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Canareef Resort Maldives broadens global reach with new sales representatives in Russia and the UK/Ireland Markets

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Canareef Resort Maldives has appointed Sales Representatives for Russia and the Commonwealth of Independent States (CIS), as well as the United Kingdom and Ireland. This expansion is part of the resort’s broader vision for global development and increased tourist engagement.

SEA Company Takes the Helm in Russia and CIS

Canareef Resort Maldives has welcomed SEA Company as its Sales Representative for Russia and the CIS countries. SEA Company, headquartered in Moscow, has been a prominent player in the Russian hotel business since 2013, earning accolades such as the “Best PR and Consulting Agency in the Field of Tourism in Russia” at the Global Hospitality Awards in 2019.

Andrey Shemyakin, Managing Partner of SEA Company, expressed confidence in Canareef Resort Maldives, emphasizing the resort’s appeal to Russian and CIS tourists. With the Maldives consistently ranking among the top destinations for winter vacations, the partnership aims to cater to the diverse preferences of travelers, especially families with children seeking comprehensive amenities.

Russia remains a leading source of tourists to the Maldives, making the collaboration between Canareef Resort Maldives and SEA Company a strategic move to tap into this lucrative market.

Red Tree Representation Takes Charge in the UK and Ireland

Simultaneously, Canareef Resort Maldives announced its partnership with Red Tree Representation, a move designed to solidify its standing in the UK and Irish markets. Red Tree, boasting over 15 years of experience, specializes in product, marketing, and contracting roles with leading UK tour operators.

The partnership aims to capitalize on Red Tree’s extensive industry knowledge and contacts to promote Canareef Resort Maldives and the scenic Addu Atoll. The UK market, being one of the largest sources of tourist arrivals to the Maldives, presents a significant opportunity for the resort to expand its reach and increase tourist inflows.

Mohamed Jaish Ibrahim, Resort Director of Canareef Maldives, highlighted the resort’s commitment to making the Maldives an accessible luxury for a broader audience. The collaboration with Red Tree Representation is seen as a crucial step towards achieving this goal.

Nestled in the southernmost atoll of the Maldives, Addu—a UNESCO biosphere reserve—Canareef Resort Maldives spans 42 hectares of secluded island paradise. With 271 villas, offering breathtaking views of the pristine Indian Ocean, Canareef is your ideal destination for a romantic escape, adventurous family vacation, or a memorable group trip. Immerse yourself in the beauty and wonders of Addu Atoll at Canareef Resort Maldives.

Culture

Fushifaru Maldives showcases Maldivian culture through Eid celebrations

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Fushifaru Maldives marked Eid al-Fitr with a series of cultural experiences aimed at showcasing Maldivian heritage and community values, as part of its “Moments of Kindness” initiative.

The resort organised activities designed to reconnect guests with traditional island life, placing a focus on cultural authenticity and community engagement. According to the resort, the initiative sought to revive elements of Maldivian traditions and present them in an interactive format for both international visitors and the local community.

A key highlight of the celebrations was a dedicated Maldivian Night, which featured a live demonstration of Malayfaiy, a traditional communal cooking practice. The experience was complemented by shisha offerings and cooking demonstrations, providing guests with insight into historical culinary techniques and social customs in the Maldives.

The evening also included a Maldivian buffet showcasing a range of local dishes, giving guests the opportunity to experience traditional flavours in a curated setting.

Fushifaru Maldives stated that the programme aimed to create meaningful connections through shared cultural experiences, while preserving and promoting local traditions within a resort environment.

The Eid celebrations form part of the resort’s broader efforts to incorporate elements of Maldivian identity into guest experiences, aligning with growing industry emphasis on cultural sustainability and community-oriented tourism.

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Family

W Maldives launches Easter celebration with kayak races and beach feast

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W Maldives unveils Tropical Easter, a one-day island takeover on Sunday, 5 April 2026, that transforms the resort into a vivid playground of colour, creativity, and effortless luxury. Set within the luminous blues of the North Ari Atoll, the celebration reframes the traditional holiday through a distinctly Maldivian perspective, where powder soft beaches replace spring meadows and the rhythm of the day moves from sunlit play to starlit revelry. Crafted or a global audience of discerning travellers, the experience balances polished indulgence with the brand’s signature playful edge, inviting couples, families, and friends to celebrate Easter in a a way that feels both elevated and carefree.

The festivities begin with The Great Little Easter Quest at WET Deck, where younger guests embark on a spirited hunt for hidden treasures before channeling their imagination into an open-air painting session. Designed as a joyful expression of creativity rather than a conventional children’s activity, the experience unfolds within the resort’s social heart, surrounded by vibrant energy, turquoise views, and a sense of occasion that resonates across generations.

As the afternoon unfolds, Race The Blue shifts the tempo with a high-energy kayak challenge across the resort’s crystalline lagoon. Participants paddle through waters so clear they reveal the intricate coral gardens of the celebrated house reef below, transforming the race into a breathtaking encounter with the Maldives’ underwater wonder. The event captures the essence of Tropical Easter’s story, playful adventure grounded in the extraordinary natural beauty, offering guests a rare opportunity to engage with the lagoon as both playground and vista.

At sunset, the celebration culminates at FIRE Beach with The Easter Table, a sophisticated alfresco buffet that elevates the holiday meal into a stylish social ritual. Classic Easter flavours are reinterpreted with contemporary flair across interactive live stations and vibrant culinary displays, while music drifts through the warm evening air and the ocean glows just beyond the shoreline. The setting is at once intimate and electric barefoot yet refined, inviting guests to linger long after the final course as the sky deepens into night.

Beyond the day’s curated experiences, Tropical Easter also highlights the resort’s signature lifestyle allure, from overwater villas poised above luminous lagoons to world class snorkelling accessible directly from the beach. Whether seeking adrenaline, indulgence, or pure escapism, guests can chape the celebration entirely to their own rhythm, embodying the freedom and spontaneity that define the W experience in the Maldives.

Travellers inspired to extend the festivities can unlock the exclusive Stay 5, Pay 4, member offer by enrolling in Marriott Bonvoy, transforming a single extraordinary day into a longer island escape. The package offers a compelling reason to plan ahead and immerse fully in the season’s distinctive tropical celebration.

This April, Tropical Easter at W Maldives promises more than a holiday, it delivers a mood, a sun-drenched fusion of playfulness, style and sensory indulgence set in one of the world’s most captivating destinations. For those seeking an Easter that feels fresh, glamorous, and unforgettable, the answer lies where tradition dissolves into turquoise and every moment unfolds with a touch of irreverent luxury.

For more information, visit www.wmaldives.com or connect with the resort’s team at reservations.wmaldives@whotels.com.

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Culture

Sun Siyam Iru Fushi marks Eid with cultural celebrations and community spirit

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At Sun Siyam Iru Fushi, Eid Al-Fitr is an expression of Ekuverikan —a traditional Maldivian spirit of fellowship where the boundaries between host and visitor dissolve into moments of sharing. The celebrations began on 20 March with a special morning high tea, bringing together our local and international team members to share in the joy of the occasion. By breaking bread following morning prayers, the entire team transformed a religious milestone into a shared human experience where global diversity is encouraged.

While Eid Al-Fitr lunch began with a symbolic cake cutting, the island transformed into a stage for Koadi Jehun at sunset. This traditional procession features locals marching with a koadi, a decorated stake crafted from coconut palm leaves woven into the shapes of birds and fish which is then offered to the children.

During the performance, dancers in traditional attire move in synchrony with Indian pots, a nod to the ancient trade routes that shaped the archipelago. As night fell, the air pulsed with the rhythmic beat of Boduberu. These songs, with roots reaching back to East Africa, serve as a living archive of the Maldivian ancestral journey across the Indian Ocean. The Eid Al- Fitr celebration continued with a DJ party in the newly built leisure hub dedicated to the team. The festivities concluded on Saturday with beach activities, reinforcing the belief that travel is most meaningful when it connects us to both nature and community.

“Eid Al-Fitr is a day to express gratitude through shared kindness,” says Ahmed Waheed, Human Resources Manager at Sun Siyam Iru Fushi. “By bringing guests and team members together, we offer an authentic connection to the Maldivian heritage we hold dear. Ultimately, travel is about these quiet, human moments that leave you feeling as though something new has stirred within.”

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