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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.
The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.
Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.
MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.
The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.
This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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Eri Maldives offers accessible reef diving and snorkelling
Eri Maldives is located within the waters of North Malé Atoll and is surrounded by a house reef accessible to both beginner and experienced divers. With four direct reef entry points and shore access, the resort offers opportunities for snorkelling, introductory dives and certified diving.
The house reef supports a range of marine life, including white-tip and black-tip reef sharks, nurse sharks, hawksbill turtles, mobula rays and spotted eagle rays, as well as schools of reef fish. The accessibility of the reef allows guests to explore the area over multiple days, providing opportunities to observe marine behaviour and habitats over time.
Turtle encounters
Hawksbill turtles are among the most frequently observed species on the reef. The resort’s dive team has identified 14 individual turtles, each recognised by shell patterns and physical features. These include turtles known as Rosie, Cara and Anna, which have been documented through repeated sightings.
The resort maintains records of these turtles, allowing returning guests to identify individuals over time. Guests may also contribute to this initiative by naming newly identified turtles that have not previously been recorded.
Manta ray season
From December to April, manta rays are known to visit cleaning stations at Bodu Hithi Thila, located approximately one hour by boat from the resort. During this period, ocean conditions support plankton flows that attract mantas to the area, where they can be observed feeding or visiting cleaning stations.
Night diving experiences
Night snorkelling and diving activities provide a different perspective on reef activity. Species such as reef sharks, trevallies, moray eels and nurse sharks become more active after dark, offering guests the opportunity to observe nocturnal marine behaviour.
At Eri Maldives, marine experiences form a central part of the guest offering, with the house reef providing consistent opportunities for exploration. The resort’s dive programme is designed to support repeated interaction with the marine environment, allowing guests to experience a range of underwater activity throughout their stay.
Accommodation is available in studio and beach villa categories, with full board packages offered for direct bookings, subject to availability.
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Sirru Fen Fushi hosts football programme with Marcus Allbäck
Sirru Fen Fushi Private Lagoon Resort has announced another successful edition of the Sirru Icon Series, a week-long programme that brought international sporting energy, youth inspiration, and meaningful community connection to this private lagoon paradise.
Held from 27 March to 3 April, the initiative welcomed former Swedish professional footballer Marcus Allbäck, whose presence made the week truly exceptional for guests, young aspiring players, and the neighbouring island community. Marcus Allbäck is a celebrated former Swedish international striker, having played 74 games for his country, scoring 30 goals. He represented Sweden in three European Championships and two World Cups, and enjoyed a distinguished club career across Europe, including the Bundesliga, Serie A, the English Premier League, the Dutch Eredivisie, and the UEFA Champions League. Following his retirement, Marcus served as assistant coach for the Swedish national team for six years. Today, he continues to inspire the next generation of footballers, working as a player agent and advisor to help aspiring players achieve their dreams. His visit highlighted the power of sport not only as entertainment, but as a bridge for cultural exchange and social impact. This reflected the resort’s ongoing commitment to purposeful, community-centred initiatives.

Throughout the week, Marcus led a line-up of engaging activities, including friendly football matches with guests, dedicated junior football camps that fostered confidence and skill-building among young participants, and a memorable visit to a nearby local island. This local-island match stood out as a meaningful moment of connection, bringing the resort and community together through shared passion and friendly competition.
Guests also enjoyed an intimate Sirru Signature Sunset Cocktail, where they had the rare opportunity to meet Marcus in person, hear stories from his international career, and enjoy a relaxed, uplifting atmosphere against the backdrop of the resort’s iconic sunsets.

Programme Highlights:
- Friendly Football Matches–A fun and energetic opportunity for guests to play alongside an international football figure.
- Junior Football Camps –Inspiring sessions focused on youth development, teamwork, and confidence-building.
- Local Island Football Match – A memorable moment on the local island Milandhoo, celebrating the power of sport to bring resort guests and the local community together.
- Meet & Greet Sunset Cocktail – An exclusive experience offering direct interaction with Marcus and inspiring conversation.
The Sirru Icon Series reflects the resort’s dedication to creating exceptional experiences that go beyond traditional hospitality, pairing luxury with purpose and offering guests opportunities to connect, learn, and create lifelong memories.

This remarkable week marked an inspiring chapter of the Sirru Icon Series, with more unique programmes planned for the future to continue delivering immersive guest experiences at Sirru Fen Fushi Private Lagoon Resort.
For further information and reservations, please visit sirrufenfushi.com or contact reservations@sirrufenfushi.com.
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Radisson Blu Maldives image shortlisted for Monaco environmental award
A breathtaking moment beneath the Maldivian skies has earned international recognition, as Manta Sunset Wave, captured by award-winning underwater photographer Henley Spiers, has been shortlisted for the prestigious Prince Albert II of Monaco Foundation Environmental Photography Award 2026.
The image, taken during a diving retreat at Radisson Blu Resort Maldives, beautifully encapsulates the magic of the Maldives’ underwater world. Photographed in the waters of the South Ari Atoll during a evening excursion, the image captures the graceful movement of manta rays at sunset, an awe-inspiring reminder of the Maldives’ rich and diverse marine ecosystem.
As one of just 36 shortlisted works selected by an international panel of renowned nature, wildlife, and conservation photographers, Manta Sunset Wave will be featured in the Foundation’s 2026 international exhibition. The collection will debut in the Principality of Monaco before touring globally and will also be featured in a high-quality commemorative photobook, bringing these powerful visual stories to audiences around the world.
Beyond its visual splendour, the image highlights the importance of conservation photography in protecting fragile marine ecosystems. Through his work, Henley Spiers captures not only the wonder of the underwater world but also the urgent need to preserve it. His imagery serves as both inspiration and advocacy, encouraging a deeper connection with the ocean and a shared responsibility for its future.
A public vote is now open until 12 April 2026, and we warmly invite hospitality partners and the wider tourism community to support Henley Spiers in securing the public vote. By doing so, you will help showcase the Maldives’ rich and diverse marine life to a global audience and reinforce the importance of ocean conservation.
Henley Spiers and Radisson Blu Resort Maldives have previously collaborated on creative projects, with Henley serving as Creative Partner to document the resort’s exceptional diving experiences, including the remarkable presence of whale sharks in South Ari Atoll. This ongoing partnership continues to celebrate and protect one of the world’s most extraordinary underwater environments.
Guests at Radisson Blu Resort Maldives are immersed in this extraordinary marine environment, where encounters with manta rays, vibrant coral reefs, and even whale sharks are part of the experience. It is a destination where luxury and nature exist in harmony, offering unforgettable underwater journeys that leave a lasting impression.
To cast your vote, please follow this link.
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