’s commitment to delivering memorable guest experiences inspired by the natural beauty and tranquillity of the Maldives.
More than a spa treatment, the experience has been thoughtfully designed to combine wellness, romance, and a strong sense of place. Whether celebrating a honeymoon, anniversary, or romantic getaway, couples are invited to reconnect beneath the stars while enjoying a unique wellness journey inspired by the island’s enchanting evening atmosphere.
For travel partners and luxury travel advisors, Th.ari Under the Night Sky offers an additional point of differentiation for couples seeking meaningful, destination-inspired experiences during their stay. The experience is available exclusively at Th.ari Spa by Mandara Spa at NOOE Maldives Kunaavashi.
Awards
.Here Baa Atoll earns four AHEAD Asia 2026 finalist nominations
.Here Baa Atoll, the ultra-luxury private island retreat from Seaside Collection, has been named as a finalist at the AHEAD Asia 2026 Awards, earning recognition across four distinguished categories: Resort, Restaurant, Spa & Wellness and Suite.
The achievement places .Here Baa Atoll among Asia’s most exceptional hospitality design destinations and celebrates a project where architecture, interiors, landscape, and guest experience have been conceived as a singular, harmonious vision.
Nestled within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll presents a bold new interpretation of luxury in the Maldives. Comprising just nine extraordinary residences across two private natural islands, Somewhere and Nowhere. The retreat is defined by its commitment to privacy, spatial generosity, and an immersive connection with nature. Eschewing scale in favour of exclusivity, the resort offers an experience where tranquillity, design, and the natural environment exist in perfect balance.
At the heart of the project is a remarkable collaboration between internationally acclaimed architecture practice KulörGroup, London-based interior design studio Muza Lab and landscape architects Topo Design Studio. Together, they have created a destination that reimagines contemporary island living through thoughtful design and a profound sense of place.
KulörGroup’s architectural vision embraces the natural contours of the islands, positioning each residence to capture both sunrise and sunset while maximising uninterrupted views across the Indian Ocean. Designed with a strong commitment to environmental sensitivity, the architecture incorporates passive cooling strategies, responsibly sourced materials and a seamless integration between indoor and outdoor living. Expansive private residences, each complete with generous living spaces and infinity pools, are carefully situated to preserve the islands’ pristine beauty while offering unparalleled comfort and seclusion.
Inside, Muza Lab has crafted a sophisticated design narrative inspired by the Maldives’ rich maritime heritage. Through bespoke furnishings, artisanal craftsmanship, and a refined palette of natural textures, the interiors evoke the spirit of traditional dhonis, celestial navigation, and the ever-changing hues of the ocean. The result is an atmosphere that feels both contemporary and deeply connected to its surroundings.
Completing the vision, Topo Design Studio has seamlessly integrated landscape and architecture, preserving native vegetation while creating immersive outdoor environments that encourage meaningful engagement with the natural world. Every pathway, garden, and communal space has been carefully curated to strengthen the relationship between land, sea, and sky.
The AHEAD Asia 2026 finalist recognition reflects not only the excellence of the individual design elements, but also the strength of the collective vision that defines .Here Baa Atoll. From its expansive residential suites and transformative wellness offerings to SAFAR, the resort’s signature culinary destination, every aspect of the retreat has been thoughtfully designed to deliver a new benchmark in contemporary luxury hospitality.
As the newest addition to the Seaside Collection portfolio, .Here Baa Atoll represents a significant milestone in the evolution of ultra-luxury travel in the Maldives. This recognition celebrates the extraordinary collaboration between Seaside Collection and its creative partners, affirming a destination that continues to redefine luxury through exceptional design, immersive experiences, and a deep connection to place.
To learn more about .Here Baa Atoll, visit www.here-maldives.com.
Awards
Tripadvisor recognises three Atmosphere resorts among global top 10%
Atmosphere Hotels & Resorts has announced that three of its standout properties—Atmosphere Kanifushi Maldives, RAAYA by Atmosphere, and VARU by Atmosphere—have been recognised by Tripadvisor as part of the top 10% of hotels worldwide, based on exceptional guest reviews and ratings over the past year. This builds on a strong legacy of Travellers’ Choice Awards, with Atmosphere Kanifushi Maldives consistently recognised over the years, RAAYA by Atmosphere marking its second consecutive win, and VARU by Atmosphere extending its streak of consecutive awards since 2021.
This prestigious recognition highlights the brand’s continued commitment to delivering elevated, guest-centric experiences rooted in authentic Maldivian hospitality, thoughtful design, and curated holiday plans and offerings.
The accolade reflects consistent positive feedback from travellers across the globe, celebrating everything from personalised service and culinary excellence to immersive island experiences. Each of the three awarded resorts offers a distinct identity while maintaining the brand’s positioning, “A New Experience Awaits.”
Atmosphere Kanifushi Maldives offers a vibrant island escape defined by spacious villas, lush natural surroundings, and a lively yet relaxed atmosphere. Known for its seamless Kanifushi Plan™, the resort delivers exceptional dining, engaging experiences, and warm, intuitive service that consistently resonates with guests seeking both comfort and adventure in the Maldives.

RAAYA by Atmosphere invites you into a luxurious world shaped by nature and imagination in Raa Atoll. Drift across crystal lagoons and indulge in a premium all-inclusive island escape where every detail is effortlessly taken care of. Relax in nature’s embrace surrounded by our architectural grace and embark on a journey of immersive experiences for couples, families, and friends alike.

VARU by Atmosphere is celebrated for its refined elegance and effortless experience, located just a short transfer from the airport. Combining modern architecture with authentic Maldivian warmth, the resort delivers personalised service, diverse dining options, and a tranquil yet sophisticated setting that continues to earn high praise from guests worldwide.
Building on this achievement, Atmosphere Hotels & Resorts continues to strengthen its portfolio across the Maldives and beyond, with a focus on innovation, sustainability, and authentic guest engagement.
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