News
AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives
Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.
In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.
AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.
Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.
The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.
AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.
Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.
The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.
Featured
Ancient banyan tree anchors spiritual experiences at Machchafushi Island Resort
Machchafushi Island Resort & Spa, part of The Centara Collection, offers an island experience shaped by the rhythm of the ocean in the heart of South Ari Atoll. While the resort is widely recognised for its celebrated dive sites, award-winning house reef and rich marine life, another presence quietly anchors the spirit of the island.
Within the peaceful grounds of SPA Cenvaree stands a centuries-old banyan tree known locally as the Ummeedhu Tree, meaning Wish Fulfilment. With its expansive canopy and cascading aerial roots, the tree is regarded as more than a natural landmark. It is a symbol of continuity and reflection, standing as a silent witness to the island’s past and present.
Long before the island became a resort destination, the banyan tree stood rooted in the sands of Machchafushi. Today, the resort honours it as the spiritual heart of the island, inviting guests to pause beneath its branches and engage in moments of reflection and reconnection.
This connection is expressed through the Sacred Thread Ceremony, a contemplative ritual designed to offer guests a personal and meaningful experience. The ceremony begins with a quiet walk through the spa gardens, encouraging stillness and intention. Guests select a delicate golden leaf to represent a personal wish—whether for love, wellbeing, success, abundance or inner peace—and hold it alongside a wish card while visualising that intention fulfilled. The golden leaf is then tied to the banyan’s ancient branches, symbolising the offering of the wish to the tree’s enduring presence. The leaf remains there, carrying the quiet energy of the intention until the guest’s return.
Beyond the banyan, the island continues its natural rhythm. The surrounding waters form part of one of the Maldives’ most significant marine environments, known for year-round whale shark encounters and an extensive house reef that stretches beyond the shoreline. Yet amid the movement of the sea and the vibrancy of coral life, it is often the stillness beneath the banyan tree that leaves the most lasting impression.
Sustainability and heritage are integral to life on Machchafushi Island. Located within the South Ari Marine Protected Area, the island is committed to safeguarding both its marine ecosystems and its cultural identity. The banyan tree stands as a reminder that preservation extends beyond the natural environment to include traditions, stories and the deeper connections between people and place.
At Machchafushi Island Resort & Spa, each day unfolds with moments shaped by nature and intention. From golden sunrises over the lagoon to wishes entrusted to ancient branches, experiences on the island are designed not only to be remembered, but to take root.
Entertainment
‘One festival, every sense’: Fari Islands Festival announces August 2026 return
The Fari Islands Festival is set to return from 13 to 15 August 2026, bringing together Patina Maldives, Fari Islands and The Ritz-Carlton Maldives, Fari Islands for a three-day celebration of creativity, culture, wellbeing and nature across the Fari Islands archipelago.
Following the success of its inaugural edition in September 2025, the festival will once again transform the two resorts into a shared platform for artistic expression, culinary exploration and holistic experiences. Designed as an immersive gathering rather than a conventional event, the festival invites guests to slow down, connect and engage with the islands through carefully curated moments shaped by place, people and creative exchange.
Conceived under the philosophy of The Home of Island Artistry, Fari Islands represents a vision where luxury, nature, craft and community coexist in balance. This ethos continues to underpin the 2026 edition of the festival, which blends cultural curiosity, environmental stewardship and mindful wellbeing into a programme that celebrates creativity in all its forms.
Guided by its defining motto, “One Festival, Every Sense,” the Fari Islands Festival unfolds across five interconnected pillars: Culinary Exploration, Creative Artistry, Body, Mind and Soul, Sonic Immersion, and Nature Amplified. Together, these pillars shape a journey that engages guests through taste, sound, movement, conversation and connection to the natural environment.
The 2025 edition established the festival’s scope and ambition, featuring poetry and spoken-word gatherings, live music performances, chef-led dining experiences, wellness rituals and guided encounters with the marine environment. Artists, chefs and collaborators from across disciplines activated spaces throughout the islands, creating a fluid programme that moved seamlessly from day into night.
Building on this foundation, the 2026 festival will continue to favour flow over fixed schedules. Guests can expect a balance of structured moments and open exploration, with experiences revealed progressively across multiple settings and times of day. This approach allows participants to move freely between moments of participation, observation and discovery, fostering a sense of personal connection and shared experience.
One of the highlights of the festival will once again be its concluding celebration at Fari Marina Village, where the closing night brings together flavour, sound and community. The marina will host a curated gathering of culinary expressions from both resorts, alongside local vendors and pop-up concepts, accompanied by live music that carries through the evening as guests move between kitchens, conversations and communal tables.
Reserve a stay at Fari Islands Festival at The Ritz Carlton Maldives or Patina Maldives.
Action
Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
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