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AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives

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Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.

In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.

AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.

Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.

The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.

AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.

Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.

The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.

Awards

Pulse Hotels & Resorts recognised for guest experience excellence at Singapore Business Awards

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Pulse Hotels & Resorts, a global hospitality development company renowned for creating extraordinary holiday experiences, has been honoured with the Experiential Hospitality and Guest Experience Excellence Award at the Singapore Business Awards 2026.

Presented by APAC Insider as part of its Singapore Business Awards programme, this accolade celebrates organisations that exemplify innovation, performance, and transformative impact across competitive industries in Singapore’s vibrant business landscape. Winners were selected through a rigorous, research-driven assessment process that prioritises merit and contribution to excellence.

The Experiential Hospitality and Guest Experience Excellence Award recognises a hospitality operator that has elevated guest experiences through differentiated service offerings, innovative guest engagement, and a commitment to exceeding evolving traveller expectations. Pulse’s recognition underscores its success in integrating creativity, thoughtful design, service excellence, and memorable experiences across its portfolio.

Pulse Hotels & Resorts currently operates a diverse portfolio of acclaimed properties across the Maldives, each tailored to distinct guest preferences and travel lifestyles. The group’s portfolio includes The Nautilus Maldives, an ultra-luxury private island retreat; Kandima Maldives, a vibrant lifestyle island resort offering extensive activities and dining options; Nova Maldives, a contemporary all-inclusive destination designed for connection and adventure; and Eri Maldives, an eco-chic lifestyle island resort nestled in the pristine North Malé Atoll. Pulse is expanding its footprint with additional projects scheduled to launch in 2026 and 2027, including integrated residential experiences such as The Coral Residences at Kandima, which promise to redefine luxury living and holiday lifestyles in the Maldives.

Commenting on the win, the leadership of Pulse Hotels & Resorts emphasised the company’s unwavering focus on guest-centric innovation and meaningful hospitality. This award reflects the group’s strategic vision of elevating the ordinary into extraordinary moments that resonate with travellers from around the world.

Since its founding in 2015, Pulse Hotels & Resorts has built a reputation as a forward-thinking hospitality brand driven by entrepreneurial spirit and a mission to deliver extraordinary holiday experiences filled with happiness, well-being and delight. The group’s values — rooted in being smart, playful, responsible and human — inform how it engages guests, collaborators and communities alike.

The Singapore Business Awards 2026 winners were publicly announced in February 2026, with Pulse’s accolade highlighting the group’s commitment to service excellence and experiential hospitality in one of Asia’s most competitive business environments.

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Featured

Coco Bodu Hithi and Coco Palm Dhuni Kolhu curate distinct Valentine’s escapes

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Coco Collection is inviting couples to mark Valentine’s Day through two distinct expressions of romance at its island resorts, Coco Bodu Hithi and Coco Palm Dhuni Kolhu. While each resort presents its own interpretation of love, both are united by a shared focus on authenticity, refined design and intuitive service, offering couples experiences centred on meaningful connection.

At Coco Bodu Hithi, contemporary design is paired with experiences created to encourage closeness and shared moments. Recognised as the Indian Ocean’s Most Romantic Resort 2025 at the World Travel Awards for the second consecutive year, the resort frames each stay around personalised encounters and signature touches designed to feel considered and sincere. These experiences are intended to allow couples to reconnect in an environment that feels relaxed and attentive.

For guests seeking a higher level of privacy, Coco Residence offers a secluded retreat defined by spacious villas, private pools above the lagoon, dedicated butler service and bespoke dining experiences tailored to individual preferences. The enclave is designed to place privacy and personalisation at the centre of the stay.

Coco Bodu Hithi is also recognised for its culinary focus, hosting visiting Michelin-starred chefs whose menus contribute to the resort’s dining programme. Romantic dining experiences take place in overwater and beachfront settings, where carefully prepared menus are complemented by the island’s natural surroundings. Beyond dining, couples are encouraged to unwind through wellness rituals, time spent along the shoreline or guided ocean experiences, with activities designed to support relaxation and shared discovery.

At Coco Palm Dhuni Kolhu, set within a UNESCO Biosphere Reserve, Valentine’s celebrations take on a quieter and more nature-led character. Rooted in sustainability and Maldivian heritage, the resort invites couples to slow their pace and engage with experiences shaped by the island’s environment and traditions.

Romantic moments at Coco Palm Dhuni Kolhu are expressed through experiences such as private pergola dinners, vow renewal ceremonies at sunset and personalised surprises reflecting each couple’s journey together. From 7 to 14 February, the resort will host a dedicated Valentine’s itinerary designed to foster a reflective atmosphere focused on togetherness and appreciation. Guests are also invited to support marine conservation initiatives, including the ongoing work of the Olive Ridley Project, which is closely associated with the island.

Wellness plays a central role in the Valentine’s offering at both resorts. Coco Spa, set within natural surroundings, provides couples with shared spa journeys featuring treatments and therapies using natural ingredients. Additional experiences at Coco Palm Dhuni Kolhu include sunrise walks, lagoon swims, guided nature activities and quiet moments designed to restore balance and encourage personal reflection.

Across both islands, Coco Collection presents Valentine’s Day as an opportunity for couples to reconnect through thoughtful experiences, private moments and settings that highlight the natural beauty of the Maldives.

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Francesc Miralles and Numthip Puntha to lead wellness residencies at Amilla Maldives

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Amilla Maldives is hosting two visiting wellness practitioners during February and March, offering guests access to tailored therapies focused on balance, vitality and overall wellbeing.

Currently in residence, Francesc Miralles is at the resort from 30 January to 20 February 2026. An internationally recognised wellness consultant from Catalonia, he brings more than three decades of experience across Classical Chinese Medicine, physiotherapy and luxury hospitality. His approach integrates therapeutic movement, seasonal wellbeing and food as medicine, supporting guests in building resilience, restoring energy and achieving a sense of calm. During his residency, guests can book personalised sessions including physiotherapy, postural alignment, acupuncture, craniosacral therapy and facial acupuncture, alongside Harmonia classes focused on posture, mindfulness and longevity nutrition.

From 20 February to 25 March 2026, Francesc will be followed by Numthip Puntha, also known as Amp. A highly qualified physiotherapist from Thailand, she specialises in integrative therapies that combine Lifestyle Medicine, Sound Healing and Chi Nei Tsang. Her treatments are designed to support emotional release, detoxification and the restoration of the body’s natural energy flow. Guests will have the opportunity to experience healing massage, lymphatic drainage, Tibetan sound therapy, cranial release, Reiki and Chi Nei Tsang, as well as group sound bath sessions.

These visiting practitioner programmes form part of Amilla Maldives’ ongoing focus on personalised wellness, delivered within the resort’s tranquil island environment. Further information about the resort and its wellness offerings is available via the Amilla Maldives website.

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