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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.
The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.
Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.
MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.
The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.
This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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Sheraton Maldives partners with tennis pro Jackson Withrow, yoga expert Dawn Sim for guest experiences
Sheraton Maldives Full Moon Resort & Spa invites guests to reconnect with mind, body, and spirit from November 15-19, 2025, through two inspiring collaborations that celebrate sports and wellness in the heart of paradise. The resort will welcome Jackson Withrow, a celebrated American professional tennis player and winner of 10 ATP doubles titles, and Dawn Sim, a renowned Singapore-based yoga instructor and wellness ambassador, for a series of exclusive guest experiences designed to inspire connection, vitality, and inner balance.
Set amidst the shimmering turquoise waters and lush tropical surroundings of the resort, these curated programs offer guests the extraordinary opportunity to engage with world-class professionals through immersive sessions that blend movement, mindfulness, and Maldivian serenity. From the thrill of perfecting a serve alongside an elite athlete to the calm of a sunrise yoga flow by the ocean’s edge, each experience reflects Sheraton Maldives’ dedication to fostering connection and wellbeing in a truly idyllic setting.
From November 15-16, the spotlight turns to the tennis court, where Jackson Withrow, who achieved a career-high doubles ranking of World No. 16 in 2024, will host a two-day Tennis Experience that brings professional sports to paradise. On November 15, guests can join Jackson for an interactive Doubles Clinic, learning advanced techniques, teamwork strategies, and court fundamentals. The session will conclude with a relaxed autograph signing and Q&A, offering a glimpse into life on the ATP Tour.
The excitement continues on November 16, as Jackson returns to the court for a Tennis Engagement Activation, where guests can watch his personal training session before joining him for friendly on-court challenges, including the opportunity to return his serve or rally alongside a world-class athlete.
Following a weekend of exhilarating sports, guests can look forward to a more tranquil rhythm as the resort shifts its focus toward mindfulness and rejuvenation. Beginning November 18, Dawn Sim will guide guests on a journey of serenity and self-awareness. A certified yoga instructor who has led sessions at Glow Fest 2024 and The Singapore Edition, Dawn brings her holistic approach to wellness to the tranquil shores of Sheraton Maldives.
Her wellness activations will take place in two of the resort’s most picturesque settings — Sunrise Yoga at Kakuni Beach on November 18 and Sunset Gentle Stretch at Anchorage Beach on November 19. Each session will offer guests a soothing, restorative experience that harmonises body and mind, surrounded by the gentle sounds of the ocean and the radiant hues of sunrise and sunset.
“At Sheraton Maldives, we take pride in curating experiences that bring people together through shared passions and authentic connections,” said Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa. “From world-class tennis sessions with Jackson Withrow to mindful wellness sessions with Dawn Sim, these collaborations embody our island’s spirit of balance.”
Nestled on a private island in North Malé Atoll, Sheraton Maldives Full Moon Resort & Spa continues to redefine meaningful travel through experiences that inspire connection, wellness, and discovery. This November’s activations perfectly capture the resort’s commitment to creating memorable moments that unite guests through sports, wellness, and the island lifestyle — celebrating the true essence of “where the world comes together.”
To learn more about Sheraton Maldives Full Moon Resort & Spa, visit www.sheratonmaldives.com.
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New Year’s voyage of indulgence: InterContinental Maldives Maamunagau’s private yacht experience with Chef Tom Aikens
Nestled within its own pristine lagoon on the serene southernmost tip of the Raa Atoll, on the edge of a UNESCO World Biosphere Reserve, InterContinental Maldives Maamunagau Resort is redefining high-end travel with an exclusive invitation to celebrate New Year’s Day in unparalleled luxury. For those seeking an unforgettable start to 2026, guests can indulge in an intimate private yacht escape, blending Michelin-starred dining, luxurious comfort, ocean exploration, and stargazing beneath the Maldivian sky. This first-class experience is crafted for those who wish to welcome the year ahead with indulgence, privacy, and personalised luxury on the glistening Indian Ocean.
The journey begins with a one-hour Sunset Cruise, paired with premium Champagne, setting the tone for an evening of elegance. Guests can delight in a Caviar & Oyster Tasting, savouring the freshest ocean delicacies, followed by an intimate private dining experience featuring a set menu expertly curated by Michelin-starred Chef Tom Aikens, showcasing the finest in culinary mastery. As the youngest British chef ever to be awarded two Michelin stars, Tom Aikens is revered for his ingredient-led, deeply personal approach to modern European cuisine. The onboard Wine Cellar at Sea, led by a dedicated sommelier, also ensures impeccable pairings throughout the evening, creating a true voyage for the senses.

For opulent entertainment, a live musician will perform onboard, setting the perfect ambiance beneath the stars, while unforgettable moments are captured with a professional minute drone video for a cinematic keepsake. As darkness falls, guests will enjoy a guided stargazing session, whilst drifting along the ocean’s gentle waves, before returning to their refined onboard suite for the night, beautifully decorated and with a homemade chocolate box to conclude a perfect evening of serenity.
The following morning, guests will awaken to a surprise gourmet breakfast accompanied by Champagne served onboard, and depart with a personalised gift from Chef Tom Aikens as a cherished memento of this enchanting escape.
InterContinental Maldives Maamunagau Resort promises exceptional, personalised service for this once-in-a-lifetime experience. As part of the resort’s festive programme, a thoughtfully curated overnight yacht journey offers discerning travellers the perfect way to celebrate the New Year, creating unforgettable moments in a truly breathtaking setting.
The full festive brochure can be found here.
Rates for exclusive overnight yacht hire start from USD 16,500 ++ per night. This rate includes up to two adults. Rates for four adults and two children, or alternatively up to six adults, start from USD 20,000 ++.
This exclusive overnight yacht experience is limited and offered by reservation only. For inquiries and reservations, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.
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Ayada Maldives: Sanctuary where ocean conservation shapes every experience
Nestled within the pristine waters of the Gaafu Dhaalu Atoll, Ayada Maldives stands as a sanctuary for those who seek more than beauty, a place where the ocean’s rhythm shapes the soul of the island. Beyond the turquoise lagoons and gentle waves, an enduring commitment to marine conservation quietly anchors the resort’s philosophy: to protect, nurture, and celebrate the underwater world that defines the Maldives.
Ayada’s location in the far south of the Maldives offers a rare gift, a thriving house reef renowned for its vibrant coral formations and abundant marine life. From schools of butterflyfish and parrotfish to graceful turtles and reef sharks, every snorkel reveals the living tapestry of an ecosystem in balance. The reef’s health, enriched by minimal human impact, has made Ayada one of the most rewarding destinations for divers and ocean lovers alike.

But this beauty does not thrive by chance. It is safeguarded by dedicated individuals like Shafeen Adam, Ayada’s Guardian of the Reef, who leads coral restoration and marine education efforts. With quiet determination, Shafeen and his team work to restore and monitor the reef while also inspiring guests to appreciate and protect the fragile marine environment.
“The reef is the heart of our island,” says Shafeen. “I want future generations to see the same colours, the same life beneath the surface that we are privileged to witness today. Every coral we plant is a promise to the future.”
From guided snorkelling experiences to coral gardening sessions, guests are invited to become part of this story of preservation. The resort’s marine team shares insights into coral resilience, fish behaviour, and the delicate balance that sustains ocean life, transforming leisure into learning, and appreciation into advocacy.

For those who seek adventure, Ayada’s waters offer endless possibilities. The southern atolls are home to some of the Maldives’ most consistent surf breaks, where gentle swells roll over crystalline reefs from September through May. Surf enthusiasts can chase the perfect wave, while others can glide across the lagoon by paddleboard, sail into the horizon on a catamaran, or explore the depths with scuba diving and freediving excursions.
From sunrise snorkelling to sunset dolphin cruises, Ayada Maldives invites guests to experience the ocean in its many moods: calm, powerful, and always full of life. Each activity reflects the same guiding principle, harmony with nature.

As stewards of one of the Maldives’ most untouched reefs, Ayada Maldives continues to lead with purpose, not only showcasing the wonders of the sea but ensuring they endure. Here, the ocean is more than a view. It is a legacy, protected with passion, for generations to come.
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