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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.

The event will be held from 17th to 20th of February in Moscow, Russia.

Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.

MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.

MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.

This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.

Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.

Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.

MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.

In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.

The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.

This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

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LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme

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St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.

The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.

Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.

Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.

The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.

The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.

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InterContinental Maldives Maamunagau Resort launches ‘Swim with Nurse Sharks’ experience

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Nestled in the pristine waters of the Raa Atoll, InterContinental Maldives Maamunagau Resort introduces Swim with Nurse Sharks, a new guided marine experience offering guests a rare opportunity to encounter these gentle creatures in their natural lagoon habitat.

Located just minutes from the island, the calm, shallow waters provide ideal conditions for observing nurse sharks at rest and in motion. The one-hour experience operates three times a week by speedboat and is designed for small groups, making it suitable for families and confident swimmers seeking a meaningful connection with the ocean.

Guided with care and respect for the environment, the experience reflects the resort’s ongoing commitment to marine awareness and responsible interaction with wildlife. Guests gain insight into the behaviour of nurse sharks while exploring one of the region’s few accessible snorkelling sites dedicated to this species.

Available at USD 95++ per person, with special rates for children under 12, Swim with Nurse Sharks adds a distinctive new chapter to the resort’s immersive ocean experiences.

For more information on “Swim with Nurse Sharks” at InterContinental Maldives Maamunagau Resort, please visit the resort’s website.

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Avani+ Fares Maldives to host Michael Owen’s football camp for second year

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Michael Owen’s Football Camp is returning to Avani+ Fares Maldives Resort for a second year, running from 31 March to 3 April 2026 as part of the resort’s Easter holiday programme. Following a strong debut in 2025, the camp will once again see children and teens join the former England striker for hands-on coaching sessions on Fares Island in Baa Atoll.

Designed for kids and teens aged 5 to 13, the four-day camp combines daily training sessions, skills development and team challenges, led by Michael Owen. The programme ends on a high with a celebratory finale, with certificates, medals and jersey signings for every participant. The camp is complimentary for all guests staying at Avani+ Fares Maldives during the event, and each registered participant will receive an official Football Kit, including two sets of customised jerseys, shorts and socks.

Building on the strong response from families last year, the 2026 Football Camp sits within Avani+ Fares Maldives’ broader Easter line-up, pairing structured sports sessions with relaxed island time. Beyond the pitch, younger guests can dip in and out of island adventures at AvaniKids and the Teens Club, with creative arts and crafts and dedicated spaces designed around their age group. Mealtimes are part of the fun too, with Petit Bistro, the resort’s kids-only restaurant, created just for younger guests.

For families keen to get out on the water together, Avani+ Fares Maldives is set within the UNESCO Biosphere Reserve of Baa Atoll, with snorkelling along the house reef right off the island and a full menu of water sports and dive experiences at this award-winning dive resort.

Commenting on the upcoming camp, Michael Owen said: “Coming back to Avani+ Fares Maldives feels like a natural next step after the energy and enthusiasm we saw at the first camp. It is a special environment for families and the camp is all about helping kids build confidence, develop their skills and most importantly enjoy the game together. I am really looking forward to being back on the island in 2026.”

Avani+ Fares Maldives is designed with families in mind, with a wide mix of accommodation styles to suit different group sizes and travel plans. Options range from interconnecting Pavilion rooms for easy togetherness, to Beach Pool Villas with outdoor space for daytime downtime, alongside over water villas set above the lagoon. For families travelling as a bigger group, the resort also offers spacious two and three bedroom Over Water Pool Residences, with generous living areas and room to spread out between activities.

Package rates start from USD 3,500 for a family of four, including accommodation, seaplane transfers and football camp registration. Based on two adults and two children sharing on a bed and breakfast basis, includes taxes and fees. To book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call  +960 660 1660.

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