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Maldives ranks as world’s top bucket list experience

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When it comes to travel dreams and wanderlust, people across the globe have diverse aspirations. Some yearn to witness the awe-inspiring Niagara Falls, others aspire to gaze upon the enigmatic Mona Lisa in the Louvre, and many desire to stand in awe before the majestic Taj Mahal. However, according to a recent study conducted by luxury travel experts at Kuoni, there’s one destination that consistently reigns supreme on the world’s collective travel bucket list: the Maldives.

Top 5 bucket list experiences are:

  1. Maldives
  2. Get splashed at Niagara Falls
  3. See the Mona Lisa
  4. Visit Bora Bora
  5. Climb the Statue of Liberty

The Maldives has captured the imagination of travelers from every corner of the globe. Kuoni’s study, which analyzed global search data for 119 global bucket list items across 219 countries, revealed that a trip to the Maldives holds the top spot for the most coveted travel experience in the world. This stunning archipelago, known for its crystal-clear waters, overwater bungalows, and vibrant marine life, emerged as the ultimate travel aspiration for people from 121 countries.

So, what makes the Maldives such a universally coveted travel destination? Let’s delve into the reasons behind its top-ranking status on the global travel bucket list.

1. A Slice of Paradise

The Maldives is often described as paradise on Earth, and for good reason. Its pristine white sandy beaches, swaying palm trees, and turquoise lagoons create a setting straight out of a postcard. The sheer natural beauty of the Maldives is unparalleled, making it a dream destination for beach lovers and nature enthusiasts.

2. Overwater Bungalows

One of the Maldives’ most iconic features is its overwater bungalows. These luxurious accommodations allow guests to wake up to the gentle lapping of waves beneath their rooms and step directly into the warm, clear waters of the Indian Ocean. The experience of staying in an overwater bungalow is the epitome of luxury and romance, making it a bucket list item for countless travelers.

3. World-Class Snorkeling and Diving

The Maldives is a haven for underwater enthusiasts. Its vibrant coral reefs teem with an astonishing array of marine life, including colorful fish, turtles, and even majestic manta rays and whale sharks. Snorkeling and diving in these pristine waters offer a chance to explore a mesmerizing underwater world, making it an irresistible draw for adventure seekers.

4. Unforgettable Sunsets

Few places on Earth can rival the Maldives when it comes to breathtaking sunsets. Watching the sun dip below the horizon, casting a golden glow over the tranquil waters, is a magical experience that lingers in the memories of visitors. It’s no wonder that so many people aspire to witness this natural spectacle in person.

5. Privacy and Seclusion

The Maldives offers an unparalleled sense of privacy and seclusion. Many of its resorts are situated on private islands, ensuring that guests can enjoy a tranquil escape away from the hustle and bustle of daily life. This exclusivity is a major draw for honeymooners and couples seeking a romantic getaway.

As the world’s top bucket list experience, the Maldives has not only captured the hearts of travelers but also serves as a reminder of the enduring allure of travel itself. In an era where the world is increasingly interconnected, and information is at our fingertips, the desire to explore new horizons and experience the wonders of the world remains a powerful and universal aspiration.

For those fortunate enough to turn their dreams into reality and step onto the pristine shores of the Maldives, they find not only a tropical paradise but also a deeper connection with the beauty and diversity of our planet. As the Maldives continues to top global travel bucket lists, it serves as a testament to the enduring power of wanderlust and the timeless allure of extraordinary destinations.

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Four Seasons Kuda Huraa introduces ŪRJĀ, a new naturopathy wellness island

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Four Seasons Resort Maldives at Kuda Huraa has unveiled ŪRJĀ Naturopathy Island – the next evolution of holistic healing in the Maldives. Named after the Sanskrit word for vitality, ŪRJĀ is a wellness destination with a difference. Its programme balances naturopathic principles with scientific expertise, shifting the focus from surface-level relaxation to meaningful restoration.

ŪRJĀ was created with a clear intention: to move beyond the sameness of many modern spa experiences and offer something deeper. A space where ancient knowledge, natural healing and personal empowerment come together in harmony. Beyond buzzwords, trends and quick fixes, ŪRJĀ is designed for genuine, ongoing healing, not momentary escape.

Many treatments at ŪRJĀ feature AION A®, the powerful healing mineral discovered in an ancient Roman quarry in Würenlos, Switzerland by visionary Swiss naturopathic researcher Emma Kunz (1892–1963). Named it after the Greek for “without limitation”, AION A® supports detoxification, soothes inflammation, and encourages healing via positively charged ion exchange.

A Grounded Vision of Wellbeing

Rather than chasing the latest wellness protocol, ŪRJĀ takes a holistic path rooted in knowledge, education and integrity. In a world defined by stress, digital overwhelm and physical fatigue, it asks: what do guests truly need now?

The answer is timeless: Naturopathy, practicing for centuries what the modern world now calls ‘biohacking’, restores balance, supports natural healing, and guides enduring, sustainable habits.

Rooted in this philosophy, ŪRJĀ’s programmes unite nutrition, movement, detoxification and energetic realignment, for lasting wellbeing. The imparting of knowledge is central to the experience. Guests learn about the body’s innate intelligence, the importance of rhythm and nourishment, and how small, consistent changes can restore vitality. Diagnostics, consultations and personalised guidance empower them to return home with deeper understanding and practical tools for everyday wellbeing.

ŪRJĀ’s philosophy also recognises the growing need for stillness. In a world of constant stimulation, moments of silence and reflection become powerful therapeutic tools. Experiences encourage guests to reconnect with nature, their breath, and the peace found within.

ŪRJĀ invites guests to rediscover something simple yet profound: the body already knows how to heal. Sometimes it simply needs the right environment, guidance and silence to remember.

Naturally Inspired

Accessed from the Resort’s main jetty via a small Maldivian dhoni, ŪRJĀ offers a deep immersion in elemental rhythms – a living reflection of its ethos of vitality through nature. Over-water treatment suites, open-air rituals and the pulse of the surrounding ocean immerse guests in natural rejuvenation.

The spa’s pioneering approach centres on individualised wellness. At its heart are four core naturopathic pathways: Rest & Rebalance, Cleanse, Nourish, and Reconnect. Each pathway offers a collection of therapies and rituals to align mind, body, emotions and intellect, awakening self-healing. Every journey begins with an expert Naturopathic Consultation to craft a bespoke programme of therapeutic care. Optional micronutrient scans, iris diagnosis and postural mapping offer deeper insight into internal balance and vitality.

Signature treatments include Mud Therapy, Heliotherapy, Life-Force Healing, Magneto Therapy, and Sound Healing. Complementing these are Yoga Therapy, and traditional naturopathic practices such as fasting, acupuncture and full-body alignment rituals. Highlights include the ‘Vagus Reset’, a centring ritual that activates the vagus nerve, and the Night Spa Ritual, a celestial open-air experience aligned with the rhythms of the cosmos.

ŪRJĀ also offers specialised programmes guided by the team of onsite Naturopathic Doctors to address root causes of imbalance through therapies, coaching and nutrition. From Sleep Enhancement to Liver Detox and Joint Care, each is designed to restore and sustain lasting health.

Healing Geometry

ŪRJĀ’s approach is complemented by the work of visionary Swiss naturopath and artist Emma Kunz. Four Seasons has exclusive access to Kunz’s geometric drawings – believed to emit healing energy and reflect universal principles – which illustrate ŪRJĀ’s treatment menu.

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VARU by Atmosphere celebrates Maldivian cuisine with new Kaagé cookbook

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VARU by Atmosphere has unveiled the Kaagé Progressive Maldivian Cookbook, bringing the flavours and culinary heritage of the Maldives to life through an immersive new experience. As part of the island experience, guests can enjoy private cooking masterclasses, offering a hands-on connection to authentic local flavours and the opportunity to take home the beautiful cookbook as a memento.

At Kaagé, the award-winning speciality restaurant, guests embark on a culinary journey through the history and traditions of the Maldivian islands. Time-honoured local recipes are paired with modern culinary techniques, allowing the distinctive flavours of the Maldives to be recreated in kitchens around the world.

Held on 20th August, the exclusive cookbook launch event brought together journalists, culinary influencers and resort guests, who joined the resort’s chef team for an interactive masterclass. The session explored local ingredients including skipjack tuna, coconut and fiery Scotch bonnet chillies, offering participants an authentic taste of Maldivian culinary traditions.

“These immersive cooking classes are now a permanent part of your resort experience. Kaagé is a tribute to the vibrant culinary identity of the Maldives,” says Maurice Van Den Bosch, General Manager at VARU by Atmosphere. “Through our cookbook and masterclasses, we invite you to connect deeply with island culture. We look forward to sharing these traditions with you.”

VARU by Atmosphere is a naturally Maldivian island escape in North Malé Atoll, just a 45-minute speedboat journey from Malé. Blending authentic Maldivian culture with contemporary elegance, the resort offers an intimate island experience centred around warm hospitality, vibrant dining, wellness and immersive experiences. From its distinctive overwater villas and unique overwater cellar to its island-inspired cuisine and commitment to sustainability, VARU by Atmosphere celebrates the essence of the Maldives while offering a refined and relaxed tropical retreat.

The Kaagé Progressive Maldivian Cookbook is available exclusively to participants of cooking masterclass. To discover more or reserve your spot, visit www.varu-atmosphere.com or contact reservations@varu-atmosphere.com.

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BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade

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Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.

The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.

To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.

The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.

Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.

Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.

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