Reethi Beach Resort has announced the grand opening of the Spa Ceylon Boutique, a luxurious sanctuary of wellness now located on the resort’s picturesque island.

The opening ceremony, held the previous evening, was an elegant event attended by esteemed guests, including Dr. Abdulla Niyaz, Minister of State for the Tourism Ministry, along with his family. Other notable attendees included Mohamed Ali, Managing Director, Captain Ibrahim Didi, Director, and Jerome Ricardo Decker, Country Director.

Spa Ceylon, a globally renowned luxury Ayurveda brand, is celebrated for its fusion of age-old traditions with modern elegance, offering a distinctive wellness experience. The brand is known for its use of natural and sustainable ingredients to create products that rejuvenate the body, mind, and soul. The new boutique at Reethi Beach Resort provides guests with an opportunity to experience this unique blend of heritage and holistic luxury.

Following the ceremony, guests enjoyed a vibrant cocktail reception, reflecting a spirit of celebration and togetherness. The event not only represented a significant milestone for the resort but also reinforced its dedication to delivering world-class experiences.

Valentin Osolos, General Manager of Reethi Beach Resort, highlighted the importance of the collaboration, stating, “Our partnership with Spa Ceylon signifies a shared vision of creating spaces where luxury meets mindfulness. The addition of this boutique enhances our offerings, ensuring our guests have access to the finest wellness solutions during their stay.”

Visitors to the Spa Ceylon Boutique can explore a diverse range of wellness products, including soothing balms, aromatic oils, skincare solutions, and indulgent bath essentials. More than just a retail space, the boutique offers an immersive journey into the art of self-care, inspired by Ayurvedic traditions and royal heritage.

The Global Wellness Institute (GWI), a leading non-profit research organisation for the global wellness industry, announced a strategic collaboration with JOALI BEING, marking the Maldives as the 11th country to feature on GWI’s Geography of Wellness platform. JOALI BEING, which opened in 2021, is a pioneering wellbeing resort designed around biophillic principles and focused on delivering transformative, holistic wellness experiences.

The Maldives, as an island economy, has emerged as a premier destination for luxury wellness tourism and spas. The country’s wellness economy comprises two major segments: wellness tourism, valued at $1 billion following an impressive annual growth rate of 35.4% from 2022 to 2023, and the spa sector, valued at $448 million, with an exceptional 63.7% growth rate over the same period.

Through this collaboration with JOALI BEING, GWI has made detailed data on the Maldives’ position within the $6.3 trillion global wellness economy accessible to stakeholders interested in investing in the country’s expanding wellness tourism and spa industries. GWI’s chair and CEO, Susie Ellis, emphasised that by sponsoring the Geography of Wellness report, JOALI BEING is playing a pivotal role in shaping the future of wellness tourism in the region. This collaboration aims to help the Maldives capitalise on the rising demand for wellness travel while maintaining competitiveness in the evolving wellness tourism sector.

Özgür Cengiz, global director of wellness development at Gürok Tourism Group, which operates JOALI BEING, expressed pride in the partnership with GWI. Cengiz highlighted the Maldives’ long-standing association with luxury and natural beauty and noted that the collaboration integrates data-driven wellness insights to enhance its global appeal. By aligning offerings with emerging trends such as nature connection, eco-wellness, and transformative travel, the initiative seeks to attract high-value travellers while promoting sustainability and community development.

The Maldives, spanning 1,192 islands across 26 atolls, is celebrated as a quintessential island paradise with jewel-like islands, white sands, turquoise waters, and luxury wellness resorts. Nature-centred wellness experiences, including encounters with vibrant coral reefs teeming with sea turtles, manta rays, and whale sharks, highlight one of the world’s richest marine ecosystems. The Maldivian way of life fosters a deep connection to nature, with a diet rich in tropical fruits, herbs, and fresh seafood contributing to holistic wellbeing. Environmental sustainability remains a key priority, with government-led initiatives aimed at protecting coral reefs, mangroves, and seagrass beds to ensure harmonious coexistence with tourism.

The Maldives’ traditional healing practice, Dhivehi beys, combines indigenous plant-based remedies with global influences to restore balance within the body. Emphasising harmony among the body’s ‘humours’ of hot, cold, and dry, Dhivehi beys uses natural herbs for healing. The government has recognised its cultural significance and is actively integrating this ancient tradition into tourism, allowing visitors to experience it alongside the country’s natural beauty.

The Global Wellness Economy: Maldives report provides critical data for industry stakeholders and is available for free download.

The Global Wellness Institute (GWI) is a nonprofit organisation recognised as a leading global research and educational resource for the wellness industry. It introduces major industry initiatives and hosts regional events to unite leaders in shaping the future of wellness. GWI aims to improve global health by educating institutions, businesses, and individuals on preventing disease, reducing stress, and enhancing overall quality of life, with a mission to empower wellness worldwide.

Milaidhoo Maldives invites guests to embrace the new year with a rejuvenating 3-Day Detox Journey this January. Nestled within the UNESCO Biosphere Reserve of Baa Atoll, this private island sanctuary provides an idyllic setting for relaxation, disconnection, and restoration of balance to the mind, body, and spirit.

Designed in line with the latest wellness trends and the growing demand for holistic renewal, the exclusive program is curated in partnership with TheraNaka. Drawing inspiration from traditional healing practices and modern wellness insights, the journey focuses on dosha identification, balanced nutrition, mindful movement, and soul-soothing treatments, enabling participants to leave 2024 behind and step into 2025 feeling recharged and renewed.

The 3-Day Detox Journey:

• Day 1: Personalised Wellness – The detox journey begins with a 45-minute private consultation to identify the guest’s unique dosha—the body’s elemental energies—and includes a basic nutrition consultation tailored to individual needs. This insightful session provides the foundation for the days ahead, helping participants align their lifestyle for optimal balance and vitality.
• Day 2: Movement and Nourishment – The second day starts with a rejuvenating yoga session designed to awaken the body and mind. Following the practice, guests enjoy a refreshing detox juice crafted specifically for their dosha, accompanied by a carefully prepared dosha-balancing breakfast. The culinary team provides an explanation chart and ingredient list, ensuring participants can replicate the experience at home. The day concludes with a 90-minute treatment aimed at harmonising the body and senses.
• Day 3: Empowerment and Transformation – On the final day, participants dive deeper into the detox journey with a hands-on DIY class led by the resort’s chef, where they learn to create their own nutrient-rich, dosha-aligned meal. The experience continues with a two-hour chakra-balancing treatment to realign energy centres, leaving guests feeling grounded and restored. Before departure, a personalised consultation offers actionable takeaways for integrating wellness into daily life long after leaving the island.

Milaidhoo is described as more than just a destination—it is a haven of serenity, understated luxury, and heartfelt hospitality. From the turquoise waters surrounding the island to the gentle sway of palm trees, every detail is meticulously designed to help guests reconnect with nature and themselves.

The resort’s wellbeing program combines the wisdom of ancient traditions with modern approaches, making it an ideal choice for those seeking a fresh start. Whether a seasoned wellness enthusiast or new to the detox experience, the journey is tailored to meet participants wherever they are on their wellness path.