Business
Caffè Vergnano, BBM to expand coffee presence in Maldives
Bestbuy Maldives (BBM) introduced Caffè VergnanoA, world-renowned for its traditional skills and for its superb slow-roasted coffee, to the Maldivian market in 2014.
They are famously known as the oldest coffee roasting company in Italy. Caffè Vergnano adheres to the core ideals of using sustainable and environmentally friendly means of production. From appropriate compostable pods to recycling, waste reduction, and waste recovery techniques. It is preserving the environment, ensuring high-quality food, and ensuring public safety. In line with the family values that have been a core part of the company’s character since its inception, the business’s choice is motivated by a strong sense of responsibility. The need to recycle, minimise, and recover waste is the driving force behind every element, from biodegradable capsules to secondary packaging to cautious raw material utilisation.
Especially well-known is Caffè Vergnano’s initiative to promote females working in the coffee sector. The initiative was started in 2018 and is supported by Carolina Vergnano. It is carried out in cooperation with the International Women Coffee Alliance. The idea for Women in Coffee is inspired by statistics revealing that women run 25% of coffee farms and 70% of the workforce on coffee plantations is female. Nevertheless, there is still a significant gender gap in terms of women’s access to commerce, education, and financing, despite this significant, beneficial contribution to the coffee supply chain. This historical context served as the inspiration for Women in Coffee.
Adding to the excitement, Caffè Vergnano company’s representative Marco Cavallero will be in the Maldives from November 25 to November 28. He will give them a greater grasp of the business, the company’s history, and the job at their coffee company Caffe’ Vergnano. He will also have meetings with some of the business’s current customers, including Jumeirah Maldives, OBLU Ailafushi, Lobigili, Diamonds Athuruga, Adaaran Prestige Vadoo to name a few. This is also in keeping with Caffè Vergnano’s 140th Anniversary this year, which will see the company expand internationally while upholding its reputation as a business that understands that passion, love, and culture as fundamental underpinnings of a truly successful business.
Located in the Maldives, the tourism hotspot of the Indian Ocean, BBM is one of the leading importers and distributors of premium international brands. BBM supports the Maldivian hospitality industry by serving their customers with products from around the world with their signature high-level service. They have built ties with partners from all over the world over the years and are now the authorised distributor of several international brands, from well-known household names to high-end niche brands.
Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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