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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.
The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.
Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.
MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.
The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.
This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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Sun Siyam Olhuveli invests in staff wellbeing with upgraded sports facilities
Sun Siyam Olhuveli has unveiled newly upgraded volleyball and futsal grounds for team members, reaffirming its commitment to employee wellbeing while advancing responsible, future-focused operations. The renovated volleyball grounds were officially inaugurated on 14 February, while the upgraded futsal ground opened earlier this year—together creating dedicated spaces for recreation, connection, and healthy competition across the island.
Designed to encourage regular physical activity and camaraderie beyond the workplace, the improved sports facilities represent a thoughtful investment in social infrastructure. They reflect a belief that wellbeing is fundamental to long-term performance, nurturing morale, teamwork, and a strong sense of belonging among team members.

Alongside these developments, the resort has implemented NO BIN DAY every Tuesday, a practical initiative aimed at minimising food waste across operations. By encouraging mindful planning and responsible consumption, the initiative challenges teams to rethink habits around food—transforming sustainability into a shared, everyday discipline.
“Taking care of our people and the environment must go hand in hand. By investing in spaces that support our team’s wellbeing and introducing simple disciplines like NO BIN DAY, we are building a culture where responsibility is lived every day—naturally, collectively, and with purpose,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

Both initiatives form part of Sun Siyam Care, the group’s corporate social responsibility platform, and align with the Social Infrastructure and Responsible Consumption and Production pillars under the GDS framework. Together, they reflect a people-first approach to sustainability—where everyday actions create lasting impact for teams, operations, and the wider community.
Sun Siyam Care is committed to creating a positive impact for people, communities, and the environment through responsible operations, social investment, and long-term sustainability actions across its destinations in the Maldives and Sri Lanka.
Guests are encouraged to learn more about these initiatives by visiting the Sun Siyam Care website at sunsiyam.com/sun-siyam-care.
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Sheraton Maldives Full Moon celebrates sixth anniversary of Reefscapers collaboration
Sheraton Maldives Full Moon Resort & Spa marks the sixth anniversary of its partnership with Reefscapers on February 19, 2026, reaffirming its commitment to protecting and restoring the Maldives’ fragile reef ecosystems. Since launching the partnership in 2020, the resort and Reefscapers have worked together to restore coral habitats, support marine biodiversity, and engage guests in meaningful conservation experiences. The milestone also marks one year since the successful relocation of approximately five tons of coral to the resort’s house reefs — one of the partnership’s most significant conservation initiatives.

Over the past six years, the partnership has become a defining pillar of the resort’s sustainability journey, blending scientific restoration with purposeful guest engagement. To date, the initiative has resulted in the planting of 898 coral frames, supporting approximately 33,000 coral colonies now growing across the restoration sites. Through coral propagation, reef monitoring, and awareness programmes, these efforts continue to regenerate reef structures while deepening understanding of the essential role coral ecosystems play in sustaining marine life and protecting coastlines. Each thriving coral frame reflects a shared dedication to preserving the natural wonders that make the Maldives one of the world’s most extraordinary marine destinations.

“What makes this partnership special is seeing how small, consistent actions turn into real change underwater. Watching the relocated corals settle, survive, and begin to grow over the past year has been incredibly rewarding for us and the guests who return and witness how they’ve helped restore a living reef,” shares Katelyn, the resort’s Marine Biologist.
A defining achievement of the collaboration has been the coral relocation project, which carefully transferred coral colonies from Ras Malé, also known as the Maldives Eco City, to the resort’s dedicated restoration site, safeguarding them from potential threats linked to land reclamation activities in the Fushi Dhiggaru Lagoon. One year on, these corals continue to flourish beneath the surface, strengthening reef resilience and contributing to the long-term health of the surrounding ecosystem.

At the heart of the partnership lies the resort’s Adopt a Coral programme, part of the Good Travel with Marriott Bonvoy initiative, which encourages guests to travel with intention through meaningful environmental experiences. Through this hands-on activity, visitors can adopt and name a coral frame while learning directly from marine experts about coral ecology and the importance of protecting marine habitats.
To deepen this connection beyond the stay, guests receive growth updates on their adopted corals every six months, allowing them to follow the progress of their living contribution to the reef. As these corals grow over time, they become enduring symbols of renewal and shared responsibility, transforming a holiday memory into a lasting environmental legacy, and reflecting how travel can positively support local ecosystems and communities.

“Our island is surrounded by a remarkable marine environment, and protecting it is a responsibility we take seriously. Our partnership with Reefscapers reflects our belief that hospitality should go hand in hand with stewardship. Seeing the reef restoration progress over the past six years, and the involvement of our guests and associates in that journey, makes this anniversary especially meaningful for all of us,” comments Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa.
Through its continued collaboration with Reefscapers, Sheraton Maldives Full Moon Resort & Spa remains dedicated to advancing marine conservation while creating purposeful guest experiences rooted in sustainability, education, and connection to nature.

To discover more about the resort’s sustainability initiatives, join the Adopt a Coral programme, or plan a stay that supports reef conservation, visit sheratonmaldives.com or contact the reservations team at Sheraton.Maldives@sheraton.com.
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Sun Siyam Vilu Reef unveils expanded marine excursion portfolio
Sun Siyam Vilu Reef, part of the Sun Siyam Privé Collection, has introduced an expanded portfolio of water-based experiences designed to showcase the natural environment and marine life of the surrounding atolls. The enhanced programme combines exploration, activity and moments of calm, offering guests new ways to experience the Maldives through curated ocean journeys and personalised excursions.
Building on established activities such as Jet Car rides, SeaBob adventures and windsurfing, the resort has expanded its watersports offering to include private speedboat journeys and bespoke marine experiences. These additions are tailored for small groups seeking intimate and meaningful encounters with the ocean.
Available daily from the resort’s Watersports Centre, the new private speedboat excursions provide a personalised way to explore the hidden marine sites of Dhaalu Atoll. Designed for one to four guests, each journey offers flexibility and individual attention. Guests may choose from four-hour, five-hour or full-day itineraries, all of which include a freshly prepared barbecue lunch. From coral gardens to secluded sandbanks, the excursions highlight the region’s diverse marine landscapes.
The programme’s centrepiece is the Full Day Adventure Trip, which offers an extended exploration of key marine locations. Highlights include the Coral Garden, known for its biodiversity and reef formations; Turtle Point, where sea turtles are frequently sighted; and Nurse Shark Point, which provides opportunities to observe nurse sharks in their natural environment. The experience concludes with a beachside lunch on a private sandbank, set against uninterrupted views of the Indian Ocean.
For guests seeking a balance between activity and relaxation, the Waves of Adventure and Calmness experience combines a private two-hour snorkelling safari or Jet Ski safari with a full-body massage at the resort. The programme is designed to transition smoothly from ocean exploration to restorative island time, reflecting the relaxed pace that characterises Sun Siyam Vilu Reef.
As part of the Sun Siyam Privé Collection, Sun Siyam Vilu Reef continues to focus on personalised service and experiences rooted in the natural setting of the Maldives. Through its expanded watersports offering, the resort invites guests to engage with the marine environment while enjoying a sense of privacy, discovery and connection to the Maldivian seascape.
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