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LUX* South Ari Atoll launches global fashion collaboration with DIARRABLU

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In celebration of tropical wanderlust, conscious contemporary lifestyle brand DIARRABLU partners with LUX* South Ari Atoll in the Maldives to present a Resort ‘23 collection named “FILUN” (Maldivian for “escape”) inspired by the island’s vibrant colours and warm culture.

As one of the biggest Maldivian islands, the award-winning resort of The Lux Collective is an ideal place for creativity with its cheerful vibes, secluded picturesque coves, and crystal-blue ocean waters. The DIARRABLU Resort ‘23 Collection is a reflection of the tropical LUX* South Ari Atoll, where blue lagoons meet four kilometres of pristine sands. The brand’s creative director Diarra Bousso and her global team travelled to the island from San Francisco, Dakar, Cape Town, Abidjan and London to create a special campaign telling the magical story behind the partnership.

“The collaboration between LUX* South Ari Atoll and DIARRABLU is not merely a fashion activation but a meaningful partnership. Travel and fashion go hand-in-hand, and anyone packing for a holiday to a faraway tropical destination will think twice about what to pack. The capsule collection’s locally inspired prints and sustainable materials aligned with LUX*’s sustainability values. The handcrafted womenswear and swimsuit are versatile and eye-catching – to celebrate life and bring a little extraordinary to your holiday,” said Caroline Gaud-Perrier, Vice President – Marketing of The Lux Collective.

The Collection

The collection’s colour palette features inspiration from turquoise waters, pink flowers and white sands. The prints, Ari Blu, Atoll Rose, Atoll Blu, Playa Aqua, Isla Noir and Tukki Noir, are designed in the brand’s distinct spirit of fusing geometry and art.

The solid-coloured pieces, in aqua, coral, white and black, use sustainable materials of lyocell and tencel, made from regenerated cellulose of wood pulp. The collection features balanced and size-inclusive pieces for head-turning looks while on vacation. The clothing and jewellery are handcrafted by local artisan communities in Diarra’s native country Senegal – in line with the brand’s innovative business model with a mission to create sustainable livelihoods and reduce waste.

The Brand: DIARRABLU

DIARRABLU is a conscious contemporary lifestyle brand founded by multidisciplinary artist and mathematician Diarra Bousso and known for its versatile, practical and convertible pieces in bold prints designed for the travel-spirited muse. With notable features in Vogue, Forbes and CNN among others, the brand’s design approach is a conscious merger of tradition and technology. DIARRABLU gained a strong fanbase with collections synonymous with effortless sophistication and comfort. and an ethos rooted in sustainability, wanderlust, and traditions.

The Artist: Diarra Bousso

Diarra Bousso, the self-dubbed creative mathematician is an artist at heart. A trained ballerina and former Wall Street trader spends her time exploring mathematics to create emotional artistic and educational experiences. Born and raised in Senegal and Norway, and currently living in California, Diarra is fascinated with oxymorons. Her work is rooted in old African craftsmanship while looking to the industry’s conscious future. The brand celebrates the beauty in contradictions by merging tradition and technology through her collection of clothing, accessories and art prints.

This brand collaboration between LUX* South Ari Atoll and DIARRABLU is born out of the strong shared values and passion for sustainability. Recognised for its award-winning eco-approach to conscious travel, the resort constantly strives for a greener future.

From 12 November 2022, the new DIARRABLU Resort ’23 Collection can be purchased online via www.diarrablu.com, with worldwide delivery.

Those seeking tropical vibes of LUX* South Ari Atoll and FILUN outfits can book their Maldives getaway with a special offer at www.luxresorts.com, email stay@luxmaldivesresort.com or call +960 668 0901.

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Soneva Fushi awarded SeiBellissimi Art of Hospitality 2025

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Soneva Fushi, situated within the Maldives’ Baa Atoll UNESCO Biosphere Reserve, has been named winner of the SeiBellissimi Art of Hospitality Award as part of The World’s 50 Best Hotels 2025. The accolade is one of two special awards announced ahead of the official ceremony on 30 October. The award is based on votes from more than 800 members of the Academy, who were asked to identify the hotel where they experienced their single-best hospitality moment within the two-year voting period.

The award recognises the quality of service that ensures guests feel cared for throughout their stay. It celebrates the work of a property and its entire team, acknowledging excellence in areas ranging from reception and housekeeping to amenities and food and beverage services. Voters were asked to consider ambience, unique experiential elements, and the warmth of the hospitality on offer.

Soneva Fushi, the original Soneva resort and regarded as the model for barefoot luxury, is located on one of the Maldives’ largest and least developed islands. The resort comprises 71 private villas, either set amidst dense jungle or positioned above the ocean. Guests are invited to embrace a slower pace of life, with experiences ranging from deserted island picnics and wellness treatments at Soneva Soul to curated events under the Soneva Stars calendar.

Emma Sleight, Head of Content for The World’s 50 Best Hotels, said: “This award celebrates the foundation of hospitality and honours the emotional connection that guests have with a hotel and its team. For three decades, Soneva Fushi has been delivering memorable service at the highest level that puts the guest at the heart of every interaction. A mainstay of The World’s 50 Best Hotels list since the awards’ inception, Soneva Fushi is a worthy winner of the SeiBellissimi Art of Hospitality Award, setting a benchmark of all-encompassing excellence one stay at a time.”

Each villa offers extensive indoor and outdoor living space, private pools and ocean views. A distinctive feature of the resort is its Barefoot Guardians – dedicated butlers assigned to each villa to provide personalised service. Available at all times, they arrange every aspect of the guest experience, from zipline adventures and snorkelling at Hanifaru Bay to stargazing at the observatory or dining in one of 14 restaurants. The Barefoot Guardians also manage the Soneva Stars calendar, which hosts international chefs, wellness specialists and sporting figures.

Antony Paton, General Manager of Soneva Fushi, said: “This award belongs to the entire team at Soneva Fushi. It is a reflection of our shared purpose to create moments of joy, connection and wonder every single day. Being recognised by The World’s 50 Best Hotels affirms that the quiet magic we strive for is not only felt by our guests, but remembered. And that, to us, is the greatest reward.”

Giancarlo Mancino, Chief Executive Officer of SeiBellissimi, added: “At Soneva Fushi, hospitality is a seamless extension of a lifestyle deeply rooted in sustainability, wellness and mindful luxury. Founded with a slow life philosophy, every experience here is a tribute to living in harmony with nature, honouring health-conscious principles, and crafting each moment with genuine care. This devotion to sustainable elegance and the art of well-being is the perfect mirror of SeiBellissimi’s own values: Italian craftsmanship, conviviality, and a respect for quality that goes beyond the ordinary.”

The World’s 50 Best Hotels 2025 ceremony will take place at Old Billingsgate in London on Thursday 30 October, where Soneva Fushi will formally receive the SeiBellissimi Art of Hospitality Award.

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Minor Hotels celebrates multiple wins at TTM Awards 2025

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Minor Hotels, a global hospitality group operating nine resorts in the Maldives, has announced that three of its properties were recognised at the Travel Trade Maldives (TTM) Awards 2025. The annual awards celebrate achievements across 28 categories, with winners selected through votes cast by guests and travel partners.

Niyama Private Islands Maldives received the award for Best Family Resort. The property is known for offering experiences for all ages, with facilities including a playground, splash park, and gourmet kitchen at its children’s club, alongside an extensive schedule of activities. Young guests are provided with age-appropriate experiences such as snorkelling safaris, cooking classes, surf lessons, and outdoor cinema evenings.

Accommodation includes a variety of spacious villas and pavilions, such as the newly renovated Deluxe Family Beach Pool Villa. Combined with diverse dining options, recreational activities, and personalised service, the resort seeks to provide both adventure and relaxation for families.

Avani+ Fares Maldives Resort was named Best Beach Resort, reflecting its setting of white sands, turquoise lagoons, and coconut groves within Baa Atoll, a UNESCO Biosphere Reserve. The resort offers contemporary villas, including Beach Pool Villas and Two-Bedroom Beach Pool Villas, with direct beach access.

Since opening in 2023, Avani+ Fares has aimed to introduce a laid-back approach to Maldivian holidays, combining modern design with the natural environment. Guests can participate in activities ranging from water sports and wellness to dining and cultural programmes.

NH Collection Maldives Havodda Resort was awarded Best Dive Resort, recognised for its accessible house reef and marine biodiversity. Located close to the shoreline, the reef offers opportunities for snorkellers and divers of all levels, with frequent encounters with species such as reef sharks, turtles, rays, and tropical fish.

The resort also provides access to the dive sites of Gaafu Dhaalu Atoll, where PADI-certified instructors guide guests through channels, thilas, and reef walls.

In addition to these three awards, Minor Hotels’ properties received 12 finalist nominations across seven categories. These included its newest addition, NH Maldives Kuda Rah Resort, which was shortlisted in three categories.

The group’s nominations at the TTM Awards 2025 were:

  • Best Beach Resort: Avani+ Fares and NH Collection Maldives Havodda
  • Best Family Resort: Niyama, Avani+ Fares, and NH Maldives Kuda Rah
  • Best Boutique Resort: NH Maldives Kuda Rah
  • Best Culinary Resort: Niyama
  • Most Picturesque Resort: NH Collection Maldives Havodda
  • Best Surf Resort: Niyama
  • Best Dive Resort: Avani+ Fares, NH Collection Maldives Havodda, and NH Maldives Kuda Rah
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Featured

Sirru Fen Fushi unveils ‘Symphony of the Island’ festive celebrations

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This festive season, Sirru Fen Fushi – Private Lagoon Resort, located in Shaviyani Atoll, Maldives, will host an extensive programme of events under the theme Symphony of the Island. Running from 22 December to 7 January, the schedule brings together globally acclaimed performers and specialists, from award-winning musicians and Michelin-starred chefs to a World Cup football champion, wellness practitioners, mixologists, and even a NASA astronaut.

The resort’s New Year’s Eve celebrations will be headlined by Rami Jaffee, Grammy-winning keyboardist of the Foo Fighters, accompanied by violinist, cellist, and vocalist Jessy Greene (formerly Foo Fighters and Pink), and drummer and producer Erik Aldenius of Billy Idol. The All-Star Band will also feature Todd Morse, multi-instrumentalist and songwriter from The Offspring, and Bill Reynolds, Grammy-nominated bassist and producer, formerly of Band of Horses, creating a powerful line-up to welcome 2026.

Onu Onu Beach Bar will host award-winning bartenders throughout the festive period. On 30 December, Harrison Kenny, associated with the World’s 50 Best Bars, will present alongside Millie Tang, one of Australia’s leading bartenders. On 3 January, Pham Quoc Dat, Head Mixologist at The Haflington in Vietnam (Asia’s 50 Best Bars 2024), will take over the bar with a signature showcase.

Culinary highlights include the arrival of Chef Valentino Cassanelli, Head Chef of Michelin-starred Lux Lucis in Italy, who will collaborate with the resort’s Executive Chef Girish Sharma on 8 and 10 December. Cassanelli will also host his own signature four-course dinner. On 3 January, Jean-Philippe Blondet, Chef Patron of Alain Ducasse at The Dorchester, will present a four-hands dining experience at Azure alongside Chef Girish.

Sports and wellness sessions will be led by Christoph Kramer, Football World Cup Champion and television football expert, former professional tennis player and coach Alexandra Viktorovitch, Traditional Chinese Medicine acupuncturist and trainer Josiah Ngai, and yoga instructor and sound healer Tamuna Lomidze. Guests will be able to book one-to-one sessions throughout the festive programme.

On 6 January, the resort will present a special performance by Daria Pavlenko, Principal Ballerina of the Mariinsky Ballet in St Petersburg.

NASA Astronaut and U.S. Navy officer Dominic Antoneli will share first-hand insights into life in space, recounting stories of exploration and discovery.

The season will begin on 22 December with the island illuminated by festive décor and Christmas Eve sunset drinks at Onu Onu Beach. On Christmas Day, celebrations will include a beach arrival by Santa in Maldivian style, followed by a festive brunch and a lobster and champagne dinner, with entertainment from fire dancers, magicians, and musicians.

The New Year’s programme begins with a sunset journey from Spa Beach to Central Park, before a gala dinner at RAHA Market. The evening will feature the All-Star Band, ballet performances, acrobats, and a fire and laser show, concluding with an after-party to welcome 2026. On 1 January, guests can enjoy a New Year’s brunch accompanied by live jazz and tropical rhythms.

Orthodox Christmas Eve on 6 January will include a gourmet buffet at RAHA Market, seafood dining at Azure, and a performance by ballerina Daria Pavlenko, followed by a beach party with international DJs. On 7 January, celebrations will conclude with a Cristal Champagne golden-hour sunset and beachside à la carte dining.

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