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MMPRC returns to Moscow Dive Centre to showcase thrilling activities for watersports enthusiasts
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) returns to the Moscow Dive Show for the second year, showcasing thrilling activities available in the Maldives for water sports and dive enthusiasts.
The event will be held from 17th to 20th of February in Moscow, Russia.
Moscow Dive Show is the largest exhibition held in Russia and Eastern Europe dedicated to activities, equipment, technology, and training related to water, underwater, and water sports. This includes but is not limited to diving, freediving, spearfishing, yachts, surfing, underwater photography, pool developers, beach activity organisers and training opportunities. The event brings together buyers, sellers, and enthusiasts relevant to the water, water sports and underwater field.
MMPRC is joined at this event by five co-exhibitors, who will showcase the water sport activities and adventures awaiting tourists in the Maldives. While at the Moscow Dive Show, co-exhibitors will also have the opportunity to connect with businesses who produce relevant equipment and technology, and create activity outlines or provide training related to water sports activities.
MMPRC is participating in this event to market the destination as a safe haven offering unique and thrilling experiences to tourists. Through this event, we will provide the latest travel guidelines, information about the unique geographical formation of the Maldives’ scattered islands, the stringent safety measures in place in our resorts, guesthouses, liveaboards and hotels.
This event is a great opportunity for MMPRC and local industry stakeholders to connect with global stakeholders from water sports/recreation and travel related businesses.
Additionally, participation in this exhibition will help maintain the Maldives as a top-of-mind destination for agents looking to sell dive/water sports destinations, thus improving destination presence. Participation in this show aligns with our marketing strategy for the Russia and CIS (Commonwealth of Independent States) market.
Russia was one of the top source markets to the Maldives in 2021. Compared to the arrival figures of 2019, there was a 175 percent increase in arrival from Russia to Maldives in 2021. From January to December 2021, Maldives welcomed 222,422 tourists from Russia. By 09th February 2022, we have welcomed 171,982 tourists out of which Russia ranks as top source market with 28,468 or 16.6% market share.
MMPRC has been conducting several activities for the Russian and CIS market as part of the effort to maintain destination momentum and increase arrivals. In 2021, MMPRC participated in major fairs such as MITT 2021, LTM Moscow, Moscow Dive Show and The Big Ocean Show targeting the Russia and CIS market. Future activities planned ahead for the market in 2022 include e-learning with Profi Travel for B2B, marketing campaigns with tour operators, and digital marketing campaigns. MMPRC also plans to participate in major fairs such as LTM Moscow 2022, UITT, Ukraine 2022 and Deluxe Travel Market Kazakhstan 2022.
In 2021, MMPRC carried out over 260 different activities in 22 global markets. This includes interviews given for news, magazines and TV, marketing campaigns, webinars, familiarisation trips, and participation in fairs and exhibitions.
The greatest testament to the success of these activities came in December, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence.
This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
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Siyam World Maldives to host international football camps this Easter
This Easter, Siyam World Maldives, part of Sun Siyam’s Lifestyle Collection, is clicking its ruby slippers and transforming into the magical World of Oz from From March 31st – April 17th, 2026 with not one, not two, but three international football legends arriving on island. Yes, while the Wizard may rely on smoke and mirrors, Massimo Ambrosini, Javier Saviola and Gary Cahill are very real, and they will be hosting exclusive football camps throughout April for young players and fans ready to sharpen their skills in paradise.
But that is only the beginning because, unlike Dorothy, you might not want to go home.
Alongside these star-studded camps, Siyam World’s Easter celebrations invite guests to follow the Yellow Brick Road into the World of Oz, where the island comes alive with magical shows, playful races, kid-friendly carnivals, and high-energy island adventures.
The journey begins with Dorothy’s Arrival, a sunset gathering at Together Beach where emerald lights glow, music fills the air, and the first clues of the Oz adventure begin to unfold. Guests are then invited to follow the Yellow Brick Road across the island, discovering surprises along the way. The highlight of the Easter programme is the spectacular Journey to the Emerald City Stage Show, featuring dazzling dance performances, aerial artistry, fire acts, and immersive visuals that bring the magic of Oz to life.

Young adventurers can explore the Wizard’s Kidz Carnival, packed with games, face painting, and playful characters, while guests ready for a challenge can join The Amazing Race – Wizard of Siyam Edition, racing around the island in a series of fun challenges inspired by brains, heart, and courage.
Meanwhile, the SW 3K Easter Run adds an extra splash of fun with bubble tunnels, misty surprises, and plenty of laughter along the way.
And for football lovers, the island’s pitch becomes the ultimate training ground with three exclusive camps:
- Massimo Ambrosini Football Camp (2–4 April) – The AC Milan midfield legend known for leadership and tactical brilliance
- Javier Saviola Football Camp (5–10 April) – The lightning-fast Argentine forward “El Conejo,” famed for creativity and clinical finishing.
- Gary Cahill Football Camp (13–17 April) – The England international and former Chelsea captain celebrated for his defensive strength and leadership.
With world-class football, magical storytelling, and island adventures around every corner, The World of Oz at Siyam World promises an Easter celebration where fantasy, sport, and pure fun collide.
Because at Siyam World, the adventure never ends, it simply follows the Yellow Brick Road.
For more information and to book your stay or check out the full Easter programme, please visit the resort’s website.
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Cinnamon Dhonveli Maldives expands sustainability efforts with coral restoration
The vibrant coral reefs surrounding Cinnamon Dhonveli Maldives play a vital role in sustaining the island’s rich marine biodiversity. Recognising the growing threats faced by coral ecosystems worldwide, the resort has introduced a coral restoration initiative aimed at supporting the long-term recovery of its house reef.
Coral reefs are among the most sensitive and fragile ecosystems on the planet and are increasingly affected by environmental stressors such as rising ocean temperatures, coral bleaching, and human activity. These ecosystems not only support thousands of marine species but also play a crucial role in maintaining ocean health and protecting coastlines.

As part of its ongoing sustainability efforts, Cinnamon Dhonveli Maldives has taken proactive steps to assist reef regeneration through a structured coral restoration programme. The initiative recently saw the installation of 25 coral frames, each carefully planted with coral fragments collected from naturally broken corals found within the surrounding lagoon and reef areas.
Over time, these fragments will grow and fuse with one another, gradually forming new coral colonies that contribute to rebuilding the reef structure. As the corals mature, they create shelter and feeding grounds for a wide variety of marine life, helping restore the ecological balance of the reef ecosystem.

The restoration project also serves as an important platform for raising awareness among guests and team members about the importance of marine conservation. By nurturing these coral frames and monitoring their progress, the resort contributes to strengthening the resilience of its surrounding reef while supporting broader efforts to safeguard the Maldives’ underwater ecosystems.
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Sun Siyam Olhuveli invests in staff wellbeing with upgraded sports facilities
Sun Siyam Olhuveli has unveiled newly upgraded volleyball and futsal grounds for team members, reaffirming its commitment to employee wellbeing while advancing responsible, future-focused operations. The renovated volleyball grounds were officially inaugurated on 14 February, while the upgraded futsal ground opened earlier this year—together creating dedicated spaces for recreation, connection, and healthy competition across the island.
Designed to encourage regular physical activity and camaraderie beyond the workplace, the improved sports facilities represent a thoughtful investment in social infrastructure. They reflect a belief that wellbeing is fundamental to long-term performance, nurturing morale, teamwork, and a strong sense of belonging among team members.

Alongside these developments, the resort has implemented NO BIN DAY every Tuesday, a practical initiative aimed at minimising food waste across operations. By encouraging mindful planning and responsible consumption, the initiative challenges teams to rethink habits around food—transforming sustainability into a shared, everyday discipline.
“Taking care of our people and the environment must go hand in hand. By investing in spaces that support our team’s wellbeing and introducing simple disciplines like NO BIN DAY, we are building a culture where responsibility is lived every day—naturally, collectively, and with purpose,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

Both initiatives form part of Sun Siyam Care, the group’s corporate social responsibility platform, and align with the Social Infrastructure and Responsible Consumption and Production pillars under the GDS framework. Together, they reflect a people-first approach to sustainability—where everyday actions create lasting impact for teams, operations, and the wider community.
Sun Siyam Care is committed to creating a positive impact for people, communities, and the environment through responsible operations, social investment, and long-term sustainability actions across its destinations in the Maldives and Sri Lanka.
Guests are encouraged to learn more about these initiatives by visiting the Sun Siyam Care website at sunsiyam.com/sun-siyam-care.
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