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beOnd Airline partners with CROSSROADS Maldives for promotional campaign

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CROSSROADS Maldives has unveiled the much anticipated promotional campaign with beOnd airline, world’s first premium leisure airline. This limited-time collaboration promises beOnd passengers an exquisite travel experience, offering complimentary nights and substantial discounts at two of the Maldives’ most esteemed resorts: SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives.

Passengers flying with beOnd can indulge in an exceptional offer at Hard Rock Hotel Maldives of two complimentary nights for every two paid nights and those selecting SAii Lagoon Maldives, Curio Collection by Hilton, can enjoy discounts of up to 35%, with a host of additional benefits. This exclusive booking window is open from the 11th of June till the 31st of July 2024, with the stay period valid from the 11th of June through 21st of December, 2024, making it possible to book now and travel later.

For those unfamiliar, CROSSROADS Maldives is where the modern Maldives holiday begins. It stands as the epicenter of contemporary leisure, boasting unparalleled entertainment and retail offerings unique to the Maldives. CROSSROADS Maldives will take visitors on a journey where cultures meet, creating the perfect mix of uber-chic leisure indulgence and barefoot luxury resort stays neatly wrapped into one of the most idyllic holiday experiences the Indian Ocean can offer. A mere 20 minutes from Velana International Airport and Malé, CROSSROADS Maldives invites guests to go beyond the typical “one-island, one-resort” holiday, and experience a fully integrated lifestyle destination. With three world-class resorts, a 30-berth quay, the legendary Hard Rock Cafe, the iconic SAii Beach Club, over 14 exquisite dining experiences, exhilarating watersports, a phenomenal kids’ club, and blissful spa offerings, this is where one needs to be to experience the extraordinary.

This exclusive partnership follows the popular social media giveaway campaign, which concluded recently, awarding two complimentary tickets from Milan to Malé and a six-night stay across the three distinguished properties at CROSSROADS Maldives to one fortunate content creator.

“We are thrilled to partner with Crossroads to offer our guests an unparalleled vacation experience. This collaboration reflects our commitment to providing exceptional value and luxurious travel options. By combining the finest in leisure air travel with world-class resort amenities, we aim to create unforgettable memories for our guests,” said Tero Taskila, Chairman and CEO of beOnd.

For more details and to book these exclusive offers, passengers must have a valid beOnd booking reference and use the designated special links for SAii Lagoon Maldives, Curio Collection using the promo code SLMBEO and Hard Rock Hotel Maldives LINK using the promo code HRHBEO.

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Year of the Horse celebrated across Sun Siyam’s Luxury, Privé and Lifestyle resorts

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Sun Siyam Resorts is marking the Lunar New Year across its Luxury, Privé and Lifestyle collections with a coordinated programme of cultural experiences, festive dining, music and family-focused activities from 15 to 20 February 2026. Celebrating the Year of the Horse, each resort’s programme reflects its individual character while embracing the spirit of renewal and togetherness associated with the season.

Siyam World – Lifestyle Collection

At Siyam World, Lunar New Year celebrations combine cultural heritage with contemporary island energy. A highlight of the programme is a live showcase featuring Chinese-inspired DJ sets paired with the traditional guzheng, creating a fusion of electronic rhythms and classical melody. Performances by the Chaozhou Shantou lion dance troupe add further cultural depth, with guests invited to observe, participate and learn traditional movements.

Sun Siyam Olhuveli – Lifestyle Collection

Sun Siyam Olhuveli is presenting a relaxed Lunar New Year programme shaped by traditional symbolism and island living. Throughout the week, the resort will host family-friendly cultural activities, traditional performances and live music. Red-themed décor and festive elements will set the tone, while dragon displays and cultural showcases bring movement to the island’s central spaces. The celebrations peak on 16 and 17 February with performances by DJ Slim Belghith, whose international sound will accompany evening festivities.

Sun Siyam Iru Veli – Privé Collection

At Sun Siyam Iru Veli, the Year of the Horse will be marked through a programme that combines cultural traditions with family-oriented experiences. The Kids Club will host themed activities including red envelope crafting, lantern making, zodiac-inspired art and traditional games. The Fire Horse Pool Party at Chemistry will bring families together with music and refreshments. Dining highlights include hot pot lunches and dinners, along with a dedicated Chinese section titled “Flavours of Fortune” at the Aqua Orange buffet. Guests may also enjoy seasonal spa treatments at Ocean Spa designed to promote balance and renewal.

Sun Siyam Vilu Reef – Privé Collection

Sun Siyam Vilu Reef will conclude its celebrations with a Grand Spring Gala Dinner featuring international cuisine alongside Chinese specialities. The evening includes a traditional lion dance performance, filling the island with movement and symbolic gestures intended to welcome prosperity and good fortune.

Sun Siyam Iru Fushi – Luxury Collection

At Sun Siyam Iru Fushi, Lunar New Year celebrations will blend Chinese traditions with Maldivian island experiences. Dining features include beachfront seafood platters, Blue Lobster barbecues and traditional hot pot dinners, complemented by chocolate, cheese and champagne tastings.

Younger guests may take part in dragon dance workshops and lantern painting sessions, while signature resort experiences such as Sunset Jet Car rides, Cinema by Moonlight on a private boat and floating breakfasts add further variety. Evening turndown moments incorporate local Maldivian touches, reflecting the resort’s approach to cultural exchange. With 15 dining venues, family-oriented villas and dedicated adults-only spaces, the resort’s programme is designed to accommodate a broad range of guests.

Commenting on the celebrations, Ahmed Naufal, Group Director of Business Development, noted that China remains an important market for Sun Siyam. He stated that the Lunar New Year celebrations provide an opportunity to honour Chinese traditions while delivering experiences consistent with the group’s standards of hospitality.

Across its Maldivian portfolio, Sun Siyam Resorts presents Lunar New Year as a season of cultural appreciation, shared celebration and renewal by the sea.

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LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme

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St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.

The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.

Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.

Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.

The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.

The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.

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Kandooma Maldives invites couples to gift island escape this Valentine’s Day

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Valentine’s Day is all about romance, anticipation and surprise, and in 2026 couples are dreaming bigger than the traditional bouquet of red roses or dinner out. Holiday Inn Resort Kandooma Maldives invites romantics to elevate their Valentine’s gifting with a digital gift voucher for a Maldives island getaway, offering the ultimate gift: time together, far away from the everyday.

The Island Romance Package at Holiday Inn Resort Kandooma Maldives has been thoughtfully designed to deliver a seamless and unforgettable couples’ escape. The package includes accommodation and daily dining for two at Kandooma Café, the resort’s international buffet restaurant, along with in-villa welcome amenities and a thoughtful selection of romantic experiences.

Couples can look forward to special moments such as a beach picnic lunch, breakfast in bed, and a private beachfront dinner set-up, perfectly tailored for those seeking intimacy, indulgence and tropical tranquillity. For ocean-loving adventurers, the package also includes dive experiences for certified divers, adding an exhilarating touch to the celebration. Island Romance packages start from US$548++ per villa per night for two (depending on dates of stay and villa category), with a minimum three-night stay.

“Some guests choose to gift a cash amount that can be applied toward a booking, while others prefer to arrange the stay in advance and purchase gift vouchers for memorable add-ons,” said Sharon Garrett, Director of Marketing & Sustainability, Holiday Inn Resort Kandooma Maldives.

Valentine’s Day goes well beyond the 14th February at the private island paradise. “At Kandooma, we celebrate romance and togetherness throughout February as part of our Month of Love celebrations, and our gift vouchers allow guests to give something truly meaningful, even if they can’t travel right away.” she added.

Located in the South Malé Atoll, just 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a tropical island paradise renowned for its white sandy beaches, turquoise lagoon, and world-class diving and surfing. Accommodation ranges from Garden and Beach Villas to two-storey Beach Houses and the resort’s signature Overwater Villas. Families are well catered for with the Kandoo Kids’ Club and a full activities programme, while six dining venues and the Kandooma Spa by COMO Shambhala complete the island escape. www.maldives.holidayinnresorts.com

Gift vouchers can be purchased via the resort’s website. For the full Month of Love 2026 Brochure, please visit here

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