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Xiamen Airlines Inaugurates Direct Flights from Fujian Province to Maldives

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Visit Maldives has welcomed the first direct flight from Fujian Province, China, to the Maldives. A special ceremony was held today at Velana International Airport to mark the joyous occasion, commemorating the arrival of Xiamen Airlines flight MF8017 carrying tourists from the Fujian Province to the Maldives.

The tourists were greeted with a vibrant traditional BoduBeru performance, and presented with a special gift pack, including flowers. Dignitaries attending the event included the Ambassador of the People’s Republic of China to the Maldives, H.E Ambassador Wang Lixin; and representatives from the Ministry of Tourism; Maldives Airports Company Limited (MACL); Maldives Immigration; Maldives Customs Service; and other government enterprises and tourism associations in the Maldives.

China has long remained a crucial market for the Maldives tourism industry. The resumption of direct flights from China to the Maldives on January 18, 2023 contributed generously to tourist arrivals last year, with over 187,125 tourists from China visiting the Maldives, solidifying its place as one of the Maldives’ top three source markets. Notably, earlier this year on January 19, we welcomed the first direct flight from Hong Kong to the Maldives since 2020, which has contributed to a significant increase in Chinese visitors to our destination. Maldives also achieved the milestone of highest number of tourist arrivals in a single day on February 12, 2024. On that note, the surge in tourist arrivals is attributed to the growing number of tourists from China, reclaiming its position as the leading source market to the Maldives.

MMPRC consistently promotes the Maldives as the premier destination in the Chinese market through strategic marketing endeavours. The Maldives achieved its highest-ever tourist arrivals last year, surpassing 1.8 million visitors. MMPRC has planned numerous

activities for the Chinese market this year, including an e-learning campaign, digital promotions on leading Chinese apps, outdoor marketing initiatives, joint promotional campaigns, familiarisation trips, social media campaigns, and active participation in fairs and exhibitions.

The inauguration of direct flights from the Fujian Province to the Maldives and the targeted marketing activities in the Chinese market will undoubtedly contribute positively to the Maldives tourism industry, and further enhance the Maldives’ position as the top-of-the-mind destination for Chinese travellers.

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Pulse Hotels & Resorts unveils eco-chic Eri Maldives in North Malé Atoll

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Eri Maldives has officially opened in the North Malé Atoll, introducing a new eco-chic lifestyle resort concept focused on accessible island living in the Maldives. Located a 45-minute speedboat journey from Velana International Airport, the resort combines ease of access with the calm of a natural island environment, offering a streamlined escape for travellers seeking authenticity rather than artificial luxury.

Set on a lush natural island, Eri Maldives is defined by dense greenery and a vibrant house reef accessible directly from the shore. The resort operates under the philosophy of “The Island of Becoming”, favouring genuine cultural immersion over traditional hospitality formality. Local arts, Maldivian cuisine and cultural practices shape the daily rhythm of island life, supported by a focus on mindful living that integrates sustainability and wellbeing throughout the guest experience. Visitors are encouraged to disconnect, slow down and engage more deeply with both the island and its cultural heritage.

Accommodation at the resort is offered across four categories designed to prioritise comfort, connection and simplicity. Beach Pool Villas feature private pools surrounded by tropical vegetation, while Beach Villas offer direct access to the shoreline and lagoon sunsets. Beach Studios, located on the ground floor, provide immediate beach access, and Sky Studios on the upper level include private balconies with expansive lagoon views. Dining follows the same relaxed approach, with Full Board Plus and All-Inclusive options available across three venues: international cuisine at Soul Kitchen, casual beachfront dining at Beach Shack, and sunset refreshments at Sip & Dip.

Adventure and relaxation are balanced through a range of experiences. A five-star PADI dive centre operated by Euro-Divers provides access to more than 30 recognised dive sites, alongside a comprehensive water sports programme. For restorative experiences, Eskape Spa is set within the island’s tropical canopy, offering holistic treatments and ocean-inspired rituals rooted in Maldivian traditions. The resort also curates bespoke celebrations, including destination dining under the stars and vow renewals accompanied by traditional Bodu Beru drumming.

Commenting on the opening, General Manager Haroon Mohamed stated that Eri Maldives is founded on the principle of experiencing the Maldives in an authentic and uncomplicated way, with an emphasis on wellbeing and meaningful connection. He noted that the resort aims to create moments that leave guests feeling cared for, understood and positively transformed.

Frederic Brohez, Chief Operating Officer of Pulse Hotels & Resorts, said the opening marks a significant addition to the group’s portfolio, introducing an eco-chic lifestyle brand designed for environmentally conscious travellers seeking a genuine Maldivian escape. He added that Eri Maldives reflects the group’s broader vision of sustainable island living, where design, community and wellbeing are closely aligned.

Eri Maldives is now welcoming guests. To mark its opening, the resort has introduced a limited-time launch offer featuring exclusive savings and added inclusions. Further information is available via the resort’s official website.

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Endless Summer awaits at Sheraton Maldives Full Moon Resort & Spa

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Sheraton Maldives Full Moon Resort & Spa is inviting guests to extend their time in paradise with the introduction of its Endless Summer offer, a thoughtfully curated stay designed to encourage a slower pace, elevated comfort and a deeper appreciation of island living.

Created for travellers seeking flexibility and ease, the Endless Summer offer combines dining experiences, leisure activities and added privileges that allow each stay to feel personalised. From arrival, guests receive USD 150 in resort credit per room, per stay, providing the freedom to enjoy moments of relaxation, culinary discovery or island exploration.

Mornings begin with a buffet breakfast at Feast, offering a selection of international favourites alongside fresh pastries and live cooking stations. Lunch is served as a relaxed three-course à la carte experience at four selected restaurants, including a beachfront venue, presenting a range of global flavours inspired by island freshness.

In the evening, guests may choose between a buffet dinner at Feast or a three-course à la carte menu at Indian, Mediterranean or Asian dining venues. Adults also receive a nightly USD 45 dining credit, which can be used at Baan Thai for authentic Thai cuisine or at Sea Salt, known for its seafood-focused menu and oceanfront setting.

Families are welcomed with added convenience, as children aged 11 and under dine complimentary from the breakfast and dinner buffets or from the Kids’ Menu when accompanied by parents. Daily experiences throughout the resort include poolside events and live entertainment at Anchorage, creating relaxed and social evenings.

Wellbeing and recreation are integrated into the daily programme, with complimentary wellness sessions and recreational activities available according to the resort schedule. Guests also have access to the tennis court with equipment included and may enjoy a 15 per cent saving on selected treatments at Shine Spa for Sheraton.

The Endless Summer offer is available for booking until 28 February 2026, for stays valid through to 20 December 2026, allowing guests to plan a year-round island escape.

Reflecting the essence of a Maldivian holiday, the Endless Summer experience is defined by unhurried days, diverse dining options and moments designed to linger beyond the stay. At Sheraton Maldives Full Moon Resort & Spa, summer is presented not as a season, but as a way of life.

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From Lunar New Year to Easter: Sirru Fen Fushi reveals seasonal line-up

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Sirru Fen Fushi – Private Lagoon Resort, set within one of the Maldives’ largest lagoons, is inviting families and couples to embrace a season of celebration through a thoughtfully curated programme of cultural traditions, family gatherings and island experiences designed to encourage connection and renewal.

From the Lunar New Year celebrations marking the Year of the Horse, to Eid by the Sea and Easter festivities, the season is shaped by the resort’s brand pillars of Wild Luxury, Purposeful Living and Immersive Reconnection.

Lunar New Year: Year of the Horse (February 2026)

Welcoming the Year of the Horse, Sirru Fen Fushi will host a series of celebratory experiences that blend dining, movement and shared family moments. The programme includes a Lunar New Year special buffet, interactive dim sum experiences, floating mahjong, karaoke evenings and relaxed gatherings beneath the night sky.

Beyond dining, guests of all ages are invited to take part in activities such as Muay Thai sessions, friendly kayaking competitions and archery, alongside dedicated Kids’ Club events and a Junior Football Camp designed for younger guests.

Eid by the Sea (March 2026)

Eid by the Sea unfolds as a two-day celebration centred on togetherness and cultural connection. Guests can enjoy shared dining experiences from breakfast through to dinner, including destination dining inspired by traditional flavours.

Family-focused activities include football matches, a Junior Football Camp, hands-on cooking classes, kayaking competitions and archery. Guests may also join a local island discovery excursion, complemented by Maldivian folklore storytelling and live performances featuring the traditional Serpina instrument.

Easter at Sirru Fen Fushi (April 2026)

Easter celebrations at Sirru Fen Fushi are presented under the theme “Perfectly Island Hatched”, offering a relaxed island experience focused on family time and shared enjoyment. Guests are encouraged to celebrate spring through casual gatherings and beachside activities in a tropical setting.

Adding to the seasonal programme, the resort’s upcoming Sirru Icon Series will introduce a new dimension to the island experience, featuring curated culinary events, appearances by a football icon and experiences linked to Asia’s 50 Best Bars mixology scene.

At Sirru Fen Fushi, family time is positioned as a central part of the island experience. Accommodation options range from Sirru Residences and two- and three-bedroom water and beach villas to Safari Tented Villas, all offering generous living spaces, private pools and seamless indoor-outdoor layouts suited to multi-generational stays.

Throughout the season, families can participate in Sirru Family Moments, including Coralarium discovery experiences, stargazing, archery, tennis, football and Muay Thai. The resort also offers extensive children’s and teen programming, including arts and crafts, treasure hunts, beach and pool games, outdoor cinema nights and talent shows.

The Kids’ Club welcomes children aged four to 14, providing a bright and engaging environment featuring a distinctive spiral slide. As an added benefit for family travellers, the resort offers a Kids Fly, Stay and Eat Free programme for children under 14 years of age.

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