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Virgin Atlantic inaugurates direct flights from London Heathrow to the Maldives

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Today, Virgin Atlantic launched its latest direct flight route, linking London Heathrow to the Maldives. The inaugural flight, operated by Virgin Atlantic, touched down at VIA early this morning at 07:40 am local time, signifying the commencement of an exciting new era in air travel between the United Kingdom and the Maldives. Passengers aboard the Virgin Atlantic aircraft were greeted with a warm traditional Maldivian Bodeberu welcome ceremony, featuring captivating cultural dance performances.

This new service is set to operate three times a week, with Virgin Atlantic’s state-of-the-art Boeing 787 Dreamliner, which boasts a total of 31 Upper Class, 35 Premium, and 192 Economy Delight, Classic, and Light seats. Travelers will have a range of options to suit their preferences and budgets.

For those seeking the utmost in luxury, Virgin Atlantic’s Upper Class offers fully flat beds and an onboard bar, providing a fine dining experience and an opportunity to network with fellow travelers. Premium customers can relax in their luxurious leather armchairs, complete with a 38” seat pitch, and enjoy the perks of priority boarding and welcome drinks. Regardless of the cabin class chosen, all passengers will enjoy complimentary food and beverages, over 300 hours of entertainment, and a warm welcome from Virgin Atlantic’s renowned cabin crew.

Mr. Mahjoob Shujau, CEO & Managing Director of MACL, expressed his enthusiasm, stating, “As the operator of Velana International Airport, we are excited to welcome the prestigious and customer-centric airline, Virgin Atlantic. This inaugural flight marks a significant milestone in the enhancement of air travel connections between the United Kingdom and the Maldives. We look forward to a prosperous partnership with Virgin Atlantic as we continue to elevate the travel experience for our passengers.”

Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic, shared his excitement, saying, “We couldn’t be more thrilled to launch our flights between the United Kingdom and the Maldives with our new thrice-weekly service, as we continue to expand our growing collection of winter sun destinations. We are proud to be able to offer more opportunities for our customers to experience the Maldives and are looking forward to welcoming them to this breathtaking and one-of-a-kind destination. The collaboration between MACL and Virgin Atlantic reflects the shared commitment to delivering exceptional travel experiences and fostering stronger air connectivity between the United Kingdom and the Maldives.”

Caron Rohsler, British High Commissioner to the Maldives, also expressed her delight, stating, “I am delighted that Virgin Atlantic has today started operating direct flights from London Heathrow to Maldives. Maldives is a top holiday destination for British tourists. Brits have consistently featured among top 3 nationalities visiting Maldives for many years. The UK Government has worked with the Government of Maldives for many years now on airport safety and aviation security. I look forward to continuing our partnerships in Maldives, especially as the airport expansion progresses. Tourism is an important pillar of the Maldivian economy, and I hope this milestone today will contribute to continued growth in convenient and comfortable travel between our countries. Visitors are encouraged to read the FCDO’s travel advice and to buy travel insurance to enjoy the best possible holiday experience.”

The Virgin Atlantic Inaugural event was attended by the British High Commissioner to the Maldives and senior members of MACL, along with senior members of the local agent, Voyages Maldives. This new route promises to strengthen the connection between the United Kingdom and the Maldives, offering travelers a remarkable journey to one of the world’s most picturesque destinations.

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Atmosphere Kanifushi concludes Just Veg Festival with media showcase, culinary celebrations

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Atmosphere Kanifushi recently wrapped up the fifth edition of its much-anticipated Just Veg Festival, a bold celebration of plant-based gastronomy led by acclaimed Italian Chef Fabrizio Marino. Held from 3rd to 9th October, the week-long festival attracted international media from Spain, India, the GCC, and Italy, who experienced the resort’s unique blend of culinary creativity, wellness, and adventure.

“Plant-based cuisine is not just a trend. It’s a way to create vibrant, memorable experiences that nourish both body and soul. At Atmosphere Kanifushi, we have the perfect canvas to innovate and inspire guests with bold flavours and thoughtful dishes,” said Chef Fabrizio Marino.

The visiting journalists enjoyed a curated experience featuring a plant-based cooking session with Chef Fabrizio, specialty dinners, rejuvenating treatments at ESSENS Wellness and Spa, and exciting island activities, all culminating in a gala dinner at the ‘JUST VEG’ restaurant, the first vegetarian restaurant in the Maldives hosted by Chef Fabrizio. The festival also introduced new plant-based dishes to the menu, which were met with enthusiasm and are poised to become guest favourites.

“At Atmosphere Kanifushi, we believe that true hospitality goes beyond beautiful surroundings. It’s about creating moments of genuine warmth and connection. Events like the Just Veg Festival allow us to showcase not just our culinary creativity, but the heartfelt service that defines every guest experience. Our dedicated team takes pride in delivering world-class hospitality with care and authenticity, ensuring each guest feels truly at home. It’s this spirit that continues to set us apart and keeps our guests returning year after year,” said Sanjay Rajiv, Resort Manager at Atmosphere Kanifushi.

Celebrating its fifth year, the Just Veg Festival has become a standout event on the global culinary calendar, reinforcing Atmosphere Kanifushi’s position as a pioneer of experiential luxury and sustainable dining in the Maldives.

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2 decades of culinary excellence: BBM’s founding legacy with Hotel Asia continues in 2025

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Hotel Asia Exhibition and International Culinary Challenge is referred to be the hospitality industry event in the Maldives. In this year’s Culinary Challenge (19 to 22 October 2025) comprising competitions over 20 categories, most will take place at the Faculty of Hospitality and Tourism Studies, Maldives National University, and some at the Synthetic Track, Hulhumalé.

A Founding Partnership that Endures

Since the very first edition in 2001, Bestbuy Maldives (BBM) has played a central role in shaping the International Culinary Challenge into the Maldives’ most prestigious culinary platform. The event has become a cornerstone for professional development, bringing together chefs from across the Maldives to compete, learn, and showcase their craft.

BBM and their associated Principals sponsor an overwhelming majority of categories. “From the beginning, our goal has been to create opportunities for Maldivian chefs to rise to global standards. This partnership has grown with the industry itself,” said A.V.S. Subrahmanyam, Chief Operating Officer of BBM.

Nurturing Local Talent

BBM’s contribution extends beyond sponsorship. The company has built a long-term system for recognizing and developing local culinary talent.

  • BBM Chairman’s Trophy for the Best Maldivian Competitor.
  • Most Promising Young Chef Award for emerging talent.
  • Global exposure programs for Maldivian chefs through sponsored participation in international events.
  • Pro-bono Masterclasses with world-renowned chefs to encourage learning and innovation.

Investing in the Future of Hospitality

Through initiatives such as Building Young Talent, BBM continues to mentor aspiring professionals and support the next generation of chefs. The company also promotes inclusivity by sponsoring opportunities for female and young chefs to gain international exposure.

BBM’s industry partnerships include its role as Title Sponsor of the Hotelier Maldives Awards, celebrating excellence across the Maldivian hospitality sector.

Proud Sponsors of Culinary Excellence

In 2025, BBM and its partner brands proudly sponsor 14 competition categories and 8 Main Awards, further strengthening their role in the development of culinary arts in the Maldives. Categories include Decorated Cake, Artistic Showpiece, Bread and Pastry Display, Three Desserts (Display), Desserts, Rice Dish, Asian Noodles, Team Challenge, Maldivian Dish, Creative Sandwich, Young Chef, Tea Challenge, tapas/finger food, and Iced Mocktail.

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Bestbuy Maldives, MNU forge partnership to advance hospitality education

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The Maldives National University – Faculty of Hospitality and Tourism Studies (MNU-FHTS) and Bestbuy Maldives (BBM) have officially signed a Memorandum of Understanding (MoU) to strengthen industry-academic collaboration and advance hospitality education in the Maldives.

The MoU was signed by Dr Aishath Shehenaz Adam, Vice Chancellor of MNU, and Ismail Hilmy, Chairman and Managing Director of BBM, during a ceremony attended by the university’s Chancellor Dr Mahmood Shaugee, senior management, and representatives from both organisations.

This partnership marks a significant milestone in developing a state-of-the-art Food and Beverage Practical Demonstration Kitchen at MNU-FHTS. BBM will support the upgrading of the existing Garde Manger kitchen and classrooms, contributing financially and materially to create a modern, industry-standard learning environment for future hospitality professionals.

Beyond infrastructure, the collaboration will extend to academic and training support, research and innovation in culinary arts, community engagement, and professional networking opportunities, ensuring that students gain practical, real-world experience aligned with industry expectations.

Highlighting the broader purpose of this partnership, BBM stated that, “This is a significant step in the direction of BBM’s vision involving hospitality industry outreach in the Maldives — because tomorrows start today. Initially, we will set up a world-class model kitchen that will be suitable for masterclasses and hands-on training for students; and also for product demonstrations, masterclasses, and interaction with groups of customers.”

Speaking at the ceremony, representatives from both institutions emphasised their shared vision to promote excellence in education, innovation, and human capital development in the Maldivian hospitality sector. This partnership underscores BBM’s continued commitment to supporting education and industry growth, and MNU-FHTS’s mission to bridge the gap between academia and industry — nurturing the next generation of hospitality leaders in the Maldives.

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