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S Hotels & Resorts opens SO/ Maldives, its third iconic resort at CROSSROADS Maldives

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S Hotels and Resorts PCL, the global hospitality company from Singha Estate PCL, has announced the opening of SO/ Maldives, which becomes the third iconic resort at CROSSROADS Maldives, on November 1.

This luxury lifestyle resort complements the two popular five-star retreats and world-class facilities at the Indian Ocean’s first and only multi-brand, fully integrated leisure destination, ushering in an exciting new era of hospitality to the Maldives.

SO/ Maldives is a USD 60 million joint venture project developed in partnership with Wai Eco World Developer (WEWD), the leading business and real estate conglomerate. The resort is operated by Ennismore, a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart.

SO/ Maldives joins two existing resorts at CROSSROADS Maldives: SAii Lagoon Maldives, Curio Collection by Hilton and Hard Rock Hotel Maldives.

Nestled in the Kaafu Atoll and Emboodhoo Lagoon, this diverse trio of retreats is seamlessly connected to a wealth of world-class facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk lined with restaurants, bars, retail boutiques, wellness centres, water sports, diving and snorkelling, kids’ clubs, and a 30-berth yacht marina, plus the Maldives Discovery Centre cultural hub and Marine Discovery Centre, which is dedicated to underwater conservation and education.

With three iconic branded resorts all connected with world-class facilities, this fully integrated luxury destination is truly unique in the Maldives, and the broader Indian Ocean region. CROSSROADS Maldives has already won multiple major awards and has achieved Green Globe Certification.

The development’s focus on environmental preservation and sustainability is also reflected at SO/ Maldives, where the roofs of the over-water villas and restaurants are topped with solar panels, allowing the resort to generate its own green energy. Recycled water, electric vehicles, eco-friendly bathroom amenities, and locally-sourced products are used throughout the property, and the resort has eliminated all single-use plastics.

“We are delighted to announce the opening of our third world-class lifestyle resort at CROSSROADS Maldives. With its focus on art, design and fashion, SO/ Maldives will perfectly complement our two internationally branded resorts and extensive facilities at The Marina @ CROSSROADS and enable us to attract a new generation of global explorers. We would like to thank our esteemed partners for their vision and skill in creating this stunning resort,” Dirk De Cuyper, CEO, S Hotels & Resorts, said.

“It is a wonderful moment to see this beautiful project come to life. SO/ Maldives is a trend-setting luxury resort that will attract a new generation of lifestyle-conscious guests, enhancing the Maldives’ tourism sector. We are delighted to collaborate with our esteemed partners at S Hotels & Resorts to create a lasting legacy for the entire country,” Zaw Win Maung, Managing Director, WEWD, commented.

“SO/ Hotels are located in some of the world’s most sought-after destinations, and we are thrilled to put down roots on this paradisiacal private island in the Maldives. In keeping with the SO/ DNA, we’re eager to welcome global travellers looking for a different island experience where art and fashion meet luxury hospitality,” Jesper Sorensen, General Manager, SO/ Maldives, said.

Part of the ultra-fashionable SO/ Hotels & Resorts brand, which is making its debut the Maldives, SO/ Maldives is set to become one of the world’s most sought-after places to stay, play and party. With opening rates starting from USD 950+++ per night, this opening is expected to drive more revenue to CROSSROADS Maldives during the upcoming high season.

Nestled on a pristine private island, surrounded by the turquoise Emboodhoo Lagoon, SO/ Maldives is a sartorially-rooted retreat “Where Castaway Meets Runway.” Discerning travellers are welcomed into a glistening glass pavilion with 360-degree views and will be invited to take a walk across the Runway, a conceptualised open-to-sky catwalk which immerses every visitor in their own fashion show. A collection of beachfront and over-water pool villas, ranging from 120 to 330 square metres, are crafted by renowned designers and envelop guests in style and sophistication. The Dream Family Beach Villas feature private capsules for kids and the stunning two-level, three-bedroom Ocean Water Pool Villa Atelier sets the stage for life’s most memorable moments.

To learn more about SO/ Maldives, please visit so-maldives.com and to discover how CROSSROADS Maldives is elevating hospitality in the Indian Ocean, please visit crossroadsmaldives.com.

Family

JA Manafaru launches Easter programme with family-focused experiences

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This spring, the magic of the Maldives meets the joyful charm of Easter with a specially curated family getaway at JA Manafaru. Designed to help guests make the most of the island experience, the Residences Offer combines spacious villa living with thoughtful touches such as a dedicated butler, seamless arrivals, and curated daily moments. Adding to the sense of occasion, the resort will host a series of lively Easter celebrations and egg-themed activities, filling the island with playful moments for guests of all ages.

At JA Manafaru, luxury is defined by personalised service and meaningful gestures that create a sense of ease, knowing everything has already been taken care of. This attention to detail begins the moment guests touch down at Velana International Airport, where dedicated CIP airport service ensures a smooth arrival. From there, guests are whisked away by seaplane, a transfer that is complimentary for stays of five nights or more, soaring above the Maldives’ turquoise lagoons and coral atolls for a journey that feels like an adventure in itself.

As part of the Residences Offer, guests can enjoy up to 30% savings on their stay while spending their Easter break in one of three opulent hideaways, such as the stylish overwater Two Bedroom Ocean Residence with Family Infinity Pool, surrounded by uninterrupted panoramas of the Indian Ocean. The Two Bedroom Beach Residence with Two Private Pools offers a refined two-storey beachfront sanctuary, while the Three Bedroom Beach Residence with Two Private Pools elevates the experience even further with its own private spa pavilion featuring a steam room and sauna, making it ideal for larger families.

Setting the tone for a truly magical Easter celebration in the Maldives, guests are welcomed with a bottle of bubbly and a generous fruit basket on arrival. Throughout your stay, a dedicated Thakuru, the resort’s private butler, is also on hand to quietly take care of every detail, allowing families to settle in and savour each moment together. Thoughtful touches continue with personalised tags waiting on the island bikes, daily turndown amenities, and a complimentary laundry service before departure, ensuring the experience feels effortless from start to finish.

Guests visiting over the Easter weekend can also look forward to a joyful programme of seasonal festivities on Sunday, April 5th, designed to get the whole family involved. The celebrations begin at 11.00am with the grand arrival of the Easter Bunny, setting the tone for a day filled with playful moments and sweet surprises. Afterwards, guests can hop over to Kakuni for a lavish Easter feast featuring seasonal dishes, decadent desserts, and a lively egg-smashing activity for kids.

Little ones can continue the adventure with an exciting island-wide Easter egg and treasure hunt, followed by a visit to the petting zoo, where they can spend time with the resort’s fluffy bunnies. As the day winds down, Easter-themed turndown amenities await in guest villas, adding a final hint of festive magic to the evening.

At JA Manafaru, Easter is less about grand gestures and more about the small moments that bring families closer, like sharing a meal, laughing together, or watching the sun set after a day well spent. Secure your Easter family getaway now and experience a one-of-a-kind celebration that feels joyful, relaxed, and quietly unforgettable.

For bookings and more information, please visit the resort’s website.

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Ifuru Island Maldives partners with Toddy to launch lifestyle collection

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Ifuru Island Maldives has unveiled a vibrant new collaboration with Toddy, bringing together contemporary design and authentic island storytelling in a limited-edition lifestyle collection. Thoughtfully curated to reflect the rhythm and color of modern Maldivian living, the collection introduces three distinctive creations: sunglasses, quick-dry beach towels, and lenticular postcards.

The Ifuru x Toddy sunglasses are a bold expression of island artistry, drawing from the kaleidoscopic hues of the Maldivian reef and the unmistakable vibrancy of the parrotfish. Designed for both style and performance, the lightweight Mas (Ainu) shades feature polarised TAC lenses with anti-glare technology and 100% UV400 protection. Crafted with flexible yet durable frames, anti-slip detailing, and protective lens coatings to resist saltwater corrosion, they offer a seamless blend of innovation and effortless sophistication, equally suited for sun-drenched days and ocean-bound adventures.

The quick-dry beach towels reinterpret an icon of Ifuru Island, the resort’s signature three palm trees. Both emblematic and understated, the design is paired with highly functional craftsmanship. Made from absorbent microfiber, the towels are exceptionally quick-drying, lightweight, and compact, designed to move effortlessly from beach to lagoon. With sand-off technology woven into their structure, they offer a refined yet practical solution for guests seeking comfort without compromise, ensuring the island stays with you, but the sand does not.

Completing the collection, the lenticular postcards offer a poetic tribute to the rhythm of island time, shifting from sunlit brilliance to the deep, glowing tones of sunset. With imagery that transforms in motion, each piece captures the fleeting beauty of a single day in paradise, reimagined as an interactive and enduring keepsake.

“This collaboration is a celebration of Maldivian talent and storytelling,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Partnering with Toddy allows us to showcase local artistry while creating meaningful, design-led pieces that resonate with our guests long after their stay.”

Founded by siblings Fayaz and Riyaz, Toddy has grown from humble beginnings into a proudly Maldivian brand rooted in storytelling. Inspired by generations of cultural narratives from ancient seafaring legends to mythical tales, each design carries a sense of history reimagined through a modern lens, positioning Toddy as a distinctive voice within the region’s creative landscape.

“Working with Ifuru on this was something special. We got to take the feeling of the island and turn it into a small collection, each piece carrying a bit of its colour, movement, and calm. At Toddy, we’ve always believed the best things you take with you are the ones that hold a memory. These are made to travel, but more importantly, to bring you back to those moments at Ifuru. Big thanks to the team for trusting us to help tell their story through design,” shared Riyaz.

The Ifuru x Toddy collection is available exclusively at Ifuru Island Maldives, offering guests a unique opportunity to connect with the destination through thoughtfully designed, locally inspired pieces.

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Awards

Reethi Faru Resort earns 2025 British Airways Holidays Customer Excellence Award

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Reethi Faru Resort has been recognised with the 2025 British Airways Holidays Customer Excellence Award for exceptional service, facilities, and guest experiences.

This prestigious accolade positions the resort among the highest-rated hotels globally, based on verified guest reviews collected by British Airways Holidays in collaboration with Feefo, the world’s leading platform for authentic buyer feedback.

Guests evaluated their stays across key aspects including location, service quality, cleanliness, and sleep comfort, resulting in an overall score out of five. Reethi Faru Resort achieved an outstanding rating of 4.9/5.

Mark Hall, Head of Product and Sourcing at British Airways Holidays, said: “Congratulations to Reethi Faru Resort on this outstanding achievement. Delivering such consistent excellence truly reflects the dedication and care your team puts into every stay and every customer. At British Airways Holidays, we value partners who share our commitment to putting customer experience at the heart of everything we do, reflected in our Customer Excellence Awards. Reethi Faru Resort is a shining example of that. We’re proud to work with you and celebrate this success.”

For Reethi Faru Resort, the award underscores a philosophy centred on delivering not just stays, but memorable island experiences where thoughtful service meets unspoiled natural beauty.

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