News
Virgin Atlantic inaugurates direct flights from London Heathrow to the Maldives
Today, Virgin Atlantic launched its latest direct flight route, linking London Heathrow to the Maldives. The inaugural flight, operated by Virgin Atlantic, touched down at VIA early this morning at 07:40 am local time, signifying the commencement of an exciting new era in air travel between the United Kingdom and the Maldives. Passengers aboard the Virgin Atlantic aircraft were greeted with a warm traditional Maldivian Bodeberu welcome ceremony, featuring captivating cultural dance performances.
This new service is set to operate three times a week, with Virgin Atlantic’s state-of-the-art Boeing 787 Dreamliner, which boasts a total of 31 Upper Class, 35 Premium, and 192 Economy Delight, Classic, and Light seats. Travelers will have a range of options to suit their preferences and budgets.
For those seeking the utmost in luxury, Virgin Atlantic’s Upper Class offers fully flat beds and an onboard bar, providing a fine dining experience and an opportunity to network with fellow travelers. Premium customers can relax in their luxurious leather armchairs, complete with a 38” seat pitch, and enjoy the perks of priority boarding and welcome drinks. Regardless of the cabin class chosen, all passengers will enjoy complimentary food and beverages, over 300 hours of entertainment, and a warm welcome from Virgin Atlantic’s renowned cabin crew.
Mr. Mahjoob Shujau, CEO & Managing Director of MACL, expressed his enthusiasm, stating, “As the operator of Velana International Airport, we are excited to welcome the prestigious and customer-centric airline, Virgin Atlantic. This inaugural flight marks a significant milestone in the enhancement of air travel connections between the United Kingdom and the Maldives. We look forward to a prosperous partnership with Virgin Atlantic as we continue to elevate the travel experience for our passengers.”
Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic, shared his excitement, saying, “We couldn’t be more thrilled to launch our flights between the United Kingdom and the Maldives with our new thrice-weekly service, as we continue to expand our growing collection of winter sun destinations. We are proud to be able to offer more opportunities for our customers to experience the Maldives and are looking forward to welcoming them to this breathtaking and one-of-a-kind destination. The collaboration between MACL and Virgin Atlantic reflects the shared commitment to delivering exceptional travel experiences and fostering stronger air connectivity between the United Kingdom and the Maldives.”
Caron Rohsler, British High Commissioner to the Maldives, also expressed her delight, stating, “I am delighted that Virgin Atlantic has today started operating direct flights from London Heathrow to Maldives. Maldives is a top holiday destination for British tourists. Brits have consistently featured among top 3 nationalities visiting Maldives for many years. The UK Government has worked with the Government of Maldives for many years now on airport safety and aviation security. I look forward to continuing our partnerships in Maldives, especially as the airport expansion progresses. Tourism is an important pillar of the Maldivian economy, and I hope this milestone today will contribute to continued growth in convenient and comfortable travel between our countries. Visitors are encouraged to read the FCDO’s travel advice and to buy travel insurance to enjoy the best possible holiday experience.”
The Virgin Atlantic Inaugural event was attended by the British High Commissioner to the Maldives and senior members of MACL, along with senior members of the local agent, Voyages Maldives. This new route promises to strengthen the connection between the United Kingdom and the Maldives, offering travelers a remarkable journey to one of the world’s most picturesque destinations.
Featured
Sun Siyam Olhuveli launches Coral Frame Adoption programme on Earth Day
To mark Earth Day, Sun Siyam Olhuveli, part of the Lifestyle Collection within the House of Siyam, launched its new marine conservation initiative, the Adopt A Coral Frame experience, during a morning event held on 22 April at Milano Beach on Dream Island.
The initiative forms part of the resort’s wider marine conservation efforts and is designed to give guests a direct way to engage with coral restoration while supporting the protection of the surrounding reef ecosystem.
During the launch, guests were introduced to the coral restoration process through a hands-on experience that explained how new coral growth can be supported through frame-based planting. Under the programme, guests are invited to select and adopt a coral frame, attach healthy coral fragments to it, and take part in placing it within the lagoon to help form a new reef structure.
The process begins with the collection of healthy coral fragments under the guidance of the resort’s marine biologist. These fragments are then secured to specially designed coral frames and placed in selected areas within the resort’s coral garden, where conditions are intended to support growth and marine biodiversity. Guests who adopt a frame will also receive updates on its progress, including photographs shared every six months.
The resort said the programme is intended to make coral conservation more accessible to guests while also highlighting the role of reefs in supporting marine life, protecting coastlines and maintaining ocean ecosystems.
Chaminda Upul, Group Sustainability Manager for Sun Siyam, said the initiative was designed to give guests an opportunity to contribute in a direct way.
“Earth Day is a reminder that even the smallest actions can shape something far greater,” he said. “With Adopt-A-Coral Frame, we wanted to create an experience where our guests can leave a positive mark on the ocean. It’s simple, it’s meaningful, and it stays with you.”
Hassan Adil, General Manager of Sun Siyam Olhuveli, said the resort wanted to create an experience that combines guest participation with long-term environmental value.
“At Olhuveli, we believe the best experiences are the ones that stay with you long after you leave. Adopt-A-Coral is our way of inviting guests to be part of something lasting, while caring for the natural beauty that makes this place so special,” he said.
Part of the proceeds from each coral adoption will go towards Sun Siyam Care, the group’s sustainability platform, supporting marine conservation and reef restoration efforts.
Through the launch of Adopt A Coral Frame, Sun Siyam Olhuveli is combining guest experience with reef restoration, reflecting a wider focus on environmental engagement within its island operations.
Featured
Atmosphere Core reports progress on energy, waste and coral restoration
Atmosphere Core has released its latest sustainability report, the Core Impact Report 2025, outlining progress across its Maldives operations in areas including energy use, waste management, marine conservation and community engagement.
Published on Earth Day 2026, the report sets out the company’s efforts to integrate sustainability into day-to-day operations and longer-term planning, at a time when tourism businesses face increasing pressure to demonstrate measurable environmental and social performance.
According to the report, Atmosphere Core generated 7.9 million kilowatt-hours of solar power over the past year, with renewable energy accounting for 13 per cent of its total energy demand. The company also reported that waste-to-value systems, including the conversion of 140 tonnes of organic waste into biogas energy, contributed to savings of more than 2.1 million litres of diesel and helped avoid over 5,700 tonnes of carbon emissions.
The report also details progress in reducing single-use plastics across Atmosphere Core’s portfolio of nine resorts. To date, the company said it has eliminated more than 2.1 million plastic bottles and 1.48 million plastic straws. These measures are supported by a centralised sourcing model aimed at improving operational efficiency and reducing waste across the supply chain.
Marine conservation remains a central part of the company’s sustainability programme. According to the report, more than 16,600 coral fragments have been planted across 360 reef frames as part of restoration efforts intended to support reef regeneration around its resorts.
The report also highlights the work of the Atmosphere Foundation, the company’s non-profit corporate social responsibility arm, which is currently supporting 26 projects focused on education, livelihoods and community resilience. Among these is a bamboo-planting initiative that has established more than 3,700 plants across 45 locations in the Maldives.
Atmosphere Core said sustainability is embedded across the business rather than treated as a separate initiative, reflecting a broader shift in the hospitality sector towards operational accountability and measurable outcomes.
Commenting on the report, Salil Panigrahi, Co-Founder and Managing Director of Atmosphere Core, said: “At Atmosphere Core, sustainability is not a parallel initiative; it is fundamental to how we operate and grow. The Core Impact Report reflects our commitment to moving beyond reducing impact to creating lasting value for our communities and ecosystems.”
“As we look ahead, our focus remains on scaling these efforts in a meaningful way, ensuring that each of our resorts contributes to a more resilient and regenerative future,” he added.
Through the report, Atmosphere Core is positioning its sustainability strategy around data-led progress in environmental management and community engagement, while aligning its operations with wider industry expectations on climate and destination stewardship.
Action
SO/ Maldives introduces ‘Fight Fit’ wellness activation
On Saturday, 25 April 2026, SO/ Maldives will stage its “Fight Fit” island activation as part of the resort’s ongoing 120 Days Fitness Challenge, bringing together fitness, wellness and local collaboration in a resort-wide programme.
Developed in partnership with Fight Soul Maldives, a local fitness collective focused on combat sports, the activation is designed to offer guests both participation and live viewing experiences while also bringing a local element into the resort’s wellness programming.
A key part of the activation is the Muay Thai Guest Workshop, where guests will have the opportunity to train with fighters from Fight Soul Maldives. Open to different fitness levels, the sessions will introduce the basics of Muay Thai through drills, technique-based training and group activity.
The programme will extend across the island through a series of activities including sunrise yoga, beach combat training, aqua yoga accompanied by DJ music, and sunset fight showcases. According to the resort, the aim is to combine physical activity with the island setting through a range of structured wellness experiences.
The activation will also include a healthy menu developed to support fitness and balanced living, in line with the resort’s wider wellness focus.
Guests will also be invited to take part in a skincare workshop and ritual linked to the launch of products from Comfort Zone. The experience will introduce skincare practices based on science and sustainability as part of the broader wellness programme.
In the evening, the programme will continue with foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions featuring athletes from Fight Soul Maldives.
Through “Fight Fit”, SO/ Maldives is presenting a wellness-led island activation that combines fitness, lifestyle programming and collaboration with local talent.
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