News
Virgin Atlantic inaugurates direct flights from London Heathrow to the Maldives
Today, Virgin Atlantic launched its latest direct flight route, linking London Heathrow to the Maldives. The inaugural flight, operated by Virgin Atlantic, touched down at VIA early this morning at 07:40 am local time, signifying the commencement of an exciting new era in air travel between the United Kingdom and the Maldives. Passengers aboard the Virgin Atlantic aircraft were greeted with a warm traditional Maldivian Bodeberu welcome ceremony, featuring captivating cultural dance performances.
This new service is set to operate three times a week, with Virgin Atlantic’s state-of-the-art Boeing 787 Dreamliner, which boasts a total of 31 Upper Class, 35 Premium, and 192 Economy Delight, Classic, and Light seats. Travelers will have a range of options to suit their preferences and budgets.
For those seeking the utmost in luxury, Virgin Atlantic’s Upper Class offers fully flat beds and an onboard bar, providing a fine dining experience and an opportunity to network with fellow travelers. Premium customers can relax in their luxurious leather armchairs, complete with a 38” seat pitch, and enjoy the perks of priority boarding and welcome drinks. Regardless of the cabin class chosen, all passengers will enjoy complimentary food and beverages, over 300 hours of entertainment, and a warm welcome from Virgin Atlantic’s renowned cabin crew.
Mr. Mahjoob Shujau, CEO & Managing Director of MACL, expressed his enthusiasm, stating, “As the operator of Velana International Airport, we are excited to welcome the prestigious and customer-centric airline, Virgin Atlantic. This inaugural flight marks a significant milestone in the enhancement of air travel connections between the United Kingdom and the Maldives. We look forward to a prosperous partnership with Virgin Atlantic as we continue to elevate the travel experience for our passengers.”
Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic, shared his excitement, saying, “We couldn’t be more thrilled to launch our flights between the United Kingdom and the Maldives with our new thrice-weekly service, as we continue to expand our growing collection of winter sun destinations. We are proud to be able to offer more opportunities for our customers to experience the Maldives and are looking forward to welcoming them to this breathtaking and one-of-a-kind destination. The collaboration between MACL and Virgin Atlantic reflects the shared commitment to delivering exceptional travel experiences and fostering stronger air connectivity between the United Kingdom and the Maldives.”
Caron Rohsler, British High Commissioner to the Maldives, also expressed her delight, stating, “I am delighted that Virgin Atlantic has today started operating direct flights from London Heathrow to Maldives. Maldives is a top holiday destination for British tourists. Brits have consistently featured among top 3 nationalities visiting Maldives for many years. The UK Government has worked with the Government of Maldives for many years now on airport safety and aviation security. I look forward to continuing our partnerships in Maldives, especially as the airport expansion progresses. Tourism is an important pillar of the Maldivian economy, and I hope this milestone today will contribute to continued growth in convenient and comfortable travel between our countries. Visitors are encouraged to read the FCDO’s travel advice and to buy travel insurance to enjoy the best possible holiday experience.”
The Virgin Atlantic Inaugural event was attended by the British High Commissioner to the Maldives and senior members of MACL, along with senior members of the local agent, Voyages Maldives. This new route promises to strengthen the connection between the United Kingdom and the Maldives, offering travelers a remarkable journey to one of the world’s most picturesque destinations.
Family
JA Manafaru launches Easter programme with family-focused experiences
This spring, the magic of the Maldives meets the joyful charm of Easter with a specially curated family getaway at JA Manafaru. Designed to help guests make the most of the island experience, the Residences Offer combines spacious villa living with thoughtful touches such as a dedicated butler, seamless arrivals, and curated daily moments. Adding to the sense of occasion, the resort will host a series of lively Easter celebrations and egg-themed activities, filling the island with playful moments for guests of all ages.
At JA Manafaru, luxury is defined by personalised service and meaningful gestures that create a sense of ease, knowing everything has already been taken care of. This attention to detail begins the moment guests touch down at Velana International Airport, where dedicated CIP airport service ensures a smooth arrival. From there, guests are whisked away by seaplane, a transfer that is complimentary for stays of five nights or more, soaring above the Maldives’ turquoise lagoons and coral atolls for a journey that feels like an adventure in itself.
As part of the Residences Offer, guests can enjoy up to 30% savings on their stay while spending their Easter break in one of three opulent hideaways, such as the stylish overwater Two Bedroom Ocean Residence with Family Infinity Pool, surrounded by uninterrupted panoramas of the Indian Ocean. The Two Bedroom Beach Residence with Two Private Pools offers a refined two-storey beachfront sanctuary, while the Three Bedroom Beach Residence with Two Private Pools elevates the experience even further with its own private spa pavilion featuring a steam room and sauna, making it ideal for larger families.
Setting the tone for a truly magical Easter celebration in the Maldives, guests are welcomed with a bottle of bubbly and a generous fruit basket on arrival. Throughout your stay, a dedicated Thakuru, the resort’s private butler, is also on hand to quietly take care of every detail, allowing families to settle in and savour each moment together. Thoughtful touches continue with personalised tags waiting on the island bikes, daily turndown amenities, and a complimentary laundry service before departure, ensuring the experience feels effortless from start to finish.
Guests visiting over the Easter weekend can also look forward to a joyful programme of seasonal festivities on Sunday, April 5th, designed to get the whole family involved. The celebrations begin at 11.00am with the grand arrival of the Easter Bunny, setting the tone for a day filled with playful moments and sweet surprises. Afterwards, guests can hop over to Kakuni for a lavish Easter feast featuring seasonal dishes, decadent desserts, and a lively egg-smashing activity for kids.
Little ones can continue the adventure with an exciting island-wide Easter egg and treasure hunt, followed by a visit to the petting zoo, where they can spend time with the resort’s fluffy bunnies. As the day winds down, Easter-themed turndown amenities await in guest villas, adding a final hint of festive magic to the evening.
At JA Manafaru, Easter is less about grand gestures and more about the small moments that bring families closer, like sharing a meal, laughing together, or watching the sun set after a day well spent. Secure your Easter family getaway now and experience a one-of-a-kind celebration that feels joyful, relaxed, and quietly unforgettable.
For bookings and more information, please visit the resort’s website.
News
Ifuru Island Maldives partners with Toddy to launch lifestyle collection
Ifuru Island Maldives has unveiled a vibrant new collaboration with Toddy, bringing together contemporary design and authentic island storytelling in a limited-edition lifestyle collection. Thoughtfully curated to reflect the rhythm and color of modern Maldivian living, the collection introduces three distinctive creations: sunglasses, quick-dry beach towels, and lenticular postcards.
The Ifuru x Toddy sunglasses are a bold expression of island artistry, drawing from the kaleidoscopic hues of the Maldivian reef and the unmistakable vibrancy of the parrotfish. Designed for both style and performance, the lightweight Mas (Ainu) shades feature polarised TAC lenses with anti-glare technology and 100% UV400 protection. Crafted with flexible yet durable frames, anti-slip detailing, and protective lens coatings to resist saltwater corrosion, they offer a seamless blend of innovation and effortless sophistication, equally suited for sun-drenched days and ocean-bound adventures.
The quick-dry beach towels reinterpret an icon of Ifuru Island, the resort’s signature three palm trees. Both emblematic and understated, the design is paired with highly functional craftsmanship. Made from absorbent microfiber, the towels are exceptionally quick-drying, lightweight, and compact, designed to move effortlessly from beach to lagoon. With sand-off technology woven into their structure, they offer a refined yet practical solution for guests seeking comfort without compromise, ensuring the island stays with you, but the sand does not.

Completing the collection, the lenticular postcards offer a poetic tribute to the rhythm of island time, shifting from sunlit brilliance to the deep, glowing tones of sunset. With imagery that transforms in motion, each piece captures the fleeting beauty of a single day in paradise, reimagined as an interactive and enduring keepsake.
“This collaboration is a celebration of Maldivian talent and storytelling,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Partnering with Toddy allows us to showcase local artistry while creating meaningful, design-led pieces that resonate with our guests long after their stay.”
Founded by siblings Fayaz and Riyaz, Toddy has grown from humble beginnings into a proudly Maldivian brand rooted in storytelling. Inspired by generations of cultural narratives from ancient seafaring legends to mythical tales, each design carries a sense of history reimagined through a modern lens, positioning Toddy as a distinctive voice within the region’s creative landscape.
“Working with Ifuru on this was something special. We got to take the feeling of the island and turn it into a small collection, each piece carrying a bit of its colour, movement, and calm. At Toddy, we’ve always believed the best things you take with you are the ones that hold a memory. These are made to travel, but more importantly, to bring you back to those moments at Ifuru. Big thanks to the team for trusting us to help tell their story through design,” shared Riyaz.
The Ifuru x Toddy collection is available exclusively at Ifuru Island Maldives, offering guests a unique opportunity to connect with the destination through thoughtfully designed, locally inspired pieces.
Awards
Reethi Faru Resort earns 2025 British Airways Holidays Customer Excellence Award
Reethi Faru Resort has been recognised with the 2025 British Airways Holidays Customer Excellence Award for exceptional service, facilities, and guest experiences.
This prestigious accolade positions the resort among the highest-rated hotels globally, based on verified guest reviews collected by British Airways Holidays in collaboration with Feefo, the world’s leading platform for authentic buyer feedback.
Guests evaluated their stays across key aspects including location, service quality, cleanliness, and sleep comfort, resulting in an overall score out of five. Reethi Faru Resort achieved an outstanding rating of 4.9/5.
Mark Hall, Head of Product and Sourcing at British Airways Holidays, said: “Congratulations to Reethi Faru Resort on this outstanding achievement. Delivering such consistent excellence truly reflects the dedication and care your team puts into every stay and every customer. At British Airways Holidays, we value partners who share our commitment to putting customer experience at the heart of everything we do, reflected in our Customer Excellence Awards. Reethi Faru Resort is a shining example of that. We’re proud to work with you and celebrate this success.”
For Reethi Faru Resort, the award underscores a philosophy centred on delivering not just stays, but memorable island experiences where thoughtful service meets unspoiled natural beauty.
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