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MMPRC teams up with AirAsia to host first Visit Maldives Travel Expo in Malaysia

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Maldives Marketing and Public Relations Corporation (MMPRC) has announced plans to host the first ever Visit Maldives Travel Expo.

In a statement, MMPRC said the opportunity to take part in Visit Maldives Travel Expo 2019 is open by June 17. Those who are interested in taking part in the B2B and B2C exhibition with MMPRC may fill in a co-exhibitor registration form and send it to MMPRC along with the payment before the deadline, it added.

“We believe this B2B & B2C exhibition is a great platform to connect with top agents, operators and industry experts in Malaysia. The three-day exhibition will present co-exhibitors with the opportunity to make direct bookings with agents, as well as interact with the local public to sell packages on the spot,” the statement read.

“We are confident that, with your support, Visit Maldives Expo 2019 — Putrajaya, Malaysia will be a resounding success and also, the beginning of an era of greater prosperity for the Maldivian tourism sector.”

The exhibition, to be held from July 5-7 at IOI City Mall in the Malaysian administrative capital of Putrajaya, is the first of its kind to be held by MMPRC and is a step forward in the official tourism promotion body’s efforts to market the Maldives as a top destination for travellers across the world.

The exhibition’s uniqueness is further bolstered by the fact that it will be held in association with AirAsia, the biggest budget airline in the region.

The venue is also spectacular; it is a multi-award-winning city mall located within IOI Resort City. The exhibition will be held on the ground floor of the mall and presented in a unique concept, with high visibility from over 150,000 visitors to the mall per day.

Malaysia is a fast growing source market for Maldives tourism.

Official figures show that 22,202 Malaysian tourists visited the Maldives in 2018 — a 16.3 per cent increase over the 19,092 in 2017. That growth is set to continue this year, as arrivals from Malaysia recorded an 8.6 per cent increase in the first four months of the year to reach 7,800 from 7,185 in the same period last year.

The growth in the Malaysian market is boosted by AirAsia’s direct flight operations to the Maldives.

AirAsia currently operates a daily service connecting Kuala Lumpur and Male, utilising its fleet of Airbus A320 aircraft with 180 and 186 seat capacity. Separately, its long-haul affiliate AirAsia X serves the same route four days a week using Airbus A330-300 aircraft with 377-seat capacity, including 12 Premium Flatbed seats.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

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The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

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JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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Master Baker Steven to conduct IREKS Baking Art & Science training in Maldives

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The return of IREKS Master Baker to the Maldives brings exciting news for the local baking community.

Kuala Lumpur-based Master Baker – Chef Steven Selvamuthu, will be conducting pro-bono culinary demonstrations and extensive training sessions from 19th August to 7th September, 2023. Bakers and Pastry Chefs in resorts and HORECA institutions can look forward to enhancing their skills and knowledge under his guidance.

Steven’s expertise in pastries, acquired through training in Gelato University in Italy and a Chocolate Master program in Switzerland, has been instrumental in providing the best solutions to IREKS’ customers in the Maldives.

IREKS, the renowned German company, is a global player in the industry, celebrated for their expertise in developing innovative baking ingredients and catering to the preferences of the health-conscious and quality-driven generation. IREKS provides high-quality bakery flour and ingredients, including baking improvers, specialty bread mixes, gluten-free mixes, vegan mixes, and confectionary mixes. With a growing awareness of the impact of food production on people and the environment, IREKS offers a diverse range of organic baking improvers and mixes for the efficient production of various organic quality baked goods. They exclusively source raw materials from controlled organic cultivation.

In addition to its range of flour mixes focused on multiple baking needs, IREKS also offers a wide “Free-from” range, accommodating various dietary preferences such as lactose-free, palm oil-free, additive-free, egg-free, sugar-free, or vegan options.

In particular, IREKS has been providing a comprehensive Gluten-Free range since 1995. Gluten, a protein that provides structure, is essential for making grains bakeable, and it would be a challenge to bake without its presence. At the same time, gluten-free baked goods are growing in demand – even from those who do not suffer from medical conditions (e.g.: celiac disease). In order to meet the high safety requirements in this specialised production process, gluten-free ingredients are carefully and meticulously selected and processed at IREKS’s state-of-the-art facilities in Germany.

So, this powerhouse of the baking profession, Master Baker Steven, will share his vast expertise with the resort bakers’ community during these demonstration sessions. Should you wish to participate in a training session, please contact Bestbuy Maldives.

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