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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts

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Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.

The event will be held from 17th to 20th of February in Moscow, Russia.

Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.

MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.

MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.

This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.

Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.

Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.

MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.

In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.

The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.

This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.

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Family fun meets Premier League coaching: Kuramathi and Campioni experience

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Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.

Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.

While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.

The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.

Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.

Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.

The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.

For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.

While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.

Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.

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Naomi Cavaday hosts exclusive tennis camp at JA Manafaru

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Tennis enthusiasts of all levels are encouraged to participate in an engaging five-day tennis camp hosted by former British tennis star Naomi Cavaday, as part of JA Manafaru’s ‘Naturally Better Festive Programme.’

From January 1st to 5th, 2025, Naomi Cavaday will provide expert coaching to both adults and children at the resort’s tennis court from 4 to 5 pm daily. With a career that includes competing at Wimbledon and in all four Grand Slam tournaments, Naomi offers players a unique opportunity to receive personalised guidance from a former WTA professional. Whether participants are beginners or advanced players aiming to refine their skills, her competitive spirit and passion for coaching promise to elevate their performance.

The tennis camp aims to deliver an inspiring and dynamic experience for all participants, offering a chance to learn from Naomi’s extensive expertise. Guests will benefit from high-quality coaching and gain valuable insights into the sport, all within a supportive and enjoyable environment.

Jason Kruse, General Manager at JA Manafaru, expressed enthusiasm for the event, stating, “We are delighted to welcome Naomi Cavaday to host our tennis camp as part of our ‘Naturally Better Festive Programme.’ Her vast experience and genuine love for the game will undoubtedly inspire guests of all ages, helping them improve their skills and enjoy a memorable tennis experience during their stay.”

Naomi Cavaday, a former British tennis player, turned professional in 2006 and competed in WTA events and all four Grand Slam tournaments. She represented Great Britain as the number one player in the Billie Jean King Cup and has achieved significant victories, including matches against top players such as Venus Williams and Martina Hingis. Beyond her playing career, Naomi is a respected commentator for Sky, Eurosport, and the BBC, where she shares her expertise with global audiences. As a coach, she is dedicated to mentoring and developing new generations of tennis players.

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Robert Green hosts football camp at JA Manafaru

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This festive season, the idyllic island of JA Manafaru has announced a unique experience for young football enthusiasts, as former England goalkeeper Robert Paul Green hosts an exciting football camp for children. The camp, which commenced on Friday, will be held daily from 4:30 PM to 6:00 PM at the JA Manafaru Football Pitch, running until 30th December 2024.

Robert Green, widely regarded as one of England’s top goalkeepers during his career, brings a wealth of experience and expertise to the pitch. Known for his impressive 20-year footballing journey, Green played at the highest levels, including the Premier League, Football League, and for the England national team. This exclusive opportunity to learn from a football legend will inspire children to develop their skills and confidence both on and off the field.

Career highlights of Robert Green:

  • Premier League & Football League Career: Robert Green enjoyed a distinguished career as a goalkeeper in both the Premier League and Football League. He made over 500 professional appearances for clubs including West Ham United, Norwich City, and Queens Park Rangers.
  • England National Team: Green earned 12 caps for the England senior national team, representing his country in major international tournaments, including the 2010 FIFA World Cup.
  • West Ham United: A standout in Green’s career was his time at West Ham United (2006–2009), where he established himself as one of the Premier League’s top goalkeepers, earning the club’s Player of the Season award in 2007-08.
  • Notable Performances: Green’s performances in key matches, including vital saves in high-stakes Premier League encounters, were pivotal to his clubs’ successes. His time with QPR and Norwich City further solidified his reputation as a reliable and skilled goalkeeper.

As part of the festive celebrations at JA Manafaru, this football camp is designed for children of all skill levels, from beginners to more experienced players. The sessions will focus on technique, teamwork, and developing a love for the beautiful game, all while ensuring a fun, safe, and supportive environment.

Each participant in the camp will receive a full set of jersey uniforms as a token, allowing the young players to feel like true athletes while they engage in this unforgettable football experience.

“We’re delighted to welcome Robert Green to JA Manafaru this holiday season. His wealth of experience and dedication to the sport will undoubtedly inspire young players from both near and far. The football camp is a fantastic addition to our “A Naturally Better Festive” programme, and it aligns perfectly with our commitment to providing unique, enriching experiences for families. We look forward to seeing the joy and growth that these sessions will bring to the children, as well as how sports programmes like this will bring the entire resort together, creating a sense of community like a village of good friends,” says Jason Kruse, General Manager.

“As part of our vision to provide guests with both active and wellness-focused activities, we are thrilled to offer this football camp under Robert Green’s expert guidance. Our guests, particularly children, will benefit immensely from the values of teamwork, discipline, and sportsmanship that Robert brings to the pitch. It’s an exciting way for families to celebrate the festive season while fostering a love for the game in a beautiful, tropical setting,” remarks Rita Gupta, Director of Spa & Recreation.

The camp is exclusively available to children staying at the resort, ensuring a special and enriching opportunity for young guests to participate in this exciting initiative.

JA Manafaru, renowned for its exceptional service and award-winning CoolZone, which has earned the Worldwide Kids accreditation for two consecutive years, offers the ideal environment for young children and teens to enjoy a fun and safe experience.

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