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beOnd Airline partners with CROSSROADS Maldives for promotional campaign

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CROSSROADS Maldives has unveiled the much anticipated promotional campaign with beOnd airline, world’s first premium leisure airline. This limited-time collaboration promises beOnd passengers an exquisite travel experience, offering complimentary nights and substantial discounts at two of the Maldives’ most esteemed resorts: SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives.

Passengers flying with beOnd can indulge in an exceptional offer at Hard Rock Hotel Maldives of two complimentary nights for every two paid nights and those selecting SAii Lagoon Maldives, Curio Collection by Hilton, can enjoy discounts of up to 35%, with a host of additional benefits. This exclusive booking window is open from the 11th of June till the 31st of July 2024, with the stay period valid from the 11th of June through 21st of December, 2024, making it possible to book now and travel later.

For those unfamiliar, CROSSROADS Maldives is where the modern Maldives holiday begins. It stands as the epicenter of contemporary leisure, boasting unparalleled entertainment and retail offerings unique to the Maldives. CROSSROADS Maldives will take visitors on a journey where cultures meet, creating the perfect mix of uber-chic leisure indulgence and barefoot luxury resort stays neatly wrapped into one of the most idyllic holiday experiences the Indian Ocean can offer. A mere 20 minutes from Velana International Airport and Malé, CROSSROADS Maldives invites guests to go beyond the typical “one-island, one-resort” holiday, and experience a fully integrated lifestyle destination. With three world-class resorts, a 30-berth quay, the legendary Hard Rock Cafe, the iconic SAii Beach Club, over 14 exquisite dining experiences, exhilarating watersports, a phenomenal kids’ club, and blissful spa offerings, this is where one needs to be to experience the extraordinary.

This exclusive partnership follows the popular social media giveaway campaign, which concluded recently, awarding two complimentary tickets from Milan to Malé and a six-night stay across the three distinguished properties at CROSSROADS Maldives to one fortunate content creator.

“We are thrilled to partner with Crossroads to offer our guests an unparalleled vacation experience. This collaboration reflects our commitment to providing exceptional value and luxurious travel options. By combining the finest in leisure air travel with world-class resort amenities, we aim to create unforgettable memories for our guests,” said Tero Taskila, Chairman and CEO of beOnd.

For more details and to book these exclusive offers, passengers must have a valid beOnd booking reference and use the designated special links for SAii Lagoon Maldives, Curio Collection using the promo code SLMBEO and Hard Rock Hotel Maldives LINK using the promo code HRHBEO.

Awards

The Ritz-Carlton Maldives, Fari Islands secures Forbes Five-Star rating for fourth consecutive year

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Forbes Travel Guide (“FTG”), the only global rating system for luxury hotels, restaurants, spas and cruise ships, has announced its 2026 Star Awards. The Ritz-Carlton Maldives, Fari Islands earned a new Forbes Travel Guide Five-Star award and is showcased with other honourees on ForbesTravelGuide.com.

In addition to this distinguished recognition, The Ritz-Carlton Spa and Summer Pavilion each received Four-Star honours, while IWAU earned a Recommended rating, further underscoring the resort’s commitment to excellence across hospitality, wellness and culinary experiences.

Located in the Fari Islands of the North Malé Atoll and designed by Kerry Hill Architects, The Ritz-Carlton Maldives, Fari Islands is defined by its iconic spherical architecture, inspired by the circular forms of the turquoise lagoon and the movement of ocean breezes. Nestled along white-sand beach coves and set above vibrant azure waters, the resort’s luxury villas seamlessly blend island living with modern design. Each villa features panoramic water views, an infinity pool, a spacious sundeck, and the dedicated attention of an Aris Meeha, island butler. A dynamic culinary scene unfolds across seven restaurants and bars, located on the resort’s dedicated Culinary Island and at Fari Marina Village. Guests may also enjoy a range of curated recreational experiences or unwind at The Ritz- Carlton Spa, which exclusively features Bamford organic products.

“We are deeply honoured to receive this prestigious, globally recognised accolade and to be named a Forbes Travel Guide Five-Star Hotel for the fourth consecutive year,” said Oscar Postma, General Manager of The Ritz-Carlton Maldives, Fari Islands. “This achievement truly belongs to our Ladies and Gentlemen, whose artistry, dedication and quiet mastery bring our island to life each and every day. Since opening in June 2021, their commitment to refined, thoughtful hospitality has defined our journey. Together, they continue to shape meaningful experiences for our guests, guided by our promise to Embrace the Circle of Island Life and deliver service that is both personal and enduring.”

Forbes Travel Guide’s highly anticipated 68th annual Star Awards list covers 100 countries.

“Forbes Travel Guide’s Star Award winners exemplify excellence in hospitality,” said Amanda Frasier, President of Standards & Ratings for Forbes Travel Guide. “This year’s list reflects the changing landscape of luxury with properties setting the standard for authentic experiences while offering unparalleled amenities, enhanced well-being and delivering unforgettable moments. We are thrilled to recognise their dedication to creating truly world-class travel options for today’s discerning guest.”

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The St. Regis Maldives introduces multi-sensory collaboration with Farina est. 1709

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When two houses shaped by centuries of heritage come together, the result is more than a collaboration: it is a sensorial journey. The St. Regis Maldives Vommuli Resort and Farina est. 1709, the world’s oldest fragrance house, have announced their exclusive partnership, transforming scent into extraordinary travel moments. Blending olfactory tradition with modern hospitality, the collaboration celebrates refinement, craftsmanship and a contemporary vision of luxury – shifting from superficial display to authentic, personal experiences that leave a lasting impression, set within one of the world’s most spectacular destinations.

To mark the beginning of the partnership, the island resort located in the Dhaalu Atoll introduces a curated series of offerings around the Easter season, bringing together fragrance, fine dining and meaningful encounters.

On April 1, an exclusive dinner inspired by the signature notes of the original Eau de Cologne translates the brand’s olfactory heritage into a refined gourmet experience. Each course reflects a distinct scent note: bergamot in ceviche with amberjack and black truffle, orange blossom with prawns, a refreshing lime and peach sorbet, lobster ravioli with grapefruit sabayon, as well as mandarin and vanilla in a delicate mille-feuille accented with lavender and jasmine. The menu unites fragrance and cuisine in a multisensory moment, complemented by carefully selected wines that enhance the aromatic profile of each course.

Throughout April, a bespoke signature cocktail inspired by the fresh, citrus-forward character of Eau de Cologne takes centre stage at the iconic Whale Bar, inviting guests to ease into the evening overlooking the Indian Ocean. The programme is further enriched by exclusive fragrance masterclasses for small groups, offering an intimate introduction to the art of perfumery.

In 1709, Johann Maria Farina laid the foundation of modern perfumery with Eau de Cologne, giving name to an entire fragrance category. Guided by Louise Farina, Managing Director and ninth-generation family member, guests discover the raw ingredients that define the original Eau de Cologne, learn how notes interact and explore how personal expression can be translated into scent. Participants refine the original fragrance base with selected essences, creating their own bespoke perfume – a keepsake that carries the spirit of the resort far beyond the stay.

The partnership is deeply rooted in the heritage of both brands. Caroline Astor, the grande dame of New York society and a defining figure behind the original St. Regis, understood fragrance as a powerful expression of identity, refinement and social ritual. In an era when scent was an essential marker of elegance, perfume accompanied every grand ball, salon gathering and moment of arrival. This appreciation for timeless fragrance lives on today through The St. Regis Maldives partnership with Farina est. 1709, whose heritage mirrors the brand’s own devotion to craftsmanship, tradition and modern luxury.

“When two houses with such strong heritage come together, something truly special emerges. The original Eau de Cologne is a cultural icon with over 300 years of history. This partnership allows us to present our heritage in a setting that itself stands for the highest standards, tradition and timeless elegance,” says Louise Farina.

Beyond the Easter season, the collaboration will remain a highlight of the year and continue in autumn as part of the 10th anniversary celebrations of The St. Regis Maldives Vommuli Resort. The programme will showcase new fragrances inspired by destinations across the globe, thoughtfully paired with curated culinary experiences where scent, wine and gastronomy converge. The journey is enhanced by exclusive, limited-edition keepsakes – personal treasures that carry the memory of the stay long beyond departure.

Vincent Pauchon, General Manager of the resort, comments: “We place great value on authentic, thoughtfully crafted experiences. Collaborating with Farina est. 1709 allows us to bring together fragrance and hospitality in a thoughtful way, drawing on shared values of heritage, craft and attention to detail. This partnership reflects our approach to offering our guests something distinctive, rooted in excellence and genuine storytelling.”

With this collaboration, The St. Regis Maldives Vommuli Resort and Farina est. 1709 set a statement for a form of luxury that is quiet yet impactful. Fragrance becomes the invisible signature of every stay – subtly present in every moment.

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Food

OBLU XPERIENCE Ailafushi invites guests to break fast island-style this Ramadan

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OBLU XPERIENCE Ailafushi invites guests, residents, and visitors to celebrate the holy month of Ramadan with meaningful Iftar gatherings, just a short 15-minute speedboat journey from Velana International Airport. Designed for colleagues, friends, and families to come together in a relaxed island setting, the resort offers a warm and welcoming atmosphere to share the blessings of the season over a thoughtfully curated Iftar spread.

Hosted daily throughout Ramadan, from 18th February to 19th March at Element X restaurant from 06:00 — 07:15 PM, the Iftar experience features an extensive buffet showcasing traditional Maldivian flavours alongside popular regional favourites. Guests can enjoy juice, dates, mixed dry fruits and nuts, yoghurt, Maldivian short eats, a selection of main courses, and desserts, offering a wholesome and festive dining experience in the spirit of Ramadan.

The experience is well suited for corporate gatherings and family groups, with special packages available for group reservations, and guests are encouraged to confirm their bookings at least 24 hours in advance. Convenient speedboat transfers make the island easily accessible for those joining the evening gathering.

This Ramadan, gather your loved ones and share the joy of togetherness over a memorable island Iftar experience at OBLU XPERIENCE Ailafushi.

For details and bookings, please call +960 934 2685 / +960 934 2550, or email fbreservations.ailafushi@coloursofoblu.com. 

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