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Xiamen Airlines Inaugurates Direct Flights from Fujian Province to Maldives

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Visit Maldives has welcomed the first direct flight from Fujian Province, China, to the Maldives. A special ceremony was held today at Velana International Airport to mark the joyous occasion, commemorating the arrival of Xiamen Airlines flight MF8017 carrying tourists from the Fujian Province to the Maldives.

The tourists were greeted with a vibrant traditional BoduBeru performance, and presented with a special gift pack, including flowers. Dignitaries attending the event included the Ambassador of the People’s Republic of China to the Maldives, H.E Ambassador Wang Lixin; and representatives from the Ministry of Tourism; Maldives Airports Company Limited (MACL); Maldives Immigration; Maldives Customs Service; and other government enterprises and tourism associations in the Maldives.

China has long remained a crucial market for the Maldives tourism industry. The resumption of direct flights from China to the Maldives on January 18, 2023 contributed generously to tourist arrivals last year, with over 187,125 tourists from China visiting the Maldives, solidifying its place as one of the Maldives’ top three source markets. Notably, earlier this year on January 19, we welcomed the first direct flight from Hong Kong to the Maldives since 2020, which has contributed to a significant increase in Chinese visitors to our destination. Maldives also achieved the milestone of highest number of tourist arrivals in a single day on February 12, 2024. On that note, the surge in tourist arrivals is attributed to the growing number of tourists from China, reclaiming its position as the leading source market to the Maldives.

MMPRC consistently promotes the Maldives as the premier destination in the Chinese market through strategic marketing endeavours. The Maldives achieved its highest-ever tourist arrivals last year, surpassing 1.8 million visitors. MMPRC has planned numerous

activities for the Chinese market this year, including an e-learning campaign, digital promotions on leading Chinese apps, outdoor marketing initiatives, joint promotional campaigns, familiarisation trips, social media campaigns, and active participation in fairs and exhibitions.

The inauguration of direct flights from the Fujian Province to the Maldives and the targeted marketing activities in the Chinese market will undoubtedly contribute positively to the Maldives tourism industry, and further enhance the Maldives’ position as the top-of-the-mind destination for Chinese travellers.

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Sun Siyam Iru Veli expands reef restoration efforts with new coral planting programme

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To mark World Environment Day on 5 June 2026, Sun Siyam Iru Veli, part the Privé Collection of House of Sun Siyam, has officially launched its coral-planting initiative, strengthening the resort’s long-term commitment to marine conservation and reef restoration in the Maldives. Introduced as part of the resort’s Ocean Week celebrations, this activity invites guests to play an active role in protecting and preserving the underwater ecosystems that make the Maldives one of the world’s most extraordinary marine destinations.

Sun Siyam Iru Veli has established designated coral propagation and planting areas within its lagoon following the renewal of its coral planting licence. These are locations where guests can also snorkel with the resort’s Sun Diving team to witness the growth of the corals planted. The initiative focuses on creating new habitats for marine life while supporting the natural regeneration of coral communities surrounding the island. Beyond conservation, the experience offers guests a meaningful connection to the ocean, allowing them to contribute directly to the reef’s future health through the island’s Adopt a Coral programme.

The coral planting launch formed the culmination of Ocean Week at Sun Siyam Iru Veli with a programme of experiences designed to celebrate and raise awareness of the marine environment. Throughout the week, guests were invited to explore the Maldives’ underwater world through educational and hands-on activities.

A dedicated Marine Night introduced guests to the rich biodiversity found within Maldivian waters, offering insights into the species encountered during snorkelling and diving adventures. From colourful reef fish, sea anemones, and nurse sharks inhabiting the resort’s house reef to the majestic whale sharks and graceful manta rays found beyond the atoll, the session highlighted the importance of protecting these ecosystems.

Guests and team members also came together for a reef and lagoon clean-up initiative, helping to remove debris from surrounding marine environments while promoting responsible ocean conservation. As the Maldives enters a seasonal monsoon transition, the initiative serves as a timely reminder of the importance of constantly caring for reefs and lagoons that surround us.

Ocean Week at Sun Siyam Iru Veli coincided with several globally recognised environmental observances, including World Reef Awareness Day, World Environment Day, and World Oceans Day, reflecting the resort’s broader commitment to sustainability through the Sun Siyam Cares programme.

“The Maldives is inseparable from the health of its oceans, which is why protecting and restoring our marine ecosystems remains a key priority for us,” said Chaminda Upul Kumara, Group Sustainability Manager at Sun Siyam. “Through initiatives such as coral planting, we aim to give guests the opportunity to engage directly with conservation efforts and leave a positive impact on the destination they are visiting. Every coral planted contributes to the resilience of our reefs and helps preserve the beauty and biodiversity of the Maldives for future generations.”

At Sun Siyam Iru Veli, sustainability is woven into the guest experience through a growing range of conservation initiatives, with the coral planting programme marking another important step. For those looking to experience the Maldives while contributing to its preservation, this programme offers a meaningful way to leave a positive impact beneath the waves.

Discover the initiatives helping to protect natural environments and support local communities across Sun Siyam by visiting the Sun Siyam Cares website.

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From Barefoot Luxury to Bare Luxury: Soneva charts a new chapter

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Soneva, the resort group behind Soneva Fushi, Soneva Jani and Soneva Secret in the Maldives, has long set the global standard for a mindful approach to luxury hospitality. With the opening of its first property in 1995, Soneva pioneered Barefoot Luxury, grounded in the then-radical belief that true luxury means freedom from the unnecessary, coupled with a duty of care. Shoes came off and the idea took root.

Today, Soneva announced the evolution of its founding vision: Bare Luxury. This bold philosophy is not a reinvention, but a distillation.The result of three decades of listening, editing and refining.

Bare Luxury is not minimalism, nor absence. It is the deliberate removal of everything that does not serve to reveal Just What Matters: nature in its raw wildness, space for joy, presence and connection.

Soneva finds itself once again at the forefront of a profound shift in travel, as luxury travellers seek conscious, intentional and immersive experiences grounded in purpose, connection and wellbeing.

“Soneva’s founding spirit is more relevant now than it was thirty years ago,” said Neil Gallagher, Chief Executive Officer of Soneva. “Fast consumption, constant stimulation, the growth of AI and the pressure we all feel to optimise every hour has made the case for something quieter and more human. Bare Luxury is Soneva returning to its original instinct:that the most remarkable thing we can offer our guest is not more, but truer.”

The evolution signals both a deepening and a homecoming. What doesn’t change are Soneva’s founding values. What changes is the clarity and intention with which that spirit is expressed across every dimension of the guest experience.

It begins with the visual: a refined Soneva logo and the Soluna monogram, derived from the Latin Solis (sun) and Lunae (moon), symbolising wholeness. From there, this conviction shapes every decision, from villa design that supports wellbeing, to restaurant concepts that invite play, to menus led by the garden rather than the other way around.

What emerges is Just What Matters: not just a new tagline but Soneva’s promise to every guest, that nothing exists without purpose and nothing that matters is missing.

Bare Luxury is also a blueprint for what comes next, not just for the industry but for Soneva itself.

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Huvafen Fushi becomes Maldives’ only Condé Nast Traveller Triple Crown property

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Maldives resort Huvafen Fushi has been named a Condé Nast Traveller Triple Crown property, one of the rarest and most prestigious distinctions in global hospitality. The resort is also the only Maldivian property to have achieved the honour within Condé Nast Traveller’s Middle East and Indian Ocean category, further cementing its position as one of the region’s most celebrated luxury destinations.

To qualify, a hotel must have won all three of Condé Nast Traveller’s flagship awards at some point in the past 30 years: the Hot List, which recognises the world’s best new hotels; the Gold List, compiled by the publication’s editors as their definitive selection of favourites; and the Readers’ Choice Awards, voted for by the publication’s global audience and widely regarded as one of the most trusted endorsements in travel.

Winning one is a significant achievement. Winning all three places a hotel in a category of its own. The recognition cements Huvafen Fushi’s place among the world’s most celebrated hotels and reflects nearly two decades of pioneering luxury in the Maldives.

Since opening in 2004, the resort has consistently redefined the island escape, from launching the world’s first underwater spa to creating deeply personal experiences that have earned the loyalty of guests, editors and travel experts alike.

Condé Nast Traveller describes the natural island resort as defined by its setting–white sands, palm groves, azure waters and a technicolour house reef–alongside an exceptional thakaru butler service, two overwater restaurants, the world’s first underwater spa-aquarium designed to ensure nothing interrupts the view to the Indian Ocean horizon and the Maldives’ first underground wine cellar, holding an impressive collection of 6,000 bottles.

Huvafen Fushi–whose name translates from Maldivian as Dream Island–sits just a 30-minute speedboat ride from the airport in the North Malé Atoll, with a house reef rated among the best in the atoll, featuring dramatic coral walls and rich marine life. More than a resort, Huvafen is a trailblazing escape, crafting transformative travel experiences that inspire and redefine aspirational travel.

For reservations and further information, visit huvafenfushi.com.

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