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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.
The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.
Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.
MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.
The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.
This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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Coco Collection brings conservation and low-waste living into resort experience
Coco Collection, a Maldivian-owned resort brand, has invited guests to experience a more conscious approach to luxury at Coco Palm Dhuni Kolhu and Coco Bodu Hithi.
Across its two island resorts, Coco Collection has incorporated environmental responsibility into the guest experience through its Coco Cares philosophy. From nature-led experiences inspired by the islands’ ecosystems to culinary offerings based on fresh, locally grown ingredients, the resorts have been designed to reflect the natural setting of the Maldives while integrating sustainability into daily operations.
At Coco Palm Dhuni Kolhu, this commitment is reflected in the Maldives’ veterinary-led Marine Turtle Rescue Centre, which is operated in partnership with the Olive Ridley Project. As a founding partner of the facility, the resort provides care for injured sea turtles and supports marine conservation awareness. Since its establishment, the centre has treated and released 152 injured turtles, with a rehabilitation success rate of 60%. The resort also continues seagrass preservation efforts aimed at protecting marine habitats and supporting biodiversity in the surrounding waters.
Coco Palm Dhuni Kolhu also applies low-waste practices, mindful sourcing, and resource-conscious operations across the resort. This approach extends to Coco Farm, where homegrown produce, handcrafted preserves, and garden-to-table dining experiences are used to bring local flavour and seasonality to the table.
At Coco Bodu Hithi, the same approach is reflected in its food and beverage offerings. To mark Earth Day, the resort has introduced a green-inspired cocktail experience focused on eco-conscious mixology, using fresh ingredients grown on the island.
The resort said its low-waste approach informs all aspects of the guest experience, with attention given to responsible resource use. From the choice of herbs and fruits to preparation and presentation, the offering is intended to reflect respect for the natural environment.
This approach also extends across the resort’s wider culinary programme, which focuses on locally sourced ingredients, house-made preserves, and dishes inspired by the Maldives’ natural produce. Through seasonal menus, conscious sourcing, and resource management, Coco Bodu Hithi aims to offer an experience that combines hospitality with environmental responsibility.
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Atmosphere Foundation opens applications for dive training programme
Atmosphere Foundation, in collaboration with Moodhu Bulhaa Dive Centre, has opened applications for the first batch of a new programme that will sponsor 10 Maldivians per year to pursue professional dive training.
The initiative is aimed at supporting the career development of young Maldivians and increasing the number of qualified local professionals in the tourism industry. As tourism remains the Maldives’ main economic sector, the programme is designed to help Maldivians enter the field, build their skills from the ground up, and progress in their careers.
Under the programme, selected candidates will receive fully funded training and support to complete a range of internationally recognised dive certifications. The programme will cover full professional training, all certification fees, accommodation, meals and insurance.
Applicants must be aged 18 and above. Successful candidates will be required to work in the Maldives for a specified period after completing their course, helping ensure that the country’s tourism and marine sectors benefit directly from the skills developed through the initiative.
Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation, said the programme reflects the foundation’s commitment to creating practical opportunities for Maldivians to grow and succeed.
“This programme is about opening a pathway for young Maldivians who are passionate about the ocean and want to build a profession in diving. By investing in training and development, we are helping create more opportunities for Maldivians to take up skilled roles in an industry that is central to the country’s economy. We hope this initiative will support participants not only in gaining qualifications, but also in building long-term careers in the Maldives,” he added.
Atmosphere Foundation has continued to support community development through a range of initiatives focused on education, skills development, youth empowerment and social wellbeing. Through its programmes and partnerships, the foundation works to create opportunities that strengthen communities and contribute to long-term national development.
The dive training initiative adds to the foundation’s broader efforts to support Maldivians through programmes that deliver direct benefits, expand access to opportunity and encourage personal and professional growth.
Applications for the first batch are now open, with the submission deadline set for 15 April 2026. For applications and further information, interested individuals may contact info@moodhubulhaa.com or call +960 7788141.
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Four Seasons Resort Maldives at Kuda Huraa to stage 14th edition of Surfing Champions Trophy
The Indian Ocean provides consistent surf conditions throughout the year, but each September, Four Seasons Resort Maldives at Kuda Huraa hosts the Surfing Champions Trophy at the Sultans break. The event is scheduled to return from 4 to 11 September 2026, bringing together professional surfers, guests and spectators.
Now in its 14th edition, the Surfing Champions Trophy is an invitation-only event featuring professional surfers competing across three board disciplines: single fin, twin fin and thruster. The competition takes place at Sultans, a reef break in North Malé Atoll, with Four Seasons Resort Maldives at Kuda Huraa serving as the base for participants, officials and attending guests.
The line-up for the 2026 edition will be announced in stages in the coming months.
The event was first held in 2011, with Mark Occhilupo winning all three divisions and the Grand Champions Final. Since then, previous winners have included Damien Hardman (2012), Taylor Knox (2013), Dave Rastovich (2014), Shane Dorian (2015), Taj Burrow (2016, 2017 and 2024), Josh Kerr (2018 and 2019), Kelly Slater (2022), and Joel Parkinson (2023).
Over the years, the competition has also featured a range of international surfers, including Carissa Moore, Maya Gabeira, Tom Curren, Rob Machado, Layne Beachley, Bethany Hamilton, Mikey February, Jeremy Flores and Jadson Andre.
The 2025 edition saw Tahitian surfer Michel Bourez secure victory despite sustaining a hamstring injury during the event. He won both the thruster division and the Grand Champions Final, achieving the only perfect score of the competition in the closing moments of the final. Other participants included Owen Wright, Jesse Mendes, Craig Anderson and Maldivian wildcard Ismail Rasheed.
In parallel with the event, the resort offers the “Surf’s Up” package, which includes coaching sessions with Tropicsurf professionals, guided surf trips, daily yoga sessions, spa treatments, and accommodation with transfers. The package is available to guests seeking to participate in surf-related activities during the event period.
Updates on the 2026 competition, including participant announcements, will be released through official channels of the Surfing Champions Trophy and Four Seasons Resort Maldives at Kuda Huraa.
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