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Canareef Resort Maldives broadens global reach with new sales representatives in Russia and the UK/Ireland Markets

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Canareef Resort Maldives has appointed Sales Representatives for Russia and the Commonwealth of Independent States (CIS), as well as the United Kingdom and Ireland. This expansion is part of the resort’s broader vision for global development and increased tourist engagement.

SEA Company Takes the Helm in Russia and CIS

Canareef Resort Maldives has welcomed SEA Company as its Sales Representative for Russia and the CIS countries. SEA Company, headquartered in Moscow, has been a prominent player in the Russian hotel business since 2013, earning accolades such as the “Best PR and Consulting Agency in the Field of Tourism in Russia” at the Global Hospitality Awards in 2019.

Andrey Shemyakin, Managing Partner of SEA Company, expressed confidence in Canareef Resort Maldives, emphasizing the resort’s appeal to Russian and CIS tourists. With the Maldives consistently ranking among the top destinations for winter vacations, the partnership aims to cater to the diverse preferences of travelers, especially families with children seeking comprehensive amenities.

Russia remains a leading source of tourists to the Maldives, making the collaboration between Canareef Resort Maldives and SEA Company a strategic move to tap into this lucrative market.

Red Tree Representation Takes Charge in the UK and Ireland

Simultaneously, Canareef Resort Maldives announced its partnership with Red Tree Representation, a move designed to solidify its standing in the UK and Irish markets. Red Tree, boasting over 15 years of experience, specializes in product, marketing, and contracting roles with leading UK tour operators.

The partnership aims to capitalize on Red Tree’s extensive industry knowledge and contacts to promote Canareef Resort Maldives and the scenic Addu Atoll. The UK market, being one of the largest sources of tourist arrivals to the Maldives, presents a significant opportunity for the resort to expand its reach and increase tourist inflows.

Mohamed Jaish Ibrahim, Resort Director of Canareef Maldives, highlighted the resort’s commitment to making the Maldives an accessible luxury for a broader audience. The collaboration with Red Tree Representation is seen as a crucial step towards achieving this goal.

Nestled in the southernmost atoll of the Maldives, Addu—a UNESCO biosphere reserve—Canareef Resort Maldives spans 42 hectares of secluded island paradise. With 271 villas, offering breathtaking views of the pristine Indian Ocean, Canareef is your ideal destination for a romantic escape, adventurous family vacation, or a memorable group trip. Immerse yourself in the beauty and wonders of Addu Atoll at Canareef Resort Maldives.

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Belgian Chef Wout Bru to bring exclusive dining experiences to Meyyafushi, Fushifaru Maldives

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Acclaimed Belgian chef Wout Bru will bring his distinctive culinary vision to the Maldives for an exclusive residency across Meyyafushi and Fushifaru Maldives from 31 October to 7 November 2026, featuring two special dining experiences in celebration of Meyyafushi’s first anniversary.

Renowned for his modern-classical culinary philosophy, Chef Wout combines contemporary techniques with Mediterranean influences, placing quality ingredients and their natural flavours at the heart of his cuisine. His distinguished career includes international recognition in France and Belgium, with Le Grand Verre receiving its first Michelin star in 2023.

Chef Wout will personally host an exclusive dinner at Bubble Underwater Restaurant at Meyyafushi Maldives on 2 November 2026, followed by a second dining experience at Raakani Restaurant at Fushifaru Maldives on 5 November 2026. Each dinner will take place on one evening only, featuring a specially curated menu by the chef. Both experiences will be open to in-house guests and outside visitors, including guests staying at the sister resort and those visiting from surrounding islands, subject to availability and advance reservations.

The residency will begin at Meyyafushi, a premium all-inclusive resort featuring 94 private-pool villas and suites and distinctive dining concepts, before continuing at Fushifaru, an award-winning boutique resort celebrated for its authentic Maldivian character, pristine beaches and vibrant marine life.

“Food has a unique way of bringing people together and creating memories that stay with us long after a journey ends. Welcoming Chef Wout Bru to our islands is a wonderful opportunity to celebrate Meyyafushi’s first anniversary while further elevating the culinary experiences we offer across both resorts. We look forward to sharing these special occasions with our guests and creating memorable moments that reflect our commitment to exceptional hospitality,” said Ahmed Siaar, Cluster General Manager of Meyyafushi and Fushifaru Maldives.

Through this collaboration, both resorts aim to elevate their culinary offerings, create memorable guest experiences and celebrate the connection between exceptional gastronomy and the natural beauty of the Maldives.

Meyyafushi Maldives:

  • Dinner date: 2 November 2026
  • Venue: Bubble Underwater Restaurant
  • Price: USD 450 net per person – 4 course wine pairing dinner
  • Reservations: reservations@meyyafushi.com
  • Website: www.meyyafushi.com

Fushifaru Maldives:

  • Dinner date: 5 November 2026
  • Venue: Raakani Restaurant
  • Price: USD 300++ per person – 5 course Michelin dinner
  • Reservations: reservations@fushifaru.com
  • Website: www.fushifaru.com

Both dinners are available to in-house guests and outside visitors, including guests staying at the sister resort and those visiting from surrounding islands, subject to availability and advance reservations.

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Adaaran Select Hudhuranfushi brings together local, international female surfers

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Adaaran Select Hudhuranfushi with its renowned wave Lohis, recently welcomed an all-female surf group for a week of surfing, wellness, and meaningful connections. Beyond experiencing the Maldives’ world-class waves, the visit created an opportunity to bring together international surfers from Surferelle, a women-focused female surf KOL, and members of Surf Her Story, a local female surfing community, for an inspiring exchange of experiences, perspectives, and stories.

Connecting Women Through Surfing

The gathering brought together women from different countries, cultures, and backgrounds, united by their shared passion for the ocean.

Through conversations and shared experiences, participants exchanged perspectives on surfing, personal growth, confidence, and the challenges women face in pursuing their passions.

What began as a meeting of surfers became a reminder that, despite cultural differences, women often share similar aspirations and challenges. The exchange offered an opportunity for mutual encouragement, new friendships, and inspiration that extended well beyond the water.

Surf Her Story: Empowering the Next Generation

Founded by former professional surfer Maju Freitas, with the support of local surfers Aya Naseem and Rishtha Suja, Surf Her Story is a community-driven initiative dedicated to introducing more girls across the Maldives to surfing.

The idea began four years ago when Freitas first visited the Maldives and noticed something missing from its incredible surf scene.

“I remember thinking, ‘Oh my God! This place has amazing waves… but WHERE ARE ALL THE GIRLS?'” she recalls.

Determined to make a difference, Maju created Surf Her Story to help more Maldivian girls discover the physical, mental, and social benefits of surfing.

Beyond developing surfing skills, the initiative aims to build confidence, encourage self-expression, and create a supportive sisterhood where girls can grow together, both in and out of the ocean.

“My biggest dream is for every girl to have the opportunity to experience the freedom, happiness, and empowerment that surfing has given me throughout my life,” says Maju. “I truly believe surfing can change lives, and through Surf Her Story, I hope to share that feeling with as many girls as possible.”

Giving Back to the Community That Makes Surfing Possible

As a surf destination, the Maldives offers extraordinary experiences to visitors from around the world. Lohis Maldives believes that the benefits of surf tourism should also extend to the local communities that call these islands home.

Welcoming Surf Her Story was a small but meaningful step toward that vision: creating space for local female surfers to connect with an international community, share their voices, and gain encouragement from women with different life experiences.

By facilitating these connections, the resort hopes to contribute to a future where more Maldivian girls feel welcome in the water, confident in their abilities, and supported in pursuing their ambitions.

At Lohis, the true value of surf travel lies not only in the waves we enjoy, but also in the positive connections and opportunities we leave behind.

The resort looks forward to continuing to support community engagement, celebrate women in surfing, and create experiences that bring lasting value to both visitors and the local community.

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Atmosphere Hotels & Resorts introduces three distinct festive experiences in Maldives

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Atmosphere Hotels & Resorts is set to welcome guests to a festive season shaped by discovery, creativity, tradition and togetherness, with distinctive year-end experiences unfolding across Atmosphere Kanifushi, VARU by Atmosphere and RAAYA by Atmosphere.

Bringing together Maldivian heritage, immersive experiences, culinary celebrations, wellness and uniquely designed entertainment, the festive lineups invite guests to experience the season through the individual character of each island.

At Atmosphere Kanifushi, the festive season unfolds as Kanifushi Odyssey, from 21 December 2026 to 7 January 2027, with a journey through themed island celebrations. Guests can step into Pirates Under the Stars, welcome Santa by the sea on Christmas Eve and experience the enchanting atmosphere of Christmas in Neon Tides on Christmas Day. The programme also celebrates the island’s cultural spirit through The Spirit of Kanifushi, alongside themed culinary evenings such as Kanifushi Trattoria and World Kitchen. The festivities culminate in The Crown of Midnight, a spectacular New Year’s Eve gala marking the beginning of a new year in unforgettable island style.

At RAAYA by Atmosphere, Wonka Winter Wonderland runs from 23 December 2026 to 7 January 2027, bringing a playful, imaginative twist to the festive season with chocolate-inspired experiences, creative activities and celebrations for all ages. Highlights include the Wonka Winterland Glow-in-the-Dark Party, a Christmas morning featuring chocolate carving and Santa’s arrival, and a traditional Maldivian dinner accompanied by Bodu Beru. For New Year’s Eve, the island transforms into a Masquerade celebration, where distinctive dining and captivating entertainment set the scene for a memorable countdown.

At VARU by Atmosphere, the festive programme, from 22 December 2026 to 7 January 2027, rooted in the spirit of the Maldives celebrates Colour of Lights – A Luminous Island Journey weaving local tropical island character into the celebrations. Guests can savour Maldivian high tea and treats prepared at live sweets stations, enjoy festive cinema beneath the stars and join the VARU family for Christmas carols. These island-inspired experiences lead into the Festive Christmas Eve Gala, bringing guests together through local traditions, warm hospitality and the naturally Maldivian character of VARU.

Beyond the major celebrations, the festive calendars across Atmosphere Hotels & Resorts feature a variety of experiences, with most activities included in the Holiday Plan. Designed to let guests experience the islands at their own pace, these include wellness and rejuvenation, marine exploration, creative workshops, family activities, culinary discoveries and evenings beneath the Maldivian sky.

Together, the three resorts offer distinctly unique interpretations of the festive season, united by a shared approach to hospitality: creating meaningful experiences that guests can discover, enjoy and remember long after their island stay.

Discover your next Maldivian escape and explore the festive calendars on the Atmosphere Hotels & Resorts website.

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