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LUX* South Ari Atoll launches global fashion collaboration with DIARRABLU

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In celebration of tropical wanderlust, conscious contemporary lifestyle brand DIARRABLU partners with LUX* South Ari Atoll in the Maldives to present a Resort ‘23 collection named “FILUN” (Maldivian for “escape”) inspired by the island’s vibrant colours and warm culture.

As one of the biggest Maldivian islands, the award-winning resort of The Lux Collective is an ideal place for creativity with its cheerful vibes, secluded picturesque coves, and crystal-blue ocean waters. The DIARRABLU Resort ‘23 Collection is a reflection of the tropical LUX* South Ari Atoll, where blue lagoons meet four kilometres of pristine sands. The brand’s creative director Diarra Bousso and her global team travelled to the island from San Francisco, Dakar, Cape Town, Abidjan and London to create a special campaign telling the magical story behind the partnership.

“The collaboration between LUX* South Ari Atoll and DIARRABLU is not merely a fashion activation but a meaningful partnership. Travel and fashion go hand-in-hand, and anyone packing for a holiday to a faraway tropical destination will think twice about what to pack. The capsule collection’s locally inspired prints and sustainable materials aligned with LUX*’s sustainability values. The handcrafted womenswear and swimsuit are versatile and eye-catching – to celebrate life and bring a little extraordinary to your holiday,” said Caroline Gaud-Perrier, Vice President – Marketing of The Lux Collective.

The Collection

The collection’s colour palette features inspiration from turquoise waters, pink flowers and white sands. The prints, Ari Blu, Atoll Rose, Atoll Blu, Playa Aqua, Isla Noir and Tukki Noir, are designed in the brand’s distinct spirit of fusing geometry and art.

The solid-coloured pieces, in aqua, coral, white and black, use sustainable materials of lyocell and tencel, made from regenerated cellulose of wood pulp. The collection features balanced and size-inclusive pieces for head-turning looks while on vacation. The clothing and jewellery are handcrafted by local artisan communities in Diarra’s native country Senegal – in line with the brand’s innovative business model with a mission to create sustainable livelihoods and reduce waste.

The Brand: DIARRABLU

DIARRABLU is a conscious contemporary lifestyle brand founded by multidisciplinary artist and mathematician Diarra Bousso and known for its versatile, practical and convertible pieces in bold prints designed for the travel-spirited muse. With notable features in Vogue, Forbes and CNN among others, the brand’s design approach is a conscious merger of tradition and technology. DIARRABLU gained a strong fanbase with collections synonymous with effortless sophistication and comfort. and an ethos rooted in sustainability, wanderlust, and traditions.

The Artist: Diarra Bousso

Diarra Bousso, the self-dubbed creative mathematician is an artist at heart. A trained ballerina and former Wall Street trader spends her time exploring mathematics to create emotional artistic and educational experiences. Born and raised in Senegal and Norway, and currently living in California, Diarra is fascinated with oxymorons. Her work is rooted in old African craftsmanship while looking to the industry’s conscious future. The brand celebrates the beauty in contradictions by merging tradition and technology through her collection of clothing, accessories and art prints.

This brand collaboration between LUX* South Ari Atoll and DIARRABLU is born out of the strong shared values and passion for sustainability. Recognised for its award-winning eco-approach to conscious travel, the resort constantly strives for a greener future.

From 12 November 2022, the new DIARRABLU Resort ’23 Collection can be purchased online via www.diarrablu.com, with worldwide delivery.

Those seeking tropical vibes of LUX* South Ari Atoll and FILUN outfits can book their Maldives getaway with a special offer at www.luxresorts.com, email stay@luxmaldivesresort.com or call +960 668 0901.

Excursions

Holiday Inn Resort Kandooma Maldives reports rare whale shark encounter

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Divers from Holiday Inn Resort Kandooma Maldives recorded a whale shark sighting last month during a dive at Kandooma Thila in South Malé Atoll.

The encounter took place on 13 April during a guided dive led by Dive Centre Manager Ibrahim Shaan. The whale shark, estimated to be approximately six metres in length, is believed to be a juvenile aged between eight and 15 years. The animal remained in the vicinity of the divers for more than 30 minutes before leaving the area.

Shaan said the whale shark entered the dive site calmly, circled alongside the group and remained present for an extended period. He described the encounter as one of the most notable experiences observed at the site.

Whale shark sightings are considered uncommon in South Malé Atoll, where the species is not typically resident. They are more frequently associated with the South Ari Atoll Marine Protected Area, one of the primary aggregation areas for whale sharks in the country.

The Maldives is regarded as a key destination for whale shark encounters due to environmental conditions including warm waters, nutrient-rich currents and seasonal plankton blooms. Whale sharks are filter feeders and migrate across large distances, often following food sources.

The sighting at Kandooma Thila is understood to be linked to broader migratory movement through the atoll system, with the animal potentially following plankton concentrations or feeding opportunities created by ocean currents.

Kandooma Thila is known for its coral-covered structure, current-driven conditions and marine biodiversity, factors which may attract larger pelagic species on a temporary basis.

Following the sighting, the resort has submitted photographs and video footage to the Maldives Whale Shark Research Programme (MWSRP) for potential identification through its national database. Whale sharks can be identified through unique spot patterns located behind the gills and along their flanks.

The MWSRP’s Big Fish Network database has recorded more than 800 individual whale sharks in the Maldives, contributing to long-term research on migration patterns, population dynamics and species health.

Sharon Garrett, Director of Marketing and Sustainability at the resort, said the data collected would support ongoing research and conservation efforts. She noted that such information contributes to understanding seasonal movement patterns, assessing environmental conditions and informing marine protection measures.

The resort has also reiterated the importance of responsible interaction with marine wildlife. Recommended practices include maintaining distance, avoiding physical contact, refraining from flash photography and ensuring appropriate buoyancy control.

Boat strike incidents remain a recognised threat to whale sharks in Maldivian waters, highlighting the need for careful vessel operation in areas where marine life is present.

Holiday Inn Resort Kandooma Maldives is located approximately 45 minutes by speedboat from Velana International Airport and provides access to multiple dive sites in South Malé Atoll. The resort also operates a Dive Free programme, offering up to two complimentary dives per day for certified divers staying a minimum of three nights.

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Celebration

Sirru Fen Fushi to host Eid al-Adha celebration from 27–29 May

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Sirru Fen Fushi – Private Lagoon Resort has announced its “Eid in Harmony” programme for Eid al-Adha, scheduled from 27 to 29 May 2026, offering guests a series of curated experiences centred on dining, cultural elements and leisure activities.

The programme is designed to provide a structured yet relaxed approach to the celebration, with a focus on shared experiences and engagement with the island environment. According to the resort, the initiative aims to bring together cultural traditions and hospitality offerings within a resort setting.

A central feature of the programme will be the Eid al-Adha Feast, a dining experience presenting a selection of dishes prepared for the occasion. The event will be set in a themed environment reflecting elements associated with Eid.

The resort will also introduce an “Eid Gift with Purpose” initiative, positioned as a gesture aligned with the values of giving and reflection associated with the occasion.

In addition, guests will have the option to participate in a Guest Archery Competition, offering a recreational activity designed to complement the island setting and provide an alternative form of engagement during the celebration period.

Alongside the programme, the resort has launched an “Eid Island Escape” offer, which includes a range of inclusions for guests staying during the period. These include a 30-minute jet lag recovery massage, daily breakfast at Raha Market, dinner on a dine-around basis across selected restaurants, and a one-time floating breakfast experience.

In a statement, the resort’s management said the programme is intended to reflect the values of togetherness and reflection associated with Eid al-Adha, while offering guests opportunities to spend time with family and participate in shared experiences.

Through the three-day programme, Sirru Fen Fushi – Private Lagoon Resort is presenting Eid al-Adha as a combination of dining, leisure and cultural activities within a resort environment.

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Featured

Reethi Faru Resort awarded Green Globe certification

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Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.

The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.

Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.

With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.

In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.

The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.

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