News
S Hotels & Resorts opens SO/ Maldives, its third iconic resort at CROSSROADS Maldives

S Hotels and Resorts PCL, the global hospitality company from Singha Estate PCL, has announced the opening of SO/ Maldives, which becomes the third iconic resort at CROSSROADS Maldives, on November 1.
This luxury lifestyle resort complements the two popular five-star retreats and world-class facilities at the Indian Ocean’s first and only multi-brand, fully integrated leisure destination, ushering in an exciting new era of hospitality to the Maldives.
SO/ Maldives is a USD 60 million joint venture project developed in partnership with Wai Eco World Developer (WEWD), the leading business and real estate conglomerate. The resort is operated by Ennismore, a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart.
SO/ Maldives joins two existing resorts at CROSSROADS Maldives: SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives.
Nestled in the Kaafu Atoll and Emboodhoo Lagoon, this diverse trio of retreats is seamlessly connected to a wealth of world-class facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk lined with restaurants, bars, retail boutiques, wellness centres, water sports, diving and snorkelling, kids’ clubs, and a 30-berth yacht marina, plus the Maldives Discovery Centre cultural hub and Marine Discovery Centre, which is dedicated to underwater conservation and education.
With three iconic branded resorts all connected with world-class facilities, this fully integrated luxury destination is truly unique in the Maldives, and the broader Indian Ocean region. CROSSROADS Maldives has already won multiple major awards and has achieved Green Globe Certification.
The development’s focus on environmental preservation and sustainability is also reflected at SO/ Maldives, where the roofs of the over-water villas and restaurants are topped with solar panels, allowing the resort to generate its own green energy. Recycled water, electric vehicles, eco-friendly bathroom amenities, and locally-sourced products are used throughout the property, and the resort has eliminated all single-use plastics.
“We are delighted to announce the opening of our third world-class lifestyle resort at CROSSROADS Maldives. With its focus on art, design and fashion, SO/ Maldives will perfectly complement our two internationally branded resorts and extensive facilities at The Marina @ CROSSROADS and enable us to attract a new generation of global explorers. We would like to thank our esteemed partners for their vision and skill in creating this stunning resort,” Dirk De Cuyper, CEO, S Hotels & Resorts, said.
“It is a wonderful moment to see this beautiful project come to life. SO/ Maldives is a trend-setting luxury resort that will attract a new generation of lifestyle-conscious guests, enhancing the Maldives’ tourism sector. We are delighted to collaborate with our esteemed partners at S Hotels & Resorts to create a lasting legacy for the entire country,” Zaw Win Maung, Managing Director, WEWD, commented.
“SO/ Hotels are located in some of the world’s most sought-after destinations, and we are thrilled to put down roots on this paradisiacal private island in the Maldives. In keeping with the SO/ DNA, we’re eager to welcome global travellers looking for a different island experience where art and fashion meet luxury hospitality,” Jesper Sorensen, General Manager, SO/ Maldives, said.
Part of the ultra-fashionable SO/ Hotels & Resorts brand, which is making its debut the Maldives, SO/ Maldives is set to become one of the world’s most sought-after places to stay, play and party. With opening rates starting from USD 950+++ per night, this opening is expected to drive more revenue to CROSSROADS Maldives during the upcoming high season.
Nestled on a pristine private island, surrounded by the turquoise Emboodhoo Lagoon, SO/ Maldives is a sartorially-rooted retreat “Where Castaway Meets Runway.” Discerning travellers are welcomed into a glistening glass pavilion with 360-degree views and will be invited to take a walk across the Runway, a conceptualised open-to-sky catwalk which immerses every visitor in their own fashion show. A collection of beachfront and over-water pool villas, ranging from 120 to 330 square metres, are crafted by renowned designers and envelop guests in style and sophistication. The Dream Family Beach Villas feature private capsules for kids and the stunning two-level, three-bedroom Ocean Water Pool Villa Atelier sets the stage for life’s most memorable moments.
To learn more about SO/ Maldives, please visit so-maldives.com and to discover how CROSSROADS Maldives is elevating hospitality in the Indian Ocean, please visit crossroadsmaldives.com.
Family
Castaway Easter at RAAYA by Atmosphere

This Easter, RAAYA by Atmosphere transforms into a living storybook, inviting guests of all ages for a week of sun-drenched celebrations inspired by the fantastical adventures of Seb, the castaway artist who once made this Maldivian island his home. From 17 to 23 April, the celebratory spirit takes over the palm-fringed shores of RAAYA, blending the colour and creativity of island life with a dash of tropical flair and heartwarming tradition.
Expect more than just egg hunts and bonnets. At RAAYA, Easter is reimagined through the lens of sustainability, indulgence, and discovery. Set against the resort’s lush landscapes and turquoise lagoons, the festivities embrace Seb’s curious spirit with a fusion of handmade artistry, festive culinary spreads, and family connection. The resort has embraced handcrafted, upcycled decorations, thoughtfully designed by the team using natural and repurposed materials found around the island.

Each day at RAAYA promises a new chapter in Seb’s magical world. Little islanders can get crafty at the Discovery Den, the resort’s vibrant kids’ club, with Easter-themed workshops like bunny mask making, wooden bunny painting and eco-friendly Easter hat crafting. The island’s Easter Egg Tree will spring to life with colours of the season, adorned with hand-decorated eggs made by children during daily art sessions.
Highlights of the Easter celebrations include a lively coconut hunt, Easter egg painting, and mini mixology sessions where children can craft their own colourful mocktails. Families can also enjoy face painting, mini golf, and festive poolside fun at the RAAYA Luau. As night falls, the magic continues with an open-air cinema under the stars, while Seb’s Treasure Hunt invites young adventurers on an island-wide quest to discover clues from the legendary artist’s life.
Celebrate a one-of-a-kind Easter at RAAYA by Atmosphere with a special limited time ‘Easter Adventures in Seb’s Island Paradise’ offer of 20% savings on a four night or longer stay. Guests booking a stay during the Easter week can enjoy exclusive benefits including discounted rates, special family experiences and more, all part of the generous fully inclusive RAAYA Plan.
Find out more and book your Easter escape here.
Family
‘Bunnies Gone Wild’ becomes bold, Playboy-inspired Easter celebration at Mercure Maldives Kooddoo Resort

Mercure Maldives Kooddoo has taken a daring new direction with its Easter 2025 celebrations, turning up the volume on its already provocative theme, Bunnies Gone Wild. Originally teased as a playful adults-only experience, the event has now evolved into a Playboy-inspired celebration; one that invites guests to explore a new kind of freedom, sensuality, and self-expression unlike anything the Maldives has seen before.
The resort had previously announced a week-long Easter program filled with lively entertainment, decadent dining, and themed poolside events. But in a bold, creative shift, Mercure Maldives Kooddoo has reimagined the entire atmosphere of the event, bringing in a seductive flair inspired by the iconic Playboy lifestyle. While still rooted in elegance and good taste, the newly enhanced program introduces elements of glamour, boldness, and a touch of provocation, transforming the experience into something much more than just a holiday celebration.
This is no longer just an Easter event, it is a curated escape for adults who want to feel free to explore, indulge, and enjoy themselves without limits. The Playboy-inspired twist lets Mercure Maldives create that fantasy in a tasteful yet thrilling way. It’s something never seen in the Maldives before.
Throughout the week, guests can expect seductive details woven into every moment, from cheeky in-villa surprises and risqué gift boxes to elevated versions of the resort’s experiences, such as the Bunnies Gone Wild pool party, late-night DJ gatherings, and mixology sessions that now come with a flirtatious edge.
This new direction doesn’t just change the look and feel of the Easter season, it reframes what kind of stories a Maldivian holiday can tell. Guests are invited to step into a space where fun is fearless, self-expression is celebrated, and the lines between luxury and playfulness are delightfully blurred.
Wellness and relaxation still play an essential role, with sound healing, yoga, and Watsu sessions offering guests balance amidst the vibrant energy. But even these moments are being approached with an intimacy and mood that reflect the deeper themes of connection and freedom.
With this final reveal of its enhanced Easter program, Mercure Maldives Kooddoo positions itself at the forefront of creative resort storytelling in the Maldives. By daring to do what others wouldn’t, it promises not just a stay, but an experience that leaves a lasting impression.
Family
Pullman Maldives Maamutaa unveils enhancements for Easter celebrations

For those who have already marked their calendars for the much-anticipated Easter celebration at Pullman Maldives Maamutaa, get ready; the experience is about to get even more magical. Building upon the original announcement, the resort has unveiled key enhancements that will elevate its Easter Island Wonderland festivities into an even more immersive and unforgettable escape.
As we know from before, the resort is inspired by the beloved world of Alice in Wonderland, and the island will be transformed into a vibrant and whimsical paradise, where the curious and the extraordinary come to life. Guests can now explore a full brochure of activities and events, carefully curated to blend fantasy, creativity, and indulgence, all against the dreamy backdrop of the Maldives.
What’s new? A series of dynamic collaborations have been confirmed to take this year’s celebration to another level. Internationally acclaimed illusionist Ming Da will headline the entertainment line-up with a series of performances and live shows that promise to blur the lines between reality and imagination. Known for his signature charm and mind-bending illusions, Ming Da has captivated audiences across Asia and beyond, bringing an elevated theatrical flair to this season’s celebrations.
Joining the experience is O3 Entertainment, one of the leading entertainment agencies in the region. Specializing in immersive character performances and themed entertainment, O3 will bring Wonderland to life through playful interactions with guests, costumed performers, and pop-up surprises that delight both children and adults. Their presence will ensure that every corner of the resort feels like a page pulled straight out of a fantastical storybook.
While the core of the experience still revolves around the highly anticipated Wonderland-themed gala dinner, cocktail hours, and DJ-led after-parties, guests can now look forward to even more interactive experiences and playful encounters led by a cast of Wonderland characters, elevating the sense of fantasy woven throughout the resort.
Follow the resort’s partners for a sneak peek of the magic ahead:
- Ming Da – Magician & Illusionist: One of Asia’s most sought-after magicians, Ming Da is known for his blend of modern sleight-of-hand and theatrical storytelling, performing across international stages and luxury venues.
- O3 Entertainment: An entertainment company specializing in immersive performance art and interactive character shows, O3 is renowned for transforming spaces into fully realized fantasy worlds.
For a full overview of the enhanced Easter programming, guests are invited to view the official brochure here.
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