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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.
The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.
Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.
MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.
The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.
This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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Dive into conservation: Sun Siyam Iru Fushi introduces snorkelling with a purpose
Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.
Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.
This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.
“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”
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Game, set, paradise: Petra Kvitová and Hideaway Beach Resort elevate luxury sports experiences
Hideaway Beach Resort & Spa recently hosted legendary tennis player Petra Kvitová, captivating guests with her remarkable presence and inspiring passion for tennis. During her stay, the two-time Wimbledon champion conducted exclusive tennis classes, giving guests a rare opportunity to learn from one of the world’s top athletes.
Petra Kvitová, a celebrated Czech tennis star, has had an illustrious career highlighted by two Grand Slam titles and numerous accolades on the WTA Tour. Known for her powerful left-handed game and extraordinary resilience, she has inspired fans worldwide. Her tennis classes at Hideaway were dynamic and filled with invaluable insights, creating memorable experiences for tennis enthusiasts and guests alike.
The festive season at the resort commenced with Padel professional Hernan Flores offering Padel lessons for both guests and staff, followed by consecutive tennis workshops led by tennis stars Petra Kvitová and Elena Vesnina. Both athletes conducted specialised tennis sessions for adults and children, helping participants enhance their skills and deepen their appreciation for the sport.
Nestled in the pristine beauty of the Maldives, Hideaway Beach Resort & Spa is renowned for its exceptional service, luxurious villas, and world-class amenities. Boasting immaculate beaches and exclusive experiences, the resort provides an idyllic escape for discerning travellers. With professional tennis courts and wellness facilities, including a Bali-inspired spa and in-house yoga instruction, Hideaway offers tennis enthusiasts the perfect setting to refine their game while enjoying the serene paradise.
As one of the largest resorts in the Maldives, located in the remote Haa Alifu Atoll, Hideaway offers an extensive range of activities. These include a 5-hole golf putting green, an indoor golf simulator, Padel courts, indoor badminton, table tennis, and a state-of-the-art gym. Guests can also explore the island’s lush vegetation and scenic pathways by bicycle, combining leisure with exercise. For joggers, the island features excellent routes, approximately 1.4 kilometres long and 500 meters wide, providing a natural and invigorating fitness option.
Steve Cook, a fitness professional and former guest, remarked, “How often do you get a chance to swim in crystal-clear waters, cycle along sand pathways, and run through lush tropical landscapes? Hideaway Beach Resort is not just a retreat—it’s a paradise for fitness and adventure enthusiasts looking to embrace challenges in one of the most beautiful settings in the world.”
As an award-winning luxury resort, Hideaway Beach Resort & Spa continues to set the standard for recreation and relaxation in the Maldives. It offers guests more than just a vacation—delivering an unparalleled hideaway experience.
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Holiday Inn Resort Kandooma Maldives presents Active Escapes 2025
Holiday Inn Resort Kandooma Maldives has announced the return of the Active Escapes retreats in 2025. The week-long Active Escapes Maldives Festival will be held from 27 April to 4 May 2025 at the private island resort. This event is set to be the largest Active Escapes event of the year, attracting those who enjoy combining energetic recreation with a serene holiday atmosphere. Prices for the retreat start from US$2,600++ per person, twin share.
Sharon Garrett, Director of Marketing at Holiday Inn Resort Kandooma Maldives, expressed excitement about collaborating with Active Escapes again in 2025. “The week-long retreat-style festival offers a unique mix of adventure and relaxation. It’s perfect for individuals who prioritise health and fitness while on vacation or are looking to start fresh,” she said.
Garrett further noted, “It’s not a boot camp where you feel deprived of all the enjoyable aspects. On an Active Escapes retreat, guests can indulge in delicious cuisine prepared by the resort’s talented chefs and enjoy an impressive drinks list. The concept is to work out hard during the day and reward yourself in the evening.”
Active Escapes curates experiences that cater to a wide range of preferences, from water-based activities like snorkelling and kayaking to scuba diving and more. In addition to aqua-centric pursuits, there is also time for holistic well-being. This includes yoga sessions against the backdrop of breathtaking sunrises or sunsets, visiting the Kandooma Spa by COMO Shambhala in the resort gardens, or simply taking a moment to relax and reflect by the beach with the soothing sounds of the waves. Active Escapes emphasises both the thrill of leisure pursuits and group fitness activities, as well as the tranquility and balance that can be achieved by embracing nature’s beauty and being present in this island paradise.
The Active Escapes Maldives Festival 2025 is all about having fun and attracting people from all around the world. It’s not solely for fitness enthusiasts; on the contrary, it offers a welcoming environment where the goal is for participants to leave a bit fitter than when they arrived in the Maldives, although the ultimate decision on participation level is up to them. There are varying degrees of difficulty in the program to ensure that those seeking a more intense workout feel challenged, while those needing a less intense workout are well catered for.
Active Escapes are particularly popular with solo travellers, who make up half of their bookings globally. The main age group is 20-40 years, although there have been guests in their late 50s on occasion.
The seven-night Active Escapes Maldives Festival 2025 hosts have been confirmed as the highly popular Peter Day and Nathan Ryles. ‘Second Release’ Packages start from US$2,600 per person twin share (excluding flights) and US$3,500 for a single room, and include:
- Shared speedboat transfer airport-island-airport (Day 1 and Final Day)
- 7 nights accommodation at Holiday Inn Resort Kandooma Maldives
- Daily brunch at Kandooma Cafe (except on arrival day)
- Nightly dinner at Kandooma Cafe (except on departure day)
- Fitness, yoga, and other activities daily (starting on Day 2)
- Choose your activity (surfing, SUP, shark snorkelling)
- Snorkel Maldives Reef boat trip
- Free scuba dive (certified divers only, terms and conditions apply)
- Breath work and ice baths
- Live music and DJs
- Open mic night
- Themed party day
- Reverse raffle – lots of prizes to be won!
- Photo package
- Active Escapes welcome pack
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