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AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives

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Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.

In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.

AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.

Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.

The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.

AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.

Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.

The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.

Family

Easter goes playful at The Standard, Maldives with week-long Angry Birds celebration

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This April, The Standard, Maldives is redefining the traditional Easter holiday with a bold, high-energy island takeover inspired by the playful world of Angry Birds. Taking place from 1 to 7 April, the week-long celebration transforms the resort into a vibrant playground, blending pop culture, family-friendly activities and island indulgence against the turquoise backdrop of the Raa Atoll.

The programme places families at the heart of the festivities, with a variety of interactive experiences designed for guests of all ages. Children and parents alike can take part in “Birds vs. Pigs” puzzle challenges, test their skills at Slingshot Splash, and enjoy creative sessions such as Angry Birds-themed egg painting and chocolate truffle making. Highlights for younger guests include a Bunny Meet and Greet, an island-wide Easter Egg Hunt, and a lively pool party that brings a playful twist to the holiday celebrations.

For guests seeking a more relaxed pace, the resort’s spa offers a curated wellness programme throughout the week. Experiences include Aerial Sound Healing, Chakra Balancing and Therapeutic Yoga, alongside a Family Hammam designed to provide restorative downtime after a day of island activities.

As evening falls, the resort’s social energy comes to life with a dynamic line-up of entertainment. Guests can enjoy LED and fire shows, Full Moon beach parties and sunset cruises, while those with a competitive streak are invited to join Easter-themed music quizzes and bingo nights.

Dining is a central part of the Easter experience, with a diverse culinary programme curated for the occasion. In addition to the signature Easter Brunch, the resort hosts beachside barbecues, healthy food masterclasses and the “Happy Bunnies” Golden Hour, featuring crafted cocktails by the sea. For more intimate moments, private movie nights under the stars and exclusive beachfront dinners are also available.

To ensure a seamless holiday experience, guests may opt for the resort’s Premium All-Inclusive Package, offering access to the full range of activities, dining and beverages throughout the week. With its energetic programming and playful spirit, The Standard, Maldives delivers an Easter celebration that combines sun, sand and entertainment into a distinctive island escape.

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The Ritz-Carlton Maldives, Fari Islands launches conservation programme for environmental observances

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The Ritz-Carlton Maldives, Fari Islands has announced a thoughtfully curated series of experiences in honour of World Wildlife Day (March 3), Earth Hour (March 28), and Earth Day (April 22). Designed by the resort’s Naturalists and Ladies and Gentlemen, the programme reflects a deep commitment to conservation, environmental education, and mindful well-being—inviting guests of all ages, including younger explorers, to engage meaningfully with the island’s extraordinary nature.

Surrounded by endless ocean, expansive horizons, and graceful coconut palms, these global environmental observances hold profound significance. At The Ritz-Carlton Maldives, Fari Islands, sustainability is seamlessly part of each guest’s journey, through conscious culinary practices, sustainable energy practices, organic Bamford amenities, and a commitment to zero single-use plastic. These dedicated days further illuminate the resort’s enduring responsibility to protect what frames each sunrise and sunset.

World Wildlife Day–A Celebration of Biodiversity

On March 3, guests are invited to discover the remarkable ecosystems thriving both above and below the surface. Guided by in-house Naturalists, guests may explore the diversity of fish species drawn to the resort’s coral gardens and participate in hands-on coral regeneration experiences that support reef restoration. As the day unfolds, a traditional Maldivian Dhoni sailing at sunset offers the opportunity to observe dolphins along the horizon—an elegant reminder of the delicate balance between nature and luxury that defines the island experience.

Earth Hour–From Sky to Sea

Earth Hour on March 28 honors the serenity of island life and the shared responsibility to protect it. The day begins at The Ritz-Carlton Spa with Echoes of the Earth, a grounding sound bath experience inspired by the rhythms of nature and aligned with the resort’s signature wellness philosophy, Deep Blue Prescription—aholistic approach rooted in balance, flexibility, and emotional wellbeing. Inspired by the transformative power of the Blue Mind state, this exclusive philosophy encourages deep connection with the ocean and the natural environment.

Guests may further explore the island from the sky through participation in the resort’s drone conservation project, which utilises aerial technology to detect and collect marine debris. Beneath the surface, guided snorkelling sessions provide insight into sea turtles and vibrant marine habitats that support coral regeneration. As dusk falls and lights are dimmed at 8:30 pm, guests gather beneath the Maldivian sky for a candlelit Earth Hour dinner at EAU Bar. A serene stargazing session led by Naturalists prior to that will offer a peaceful moment of reflection beneath a sky made even clearer by darkness; celebrating the planet while conserving energy to protect this extraordinary home.

Earth Day–Regeneration and Renewal

On April 22, Earth Day unfolds with sunrise ground yoga, embraced by the ocean’s endless blue and the soothing sound of waves, honouring the island’s natural rhythms and inviting guests to experience again the healing power of blue. The afternoon is dedicated to coral and tree planting initiatives, reinforcing the resort’s active role in ecological restoration and long-term sustainability.

Inspiring the Next Generation–Ritz Kids Environmental Programming

Through the Ritz Kids programme, younger guests are invited to explore the Maldives in a playful, creative, and age-appropriate way. Designed for children aged four to twelve and complemented by dedicated activities for teenagers, the programme is built upon four pillars: Nature, Exploration, Responsibility and Culture.

World Wildlife Day, Earth Hour, and Earth Day place environmental protection and species conservation at the forefront of children’s experiences. In Coral Crafters workshops, children create coral-inspired artworks while learning about reef ecosystems. Eco Craft–Save Our Ocean transforms recycled materials into ocean-themed art, encouraging awareness of waste reduction. Activities such as Butterfly Symmetry, Little Explorers Art Lab, and Starstorm Sketch Wall Paint blend artistic expression with environmental education. Teenagers may engage in the Fish Identification Quest, learn about marine megafauna; including manta rays, sharks, and sea turtles; or participate in Coral Regeneration Experiences. On land, the Bat Scavenger Hunt introduces ecological awareness through exploration and storytelling, while creative workshops and dolphin cruises foster a deeper understanding of the connection between art, wildlife, and the ocean.

Sustainable Luxury with Purpose

Through this comprehensive programme, The Ritz-Carlton Maldives, Fari Islands demonstrates how refined hospitality and environmental stewardship coexist harmoniously. By integrating conservation initiatives, immersive education, and restorative wellness, the resort continues to inspire guests; especially its youngest explorers—to respect, protect, and celebrate the natural world that defines the Maldives.

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Drink

SO/ Maldives hosts tequila tasting and Lazuli Bar takeover for National Margarita Day

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On 22nd February, in celebration of National Margarita Day, SO/ Maldives turns up the island energy with an exclusive Tequila Tasting, Margarita Experience and beachfront Bar Takeover reaffirming its position as the Maldives’ most modern lifestyle luxury brand. Vibrant, design-led and socially vibrant, SO/ Maldives transforms the occasion into more than a cocktail celebration it becomes a full-sensory journey set against turquoise waters and powder-soft white sands.

A Curated Tequila Journey with Adonai Reyna

Leading the experience is Adonai Reyna, MMI Spirits Ambassador and one of the region’s most decorated mixology talents. With 16 years of experience across Dubai’s most renowned venues and accolades including Winner Havana Club México, Top 25 World Class UAE, Silver Trophy CME UAE and Winner Crystal Head Vodka Mexico, Reyna brings world-class craftsmanship to the shores of the Maldives.

Guests will join him for an immersive tequila tasting experience that delves into the heritage of Mexico’s iconic agave spirit. From understanding the terroir and production secrets to discovering the nuanced flavour profiles of blanco, reposado and aged expressions, the tasting goes beyond the glass. It is a refined exploration of culture, craft and complexity a sensorial journey designed for modern luxury travellers.

The Lazuli Bar Takeover: Where Sunset Meets Spirit

As golden hour approaches, the celebration shifts to the iconic coloured pool bar at Lazuli Beach Club the social heart of the island. Framed by white sand beaches and endless ocean views, Lazuli delivers effortless barefoot sunset vibes with a Riviera-inspired twist.

Under glowing Maldivian skies, Adonai Reyna takes over the bar with a bespoke Margarita menu crafted using premium tequilas, fresh tropical ingredients and innovative mixology techniques. Each cocktail is a statement balancing authenticity with contemporary flair, perfectly aligned with SO/ Maldives’ fashion-forward aesthetic.

The coloured pool bar becomes the centre of attention, drawing guests together in a vibrant yet relaxed atmosphere where music flows, cocktails sparkle and the shoreline becomes the ultimate dancefloor.

At SO/ Maldives, experiences are designed to blend global culture with island glamour. The National Margarita Day takeover is a natural extension of the brand’s identity vibrant, creative and unapologetically stylish.

Whether guests are tequila connoisseurs, sunset seekers or social explorers, 22nd February promises an unforgettable celebration where Mexican heritage meets Maldivian rhythm.

For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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