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Xiamen Airlines Inaugurates Direct Flights from Fujian Province to Maldives

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Visit Maldives has welcomed the first direct flight from Fujian Province, China, to the Maldives. A special ceremony was held today at Velana International Airport to mark the joyous occasion, commemorating the arrival of Xiamen Airlines flight MF8017 carrying tourists from the Fujian Province to the Maldives.

The tourists were greeted with a vibrant traditional BoduBeru performance, and presented with a special gift pack, including flowers. Dignitaries attending the event included the Ambassador of the People’s Republic of China to the Maldives, H.E Ambassador Wang Lixin; and representatives from the Ministry of Tourism; Maldives Airports Company Limited (MACL); Maldives Immigration; Maldives Customs Service; and other government enterprises and tourism associations in the Maldives.

China has long remained a crucial market for the Maldives tourism industry. The resumption of direct flights from China to the Maldives on January 18, 2023 contributed generously to tourist arrivals last year, with over 187,125 tourists from China visiting the Maldives, solidifying its place as one of the Maldives’ top three source markets. Notably, earlier this year on January 19, we welcomed the first direct flight from Hong Kong to the Maldives since 2020, which has contributed to a significant increase in Chinese visitors to our destination. Maldives also achieved the milestone of highest number of tourist arrivals in a single day on February 12, 2024. On that note, the surge in tourist arrivals is attributed to the growing number of tourists from China, reclaiming its position as the leading source market to the Maldives.

MMPRC consistently promotes the Maldives as the premier destination in the Chinese market through strategic marketing endeavours. The Maldives achieved its highest-ever tourist arrivals last year, surpassing 1.8 million visitors. MMPRC has planned numerous

activities for the Chinese market this year, including an e-learning campaign, digital promotions on leading Chinese apps, outdoor marketing initiatives, joint promotional campaigns, familiarisation trips, social media campaigns, and active participation in fairs and exhibitions.

The inauguration of direct flights from the Fujian Province to the Maldives and the targeted marketing activities in the Chinese market will undoubtedly contribute positively to the Maldives tourism industry, and further enhance the Maldives’ position as the top-of-the-mind destination for Chinese travellers.

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Dive into conservation: Sun Siyam Iru Fushi introduces snorkelling with a purpose

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Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.

Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.

This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.

“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”

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Noku Maldives transforms into IHG’s first Vignette Collection resort in Maldives

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IHG Hotels & Resorts has introduced its Vignette Collection brand to the Maldives with the addition of Noku Maldives, joining the rapidly expanding group of unique hotels in unforgettable destinations.

Shahid Hussain, General Manager of Noku Maldives, Vignette Collection, shared, “We are excited to reintroduce Noku Maldives to our guests, as it now debuts as IHG’s first Vignette Collection resort here in the Maldives. At Vignette Collection, we are proud to be a luxury and lifestyle brand dedicated to curating highly personalised experiences. With genuine warmth and thoughtful attention to detail, we create unforgettable moments leading to one-of-a-kind stays.”

Situated amidst the stunning waters of Noonu Atoll, Noku Maldives offers the perfect sanctuary for escaping the world. The resort features 50 modern private villas, each with its private pool, scattered across the island. Guests are greeted by the soft, powdery sands of the resort’s private beach or can relax in the crystal-clear waters of the Indian Ocean.

The resort boasts three restaurants and a bar, including Thari Restaurant offering Asian cuisine, The Palms Bar serving expertly crafted cocktails that blend Eastern and Western influences, and Palms Restaurant for all-day dining. Noku Spa provides wellness programming focused on natural ingredients to enhance overall wellbeing.

Vignette Collection combines each property’s distinct identity with the brand’s collective vision, offering a more authentic travel experience. While each property is unique, they are unified through key hallmarks such as Memorable Rituals and ‘A Means For Good.’ Memorable Rituals, bespoke to each Vignette Collection property, connect guests with the hotel’s identity, locality, and cultural landscape. At Noku Maldives, guests are invited to partake in the Celestial Turtle Ritual, a stargazing experience inspired by the ancient Maldivian art of astronavigation.

Means For Good initiatives are embedded throughout all Vignette Collection properties, reflecting each hotel’s commitment to responsibility, community engagement, and local culture. These initiatives will be introduced at Noku Maldives in 2025.

Just three years after its launch, Vignette Collection has surpassed the halfway mark toward its goal of reaching 100 open and pipeline hotels within 10 years. With 19 Vignette Collection hotels currently open globally and an additional 34 in the pipeline, the brand is set to debut in markets such as Japan and China.

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Celebrate prosperity and joy: Angsana Velavaru’s Lunar New Year extravaganza

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As the Lunar New Year approaches, Angsana Velavaru invites guests to celebrate the Year of the Snake with a curated two-day experience blending tradition, adventure, and festive spirit. On January 28-29, the resort will host a series of unique activities and exclusive culinary offerings to honour the season’s spirit while immersing visitors in its vibrant atmosphere.

On the eve of the Lunar New Year, attendees can participate in a hands-on Dumpling Workshop at Kaani Restaurant. This activity is followed by the ‘Flavours of Asia and Chinese Feast Buffet’, featuring a variety of regional delicacies thoughtfully prepared for the occasion. The evening culminates with the Chunwan New Year’s Eve Gala, an event filled with captivating entertainment that ushers in the new year with unforgettable flair.

For those seeking excitement, the resort provides a range of diving and snorkelling activities suitable for both experts and beginners. Visitors can explore the vibrant house reef through the Citizen Science Snorkelling experience, an initiative that allows participants to contribute to ocean conservation, making their holiday both memorable and meaningful. As night falls, the resort hosts a Caribbean-themed DJ party, where the lively rhythms of the islands set the tone for an energetic evening. A variety of cocktail stations with eclectic drink options further enhances the celebratory atmosphere.

Families are also well catered for, with activities such as friendly Beach Volleyball matches, invigorating Water Aerobics sessions, and a heartwarming Love Bird Feeding experience, ensuring fun-filled moments for guests of all ages.

The first day of the New Year features a Kite Flying Festival—a joyous celebration of the winds, skies, and the endless possibilities of the year ahead. Guests can also embark on a Dolphin Cruise, where serene Maldivian waters meet playful pods of dolphins. For those interested in mixology, the Mojito Mixology Bar at Kuredhi Pool Bar offers an interactive and refreshing take on the classic cocktail. The festivities conclude with a Lunar New Year Banquet at Funa, providing a grand setting for visitors to enjoy a delectable array of dishes, symbolizing prosperity and joy for the year to come.

Angsana Velavaru presents an idyllic setting for an unforgettable Lunar New Year celebration—a serene island retreat where adventure, culture, and tradition converge to create exceptional memories.

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