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LUX* South Ari Atoll launches global fashion collaboration with DIARRABLU

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In celebration of tropical wanderlust, conscious contemporary lifestyle brand DIARRABLU partners with LUX* South Ari Atoll in the Maldives to present a Resort ‘23 collection named “FILUN” (Maldivian for “escape”) inspired by the island’s vibrant colours and warm culture.

As one of the biggest Maldivian islands, the award-winning resort of The Lux Collective is an ideal place for creativity with its cheerful vibes, secluded picturesque coves, and crystal-blue ocean waters. The DIARRABLU Resort ‘23 Collection is a reflection of the tropical LUX* South Ari Atoll, where blue lagoons meet four kilometres of pristine sands. The brand’s creative director Diarra Bousso and her global team travelled to the island from San Francisco, Dakar, Cape Town, Abidjan and London to create a special campaign telling the magical story behind the partnership.

“The collaboration between LUX* South Ari Atoll and DIARRABLU is not merely a fashion activation but a meaningful partnership. Travel and fashion go hand-in-hand, and anyone packing for a holiday to a faraway tropical destination will think twice about what to pack. The capsule collection’s locally inspired prints and sustainable materials aligned with LUX*’s sustainability values. The handcrafted womenswear and swimsuit are versatile and eye-catching – to celebrate life and bring a little extraordinary to your holiday,” said Caroline Gaud-Perrier, Vice President – Marketing of The Lux Collective.

The Collection

The collection’s colour palette features inspiration from turquoise waters, pink flowers and white sands. The prints, Ari Blu, Atoll Rose, Atoll Blu, Playa Aqua, Isla Noir and Tukki Noir, are designed in the brand’s distinct spirit of fusing geometry and art.

The solid-coloured pieces, in aqua, coral, white and black, use sustainable materials of lyocell and tencel, made from regenerated cellulose of wood pulp. The collection features balanced and size-inclusive pieces for head-turning looks while on vacation. The clothing and jewellery are handcrafted by local artisan communities in Diarra’s native country Senegal – in line with the brand’s innovative business model with a mission to create sustainable livelihoods and reduce waste.

The Brand: DIARRABLU

DIARRABLU is a conscious contemporary lifestyle brand founded by multidisciplinary artist and mathematician Diarra Bousso and known for its versatile, practical and convertible pieces in bold prints designed for the travel-spirited muse. With notable features in Vogue, Forbes and CNN among others, the brand’s design approach is a conscious merger of tradition and technology. DIARRABLU gained a strong fanbase with collections synonymous with effortless sophistication and comfort. and an ethos rooted in sustainability, wanderlust, and traditions.

The Artist: Diarra Bousso

Diarra Bousso, the self-dubbed creative mathematician is an artist at heart. A trained ballerina and former Wall Street trader spends her time exploring mathematics to create emotional artistic and educational experiences. Born and raised in Senegal and Norway, and currently living in California, Diarra is fascinated with oxymorons. Her work is rooted in old African craftsmanship while looking to the industry’s conscious future. The brand celebrates the beauty in contradictions by merging tradition and technology through her collection of clothing, accessories and art prints.

This brand collaboration between LUX* South Ari Atoll and DIARRABLU is born out of the strong shared values and passion for sustainability. Recognised for its award-winning eco-approach to conscious travel, the resort constantly strives for a greener future.

From 12 November 2022, the new DIARRABLU Resort ’23 Collection can be purchased online via www.diarrablu.com, with worldwide delivery.

Those seeking tropical vibes of LUX* South Ari Atoll and FILUN outfits can book their Maldives getaway with a special offer at www.luxresorts.com, email stay@luxmaldivesresort.com or call +960 668 0901.

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Family fun meets Premier League coaching: Kuramathi and Campioni experience

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Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.

Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.

While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.

The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.

Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.

Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.

The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.

For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.

While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.

Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.

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Awards

Sun Siyam Resorts honoured at Target Taste Awards 2024

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Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.

The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.

Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.

Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.

Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”

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Celebration

Tropical elegance meets cultural heritage: SO/ Maldives’ festive celebration

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Step into a realm of unparalleled luxury and avant-garde elegance as SO/ Maldives prepares to celebrate Chinese New Year in high style from 28 January to 31 January 2025. Set against the breathtaking backdrop of the Maldives, this iconic celebration promises a curated experience of haute cuisine, holistic indulgence, and captivating festivities, transforming the holiday into a statement of sophistication.

Renowned for vibrant celebrations and rich heritage, this year’s Chinese New Year program offers an unforgettable lineup. Highlights include a spectacular light-up ceremony, spellbinding cultural performances, a chic DJ party, and elegant festive fairs, all steeped in glamour and refinement.

The theme for 2025, “Ushering Fortune and Unity for a Prosperous New Year,” emphasises joy, harmony, and good fortune. Anchored in multiculturalism and diversity, the festivities aim to bring families and couples together for a stylish celebration of new beginnings. Through vibrant events and a glamorous ambiance, SO/ Maldives sets the stage for a bright and prosperous year.

Guests can immerse themselves in a fusion of cultural traditions and tropical luxury. Highlights include the energetic Lion Dance, which winds through the resort, and thrilling adventures such as snorkelling in crystal-clear waters. Culinary experiences like the Asian Street Market and Beach BBQ showcase Chinese-inspired gourmet delights, while creative workshops such as Handmade Pottery and Canvas Bag Painting ensure magical moments for younger guests.

SO/ Maldives elevates the festive allure with dazzling red lantern installations and breathtaking dragon dance performances on pristine beaches. Villas adorned with bespoke Chinese New Year decor blend cultural heritage with contemporary chic, creating an atmosphere of bold sophistication.

“At SO/ Maldives, we reinvent luxury celebrations, merging vibrant traditions with a cutting-edge, fashion-forward perspective. This Chinese New Year, the experience will be as bold and dazzling as the Year of the Wood Snake itself,” says Olivier MOIESDELVAL, General Manager of SO/ Maldives.

SO/ Maldives invites guests to embrace the finer things in life, where every taste, touch, and moment sparkles with creativity and glamour.

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