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MMPRC strengthens destination presence in the Indian market at SATTE 2024

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) strengthens destination presence in the Indian market at SATTE 2024 alongside 57 representatives from 34 companies from the Maldives tourism industry. This event is being held from 22nd to 24th February 2024 at India Expo Mart, Delhi.

SATTE has established itself as the biggest networking forum for the travel and tourism industry in South Asia. Visit Maldives is showcasing the unique beauty and the distinctive experiences of the Sunny Side of Life as a short-haul holiday destination for Indian travellers at this event.

SATTE 2024 provides an extensive platform for the industry leaders and travel  trade partners to  connect,  network,  and showcase their products and services. Participation in this event assists in sharing the latest updates about  the destination, the unique selling points of our tourism products  and  the various experiences available in the Maldives with the participating travel trade representatives. Additionally, it provides  numerous opportunities for the industry partners to disseminate the latest information about their individual properties and unique offers.

Visitors can expect a range of activities at the Maldives stand at SATTE 2024, including meetings with key travel trade professionals and other partners, along  with  media interviews. Free holiday getaways will also be given to the lucky winners through a raffle.

India  was  the top source market to the destination last year with 208,876 arrivals received by 31st December 2023, which is 14.4 percent of the total market share. MMPRC consistently conducts various marketing activities targeting this market to maintain destination momentum. Several marketing activities are planned to be held throughout 2024 for this market as well. These marketing activities ensure that the Maldives remain a top-of-mind destination for the Indian market.

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Amilla Maldives rolls out island-wide Easter programme

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Easter celebrations have been taking place at Amilla Maldives, centred around the presence of Paddy the Travelling Bear, who has featured in a series of activities designed for families and younger guests.

The programme began on 1 April and continues until 12 April. Throughout this period, Paddy has appeared daily across the island, leading activities such as Easter egg hunts, treasure trails and creative sessions held in various outdoor settings. The character has provided continuity across the programme, with families engaging in scheduled activities over the course of the celebration.

Additional elements, including themed poolside activities and mermaid experiences, have been incorporated into the programme, offering interactive experiences for younger guests.

A key event was held on 5 April, when a character known as Bunny arrived on the island by jet ski and joined Paddy for a series of activities. The event brought together guests for a shared Easter celebration.

The programme has been structured to include a mix of workshops, cultural activities and evening gatherings. Activities will continue until 12 April as part of the resort’s Easter programme.

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Four Seasons Resort Maldives at Kuda Huraa to stage 14th edition of Surfing Champions Trophy

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The Indian Ocean provides consistent surf conditions throughout the year, but each September, Four Seasons Resort Maldives at Kuda Huraa hosts the Surfing Champions Trophy at the Sultans break. The event is scheduled to return from 4 to 11 September 2026, bringing together professional surfers, guests and spectators.

Now in its 14th edition, the Surfing Champions Trophy is an invitation-only event featuring professional surfers competing across three board disciplines: single fin, twin fin and thruster. The competition takes place at Sultans, a reef break in North Malé Atoll, with Four Seasons Resort Maldives at Kuda Huraa serving as the base for participants, officials and attending guests.

The line-up for the 2026 edition will be announced in stages in the coming months.

The event was first held in 2011, with Mark Occhilupo winning all three divisions and the Grand Champions Final. Since then, previous winners have included Damien Hardman (2012), Taylor Knox (2013), Dave Rastovich (2014), Shane Dorian (2015), Taj Burrow (2016, 2017 and 2024), Josh Kerr (2018 and 2019), Kelly Slater (2022), and Joel Parkinson (2023).

Over the years, the competition has also featured a range of international surfers, including Carissa Moore, Maya Gabeira, Tom Curren, Rob Machado, Layne Beachley, Bethany Hamilton, Mikey February, Jeremy Flores and Jadson Andre.

The 2025 edition saw Tahitian surfer Michel Bourez secure victory despite sustaining a hamstring injury during the event. He won both the thruster division and the Grand Champions Final, achieving the only perfect score of the competition in the closing moments of the final. Other participants included Owen Wright, Jesse Mendes, Craig Anderson and Maldivian wildcard Ismail Rasheed.

In parallel with the event, the resort offers the “Surf’s Up” package, which includes coaching sessions with Tropicsurf professionals, guided surf trips, daily yoga sessions, spa treatments, and accommodation with transfers. The package is available to guests seeking to participate in surf-related activities during the event period.

Updates on the 2026 competition, including participant announcements, will be released through official channels of the Surfing Champions Trophy and Four Seasons Resort Maldives at Kuda Huraa.

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JOALI brings England football legend Fara Williams to Maldives

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JOALI has announced a partnership with retired footballer Fara Williams, who will visit JOALI Maldives and JOALI BEING this April to lead a series of football-related activities for guests and the local community.

Fara Williams is among the most capped players in English football history, with 172 international appearances for the England women’s national team. Over the course of her career, she represented clubs including Chelsea and Charlton Athletic, and captained Everton to victory in the Premier League Cup in 2008 and the FA Women’s Cup in 2010.

As part of the initiative, Williams will host a football workshop for girls from Dhuvaafaru Island on 11 April 2026. The session is intended to support the development of women’s football in the Maldives and reflects JOALI’s engagement with communities in Raa Atoll.

In addition, family-focused football sessions will be held for resort guests on 13 April at JOALI Maldives and on 17 April at JOALI BEING. These sessions will provide children and families with the opportunity to participate in football activities guided by Williams.

JOALI Maldives offers villas starting from USD 3,256 per night for two guests sharing a Water Villa with Pool on a bed and breakfast basis. At JOALI BEING, villas start from USD 3,162 per night for two guests sharing an Ocean Pool Villa on a bed and breakfast basis.

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