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AirAsia’s Thrilling ‘No Clue Escape’ promotion whisks passengers to Maldives

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Last Friday, twenty passengers boarded an AirAsia A320 in Hong Kong, completely unaware of where their journey would end. They had no clue about their destination and only discovered it mid-flight, cruising at 30,000 feet somewhere between Hong Kong and Kuala Lumpur.

In August, AirAsia and CLS Holiday launched the “No Clue Escape,” offering travellers a surprise trip for HK$4,888 (around $634) without revealing the destination. Despite the mystery, the package quickly sold out, reflecting the enthusiasm of Hong Kongers for adventure and the unknown.

AirAsia added to the excitement by handing out surprise boxes and unique souvenirs. The final destination was revealed during a signature AirAsia event onboard the flight. At 30,000 feet, the passengers discovered they were heading to the Maldives, with a brief stopover in Kuala Lumpur.

Excitement filled the cabin on AirAsia flight AK139 from Hong Kong to Kuala Lumpur as the secret destination was unveiled. The group is now spending five days at Bandos Maldives, enjoying various tourist activities or simply relaxing in the island paradise.

The “No Clue Escape” is a unique promotion by AirAsia and CLS Holiday aimed at increasing awareness of AirAsia’s extensive network across Asia and the Pacific. It encourages travellers to explore new or popular destinations affordably, with easy connections.

AirAsia, known as the world’s first low-cost carrier network, connects Hong Kong to key hubs like Kuala Lumpur, Bangkok, Manila, and soon Jakarta. From these hubs, passengers can travel across Asia, Australia, and Africa. Terence So, AirAsia’s Head of Marketing for Greater China, expressed the airline’s excitement over the positive response to the event. He noted how it aligns with AirAsia’s motto of “Small Win, Big Happiness,” and encouraged travellers to discover more of Asia and beyond, with access to 130 destinations.

Earlier this year, AirAsia’s co-founder Tony Fernandes shared his vision of creating the world’s first low-cost carrier network, and the “No Clue Escape” embodies this idea. The event showcases the airline’s seamless and affordable connections across continents, from Asia and Australia to Africa starting in November.

The Hong Kong-to-Maldives route via Kuala Lumpur exemplifies AirAsia’s FlyThru service, which allows passengers to transfer smoothly between AirAsia flights without the hassle of re-checking luggage. This service facilitates journeys like flying from Melbourne to Nairobi, Kenya, with a quick connection in Kuala Lumpur, showcasing the efficiency of AirAsia’s global network.

Awards

InterContinental Maldives earns second consecutive Travel + Leisure family resort honour

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InterContinental Maldives Maamunagau Resort has been recognised among the Top 10 Best Resorts for Families in the Maldives by the Travel + Leisure Luxury Awards Asia Pacific 2026, marking the second consecutive year the resort has received this distinction.

Set within the pristine blue of Raa Atoll, the resort continues to be a meaningful island address for families seeking space, ease and time together. From beach and overwater villas to thoughtful programming for children and teens, InterContinental Maldives creates moments for every generation. Younger guests are invited into the world of Planet Trekkers, while teens can enjoy their own rhythm

on the island, from spa specials and games to time on the water and relaxed moments with new friends. Families can spend their days exploring the lagoon, learning about the marine life that surrounds Maamunagau, or sharing quiet evenings as the sky softens over the Indian Ocean. It is this balance of discovery, calm and togetherness that makes each stay feel deeply personal.

“We are incredibly honoured to be recognised as one of the Maldives’ leading family resorts for two consecutive years,”said Reinhold Johann, General Manager of InterContinental Maldives Maamunagau Resort.“Family travel is central to our purpose here at InterContinental Maldives, and this award shines a light on our incredible team, whose genuine care consistently earns the highest praise from our guests. From curated experiences for all ages to multigenerational island adventures, we remain committed to making every family feel completely at home in our little slice of paradise.”

The T+L Luxury Awards Asia Pacific celebrate exceptional hotels, resorts and travel experiences across the region, with winners selected by readers of Travel + Leisure Southeast Asia, Hong Kong & Macau.

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Hideaway Beach Resort to host Maldives Hideaway Resort Run 2026

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Hideaway Beach Resort & Spa has officially launched the second annual Maldives Hideaway Resort Run 2026, with the main race set to take place on 18 September 2026 as part of a wider World Wellness Weekend programme from 17 to 20 September 2026 on the natural island of Dhonakulhi in Haa Alifu Atoll. The event brings together destination running, wellness, fitness, and island-inspired lifestyle experiences in one of the Maldives’ most scenic luxury resort settings.

The official partnership signing and launch ceremony, held at Muraka Maalam, Maagiri Hotel in Malé, brought together key event partners to formalise their commitment to the Maldives Hideaway Resort Run 2026. The event featured the official unveiling of the branding theme, event logo, launch video, and running jersey, all inspired by Hideaway Beach Resort & Spa’s lush tropical vegetation, natural island landscape, and Flora & Fauna. Guests were also introduced to the scenic race routes, designed to highlight the resort’s pristine beaches, island pathways, and tranquil surroundings. The race route spans three distinct terrains: North point beach, island trails, and the Deluxe Water Villa jetty.

The initiative is endorsed by Visit Maldives and delivered in partnership with TFG as race partner, with race consultation, registration, timing, and bib services powered by TFG Races. Maldivian joins as transport partner, Coral Glass as content partner, and Sporting Vacanze as agent partner. This partnership reflects continued collaboration between tourism, aviation, media, sports, and lifestyle stakeholders in supporting wellness tourism in the Maldives.

The Maldives Hideaway Resort Run 2026 will feature a 10K Challenge and a 5K Fun Run, welcoming both experienced runners and recreational participants. The 5K route will cover one lap of the resort’s scenic course, while the 10K will complete two laps. Participants will receive a race timing bib powered by TFG Races, a partner goodie bag, and the official Flora & Fauna Greenery Run T-shirt. Trophies will be awarded to the top three male and female finishers in both the 5K and 10K categories.

Beyond the race itself, the World Wellness Weekend programme will offer a curated series of activities including shakeout runs, stretching sessions, fitness clinics, group workouts, sunrise and sunset yoga, aqua yoga, sound bath experiences by Naga Healing, wellness experiences, and evening entertainment. The programme has been designed to balance movement, recovery, connection, and celebration throughout the event period.

“Following the success of the historic inaugural edition in 2025, we are delighted to launch the Maldives Hideaway Resort Run in 2026,” said Mohamed Muzaffar Ahmed, Business Development Manager of Lily Hotels. “With the continued endorsement of Visit Maldives and the support of our partners, this event reflects the growing opportunity to position the Maldives as a destination for luxury wellness, sports, and active travel. Our ambition is to develop the Maldives Hideaway Resort Run into one of the country’s leading luxury destination running events, offering participants an experience that is truly unique to the Maldives.”

Speaking at the launch ceremony, Managing Director and CEO of Visit Maldives, Ibrahim Shiuree, highlighted the significance of events such as the Maldives Hideaway Resort Run in inspiring greater participation in sports tourism and diversifying demand for visiting Maldives as well. He emphasised that initiatives of this nature play an important role in positioning the Maldives not only as one of the world’s leading luxury holiday destinations, but also as an emerging destination for sports, wellness, and active travel. He commended the work behind the event and highlighted the value of continuing such experiences to strengthen the Maldives’ competitiveness in the global travel market.

The event is open to international guests and Maldivian residents, with dedicated participation packages available for participants booking directly with the resort. Packages include a stay at Hideaway Beach Resort & Spa, meal plan benefits, transfer arrangements, and access to selected resort experiences during the event period.

Registration is free. The official TFG Races registration page will be available soon, while participants may reserve their slots in advance by contacting Hideaway Beach Resort & Spa reservations.

For packages, registration, and event details, please click here for the official brochure.

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Entertainment

Second Hard Rock Cafe Maldives music festival strengthens cultural exchange

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The vibrant music festival held at Hard Rock Cafe Maldives on the 19th of this month was successfully concluded, marking its second consecutive year in collaboration with Alliance Française de Male’. The event once again delivered a dynamic celebration of music, culture, and international artistic exchange.

Building on the success of its inaugural edition, this year’s festival featured a carefully curated lineup of three bands and two solo artists, creating a high-energy fusion of local and international talent that captivated audiences throughout the evening. The collaboration between Hard Rock Cafe Maldives and Alliance Française continued to strengthen cultural ties through music, offering a platform where local talent could perform alongside international artists in a shared creative space.

The lineup included:

  • Equatic Vibe (Maldives)—full band
  • SkyRock (Maldives)—full band
  • Funk Island (Sri Lanka)—featured international highlight band
  • Dr. Tatsuya Daniel (USA)—solo keyboard artist
  • Katherine (Sri Lanka)—solo expat keyboard artist

This year’s edition was further strengthened through important cultural sponsorships and institutional support, which played a key role in bringing together an internationally diverse lineup. The featured international band Funk Island (Sri Lanka) was sponsored by the French Embassy in Sri Lanka and the Maldives, while Dr Tatsuya Daniel (USA) was supported by the United States Embassy in the Maldives, reinforcing the role of cultural diplomacy in enabling artistic exchange.

The festival also forms part of the global spirit inspired by La Fête de la Musique (World Music Day), an annual celebration that originated in France in 1982. Created to encourage both amateur and professional musicians to perform freely in public spaces, the initiative promotes the idea of “music everywhere, for everyone.” Held annually on 21 June, it has since grown into a worldwide movement celebrated in more than 120 countries, uniting people through the universal language of music.

“Music remains one of the most powerful tools for cultural connection. This partnership with Hard Rock Cafe Maldives allows us to bring French and international artistic influences closer to the Maldivian audience while celebrating local creativity. We are proud to see this festival grow into a much-anticipated annual event,” said Beblai Gabin, Director at Alliance Française de Male’.

“Hosting this festival for the second consecutive year is a testament to the strong collaboration we have built with Alliance Française and the incredible support from our community. Bringing together local bands with international artists creates an unmatched energy that truly defines the Hard Rock Cafe spirit,” said Frederic Lebegue.

Guests were treated to an immersive live music experience, with performances spanning multiple genres and styles, delivering the signature high-energy atmosphere that the festival has become known for. The seamless blend of local and international acts reinforced the event’s reputation as a standout cultural highlight in Malé’s annual calendar.

Organisers expressed their appreciation for the continued partnership and strong audience turnout, noting that the success of the second edition sets a strong foundation for future expansions of the festival.

The evening concluded on a celebratory note, with enthusiastic feedback from attendees underscoring the festival’s growing popularity and its role in promoting music-driven cultural exchange in the Maldives

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